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Why Amazon and Facebook will be disruptive forces in 2012: Forrester

February 10, 2012

Amazon and Facebook could disrupt the mobile landscape in 2012 becuase of their potential to challenge the existing app stores, according to a new report from Forrester Research.

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

February 10, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

Google unifies mobile, desktop Web experience with Chrome for Android

February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

MMA rolls out new services to help marketers standardize mobile advertising

February 10, 2012

The Mobile Marketing Association has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns.

Who is getting mobile customer service right? - Mobile Commerce Daily

February 10, 2012

Mobile Commerce Daily today - Who is getting mobile customer service right?; Visa strengthens mcommerce reach via suite of mobile services.

70pc of tablet magazine readers want personalized ads: study

February 10, 2012

Seventy percent of tablet magazine readers wish that digital magazines included tailored advertising, showing the need for more personalized experiences, according to research from GfK MRI iPanel.

Philips Healthcare generates 4,000 downloads of iPad app

February 10, 2012

Philips Healthcare is aiming to educate consumers on how to perform CPR via an iPad application that has been downloaded approximately 4,000 times.

Uptick in mobile ads gives rise to exchange-traded media: panel

February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.