Totally free. No forms to fill out, no opt-in required, just click the link to download now. However…

We need to make a few agreements before you grab this bad boy:

1. To get the most out of the ebook you need to print it out. Brainy scientists say you’ll process the information better that way. You want better results, right? Print this out.
2. To get the most out of your email marketing you have to use the information you learn in this ebook. This is killer stuff that can make you more money… use this ebook.
3. To get the most out of the industry you should give this ebook to at least three people. Friends, fellow agents, and professionals. By giving this ebook to someone you’ll help our industry and generate good karma. Information loves to be shared. Give this ebook away.

If you’re cool with ALL of the above, then go ahead and make with the clicky below and grab your free copy of Guerrilla Essentials to Email Marketing.

Click to Download

Like extra karma? Then like this post or use one of the links below to share this page with others.

“what the… ?” is pretty much the response people have when they take a look at my feet. no, i don’t have Hobbit toes or anything freaky like that but…

i’ve gotten into barefoot running which, as you might have guessed, involves running without shoes.

you may be wondering what this has to do with email marketing but read on and everything will be revealed…

now, take that image and apply it to Phoenix where summer can hit 120 degrees. that’s why i wear these funny looking foot things that are basically nothing more than a strip of soft rubber to protect the bottom of my feet.

@jbinfrisco snapped this photo of me wearing them while i was talking about email marketing…

so, while my feet do create commotion it’s reassuring that folks quickly switch gears from buzzing about my feet to how much they gain from my talks on email marketing.

some of the buzz from twitter…

my favorite comment from the crowd -> “that tattooed guy really knows his stuff.”

now, i can tell you that you don’t have to wear crazy foot things or sport any ink to really kick some tail with your own email marketing.

luckily, someone captured video from the above presentation and gave it to me. i thought i’d go ahead and share it with you. it’s only the first 16 minutes of an hour long talk but a whole crowd of folks think it’s worth watching.

click the video below…

Larry Flynt, publisher of Hustler magazine, came out of left-field and took center-stage during the bank bailout brouhaha. He declared that the porn industry, like the banks, needed bailout money to keep operating.

Brilliant move to leverage the national conversation about the bailouts and bring his business into the main conversation.

Over the past week the largest conversation, at least in the tech world, has been about the Apple iPod. Heck, there’s a whole machine behind making this gizmo the main conversation. A smart guerrilla would make sure their business uses some of that noise to their own benefit…

Start with a blog post.

If you target expectant parents, “What the iPad taught us about naming your baby.”

If your audience is travelers, “10 ways the iPad will change the way you travel.”

If you’re in real estate, “What the iPad means for tomorrow’s new homes.”

Your audience is already having this conversation. Here’s how you and your product/service become a part of it.

Last week something happened in real estate that hadn’t happened before…

A whole bunch of generous and caring speakers, trainers, and other experts participated in a 6 hour web-a-thon to benefit earthquake victims in Haiti.

No person involved in the call made a single cent, they simply volunteered their time and knowledge believing listeners would get enormous value and make a donation to a charity.

Here’s just a sample of what was shred during the full 6 hours:

• How write a $10,000 blog post
• Risk v. Reward. Realtor Foreclosue Pitfalls
• Distressed Agents: Settling Your Own Debt
• 65 Million in Sales… How to list 500 homes a Year
• 6 Figure Referral Business using Strategic Partners
• Social Media. The Good, The Bad, The Ugly

Click here to grab the recordings of this event.

I think you’ll find some serious value in what’s shared, and i hope you join all the other agents helping Haiti.

Below is an email I recently sent to the fine folks who have joined HomeStomper’s email list. I put it together in a moment of inspiration and didn’t really consider posting it to the blog but it was incredibly well recieved… even by folks who were forwarded the email by caring StomperAgents. So, here it is… I hope you enjoy as much as everyone else has.

today is a different kind of email because a lot of folks
are curious about my recent experiences.

see, i recently returned from two months of backpacking by
myself across Thailand where i saw and learned more than i
ever could have hoped for or imagined possible – a lot of
which apply to you and any new year’s resolutions you might
be making.

yeah, now’s that time when you make resolutions as a way to
set your intent for a more positive, fulfilling year. one of
growth and accomplishment. however, many new year’s
resolutions rarely make it past the first few weeks mostly
because they’re vague or involve tactical steps towards a
clearly defined goal.

so today, i’m going to suggest you make some tactical
resolutions.

each of these tactical resolutions is designed to give you a
long-term benefit (some even for a lifetime) with a minimum
amount of time and effort… and they’re either free or very
inexpensive.

more than likely many of these items have been on your
“meaning to do” list. so…

in the interest of betterment of your future, the enjoyment
of your life, and a clear start for the new year…

11 THINGS THAT WILL IMPROVE YOUR LIFE

1. register your full name as a web domain if you haven’t
yet. i’m sure most of you have but if you have an odd or
difficult to spell name (like Eckenrode) then you should
also grab a domain that’s easier for folks to email you.

for example, folks won’t exactly have an easy time
remembering how to email “jane@janelewczyk.com” so a
“jane@replytojane.com” or “jane@contactjane.com” makes more
sense when someone asks for your email. it’s easy and came
in handy when meeting folks on the trails.

2. check available cell phone plans to see if there’s one
that better meets your needs and usage. you can save
yourself a considerable chunk of change every month.

3. gain a source of new info. it’s amazing how much we view
the world through our own fishbowl with our own rose colored
goggles… and we’re content to stay there. so, subscribe to
a newspaper or magazine and get a regular dose of
information on a new topic – preferrably one you know
nothing about but have always been interested in. yeah, you
could also find a website for the info but having a physical
copy is more rewarding and you can take it with you.

4. go to new places. break out from the normal routine and
venture to a new location. you never know what opportunities
await you. you don’t necessarily need to go across the
globe, a new coffee shop across town will keep you from the
same-old same-old treadmill.

5. back it up. i never really took the time to do this but
before i went overseas i backed everything up onto an
external drive… two weeks into the trip my netbook’s
harddrive crashed. good thing i had that backup. you can get
an external backup drive super cheap nowadays. you’ll be
glad you did because it’s simply a matter of “when” not
“if”.

6. photocopy it. things such as your credit cards, passport,
social security card, birth certificate, and other important
documents. if you have a journal, photocopy that, too, and
place these in a safe, external (not at your house)
location. i scanned most of mine, printed them out, and
placed the digital copies on a thumb drive – 2 backups!

7. branding review. take a look at your business cards,
website, and other marketing collateral to see if the
information on them is correct and if the branding
represents your current business. yes, even your clothes.
oftentimes, as a business grows, the brand evolves but the
marketing collateral never does… make sure what you’re
putting out there is representative of your business.

8. debrief or journal. i keep myself a regular journal and,
along with my thoughts, i debrief after an event, meeting,
martial arts workout, etc. it’s a great way to internalize
the event, examine what went well, what you gained from the
experience, and how you plan to grow from it. do this after
your presentations, a day on the phones, or even a night
out. you’ll be one smooth operator in no time.

9. get physical. make an appointment to get a physical
checkup. nip any potential problems before they hinder the
year. but, also, make a point to be more active by doing
something as simple as regular walks or joining a hiking
club or martial arts school. physical activity recharges the
psyche and spirit.

10. get involved. the one thing that had the most impact on
me during my travels was getting involved with the
villagers. despite the language barrier and cultural
backgrounds we worked together. i can easily say they taught
this foreigner what it means to live in and care for a
community. life is enriched by the connections we make with
others and how we give of ourselves so make time to reach
out to others.

11. get an expert. before venturing into new and unfamiliar
territory it’s best to talk to someone who’s an area expert.
you want to avoid any hidden surprises or stumbles… and
there will be at least one on the trail, that’s for sure. on
one occassion i even had the foresight to grab a guide and
i’m alive because of it. so, do your due diligence, and
speak with an expert.

now, here’s the part where i’m supposed to pitch you on
marketing coaching… if you’ve read this far you already
know i’m not one to steer you wrong. so, i’ll skip the pitch
and simply point you to HomeStomper’s coaching page:

http://www .homestomper.com/services

okay, get stompin.

If you’d like to be a part of HomeStomper and get my emails, sign up at the top of the page or click here

After speaking with a few folks after they’d watched yesterday’s marketing video we got to talking about how to really use benefit driven marketing to attract more people.

I then sat down to record this video for you. In it I show you a monkey-stoopid simple method you can use to distill the ultimate benefit out of every service/product(listing) feature.

Don’t write this off as “worthless” because it’s simple and free. You can’t beat it. Watch it below…

Sometimes video does a better job than an email which is why I recently recorded this video after a session with one of my coaching clients. The thing is, it turned out pretty damn good so I thought I’d share it with you here on the blog.

In this video I walk you through a very powerful marketing process that I follow every time I work on a new marketing campaign. Be sure to grab the PDF download, too…

As a guerrilla agent you undoubtedly want maximum marketing results for your business (half-assed marketing brings half-assed results, no thank you). Follow this process and your marketing will better connect with your target audience and your results will be exponentially better than they would otherwise.

This is a process I take my HomeStomper coaching clients through. Now, here’s your very own quick video walk-through of it…

Showing us they’re good for more than a vanilla latte Starbucks has provided a pretty savvy guerrilla marketing case study that activated their evangelists. Even tastier is that it’s a social media approach you can duplicate for your real estate business.

Starbucks is doing a few savvy things in their marketing here that recruits evangelsist front and center. Snagged from Flickr’s pages…

1. They’ve idententified a niche community that are passionate about their interest (photo enthusiasts).
2. Reaching out to these folks is also easy thanks to social networks (they hang out on Flickr).
3. Starbucks then set about identifying who their evangelists were inside this niche community (created a Starbucks group) – again, social network sites make this easy to do.
4. The evangelists are then encouraged to promote Starbucks to their own personal networks (publish photos of themselves in Starbucks).

It has all the makings of a good guerrilla marketing campaign. It reminds me of Pampers’s Potty Dance campaign that also took off like wildfire. These two campaigns share two very important elements…

1. Make it monkey-stoopid simple for your fans to speak up and show that they’re fans.
2. The manner in which the fans speak up causes a viral ripple where the fans tell their personal networks how much they like you.

In the real estate space Ines Hegedus-Garcia does this very well with her Miamism Flickr group. So does Nick Bastian with his Phoenix Light Rail group.

How can you be doing this in your market?

Most Realtors who advertise their blogs typically use Google AdWords or Facebook ads. However, as well as you may do on these channels you can get better results through a much different venue.

Blog promotion can be classified business

Not many Realtors think of an offline ad to promote their blogs. Kind of an odd place to draw from, right? What would you say in your classified?

Visit my blog for fun, exciting and informative posts about real estate. Now with 100% more fun. http://www.FunRealEstateBlog.com

Yeah, I don’t think that’d go over well, either.

A reason to act

More effectively, don’t promote your blog, promote something that folks can get access to from your blog. An incentive, for example, such as a PDF, video, spreadsheet or even a series of posts like we initially discussed earlier in this series here.

As with any form of marketing, you want to be able to track the response rate so use a unique URL in the ad.

Check out this classified ad written by legendary ad man Gary Halbert. There are a couple of important things to note about it:

• It uses a headline to grab attention
• It’s not real wordy, just a few bullet points
• It offers something for free
• It doesn’t push or promote a sale
• There’s only one course of action – call (in our case, visit http://www.SomeEasyURL.com)

Ultimately, though, the idea with your ad is to give folks a compelling reason to visit your blog. Placed in a prime spot in a local newspaper, newsletter, or association publication you can draw readers to your blog and get some leads while you’re at it.

Have you used ads to drive traffic to your website?

It’s probably a good thing that the number one fear people have is of public speaking. Considering that it’s a killer tactic for building recognition, credibility, rapport, leads and, of course, traffic you should be happy that not many Realtors seize upon this.

Here are a few ways to really make this work for you…

The expert in the room

The cool thing about speaking is that it really sets you up as the expert. There you are in front of a group of people, all who came to listen to what you have to say. There’s some social proof involved, too, as they look around and see other folks who are viewing you as an expert. So, as far as building expert status goes, speaking is a winner.

What to say

More than just speaking, what’s more important is that you actually teach something. We all want to walk away with something of value if we’re going to sit and listen for a spell.

• Help folks understand that which they find mysterious or confusing
• Demonstrate how to solve a common problem
• Showcase things (process, trends, etc) they didn’t previously know

With that said, make sure you provide some sort of materials for your attendees to take. Obviously, make sure your web address is on them.

Where to go

No doubt your local library puts on workshops led by outside speakers. There are more than a couple associations, clubs, and groups in your area that get together. They’re looking for folks to come in and speak, too.

Heck, I know of a couple mortgage folks that teach a course at local colleges. How’s that look for credibility?

A very guerrilla approach

Now, here’s a slightly different approach that I know works…

Approach a local business such as a coffee or sandwich shop. Work it out with them (make sure they let you put up a flyer or other promo piece) to come in one afternoon a week or month and offer real estate advice in a one-on-one scenario. Each person gets with you for 5 minutes to discuss their real estate questions.

The coffee shop wins since all those folks will be in store waiting for their turn to speak with you. You win a long list of leads and potential clients.

Even more strategic is to adopt this approach near a large company office, say Intel. A good way to “infiltrate” a company who’s HR department might otherwise not work with you.

Can we speak about this?

You, expert, credible, in front of a willing audience ready to hop over to your blog for further info. So, you ready to do some speaking?