In this iteration of our our weekly lineup of Nike releases, find proof that Nike offers great design week by week. From Jordan's answer to a winter boot to a rainy day dunk and a Halloween-inspired Air Force One — you'll see, this week's all about injecting a little functionality into the familiar favorites.

Please note: Some sneakers may sell out at speed.

Shop this week's best Nike sneaker releases below

Air Force 1 '01 "Nightmare"

Release Date: October 23

Editor's Notes: Trick or treat: a new AF1 is here, and this one’s designed for raising hell this Halloween. Taking subtle pin-spiration from a certain horror franchise, the split black leather upper reveals Gym Red underneath, while a black-on-black midsole and outsole finish the look. An easy pick if your Halloween plans don’t involve a costume.

Air Jordan 12 "Fireside"

Release Date: October 24

Editor's Notes: Cue the starry skies and toasted marshmallows: this s’mores-inspired Jordan 12 is a sweet winter treat. Pairing Light Orewood Brown leather with Cacao Wow overlays, it takes design notes from the plushest cabin interiors. Altogether, a lovely tonal brown Jordan that arrives just in time for sweater weather.

Air Jordan 9 Retro

Release Date: Available Now

Editor's Notes: Gone are the days of retiring your favorite Jordans at the first sign of snow. A boot bursting out of the iconic Jordan 9 silhouette, this is a rugged cold-weather warrior with familiar Jumpman features. Finished with True Red and Light Olive accents, it’s one of the more trail-ready takes on the Jordan.

Dunk Low GORE-TEX

Release Date: Available Now

Editor's Notes: The Dunk has survived every trend cycle going, so a rain shell was the obvious next step. This Low keeps the premium leather and padded collar but adds waterproof GORE-TEX protection to help keep puddles at bay. The camo green and Sonic Yellow colorway plays up its foul-weather credentials, while reflective detailing adds visibility after dark.

Zoom Vomero Roam

Release Date: Available Now

Editor's Notes: The Vomero has become a staple among the chunky outdoor-runner crowd, and the Roam gives it a winter job. A rubber mudguard and durable upper help fend off city dirt and splashes, while Air Zoom units handle the cushioning. Reflective details, a lace toggle, and a hook round out its outdoor credentials. Also, the all-navy upper hides mud particularly well.

Zoom Skylon 11

Release Date: Available Now

Editor's Notes: The late-2000s aero runner is back, and it’s every bit as futuristic as it looked then. Its chunky Air Zoom midsole features Nike Free-inspired flex grooves, bringing cushioning and flexibility together. This silver-and-anthracite pair adds reflective accents — fitting for a shoe that looks like it was designed for a spaceship. An understated take on late-noughties space-age style. Sometimes, the simplest releases stand out.

Air Force 1 Mid '07 GORE-TEX Vibram

Release Date: Available Now

Editor's Notes: The AF1 has been a street staple for decades, and now it’s ready for sleet. This Mid pairs full-grain leather with waterproof, windproof GORE-TEX protection and a Vibram outsole for traction on slippery ground. A hook-and-loop closure and padded collar keep the fit snug. It’s an AF1 equipped for a proper winter, with a tonal beige-and-tan colorway that looks crisp heading into fall.

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These words of affection come straight from the Boat's mouth.

For the release of his new vivid yellow Air Force 1 Mid, Yachty sent out letters that read, "If you got this shoe, I like you… at least a little bit!" A real sentimental king, that one is.

The shoe rocks a bright yellow base, accented with black detailing, including his signature Concrete Boys stick figure.

So far, Lil Yachty's Concrete Boys offerings have followed classic Nike style codes, like the white-and-navy Air Force 1 that released in 2024, which looked like a basic white AF1 with a few subtle color upgrades. Mr. Miles wasn't doing too much in terms of redesigning the wheels.

And sure, the initial release left some wanting more. But over the past two years, Concrete Boys' Nike offerings have gotten notably more creative, evidenced by Yachty's colorful, glossy take on the classic Air Force 1. Lil Boat and crew have also teased a fiber-rich Air Force 1 that channels the renewable Flyknit energy of Nike's past. Good times.

If you don't happen to be on Yachty's close friends or if he sent you the wrong size, à la Ice Spice, the Opti Yellow Air Force 1 Mid is available on resale websites for upward of $700.

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At the core of this new look for the 90 is clever manipulation of unconventional textures and modern materials. Moving past traditional mesh and leather, this pair incorporates glossy patent paneling and translucent overlays that give the 36-year-old classic a mirage-like, deconstructed edge. 

Perhaps most importantly, though, by keeping the palette grounded in soft neutral tones, Nike ensures the technical updates don’t feel too clinical. 

A warm Light Orewood Brown and Sail foundation sets the pair off with a refined start, but the real refinement happens in the material choices. From leather accents along the lacing column to the contrasting misted, translucent TPU overlays, the glossy patent mudguard, and the ristop nylon underlays, this is a feast of textures.

And to further emphasize the clever distribution of textures, Nike designers have used each texture to play with the signature branding throughout the shoe. The classic Swoosh is obscured slightly by the transparent TPU, mirrored at the heel, while the Air Max lettering is overlaid in patent leather, hinting at the branding underneath.

Of course, it’s only right that the design is rounded out by a transparent ice outsole, tying the complex interplay of textures and abstract visuals together in one neat package.

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Mind you, the laceless classic was already rather simple. The skateboarding brand pared it down even further and upgraded the materials. And thus, it created the new OTW Slip-On Shadow Vibram.

One of the biggest changes happens on the upper. The Slip-On Shadow doesn't feature the two elastic side panels like the OGs. Instead, Vans reduced the signature detail to one large stretchy panel in the middle.

Oh, and as the name implies, these pairs feature Vibram sole units, which provide more durable traction and grip across different surfaces. And given it comes from the brand's high-end OTW line, we can expect more top-notch touches throughout this remixed skate sneaker.

Vans' Slip-On Shadow sneaker comes in two color options: black suede and the iconic Checkerboard print. They're both set to drop soon on Naked's website for $120.

We've seen Harris Tweed Slip-Ons and even chocolate-leather versions. But a refined Vibram-soled rendition is a new one. And it's pretty cool.

It's currently unknown when they'll land on Vans' website. But let's hope these minimalist skate shoes emerge from the shadows soon.

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“For years people have asked me about playing Jean-Michel Basquiat in a film. But no project actually came to be. This year, I finally said fuck it, ima write it myself,” Cudi wrote. “To write a film about someone who existed was a challenge, but it was a welcomed one … Jean has inspired me all throughout my career, and it will be the biggest honor to tell his story in a way we haven't seen before.” 

As he mentioned, Cudi’s ties to Basquiat are more than skin deep. The musician and the painter both have a history of translating emotional upheaval into art. Throughout his career, Cudi has drawn ample artistic inspiration from Basquiat’s catalog, both directly and indirectly. In 2020, when Cudi returned after an almost four-year hiatus with “Leader of the Delinquents,” he paired the track with a limited-edition graphic T-shirt designed in collaboration with Virgil Abloh.

Dubbed the “PULLING STRINGS” shirt, the tee draws heavily from Basquiat’s visual vocabulary. It features a rendering of Cudi as a puppeteer, pulling the strings on a marionette of himself flipping the bird, with “Leader of the Delinquents” etched in Basquiat-style lettering on the back. 

Cudi was referencing the artist as early as 2010. The track “Ghost,” off his album Man on the Moon 2, is a sad song disguised as a happy one — an optimistic-sounding beat with lyrics that describe Cudi coming to terms with his demons and vices by quite literally agreeing to coexist with them. To this day, “Ghost” remains one of the most influential cuts in Cudi’s discography, yet the track has never had a visual component.

Instead, a video by Harlem-based director Steven Othello became the song’s unofficial music video. Othello emulates Basquiat's first feature film, Downtown 81, in the video’s aesthetic composition. While watching the film, “I realized that Cudi looked a lot like Basquiat,” Othello explained in his personal portfolio at the time. “I thought it would be cool to see him play the role of Kid Cudi while his music told the story of Basquiat.”

Cudi himself is now venturing into the world of visual art; his first solo art exhibition, under his “Scotty Ramon” alias, opened in Paris earlier this year. Which makes it the perfect time for Cudi to formally channel his inner rebellious painter for the big screen.

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The latest class includes Anysia Kym, the musician and producer experimenting with hip-hop and breakbeats; BITTER000000, a Brooklyn-based duo making intricate, unconventional grillz; Chef Stikxz, a Jamaican chef bringing his heritage to your dinner table; Secret Riso Club, an artist-run print studio in Brooklyn; textile artist Cyle Warner; and knitwear designer Gabe Gordon. If you don’t recognize these names, that’s the whole point. 

There’s something very adidas about this particular group of artists, in that the company knows how to identify who’s about to blow up long before everyone else clocks their ascent. It’s a strategy reminiscent of the better XXL Freshman Class magazine covers. For example, the 2009 feature included Kid Cudi and Wale, who were already known and beloved in the blog-era rap scene that was not yet  reflected in the mainstream. adidas’s Creative Class brings that spirit into the present, trading a single genre fixation for exploring an entire city’s underground.

Of course, adidas is a multibillion-dollar company, not a neighborhood arts nonprofit. But its Creative Class suggests that brand-building can be more than a product seeding exercise or celebrity endorsement. The initiative is designed as an ongoing exchange, with programming and community events at the brand’s 135 Spring Street flagship, including a Chef Stikxz cookout, a BITTER000000 grillz pop-up, and a Secret Riso Club holiday market. As if to say: This season, why not let adidas put you on to something new? 

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I'll admit, it's a little weird to describe a dad shoe as sexy, but these 992s fit the bill. They're quite hot, with a stylish dark color scheme and a mix of slick and velvety materials.

Obviously, the black leather overlays really steal the show, bringing not only a luxe touch to the dadcore model but also some slight vintage flair. On the other layers, the 992 offers classic mesh and suede details in cream-white and navy blue.

It's paired with classic 992 details, like the famously chunky soles cushioned with the brand's ABZORB technology.

New Balance's FW26 lineup also includes a "Medusa Green" 992 and nice "Sport Green" pairs. And don't get me wrong, those are great. But the black leather 992s are gorgeous.

Speaking of which, the "Black/Afterglow" 992 dad shoes are expected to drop in November on New Balance's website.

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The rain-proof sneaker gets stacked with dark military-green and black layers, plus stealthy soles cushioned with extra-large Air units, a.k.a. Big Bubbles.

Of course, the icing on the cake remains the GORE-TEX finish, which basically turns these already nice-looking Air Maxes into, well, nice-looking winter shoes.

Nike's GORE-TEX Air Max 95 sneaker also comes in "Black" and "Light Bone," two other very stylish colorways. However, the army-green sneaker really captures the rugged essence of it all. Plus, olive green sneakers (almost) always take the crown, in my opinion. They just look that good.

So, combine that great color with waterproof tech and Nike's cool 30-year-old Air Max, and you've got serous winterized banger for the streets. Can't beat that.

Nike's Air Max 95 Big Bubble GORE-TEX "Camo Green" sneakers are already starting to appear at some overseas retailers. Expect them to hit Nike's website soon.

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Suspended inside the expansive industrial hall, the fabric drifts through the air like a giant sail caught in an invisible wind, rising and folding into new shapes as light moves across its surface. At times, it resembles a rolling wave or a cloud mid-transformation, turning the architecture into a kind of indoor sky. The effect is both grand and strangely calming, inviting visitors to stand back and watch as the installation slowly changes shape above them. 

Now open as part of Amsterdam Dance Event’s 30th anniversary, EINDER is a work that never quite sits still. Its fabric moves in sequences informed by weather data from storms somewhere in the world, bringing the logic of weather into the heart of Amsterdam. Air currents, shifting daylight, and changing temperatures can’t be fully predicted, so the work never moves the same way twice, and visitors arriving at different moments will encounter different versions of the installation. 

Making something this unpredictable takes careful planning. Using Claude Code, Acket built his own tools for the work. One is a 3D simulation of the installation, built from the hall’s technical drawing, that shows how the fabric responds to air before anything is hung. He drives it from the same software and channels he uses for the real fans and lights. Another controls fabric movement by translating weather data into code that runs the complex instructions for the fan and light systems. Together they give him room to experiment at a scale that would be difficult to test in real life, refining the idea before entering the hall.

Of course, a simulation can only take you so far and acts as only a part of his process. Once the canvas enters the hall, the sunlight shifts, temperatures fluctuate, and the fabric reacts to conditions that are difficult to recreate digitally. Acket can prepare to a degree, but some discoveries only happen on site, when the system meets the space it was built for.

This balance between planning and unpredictability is what makes EINDER so interesting. Code provides a framework, while the changing environment shapes the outcome, allowing Acket to set the process in motion without mapping out every detail in advance. Rather than trying to eliminate uncertainty, he builds a system that leaves room for it, never erasing the influence of the natural world. 

EINDER rewards visitors willing to spend time with it, as a few minutes watching the canvas might offer one experience, while returning later reveals an entirely different configuration of movement and light. The work encourages visitors to slow down and notice changes that might otherwise pass unnoticed, creating an experience that feels different with every encounter. 

With the ever-evolving advancement of technology, we’re used to it promising greater precision and control, but Acket is interested in what happens when code makes room for the unexpected. With EINDER, he builds the framework, sets the process in motion, and lets air, light, and turbulence take it from there. Sometimes, the cleverest thing you can do is leave a little room for things to get out of hand. 

Experience EINDER October 22 through November 1, 2026. Discover more here. 

How? Underneath the pretty makeup, the running-style sneaker has a ripstop underlay that, well, stops small tears from turning into big ones. And the specially woven fabric is strong yet lightweight, often used for outdoor tents and workwear.

It also makes for good-looking, secretly tactical sneakers, too.

Nike's V5 RNR looks good on a normal day, having landed in many stylish colorways since its 2024 debut. The new "Night Maroon" pair is another stunner, for sure. Then, the quiet ripstop detail makes it even better.

As of now, the V5 RNR Ripstop sneakers are up for grabs on Bloomingdale's website for $95. And good news: there's other colorways like "Pencil Point" and "Iron Grey."

After that, the Whitaker Group collabs next, please!

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The Dominican American singer-songwriter took her single-and-thriving mindset into the studio, where she got to work crafting her first EP in 5 years. The result? Eight-track record Miss Me Much?, which trades wallowing heartbreak ballads for uptempo reggaeton- and dembow-infused beats, all laced with quotable lyrics about moving on and leveling up. Besides being inspired by past relationships, it bears the musical imprint of the artists and genres the NYU grad was raised on during her childhood in Queens.

“This album, more than music I've made in the past, is pulling from so much of what I heard growing up,” she shares, citing the bachata and merengue her parents played around the house and the nostalgic mix of R&B, hip-hop, and reggaeton that soundtracked her neighborhood. It’s the latter genre that she brings into the 21st century on MMM?. “It's truly my version of it,” the artist explains. “I knew I wanted to use parts of that [genre] and I was inspired a lot by that, but I didn't want to just replicate the songs that I grew up with.” 

Putting a twist on a classic is always the move. Like Isabel, the master blenders at Hennessy took the same preservation-meets-evolution approach when they created the Maison’s new line of ready-to-serve drinks: Hennessy Very Special Cocktails. A versatile trio of Henny-Rita, Henny Berry, and Henny Iced Tea make it even easier to turn a moment of community into one of celebration.

Community has been on Isabel’s mind lately. “The older I get, especially having spent more time away from New York, the more I value coming home and being able to spend time with my people,” Isabel tells Highsnobiety. “I just feel like that's what fills my cup more than anything.”

Her joy is tangible on the new record. Empowering verses are wrapped in sultry rhythms that seep right into your soul. Even the most cynical listener can’t resist being pulled into Isabel's sun-kissed worldview, made all the more visceral in her high-octane music videos. The one for “Suiza,” which was filmed in the Dominican Republic, sees the star dancing her way around the island while teasing her ex to “siente todo” (“feel it all”). She also name-drops Henny as she eyes the camera with the unbothered aura of a ‘90s supermodel, singing, ”Hennessy en los cubitos de hielo / Estábamo' en una y hoy llevándolo hasta el cielo” (“Hennessy on ice / We were in a vibe and today we’re taking it sky-high”).

On “La Baby Cambió,” she’s equally in her element, casually dissing a former flame who won’t move on. “Habla de mí a desconocido' / Le enseña foto', cuéntеnme de ella” (“He talks about me to strangers / Shows them photos—’Tell me about her’”) Isabel sings. In the music video, Isabel plays a pageant queen twirling through an NYC bodega, tiara and all; she blows the camera a kiss in the beverage aisle, mocking the trope of the hometown hotshot who’s let success go to her head. 

“La Baby Cambió” is the track she’s most excited to play for a crowd one day, should a tour come to fruition. “I think it would probably be really fun to sing live, and just have that uptempo, fun energy in a room,” she says. Also guaranteed a place on the set list is “1-800,” the only English-language song on the EP. It features restrained drums, lush, ethereal production, and the project’s most vulnerable lyricism. As Isabel reminds her fans, even a ‘hot girl summer’ has its cold days—but the sun is never buried behind the clouds for too long. With the infectious optimism of tracks like “Bien Bien,” there’s always something (or someone) to raise a glass to.

As temperatures drop, Isabel will continue bringing the heat as she prepares the highly anticipated deluxe edition of MMM?. “That's definitely coming,” she promises. “And then I’ll start writing again after that.” She’s also eager to return to the stage and give these songs the live performances they deserve. “I love writing and making music in the studio, but I feel like nothing comes close to the feeling of playing for a crowd and actually seeing people respond to your music in real time. So I do want to do that really soon.”

But when fluorescent orange works, it really works. And boy does the Carhartt WIP x Patta half-zip in “safety orange” work.

Call it a personal bias toward this particularly zesty hue, or simply the great campaign shoot by Accra-based photographer Nana Yaw Oduro, but the sweater stopped me mid-scroll. Its heavyweight wool blend lends an almost chunky heft, yet it’s as architecturally sound as the fictitious architect László Tóth’s viral pullover in The Brutalist. And the back-side graphic, of a cartoon mallet mid-swing, brings a bit of lightness to the piece. 

The full eight-piece release — a reunion of Carhartt's more fashion-oriented offshoot and an Amsterdam streetwear label more than a decade after their 2014 “Wild at Hartt collection” — also has vests, hoodies, and tees, plus a great beanie accessorized with workwear rivets in the same shade of “safety orange.” 

Blue collar workwear has always occupied a special place in fashion’s beating heart, but it usually translates into a conveyor belt of nice-but-safe double-knee pants or bulky, boxy work jackets — two silhouettes well-represented in this collab, to be fair. The sculptural half-zip feels far more interesting, and more aligned with what, elsewhere in workwear, Timberland is doing to its signature construction boot through Third of June and Supreme link-ups. 

And the sweater feels tailor-made to stunt on any construction site on which its wearer may or may not naturally wander. 

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No, seriously.

In case you missed it, Nike's Air Max Dolce got a facelift, which resulted in a new Leather rendition that's even more elegant than the original. It's cage-free with gathered loafer-style uppers and extra-luxe materials like crocodile-embossed leather.

We already met the pink croc Air Max Dolce Leather earlier this month. Now, Nike's introducing a black croc-skin version, ultimately going stealth mode with its reptilian dress-shoe hybrid.

And judging by a Paris Fashion Week preview, Nike's got more Air Max Dolce Leather shoes en route. At the June showcase, the brand revealed croc-skin versions as well as a normal, scale-less Dolce. It's safe to assume the latter is next.

In the meantime, Nike's black croc Air Max Dolce Leather is here. It already dropped and sold out at Dover Street Market Japan. But they're expected to land at more stores soon.

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In the realm of fatherly footwear, that’s seismic. We’ve lost count of how many silhouettes have vied for the “Ultimate Dad Shoe” crown; it’s a battle royale out there when everyone wants to be daddy. But claiming the crown means climbing over the bones (or at least shredded soles and tattered uppers) of every abandoned pair that came before. 

But the 990 isn’t most shoes. It’s the blueprint, devised by the Boston brand that essentially wrote the rulebook on the dad sneaker. This kind of perfection shows in just how few tweaks New Balance has made since its OG debuted in 1982. Since then, the 990 has behaved like a groundhog, only occasionally popping its multi-panel upper out of its burrow to grace us with an update. 

Sometimes the wait has stretched nearly two decades. The V2 didn’t arrive until 1998, coming 16 years after the original. A four-year stretch between this new 990v7 and the 2022 V6 is still long, of course. (Joe Biden was the president, Queen Elizabeth was freshly dead, and ChatGPT had only just launched.)

Nobody understands the hype potential here as much as New Balance. This time, it  followed up its cheeky NYC billboard — featuring an almost microscopic image of the 990v7 — with an official ad that simply says, “Dad's back.” And the upgrade here is worth the wait. The 990v7 packs fresh tech, like softer FuelCell cushioning and a new TPU midfoot shank, while keeping the signature mesh, suede, and leather upper. 

Better still, anyone itching to retire their V6 won’t have to wait much longer: Daddy comes home to New Balance stores and stockists on November 6 for $200. 

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Before “multi-hyphenate” became the descriptor du jour for anyone with multiple monetized hobbies, there was Hiroshi Fujiwara. The Japanese legend has done a little of this and a little of that for decades, from crafting custom acoustic guitars with Eric Clapton and sweaters with Loro Piana to ushering in a streetwear revolution in Tokyo. 

That latter accomplishment earned him the moniker “godfather of streetwear” for good reason. (Though he’s often quick to wave it off, pointing out that streetwear existed long before he became its bridge.)

Whether he agrees with the title or not, Fujiwara’s work importing hip-hop and skate culture to Tokyo in the ‘80s had a seismic influence. So too did his work in the ‘90s mentoring future Undercover founder Jun Takahashi and the BAPE/Human Made mastermind NIGO, all while running his own influential clothing brand GOODENOUGH. 

Through it all, the guiding force hasn’t been a seemingly unlimited store of energy (though that certainly helps). The fuel comes from Fujiwara’s innate taste, which has been gestating since childhood. “I always wanted to be different from everyone else. That sense of individuality was incredibly strong,” he said in a translated 1996 interview with Japanese magazine Men's Non-no. 

That desire showed up as early as kindergarten, when he wore shorts even in winter because “they looked way cooler.” Later, he refused the clothes his parents bought him. His teenage fascination with Vivienne Westwood and Malcolm McLaren’s Seditionaries in the ‘70s pushed him toward punk, planting the seeds for a countercultural perspective that has guided him for decades. 

Instinct, more than anything, informs everything Fujiwara touches, from the clothes he wears to the projects he launches through his creative consultancy, Fragment Design. Those projects are innately tied to his approach to styling himself. When he wanted a solid work bag, he didn’t reinvent the wheel or build one from the ground up; he partnered with a great bag-maker like Porter Yoshida. 

“My thinking was that Porter is a great company that makes great bags, so if I want to make a bag I should do it with the best in the industry,” he said in a 2019 interview.“Same with sneakers. I don’t want to make my own sneakers because Nike already makes them, so I did it with Nike. Or Moncler, which has a great winter collection, or Levi’s, which makes jeans.”

Fujiwara has always dressed the way he works. These days, that often means wearing an amalgamation of his own Fragment-backed creations: Timberland collab boat shoes paired with Oakley collab shades paired with Bang & Olufsen collab headphones, for example. It was the same in the ‘80s: When he helped usher skate culture into the Japanese consciousness, he wore Stüssy and other Western skate brands. When his GOODENOUGH label shaped street style in the 90s, he wore what he sold at the shop. 

For all the collaborations he’s done — enough to fill multiple coffee table books — Fujiwara’s everyday rotation stays restrained: vintage Levi’s and Converse are favorites, as are more modestly designed watches. “In a way, not overdoing it is the essence of the ‘Hiroshi Fujiwara style,’” he said in 2023. 

It’s a refreshingly grounded approach; Fujiwara has no façade. His curiosity is front-facing. “I know right away when I like something or feel drawn to it,” he said in an interview this week. “When I design clothes or products, or make music, I'm always sampling things in some way. Things I've seen before, things I like or things that have stayed in my memory.”

On Friday, his time-tested approach to everything will get its due, filling 184 pages of A Magazine Curated By for its 30th issue. Here, Fujiwara is opening up his source material, from a photographic inventory of his possessions to the Tokyo spots that matter most to him. It may be less about clothes than about how he moves through the world, but that’s the point: for Fujiwara, the uniform is everything. 

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Having turned pro with Palace Skateboards in 2021 after years of being a central player in the British and worldwide skating scene, Kyle Wilson represents an exciting new era for the UK. Beyond the clips, he’s working behind the scenes too, bringing his London perspective to Nike SB's modified Air Max 95.

Wilson subverts the fan-favorite triple-black aesthetic with a simple yet effective insertion of color, emphasizing the signature, unmistakable structure of the 95’s layered upper.

This release reinforces Nike SB's strategic push to merge classic Air Max running heritage with its ever-popular skating offshoot. As Nike struggles to compete in the sneaker market, moves like this feel like the way forward: harnessing cultural pioneers like Wilson to reinterpret tried-and-tested silhouettes.

A black upper sets a stealthy foundation here, dramatically punctuated by a metallic side-stripe that shifts its color from gold to bronze as it catches the light. 

Heavy-duty black mesh constructs the upper lace bed, framed by durable black suede overlays around the toe cap and lower mudguard built to withstand skate grip tape. A reinforced midsole aligns with the high-impact nature of skating without altering the visual signature of the 95.

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The new collection expertly balances technical innovation with style, worthy even of alt-rockstars. For example, a puffer covered in roses, as seen on Essex ‘nu-gen’ singer-songwriter Cassyette. Also featured: DYLAN, alt-pop performer from Suffolk, and Ben Kidson, south London spoken-word musician. Catch him shooting TikToks on London buses and the Underground, probably wrapped up in his choice of Blauer outerwear. The season's contemporary silhouettes allow each artist’s personality to shine through, creating perfect harmony between music, fashion and function. 

The campaign imagery was the work of of '80s Canadian music legend-turned fashion photographer Bryan Adams, who it’s safe to say is well placed for the gig. As well as delivering classic karaoke bangers such as “Summer of ‘69”, as a photographer Adams has worked with brands like Calvin Klein, publications from British Vogue to Vanity Fair, and published five photography books. He also co-founded the Berlin-based art and fashion publication Zoo Magazine. Talk about high performance. 

“It was exciting to work with a diverse group of musicians for Blauer,” said Adams. “We focused on capturing their individuality, maintaining a constant dialogue throughout the process to ensure each artist was portrayed authentically.”

The campaign was realised under the direction of Federica Fusco, founding partner, CEO, and Marketing Director of FGF Industry. “Working with Bryan Adams was a privilege,” she says. “He is a truly multifaceted artist with a rare ability to translate emotion into imagery. Choosing real musicians for this campaign brought a unique energy—artists stepping outside their usual context, yet able to interpret the brand in a way that felt genuine and distinctive.”

Blauer’s FW26/27 campaign combines heritage, innovation and music culture to show that whatever life, and style, demands, your can always give the performance of a lifetime.

Discover the full collection here.

Re-Wool and Re-Cashmere now join Re-Nylon as the latest in a suite of environmental projects initiated by Prada under the same prefix. And it makes a lot of sense for the luxury brand to give more materials the Re-Nylon treatment, given how successful it’s been since its launch in 2019. 

One of the main reasons why Re-Nylon worked was the nostalgia factor of the nylon backpack, one of the defining (if not the first) “It” bag of the ’90s. Bringing the style back has obvious repercussions given the plastic of it all, so re-inventing it with recycled fibers does a very distinctly Prada thing in merging  the material with the conceptual.

It’s a recycled idea with physically recycled materials. And, the products can walk the walk, so to speak. There’s an added accountability measure of traceability via NFC tags on each piece documenting all the materials and suppliers as a part of its production journey. 

This is the kind of intention that is just so Prada. By recycling materials  into a recognizable design language, the brand is able to make circularity a method of production only additive to a sense of creative direction, rather than a chore. 

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