Gravy834.com

Are you losing search engine rankings due to 404 errors?

gravy834 — Wed, 25 Mar 2009 18:30:58 +0000

A few weeks ago a friend came to me wondering why his search engine positions had suddenly dropped from 3 to 182 for his main keyword. Well it turns out he had restructured his site, changing from static pages to a dynamic WordPress site. The title tags, and content remained the same and the new pages [...]

Google Adwords - Ad Title Character Limit 25 or 28???

gravy834 — Wed, 18 Feb 2009 12:51:12 +0000

Trickster’s recent SEOmoz post outlines how Google are allowing ads to have a title that’s longer than the 25 character limit. Surely this can’t be true! I thought I’d test it out for myself here in the UK. I stuck to Trickster’s 28 character example of [oklahoma medical malpractice] (exact match) and used the keyword insert function, [...]

Bye Bye duplicate content, Canonical URLs to the rescue!

gravy834 — Tue, 17 Feb 2009 14:40:54 +0000

Well it’s not strictly true, duplicate content will still be an issue for a lot of sites! Anyway, last week at SMX West, Google, Yahoo and MSN announced that they now accept the rel=”canonical” variable. What does this mean? Let’s take a look at Majestic Wine. Their site uses a large database which displays wines based on your [...]

Announcing the Arrival of the “Top 834 Tips On:” Series

gravy834 — Fri, 06 Feb 2009 14:34:38 +0000

Over the coming months I’ll be posting some top tips, do’s and don’ts and best practice guides on various topics for the online community. These will range from E-commerce to Blogging, PPC to Twitter and so on. In fact I’ll even take requests. All in all there’ll be a total of 834 tips (do you see [...]

Cadbury’s Eyebrows Advert - Is it enough?

gravy834 — Thu, 29 Jan 2009 14:09:26 +0000

So here’s a great ad from a great brand; But are these latest adverts good enough to put Cadbury’s up there with the truly iconic brands, like Nike, Levi’s, Guinness and Sony Playstation? Each have had amazing TV ads that get talked about and help increase brand awareness, but each ad was somehow related to the actual [...]

UK VAT Reduced Rates - Retailers, you could be losing out!

gravy834 — Wed, 07 Jan 2009 12:17:59 +0000

Most people are now aware that here in the UK the VAT rates were reduced in December from 17.5% to 15% in 2008 to help consumers combat the credit crunch. However as a retailer you could be losing out on thousands of pounds in lost revenue this year if you’ve incorrectly set-up the reduction on [...]

Festive Google Listings

gravy834 — Tue, 16 Dec 2008 13:25:07 +0000

In preparation for the company Christmas karaoke party, I was researching which festive songs I should entertain my collegaues with on Google when all of a sudden I spotted a change to the Google listings. As you can see, the normal vertical line used to seperate the Google sponsored links has been replaced with a line [...]

Free Google AdWords Clicks!

gravy834 — Tue, 09 Dec 2008 19:19:41 +0000

Yes people you heard me, Google are literally giving you money for nothing and your clicks for free (do you like what I did there - Dire Straits). Ever clicked on the ‘More Sponsored Links’ link at the bottom of a SERP’s page underneath the other sponsored ads? Well it turns out that the ads featured [...]

Day 1… The first steps into something I guess???

gravy834 — Tue, 09 Dec 2008 18:50:47 +0000

So here it is, that novel opening post where everyone always writes about how this is their first ever post and how excited they are and that they can’t wait to write more etc… Well this is certainly no exception! This is my first post, I am excited, and I can’t wait to write more for [...]