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	<title>IndustryInteractive.net</title>
	
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	<description>We do great work online for our clients, and give them something to be proud of</description>
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		<title>Moveable Feast – Enabling Localvores</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/bXBnrJ2Jq8A/</link>
		<comments>http://www.industryinteractive.net/2009/10/moveable-feast-enabling-localvores/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 18:01:25 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[greater good]]></category>
		<category><![CDATA[non-profit]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=138</guid>
		<description><![CDATA[Who loves the local farmers market?  Show of hands?
Me too!  Unfortunately our markets have wrapped up for the year.  Maybe you&#8217;re lucky, and your local market operates year-round, but even then it may only be one or two days of the week.
We&#8217;re working on a new project built on top of BuddyPress to help [...]]]></description>
			<content:encoded><![CDATA[<p>Who loves the local farmers market?  Show of hands?</p>
<p>Me too!  Unfortunately our markets have wrapped up for the year.  Maybe you&#8217;re lucky, and your local market operates year-round, but even then it may only be one or two days of the week.</p>
<p>We&#8217;re working on a new project built on top of <a href="http://www.buddypress.org/">BuddyPress</a> to help local consumers hook up with local producers.  <a href="http://www.moveablefeast.info/">Moveable Feast</a> allows people to go on and fill out a profile.  Everyone identifies their locale down to the city/town/municipality level.  People can identify themselves as either a producer or as a consumer.</p>
<p>Producers can then fill out additional information about what they have available.  BuddyPress is extremely versatile, and the option is there for any user to create a blog, or to make short posts on their &#8220;wire&#8221; (kind of like a short-form blog).  Producers can elaborate on the food they have available, consumers may opt to blog about recipe options for various types of food, or offer kudos to local producers.</p>
<p>It&#8217;s in the early stages.  As with all communities, it will have to hit a critical mass in order to be useful to anyone.  We&#8217;re going to start actively promoting Moveable Feast on Mayne Island, and would encourage like-minded individuals in other places to do the same (it&#8217;s free for everyone).</p>
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		<item>
		<title>Buhlers Moving &amp; Storage</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/ytXwgnAbq3Q/</link>
		<comments>http://www.industryinteractive.net/2009/10/buhlers-moving-storage/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 05:00:29 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[php]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=136</guid>
		<description><![CDATA[Buhler&#8217;s Moving was a great project that we marked up (in valid XHTML &#38; CSS of course!).
Eric Erickson put together the design for this Calgary, Alberta-based moving and storage company.  The goal was to update the look of their site, and to provide it with a great foundation to score well in search engines. [...]]]></description>
			<content:encoded><![CDATA[<p>Buhler&#8217;s Moving was a great project that we marked up (in valid XHTML &amp; CSS of course!).</p>
<p><a href="http://www.eric-erickson.com/">Eric Erickson</a> put together the design for this Calgary, Alberta-based moving and storage company.  The goal was to update the look of their site, and to provide it with a great foundation to score well in search engines.  We did both by semantically marking up the pages, and by re-organizing the URL structure.</p>
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		<item>
		<title>Dawson Photography</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/HglTpIxviQU/</link>
		<comments>http://www.industryinteractive.net/2009/09/dawson-photography/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 17:25:37 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=110</guid>
		<description><![CDATA[Not quite live yet, but production-complete is Bedford, Nova Scotia-based Dawson Photography.
The main goal of Dawson Photography was to create a web site that wouldn&#8217;t be impossible to maintain, and that would show off the tremendous portfolio of Lisa Dawson.  The various galleries can be updated simply by uploading photos by FTP (no need to [...]]]></description>
			<content:encoded><![CDATA[<p>Not quite live yet, but production-complete is Bedford, Nova Scotia-based Dawson Photography.</p>
<p>The main goal of Dawson Photography was to create a web site that wouldn&#8217;t be impossible to maintain, and that would show off the tremendous portfolio of Lisa Dawson.  The various galleries can be updated simply by uploading photos by FTP (no need to mess with anything else), and setting up client preview galleries is a one-step process.</p>
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		<item>
		<title>RE/MAX Southern Gulf Islands</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/8yBcCL-AoG8/</link>
		<comments>http://www.industryinteractive.net/2009/09/remax-southern-gulf-islands/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 17:20:15 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=107</guid>
		<description><![CDATA[Just a quick note welcoming our newest client, RE/MAX of the Southern Gulf Islands.  We&#8217;ve started working with the owner and agents at RE/MAX to re-launch their web site, and to create an amazing experience for buyers and sellers on Mayne, Pender and Saltspring Islands.
We&#8217;ve finished off the discovery and planning stages for RE/MAX, and [...]]]></description>
			<content:encoded><![CDATA[<p>Just a quick note welcoming our newest client, <a href="http://www.remax-mayne-pender.ca/">RE/MAX of the Southern Gulf Islands</a>.  We&#8217;ve started working with the owner and agents at RE/MAX to re-launch their web site, and to create an amazing experience for buyers and sellers on Mayne, Pender and Saltspring Islands.</p>
<p>We&#8217;ve finished off the discovery and planning stages for RE/MAX, and we&#8217;re working actively to produce the web site now.  Expect an updated portfolio entry soon!</p>
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		<item>
		<title>DiscoverGulfIslands.com</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/9aOnpSZlAlA/</link>
		<comments>http://www.industryinteractive.net/2009/09/discovergulfislands-com/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 17:12:20 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=96</guid>
		<description><![CDATA[Meant as more of a writing project than a design project, DiscoverGulfIsland.com has the goal of informing visitors what it&#8217;s like to live on one of Canada&#8217;s Southern Gulf Islands.
After repeatedly hearing from people that it must be so idyllic and peaceful (and really, it is at times), we thought that it&#8217;s high time that [...]]]></description>
			<content:encoded><![CDATA[<p>Meant as more of a writing project than a design project, DiscoverGulfIsland.com has the goal of informing visitors what it&#8217;s like to live on one of Canada&#8217;s Southern Gulf Islands.</p>
<p>After repeatedly hearing from people that it must be so idyllic and peaceful (and really, it is at times), we thought that it&#8217;s high time that we started writing about all of the wonderful, and occasional negative aspects of island living.  DiscoverGulfIslands.com is a perpetual work in progress, as new posts are added and ideas expressed.</p>
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		<item>
		<title>Mailmanagr Application</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/Z4ht_o8VnNk/</link>
		<comments>http://www.industryinteractive.net/2009/09/mailmanagr-application/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 17:02:56 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[ajax]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=91</guid>
		<description><![CDATA[Following the re-design of the public-facing web site, we just couldn&#8217;t let the application languish with it&#8217;s minimal design.
The biggest goal of the application re-design for Mailmanagr was to introduce a high level of consistency across all sections.  It&#8217;s now much easier to work your way around Mailmanagr and quickly add addresses for your projects.
We&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p>Following the re-design of the public-facing web site, we just couldn&#8217;t let the application languish with it&#8217;s minimal design.</p>
<p>The biggest goal of the application re-design for Mailmanagr was to introduce a high level of consistency across all sections.  It&#8217;s now much easier to work your way around Mailmanagr and quickly add addresses for your projects.</p>
<p>We&#8217;re actively developing Mailmanagr and adding new features on a regular basis.  We&#8217;re happy that the response has been positive, and that our user base continues to grow.</p>
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		<item>
		<title>Mailmanagr Public Site</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/3js8-DglASY/</link>
		<comments>http://www.industryinteractive.net/2009/09/mailmanagr-public-site/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 16:53:49 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[mailmanagr]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=85</guid>
		<description><![CDATA[Mailmanagr is a add-on for the popular Basecamp project management system that allows people to add content to their projects via. e-mail.  It is a subscription-based service created by Industry Interactive, and has gained quite a bit of popularity, often handling thousands of mail messages a day.
Mailmanagr was released quite quickly with little work put [...]]]></description>
			<content:encoded><![CDATA[<p>Mailmanagr is a add-on for the popular <a href="http://www.basecamphq.com/" target="_blank">Basecamp</a> project management system that allows people to add content to their projects via. e-mail.  It is a subscription-based service created by Industry Interactive, and has gained quite a bit of popularity, often handling thousands of mail messages a day.</p>
<p>Mailmanagr was released quite quickly with little work put into designing the public-facing web site.  It seemed like most people who used Basecamp found out about us, and didn&#8217;t really care what the site looked like, they just wanted the functionality.  It turns out that that assumption was wrong as the stats are now showing that sign-ups have increased, and support requests are down following the re-launch of the Mailmanagr web site.</p>
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		<title>Measuring progress</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/SIFNhJEHx_c/</link>
		<comments>http://www.industryinteractive.net/2009/08/measuring-progress/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 01:41:06 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=76</guid>
		<description><![CDATA[I&#8217;m pretty big on keeping an eye on things.  I&#8217;ve got a dashboard set up for Industry Interactive that lets me keep an eye on how things are going over the past week, or in some cases, 30 days.  In the interests of privacy, I&#8217;m going to keep the scales of the charts private (each [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m pretty big on keeping an eye on things.  I&#8217;ve got a dashboard set up for Industry Interactive that lets me keep an eye on how things are going over the past week, or in some cases, 30 days.  In the interests of privacy, I&#8217;m going to keep the scales of the charts private (each gridline might be one, or it might be one thousand&#8230; who knows?).  I thought I&#8217;d share some of the info that I&#8217;m watching:</p>
<p><a href="http://www.industryinteractive.net/wp-content/uploads/2009/08/Dashboard.jpg"><img class="alignleft size-full wp-image-77" style="margin: 5px; border: 1px solid black;" title="Dashboard" src="http://www.industryinteractive.net/wp-content/uploads/2009/08/Dashboard.jpg" alt="Dashboard" width="356" height="53" /></a></p>
<p>At the top of the dashboard, I&#8217;ve got a countdown showing me how many days are left in the month.  It&#8217;s amazing how often this information surprises me; today I opened it up and realized that we&#8217;re half-way through August, and my billings are behind for where I&#8217;d like them to be.</p>
<p><img class="alignright size-full wp-image-78" style="margin: 5px; border: 1px solid black;" title="Dashboard-1" src="http://www.industryinteractive.net/wp-content/uploads/2009/08/Dashboard-1.jpg" alt="Dashboard-1" width="340" height="66" /></p>
<p>I keep a running tally of how many billable hours I&#8217;ve put in each day of the month, and the total.  As you can see, I didn&#8217;t bill anything for the first week or so of August.  Normally, that&#8217;d be bad news, but I was on a bit of a vacation then (my sister was visiting, and I&#8217;d rather spend time with her and my nieces than bill hours).  This is probably the single most important metric I&#8217;m tracking right now, as billable hours translates into cash flow/survival.</p>
<p><a href="http://www.industryinteractive.net/wp-content/uploads/2009/08/Dashboard-2.jpg"><img class="alignleft size-full wp-image-81" style="margin: 5px; border: 1px solid black;" title="Dashboard-2" src="http://www.industryinteractive.net/wp-content/uploads/2009/08/Dashboard-2.jpg" alt="Dashboard-2" width="349" height="254" /></a>The next section is what I call &#8220;Mailmanagr at a glance&#8221;.  I&#8217;m not completely satisfied with this section at the moment, as it focusses more on Mailmanagr growth, than on current revenues.  The first chart gives a bit of a &#8220;heartbeat&#8221; of conversions.  If this is trending upwards, it means I&#8217;ve got new sales happening daily (you can see that things have been flat for a few days).  The next chart reflects new account signups; most days there&#8217;s a few new users registering to try out Mailamangr.</p>
<p>The final chart shows mail volume flowing through the system.  This is probably the chart I&#8217;m least satisfied with because high-volume days will completely skew the chart, and make it difficult for me to see the &#8220;averages&#8221;.</p>
<p>I need these charts to be a better reminder of how much Mailmangr is making/how useful it is for people.  It would probably also be worthwhile grabbing the number of open tickets out of Zendesk to remind me that there are outstanding issues to address.</p>
<p><img class="alignright size-full wp-image-82" style="margin: 5px; border: 1px solid black;" title="Dashboard-3" src="http://www.industryinteractive.net/wp-content/uploads/2009/08/Dashboard-3.jpg" alt="Dashboard-3" width="410" height="86" /></p>
<p>The newest addition to the dashboard measures the number of SVN commits I&#8217;ve made to Mailmanagr over the past two weeks.  This reminds me to keep moving forward, at a steady pace.  My goal with this chart is to have something every day, not just peaks of activity (as you see here).  It&#8217;s tough balancing it off with client work.</p>
<p>What do you keep your eye on?</p>
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		<title>Damage Control</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/g18q-pRhpIE/</link>
		<comments>http://www.industryinteractive.net/2009/08/damage-control/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 00:44:51 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=66</guid>
		<description><![CDATA[Damage Control is Mayne Island&#8217;s newest residential and commercial cleaning service.  On Mayne Island, a lot of business happens through word-of-mouth, but it definitely doesn&#8217;t hurt to have a nice looking logo, business card and web site to back things up.
Industry Interactive was more than happy to provide all three.  Now this team elite agents [...]]]></description>
			<content:encoded><![CDATA[<p>Damage Control is Mayne Island&#8217;s newest residential and commercial cleaning service.  On Mayne Island, a lot of business happens through word-of-mouth, but it definitely doesn&#8217;t hurt to have a nice looking logo, business card and web site to back things up.</p>
<p>Industry Interactive was more than happy to provide all three.  Now this team elite agents can get on with making Mayne Island a cleaner place to live.</p>
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		<title>Singing Hearts Medicinal Herbs</title>
		<link>http://feedproxy.google.com/~r/industryinteractive/~3/ELannYhocI0/</link>
		<comments>http://www.industryinteractive.net/2009/08/singing-hearts-medicinal-herbs/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 00:55:11 +0000</pubDate>
		<dc:creator>J Lane</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[production]]></category>

		<guid isPermaLink="false">http://www.industryinteractive.net/?p=71</guid>
		<description><![CDATA[What could be better than bringing a couple of your clients together to pull off a great project?  How about a delicious cup of Sweet Angel tea from Singing Hearts Medicinal Herbs.
Singing Hearts came to us with a partially complete project.  They needed some labels and print material to take their company to the next [...]]]></description>
			<content:encoded><![CDATA[<p>What could be better than bringing a couple of your clients together to pull off a great project?  How about a delicious cup of Sweet Angel tea from Singing Hearts Medicinal Herbs.</p>
<p>Singing Hearts came to us with a partially complete project.  They needed some labels and print material to take their company to the next level.  They had a logo, and concept that they only really felt luke-warm about.</p>
<p>We worked closely with Singing Hearts to revamp their look and to really make their labels soar.  We then worked with our friends over at INDUSTRYimages to produce some really great-looking packaging.  Everybody wins!</p>
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