Mobile Marketer Homepage Feed

HBO mobile campaign claims 13 percent click-through rate

November 11, 2009

HBO Pay-Per-View used mobile to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club.

Volkswagen sees more than 2M downloads of iPhone game

November 11, 2009

Volkswagen of America Inc. claims that its game, Real Racing GTI, has been downloaded more than 2 million times.

Webinar: Mobile Marketing in 2010: Up, Down or Flat?

November 11, 2009

Register to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau, formerly MMA and sponsor HipCricket.

“Twilight Saga: New Moon” taps AT&T for multichannel campaign

November 11, 2009

Summit Entertainment is partnering with AT&T to build excitement for the Nov. 20 release of the second film installment of its Twilight Saga franchise.

Adobe debuts Photoshop.com Mobile for Android

November 11, 2009

Adobe Systems Inc. has launched the Photoshop.com Mobile for Android software, extending digital-imaging technology to users of Google’s operating system.

Sprint Nextel job cuts: hiccup or slippery slope?

November 11, 2009

Sprint Nextel Corp. will eliminate 2,000-to-2,500 positions within the company in the fourth quarter of 2009 to reduce internal and external labor costs by at least $350 million yearly.

Compuware completes $295M acquisition of Gomez

November 11, 2009

Software provider Compuware Corp. has completed its acquisition of analytics firm Gomez Inc. for $295 million in cash.

SMS case study: Fox Chevrolet

November 11, 2009

This case study clearly demonstrates how SMS marketing can help drive sales of cars.