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<channel>
	<title>iGaming Affiliate Blog</title>
	
	<link>http://blog.incomeaccess.com</link>
	<description>eGaming Blog | Income Access</description>
	<lastBuildDate>Tue, 18 Jun 2013 20:42:07 +0000</lastBuildDate>
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			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/IncomeAccessBlog" /><feedburner:info uri="incomeaccessblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>All Rights Reserved</media:copyright><media:keywords>affiliate,marketing,affiliate,software,affiliate,strategies,online,marketing,affiliate,network,video,interviews,online,gaming,igaming,egaming,gambling</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>nicole@incomeaccess.com</itunes:email><itunes:name>IA Webmaster</itunes:name></itunes:owner><itunes:author>IA Webmaster</itunes:author><itunes:explicit>no</itunes:explicit><itunes:keywords>affiliate,marketing,affiliate,software,affiliate,strategies,online,marketing,affiliate,network,video,interviews,online,gaming,igaming,egaming,gambling</itunes:keywords><itunes:subtitle>Income Access Videos</itunes:subtitle><itunes:summary>Since 2002, Income Access has worked with operators and affiliate marketers alike, to help them succeed in the online gaming space. Focused strongly on building long-lasting relationships, Income Access offers three tiers of service to cater to different marketing objectives: an affiliate network, affiliate software, and affiliate management.</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><feedburner:emailServiceId>IncomeAccessBlog</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>Bonus Fever at LotteryCasino.net</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/-rSmJICh3SI/</link>
		<comments>http://blog.incomeaccess.com/15587/2013/06/18/bonus-fever-at-lotterycasino-net/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 20:38:44 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[casino affiliate promotions]]></category>
		<category><![CDATA[LotteryCasino.net]]></category>
		<category><![CDATA[mobile casino]]></category>
		<category><![CDATA[no deposit bonus]]></category>
		<category><![CDATA[reload bonuses]]></category>
		<category><![CDATA[sign up bonus]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15587</guid>
		<description><![CDATA[
We have bonus fever here at LotteryCasino.net and have developed a bonus program that your players are definitely going to love.  Here is a breakdown of the bonuses your players can receive from LotteryCasino.net.
-          As soon as your players deposit they will be receive a £5 no-deposit bonus.
-          On the first deposit, players will receive [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a rel="attachment wp-att-15588" href="http://blog.incomeaccess.com/15587/2013/06/18/bonus-fever-at-lotterycasino-net/lotterycasino450x80-logo/"><img class="aligncenter size-medium wp-image-15588" src="http://blog.incomeaccess.com/files/2013/06/LotteryCasino450x80-logo-300x53.jpg" alt="LotteryCasino450x80-logo" width="300" height="53" /></a></p>
<p>We have bonus fever here at LotteryCasino.net and have developed a bonus program that your players are definitely going to love.  Here is a breakdown of the bonuses your players can receive from LotteryCasino.net.</p>
<p>-          As soon as your players deposit they will be receive a £5 no-deposit bonus.</p>
<p>-          On the first deposit, players will receive a bonus of a 100% up to £150</p>
<p>-          When your players deposit a second time,LotteryCasino.net will give them another deposit bonus up to £50</p>
<p>-          The bonuses still keep coming! Last but not least when your players deposit for a third time, LotteryCasino.net will match it 100%up to £25.</p>
<p>That’s 4 bonuses, for a grand total of £230 free!</p>
<p><span style="text-decoration: underline">Affiliate Promotions:</span></p>
<p>Want to join LotteryCasino.net as an affiliate? Act now, because if you sign up before July 1<sup>st</sup> 2013, you will receive 55% revenue share for your first 2 months in the programme. After your first two months, you can earn up to 45% rev-share on revenue over £20,000 and a flat 35% on all net revenues below.  For more information, visit the registration <a href="http://www.incomeaccess.com/registration.asp?mid=127&amp;Lang=1">page</a> or if you have an Income Access Account, just log-in, select ‘My Account’ and then ‘Add a New Merchant’.</p>
<p>For more information about promoting LotteryCasino.net, please send an email to <a href="mailto:mlotterycasino@incomeaccess.com">lotterycasino@incomeaccess.com</a>.</p>
<img src="http://feeds.feedburner.com/~r/IncomeAccessBlog/~4/-rSmJICh3SI" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>June Promotions From Beacon Bingo</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/SIF_AIZWKhg/</link>
		<comments>http://blog.incomeaccess.com/15584/2013/06/18/june-promotions-from-beacon-bingo/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 20:35:48 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Beacon Bingo]]></category>
		<category><![CDATA[Beacon Bingo affiliate programme]]></category>
		<category><![CDATA[bingo player promotion]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15584</guid>
		<description><![CDATA[Have your players already stopped by BeaconBingo.com? Here at the Beacon we are committed to making sure your players are always entertained with exciting new promotions. Here are some of the promotions that your players can benefit from on weekends this June:
Thursday June 20th:
-          Value Night is in full swing
Friday June 21nd-Sunday June 23th: 
-          [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Have your players already stopped by BeaconBingo.com? Here at the Beacon we are committed to making sure your players are always entertained with exciting new promotions. Here are some of the promotions that your players can benefit from on weekends this June:</p>
<p><strong>Thursday June 20<sup>th</sup>:</strong></p>
<p>-          Value Night is in full swing</p>
<p><strong>Friday June 21<sup>nd</sup>-Sunday June 23<sup>th</sup>: </strong></p>
<p>-          Get ready for another Loyalty reload weekend. Your players’ deposits this weekend will be watched by the Beacon. On Monday the 24<sup>th</sup>, a percentage of these deposits are then paid back into your players’ accounts.</p>
<p>-          Throughout this weekend when your players stake £10 on any slot they will receive an extra £5!</p>
<p>-          Escalator Jackpot (Saturday June 22<sup>nd</sup> only)</p>
<p><strong>Friday June 28<sup>th</sup>-Sunday June 30<sup>th</sup></strong></p>
<p>-          Hundreds &amp; Thousands £200k Weekend</p>
<p>-          Throughout this weekend when your players stake £10 on any slot they will receive an extra £5!</p>
<p>-          FREE Bingo in the Cricklewood room (Sunday June 30<sup>th</sup> only)</p>
<p><strong> </strong></p>
<p><strong>Not a member of Beacon Bingo’s affiliate program? What are you waiting for?</strong></p>
<p style="text-align: center">If you have an Income Access Account, apply to Beacon Bingo by logging in, going to ‘My Account’ and then selecting ‘Add a New Merchant’. If you do not have an Income Access account, you can join the Beacon Bingo Affiliate Program by clicking <a href="http://www.incomeaccess.com/registration.asp?mid=101&amp;Lang=1.">here</a>.</p>
<p style="text-align: center"><a rel="attachment wp-att-13996" href="http://blog.incomeaccess.com/13995/2013/01/03/beacon-bingo-has-january-sale-fever/beaconbingo-125x125-banner/"><img class="size-full wp-image-13996 aligncenter" src="http://blog.incomeaccess.com/files/2013/01/BeaconBingo-125x125-banner.png" alt="BeaconBingo 125x125 banner" width="125" height="125" /></a></p>
<p style="text-align: center">
<img src="http://feeds.feedburner.com/~r/IncomeAccessBlog/~4/SIF_AIZWKhg" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>New Games and CashBack Wednesday at Jack Gold Casino</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/pP0cIN2Rzf4/</link>
		<comments>http://blog.incomeaccess.com/15578/2013/06/17/new-games-and-cashback-wednesday-at-jack-gold-casino/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 20:32:24 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Mobile Gaming]]></category>
		<category><![CDATA[Casino CashBack]]></category>
		<category><![CDATA[Jack Gold]]></category>
		<category><![CDATA[Locus Affiliates]]></category>
		<category><![CDATA[mobile casino affiliate]]></category>
		<category><![CDATA[mobile casino program]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15578</guid>
		<description><![CDATA[Jack Gold is reaching out to all of your players and is offering an amazing CashBack deal. On June 19th and 26th Jack Gold is offering players £5 CashBack for every £25 lost- up to £50. What an amazing opportunity! The purpose of CashBack Wednesdays, is to provide players with the chance to win back [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.jackgold.com" target="_blank">Jack Gold</a> is reaching out to all of your players and is offering an amazing CashBack deal. On June 19<sup>th</sup> and 26<sup>th</sup> Jack Gold is offering players £5 CashBack for every £25 lost- up to £50. What an amazing opportunity! The purpose of CashBack Wednesdays, is to provide players with the chance to win back their loses by rewarding them with some of their money back. CashBack offers will vary depending on the currency that your players are using. The following rules below will provide players with some instructions as to how to take advantage of this offer.</p>
<ol>
<li>Login between 00:00 and 23:59 (GMT) on June 19<sup>th</sup> and 26<sup>th</sup></li>
<li>Deposit a minimum of £10</li>
<li>Players will receive £5 CashBack for every £25 lost</li>
<li>The maximum bonus you can receive is £50</li>
</ol>
<p>Make sure to let your players know about this exciting offer as well as the MicroGaming games recently released. Jack Gold has welcomed Cashapillar along with the new line up of progressive jackpot slots including Mega Moolah, Cash and Splash and Major Millions.  <img class="aligncenter size-full wp-image-15579" src="http://blog.incomeaccess.com/files/2013/06/468x60_MEGA_MOOLAH_B00044_GBP.gif" alt="468x60_MEGA_MOOLAH_B00044_GBP" width="468" height="60" /> The Locus Affiliates program offers affiliates revenue share up to 40% for promoting one of the hottest mobile and tablet casinos around. If you are interested in learning more about the Jack Gold affiliate program please contact us at <a href="mailto:help@locusaffiliates.com." target="_blank">help@locusaffiliates.com.</a> If you would like to join our affiliate program please <a href="http://affiliates.locusaffiliates.com/registration.asp" target="_blank">register here.</a></p>
<img src="http://feeds.feedburner.com/~r/IncomeAccessBlog/~4/pP0cIN2Rzf4" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>One, Two, Three, Free! at Deal Or No Deal &amp; Benidorm Bingo</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/AsenUMXT_UA/</link>
		<comments>http://blog.incomeaccess.com/15574/2013/06/17/one-two-three-free-at-deal-or-no-deal-benidorm-bingo/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 20:09:45 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Benidorm Bingo]]></category>
		<category><![CDATA[deal or no deal]]></category>
		<category><![CDATA[deposit bonus]]></category>
		<category><![CDATA[DOND]]></category>
		<category><![CDATA[weekday]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15574</guid>
		<description><![CDATA[This is a friendly reminder about the One, Two Three, FREE promotion happening at Deal or No Deal and Benidorm Bingo, where players will be able to get £10 free on their third deposit. Be sure to let your players know about this so they can cash in! 
Details below:
When: Monday to Thursday every week [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This is a friendly reminder about the One, Two Three, FREE promotion happening at Deal or No Deal and Benidorm Bingo, where players will be able to get <strong>£10 free</strong> on their third deposit. Be sure to let your players know about this so they can cash in! </p>
<p>Details below:</p>
<p><em>When:</em> Monday to Thursday every week in June</p>
<p>Players who make three (3) deposits between Monday and Thursday each week will receive a £10 Bingo Bonus on their third deposit. They must redeem the bonus code BEFORE making their FIRST deposit.</p>
<p>This week&#8217;s bonus code (June 17th-20th) is <strong>GIVEME10</strong><br />
Next week&#8217;s bonus code (June 24th-27th) is <strong>FINAL10</strong></p>
<p><u>Promotion Terms and Conditions:</u><br />
Players must enter codes provided before they make their first deposit to receive the £10 Bingo Bonus. If a player enters the code after making a deposit, that deposit will not count towards this promotion. Only the deposit made after the code is entered is classed as the first qualifying deposit. The bonus cannot be added manually by Customer Support if the code is not redeemed, as it will be credited automatically after the third deposit is made (unless made outside promotional times). Only deposits made between 00:00 of each Monday and 23:59 of each Thursday will be counted.</p>
<p>Should you have any questions, please do not hesitate to contact us at <a href="mailto:DONDBingoAffiliates@incomeaccess.com">DONDBingoAffiliates@incomeaccess.com</a> or <a href="mailto:BenidormAffiliates@incomeaccess.com">BenidormAffiliates@incomeaccess.com</a>.</p>
<img src="http://feeds.feedburner.com/~r/IncomeAccessBlog/~4/AsenUMXT_UA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>OneTwoTrade Launches a New Welcome Bonus!</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/4mNx9qCu-k8/</link>
		<comments>http://blog.incomeaccess.com/15566/2013/06/14/onetwotrade-launches-a-new-welcome-bonus/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 14:19:23 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Income Access Network]]></category>
		<category><![CDATA[Binary Option affiliate program]]></category>
		<category><![CDATA[Binary Option Bonus]]></category>
		<category><![CDATA[Binary Options]]></category>
		<category><![CDATA[OneTwoTrade]]></category>
		<category><![CDATA[OneTwoTrade affiliate program]]></category>
		<category><![CDATA[OneTwoTrade Bonus]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15566</guid>
		<description><![CDATA[OneTwoTrade has introduced an extraordinary new welcome bonus that gives your traders a bonus up to 150% for a maximum of $5000. The percentage bonus varies dependent upon the deposit amount ranging from 50% to 150%. The table below provides an outline of the bonus percentage applied for each deposit range.
Deposit Amount       [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.onetwotrade.com" target="_blank">OneTwoTrade</a> has introduced an extraordinary new welcome bonus that gives your traders a bonus up to 150% for a maximum of $5000. The percentage bonus varies dependent upon the deposit amount ranging from 50% to 150%. The table below provides an outline of the bonus percentage applied for each deposit range.</p>
<p>Deposit Amount                    Bonus %</p>
<p>$200-$500                            50% Bonus</p>
<p>$500-$1000                          75% Bonus</p>
<p>$1000-$2000                       100% Bonus</p>
<p>$2001 up to $3300             150% Bonus</p>
<p>OneTwoTrade has developed a series of new banners and landing pages to help affiliates promote this exciting new bonus with three new banners suites to choose from.</p>
<p><img class="aligncenter size-full wp-image-15567" src="http://blog.incomeaccess.com/files/2013/06/onetwotrade-banner2-pound-468x60.gif" alt="onetwotrade-banner2-pound-468x60" width="468" height="60" /></p>
<p>If you would like to join our affiliate program please <a href="http://www.incomeaccess.com/registration.asp" target="_blank">register here</a>. If you are already a member of the Income Access Network, please<a href="http://www.incomeaccess.com/login.asp" target="_blank"> log-in</a> to your affiliate account select “My Account” and the “Apply to a New Merchant” and select OneTwoTrade to apply.</p>
<p>If you are interested in learning more about the OneTwoTrade affiliate program please contact us at <a href="mailto:onetwotrade@incomeaccess.com" target="_blank">onetwotrade@incomeaccess.com</a>.</p>
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		<item>
		<title>June Charity Bingo at Deal or No Deal &amp; Benidorm Bingo</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/x27nL2BrZhw/</link>
		<comments>http://blog.incomeaccess.com/15559/2013/06/10/june-charity-bingo-at-deal-or-no-deal-benidorm-bingo/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 18:45:20 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Benidorm Bingo]]></category>
		<category><![CDATA[charity bingo]]></category>
		<category><![CDATA[children's heart unit]]></category>
		<category><![CDATA[chuf]]></category>
		<category><![CDATA[DOND Bingo]]></category>
		<category><![CDATA[freeman hospital]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15559</guid>
		<description><![CDATA[Every month Deal or No Deal &#38; Benidorm Bingo host a charity evening, where 50% of the bingo prize pots are donated to a nominated organization. This month they will be supporting The Children&#8217;s Heart Unit at the Freeman Hospital (CHUF):
The Children’s Heart Unit at the Freeman Hospital in Newcastle upon Tyne is one of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Every month Deal or No Deal &amp; Benidorm Bingo host a charity evening, where 50% of the bingo prize pots are donated to a nominated organization. This month they will be supporting The Children&#8217;s Heart Unit at the Freeman Hospital (CHUF):</p>
<p>The Children’s Heart Unit at the Freeman Hospital in Newcastle upon Tyne is one of only two centers in the UK offering pediatric heart transplant and bridge to transplant procedures. The number of transplants has now increased to the point where the unit now provides almost half of the UK’s pediatric transplants. They also have the expertise and support systems through their transplant service to allow them to undertake high-risk surgery. The Children’s Heart Unit is also the only service providing before birth care with seamless transition to adulthood.</p>
<p>Providing world class care, the unit is structured to deliver the best possible results for critically ill babies, children and young people.</p>
<p>For more information, please visit <a href="http://www.chuf.org.uk">www.chuf.org.uk </a></p>
<p>Please let your players know about this bingo night and encourage them to play for a good cause! </p>
<p>Should you have any questions, please do not hesitate to contact us at <a href="mailto:DONDBingoAffiliates@incomeaccess.com">DONDBingoAffiliates@incomeaccess.com</a> or <a href="mailto:BenidormAffiliates@incomeaccess.com">BenidormAffiliates@incomeaccess.com</a>.</p>
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		<item>
		<title>SEM Tips &amp; Advice: Vanity &amp; Fathead Keywords vs. Longtail Keywords</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/7laml3pn8fg/</link>
		<comments>http://blog.incomeaccess.com/15551/2013/06/07/sem-tips-advice-vanity-fathead-keywords-vs-longtail-keywords/#comments</comments>
		<pubDate>Fri, 07 Jun 2013 20:48:38 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Advice for Affiliates]]></category>
		<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[Longtail keywords]]></category>
		<category><![CDATA[Vanity Keywords]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15551</guid>
		<description><![CDATA[Along with pay-per-click (PPC) advertising, SEO is one of the twin pillars of an affiliate’s SEM strategy. The more effectively an affiliate search-optimises their website, the higher it will be listed in the organic search results of search engines like Google, Bing and Yahoo! Obviously, the higher an affiliate’s ranking, the more traffic it will [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Along with pay-per-click (PPC) advertising, SEO is one of the twin pillars of an affiliate’s SEM strategy. The more effectively an affiliate search-optimises their website, the higher it will be listed in the organic search results of search engines like Google, Bing and Yahoo! Obviously, the higher an affiliate’s ranking, the more traffic it will receive, which can then be driven on to operator websites – resulting in greater revenue figures for everyone involved.</p>
<p><strong><span style="text-decoration: underline">The Basics: What’s in a Word?</span></strong></p>
<p>First of all, let’s get down to basics. How do affiliates optimise their websites? The foundation of all SEO is keywords. These are the group of words people type into search engines when looking for websites and information online.</p>
<p>To optimise their websites, affiliates need to select the words that most appropriately represent their site in general, its individual pages and the brands of the operators with which they’re affiliated. This is accomplished by first analysing their offering and then conducting research using, for instance, <a href="https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&amp;__u=1000000000&amp;ideaRequestType=KEYWORD_IDEAS">Google AdWords’ Keyword Tool</a>.</p>
<p><strong><span style="text-decoration: underline">Don’t Let People Search in Vain</span></strong></p>
<p>Newcomers to SEO are often tempted to take the term ‘keywords’ literally and limit their choices to one or two words with high traffic in the relevant market. Almost as bad as these ‘<span style="text-decoration: underline">fathead’ keywords</span> are longer keywords where the additional words continue to reflect the affiliate’s website in only the vaguest way. For example, if an affiliate’s site specialises in advertising sportsbook brands, the temptation is to come up with broad terms like “sports betting” and other equally unfocused sets of words.</p>
<p>Known as ‘<span style="text-decoration: underline">vanity’ keywords</span>, these general terms end up getting the affiliate’s website buried by search engines due to the fierce competition from other websites for these keywords. And SEO that leads to low rankings for a website is worse than no SEO at all, which at least doesn’t involve wasted time and resources.</p>
<p><strong><span style="text-decoration: underline">Longtail Keywords: A Long-Term SEM Solution</span></strong></p>
<p>So if ‘fathead’ keywords and vague ‘vanity’ keywords aren’t effective as an SEM solution, what is? A <a href="http://connect.relevance.com/the-incredible-impact-of-long-tail-traffic">Slingshot SEO study</a> found that keywords using three or more targeted words generated 3.5 times more organic monthly traffic than ‘fathead’ keywords. Keyword phrases featuring three or more keywords, though preferably no more than five, are known as <span style="text-decoration: underline">‘longtail’ keywords</span>.</p>
<p>Developing ‘longtail’ keywords involve finding an affiliate website’s niche, where competition is lower. Returning to the sportsbook example we mentioned previously, if we carry out more detailed research we ascertain that the affiliate offers players the chance to check sporting odds and also gives them betting advice. As a result, we replace the vague ‘fathead’ keywords of “sports betting” with ‘longtail’ ones like “betting odds, daily bookmaker tips”.</p>
<p>‘Longtail’ keywords like this will drive targeted traffic – the right sort of traffic that’s likely to convert. Indeed, <a href="http://www.conductor.com/resource-center/research/long-tail-search">another SEO study</a> suggests that ‘longtail’ keywords are 2.5 times more likely to convert into a sale – or, in affiliates’ case, registration with an operator – than their ‘fathead’ counterparts.</p>
<p>The choice is simple: cut out ‘fatheads’ and ‘vanity’ keywords and use ‘longtail’ ones instead for a long-term SEM strategy.</p>
<div id="_mcePaste" style="width: 1px;height: 1px;overflow: hidden"><!--[if gte mso 9]&gt;  Normal 0     false false false  EN-GB X-NONE X-NONE              MicrosoftInternetExplorer4              &lt;![endif]--></p>
<p class="MsoNormal">Along with pay-per-click (PPC) advertising, SEO is one of the twin pillars of an affiliate’s SEM strategy. The more effectively an affiliate search-optimises their website, the higher it will be listed in the organic search results of search engines like Google, Bing and Yahoo! Obviously, the higher an affiliate’s ranking, the more traffic it will receive, which can then be driven on to operator websites –resulting in greater revenue figures for everyone involved.</p>
<p class="MsoNormal"><span style="text-decoration: underline">The Basics: What’s in a Word?</span></p>
<p class="MsoNormal">First of all, let’s get down to basics. How do affiliates optimise their websites? The foundation of all SEO is keywords. These are the group of words people type into search engines when looking for websites and information online.<span> </span><span> </span></p>
<p class="MsoNormal">To optimise their websites, affiliates need to select the words that most appropriately represent their site in general, its individual pages and the brands of the operators with which they’re affiliated. This is accomplished by first analysing their offering and then conducting research using, for instance, <a href="https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&amp;__u=1000000000&amp;ideaRequestType=KEYWORD_IDEAS">Google AdWords’ Keyword Tool</a>.<span> </span><span> </span></p>
<p class="MsoNormal"><span style="text-decoration: underline">Don’t Let People Search in Vain</span></p>
<p class="MsoNormal">Newcomers to SEO are often tempted to take the term ‘keywords’ literally and limit their choices to one or two words with high traffic in the relevant market. Almost as bad as these ‘<span style="text-decoration: underline">fathead’ keywords</span> are longer keywords where the additional words continue to reflect the affiliate’s website in only the vaguest way. For example, if an affiliate’s site specialises in advertising sportsbook brands, the temptation is to come up with broad terms like “sports betting” and other equally unfocused sets of words.</p>
<p class="MsoNormal">Known as ‘<span style="text-decoration: underline">vanity’ keywords</span>, these general terms end up getting the affiliate’s website buried by search engines due to the fierce competition from other websites for these keywords. And SEO that leads to low rankings for a website is worse than no SEO at all, which at least doesn’t involve wasted time and resources.</p>
<p class="MsoNormal"><span style="text-decoration: underline">Longtail Keywords: A Long-Term SEM Solution</span></p>
<p class="MsoNormal">So if ‘fathead’ keywords and vague ‘vanity’ keywords aren’t effective as an SEM solution, what is? A <a href="http://connect.relevance.com/the-incredible-impact-of-long-tail-traffic">Slingshot SEO study</a> found that keywords using three or more targeted words generated 3.5 times more organic monthly traffic than ‘fathead’ keywords. Keyword phrases featuring three or more keywords, though preferably no more than five, are known as <span style="text-decoration: underline">‘longtail’ keywords</span>.</p>
<p class="MsoNormal">Developing ‘longtail’ keywords involve finding an affiliate website’s niche, where competition is lower. Returning to the sportsbook example we mentioned previously, if we carry out more detailed research we ascertain that the affiliate offers players the chance to check sporting odds and also gives them betting advice. As a result, we replace the vague ‘fathead’ keywords of “sports betting” with ‘longtail’ ones like “betting odds, daily bookmaker tips”.</p>
<p class="MsoNormal">‘Longtail’ keywords like this will drive targeted traffic – the right sort of traffic that’s likely to convert. Indeed, <a href="http://www.conductor.com/resource-center/research/long-tail-search">another SEO study</a> suggests that ‘longtail’ keywords are 2.5 times more likely to convert into a sale – or, in affiliates’ case, registration with an operator – than their ‘fathead’ counterparts.</p>
<p><span>The choice is simple: cut out ‘fatheads’ and ‘vanity’ keywords and use ‘longtail’ ones instead for a long-term SEM strategy.<span> </span><span> </span><span> </span><span> </span><span> </span><span> </span></span><!--[if gte mso 9]&gt;                                                                                                                                            &lt;![endif]--><!--[if gte mso 10]&gt; &lt;!   /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:&quot;Table Normal&quot;; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-qformat:yes; 	mso-style-parent:&quot;&quot;; 	mso-padding-alt:0in 5.4pt 0in 5.4pt; 	mso-para-margin:0in; 	mso-para-margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:10.0pt; 	font-family:&quot;Calibri&quot;,&quot;sans-serif&quot;;} --> <!--[endif] --></div>
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		<title>Weekend Cashbacks at Deal or No Deal and Benidorm Bingo</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/l5K4ByUmqnU/</link>
		<comments>http://blog.incomeaccess.com/15545/2013/06/04/reminder-weekend-cashbacks-at-deal-or-no-deal-and-benidorm-bingo/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 16:37:57 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15545</guid>
		<description><![CDATA[Deal or No Deal and Benidorm Bingo want to take this opportunity to remind your players about their fantastic weekend cashback promotions! The first one begins on Friday, June 7. Details below:
Weekend Bingo Cashback: 
When: June 7-9, 14-16, 21-23, 28-30
Every weekend (Friday &#8211; Sunday) players who stake a minimum of £50 each day on bingo [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Deal or No Deal and Benidorm Bingo want to take this opportunity to remind your players about their fantastic weekend cashback promotions! The first one begins on Friday, June 7. Details below:</p>
<p><strong>Weekend Bingo Cashback: </strong><br />
<em>When:</em> June 7-9, 14-16, 21-23, 28-30<br />
Every weekend (Friday &#8211; Sunday) players who stake a minimum of £50 each day on bingo will receive £10 bingo bonus. Players can claim a maximum of £30 each weekend and will need to enter a bonus code each day to claim.</p>
<p><strong>Weekend Slots Cashback</strong><br />
<em>When:</em> June 7-9, 14-16, 21-23, 28-30</p>
<p>Every weekend (Friday &#8211; Sunday) players who stake £100 each day on slots will receive £10 slots bonus. For example, stake £100 on Friday and receive £10 Games Bonus. Stake a further £100 on Saturday and receive another £10 Games Bonus. Only stakes made after the correct bonus code has been redeemed will count, and a bonus code must be redeemed for each separate day.<br />
Players can claim a maximum of £30 each weekend but will need to enter a bonus code each day to claim.</p>
<p>Should you have any questions, please do not hesitate to contact us at <a href="mailto:DONDBingoAffiliates@incomeaccess.com">DONDBingoAffiliates@incomeaccess.com</a> or <a href="mailto:BenidormAffiliates@incomeaccess.com">BenidormAffiliates@incomeaccess.com </a></p>
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		<title>Mobilise for the Future: It’s Social</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/vsFVKAwySAY/</link>
		<comments>http://blog.incomeaccess.com/15538/2013/05/31/mobilise-for-the-future-it%e2%80%99s-social/#comments</comments>
		<pubDate>Fri, 31 May 2013 20:13:30 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[Amsterdam Affiliate Conference]]></category>
		<category><![CDATA[Social Gaming]]></category>
		<category><![CDATA[affiliate management]]></category>
		<category><![CDATA[mobile gambling]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Nicky]]></category>
		<category><![CDATA[Nicky Senyard]]></category>
		<category><![CDATA[US legislat]]></category>
		<category><![CDATA[US legislation]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=15538</guid>
		<description><![CDATA[The iGaming industry is a young one whose roots only go back to the late 1990s. Nonetheless, since then, the industry has grown rapidly for both operators and their affiliates. iGaming is now the fifth highest-spending sector for online performance marketing with annual investment totalling more than $800 million, according to the UK Internet Advertising [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>The iGaming industry is a young one whose roots only go back to the late 1990s. Nonetheless, since then, the industry has grown rapidly for both operators and their affiliates. iGaming is now the fifth highest-spending sector for online performance marketing with annual investment totalling more than $800 million, according to the UK Internet Advertising Bureau.</p>
<p>Those who’ve been involved in the industry from the beginning look back on online gaming’s early days around the Millennium as a time of great change and opportunity for affiliates. At Income Access, we think that those times have returned following recent technological and regulatory developments.</p>
<p><strong><span style="text-decoration: underline">Technologies Socialise &amp; Mobilise </span></strong></p>
<p>At the time of the Millennium, Facebook was merely a figment of Mark Zuckerberg’s imagination. The social networking site he set-up in 2004 changed the Internet forever, including iGaming.</p>
<p>Just three years later, the social game company Zynga was founded, releasing its first game, the free-play <em>Texas Hold’Em Poker</em>, on Facebook. Zynga moved into real-money gaming in October 2012 by partnering with Bwin.Party, with the two companies rolling out ZyngaPlusPoker and ZyngaPlusCasino in April for UK players, as the US remained a closed market. Social gaming had come of age.</p>
<p>While social gaming expanded, another important technological development had been going on – the smart phone revolution. The first BlackBerry device was launched in 1999, but it wasn’t until the release of Apple’s iPhone in 2007 that smart phones started to be adopted by the general public. In 2013, they’re almost ubiquitous: more smart phones are now being manufactured than traditional cell phones, according to research firm IDC.</p>
<p>This technological shift has led to the rise of mobile gambling apps, which generated annual revenue of close to $5 billion by 2011. Sportsbooks William Hill, Paddy Power and bet365 report that more than 30% of their gross gaming revenues comes from mobile and tablet customers.</p>
<p><strong><span style="text-decoration: underline">Before the Floodgates Open&#8230;</span></strong></p>
<p>The current revenue originating from mobile gambling is set to get a whole lot bigger. Gartner forecast that mobile revenues could hit $11.4 billion next year, while Juniper Research is even more optimistic with its projection of revenues of $48 billion by 2015. Importantly, both forecasts are based on gambling regulation opening up in Europe and the US.</p>
<p>Belgium is the latest European market to loosen its online gambling laws. Sweden and the Netherlands are keen to follow suit. Everyone in the iGaming industry, however, has their eyes focused on the US, which is only just beginning to open up. Legislation for online operations has finally been left to individual states. On April 30, Nevada became the first state to allow residents to legally gamble online, and New Jersey is very close to approving legislation. The regulatory floodgates are about to spring wide open&#8230;</p>
<p><strong><span style="text-decoration: underline">Seize the Opportunity to Socialise &amp; Mobilise</span></strong></p>
<p>At Income Access, we think the opening up of the US to online gaming represents a huge opportunity for affiliates. We also think that social and mobile gaming’s roles in the iGaming industry are only going to get bigger down the road. As a result, affiliates should seize the opportunity represented by the US market and transform themselves into social and mobile affiliates. This diversified breed of affiliates stand the highest chance of profiting from iGaming’s changing times.</p>
<p>Make sure to check out Nicky Senyard, Income Access founder and CEO, who’ll be speaking on social gambling at the <a href="http://www.igbaffiliate.com/events/amsterdamaffiliateconference/schedule/day-3-june-13th-2013">iGaming Super Show in Amsterdam</a>. The session, titled <em>Strategizing today for monetization tomorrow – how affiliates can capitalize on social gambling</em>, takes place at 10:35am on June 13<sup>th</sup>!</p>
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		<title>Jack Gold introduces live dealer games from Evolution!</title>
		<link>http://feedproxy.google.com/~r/IncomeAccessBlog/~3/v0bMQicskps/</link>
		<comments>http://blog.incomeaccess.com/15535/2013/05/31/jack-gold-introduces-live-dealer-games-from-evolution/#comments</comments>
		<pubDate>Fri, 31 May 2013 14:38:18 +0000</pubDate>
		<dc:creator>nicole@incomeaccess.com (IA Webmaster)</dc:creator>
				<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[Casino]]></category>
		<category><![CDATA[Mobile Gaming]]></category>
		<category><![CDATA[Evolution Gaming]]></category>
		<category><![CDATA[Jack Gold]]></category>
		<category><![CDATA[Jack Gold Casino]]></category>
		<category><![CDATA[Live Dealer Casino]]></category>
		<category><![CDATA[Locus Affiliates]]></category>
		<category><![CDATA[Locus Gaming]]></category>
		<category><![CDATA[Mobile Affiliate Programme]]></category>

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		<description><![CDATA[Jack Gold Casino is now offering players Evolution Gaming’s live dealer product for Roulette, Blackjack, Baccarat and Casino Hold’em. Tables will be served by professional dealers, and games will be live-streamed in TV-quality video. Added authenticity will be brought to games by offering players a selection of viewing options, including 3D and Classic Views.
Players can [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="https://www.jackgold.com/">Jack Gold Casino</a> is now offering players Evolution Gaming’s live dealer product for Roulette, Blackjack, Baccarat and Casino Hold’em. Tables will be served by professional dealers, and games will be live-streamed in TV-quality video. Added authenticity will be brought to games by offering players a selection of viewing options, including 3D and Classic Views.</p>
<p>Players can access Jack Gold Casino live dealer games from their PCs, laptops and iPads.</p>
<p><img class="aligncenter size-full wp-image-15536" src="http://blog.incomeaccess.com/files/2013/05/B00052_live_roulette_GBP_468_60.gif" alt="B00052_live_roulette_GBP_468_60" width="468" height="60" /></p>
<p>Locus Gaming’s launch of live dealer games from Evolution Gaming follows the company’s recent deal with software developer Microgaming, which added seven games from the Microgaming Quickfire platform to the Jack Gold Casino. The games Jacks or Better, Aces and Eights, Aces and Faces, Deuces Wild, Bonus Deuces Wild, and Double Double Bonus Video Pokers featured among the new additions, along with the popular slot title Mermaid Millions.</p>
<p>Affiliates interested in promoting Jack Gold Casino should sign up for the <a href="http://affiliates.locusaffiliates.com/registration.asp">Locus Affiliates affiliate programme</a>. We have a wide variety of banners available for affiliates to promote our new live dealer game selection. You have any questions about the programme please contact us at <a href="mailto:help@locusaffiliates.com">help@locusaffiliates.com</a>.</p>
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