Duration : 0:4:7

Technorati Tags: how-to, IM, internet marketing, online business, success, tips, Vicki Flaugher, vickijoananda

The web site suggestion is valid but don’t take the "shotgun" approach.

Target your articles and other content toward the customers you want to attract. Think about what your customers are interested in and talk about what interests them.

This will take a bit of time.

Try to avoid spending time and money marketing to too broad of an audience.

There is a great deal of good information on attraction marketing at the link below.

Best of luck!

Networking the Expo Hall
I had the privilege to attend Day 1 on Tuesday, August 11. The day opened with keynote speech by Clay Shirky, adjunct professor at New York University and author of Here Comes Everybody. From there, the knowledge-hungry group of marketers flooded into the Exposition Hall, where Google, Bing, Yahoo and Ask booths were on the front line. Through the hall, sales reps and HR recruiters waited patiently to offer their pitches and pass out their advertising toys. Findoloy, a smaller search engine, was giving away free massages all day. Other booths were the Online Marketing Institute, Bruce Clay Inc., iProspect, Facebook and Webmaster Radio.

Turning Social Media Into ROI
One of the more interesting classes I attended was entitled “Turning the Social Web Into Real ROI” with Sean Heywood, Claudia Virgilio and Rogelio (Ro) Choy on the a panel of speakers and mediator Tim Kendall, Director of Monetization at Facebook. The emphasis of the class was to monetize social media as a potential sales force. For instance, Facebook gets more inbound links than Google, which means that having a Facebook fan page can be just as productive as a website. If you are ignoring social media, then you are missing out on the biggest Internet marketing opportunity and tool available to you and your online business.

Tackling Statistics
One of the unfortunate aspects of Facebook and other social media sites is that they are still difficult to measure despite the high return on investment they offer. Still you can keep track of click-throughs from specified actions on fan pages and profiles. Facebook ads can also help you to measure statistics. Regardless of difficult measurement, social media offers a great ROI for web success if done correctly.

Understanding the Social Media Investment
Although you may want to see measurements, sometimes companies must invest in what works and not how it works. Think of a television commercial or an ad in a newspaper. What is your ROI for these? Companies spend millions of dollars without a solid knowledge of who sees the ad. But they still invest because it works. Social media works in the same respect but is much cheaper and can almost guarantee exposure to targeted markets.

TeamWork Builds Web Success

The Web Success Team specializes in SEO and SEM to build and market direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Duration : 0:4:34

Technorati Tags: 2.0, marketing, Media, networking, optimization, Social, web

Any idea? Tips where I’m going to start? Forums? Links? Books? Thanks.

I own 2 companies now. My first one folded. It can be rough but I have learned a little bit about it now. First get incorporated or file the assumed name form at the court so your business name will exist and you can start opening a bank account and getting marketing materials together. One of the best things to do early on is join your local chamber of commerce. It costs about 200 dollars but you get free advertising, free referrals, and they put you into their directory of member companies so that other chamber members can do business with people in the organization. That will help you get a start. Email me if you want. I’ll send you some more details.

Please let me know where on Internet I can find some academic/scientific information about branding and its role in industrialization/economic development.

Additionally I want to find references explaining the experience of developing countries (Korea, China,…) in this regard .

Go to knowthis.com for info on branding or any marketing related topic. See the latest marketing stories on the right of the screen. Here are some links.

http://www.allaboutbranding.com/index.lasso?article=420

http://www.earthspeak.com/IFC-World%20Bank%20Impact%20article.pdf#search=%22Branding%20in%20developing%20countries%22

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Small Business Marketing

Duration : 0:8:15

Technorati Tags: bible, blog, coaching, consultant, ideas, Small Business Marketing, SmallBusinessMarketing, solutions, statistics, strategies, strategy, tips

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Duration : 0:8:51

Technorati Tags: advice, business, care, company, internet, landscape, lawn, marketing, service, software, tips