HomeStomper | Guerrilla Real Estate Marketing Tips http://www.homestomper.com Guerrilla real estate marketing tips for online success Thu, 04 Feb 2010 14:08:55 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Subscribe with My Yahoo!Subscribe with NewsGatorSubscribe with BloglinesSubscribe with NetvibesSubscribe with Google How The iPad Can Make You The Next Porn Industry Icon http://feedproxy.google.com/~r/homestomper/~3/Kv7wBNxWiIY/ http://www.homestomper.com/how-the-ipad-can-make-you-the-next-porn-industry-icon/#comments Thu, 04 Feb 2010 14:08:55 +0000 Mark Eckenrode http://www.homestomper.com/?p=3178 Larry Flynt, publisher of Hustler magazine, came out of left-field and took center-stage during the bank bailout brouhaha. He declared that the porn industry, like the banks, needed bailout money to keep operating. Brilliant move to leverage the national conversation about the bailouts and bring his business into the main conversation. Over the past week the largest [...]]]> Post image for How The iPad Can Make You The Next Porn Industry Icon


Larry Flynt, publisher of Hustler magazine, came out of left-field and took center-stage during the bank bailout brouhaha. He declared that the porn industry, like the banks, needed bailout money to keep operating.

Brilliant move to leverage the national conversation about the bailouts and bring his business into the main conversation.

Over the past week the largest conversation, at least in the tech world, has been about the Apple iPod. Heck, there’s a whole machine behind making this gizmo the main conversation. A smart guerrilla would make sure their business uses some of that noise to their own benefit…

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]]> http://www.homestomper.com/how-the-ipad-can-make-you-the-next-porn-industry-icon/feed/ 1 http://www.homestomper.com/how-the-ipad-can-make-you-the-next-porn-industry-icon/ Agents Helping Haiti on a 6 Hour Web-a-thon http://feedproxy.google.com/~r/homestomper/~3/rp5_ku2w7bU/ http://www.homestomper.com/agents-helping-haiti-on-a-6-hour-web-a-thon/#comments Wed, 03 Feb 2010 16:21:08 +0000 Mark Eckenrode http://www.homestomper.com/?p=3169 Last week something happened in real estate that hadn’t happened before… A whole bunch of generous and caring speakers, trainers, and other experts participated in a 6 hour web-a-thon to benefit earthquake victims in Haiti. No person involved in the call made a single cent, they simply volunteered their time and knowledge believing listeners would get [...]]]> Post image for Agents Helping Haiti on a 6 Hour Web-a-thon


Last week something happened in real estate that hadn’t happened before…

A whole bunch of generous and caring speakers, trainers, and other experts participated in a 6 hour web-a-thon to benefit earthquake victims in Haiti.

No person involved in the call made a single cent, they simply volunteered their time and knowledge believing listeners would get enormous value and make a donation to a charity.

Here’s just a sample of what was shred during the full 6 hours:

  • How write a $10,000 blog post
  • Risk v. Reward. Realtor Foreclosue Pitfalls
  • Distressed Agents: Settling Your Own Debt
  • 65 Million in Sales… How to list 500 homes a Year
  • 6 Figure Referral Business using Strategic Partners
  • Social Media. The Good, The Bad, The Ugly

Click here to grab the recordings of this event.

I think you’ll find some serious value in what’s shared, and i hope you join all the other agents helping Haiti.

ahh-donate

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]]> http://www.homestomper.com/agents-helping-haiti-on-a-6-hour-web-a-thon/feed/ 0 http://www.homestomper.com/agents-helping-haiti-on-a-6-hour-web-a-thon/ 11 Tactical Resolutions That Will Improve Your Life http://feedproxy.google.com/~r/homestomper/~3/Lj8ifldT7Gs/ http://www.homestomper.com/11-tactical-resolutions-that-will-improve-your-life/#comments Thu, 07 Jan 2010 18:29:19 +0000 Mark Eckenrode http://www.homestomper.com/?p=3157 Below is an email I recently sent to the fine folks who have joined HomeStomper’s email list. I put it together in a moment of inspiration and didn’t really consider posting it to the blog but it was incredibly well recieved… even by folks who were forwarded the email by caring StomperAgents. So, here it [...]]]> Post image for 11 Tactical Resolutions That Will Improve Your Life


Below is an email I recently sent to the fine folks who have joined HomeStomper’s email list. I put it together in a moment of inspiration and didn’t really consider posting it to the blog but it was incredibly well recieved… even by folks who were forwarded the email by caring StomperAgents. So, here it is… I hope you enjoy as much as everyone else has.

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]]> http://www.homestomper.com/11-tactical-resolutions-that-will-improve-your-life/feed/ 2 http://www.homestomper.com/11-tactical-resolutions-that-will-improve-your-life/ The F.A.B. Approach To Benefit Driven Marketing http://feedproxy.google.com/~r/homestomper/~3/4UA6wcKsuFA/ http://www.homestomper.com/the-f-a-b-approach-to-benefit-driven-marketing/#comments Wed, 23 Dec 2009 17:03:23 +0000 Mark Eckenrode http://www.homestomper.com/?p=3138 After speaking with a few folks after they’d watched yesterday’s marketing video we got to talking about how to really use benefit driven marketing to attract more people. I then sat down to record this video for you. In it I show you a monkey-stoopid simple method you can use to distill the ultimate benefit out [...]]]> Post image for The F.A.B. Approach To Benefit Driven Marketing


After speaking with a few folks after they’d watched yesterday’s marketing video we got to talking about how to really use benefit driven marketing to attract more people.

I then sat down to record this video for you. In it I show you a monkey-stoopid simple method you can use to distill the ultimate benefit out of every service/product(listing) feature.

Don’t write this off as “worthless” because it’s simple and free. You can’t beat it. Watch it below…

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]]> http://www.homestomper.com/the-f-a-b-approach-to-benefit-driven-marketing/feed/ 2 http://www.homestomper.com/the-f-a-b-approach-to-benefit-driven-marketing/ Do This Before Planning ANY Of Your Marketing (And Get Way Better Results) http://feedproxy.google.com/~r/homestomper/~3/txRhXxZ0ypY/ http://www.homestomper.com/do-this-before-planning-any-of-your-marketing-and-get-way-better-results/#comments Tue, 22 Dec 2009 16:04:04 +0000 Mark Eckenrode http://www.homestomper.com/?p=3112 Sometimes video does a better job than an email which is why I recently recorded this video after a session with one of my coaching clients. The thing is, it turned out pretty damn good so I thought I’d share it with you here on the blog. In this video I walk you through a very [...]]]> Post image for Do This Before Planning ANY Of Your Marketing (And Get Way Better Results)


Sometimes video does a better job than an email which is why I recently recorded this video after a session with one of my coaching clients. The thing is, it turned out pretty damn good so I thought I’d share it with you here on the blog.

In this video I walk you through a very powerful marketing process that I follow every time I work on a new marketing campaign. Be sure to grab the PDF download, too…

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]]> http://www.homestomper.com/do-this-before-planning-any-of-your-marketing-and-get-way-better-results/feed/ 3 http://www.homestomper.com/do-this-before-planning-any-of-your-marketing-and-get-way-better-results/ What Starbucks Can Teach You About Recruiting And Empowering Your Evangelists http://feedproxy.google.com/~r/homestomper/~3/7CI3iVdUfkg/ http://www.homestomper.com/what-starbucks-can-teach-you-about-recruiting-and-empowering-your-evangelists/#comments Fri, 18 Dec 2009 22:39:13 +0000 Mark Eckenrode http://www.homestomper.com/?p=3101 Showing us they’re good for more than a vanilla latte Starbucks has provided a pretty savvy guerrilla marketing case study that activated their evangelists. Even tastier is that it’s a social media approach you can duplicate for your real estate business. Share this on FacebookTweet This!Stumble upon something good? Share it on StumbleUponShare this on del.icio.us Related [...]]]> Post image for What Starbucks Can Teach You About Recruiting And Empowering Your Evangelists


Showing us they’re good for more than a vanilla latte Starbucks has provided a pretty savvy guerrilla marketing case study that activated their evangelists. Even tastier is that it’s a social media approach you can duplicate for your real estate business.

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]]> http://www.homestomper.com/what-starbucks-can-teach-you-about-recruiting-and-empowering-your-evangelists/feed/ 8 http://www.homestomper.com/what-starbucks-can-teach-you-about-recruiting-and-empowering-your-evangelists/ Offline Traffic Tips For Your Real Estate Blog, Part 7 http://feedproxy.google.com/~r/homestomper/~3/n-tdy_hDGxU/ http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-7/#comments Mon, 30 Nov 2009 04:31:20 +0000 Mark Eckenrode http://www.homestomper.com/?p=3058 Most Realtors who advertise their blogs typically use Google AdWords or Facebook ads. However, as well as you may do on these channels you can get better results through a much different venue. Share this on FacebookTweet This!Stumble upon something good? Share it on StumbleUponShare this on del.icio.us Related posts Offline Traffic Tips For Your Real Estate Blog, [...]]]> Post image for Offline Traffic Tips For Your Real Estate Blog, Part 7


Most Realtors who advertise their blogs typically use Google AdWords or Facebook ads. However, as well as you may do on these channels you can get better results through a much different venue.

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]]> http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-7/feed/ 0 http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-7/ Offline Traffic Tips For Your Real Estate Blog, Part 6 http://feedproxy.google.com/~r/homestomper/~3/aJFfn_N3R8Q/ http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-6/#comments Fri, 20 Nov 2009 04:17:49 +0000 Mark Eckenrode http://www.homestomper.com/?p=3052 It’s probably a good thing that the number one fear people have is of public speaking. Considering that it’s a killer tactic for building recognition, credibility, rapport, leads and, of course, traffic you should be happy that not many Realtors seize upon this. Here are a few ways to really make this work for you… Share [...]]]> Post image for Offline Traffic Tips For Your Real Estate Blog, Part 6


It’s probably a good thing that the number one fear people have is of public speaking. Considering that it’s a killer tactic for building recognition, credibility, rapport, leads and, of course, traffic you should be happy that not many Realtors seize upon this.

Here are a few ways to really make this work for you…

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]]> http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-6/feed/ 0 http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-6/ Offline Traffic Tips For Your Real Estate Blog, Part 5 http://feedproxy.google.com/~r/homestomper/~3/4HdJu0N1hCA/ http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-5/#comments Fri, 13 Nov 2009 04:09:07 +0000 Mark Eckenrode http://www.homestomper.com/?p=3047 While reports of the demise of traditional newspapers are all over the place, the same can’t be said for many niche publications that are clearly growing. Good for you because you can use these niche channels to grow the readership of your own blog. Share this on FacebookTweet This!Stumble upon something good? Share it on StumbleUponShare [...]]]> Post image for Offline Traffic Tips For Your Real Estate Blog, Part 5


While reports of the demise of traditional newspapers are all over the place, the same can’t be said for many niche publications that are clearly growing. Good for you because you can use these niche channels to grow the readership of your own blog.

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]]> http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-5/feed/ 0 http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-5/ Offline Traffic Tips For Your Real Estate Blog, Part 4 http://feedproxy.google.com/~r/homestomper/~3/m8eBtVtNq-U/ http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-4/#comments Fri, 06 Nov 2009 04:02:18 +0000 Mark Eckenrode http://www.homestomper.com/?p=3041 Realtors are no strangers to postcards. In fact, they’re so much a staple offline marketing method I think every Realtor is issued a quota when they receive their license. Unfortunately, no points are awarded for crappy cards. No A for effort, either, because crappy cards can hurt your brand. You know the kind of postcard I’m [...]]]> Post image for Offline Traffic Tips For Your Real Estate Blog, Part 4


Realtors are no strangers to postcards. In fact, they’re so much a staple offline marketing method I think every Realtor is issued a quota when they receive their license.

Unfortunately, no points are awarded for crappy cards. No A for effort, either, because crappy cards can hurt your brand.

You know the kind of postcard I’m speaking of… (dare ye look?!)

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