Ideas

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WANT TO EXPAND YOUR MIND?

Ideas™ highlight emerging trends in today’s fast-moving world. They quickly tease out fresh insights on events likely to impact your brand, customers or business. EIDOS™ are our more substantive thought and content leadership pieces, they’re about forming new frameworks around topics, new solutions to persistent challenges, opening up fresh ideas that influence your brand and business direction.

Both Ideas and EIDOS will challenge conventional wisdom, spark discussion, and inspire you to new ideas or immediate brand activation. 

We welcome you into our shared conversation. 

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EIDOS: Why the 2016 Election is a Battle of the Brands
Date: May 2016
Category: Culture, Media

Political branding is nothing new. As far back as 1828, long before commercial organizations truly embraced branding and slogans, Andrew…

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Greenwashing Companies
Date: Apr 2016
Category: Business, Culture

On Earth Day, Apr. 22, many companies will be patting themselves on the back for their achievements and commitments around sustainability. But be warned: over-selling your green credentials can get you into trouble.

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EIDOS: Too Big to Brand
Date: Mar 2016
Category: Business

Big banks have a branding challenge. Nearly all look, act, and sound the same. And in a world experiencing breakneck…

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Branding Privacy
Date: Mar 2016
Category: Business

As companies profit from sharing data in previously unimaginable ways, brands need to establish trust with their customers over what can and should stay private.

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Managing Crises
Date: Feb 2016
Category: Culture, Media

The #oscarssowhite controversy and threatened boycott of the Academy Awards over lack of racial diversity is the latest reminder of the importance of building brand equity while the going is good.

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EIDOS: Navigating the Paradox of Non Profit Branding
Date: Dec 2015
Category: Business

Do efficient nonprofits and effective branding need to be at odds? With the right approach, these two seemingly opposing forces can work in tandem.

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Tracking Shoppers
Date: Nov 2015
Category: Business

With a slow start to the traditionally vigorous Holiday consumer spending season, several brands are distinguishing themselves by offering less, not more. Big Data helps it make retail sense.

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Branding the Future (Part II)
Date: Oct 2015
Category: Culture, Media

Brands got a gift from the product-placement gods this week as Doc and Marty McFly come alive again in 2015, bringing with them Pepsi, Nike, and Toyota’s vision of the future.

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EIDOS: What is a Chief Brand Officer?
Date: Oct 2015
Category: Business, Culture

Many of the most powerful brands in the Fortune 100 have a CBO — do you have one yet?

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