Grady Britton is a full-service brand agency based in Portland, Oregon. O­­­ur specialty lies in building brands that do more; creativity inspired by business goals and a will to be great. Grady Britton is a certified B Corporation. This certification means GB voluntarily invests in meeting significantly higher standards of sustainability, governance and giving back to the community in our daily operations. It stands for “Business as a Force for Good” versus a belief that business exists only to generate profit. Now more than ever, we want our time and talent applied toward greater purpose. Our mantra, “Leave today better than yesterday” is a simple North Star of an idea that brings us in everyday: improving, inspiring, challenging, creating for better. Our community, relationships, strategies, processes, the work— and especially, ourselves. It’s what motivates GB’s difference: building business for brands that put people first.

At Grady Britton we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members. We embrace diversity and want applicants of diverse backgrounds so our team represents a variety of perspectives and skills. We believe the more inclusive we are, the better our work will be.

About the Team: 

The Grady Britton Public Relations team is part of a modern creative agency that works with clients with a Will to Be Great. The Public Relations and Social Media Intern works directly with the PR team members and provides support across all PR client accounts. This important member of the PR team is proficient in AP Writing and using media relations tools, and plays a big role as part of the agency’s integrated approach to marketing. The PR intern reports to the PR Director and has accountability to other team members in the department. 

About the Position:

As the Public Relations and Social Media Intern at Grady Britton, you will learn how to work in an integrated full-service agency setting, providing day-to-day support on client accounts across a variety of categories, including food and beverage, hospitality, financial services, technology, nonprofits and more.

You’ll work closely with and shadow energetic, passionate coworkers in various departments, and be part of an integrated agency that puts people first. You will work with brands making the world a better place. The bulk of your responsibility will be supporting your team every day, with a can-do attitude. You’ll learn from experienced industry leaders who believe in and trust your talent and who will challenge you to become the best professional you can be. 

The Day-to-Day

• Building and maintaining media lists on behalf of our clients 
• Monitoring and researching topical news subjects
• Drafting and editing copy for media materials
• Training on media outreach and etiquette
• Attending virtual editorial deskside chats with media influencers 
• Assisting with media relations and social media projects 
• Tracking press coverage and generating coverage reports using media tools 
• Creating and archiving earned media clippings
• Reviewing and recommending incoming HARO queries
• Assisting with Grady Britton social media posts, blog posts and agency PR efforts 
• Engaging on social media, on behalf of Grady Britton 
• Learning/training and becoming familiar with resources and tools like Cision, Meltwater, Sprout 
• Conducting research, as needed for clients

Education & Skills Required:

• Actively pursuing (or recently earned) Bachelor’s degree in Marketing, Public Relations, Communications or related field from an accredited institution
• Excellent communication skills, both verbal and written
• Strong organizational skills
• Candidate must be a self-starter and comfortable navigating ambiguity
• Proactive, independent thinker with high energy/positive attitude; willingness to take on a variety of projects and tasks of varying types with equal enthusiasm
• Ability to interact effectively with peers in a team-oriented operating structure, while also taking the initiative and working independently when necessary
• Ability to prioritize and shift between subject matter and tasks throughout the day with fluidity

Experience Required:

• Coursework or work experience with a strong focus in marketing, communications, journalism and/or public relations
• Demonstrated leadership through work experience, campus activities and/or community involvement
• Understanding of AP Style, and strong writing and grammatical abilities
• Proven proficiency with Microsoft Office Suite (Excel, Word and PowerPoint) and/or Google Drive

Supplemental Information:

• This is a paid internship.
• The term of this internship is February 2021 through May 2021 and will be conducted remotely. 

How to apply:

Please submit the following information to jobs@gradybritton.com: 

• Cover letter — tell us who you are and why you’re interested in the internship.
• Resume
• Three Writing samples — should include coursework specific to public relations, such as news releases, PR campaigns, etc. 

Incomplete submissions will not be considered. 

Thank you – we look forward to hearing from you! 

The post We’re Looking for a Public Relations & Social Media Intern! appeared first on Grady Britton.

Key Responsibilities:

• Deliver final print and digital files in a timely manner. 
• Be an expert and stay current on relevant software
• Collaborate and communicate well with creative department teammates and agency stakeholders.
• Actively participate in internal meetings, contribute ideas and options when developing concepts and designs.
• Follow Basecamp (our project management tool) tasks.
• Reliably back up and organize work on agency server.
• Submit accurate timesheets on a daily basis.
• Maintain an enthusiastic and positive work environment.
• Find and develop inspiration and joy.
• Live our mission: Leave today better than yesterday.

Qualifications:

• At least 4 years of experience and/or a degree in advertising production and design
• Adobe Creative Suite expert (Photoshop, Illustrator, InDesign)
• Google Slides & Docs expert
• PowerPoint knowledge
• HTML animation capability is a huge bonus
• Animation, editing and illustration skills a huge bonus
• Basecamp—-project management software

How to apply:

Please send the following information to jobs@gradybritton.com:

• Cover letter
• Resume
• Website of work
• References

About Grady Britton:

Grady Britton is a full-service brand agency based in Portland, Oregon. Our specialty lies in building brands that do more; creativity inspired by business goals and a will to be great. Grady Britton is a certified B Corporation. This certification means GB voluntarily invests in meeting significantly higher standards of sustainability, governance and giving back to the community in our daily operations. It stands for “Business as a Force for Good” versus a belief that business exists only to generate profit. Now more than ever, we want our time and talent applied toward greater purpose. Our mantra, “Leave today better than yesterday” is a simple North Star of an idea that brings us in everyday: improving, inspiring, challenging, creating for better. Our community, relationships, strategies, processes, the work— and especially, ourselves. It’s what motivates GB’s difference: building business for brands that put people first.

At Grady Britton we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members. We embrace diversity and want applicants of diverse backgrounds so our team represents a variety of perspectives and skills. We believe the more inclusive we are, the better our work will be.

The post We’re Looking for a Production Designer! appeared first on Grady Britton.

GB Director of Client Services, Shane Wolfsmith, writes in MediaPost about how agencies can determine where clients have power and influence, or could, and bring it to life in truly meaningful ways. He says, “When goals and objectives around DEI are clearly embraced and illustrated in the defining stages of a client/agency engagement, then it becomes easier to hold each other accountable throughout the process. Change is often uncomfortable, challenging and comes with its own set of risks, which is best managed together as partners.” In the article, Shane outlines when in the process to have the conversation, and how to do it to earn buy-in. So you can do it, too.

Read the full article on MediaPost. 

The post On MediaPost: How Agencies Can Foster Brand Equity And Inclusion appeared first on Grady Britton.

Featured in Oregon Business Magazine, Artist Rep’s artistic director Dámaso Rodríguez reflects on the year they had and what that means for the year ahead. GB President Paige Campbell also makes an appearance, talking about the sheer joy of working with nonprofits with extraordinary community impact.

Read the full article here.

The post In Oregon Business Magazine: Artists Rep’s New Identity For New Era appeared first on Grady Britton.

Stage, set. Spotlight, on. We selected Artists Repertory Theatre (ART) as our 2020 grant winner, providing the nonprofit organization with $25,000 in-kind marketing and branding services. On the exciting brink of a new building that will serve as a resource for the greater Portland arts community, while also creating new creative works and educational programming, the partnership with ART was focused around building a cohesive vision for an organization doing so much, for so many, and expressing it through an inspired and unified lens. 

Founded in 1982, ART is the longest-running professional theatre company in Portland, Ore. and produces intimate, provocative theatre while providing a home for a diverse community of artists and audiences. ART is an active and engaged community leader in providing an ArtsHub as a shared community resource to support Portland nonprofits; hosting education programs to develop theatre artists, students, arts professionals and life-long learners at every ability; and developing creative outlets like Table|Room|Stage to help produce new work specifically by BIPOC writers, women, LGBTQIA+ and gender nonconforming writers. The organization also created the repertory Mercury Company with PPP Funds to employ more than 50 artists. 

The organization is pivotal to our community, and since they’ve been around for nearly 40 years, ART was experiencing some brand inconsistencies. Our opportunity was to clarify the mission and align messaging. And to express it all with a new logo and brand tools. From a branding standpoint, our teams first had to work together to distill their what as led by their why. ART needed a solid foundation in order to continue evolving their brand. So we began there. 

Through the brand messaging, we sought to simplify their hard-working mission. And add a tagline for singular expression: exhilarate + illuminate. Because with everything ART does, their work does that. They shine a light on things not previously seen, heard, discussed. Plus, it also has the fun double play, giving the sense of a literal stage. 

Our work also coincided with the construction of their incredible new building. Something that’s angular, minimalist, solid. So the new logo became a spirited complement: modern, vibrant, fluid. Because of ART’s commitment to equity, diversity, and inclusion, it was critical that the new brand design gave space to other cultures through varied expressions. 

In the logo, a translucence gives view into both bold and hidden elements — layers reflective of the storytelling seen in their productions. Its composition is also intentional. Known by a few names — Artists Repertory Theatre, Artists Rep, ART — it represents all, and is recognizable as a brand monogram. The extensivity of the color palette also allows freedom for change across seasons. Because art — and ART — are constantly changing. 

From logo and color palette, to messaging, tagline, and brand guidelines, the new brand for Artists Rep tells the story of the organization’s impact on our city, and its ongoing dedication to share honest, relevant, stimulating work from diverse artists. We are thrilled that we could partner with ART’s team through our grant program this year. They champion our community. And reflect so many others in their work. 

*While we all eagerly await returning to live theatre soon, share in ART’s mission and work by visiting artistsrep.org.

The post Grady Britton’s Grant Winner Artists Repertory Theatre is Ready for Its Debut appeared first on Grady Britton.

Your brand’s purpose is bigger than you think. Very good news for any brand out to change the world and leave a lasting legacy. 

There’s a significant social shift that’s been underway for some time fueling this; our new COVID-19 world has accented it. Once-untouchable, stalwart institutions like government and even organized religion have been steadily losing their age-old perception of invulnerability and trust, eroded by exposure, scandal, ferment, and in-fighting. 

Assuming the role of principled, steady-handed leadership in peoples’ minds (and hearts) today: brands. Brands engaged in, showing up for, championing all kinds of causes beyond simple consumerism. 

“Have a Coke and a Smile – don’t forget the social change, too.” This has moved way beyond the selling of things. In fact, we would argue that in order to make any kind of a sale today, your brand first needs to make a statement. You need to be in the conversation, and it needs to jive with who you say you are. DEI, sustainability, business alliances, working conditions, community benefit – what’s your story? 

Making a statement is taking a position. Taking a position requires heart. Combining heart with business isn’t exactly taught in schools and isn’t traditionally invited into boardrooms. And yet, you can’t not stand for something now. Audiences want to know what matters to you. 

Here are two things to be ready for as you move your brand into what might be new territory for you:     

YOU WILL BE CHALLENGED. Much like this post, you can’t say everything all at once. Nor should you ;-) Roll out your position in a steady cadence of both messages and actions. Engage and invite discussion in social channels. This is not about defending a position as much as it is demonstrating involvement and a commitment to transparency. 

YOU WON’T BE PERFECT. Humility is maybe the most human trait there is for a brand. Admitting what needs fixing, showing progress – these show a vitality, a living-breathing connectedness to growth and change and improvement your audiences (and the world in general) are longing for. (And very much following along with.)    

Doing this takes courage, bravery, leadership. It’s difficult. And it’s inspiring. Are you ready?  

The post Reinventing Now – Is Your Brand a Beacon? appeared first on Grady Britton.

A little background: Forward Greens farms for the love of community, food and the planet. No pesticides, no GMOs, no nonsense — just 19 days, on average, from seed to shelf. To illustrate that, the design is vibrantly colorful. And the packaging is one of a kind.

Selected after a lengthy packaging search process to find the smallest footprint possible, something sustainable and something that offers a simpler production process, the tetrahedron is a completely different look for the produce aisle. As bagged lettuces is a crowded market, the look had to be distinctive to stand out. 

And see the full feature on GDUSA here.

(Forward Greens was also featured in Packaging of the World.)

The post In GDUSA: Forward Greens Brand Work appeared first on Grady Britton.

Grady Britton is a full-service brand agency based in Portland, Oregon. O­­­ur specialty lies in building brands that do more; creativity inspired by business goals and a will to be great. Grady Britton is a certified B Corporation. This certification means GB voluntarily invests in meeting significantly higher standards of sustainability, governance and giving back to the community in our daily operations. It stands for “Business as a Force for Good” versus a belief that business exists only to generate profit. Now more than ever, we want our time and talent applied toward greater purpose. Our mantra, “Leave today better than yesterday” is a simple North Star of an idea that brings us in everyday: improving, inspiring, challenging, creating for better. Our community, relationships, strategies, processes, the work— and especially, ourselves. It’s what motivates GB’s difference: building business for brands that put people first.

At Grady Britton we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members. We embrace diversity and want applicants of diverse backgrounds so our team represents a variety of perspectives and skills. We believe the more inclusive we are, the better our work will be.

Public Relations Account Supervisor:

As the Public Relations Account Supervisor at Grady Britton, you’ll lead with brand and with values. You’ll be a category expert for clients across a variety of B2B and B2C verticals, including tech, insurance, financial services, healthcare, food and beverage, nonprofit and more. You’ll work closely with energetic, passionate coworkers in different departments, and be part of an integrated agency that puts people first.

The bulk of your responsibility will be managing and leading your clients, while helping to bring a creative and strategic approach to campaigns beyond traditional PR and social media capabilities. You’ll bring new and fresh ideas to the table, be comfortable reaching multi-generational audiences and push the boundaries of campaigns you lead with experiential activations, PR/Social stunts and other non-traditional tactics. You’ll be a go-to PR expert and leader to the team and the rest of the agency, and utilize your talents to build full-scale campaigns that go above and beyond our clients’ greatest expectations. You’ll drive for results and build powerful and lasting relationships within and beyond our agency. You’ll also have the support of experienced industry leaders who believe in and trust your talent and who will challenge you to become the best professional you can be. You will work closely with the Public Relations Director to drive growth across our clients’ businesses, and to inspire and cultivate a sense of teamwork and collaboration, while managing some of our biggest accounts. This position does not have direct reports, but will present plenty of opportunity to mentor and delegate to team members across the department.

Key Responsibilities:

• Build, manage and implement full-scale B2B and B2C PR and Social Media campaigns in collaboration with paid media and creative campaigns.
• Serve as a day-to-day account supervisor and PR expert for our clients, building and implementing strategic and creative work that moves the needle.
• Identify creative news angles/trends and timely thought leadership topics and opportunities for our clients, suggesting ways we can insert the clients into trending coverage locally, regionally and nationally.
• Contribute to and help lead and build upon public relations and social media strategy for our clients, capable of building and guiding implementation of PR plans and content calendars from the ground up.
• Build strong and ongoing relationships with the media (local, national, trade, etc.)
• Craft highly-specialized contributed articles and work closely with subject matter experts to refine message.
• Monitor key performance indicators and understand public relations and social media metrics, and be able to communicate ROI to our clients.
• Work closely with PR Director and Management Team on new business leads, RFPs and presenting/pitching PR services to new clients.
• Manage client budgets, as well as allocate resources for account work, staffing plans, etc.

Basic Qualifications:

• 7+ years of experience in public relations, communications and/or marketing.
• Bachelor’s degree in Public Relations, Communications or a related field. Master’s degree a plus.
• Experience working in a PR Department of a full-service or integrated agency managing both B2B and B2C clients.
• Adepts at working with global brands and partner agencies abroad.
• Passionate about managing and mentoring junior staff members.
• A portfolio that demonstrates strategic planning abilities, results-driven work, writing ability and AP Style.
• Basic experience managing a full range of media relations work from one-to-one interviews, media training, managing on-site media at events and broadcast in-studio settings.

The ideal candidate will demonstrate the following:

• Direct experience in agency PR representing brands in a range of categories, including but not limited to food and beverage, consumer packaged goods, nonprofit, financial and professional services, tourism & hospitality, destination marketing and healthcare. Emphasis in tech and financial services.
• Demonstrated strategic thinking with proven ability to execute against tight deadlines and drive multiple projects at once.
• Strong communication, project management and organizational skills.
• Combination of strong analytical and strategic thinking for insights.
• Excellent verbal, written and interpersonal skills.
• Self-motivated and collaborative, willing to do what is right for the client and the team.
• Familiar with industry tools and resources such as Cision Cloud, Meltwater, Critical Mention, TV Eyes, Sprout Social, Co-Schedule, Falcon, etc.
• Experienced and excited about mentoring peers and junior staff members.
• Demonstrated success in managing and leading social media strategy, content development and campaigns.
• Comfortable and experienced in new business development and pitching.
• Familiar with local media influencers and capable of managing media relations campaigns for local, regional and national efforts.
• Able to identify and complete applications for industry awards and speaking opportunities for the agency and our clients, as needed.
• Experience in creating and managing a client budget, resources and staffing to a scope of work.

How to apply:

 Please submit the following information to jobs@gradybritton.com:

• Cover letter – tell us who you are and why you’re interested in the role!
• Updated CV or resume
• Portfolio – show off and show us why you’re the perfect fit for the job: case studies, earned coverage, strategic plans and anything else you’re proud to share.
• Professional References – we would like to receive at least one of each of the three professional references: a client, a boss, and someone you managed.

 Incomplete submissions will not be considered.

Thank you — we look forward to hearing from you!

The post We’re Looking for a Public Relations Account Supervisor! appeared first on Grady Britton.

Well, we’re thrilled they selected our work for this joyful brand. Forward Greens farms for the love of community, food and the planet. No pesticides, no GMOs, no nonsense — just 19 days, on average, from seed to shelf. To illustrate that, the design is vibrantly colorful. And the packaging is one of a kind.

Selected after a lengthy packaging search process to find the smallest footprint possible, something sustainable and something that offers a simpler production process, the tetrahedron is a completely different look for the produce aisle. As bagged lettuces is a crowded market, the look had to be distinctive to stand out.

See the full feature on Packaging of the World.

The post In Packaging of the World: Forward Greens Brand Work appeared first on Grady Britton.

A discovery session with stakeholders helped us prioritize the mission and the new brand go for — joy! We wanted something happy and human, especially because their competitors (other vertical farms) come from a brand position of high-tech. Sure, it’s how they farm (growing a fields-worth of greens in a warehouse-worth of space). But it’s not why. With this vision, we started thinking through new names, eventually picking the one that communicated a radically simple idea — one that says it’s time we treated our place here, in this little world, with a little more dignity. One that says we farm food, as fresh as nature would make, that asks the least of our resources. One that says things are moving — and we’re about it all moving the right way. A name that represented a drive to be innovative and a will to be ambitious.

Forward Greens.

Forward Greens farms for the love of community, food and the planet. No pesticides, no GMOs, no nonsense — just 19 days, on average, from seed to shelf. To illustrate that, the new logo is designed with rounded typography and subtle imperfections, a crest that nods at tradition, and a leaf that looks a little like an exclamation point. It sparks that joy. And outside of the brand’s primary palette of black, white and green, it’s vibrantly colorful, with a secondary palette of 10 accent colors. 

When the time for packaging came, we knew bagged-lettuce is a crowded market. Produce aisles are filled with options, so this one needed to stand out. Selected after a lengthy packaging search process to find the smallest footprint possible, something sustainable and something that offered a simpler production process, the tetrahedron took the win. It’s a completely different look for the produce aisle, and a stark change from the West Village Farm clamshell.

Working with the shape, though, was a challenge — with no clear front, back, top, bottom or even side. But wanting movement on the bag, a creative exploration included hand drawing shapes to test how they could wrap the bag until they aligned in a way that made visual sense…and wasn’t so awkward. We found one. To communicate that this is a small brand, local to Washington and Oregon, we also included Forward Greens’ Founder Ken Kaneko’s signature and illustrated photo to personalize the package. 

While every food category has a certain vernacular, the design for Forward Greens breaks the rules. This new brand design stretches accepted notions of produce packaging design while ensuring the product still looks appetizing (kinda important). Plus, we left room to still be able to see what’s inside. People want fresh. 

Across our eight months of work together — we’re talking brand discovery, brand anthem, rename, logo, colors, typography, packaging, copywriting, brand guidelines — we accomplished what we set out to do, and made produce aisles a little brighter. Forward Greens is now available in all premium grocers in Oregon, with 26 new retailers in Washington.

The post New Brand Forward Greens Goes for Joy appeared first on Grady Britton.

GB Senior Digital Strategist Sarah Eaton writes in MediaPost about how to add specificity to marketing goals that are based on the desired customer journey and not just the supporting metrics. She demonstrates how to create a more strategic approach to marketing so that data tells a clearer story of success, and even provides the steps and tools so you can do it, too. Ask the right questions upfront, and the answers are usually a little clearer when you have all that data to sift through. 

Read the article on MediaPost.

The post On MediaPost: Drive Action Through Marketing Data By Giving It Meaning appeared first on Grady Britton.

For the last three years, Grady Britton, led by our internal Equity, Inclusion, and Diversity team, has been working to increase our EDI proficiency. Through workshops, seminars and partnerships, we’ve learned the best way to improve is to look inward. And do it honestly, with a critical eye. Review our internal policies and practices. Learn, adjust, and take meaningful steps of action.  

And we know “action” is a long-term, ongoing commitment; not a moment. So we’re going to keep at it, doing everything we can to create real change. We began by putting our money where our passions are.  

Which is why throughout June, Griffs, along with an agency match, donated nearly $17,000 to social justice-oriented organizations. While employees chose the individual organizations they gave to, each one supports communities of color across critical initiatives and services, including education, mental health, legal defenses and bail, and the protection of civil and human rights. 

We’re sharing those organizations below in the hope that they’ll continue to be supported beyond now. We welcome your suggestions for others. And we’ll also continue to share our ongoing efforts and progress happening internally to affect things both in our office and out.

ACLU

Basic Rights of Oregon Education Fund

BEAM

Black Lives Matter Global Network

Black Resilience Fund

Black Visions Collective

Don’t Shoot PDX

Elijah McClain

Equal Justice Initiative

Homeless Black Trans women fund

Justice for Breonna Taylor

Loveland Foundation

Marsha P. Johnson Institute

Minnesota Freedom Fund

Movement for Black Lives

NAACP

NAACP Legal Defense & Education Fund

National Lawyers Guild San Francisco

Oregon Innocence Project

Self Enhancement, Inc.

Southern Poverty Law Center

United Negro College Fund

Until Freedom

The post Our Commitment to Continuing and Bettering EDI Efforts appeared first on Grady Britton.