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Mobile Marketer will be back on March 27

March 23, 2017

Mobile Marketer is taking a short hiatus and will be back better than ever on March 27.

Napean sells Mobile Marketer publication, retains events business

March 17, 2017

Napean LLC has sold its Mobile Marketer and Mobile Commerce Daily publications, but retained the events business comprising conferences, webinars, podcasts and awards, founder Mickey Alam Khan announced today.

Implementing Facebook Analytics for Apps into a retailer’s mobile app strategy

March 17, 2017

By Marc Biel

Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.

Buffalo Wild Wings welcomes March Madness with video, Snapchat campaign

March 17, 2017

Buffalo Wild Wings is looking to capture the attention of lucrative customers attached to March Madness thanks to a new video and Snapchat campaign called “We Do It For You.”

GM's OnStar customers can find nearest available parking through mobile app

March 17, 2017

General Motors’ OnStar service is extending its cooperation with Parkopedia, a service that helps consumers find the nearest available parking spots, through the OnStar mobile app.

How mobile point-of-sale goes beyond checkout

March 17, 2017

By Josh Goodwin

Mobile POS solutions can prevent losing a sale by providing endless-aisle capability.

Factors reshaping the mobile app economy

March 17, 2017

By Robert Wildner

Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.

TV + mobile = millennial engagement

March 17, 2017

By Kevin O'Reilly

There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.