There’re just a few more days left until we hit the iGaming Super Show, and you’re not going to want to miss out.  With all the buzz surrounding this year’s event, the 2012 iGSS is going to be an excellent opportunity for you to network – but more importantly, it’ll give you a chance to interact with our incredible affiliate marketing team face to face!

Because we like to get up close and personal at events, we hope you’ll take advantage of the exclusive appointments we’re offering to discuss all of your company’ needs.  It doesn’t matter if you’re an affiliate, operator, or anyone else for that matter; we’ve been sharpening our skills and will be ready to help you out in any way possible.

We’re excited to be taking part, and some of our expert team members will be on hand to answer your questions, explain our affiliate marketing products and services, and basically assist and inform you in any way, shape, or form.  The team members representing us at the iGSS are: Sarafina Wolde Gabriel, Marketing Director; Jamie Fortunaso, Head of Affiliates; Devon Spector, Head of Account Management; and Catherine Blais, Account Manager.

The iGSS is the leading iGaming exhibition; the place to showcase everything that’s currently hot and relevant within the industry.  One great perk about this show is that it will definitely boost your iGaming IQ.  The iGSS prides itself on Professional iGaming Management Education (PRiME).  PRiME is an extremely promising new feature at this year’s event meant to introduce new members of the iGaming market to “an intensive course on all areas of iGaming from payments and marketing to recruitment and Fraud.”  We’re sure that experienced iGaming community members and newbies alike will come away from the show with winning tips and marketing strategies.

We encourage you to join our team during the 2012 iGaming Super Show; it’s taking place at the RDS Simmonscourt in Dublin, Ireland, from May 22-25.  Better yet, we’d love for you to book an appointment with us – you can do so by emailing us at info@incomeaccess.

Affiliates may have already heard about the many amazing promotional opportunities available throughout May, but Market-ace has yet another one to add to the growing list.

Jackpotjoy has launched Million Pound May. The promotion runs across the Bingo Bonus games and is backed up by a guaranteed million pound jackpot prize fund.

To help bring in new players, entry prices for bingo tickets are super low. They begin at just 10p, which is very affordable, even in these austere times. There are scores of prizes, ranging from £10 all the way up to £500, with an exciting top prize of a HUGE £1000. That’s pretty good considering the low entry price.

The prizes run at different times of the day, depending on the bonus game. A detailed breakdown of the daily times is available on the Jackpotjoy site.

In brief, Mondays, Tuesdays, Wednesdays and Sundays run the same prize time structure, starting at 11am and finishing at 11pm.  Friday is slightly different, starting at midday and continuing to midnight. There are no prizes offered on Thursdays or Saturdays.

It’s important for affiliates to check the Jackpotjoy site for more details.

The Bingo Bonus games run across the Diamond, Bejeweled, Round the Clock, Cloud, Tiki, Sapphire, and Emerald brands.

There’s a lot of opportunity here for affiliates to bring in new players. The low ticket price of 10p for most games is a great draw and can help generate those much desired commission!

Remember: Million Pound May at Jackpotjoy is already running, and it’s a great way to bring in new players to make it a Mega May for Market-ace affiliates!

ScratchCard Heaven has announced the launch of their new game that features the green giant The Hulk.

Yet another superhero from the Marvel comics that has been creating some serious buzz among players, this slot game promises to be as exciting and fun as the superhero and his adventures. For sure players will want to be part of the latest adventure of the Marvel Comics.

“The Hulk” is an exciting video slot game; your players will enjoy 5 reels and 25 lines of incredible action; they will be part of an amazing game full of colorful graphics that transport them to the city where The Hulk has been fighting and smashing enemies. But that’s not all, the bonus is triggered when 3 or more explosions occur, explosion that leads to the transformation of Bruce Banner into the incredible Hulk. What’s more, players can select among five objects, and throw them to smash a helicopter, reveling free games and multipliers.

Winnings are paid out for the highest combination on each of the active payline. Players will line up five Hulk symbols and will win the top prize of 5,000 times their line bet.

For more information on this game or any of the other fun amazing games available at ScratchCard Heaven or to receive a review to post on your site, contact us at scratchcardheaven@incomeaccess.com. If you are not in the program, and wish get in on the action and start promoting ScratchCard Heaven, sign up for the ScratchCard Heaven affiliate program in Income Access and start earning with us.

Image Source: bulldogza

I’ve said it before, and I’ll say it again: the UEFA European Football Championship, or the Euro, is great for all things affiliate marketing. It’s also one of the most riveting events in all of sports; so it’s safe to say the excitement transcends just marketing.

While the Euro is quite a big deal to me personally (for complete transparency, I was born in Russia and will be supporting the squad wholeheartedly), some of our global readers may be less than knowledgeable or interested in the event. Since the 2012 Euro presents a wealth of opportunities for anyone interested in brand leveraging or just sheer sporting entertainment, we will be kicking off our Euro 2012 blog series with a concise introduction to the event, both traditionally and specifically this year.

A Brief History of the Euro

As a concept, an organised football championship for the European continent is by no means a new idea. Francois Delaney, then head of the French Football Federation, proposed the idea all the way back in 1927. However, the tournament as we recognise it today is a younger creature. The first one took place in 1960. Delaney never saw his proposal realised, having died three years earlier, but from that initial tournament the championship trophy has been named in his honour.

The tournament takes place every four years, directly in the middle of the gap between World Cup tournaments, and has steadily grown in size since the inaugural 1960 event. Initially, only four teams qualified for the actual tournament portion. In 1980, the field was doubled to include 16 teams, with another doubling occurring in 1996. An expansion to 24 teams is slated for the 2016 Euro.

As far as tournament success goes, Germany has proven to be the Euro’s most consistent team. The German squad has won the Euro three times, and has also been runner up three times. Spain is the closest competitor, with two titles in three total finals appearances. Of all the Euro success stories, it’s interesting to note that only one team has won with a foreign coach. In 2004, the Greece squad was under the helm of the German Otto Rehhagel. Every other Euro-winning squad has kept coaching duties in-house (or rather country). Another fun fact is that current head of the UEFA, Michel Platini, also holds the Euro record for most goals in a tournament as well as most overall Euro goals with his nine goal feat in 1984.

Euro 2012

This year’s Euro event is being hosted jointly by neighbours Ukraine and Poland and will be running between 8 June and 1 July. The joint bid has been a popular modern addition to the Euro, with the 2000 tournament being hosted by Belgium-Netherlands and the 2008 event splitting time between Austria and Switzerland. Joint-host countries have fared poorly in the event thus far, with only the Netherlands making it out of the group stages in their tournament. The Ukraine and Poland will be seeking to reverse this trend, though Ukraine did not qualify for the previous Euro and Poland didn’t make it to the knockout rounds.

As far as Ukraine’s and Poland’s chances go, we’ll be previewing all of the teams in this year’s events throughout this upcoming blog series. We will also be covering betting information and related promotions from our partners, so be sure to stick around.

Who’s your favourite for Euro 2012? Comment below!

When promoting a program, the banners and creatives that an affiliate uses are one of the most important materials that will prompt a player to click through to an operator’s site.  Ultimately, an affiliate wants to use the most effective marketing tool that is available to them and the most suited to their traffic.

Continuing on with our blog series about getting the most out of the reports in the Income Access iGaming affiliate software, this fourth installment will explore the banner and traffic reports which give affiliates the ability to analyze the ROI and effectiveness of each of the banners/creatives that they are using.

Aptly named, the banner report is a detailed reporting tool which gives results broken down by the banner/creative that the player clicked through on.  It can be used with any creative that is in the system, separating each one by its creative ID number.

To run the banner report in the Income Access affiliate login, go to the reports menu and select the “banner report”.  You can choose to run this report, similar to other reports in the affiliate login, by a particular day, month, or period.

What is the value of this report for affiliates? You can see which banners are generating the most (and the least) clicks, as well as further sales and revenue data.  This report will drill down to the details of ROI on each of your banners to give you an idea of where your revenue is coming from.   For instance, a particular banner may be generating a high number of clicks on one page of your site however the number of players who are actually registering is low.  Another banner, on the other hand, could be generating a relatively lower number of clicks but the conversion ratio is much higher.  It is worthwhile to consider this data when analyzing what is and isn’t working well for your site.

Another report, which is similar to the banner report, is the traffic report.   This report is more of a top level report which doesn’t include sales revenue data, but rather focuses on the impressions, clicks and click-through ratios of your traffic.  You can run this report by similar criteria as the banner report.

How do you use the banner and traffic reports to help you see results of your campaigns?  Please share your thoughts and experiences, or ask any questions about how you can better take advantage of the reports in Income Access.

Jackpotjoy’s brand new Bingo Bonus games have brought a whole new concept to the idea of Bingo! By promising even more winners with these brilliant games the Bingo team have proved once again that they are worthy of their award winning status!

Bingo Bonus games are short, fun, non-Bingo based games which offer an extra way to win after the main Bingo game has ended.  Each of the ten Bonus games has its own unique interactive style, incorporating animation and skill to create a series of distinctive and exciting games for players. Whether it’s going fishing with Tiki or tucking into one of the Mad Hatter’s cupcakes, members will be enjoying a completely new additional experience to their usual Bingo Rooms.

In order to promote these brand new Bingo Bonus games Jackpotjoy have launched a TV advertising campaign with their Queen of Bingo, Barbara Windsor. “My favourite bonus game is the one where you have to match up the three parts of the Tiki Islanders bodies!” Her Royal Highness explains in between takes, “It’s a brilliant way for the members to continue having fun with the games and will give them even more things to talk about in the chat rooms. It’s this sense of fun and entertainment that makes me love being the Queen of Bingo at Jackpotjoy.” Catch the Queen and her loyal Bingo Bichon Frise puppies on TV live starting today.

The Bingo Bonus wins are on top of normal prize money so all these rewards are extra cash on top of regular game Jackpots. This means we will be celebrating more winners than ever before, which is what Jackpotjoy is all about.

Jackpotjoy is supported by the Market-ace network, which provides the online gaming site with a comprehensive affiliate program aimed at promoting the site and the launch of new offerings like the Bingo Bonus games!

Bingo Bonus games will be launched in conjunction with some exclusive promotions, and are available to play now on www.jackpotjoy.com

Wednesday May 9^th will mark the StanJames.com Chester Cup – a horse racing event sponsored by well-known Sportsbook operator Stan James. The race is held at Chester Race Course and is the longest race run annually and will offer £100,000 in total prize money. Due to the social, event-based nature of horse racing, punters will be taking to their mobiles in order to get in on the betting action, whether participating from at the race or following it closely from their home or nearby pub.

To mark their sponsorship of the Chester Cup, StanJames.com will be offering a fantastic free bet promotion for their Mobile app! Whether your players are StanJames.com Mobile customers new or old, they’ll get a £10 free bet on StanJames.com Chester Cup day! All they have to do is stake a minimum of £10 on the Chester Cup via the StanJames.com Mobile app, and after the race has been settled their account will be credited with a £10 free bet.

Affiliates can take advantage through the use of content and simple text links to drive traffic to the StanJames.com mobile product – act fast as the race kicks off tomorrow at 14:35pm, with betting NOW open for punters. Please note, a qualifying bet is a Single Bet placed on the “Chester 14:35 – Outright Betting” marketing.

If you’re not already a member, sign up now to become a StanJames.com affiliate. To add to their Sportsbook, Poker and recently re-launched Casino, Stan James now offers mobile betting and Casino!

Bet3000, established in the betting business for over 30 years, has recently rolled out a complete site redesign. Bet3000.com is the online extension of the German betting company who has over 350 land-based shops.

The main focus of the revamp is centered on the belief that more clarity & transparency would go a long way to way to improve the customer experience.

New Features

• Registered users of Bet3000.com can individualize their page by having their “favourites” and view all events and odds at one click.
• Sports betting terms and special bets now have mouse over explanations. Experienced users as well as beginners can all now receive important information quickly with the new design.
• Betting highlights can now be scrolled through easier with the new menu design and browsing function.
• The www.bet3000.com Sports News: Sports fans get to know in an interactive way their favourite matches or teams displayed.

Bet3000 has also added a whole series of new banners for their Eurovision contest. They are available in the Bet3000 affiliate login under Bet3000 Sports, promotion group Eurovision Banners.

The timing of these new features couldn’t have come at a better time, with Euro 2012 right around the corner! Bet3000 is currently offering affiliates up to 35% revenue share, and players receive a bonus up to €100. If you would like more information about Bet3000 or Bet3000 affiliates, contact harry@incomeaccess.com

What an incredible opportunity ScratchCard Heaven has brought to your players  the “Rewards programme”, goes live this month. Make sure your players visit ScratchCard Heaven online at www.scratchcardheaven.com, and read up on all the details in the “Rewards programme” tab.

From now on, your players will earn points every time they click PLAY ! How great is that!. For sure they will find another good reason to keep coming back, the more they play the better it gets.

To make it more exciting, with the reward levels, your players will enjoy 6 different levels to play through, each one with a better redemption rate. They will earn 1 reward point for every C$10 they wager on real money mode and they can decide to redeem their points for bonus cash.

So let your players know about this fantastic opportunity and let them start earning right away!

For more information about these and other great promotions, visit ScratchCard Heaven online or contact us at scratchcardaffiliates@incomeaccess. for more details. And if you still have not joined the ScratchCard Heaven affiliate program, register with us, to get in on all the excitement and take advantage of their limited time 45% revenue share commission offer.

Income Access payment reporting is reliable, easy-to-use, and complete. In addition to the other reports previously described in Part One and Part Two of this blog series, IA software also offers  affiliates the Payment History Report which displays a summary of commissions earned and bonuses issued during a specified date range for all your merchants.

In order to have the summary displayed, simply select a specific period and click on the ‘Get report’ button.

Once you hit on the ‘Get report’ button, the payment report will be generated for the period selected for all your merchants. This report will contain Merchant name, Period selected, Total Commission, Bonus, Rollover, Amount Payable, Paid Date, Balance and Payment Method. If the message ‘no records were returned’ appears, this means that no commissions were earned nor bonuses issued during the selected period for any of the merchant you have membership.

The produced summary will display your payment data by Merchant. The Bonus column displays manual bonuses that have been allocated throughout the specified period and covers items such as prepaid promotions and newsletter. The Rollover column will list commissions earned in previous periods only if the threshold for your selected payment method was not met. If this threshold was met, then payments will be displayed in the Amount Payable column which refers to the total commission amount that will be paid out for the period

Additional columns such as the payment method selected can be changed at any time of the program by going to ‘My Account’ and then ‘Affiliate Payment Preferences’.

It is also possible to save the Payment History Report exported in various formats such as to in an excel sheet, csv, html, or xml. Once the Report has been displayed, click on the arrow to get a drop down menu and select your export preference and then click on the save button ‘’

Figures are updated on a daily basis for the current month, so we invite you to check the Payment History Report as frequent as you wish.

For more information on our “How to Get the most out of Income Access Reporting” blog series or on the Payment History Report, contact us at info@incomeaccess.com and be sure to check back for our next posting.