HomeStomper | Guerrilla Real Estate Marketing Tips http://www.homestomper.com Guerrilla real estate marketing tips for online success Fri, 06 Nov 2009 04:02:18 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Subscribe with My Yahoo!Subscribe with NewsGatorSubscribe with BloglinesSubscribe with NetvibesSubscribe with Google Offline Traffic Tips For Your Real Estate Blog, Part 4 http://feedproxy.google.com/~r/homestomper/~3/m8eBtVtNq-U/ http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-4/#comments Fri, 06 Nov 2009 04:02:18 +0000 Mark Eckenrode http://www.homestomper.com/?p=3041 Realtors are no strangers to postcards. In fact, they’re so much a staple offline marketing method I think every Realtor is issued a quota when they receive their license. Unfortunately, no points are awarded for crappy cards. No A for effort, either, because crappy cards can hurt your brand. You know the kind of postcard I’m [...]]]> Post image for Offline Traffic Tips For Your Real Estate Blog, Part 4


Realtors are no strangers to postcards. In fact, they’re so much a staple offline marketing method I think every Realtor is issued a quota when they receive their license.

Unfortunately, no points are awarded for crappy cards. No A for effort, either, because crappy cards can hurt your brand.

You know the kind of postcard I’m speaking of… (dare ye look?!)

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]]> http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-4/feed/ 1 http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-4/ Offline Traffic Tips For Your Real Estate Blog, Part 3 http://feedproxy.google.com/~r/homestomper/~3/L54dndX8AR0/ http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-3/#comments Wed, 28 Oct 2009 04:01:14 +0000 Mark Eckenrode http://www.homestomper.com/?p=3036 It’s not tough to believe: the United States is one of the most associated countries in the world. There’s a club for just about every one and every thing. Look hard enough and you’ll probably find one for left handed albino bowlers. Ever considered how to use these (the clubs, not the albino bowlers) to boost [...]]]> Post image for Offline Traffic Tips For Your Real Estate Blog, Part 3


It’s not tough to believe: the United States is one of the most associated countries in the world. There’s a club for just about every one and every thing. Look hard enough and you’ll probably find one for left handed albino bowlers.

Ever considered how to use these (the clubs, not the albino bowlers) to boost your blog traffic?

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]]> http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-3/feed/ 0 http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-3/ The Guerrilla Guide to Building a Compelling Real Estate Brand http://feedproxy.google.com/~r/homestomper/~3/Hj7yhzV8ESY/ http://www.homestomper.com/the-guerrilla-guide-to-building-a-compelling-real-estate-brand/#comments Tue, 27 Oct 2009 07:11:23 +0000 Mark Eckenrode http://www.homestomper.com/?p=3013
When it comes to building your brand, you’ve got to do it right. After all, nothing is as debilitating as enthusiastically building a brand only to discover it attracts all the wrong people or, worse yet, is so confusing and meaningless you’d have been better off if you had done nothing at all. Check out this [...]]]> Post image for The Guerrilla Guide to Building a Compelling Real Estate Brand


When it comes to building your brand, you’ve got to do it right. After all, nothing is as debilitating as enthusiastically building a brand only to discover it attracts all the wrong people or, worse yet, is so confusing and meaningless you’d have been better off if you had done nothing at all.

Check out this video guide and accompanying download for a walkthrough on the steps and pieces for building a compelling brand.

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]]> http://www.homestomper.com/the-guerrilla-guide-to-building-a-compelling-real-estate-brand/feed/ 0 http://www.homestomper.com/the-guerrilla-guide-to-building-a-compelling-real-estate-brand/ Offline Traffic Tips For Your Real Estate Blog, Part 2 http://feedproxy.google.com/~r/homestomper/~3/SVOcVf0hm_A/ http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-2/#comments Wed, 21 Oct 2009 03:53:25 +0000 Mark Eckenrode http://www.homestomper.com/?p=3031 It was a funky shirt but I wore it as a test. Across the front it read “The Top 10 Traits of a StomperAgent” and in smaller text beneath “Text stomp to 4640 to find out”. A quirky shirt, for sure, but I was curious to see if folks would text. And folks did. What [...]]]> Post image for Offline Traffic Tips For Your Real Estate Blog, Part 2


It was a funky shirt but I wore it as a test. Across the front it read “The Top 10 Traits of a StomperAgent” and in smaller text beneath “Text stomp to 4640 to find out”.

A quirky shirt, for sure, but I was curious to see if folks would text. And folks did. What they received in return was an automated text reply that directed them to a post on my blog.

Now, this post isn’t so muich about using t-shirts to promote your real estate blog (but you can). It’s actually about harnessing a larger offline method for attracting offline traffic… the shirt was just a minor player.

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]]> http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-2/feed/ 3 http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-2/ Blogging for Confidence and Rapport. How To Do It And Know The Difference http://feedproxy.google.com/~r/homestomper/~3/rry4zDMIbQA/ http://www.homestomper.com/blogging-for-confidence-and-rapport-how-to-do-it-and-know-the-difference/#comments Mon, 19 Oct 2009 02:52:17 +0000 Mark Eckenrode http://www.homestomper.com/?p=2980
Words are a powerful force and as a Realtor you know better than most how the right ones can win you your next client. Now, just as importantly, if not more so, is the style in which your words are delivered. Specific and professional, relaxed and chummy, sharp or cordial. A great agent knows how to [...]]]> Post image for Blogging for Confidence and Rapport. How To Do It And Know The Difference


Words are a powerful force and as a Realtor you know better than most how the right ones can win you your next client. Now, just as importantly, if not more so, is the style in which your words are delivered. Specific and professional, relaxed and chummy, sharp or cordial.

A great agent knows how to flow between different styles as needed when face to face. Whether as a blog post, an email, or your next PDF giveaway the style of your words impacts your results just as much as your in-person encounters.

Generate rapport or inspire confidence, which does your writing do?

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]]> http://www.homestomper.com/blogging-for-confidence-and-rapport-how-to-do-it-and-know-the-difference/feed/ 0 http://www.homestomper.com/blogging-for-confidence-and-rapport-how-to-do-it-and-know-the-difference/ Offline Traffic Tips For Your Real Estate Blog, Part 1 http://feedproxy.google.com/~r/homestomper/~3/oxmNz3yrXeM/ http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-1/#comments Wed, 14 Oct 2009 03:34:19 +0000 Mark Eckenrode http://www.homestomper.com/?p=3021 When folks think of website traffic they tend to keep their mind focused on various online methods of driving visitors. What about driving traffic to your blog from offline sources? This post marks the first in a series on driving offline traffic to your real estate website. Share this on FacebookTweet This!Stumble upon something good? Share it [...]]]> Post image for Offline Traffic Tips For Your Real Estate Blog, Part 1


When folks think of website traffic they tend to keep their mind focused on various online methods of driving visitors. What about driving traffic to your blog from offline sources?

This post marks the first in a series on driving offline traffic to your real estate website.

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]]> http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-1/feed/ 3 http://www.homestomper.com/offline-traffic-tips-for-your-real-estate-blog-part-1/ 3 Ways To Performance Enhance Every Blog Post http://feedproxy.google.com/~r/homestomper/~3/mEkK_ru_Qgs/ http://www.homestomper.com/3-ways-to-performance-enhance-every-blog-post/#comments Thu, 08 Oct 2009 04:37:41 +0000 Mark Eckenrode http://www.homestomper.com/?p=2972
You blog for business. When you hit the publish button you hope that, should everything go your way, the post hammers home new links, traffic, leads, clients – the stuff your online business is made of. Now, we all know that things don’t always go our way. While some posts may be winners in ways we [...]]]> Post image for 3 Ways To Performance Enhance Every Blog Post


You blog for business. When you hit the publish button you hope that, should everything go your way, the post hammers home new links, traffic, leads, clients – the stuff your online business is made of.

Now, we all know that things don’t always go our way. While some posts may be winners in ways we didn’t expect, not every post steps up as a slugger. However, that doesn’t mean your underperforming posts have to continually weaken your blog and cost you the links, traffic, leads and clients you could be getting.

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]]> http://www.homestomper.com/3-ways-to-performance-enhance-every-blog-post/feed/ 0 http://www.homestomper.com/3-ways-to-performance-enhance-every-blog-post/ How To Use Email To Recover From A Call-To-Action Failure http://feedproxy.google.com/~r/homestomper/~3/5o2ZOiMYa5w/ http://www.homestomper.com/how-to-use-email-to-recover-from-a-call-to-action-failure/#comments Tue, 06 Oct 2009 04:26:12 +0000 Mark Eckenrode http://www.homestomper.com/?p=2966 No doubt it’s a great feeling to send an email to your subscribers with a link to your home buyer’s workshop or other real estate event and you get a bunch of clicks. However, it’s another feeling entirely when all those clicks amount to only a couple of registrations. It sucks but I know it happens. [...]]]> Post image for How To Use Email To Recover From A Call-To-Action Failure


No doubt it’s a great feeling to send an email to your subscribers with a link to your home buyer’s workshop or other real estate event and you get a bunch of clicks. However, it’s another feeling entirely when all those clicks amount to only a couple of registrations.

It sucks but I know it happens. That’s where this lil’ tactic comes into play… so you can engage those curious clickers and convert them into action takers.

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]]> http://www.homestomper.com/how-to-use-email-to-recover-from-a-call-to-action-failure/feed/ 2 http://www.homestomper.com/how-to-use-email-to-recover-from-a-call-to-action-failure/ How To Increase Your Real Estate Lead Gen Through The Wisdom Of Crowds http://feedproxy.google.com/~r/homestomper/~3/PjkMqCgeKwo/ http://www.homestomper.com/increase-your-real-estate-lead-gen-through-the-wisdom-of-crowds/#comments Sat, 03 Oct 2009 01:28:48 +0000 Mark Eckenrode http://www.homestomper.com/?p=2958 Crowdsourcing has become a popular term and chances are you do it quite a bit on Twitter. You send out a question or request trusting that someone out in the crowd has an answer, advice, or guidance. You see this social dynamic on TV game shows, too. The contestant, stumped for the answer, turns to the [...]]]> Post image for How To Increase Your Real Estate Lead Gen Through The Wisdom Of Crowds


Crowdsourcing has become a popular term and chances are you do it quite a bit on Twitter. You send out a question or request trusting that someone out in the crowd has an answer, advice, or guidance.

You see this social dynamic on TV game shows, too. The contestant, stumped for the answer, turns to the cheering audience in the hopes they can guide him in making a good decision.

Let’s look at how you can use this same social dynamic to boost your lead gen efforts on your MLS search or other lead capture page.

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]]> http://www.homestomper.com/increase-your-real-estate-lead-gen-through-the-wisdom-of-crowds/feed/ 0 http://www.homestomper.com/increase-your-real-estate-lead-gen-through-the-wisdom-of-crowds/ How To Wake Up Your Sleeping Subscribers http://feedproxy.google.com/~r/homestomper/~3/x0d8YjWC4Kk/ http://www.homestomper.com/how-to-wake-up-your-sleeping-subscribers/#comments Sun, 27 Sep 2009 15:06:32 +0000 Mark Eckenrode http://www.homestomper.com/?p=2948 Look at your email marketing metrics and you’ll know right away that many of your email subscribers are simply sleeping on your list. They’re not opening your emails or clicking on your links. Clearly, you don’t want that… you want them active and engaged. Here’s how you can pinpoint your sleepy subscribers so you can reach [...]]]> Post image for How To Wake Up Your Sleeping Subscribers


Look at your email marketing metrics and you’ll know right away that many of your email subscribers are simply sleeping on your list. They’re not opening your emails or clicking on your links. Clearly, you don’t want that… you want them active and engaged.

Here’s how you can pinpoint your sleepy subscribers so you can reach out and give them a friendly nudge (or a cattle prod).

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