imjustcreative–Graham Smith: Logo Designer

“I think you are more perfect than Helvetica” Poster by Bisgràfic

Graham Smith — Wed, 08 May 2013 14:34:34 +0000

Know someone who shares your insatiable lust for Helvetica? Then head over to Bisgràfic and check out their gorgeous Helvetics poster which simply states, “I think you are more perfect than Helvetica”. I would be dead chuffed if someone gifted me this.

For €40 you will get a 300 limited edition run of a 50x70cm offset poster printed in two colours onto 150g/m2 stock. Boom.

Bisgràfic also have a fine selection of other posters/prints to purchase on their BStore

That’s one heck of a nerdy compliment!

» Via: CosasVisuales
» Source: Bisgraphic

Read “I think you are more perfect than Helvetica” Poster by Bisgràfic on imjustcreative - logo & brand identity design portfolio and blog.

New York City Transit Authority Graphics Standards Manual by Massimo Vignelli

Graham Smith — Thu, 25 Apr 2013 13:26:15 +0000

New York City Transit Authority Graphics Standards Manual

There are a few real world establishments that can claim to have the endearing longevity that the brand identity for the New York City Transit Authority has had and continues to experience. Designed by Massimo Vignelli of Unimark International, in New York in 1970, the New York City Transit Authority’s brand identity has achieved cult status amongst the creative community.

Niko Skourtis, Jesse Reed and Hamish Smyth have collectively created this archival record of the New York City Transit Authority Graphics Standards Manual by Massimo Vignelli. This site is dedicated to serve as an archival record of a first edition NYCTA Graphics Standards Manual designed by Massimo Vignelli of Unimark International. The manual was found in a locker beneath old gym clothes. Roll over the images to magnify. Enjoy.

The http://thestandardsmanual.com micro-site is dedicated to the graphics standards manual of the New York City Transit Authority, and has 182 photographs showing each page of the binded manual. Stunning.

» Source: New York City Transit Authority Graphics Standards Manual

» Via: BrandNew

Read New York City Transit Authority Graphics Standards Manual by Massimo Vignelli on imjustcreative - logo & brand identity design portfolio and blog.

Niice: A [Logo] Design Search Engine With Taste

Graham Smith — Mon, 22 Apr 2013 11:22:36 +0000

As designers we certainly have a healthy supply of places to draw logo design inspiration from, but it’s always intesting to see new takes on web site inspiration format.

Niice simply collects logo designs and other graphic design imagery from: Dribbble, Behance and Designspiration and free flows them into a flexible grid for instant consumption.

Key in your search tag criteria and boom…

» Source: http://www.niice.co/

Read Niice: A [Logo] Design Search Engine With Taste on imjustcreative - logo & brand identity design portfolio and blog.

Vintage Cover Designs From The US Space Program

Graham Smith — Thu, 04 Apr 2013 11:18:11 +0000

A stunning collection of 20 American space (NASA) program: covers, reports, brochures and other vintage era space themed design and typography all from an upcoming: 2013 April 18 Space Exploration Signature Auction by Heritage Auctions.

Just trying to imagine the excitement of having the responsibility to create such historic pieces of design. My favourite cover is this last one above for the Gemini Press Reference Book, but in general there is some gorgeous typography through out the entire collection.

» Source: http://space.kinja.com/
» Via: Daring Fireball

Read Vintage Cover Designs From The US Space Program on imjustcreative - logo & brand identity design portfolio and blog.

iconify.co: a clean, fast, responsive and minimal logo portfolio

Graham Smith — Fri, 01 Mar 2013 12:36:01 +0000

Affiliate Links: Links to Iconify in this post are of the affiliate variety. This means that if you sign-up to the paid plan I get a nice little financial kick-back. I don’t usually do affiliate stuff, but I’m making an exception in this case

iconify.co: a clean, fast, responsive and minimal logo portfolio

I did an ever so tiny write-up on iconify.co a while back: Iconify—An Online, Responsive, Minimal & Downloadable Portfolio App before I had chance to use it myself. Now I have used it, uploaded all of my logo and icon designs, just wanted to do a quick follow up on this rather nice online portfolio.

I like it because it’s so damn quick and easy to set-up and upload your work. No faffing around, no extraneous fancy extras to get in your way and slow you down from publishing a straightforward really accesible gallery of your work.

Don’t think I have used, and continue to use, something as user friendly, both user and client end, as Iconify. You can view my Iconify portfolio here: https://iconify.co/imjustcreative

I have tried them all over the years, they come and go, with the more established ones like: Behance, Cargo Collective, Flickr etc staying the distance, but if you really want a super quick, mobile friendly platform to cleanly display your work then I can’t recommend Iconify highly enough.

For me it has become the first 3rd party web based portfolio that I update, usually even before my own hosted portfolio here on imjustcreative, simply because it’s just so quick and easy to update. After I have updated Iconify then I usually update the imjustcreative portfolio, then Behance and possibly Flickr if I can be arsed. I used to like CargoCollective, but just having all the customisation options there sort of makes me shudder.

Because you can set up folders on the left side navigation you can basically create self contained projects, or smaller sub portfolios.

I have created a master logo portfolio, a portfolio for my monomarks, and a folder for the few icons I have designed. There are no text entry options, not even captions which I actually love because it forces you to just focus on the imagery and let it speak for it self, which obviously also makes uploading and updating the portfolio so blindingly fast and painless.

There is a simple analytics page, as well as just two clean themes to choose from, and again: less choice means less time with draining choices to make, and I just love this about iconify.

One of the smartest features is it’s mobile friendly nature, from being fully responsive on all devices right down to being able to download, from a mobile device, the portfolio as a mobile app.

If you’re stressing because you don’t have any kind of portfolio at this moment, then Iconify will enable you to get up and running in no time. If like me you maintain several portfolios then I think Iconify will also provide you with a version of your portfolio that is always ready and waiting to be updated in super quick time. I sometimes use my Iconify URL as I actually prefer the way it looks and works over my own portfolio on imjustcreative!

Sign-up

Got nothing much to lose by signing up for the free plan, then you might come to the same conclusion I have come to.

Nice little video from the folks at Iconify:

Read iconify.co: a clean, fast, responsive and minimal logo portfolio on imjustcreative - logo & brand identity design portfolio and blog.

A Logo Design Project Nearly Wrapped-up

Graham Smith — Thu, 07 Feb 2013 15:08:37 +0000

Been a while since I have been able to post anything of note on my main website blog due to being incredibly busy with some hefty client logo projects over the last few months.

One of these logo design projects is for NAA: Network Architect Associates, which is almost complete. We are just finalising smaller details like: type size, spacing, proportions and brand colours, but the actual logo mark design itself is complete (below).

Yes indeed, the logo mark is a representation of the companies initials forming a pretty solid, and identifiable brand mark in it’s own right. This design isn’t meant to be a straightforward typographic mark, but more of a semi abstract, highly stylised representation of the initials. It doesn’t particularly matter if people don’t see the NAA initially, or even at all, but for those that do it should end up being a memorably mark.

I choose this direction because the full company name is somewhat long, and the client had stated early on that the logo design ought to focus on the initials in preference to the whole three word brand.

For those of you looking to find meaning in the logo mark design, there are a few nice ones:

• I like the appearance of this pyramid, a period where all all the amazing architectural developments were made brick by brick. That a pyramid is enduring, captures our imagination, gives impression of complexity made to look ‘simple’, that we have interlocking pieces that build the NAA brand from the ground-up all whilst showing a upwards and onwards positivity. Building, designing and forming.

• My client did serve in the USAF, and he did mention that he wanted his brand to, “To capture the “energy” of our group, I use the military special forces as an analogy. I’d say my team is like the SAS of networking–highly specialized, talented, fast, young, and aggressive.” Early on in the logo designs development it seemed to take on the shape of a stealthy B2 Bomber which forms a bit of a personal bond to the brand for the client.

• This is a company that wants to be seen as relatively aggressive in a ‘getting things done’ way,

• Conveniently there are 3 partners in the company which are represented by each part of the logo marks structure.

So there we have it for now. A quick overview of my latest logo design project with a full logo developmental process post to come at some undetermined time in the future.

Read A Logo Design Project Nearly Wrapped-up on imjustcreative - logo & brand identity design portfolio and blog.

Designer Expenses: What Do You Claim For?

Graham Smith — Tue, 18 Dec 2012 08:59:58 +0000

Been very busy with client work of late, and so I decided to cut back on elements of blogging and twitteresque activities in order to better focus on the job at hand.

With that has come a nice sense of freedom and clarity, as well as leaving more time to deal with the annual accounts of a self-employed logo designer.

Have nearly managed to get my accounts done in time for Christmas, which compared to last year is a massive improvement. Last year my poor accountant got my accounts around the 27th January!

This time round I have focused a lot more on ‘expenses’ and being quite rigourous with what I can claim as an ‘expense’.

So, I’m somewhat curious, as a self-employed/freelance designer: what sort of things do YOU claim legitimate expenses for? Feel free to leave comments below as a helpful list for others.

Some things I have added to my ‘expenses’:
• Paypal Fee’s
• International SWIFT/CHAP’s process fee’s
• Portion of household and premise utility bills (work from home)
• Studio refurbishment (3rd bedroom): decorating materials etc.
• Certain car expenses: mileage, parking, partial cost of buying car etc.
• Client work and consultation.
• Accountancy book keeping fee’s. NOT preparation of tax returns!
• Advertising & Marketing: imjustcreative branded printing and stationery costs etc.
• Books & research: Self tuition/learning/training costs
• Computer Equipment & accessories
• Mobile phone bills
• BT Broadband bills
• Stationery & Postage
• Occasional client related expenses: meals, travel etc.
• Directory submission costs: logo galleries etc.
• Hosting & domains: 123-Reg, York Networks
• Web app subscriptions: Freshbooks, Vaultpress, Cage, Flickr, Evernote etc
• Application, software & typeface purchases for: Macintosh, iPhone and Android

Read Designer Expenses: What Do You Claim For? on imjustcreative - logo & brand identity design portfolio and blog.

Mini Review—Makeappicon: Generate app icons of all sizes in a click!

Graham Smith — Tue, 20 Nov 2012 11:19:25 +0000

Interesting web based application in the form of makeappicon.com The simple idea is to slip in your 1024px icon master then makeappicon hurls out a number of popular app icon size for both iOS and Android.

I tried it ‘oh so quickly with my simple grape iOS app icon and it gave me 10 new app icon sizes in about 3 seconds.

Please note that I have not opened up and checked these individual files for quality, signs of degradation or other ‘too good to be true’ unwanted pixel scenarious.

I always create each app icon size manually so as to be able to ensure the whole pixel-fitting is in order, and would hazard a guess that makeappicon.com wouldn’t be able to automagically do this.

However, even if the individual icons are not 100%, the fact that you have a simple and quick means to knock out some provisional app icons for testing etc is a huge potential time saver for when you are at the early stages of the icon design and just want to get a quick feel for how the design will look in-situ and at smaller sizes. Plus, even if you don’t want to rely on it for individual icon sizes you still get a quick way to get an iPhone phone mock-up with icon in place with text.

It’s definitely worth a go especially as it’s FREE!

» Via: http://makeappicon.com

Read Mini Review—Makeappicon: Generate app icons of all sizes in a click! on imjustcreative - logo & brand identity design portfolio and blog.

The $999 Olympus OM-D vs $7995 Leica Monochrom

Graham Smith — Sat, 17 Nov 2012 11:50:59 +0000

Like a number of other people, I have realised that relying on the iPhone for photography has become a lazy ass way to rely on taking all photographs. I got interested in photography as a 5 year old, and my Father got me my first SLR, a Canon T70, when I was 12, and ever since then had been very much into digital photography until…

The first iPhone arrived at a time when I was just about ready to upgrade my trusty Canon EOS 300D, and became a devout iPhone photo taking butt head. Over a few years I became somewhat disillusioned with iPhonography as my only picture taking outlet, and my passion for SLR photography practically disappeared. Convenience is one thing, and there is no doubt that I have managed to capture some remarkably unpredictable moments because I had my iPhone with me, but to utterly abandon my passion for DLSR photography was a foolish decision. There were a few financial considerations for me over the last few years, namely not being able to afford a decent replacement for the 300, which did further factor into my reliance on the ‘best camera is the one you have with you’, ie the iPhone, mentality.

A few months ago I decided enough is enough: I eased back into ‘proper’ photography by getting the excellent Fuji X10. Getting a compact camera was still an important factor for me, as I was somewhat now put-off by the idea of carrying a full size DSLR around. The Fuji X10 was a means to just refamilirase myself with all the manual settings that I so liked to play with, but had got rusty with whilst totally relying on my iPhone for ALL photographs over the last few years.

The passion quickly returned whilst using the Fuji X10, and now I’m ready to finally make the move back to full DLSR photography.

I have so far zeroed down on the Olympus OM-D EM-5 Micro Four Thirds as a clear favourite, but that brand change would mean foregoing all the Canon the glass I had collected over the years: not a problem given the age of some of my lenses.

This crazy ass comparison of the Olympus OM-D vs Leica Monocrhom (thanks to @imrogb for the heads up) has only reinforced my decision, and couldn’t be happier with my refocusing on DSLR photography. My 2nd camera will still be the excellent Fuji X10 with the 3rd back-up being the Samsung Galaxy S3. That set-up should just about now fulfil all my requirements.

» Source: SteveHuffPhoto

Read The $999 Olympus OM-D vs $7995 Leica Monochrom on imjustcreative - logo & brand identity design portfolio and blog.

Explaining Logo Design Budgets to Clients

Graham Smith — Thu, 08 Nov 2012 14:39:06 +0000

The question I’m most asked? “How much will it cost me for you to design me a logo?”, and that’s often bluntly asked in the first line of a one line only email.

Sometimes I do get people calling me up for a chat which ends up them asking me how much I charge for a logo design. Due to the way I work it’s rarely as simple as just giving someone an accurate fixed price, especially if I have little, or no, idea about what I am supposed to be designing a logo for.

The usual scenario that unrolls once I am asked that question, “How much do you charge for a logo design?”, is that I first ask them to take a look and consider filling in my online design brief form that enables the all important brief to be formed as well suggesting they browse my logo design price guide. Although these are guides, they do provide quite a good overall idea of how much it may cost to work with me, and may be the moment they realise I’m somewhat too expensive etc.

Oftentimes I do end up talking to a potential client on the phone whom expresses a clear motivation in wanting to hire the ‘right person’ for their logo design, as well as being aware of the possible costs involved, but they need some ‘help’ getting their head around the prices that they have seen on my price page.

I nearly always end up putting that question of “how much?” back to the client because I feel it’s important that a potential logo design budget is something the client needs to work out for themselves. The way I explain this is as follows.

Analogies

I worked up a few analogies that I feel explain the importance of charging the right amount for a logo design, whilst also explaining the motivation, justification and reasoning behind the ‘why’ as well as the importance of a client understanding exactly what they are supposedly spending all this money on.

We are accustomed to spending money, without thinking about it, on things, like: iPhone apps, coffee and cake, clothes, gadgets and we often do so without regard. Yet the the moment we need to buy something really expensive and important, something that is not as easily “blindly justified”: a need rather than a want, we have to sit down and take stock of a few things which usually means regretting all those app’s we have bought recently, any cool mid price gadgets £250-£500, and other non crucial 1st world desirable item that has mysteriously eaten into our savings at the expense of putting more cash into our pension.

I like to think that my analogies help to provide the client with a real world comparison that allows them to view the idea of a logo design budget as something that is important, valid and worthwhile.

An ‘expense’ that they could be ‘almost’ excited about, not viewing it as a burdening drain on their cashflow much like we might do with: car insurance, car repairs, household utility bills, house repairs and other unexpected yet expensive drains on ones finances.

How it Works

Once I am asked the question of how much a logo design will cost, and I have bounced it right back to them, I will then follow up with a few nuggets of wisdom. It’s all about providing the context, some much needed real world comparisons that makes the digestion of having to work out a budget a little easier to make, as well as justify.

I’ll typically start by explaining: “As with many things in life we often have to sit down and work out how much we want to spend, or can spend, or have to spend on something really important.”

Then I’ll hit them with my analogies.

Analogy One: You are saving up for a much need holiday, one that will definately break the bank, one that is needed due to your constant hard work over the years. You’ll have a pretty good idea about: how much is too much, and how much is not enough as you go through all your other expenses and outgoings.

This holiday is really important to you, so you make a determined effort to try and afford the best you can, whilst not totally breaking the bank. You’ll quickly have a figure in your head that may need some justification on your behalf, but ultimately you know that it will be worth the investment and drain on your bank balance.

That budget, although definitely steep, is still one you are ‘mostly’ happy and excited about spending given the positive effects it will have on you, or just worry about the financial fall-out when you get back. The holiday blues is no real mystery in most cases.

Analogy Two: Your car of 7 years, that has served you well, finally gets to a point where it’s no longer financially viable to fix all those MOT failures, even though it may still have years left in her could you indefinitely throw money at her.

So the time comes where you have to sit down and think about a new car budget. It’s going to be steep, but you’ll instinctively have a good idea about how far you can stretch yourself with this expensive, yet perfectly justifiable replacement.

Assuming you don’t go crazy stupid on some loan, or other form of credit, you’ll likely buy yourself a car that, whilst hurting your bank account, will provide you with many more years of happy motoring.

A car is typically expensive, yet it still creates that passion and excitement that can help numb that can financial sting.

Analogy Three: Your one bedroom studio loft has served you well over the years, but now you have gotten your girlfriend pregnant you’ll need to expand your living quarters considerably!

As with Analogy One & Two, once you have crunched all the numbers, added your joint salaries, minused the outgoing and baby orientated expenses, you’ll come to budget that will, hopefully, provide you with an adequately sized family house for 3+.

Clearly, buying a house, is no where near the same league as a holiday or buying a car, but the overall emotions are similar in that you are looking to spend the most you will ever spend, yet still be excited/nervous about doing so.

Investment vs Burdensome Cost

I chose these analogies because they demonstrate that not all things we choose, or need, to spend our money on will be easy decisions to make. We do so because we ultimately know that the longer term advantages are clear, and this provides the much needed sense of justification and rationalisation that can otherwise drown us in guilt, cause significant doubt, if we have not done an adequate job of analysing all the pro’s and con’s.

A logo and identity design, at least for many clients that I work with, could well be for some new business/product/service in the pipeline. This client has clearly had to make a number of important strategic decisions to even get this far, not to mention the personal and emotional cost that starting a new business can have on you.

They’ll likely be throwing every single ounce of personal energy and motivation, all their collective focus, energy, faith, eggs into one basket, into this ‘thing’, that is ultimately designed to earn themselves an income.

An income provides us with the opportunity to buy that much needed holiday, that new car or family home. A new logo and identity design is something that deserves to be regarded as an investment into the success of your future, rather than a drain on your wallet.

Yet, and very unfortunately, the logo and identity is often the last thing to be considered. This is not always a massive practical problem for a designer, but it invariably ends up being a financial problem for the client due to dwindling financial resources. Then it comes down to finding a logo designer who’s logo design prices meet with the clients expectations, and this is when the fun can start.

Sitting down and thinking about how important and valuable a new logo and/or brand identity will be to you is not so dissimilar to the analogies above, and in many cases deserves, maybe, more priority than: a 2nd car, or that 3rd holiday this year to Aspen.

I really do find that explaining that a logo design budget being viewed as being a worthwhile investment, rather than a burdensome cost, can to some clients, make the difference to how they approach the sticky issue of: how much to spend on a logo design.

As a designer, it’s not just about having to sell yourself, you also need to be able to sell the end result, the promise and excitement of a logo along with the cost involved to someone who will placing a heck of a lot of trust in you.

A car they can see, a holiday they can imagine, a house they can also see, but a logo design? They only have your portfolio which is of things past. Just something to keep in mind.

Read Explaining Logo Design Budgets to Clients on imjustcreative - logo & brand identity design portfolio and blog.

Logology 2: The Wonderland of Logo Design by Victionary

Graham Smith — Wed, 10 Oct 2012 12:56:30 +0000

Logology 2: another soon to be classic logo design book that had slipped me by, but one I shall not be without given the utter nightmare of trying to get hold of the ultra hard to find orginal Logology.

I ended up finding some obscure online shope somewhere in Antartica that had one copy of the first edition of Logology to hand, and if you are able to find a copy it is certainly worth paying a premium for just for the embossed leather cover itself.

Seems it came out in 2011 and already Amazon are not selling this direct which leads me to believe it will also soon become hard to come by, so certainly worth getting your copy now. There are a couple of sellers selling it for around £35 plus P&P.

Product Description: The look and functions of logos vary over time. First emerged as pictorial names to differenciate producers in the market, logos today speak a much sophisticate language that caters for the world. Whether they draw on symbolism or wordds or letterforms to channel values and promises, keeping the message precise and straightforward is still the key to talk. Following the success of Logology®, Logology®2 put together a picture of unique brand expressions that answer changes and are meant to grow with time.

Read Logology 2: The Wonderland of Logo Design by Victionary on imjustcreative - logo & brand identity design portfolio and blog.

Game Of Thrones Rebranded by Nike Designer Darrin Crescenzi

Graham Smith — Fri, 28 Sep 2012 13:41:47 +0000

Been meaning to post this for some time after seeing it in FastCoDesign.

A little hard for me to actually understand specifically what is going on here with these designs as I have never watched Game of Thrones. That aside, the creative work for each of these sigil’s utterly astounds me no end. I just keep ending up keep staring at the whole masterpiece: the offset poster with UV inks and foil stamping!

Read the piece in FastCoDesign as Darrin spills all, and also worth glimpsing the post on UnderConsideration.

» Source: http://darrincrescenzi.com/
» Via: FastCoDesign

Read Game Of Thrones Rebranded by Nike Designer Darrin Crescenzi on imjustcreative - logo & brand identity design portfolio and blog.

8 Page Logo Specification Book Template for Download

Graham Smith — Fri, 21 Sep 2012 14:30:34 +0000

8 Page Logo Specification Book Template for Download

Along with my other logo guidelines and specification templates available to you, I now have added this 8 page logo sheet and style guide as a downloadable template.

The ‘grape’ logo is a current project I am working on, and so these guidelines have been designed specifically for the client. It’s not fully complete as I have yet to add details on the stationery, further info on how the logo can be used etc, but these eight pages provide the main details.

This guideline template is a little different to my previous ones as it incorporates a page of iOS application icons which go hand-in-hand with the project, more info on the typefaces as well as providing a final artwork logo sheet.

I have also summarised the seven main pages of logo, typestyle, colour and icon guidelines into a One Page Summary as a convenient extra for the client.

Please Note

I have removed all instances of the ‘grape’ logo from the template, and replaced the icons with black placeholders. I realise it then looks a little naked, but just used the guidelines I had in place as positional to place your own logo, and then adapt those guides as needed.

It’s more about just being able to provide you with something to get you a head start in you own project. This should all still provide you with a sound base to adapt your own logo sheet and guide from. You can download the template from the following link.

All fonts have been converted to outlines and I have provided both .ai and PDF versions. If you require another format, then please drop me a line in the comments and I’ll see what I can do for you.

Hope you might find it useful.

Download 8 Page Logo Specification Book Template

Read 8 Page Logo Specification Book Template for Download on imjustcreative - logo & brand identity design portfolio and blog.

In Progress: Logo Sketches for Shark

Graham Smith — Thu, 13 Sep 2012 18:36:20 +0000

I don’t often share my sketches: I feel that within the sketches are possible other ideas for new projects, and it can sometimes seem a little trusting to bear your creative soul in such a way as to just asking to be ripped off. Guess I’m not feeling so cynical today. However: all images are Copyright of imjustcreative-Graham Smith 2012.

Currently working on a new logo project called Shark: a swimwear brand focusing on creating performance mens swim trunks for the aqua competitive.

Initially started out trying to shoehorn in a sharks tail as a form of serif on the S (first lot of doodles on first image), but soon realised that there was a possibilty to manipulate the entire S rather than just a portion.

The aim now is to try and stylise the S to have some form/shape that represents a shark, but without being too lifelike/realistic/literal, but also not so abstract as to have no idea what the hell it is.

I have been inspired by Gothic, BlackLetter and calligraphic style fonts as an initial direction for the logomark. The challenge right now is designing it so it doesn’t appear like a seahorse, or too much like a hammerhead shark or other undesirable manifestations of unrelated animals.

The general idea is to fashion the shape so that it looks like the shark is in a tight twist, all ready to fiercely swipe out its tail into your face whilst propelling itself forward.

There is one doodle I do like, which is in the sketch directly above and is next to the feint ‘h’. A little too realistic for this project, but liking the overall form.

Very early days, but I also think we are pretty close to nailing this. My goal is to create a form of this mark that would look utterly awesome as a upper arm tattoo.

Read In Progress: Logo Sketches for Shark on imjustcreative - logo & brand identity design portfolio and blog.

Experimental ID for American Airlines by Anna Koveses

Graham Smith — Fri, 07 Sep 2012 11:38:31 +0000

Seeing this reminds me I need to get my finger out and do something equally spectacular for my portfolio. As not real as this American Airlines might be, there is something undeniably easthetically comforting about this Experimental ID for American Airlines by Anna Koveses.

The colour palette, the typography, the presentation of the identity in context to customer touch-points, and the overall project presentation is bewilderingly excellent. Just loving that pair of spectacles; great touch!

Great great job by Anna.

» Source: http://www.behance.net
» Via: Quispsologies

Read Experimental ID for American Airlines by Anna Koveses on imjustcreative - logo & brand identity design portfolio and blog.