IDIOSUITE®

CocaCola Live

MTV and CocaCola teamed up to create a summer chart in which teens vote to choose the Summer Song.
In the early stage of the project I was involved as director for a 30" promo, using CocaCola's 2009 adv campaign elements.
Then I designed and directed the actual show package, that aimed to unify MTV and CocaCola brand values.
3D Artists: Filippo Preti and Giae Choi (Proxima Milano)

MTV Europe Music Awards

For the MTV EMA Berlin 2009 logo/mood pitch, my proposal was a KraftWerk inspired electro style with a twist of Bauhaus constructivism. It was rejected in the final selection.

MTV Into the Music

Three channel identity breaks for a daily show, playing lots of videoclips and different music genres.

MTV My Video

GFX Package for MTV Italy show MTV My Video

Borderline

I was asked from my friends over at Borderline to design a tee. My objective was representing the collusion between the Italian Republic and Cosa nostra during Giovanni Falcone's murder and the years following that event. As trials from 1992 went on, the relationship was eventually more clear. This may be the discover that led to Paolo Borsellino's death.

MDS Milano Design Studio

Working at Milano Design Studio, MTV South Europe creative hub, I cooperated in the creation of the corporate image. The identity of the studio was meant to be a tribute to the 1960/1970 italian graphic design, and I decided to bring back 45 degrees and stripes to design this stationery.

Melchior

Melchior is a modular web application which makes full websites' management fast and easy. I designed this logotype pursuing the idea of mixing a sans-serif, modern typeface with the royal, golden, timeless feel the name inspires. Accordingly to this tag-line the software versioning method uses Roman numerals instead of Western Arabic system.

MTV Mobile

In July 2008 MTV Italy launched MTV mobile, with the aim of allowing teens a mobile access to music, video and internet. The logo, like the MTV brand, was supposed to be readable even at very small sizes.

MTV Ultrasounds

GFX Package for MTV Italy show MTV Ultrasounds with Samsumg

MTV You Week

GFX Package for MTV Italy show MTV You Week.