http://www.dmnews.com Latest articles from Direct Marketing News Direct by design Blog Direct Marketing News Direct by design Blog Direct by design Blog web@haymarketmedia.com no While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers. http://www.dmnews.com/social-selling-20-big-data-just-in-time/article/293865/ Tue, 21 May 2013 11:00:00 GMT While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers. Direct Marketing News Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online. http://www.dmnews.com/support-business-goals-with-customer-experience-monitoring/article/293096/ Fri, 17 May 2013 11:00:00 GMT Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online. Direct Marketing News The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive. http://www.dmnews.com/lomo-why-the-future-of-seo-is-local-mobile/article/293324/ Tue, 14 May 2013 17:17:20 GMT The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive. Direct Marketing News The playbook for turning data science into business growth. http://www.dmnews.com/moneyball-for-marketing-and-sales-professionals/article/292162/ Thu, 09 May 2013 11:00:00 GMT The playbook for turning data science into business growth. Direct Marketing News At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences. http://www.dmnews.com/cutting-through-the-media-clutter/article/292160/ Tue, 07 May 2013 11:00:00 GMT At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences. Direct Marketing News By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive. http://www.dmnews.com/the-physical-store-goes-digital/article/291146/ Fri, 03 May 2013 11:00:00 GMT By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive. Direct Marketing News Creating the conditions for success in the new marketing reality. http://www.dmnews.com/check-yourself-before-you-wreck-yourself/article/291069/ Tue, 30 Apr 2013 11:00:00 GMT Creating the conditions for success in the new marketing reality. Direct Marketing News From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI. http://www.dmnews.com/make-marketing-attribution-work-four-steps-to-successful-implementation/article/289960/ Thu, 25 Apr 2013 11:00:00 GMT From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI. Direct Marketing News Search creates an illusion that it is more effective than it is in reality. http://www.dmnews.com/are-we-asking-search-to-do-too-much/article/289955/ Tue, 23 Apr 2013 11:00:00 GMT Search creates an illusion that it is more effective than it is in reality. Direct Marketing News Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable. http://www.dmnews.com/its-always-about-the-experience/article/289947/ Mon, 22 Apr 2013 16:52:19 GMT Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable. Direct Marketing News Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women. http://www.dmnews.com/lean-in-lean-back-sit-down-stand-upor-whatever-works-for-you/article/288958/ Fri, 19 Apr 2013 11:00:00 GMT Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women. Direct Marketing News How brands can avoid being the dumb bounder and use the velvet rope as an advantage. http://www.dmnews.com/dont-you-know-who-i-am/article/288957/ Wed, 17 Apr 2013 11:00:00 GMT How brands can avoid being the dumb bounder and use the velvet rope as an advantage. Direct Marketing News It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands. http://www.dmnews.com/what-every-marketer-should-know-about-performance-marketing/article/287935/ Fri, 12 Apr 2013 13:00:00 GMT It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands. Direct Marketing News What my mother and my favorite brands should have in common. http://www.dmnews.com/you-know-me-better-than-i-know-myself/article/288144/ Wed, 10 Apr 2013 11:00:00 GMT What my mother and my favorite brands should have in common. Direct Marketing News Future sales depend on knowing what your shoppers want—without even asking them. http://www.dmnews.com/predictive-analytics-the-new-retail-currency/article/287244/ Thu, 04 Apr 2013 11:00:00 GMT Future sales depend on knowing what your shoppers want—without even asking them. Direct Marketing News