It’s probably a good thing that the number one fear people have is of public speaking. Considering that it’s a killer tactic for building recognition, credibility, rapport, leads and, of course, traffic you should be happy that not many Realtors seize upon this.
Here are a few ways to really make this work for you…
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While reports of the demise of traditional newspapers are all over the place, the same can’t be said for many niche publications that are clearly growing. Good for you because you can use these niche channels to grow the readership of your own blog.
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Realtors are no strangers to postcards. In fact, they’re so much a staple offline marketing method I think every Realtor is issued a quota when they receive their license.
Unfortunately, no points are awarded for crappy cards. No A for effort, either, because crappy cards can hurt your brand.
You know the kind of postcard I’m speaking of… (dare ye look?!)
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It’s not tough to believe: the United States is one of the most associated countries in the world. There’s a club for just about every one and every thing. Look hard enough and you’ll probably find one for left handed albino bowlers.
Ever considered how to use these (the clubs, not the albino bowlers) to boost your blog traffic?
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]]>When it comes to building your brand, you’ve got to do it right. After all, nothing is as debilitating as enthusiastically building a brand only to discover it attracts all the wrong people or, worse yet, is so confusing and meaningless you’d have been better off if you had done nothing at all. Check out this [...]]]>
When it comes to building your brand, you’ve got to do it right. After all, nothing is as debilitating as enthusiastically building a brand only to discover it attracts all the wrong people or, worse yet, is so confusing and meaningless you’d have been better off if you had done nothing at all.
Check out this video guide and accompanying download for a walkthrough on the steps and pieces for building a compelling brand.
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It was a funky shirt but I wore it as a test. Across the front it read “The Top 10 Traits of a StomperAgent” and in smaller text beneath “Text stomp to 4640 to find out”.
A quirky shirt, for sure, but I was curious to see if folks would text. And folks did. What they received in return was an automated text reply that directed them to a post on my blog.
Now, this post isn’t so muich about using t-shirts to promote your real estate blog (but you can). It’s actually about harnessing a larger offline method for attracting offline traffic… the shirt was just a minor player.
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]]>Words are a powerful force and as a Realtor you know better than most how the right ones can win you your next client. Now, just as importantly, if not more so, is the style in which your words are delivered. Specific and professional, relaxed and chummy, sharp or cordial. A great agent knows how to [...]]]>
Words are a powerful force and as a Realtor you know better than most how the right ones can win you your next client. Now, just as importantly, if not more so, is the style in which your words are delivered. Specific and professional, relaxed and chummy, sharp or cordial.
A great agent knows how to flow between different styles as needed when face to face. Whether as a blog post, an email, or your next PDF giveaway the style of your words impacts your results just as much as your in-person encounters.
Generate rapport or inspire confidence, which does your writing do?
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When folks think of website traffic they tend to keep their mind focused on various online methods of driving visitors. What about driving traffic to your blog from offline sources?
This post marks the first in a series on driving offline traffic to your real estate website.
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]]>You blog for business. When you hit the publish button you hope that, should everything go your way, the post hammers home new links, traffic, leads, clients – the stuff your online business is made of. Now, we all know that things don’t always go our way. While some posts may be winners in ways we [...]]]>
You blog for business. When you hit the publish button you hope that, should everything go your way, the post hammers home new links, traffic, leads, clients – the stuff your online business is made of.
Now, we all know that things don’t always go our way. While some posts may be winners in ways we didn’t expect, not every post steps up as a slugger. However, that doesn’t mean your underperforming posts have to continually weaken your blog and cost you the links, traffic, leads and clients you could be getting.
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No doubt it’s a great feeling to send an email to your subscribers with a link to your home buyer’s workshop or other real estate event and you get a bunch of clicks. However, it’s another feeling entirely when all those clicks amount to only a couple of registrations.
It sucks but I know it happens. That’s where this lil’ tactic comes into play… so you can engage those curious clickers and convert them into action takers.