The AmbITion Scotland eventcast of the Getting Digital Webinar 1: Listening Online was being broadcast this afternoon, Thursday 25th Feb!  It came to you live from Surgeons’ Hall, Edinburgh.  You can watch the on-demand video of the event here!

If you watched online, thank you for your participation to a lively and engaging presentation. Check our Twitter tag #getambition for comments about the event too!

The afternoon will began with an introduction from Hannah Rudman Lead Consultant on AmbITion Scotland, and featured the Listening Online keynote talk by Mike Coulter of Digital Agency.

Download a PDF of the agenda here.
To get easy access to the eventcast on-demand video - signup and follow the onscreen instructions, you’ll receive a link via email from us to activate your account - check your spam if it does not appear immediately. Login to watch.

READ THE INSTRUCTIONS BELOW:

Click to go to AmbITion Scotland’s eventcast website.
1. Sign up!

Select the ‘SIGN UP‘ tab at the top of the page, fill in your details and follow the onscreen instructions to activate your account via email:

2. Once logged in, click the Eventcast tab

3. Chose which eventcast you want to participate in

4. Select the keynote

5. This is where you will end up

Click to go to AmbITion Scotland’s eventcast website.

(Any problems call our Helpline on 0141 4160868).

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However, as ever, I’m not panicing, and am quietly confident

Nic Covey, Nielsen’s director of cross platform insights, wrote in a blog post about the report, “Changing Models: A Global Perspective on Paying for Content Online.while there were no clear-cut categories of content that will successfully sell online, there was a “definite maybe,”

“When asked to focus on specific types of content, survey participants are more willing to at least consider paying for particular categories, especially if they have done so before,” Covey wrote. In four categories - theatrical movies, music, games and professionally produced videos - 50 percent or more said they would consider paying or have already paid for online content. At the other end, less than 30 percent said they would consider paying for social networks, podcasts, news-talk radio, consumer-generated video and blogs.

The idea that quality content - whether that quality resides in the value of the content or the aesthetic - concurs with the new report from NESTA on the Royal National Theatre’s NT Live! productions. “Beyond Live: digital innovation in the performing arts” proves that not only did NT Live! productions sell out; they also sold to a different demographic (and so created new audiences for the work); and audiences valued the shared experience of seeing something live and with other people - going against the perception that on-demand entertainment is preferred for digital delivery.

This is excellent news for the RNT, and great news for the rest of the cultural sector. The new work appears to be sustainable in that a new, wider audience is being reached without impacting the environment by requiring them to travel to a London-based venue. Although NT Live! is a hybrid between a live performance and online experience, the lessons are universally applicable to culture. What we can aim to create digitally is special, unique, contextualised experiences, that new and existing audiences will pay for. They will pay for what is scarce online: meaningful experiences (content and context) and relationships based on something real and trusted (curation and community).

The artistic/cultural product has become more than just the product. Its become a service! Discuss :-).

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10th June ‘10

This event will be broadcast live!

A day of exploration, exposition, conversation and critical thinking around the digital opportunities for organisations as you think about artistic practice, organisational and audience development and business models in our digital age.

This Roadshow Central is the third of four similar events happening across Scotland between March and June this year. This event will feature a keynote speaker (not yet confirmed), case study presentations from Festivals Edinburgh and Simon Bedford, Hoipolloi, as well as the opportunity to get hands-on with our Get Immersed! seminar and workshop session.

Further information and sign up will be available 6 weeks prior to the event.

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27th May ‘10

This event will be broadcast live!

A day of exploration, exposition, conversation and critical thinking around the digital opportunities for organisations as you think about artistic practice, organisational and audience development and business models in our digital age.

This Roadshow Central is the third of four similar events happening across Scotland between March and June this year. It will feature keynote speaker Ewan McIntosh, NoTosh, Digital Media and Education,  case study presentations from Andy Caitlin, Queens Hall and Julia Fenby, Glow, as well as the opportunity to get hands-on with our Get Immersed! seminar and workshop session.

Further information and sign up will be available 6 weeks prior to the event.

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May 6th ‘10

This event will be broadcast live!

A day of exploration, exposition, conversation and critical thinking around the digital opportunities for organisations as you think about artistic practice, organisational and audience development and business models in our digital age.

This Roadshow East is the second of four similar events happening across Scotland between March and June this year. It will feature keynote speaker Professor Paul Harris, Centre for Excellence, Uni of Abertay,  a case study presentation from David Stark, Royal Scottish National Orchestra, as well as the opportunity to get hands-on with our Get Immersed! seminar and workshop session.

Further information and sign up will be available 6 weeks prior to the event.

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