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	<title>Glocal Conference</title>
	
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		<title>Zala Volcic’s [video]: Branding and social media</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/I_H7NSjNJMQ/</link>
		<comments>http://glocalconference.com/zala-volcic%e2%80%99s-video-branding-and-social-media/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 13:56:30 +0000</pubDate>
		<dc:creator>slavica</dc:creator>
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			<content:encoded><![CDATA[<p><embed src="http://blip.tv/play/hMkVgaigVgA" type="application/x-shockwave-flash" width="480" height="380" allowscriptaccess="always" allowfullscreen="true"></embed></p>
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		<title>Katerina Dineva: Dynamics of Online Identity Construction</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/Iw5X9gNfDrc/</link>
		<comments>http://glocalconference.com/katerina-dineva-dynamics-of-online-identity-construction/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 13:52:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Katerina Dineva's "Dynamics of Online Identity Construction" on the fluid concept of identity by making a comparison between its previous construction through the static content of the personal homepages, and the dynamic one today which uses social media.]]></description>
			<content:encoded><![CDATA[<p><strong>Katerina Dineva,</strong> in her presentation <strong><em>Dynamics of Online Identity Construction</em></strong>, started with a quote by Marshall McLuhan on technologies as the “extension of the human.” In the same way the previous media forms dissolved specific social boundaries related to time and space, the latest computer-mediated communications media seems to dissolve the identity boundaries as well.</p>
<p>Katerina started from the notion of identity as a network of interactions, with focus not on the network but on the transformations inherent to the network, mainly in representation and construction of meaning. The key question refers to the role of the Internet use or non-use in building  and transformation of this identity &#8211; in answering the ‘who am I’ question. Is technology merely a transmission tool, or does it use imply something deeper?</p>
<p>The medium and the genre have particular features which may play a part in phenomenological shifts in the sense of self, leading some web-content authors to experience the net as possessing particular potency as a means of self-presentation. This is related to the involvement of social media in changing of the relations between the public and private; between the identity characteristics and the values of the new social structure revolving around the web, such as individual freedom or open communication. Katerina discussed the fluid concept of identity by making a comparison between its previous construction through the static content of the personal homepages, and the dynamic one today which uses social media.  Furthermore, she referred to the issue of reliability of the constructed identity &#8211; multiple identities on personal homepages versus single identities on blogs. Finally, he increased element of interactivity and network communication influences the contemporary identity construction dynamics.</p>
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		<title>Irena Cvetkovic: Housing and Belonging in Cyberspace</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/ij3Py7scZK4/</link>
		<comments>http://glocalconference.com/irena-cvetkovic-housing-and-belonging-in-cyberspace/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 13:29:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Irena Cvetkovic’s presentation "Housing and Belonging in Cyberspace: Politics of representation and recognition" on strategies of identity construction on virtual terrains.]]></description>
			<content:encoded><![CDATA[<p><strong>Irena Cvetkovic </strong>started with a question if there is a real difference between traditional and virtual communities.  One crucial difference is that virtual communities are based on a common pragmatic interest , allowing expedient entry and exit, and low maintenance costs. Traditional communities may be based on biology, tradition, emotions, where entry and exit requirements are difficult or impossible to change.</p>
<p>Irena’s presentation <strong><em>Housing and Belonging in Cyberspace: Politics of representation and recognition</em></strong> focused on strategies of identity construction on virtual terrains. Taking the net utopian position of endlessly investing in absolutely free and fluid virtual identities as a starting point, the presentation attempted to identify nostalgic users, belonging to and seeking recognition within the cyber world.  If we accept the notion of virtual communities as imaginary communities (T. Adorno), user behavior, communication and discourse can be interpreted through terms such as housing and belonging. Virtual communities are often constructed for specific categories of people such as females, gays, lesbians, or category of people constructed through narrow intersection of two or more communicates, such as ‘Queer and Asian,’ ‘Black and Lesbian,’ ‘Black and Fat Lesbians’… These communities insist on identification and construction of a stable identity through strategies of exclusion of all other categories of people. Community safety is used as an alibi for exclusion. &#8220;The question now is not if you are a lesbian, but are you a lesbian enough,&#8221; said Irena. Mechanisms of identity construction were examined also through phenomena such as the kicking scenario (kicking, net jargon &#8211; exclusion of a community member from the social media group) and the use of spatial metaphors.</p>
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		<item>
		<title>Session VIII: Shapeshifting Identities</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/PioKFYOIqr0/</link>
		<comments>http://glocalconference.com/session-viii-shapeshifting-identities/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 13:21:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://glocalconference.com/?p=358</guid>
		<description><![CDATA[Suzana presented a post-structuralist philosophical analysis of a case study of the role of social media played in the first organized public outburst against collective identity in Macedonia: protests called initially by architecture students in Skopje against the governmental and court decision to fund the building of a church on the main city square (public space) using public funds, a decision made without consultation with the public. The demonstrations ended in violence.]]></description>
			<content:encoded><![CDATA[<p><strong>Niels Hendriks</strong> introduced the eight and final session of this year&#8217;s Glocal Conference: Inside Social Media. The first speaker in this session on <strong>Shapeshifting Identities</strong> was Suzana Milevska, with <strong><em>Whatever Identities.</em></strong></p>
<p>Suzana presented a post-structuralist philosophical analysis of a case study of the role of social media played in the first organized public outburst against collective identity in Macedonia: protests called initially by architecture students in Skopje against the governmental and court decision to fund the building of a church on the main city square (public space) using public funds, a decision made without consultation with the public. The demonstrations ended in violence.</p>
<p>The mainstream media, largely politicized, represented the event differently: the ruling party media represented the protests as ‘students provoking violence under the direction of the opposition party.’ The opposition party media represented it as ‘terror against democracy’ performed by a group of hooded counter-demonstrators, where the police stood by and let the students get physically beaten. The social media responded with several Facebook groups, with several thousands of followers. A Facebook event organized a third protest demonstrating against the previous two protests.</p>
<p>Interestingly, charges or incitement of violence have been pressed against the students. However, even the students’ supporters do not really see the students, points Suzana, but see the opposition party instead – the students were expected to have acted on behalf of this or that dominant party, and not on their own behalf. The students are victims, said Suzana, not plaintiffs: according to Lyotard, victims have not only lost something but have also lost the power to represent their loss.</p>
<p>Suzana referred to the notion of belonging, with focus on the oscillations between universality (collective identities) and particularity (student protest &#8211; belonging). On the background of fixed and collective identities, social media, she concluded, enabled new powers in negotiating identities, but they can also add more fuel to severe public reactions, which can be used by the dominant regime for prosecuting individual citizens or small groups not belonging to the dominant groups.</p>
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		<title>Strasko Stojanovski: Nationalistic Competition over the Internet</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/KlaNYLPYEMk/</link>
		<comments>http://glocalconference.com/strasko-stojanovski-nationalistic-competition-over-the-internet/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 11:28:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://glocalconference.com/?p=355</guid>
		<description><![CDATA[The nationalistic contestation over the Internet space often starts as individual need for expression of otherness, but it transforms very fast into collective confrontation for promotion of nationalistic ideas.]]></description>
			<content:encoded><![CDATA[<p><strong>Strasko Stojanovski</strong> presented <strong><em>Nationalistic Competition over the Internet: Legal Regulation and Social Impact.</em></strong> Traditional media used to be the main media for promotion of nationalism and for citizen mobilization. In the last ten years, the traditional media nationalistic activities are supported by the Internet. The legal framework for regulating the Internet and online activities is novel, and it’s necessary to reshape the regulatory systems. In terms of social implications, we can witness online a process of reshaping of identities, political mobilization usage, promotion of nationalistic ideas, and incitement of conflicts between ethnic communities. The nationalistic contestation over the Internet space often starts as individual need for expression of otherness, but it transforms very fast into collective confrontation for promotion of nationalistic ideas.</p>
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		<title>Jelena Maksimovic: The Dark Side of Social Media</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/hKw7Y183BLc/</link>
		<comments>http://glocalconference.com/jelena-maksimovic-the-dark-side-of-social-media/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 11:14:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://glocalconference.com/?p=353</guid>
		<description><![CDATA[Participation in the social media may lead to social change, but not the one desired by most social media advocates: nationalistic groups also use social media tools for community mobilization.]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Citizen journalism or various global actions carried through the channels of social media come to mind. Yet, we must bear in mind that the same technical affordances are available to a human rights activist and a terrorist” said Jelena Maksimoic in the presentation ‘The Dark Side of Nationalism. Jelena examined a case study of a self-declared nationalist association in Serbia – the Serbian National Movement 1389. Among similar nationalist movements, this one is consciously stepping outside the anonymity of Internet forums, actively using social media platforms (blogs, Facebook, YouTube) as a social mobilization tool for their activities.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">She explored whether participation within social media, in this context, can lead to social change, albeit the one not desired by the social media advocates, or whether these activities can account for something more than mere “impression management” online. Jelena observed that extreme nationalism, which is somewhat suppressed in the mainstream media, is reigning free online and, combined with the overwhelming tabloid culture, constitutes a new mainstream public sphere of unregulated conversations.</div>
<p>When speaking of social media, citizen journalism and global green or humanitarian actions may come to mind. &#8220;However, the same tools are available to a human rights activist and a terrorist,” said <strong>Jelena Maksimovic</strong> in the presentation <strong><em>Nationalism and Social Media: The Dark Side of Social Media</em></strong>. Jelena examined a case study of a self-declared nationalist association in Serbia – the Serbian National Movement 1389. Among similar nationalist movements, this one has consciously stepped outside the anonymity of Internet forums, actively using social media platforms (blogs, Facebook, YouTube) as community mobilization tools.</p>
<p>Going through many examples of online wars and propaganda, Jelena observed that extreme nationalism, which is somewhat suppressed in the mainstream media, is reigning free online and, combined with the overwhelming tabloid culture, constitutes a new mainstream public sphere of unregulated conversations. She questioned whether participation in the social media, in this manner, can lead to social change, albeit the one not desired by the social media advocates.</p>
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		<title>Social Media and Nationalism: Evolving Concepts by Anastas Vangeli</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/zcYKkF_8Hn0/</link>
		<comments>http://glocalconference.com/social-media-and-nationalism-evolving-concepts-by-anastas-vangeli/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 10:55:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://glocalconference.com/?p=350</guid>
		<description><![CDATA[The social media did not diminish nationalism by promoting globalism; in fact, social media and nationalism seem to go well hand-in-hand together.]]></description>
			<content:encoded><![CDATA[<p>Social media transform the way communities and identities discursively exist. One of the innovations brought by the new media breakthrough is that discursive formations became disembodied from “objectivities,” stated Anastas Vangeli using post-structuralist philosophical approach in his presentation ‘Social Media and Nationalism: Evolving Concepts’. Factors such as physical space, structural clarity and temporal linearity are overcome, and therefore, the new, unbound communities can be seen as deterritorialized, decentralized and detemporalized. One of the formations that certainly undergo these changes is the imagined community of the nation.</p>
<p>Nationalism, as a value neutral concept, is the cohesive force linking the individuals and the nation on one hand, and the nations and the global society on the other. It is presently undergoing significant changes because of the impact of social media. Nationhood is not related to territory: the diaspora and transnational nationalism flourish worldwide. Nationalism is no more contingent to the centers of power as well, as it utilizes the power of the communication from-below that social media has. Its expression and the very content become dynamic and “permanent” – nationalism is happening in real time and what was once the “imaginary” discourse nowadays is being written down and perpetuated.</p>
<p>The presentation engaged in an analysis of the evolving concepts of social media and nationalism drawing upon a variety of examples gathered from social media platforms. In conclusion, the social media did not diminish nationalism by promoting globalism; in fact, social media and nationalism seem to go well hand-in-hand together. Moreover, if one replaces the word &#8216;nationalism&#8217; with another negative social phenomena, such as &#8217;sexualism&#8217; or &#8216;racism&#8217;, the observations would be the same.</p>
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		<title>An Example of Internet Censorship in Turkey:YouTube presented by Ferzan Ozyasar</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/IX6KXwyCotE/</link>
		<comments>http://glocalconference.com/an-example-of-internet-censorship-in-turkeyyoutube-presented-by-ferzan-ozyasar/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 10:40:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Political censorship, in particular, violates the human rights of access to information, expressing freely a personal opinion, and the right to a fair trial. The top-to-bottom decision making chain on  access to media, including media censorship, is against the establishment of a democratic culture.]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Ferzan Ozyasar presented An Example of Internet Censorship in Turkey: YouTube, with the aims to assess the ways of internet censorship in Turkey against human rights and the culture of democracy.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Up until 2009, access to 1,475 websites was banned by the Turkish Information Technologies and Communications Authority, in addition to the 280 websites banned by court order.  Access to websites is banned mainly through barring the access to their IP addresses. In practice, this implies that access to international networking and sharing websites, such as YouTube, Blogger or WordPress, all tools for sharing personal opinion, can be and has continuously been barred by various courts. Most of these sites have been banned because of presence of child pornography, encouragement of suicide and insults to Ataturk –which, in Ferzan’s opinion, gives a political and anti-democratic tone the legal execution.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Political censorship I particular violates the human right of access to information, expressing freely a personal opinion, and the right to a fair trial. The top-to-bottom decision making chain on  access to media, including media censorship, is against the establishment of a democratic culture.</div>
<p><strong>Ferzan Ozyasar</strong> presented <strong><em>An Example of Internet Censorship in Turkey: YouTube</em></strong>, with the aims to assess the ways of internet censorship in Turkey against human rights and the culture of democracy.</p>
<p>Up until 2009, access to 1,475 websites was banned by the Turkish Information Technologies and Communications Authority, in addition to the 280 websites banned by court order.  Access to websites is banned mainly through barring the access to their IP addresses. In practice, this implies that access to international networking and sharing websites, such as YouTube, Blogger or WordPress, all tools for sharing personal opinion, can be and has continuously been barred by various courts. Most of these sites have been banned because of presence of child pornography, encouragement of suicide and insults to Ataturk –which, in Ferzan’s opinion, gives a political and anti-democratic tone the legal execution.</p>
<p>Political censorship, in particular, violates the human rights of access to information, expressing freely a personal opinion, and the right to a fair trial. The top-to-bottom decision making chain on  access to media, including media censorship, is against the establishment of a democratic culture.</p>
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		<title>Session VII: Social Impact and Legal Regulation of Social Media</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/Yq4gZoefJ3g/</link>
		<comments>http://glocalconference.com/session-vii-social-impact-and-legal-regulation-of-social-media/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 10:22:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Ljupco Gjorgjinski's presentation "Framing Openness: Protecting Net Neutrality Through Legal Principles" with six proposed principles for governing the Internet in protection of the end user segment.]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">On 21 September 2009, the Chairman of the Federal Communications Commission of the US, Julius Genachowski, proposed a way forward on protecting the neutrality and openness of the internet through legislated principles that would hence become legal rules.   This marks an important precedent and a new turn in US policy on Internet Governance which will have global repercussions.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">At the core of the debate is whether a principle that has stood as a bedrock in the structure of the internet should be put into law. This principle states that the data that move through the internet should move without any regard of the kind of data they are. However, lately there have been increasing inclinations to do exactly the opposite, mostly by Internet Service Providers (ISPs) that feel threatened that their core services may be seriously challenged by this principle. For illustration, many ISPs are telephone companies, which have a vested interest in interfering with VoIP technologies &#8212; especially as the internet moves increasingly to mobile devices.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The current paradox is that, for most of the Internet&#8217;s history, any regulations &#8212; especially by government &#8212; have been seen as dangerous for the internet, and especially for the preeminent principle of net neutrality. Now, it is government regulation that is seen as the only way to preserve the net&#8217;s rightful neutrality.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Still, the regulations is seen not through laws but through principles. Four principles have so far guided the FCCs approach. These four principles can be summarized as: &#8220;Network operators cannot prevent users from accessing the lawful internet content, applications, and services of their choice, nor can they prohibit users from attaching non-harmful devices to the network&#8221; (Genachowsky 2009). The FCC&#8217;s Chairman is now proposing that two more principles be added, and the lot of six to become Commission rules.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;The fifth principle,&#8221; as proposed for discussion and adoption by the FCC, &#8220;is one of non-discrimination &#8212; stating that broadband providers cannot discriminate against particular Internet content or applications.&#8221;  Routers should not be judges.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">&#8220;The sixth principle is a transparency principle,&#8221; the proposal concludes, &#8220;stating that providers of broadband Internet access must be transparent about their network management practices.&#8221; The critical junctures of internet traffic should be open for review, though not in a way that may compromise the security of the network or the competitive advantages of specific firms.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The discussion is open and vibrant and it will affect the way the internet develops and is used in the future all over the world.</div>
<p class="MsoNormal">The 7<sup>th</sup> Session of Glocal 2009 was introduced by <strong>Vladimir Davcev</strong> from Sts. Cyril &amp; Methodius University of Skopje. The first speaker, <strong>Ljupco Gjorgjinsk</strong>i from the DiploFoundation, presented <strong><em>Framing Openness: Protecting Net Neutrality Through Legal Principles</em></strong>.</p>
<p><span style="font-family: Calibri, sans-serif; line-height: 17px; font-size: 15px; "> </span>On 21 September 2009, the Chairman of the Federal Communications Commission of the US, Julius Genachowski, proposed a way forward on protecting the neutrality and openness of the Internet through legislated principles that would hence become legal rules.   This marks an important precedent and a new turn in US policy on Internet Governance which will have global consequences.</p>
<p>At the core of the debate is whether a principle that has stood as a bedrock in the structure of the internet should be put into law. This principle states that the data that move through the Internet should move without any regard of their content and type. However, lately there have been increasing inclinations to do exactly the opposite, mostly by Internet Service Providers (ISPs) that feel threatened that their core services may be seriously challenged by this principle. For illustration, many ISPs are telephone companies, which have a vested interest in interfering with VoIP technologies &#8212; especially as the Internet moves increasingly to mobile devices.</p>
<p>The current paradox is that, for most of the Internet&#8217;s history, any regulations &#8212; especially by government &#8212; have been seen as dangerous for the Internet, and especially for the preeminent principle of net neutrality. Now, it is government regulation that is seen as the only way to preserve the net&#8217;s rightful neutrality.</p>
<p>Still, the regulations is seen not through laws but through principles. Four principles have so far guided the FCCs approach. These four principles can be summarized as: &#8220;Network operators cannot prevent users from accessing the lawful internet content, applications, and services of their choice, nor can they prohibit users from attaching non-harmful devices to the network&#8221; (Genachowsky 2009). The FCC&#8217;s Chairman is now proposing that two more principles be added, and the lot of six to become Commission rules.</p>
<p>&#8220;The fifth principle,&#8221; as proposed for discussion and adoption by the FCC, &#8220;is one of non-discrimination &#8212; stating that broadband providers cannot discriminate against particular Internet content or applications&#8230; The sixth principle is a transparency principle,&#8221; the proposal concludes, &#8220;stating that providers of broadband Internet access must be transparent about their network management practices.&#8221; The critical junctures of Internet traffic should be open for review, though not in a way that may compromise the security of the network or the competitive advantages of specific companies.</p>
<p>The discussion is open and vibrant, and it will affect the way the Internet develops and is used in the future all over the world.</p>
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		<title>Tina Zdovc: Online Carrier Service- Path Towards Social Media Tools</title>
		<link>http://feedproxy.google.com/~r/glocalconference/~3/GungKlV4dRs/</link>
		<comments>http://glocalconference.com/zala-volcic-branding-and-social-media/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 09:12:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Glocal]]></category>
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		<description><![CDATA[Social platforms and hidden profiles enable realistic internal information about employer but on the other side candidates' personal life data which can also be found there can influence professional life. ]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">In the first session of the third day of Goca09, Joachim Heinz talked about “Social Media Tools in Working Environment” where he presented the Teamweb project, a part of T-systems communication. “Social media and software are in fact only tools, like a hammer or a saw; the difference is how we use them and how we make a social creation out of it”, he stated.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Today&#8217;s intranet-sites normally are top-down electronic newspapers. Employees can read officially</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">launched news, see organigrams and search for documents – the old way which we all know how intranet</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">works. Employees cannot change the information on such Intranet 1.0. Intranet 2.0, on the other hand, has built in social Intranet, where information comes from all employees.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">On the technical point of view, the social intranet is a mixture of wikis, blogs and social network features. The Teamweb shows official news and user generated content on one site with a modern dashboard.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Embedding various social media tools within the Intranet maximizes collaboration, communication, and networking. A customizable cockpit type of interface allows individual selection of topics and groups, and prevents information overload. The TeamWeb boosts project speed, improves transparency, knowledge access, decreases email traffic, enables better team work, faster identification of experts, and easier information access for newcomers. All in all, TeamWeb effected with a rising level of employee satisfaction and better image for the company.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Joachim emphasized that the greatest advantage of using 2.0 intranet is in the direct feedback it provides users with. For employee satisfaction, the most important feedback is social feedback. Certainly, there are challnges to be overcome: stovepiping, information overload, and cost transaction of change from 1.0 to 2.0. However, if you want your company to be competitive for the next 25 years, you have to think about how to incorporate social media within your company environment,&#8221; concluded Joachim.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Todayґs intranet-sites normally are top-down electronic newspapers. Colleagues can read officiallylaunched news, see organigrams and search for documents – the old way we all know an intranetworks.During the presentation he presented of how a company with 800 colleagues goes a new way of internal collaboration and knowledge management by replacing old intranet structures with modern social media. On the technical point of view, the social intranet is a mixture of wikis, blogs and social network features. The Teamweb shows official news and user generated content on one site with a modern dashboard.He said that using wikis, social networks, blogs, and tools we use every day in the private space not in the professional are tools that provide us with direct feedback.Most important feedback I s social feedback , is social feedback if you like something you get positive feelings that’s why is social media.Now we have the tools and knowledge what to do with it – communication, document meetings, collaborate in projects, customers’ relations – we need to use it in function of the company culture.</div>
<p><strong>Tina Zdovc<span style="font-weight: normal;"> started her presentation with a video on online carrier services, presenting <a href="http://www.myfuture.edu.au/">My Future</a>, an award winning Australian governmental website and a social media tool founded in 2002, which by now has over one hundred million hits. </span></p>
<p><span style="font-weight: normal;">In the era when  knowledge, skills and abilities can easily find a way to global labour market, job applications can be submitted online, job interviews can be performed via web conference, and possibilities for developing an international career are unlimited. The question is where to start in this vast field of information, possibilities, networks, profiles and interactions. The new media, through efficient tools, job search engines, and career services, offer important and up to date information about career development, qualifications, trainings and jobs. Information about an employer can be collected easily from the social media and, vice versa, employers can also do a quick research on candidates prior to recruitment. Social platforms and personal profiles enable realistic internal information about employers; however, on the other side, candidates&#8217; personal data is also accessible online. </span></p>
<p><span style="font-weight: normal;">The main message of this presentation was the added value of the use of social media tools in improved communication, interactivity and feedback.  Online carrier services have several characteristics: they are user friendly, they enable following trends, they can be personalized and they offer customized interface, targeted job results, virtual job interviews, and attendance of online job fairs. </span></p>
<p><span style="font-weight: normal;">The research of numerous web pages is supported with a case study of a job search service <a href="http://www.jobwiser.si/">Jobwiser</a> which provides short presentation movies of employers and working environment, it enables users to create a profile including short movie presentation and it also has an open profile on Facebook.</span></p>
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