Embroidered / Printed Shirts, Jackets and other Promotional Products

Current Promotional Logo Items Special

noreply@blogger.com (Anonymous) — Wed, 20 Feb 2013 15:22:00 +0000

Product Spotlight - Drinkware
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Product Spotlight - Made in the USA
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Product Spotlight - Kitchen Products
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Product Spotlight - Made in the USA
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Hospital Bags for Nurses Week
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Bat A Thousand In Any Industry!
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NEW Low Quantity Presentation Folders by Warwick
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ASI 5 Star-Sage A+: Get a "Wow!" from your clients with new innovative Multi Disc Packaging for CD & DVD
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High Quality Plastic Drinkware from HOWW - Made in the USA!
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Lip Balms on Sale through April 30!
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Hans Mfg, Your Lowest Priced Source for Padfolios & Clipboards
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See What's New From Leprechaun for 2013
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EQP on St. Patrick's Day Promos!
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Basketball Sale!!
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Brooks Brothers Italian Merino Wool Sweaters
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Chinese New Year survival guide 2013
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Every desk should have one!
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Don't Miss This Valentine's Day Special!
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New BUILT For iPad Mini
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2013 Full Line Catalog
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Job Shirt SALE! Maximize your profits NOW!
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Made in the USA
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Hot New Product from LarLu!
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New Phoenix Pen
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Acroball - Hybrid Ink Pen
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PPAI Expo Booth Videos
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Tide to Go & WD-40 team up in the new Squeaky Clean Kit!
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Get Noticed With Full Color Ads From Beacon Promotions!
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2013 Full Line Catalog
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Carhartt Jackets Made in the USA
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Santa wants you to give the Easter Bunny a hand!
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Golden Express 2013 Line
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Custom for You..
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Free Freight
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American Made
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Foldable Water Bottle
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24 Products Made in the USA
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Special Offer On Retractable Banners and Table Covers
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Brent has his head in the clouds
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Stop! Don't Eat that Donut...It's a Simply Smashing Compressed T-shirt!
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$100.00 -SAVINGS THROUGH MARCH!
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Vantage Fleece Frenzy - Great Closeout Prices
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Under a buck, for a limited time only!
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Poolside Wine Glass - A New Fresh Idea from Next
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Treat Your Doctor for National Doctors' Day!
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24HR Ship USBs Fastest Delivery, Huge Variety & Best Price
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Save 15% on Full Color Presentation Folders
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NEW - Confetti COASTERS! Made from Recycled Tires
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Customer Service
Futura Embroidery & Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

Made in USA promotional products.

noreply@blogger.com (Anonymous) — Fri, 01 Feb 2013 18:35:00 +0000

2013 January Specials for Promotional Items and Embroidery

noreply@blogger.com (Anonymous) — Sun, 13 Jan 2013 05:42:00 +0000

Product Spotlight - Desk & Pocket Calendars
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Product Spotlight - New Products for 2013
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Product Spotlight - Hats and Headgear
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3 Great ways to do Lapel Pins
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A-Peeling Advertising!
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Ready-To-Go Graduation Signs
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ASI 5 Star-Sage A+: Holy Cow! Begin the Year with Great Pricing & Repeat Business Potential
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Save 15% on Full Color Rack Cards
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Your One Stop Source for Lighted Drinkware - Made in the USA!
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Sand Pails on Sale through 4/30/13!
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Dualtone Padfolio Just $7.75 (R) for 40 Pieces
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Atlas Embroidery & Screen Printing 2013 Catalog
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LENS CLEANING CLOTH from KTS, Inc
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Free Three Day Rush on Basketball Products
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The New Products You've Been Waiting For!
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New and exclusive Chocolate Bars from Gifted Expressions!
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Breaking the Rules
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16 New Gourmet Items under $2 (c) from Maple Ridge Farms - Free Samples at ASI Orlando
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SEE WHAT'S NEW FOR 2013!
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Better than EQP on 2013 Monthly Planners
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Beacon Promotion's 2 for 1 Specials Generate Sales!
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Endless Possibilities in Any Weather!
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FREE Shipping on Banners - Come Check It Out!
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January Issue - Hot New Products
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See thru covers lets you view it all
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Start the Year Right with New Performance Caps from KC Caps
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Simply Smashing Travel Themed Compressed T-shirts are the Ticket!
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Spotlight Your Promotions
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2013 New Pens
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Teginder Ravi
Futura Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

Futura Embroidery and Promotional Solutions

( PPAI:408207 UPIC:FUTURA SAGE: 26727)

9003 Robson Dr., Manassas, VA 20110

Ph: 703-880-8230 Fax: 703-880-7054

Visit us at http://www.futurapromo.com

Holiday Special !

noreply@blogger.com (Anonymous) — Wed, 14 Nov 2012 15:10:00 +0000

Product Spotlight - Under a Dollar
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Product Spotlight - Computer Accessories
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Product Spotlight - Last Minute Gift Ideas
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Your favorite products are ON SALE at Huffermen!
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High Quality Thermal Tumblers from HOWW - Made in the USA!
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New USA Made Shatterproof Ornaments
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Precise Gel Retractable Rolling Ball Pen
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Must See Gift Sets
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Gourmet Gift Bags
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Order calendars now to beat the rush!
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Holiday gifts that speak for themselves
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Trade Show Banner Savings!
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Proud to Say… USA MADE
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Carhartt Scrubs and Lab Coats
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Fall for These Blankets!
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ASI 5 Star/Sage A+: Best in Show, Just Got Better
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Holiday Gift Guide 2012
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Stadium Cup Sale, Perfect for Holiday Parties & Company Events
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Aloe Up Bringing Great Brands Together
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Custom Printed Trade Show Tablecloths
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Pentel 2012 Specials
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Best Price on Micro Plush Blanket - Free Retailing Packaging!
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Free Shipping on 17 Best Selling Gifts through November 15 from Maple Ridge Farms
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Best Selling Fruit Gifts Are In Season!
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12 Deals of Christmas! Holiday Food Gifts Under $15
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Holiday Gift Special
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Delicious Gifts Wrapped and Ready!
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Tide to Go Promo - Now available from Natural Trends!
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CUSTOM 5 Day pins your customers love
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NQP Sale On Deluxe Padfolio As Low As $4.95 (C)
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Tower Above the Rest
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Open Now to See the REAL VALUE in a Warwick Value Stick Calendar
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The gift that keeps on giving...
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Here's The Scoop!
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Be Prepared for the Holiday Season
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Belgian Chocolate Gift Boxes from Astor
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Closeout Clearance Sale!
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Better than EQP Sale on Electronics Carriers
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Have Fun this fall - Build Spirit with Scrolling Banners and SpiritHairTM
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Beacon Promotion's Calendars and Planners are on Sale!
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Recession Buster-Grocery Bags!
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Save Up To 25% On Full Color Catalogs
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2013 Planners only $0.33 (c)
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32 Full Color Items Below EQP
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Gifts that will impress!
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We have Holiday Items for you
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Devara... world's best priced photo stand
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Great Gift Ideas In Just 48 Hours, On Sales Now from Points of Light
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Promotional Products Weekly Specials

noreply@blogger.com (Anonymous) — Wed, 19 Sep 2012 15:52:00 +0000

Product Spotlight - USB Drives
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Product Spotlight - Calculators
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Product Spotlight - Executive Gifts
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Personalize Your Next Event
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Your One Stop Source for Oktoberfest Mugs - Made in the USA!
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Go the Extra Yard!
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G2 Retractable Gel Ink Rolling Ball
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Big Savings On Headwear
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4 Color Holiday Savings
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For kids of all ages
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Huge Selection of Political Products!
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Bring Awareness
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Carhartt Labor Day Layers
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Next Quantity Pricing Special!
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EQP on Delicious Food Gifts for Breast Cancer Awareness Month
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Ornaments Unlimited 2012 Catalog
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Think Pink....
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Lots of Fun!
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Eco-Friendly Promotional Products 2012
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Eliminating Holiday Jitters
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Holiday Specials 2012
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ASI 5Star-Sage A+: New Holiday Packaging for CD-DVD Discs. The Finishing Touch!
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Football Season Begins with Next Column Pricing!
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An Oldie, But Still a Goodie, Industry's Highest Repeat Orders
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Custom Painted Gumball Machines - The Longest Lasting Promotional Item
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Make Fall Events Come Alive with Color from Leprechaun
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Aloe Up Suncare Flu Season Close Out
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September Pennant and Streamer Special from QBC
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Pentel 2012 Specials
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Be Prepared for Hunting Season
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Micro Stripe Broadcloth Shirts Priced Right
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Energize Holiday Sales with Great Coffee Gifts
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BEWARE of flying objects!
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Back to School Savings with LarLu!!
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Gourmet Cider for the Season!
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53 Items – ALL ON SALE!!!!
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Great idea to support a great cause
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Firefighter Work Shirts
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EQP Special on Stylus Pens!
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Special Promotion - Think Pink for Breast Cancer Awareness!
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Check This Out... Flash Drives for 1.90
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Create an eye-catching display with table covers, runners and banners from Beacon
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10% off Tasty Treats from HPC Global
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Holiday Packaging from American Ad Bag!
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24 Hour Service and Lowest Price of the Year!
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Ready, Set, GO PINK! for Breast Cancer Awareness
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Everyday Low Prices on Imprinted Table Covers
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Made In USA The ThunderStix® noisemaker: We never miss event dates
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Wow - 10% Off Special Selected Bags!
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3 Great ways to do Lapel Pins
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Recycled Memo Pad and Pen
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Under Budget Gourmet Gifts
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Flavourit water bottle with built in fruit infuser.
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White Napkin Sale
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Exclusive Memo Books from Tru Art
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Vote YES for Profits
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Postcard Printing & Mailing Blow Out
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Domed Labels-The most versatile promo product ever!
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Teginder Ravi
Futura Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

20 Tips On How To Use Promotional Products And Solutions, Branded Apparel And Even Corporate Gifts

noreply@blogger.com (Anonymous) — Wed, 12 Sep 2012 20:00:00 +0000

20 Tips On How To Use Promotional Products And Solutions, Branded Apparel And Even Corporate Gifts

Many companies think about publicize products, but are virtually sure what is ideal for their specific variety of business. We offer low cost promotional products which happen to have logos of the brands men and women like. If you deliver people office products, clothing, or promotional purses, that's less stuff that they need to go out and purchase. According to the value, the promotional solutions can promo items often be divided into a few broad categories. These steps can take about 30-45 minutes or simply longer on lots of jobs, so most advertisements specialty orders contain a setup charge fee that will help defray these bills. Some promotional goods companies even present free artwork design and modification.

Plain together with simple: discount promotional products offer you more for your hard earned cash. In order to sell your goods and services and to influence visitors to buy from a person, you need to have several important things planned. For example: Print your small business address or logo (2) along with the URL of ones own homepage (3) at the promotional product. They are available for a couple of pence each. There are thousands of products that anyone can put your emblem on… The individual promotional product you decide should be good several factors already discussed and also the type of affair or promotion. Wholesale promotional goods indent sourcing permits more flexibility on design and colorations, options to individualize your promotional items and the opportunity to fulfil large requirements, all you need is usually an idea and an acceptable lead time.

When you may be selecting Promotional Products then you certainly have to be aware of the budget you have allocated to it. Smaller items are able to usually be supplied in 2-3 many days using air shipping whereas bulky items along the lines of Beach Towels could need 10-12 days, but smaller quantities could possibly be brought-in earlier by just air freight to promote material. It's important to gauge who the recipients with the promotional product is going to be. You can never achieve that with print advertisements, which costs even more than you'll ever invest in promotional products. Not only can be these cheap and also lightweight making it quicker to carry.

Given this, it would be wise with an advertising budget to your company that comprises premium incentives, regardless of the kind of business you're inside. Always remember you are not giving at a distance wholesale promotional supplement merely to deliver it, the main objective behind this activity ought to be solved and your company should get what advertised . expects from a real promotional strategy. Beauty- The Company should promote an attractive product so the promotional is simply not used to breakup with it or place it away, in fact it ought to be treasured or valued because of the customers, as it acts to be a hammering technique around the brand and the organization. Simply put is it doesn't ability of the fact that promotional product to maintain on promoting to stay on giving away advertising impressions that will more people than simply the recipient. For that, many top providers choose offering special discounts to people or a lot of schemes which in fact work. The products can be chosen to match other media, can be aiimed at select audiences, and selectively handed out.

In the majority of cases, you'll want to find promotional products that fit into the medium cost range. Basically, they do and so, just on part of some presents. The promotional merchandise offered as gifts towards target customers will present your company's identity, with your logo printed on the item, these may comprise showpieces to redecorate your homes or simply some utility item that may be helpful for you with your daily chores. Promotional products should be considered alone, but also are very effective when integrated using other media in any complete marketing advertising campaign. You might present you with a USB flash disk drive or inexpensive camera as a thanks for your time gift to people who book sales appointments to you, or to folks that give you recommendations to other revenues leads. During sponsored activities, have your individuals distribute or be dressed in customised lanyards. These promotional gifts could be the forerunners of success to the brand.

Source - http://www.farmerscupboard.com/?p=10

Visit us at http://www.futurapromo.com for corporate apparel and embroidery.
Visit us at http://www.futurapromo.us for all promotional products and corporate gift items

Implementing The Most Effective Methods Of Reaching Your Consumer Is Everything

noreply@blogger.com (Anonymous) — Tue, 28 Aug 2012 19:46:00 +0000

STRATEGIES

|

8/28/2012 @ 9:46AM |143 views Source :

http://www.forbes.com/sites/prospernow/2012/08/28/implementing-the-most-effective-methods-of-reaching-your-customer-is-everything/

Implementing The Most Effective Methods Of Reaching Your Consumer Is Everything

Marianne Bickle, Contributor

I've never heard any retailer state that it has "all the business it can handle." The quest for building a solid base of loyal consumers and the expansion of reaching new consumers are every retailer's goals. Offering an assortment of products and services desired by the target market is not enough to bring consumers to the retailer's store front. Ongoing promotion of the store's brand, image, products and services are required.

For some retailers in financial difficulty, promotion is one of the first areas to be downgraded or cut altogether. Cutting back on the company's promotional efforts is comparable to telling your customers that (a) our products and services are not important, (b) we don't want you to patronize our store and/or (d) we are going out of business. Of course, none of the previous statements may be accurate. However, a lack of promotional efforts with your customers may be viewed as such; after all, actions are a very powerful form of communication.

Basic Promotional Tools

August is an important shopping month for consumers; they look for "back to school" bargains on school supplies and clothes. Retailers entice consumers into the store for sales and hope to instill loyal shopping behavior in the upcoming holiday months.

Three basic promotional tools include word-of-mouth (WOM), radio and the Yellow Pages. According to the BIGInsight^TM Monthly Consumer Survey conducted in August 2012, WOM is used by 30% of the sample. WOM is a powerful tool that entices consumers to act. As you look at the relatively small influence of the The Yellow Pages, you may think "why use it?" There are many reasons to use The Yellow Pages: (a) it is free, (b) consumers will look up the category of the retailer, and (c) phone numbers and addresses are listed. If you aren't listed in The Yellow Pages, you are invisible to new customers. For a nominal fee, businesses can add a description of the company and a map.

Traditional Promotional Tools

Since the economic crunch in 2008, consumers' perceptions and actions toward saving money continue to change. Consumers are positively responding to discounts, savings and coupons. In August 2012 BIGinsight^TMMonthly Consumer Survey asked consumers what traditional promotional tools influence their back-to-school shopping. 46.8% of the 9426 consumers are influenced by coupons; 41.4% are influenced by instore promotions. Other successful promotional tools include TV/broadcasts (30.5%) and newspaper advertisements (29.5%). These traditional promotional methods may not be "tech savvy" but with an clean message they entice consumers into action.

Social Media Promotional Tools

Social media is an important form of communication. It is a fast, economic form of communication. The message can be changed daily with relative ease. More importantly, social media allows consumers to pass on the promotional message with relative ease. This form of technology goes back to the orginal WOM, but instead of using voice, technology is used.

The BIGinsight^TM Consumer Survey reveal that 18.7% of the consumers are influenced by back-to-school email advertisements.

The next most successful method of social media promotion is blogging (5.8%). Blogging is beneficial for retailers if the company carefully monitors the blog message. The information in the blog should focus on use of products, fun facts and industry information. Blogs that uplift the spirit and are positive in tone are the most effective.

What does this information means for your company?

One promotional tool is not the answer for any retailer. The effective promotional effort requires a mixed method of tools. At the very minimum, retailers will benefit from the following actions:

Generate positive word of mouth promotion: This means making sure the company offers excellent customer service. Always invite the customer back; offer service with a smile.
List your company in The Yellow Pages: If a customer is not familiar with your store or the area, he/she will search the Yellow Pages. It is a free service. There is a nominal cost for adding details about the store and a map.
Offer coupons: Consumers respond positively to coupons. Make the coupons easy to read. Include an expiration date in order to drive consumers into the store.
Instore promotions throughout the store are essential: They guide consumers throughout the store and provide interest in the store's products.
Build a consumer email list: Ask consumers to be on the email list; never assume. Send advertisements, announcements and coupons via the email list. Develop a regular schedule of email advertisements (every Thursday for example). By doing so, consumers will (a) look forward to a weekly update on sales and events and (b) consumers will begin to build reminders to patronize and/or loyalty toward the company.

Current Week Specials

noreply@blogger.com (Anonymous) — Thu, 23 Aug 2012 15:40:00 +0000

Visit us at www.futurapromo.us for more promotional products

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Product Spotlight - Electronics
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Product Spotlight - Electronics Part 2
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Need it Quick? Call Huffermen!
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HOWW Offers the Largest Selection of Shots & Samplers in the Industry - Made in the USA!
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Go the Extra Yard!
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VBall Extra Fine Point Roller Ball Pen
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Pink Products For Every Budget
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Think Pink!
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Drive Your Sales Opportunities!
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CARHARTT SUMMER TEES
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Pink
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Sidekick for $0.32
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ASI 5 Star-Sage A+: Use the Power of Classic Combos to make Your Clients Sing!
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New Slap Wristband USB Drive! Quote to enter our Cancun Giveaway!
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Quality Acrylic Dbl. Wall 16 oz. Tumbler On Sale - Full Color Available
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Weekly Special - Promotional Products

noreply@blogger.com (Anonymous) — Thu, 17 May 2012 03:20:00 +0000

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One Piece Minimum on Badge Releases
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Get their attention like no other product!
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Low Cost Custom Coupons To Build YOUR Business!
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Sometimes you need to take a closer look!
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Futura Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

The Rise Of Apparel

noreply@blogger.com (Anonymous) — Tue, 17 Apr 2012 03:57:00 +0000

Wearables – April/May 2012 : The Rise Of Apparel
The Rise Of Apparel
Christopher Ruvo

Decades ago, promotional T-shirts were a rarity. Now, apparel is the number-one-selling ad specialty item. Industry veterans recall the humble beginnings that took us from there to here.

The pen was mightier than the shirt. That was the state of affairs in the advertising specialties industry in 1982. Writing instruments were king and wearables were a distant fourth, comprising less market share than calendars and business gifts.

but thatwas about to change

within Five years, half of all promotional products distributors were selling apparel and/or accessories, compared to less than 30% in 1983. By 1991, wearables became the industry’s top earner. Twenty years later, wearables account for one out of every three promotional dollars – a staggering total of $6.2 billion in revenue. “Apparel has taken center stage, and the product offerings have really broadened over the last 30 years,” says industry Veteran Duane Watlington, president/CEO of the New Jersey-based distributorship Active Imprints (asi/104863). “Wearables are not going anywhere.”

As Wearables magazine celebrates its 15th anniversary, there’s no better time to examine the humble beginnings of the promotional apparel industry. We asked industry veterans to reflect on the early days and offer insight into how the category has ascended to a place of pride. Here’s what they had to say:

“In 1969, no one knew what to do with wearables. They told me, ‘You’re crazy – no one would ever wear a shirt with someone’s name on it.’” – Max Scharf, Counselor, 2000

The Origins

Ira Neaman, founder/CEO of Vantage Apparel (asi/93390): Max Scharf is believed to have done the industry’s first imprinted T-shirt order of any consequence for Anheuser-Busch. He and I had lunch many years ago, and he told me that back then he had to buy threepacks of white T-shirts from retail stores until he had 1,000 shirts. Then he had red printed on white for the Budweiser shirts, which were a hit. That’s supposedly how the wearables industry was born.

Marty Lott, founder/CEO, SanMar Corporate Apparel, Bags, Hats and Accessories (asi/84863): People have this internal need to belong to groups, and that is what really propelled our industry forward. We have given people the ability to show the groups they belong to through the apparel they wear.

Paula Lavorgna, owner of Newton Screen Printing, Embroidery & Promotional Products (asi/283340): Businesses realized that wearable items presented a great form of advertising. In the early days, some of our best customers were local bars. People wanted to wear shirts with the brand of their local bar. There was a big demand. I’d say to the owner or bartender, “If you sell these T-shirts at cost, you’ve got free advertising.” It’s still true today. It’s why the industry took off.

Bob Kronberger, sales account manager for Geiger (asi/202900): The retail market helped drive the growth, too. People were seeing these things in retail, and everybody wanted a printed T-shirt. There was a lot of potential there.

Ralph Abercrombie, director of merchandising, Atlantic Coast Cotton (asi/37355): In the 1950s, James Dean wore a white T-shirt and it became popular as outerwear. Then in the ’70s you had iconic printed tees like the Farrah Fawcett shirt and the Rolling Stones big lip thing. There were these seminal prints that got everyone’s attention, and suddenly everyone wanted those images on their chest.

Angela Loverdi, owner of Angela Loverdi Graphic Services, a consultancy to the promotional products industry that offers creative graphic designs: Nike and Adidas and other high-end brands started to put their names on T-shirts, and people wore the garments on the outside, not as undershirts. It suddenly became a fashion item. People wanted imprinted merchandise. It really burst open in the ’80s, and this side of the industry started to explode with it. It hasn’t slowed since.

Business AT The Beginning

Today, distributors can select a dizzying array of apparel and accessories from a wide range of suppliers. Innovations in production, along with things like e-mail and computer-based order management systems, have led to lightning- quick fulfillment times. Things were markedly different in the early days.

Mark Stevenson, owner at Proforma Stevenson & Associates (asi/300094): Let’s just say the choices were a lot more limited then, as far as product goes.

Neaman: When I started in 1977, the original products were white and navy 50/50 polo shirts offered with an embroidered logo. That was the full and complete catalog.

Lott: There were a limited number of supplies And a very limited number of companies you could buy them from. From a blank shirt standpoint, it was difficult to keep my warehouse full. There was an expression, “2-4- 4-2,” which meant you had to buy shirts in bunches of two smalls, four mediums, four larges and two extra-larges. Even if I wanted to buy just 100 extra-larges, I couldn’t do it.

Loverdi: It was just the basics: tees, hoodies, crewnecks, a nylon jacket maybe, basic caps. Sometimes you could get a long sleeve. You were limited on color palette; it was mainly primary colors. Availability was always an issue. I’m on the East Coast, and you never purchased from the West Coast because the freighting costs weren’t feasible. If your local Suppliers didn’t have what your client wanted, you’d offer an alternative. People were usually OK with it.

Stevenson: The lead times and the time factor were such that you couldn’t solve problems without healthy advance notice. You’d take orders for the upcoming football season at the beginning of baseball season.

Loverdi: Order-taking was interesting. I worked at a screen-printing shop at the time, and people would come in with an order scribbled on note paper. Sometimes, they’d just walk in and bark out what they wanted. It wasn’t as inefficient as you’d think, though; everyone was very diligent and paying attention.

Abercrombie: Inventory was kept on ledger cards. Pencil hash marks showed how many of a T-shirt we had. How else were you going to do it?

Watlington: You had to manually write orders that you would make copies of, and you’d fill in what style the customer wanted, what sizes, price, etc. You’d have to manually add up the pricing and call suppliers to see what was available; you couldn’t do anything online, Of course. We screen printed in-house in those days, and we’d do our designs in a darkroom. Computer graphics changed all that.

Neaman: A standard order back then took six to eight weeks to fill. There was no FedEx; everything was mail. No cell phones, no voicemail.Still, everybody was comfortable with things taking time then. Gradually, six to eight weeks became five to six weeks, then three to four weeks and so on until now, when we’re in a same-day/next-day service environment.

Apparel’s ascent

By the late ’90s, wearables had truly taken over. In 1997, one in every four promotional products sold was a wearables item. The number of apparel suppliers swelled dramatically, and product offerings expanded well beyond T-shirts and caps to include an array of offerings, like wovens, golf shirts, high-end jackets and polos. Fabric choices ballooned, too, and fabric quality increased, as things like microfi- Ber, high-density polar fleece and Tencel came online. The expansion continues today, with technological advancements powering performancewear innovations and other developments that are making apparel more versatile than ever before.

Abercrombie: As fast as our customers could print on the garments, they were getting more clients and more business. It eventually grew from people wanting shirts for family reunions and prizes and incentives to corporations calling for huge orders of all kinds of logoed wear.

Neaman: The casualization of the workplace, especially in the ’90s, really helped drive growth. You had the emergence of casual Fridays, where employees would wear polo shirts, and companies started wanting to put their names on the shirts. Corporations started to understand the walking billboard concept – that the number of impressions they’d get for the cost made logoed apparel the most costeffective medium

Lott: We started our Port Authority brand in 1991, and that was really a response to casual Friday, to the workplace becoming less formal. You could see the market was going to be huge.

Loverdi: There were greater sales to be had in the wholesale market for promotional sportswear, and there was demand for higherend products. So through the ’80s and ’90s you started to see more suppliers and more products and higher-end brands getting involved.

Watlington: More products and styles became available due to competition. You had one supplier adding a couple of things, so then its competitor came out with more styles to outdo them. It kept going from there.

Stevenson: I really saw all the new styles and different products start to come into play in the early ’90s. The difference then was that everything was domestically made. In the mid-’90s, imports really started to take off.

Neaman: As time went on, the gap between our industry and retail lessened. There used to be a big difference between the two. But now they’re pretty similar to each other. Enduser requirements are more fashion-forward, so you adapt to that.

Lavorgna: The number of SKUs has just exploded. When we started, we used Hanes T-shirts and Fruit of the Loom T-shirts, and that was it. There were two different crewneck sweatshirts. Now, there are six different weights and four different combinations of cotton and polyester. Decorating techniques Have really expanded, too.

Kronberger: You started to have all the women’s styles become available. It used to be there were either no ladies’ styles or very limited styles. But in the ’90s it started heaviest with pieces for women. Now it’s very unusual to come out with styles that are not available for both men and ladies.

Abercrombie: When I started, there weren’t men’s and women’s; there was just “adult.” That’s what it was called. Now our catalogs have special ladies’ sections; it’s taken for granted that if you have a men’s size, you’re going to have a ladies’ to go with it.

Stevenson: As you had more products and more competition and the technology come into play, selling changed. It became much more professional. Because of the tools we have and all the product solutions at our fingertips, we can be better problem-solvers for our clients.

The Years ahead

Lott: Going forward, I think there’s going to be more variety of product. We’re producing better products that will last longer. Value is going to increase.

Stevenson: I see a lot of market blending. I see markets like sporting goods and promotional products blending together because people want a one-stop solution; they want their promotional products distributor to be an expert in fit and fabrics for apparel. You’ll Always have to keep up your expertise.

Watlington: The industry definitely isn’t going away. To be competitive, you need to stay on top of retail and fashion trends. See what the kids are buying at the malls, both for style and graphics, because we’re following retail more closely than ever.

Lavorgna: I think there’s going to be a consolidation, and that it’s going to be harder to be a middle-sized business.

Loverdi: We’re going to see a trend where people value quality more, where it’s less about price. I think you’ll see people wanting more American-made products.

Neaman: There’s always going to be food, shelter and clothing. People have a human need for affiliation and being part of a group, yet they also want to be unique and individual.

They like to identify with their companies, teams, organizations, groups, causes. Imprinted apparel allows them to do that, yet also be unique, so it’s the best of both worlds.

Christopher Ruvo is a staff writer for Wearables

Learn it Live!

Ceramic Specials - The long lasting promotional items

noreply@blogger.com (Anonymous) — Thu, 05 Apr 2012 04:39:00 +0000

Weekly Specials

noreply@blogger.com (Anonymous) — Wed, 04 Apr 2012 17:21:00 +0000

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Promotional Products for Memorial Day

noreply@blogger.com (Anonymous) — Tue, 03 Apr 2012 19:54:00 +0000

Top 10 Products for Memorial Day! Contact us if you are looking for any of these products customized with your organization / company name.

Memorial Day is coming up next month on May 28th. Your customers will want to celebrate this holiday with these fun, patriotic products.


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Our Weekly Specials

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Trend Alert: Denim Jackets

noreply@blogger.com (Anonymous) — Mon, 12 Mar 2012 22:13:00 +0000

Carhartt by Broberry Manufacturing (asi/42057) carries this men’s 100% cotton denim jacket (J292) that features a spread collar, button-front closure and Sherpa lining with quilted nylon lining in the sleeves.

Denim jackets, while known mainly as an outerwear and work wear staple, are making a comeback in the fashion world. This fall, J.Crew will be featuring men's denim jackets as a layering piece under jackets and over sweaters and blazers, with turned-up collars and cuffed sleeves. During Milan Menswear Fashion Week this past January, leading label DSquared2 showed off denim jackets layered with tuxedo jackets, leather jackets, raincoats and white shirts.

The wide-ranging use of jean jackets proves just how versatile the item is. "Our J291 and J292 styles were new for fall 2011 and did really well," says Erin Tricker, vice president of sales & operations at Broberry Manufacturing (asi/42057). "They were hot sellers in all areas of the country because they can be a three-season jacket in the colder climates and a very versatile jacket in warmer climates. We see sales for all different types of channels, from farm stores to promotional accounts."

The Carhartt jackets that Broberry carries are perfect as work wear. "Both styles are made of 11.75 oz. 100% cotton denim and feature button-front closures and two chest pockets," says Lindsay Habermas, inside sales associate at Carhartt by Broberry Manufacturing. "The J292 also has quilted nylon lining in the sleeves." In addition, both jackets feature a Sherpa lining that serves both comfort and function.

Tri-Mountain (asi/92125) offers eight denim pieces, including the Tahoe shirt jacket (869). "It looks like a shirt, but it's actually a very warm jacket with an 8.1 oz fleece lining," says Danny Tsai, vice president of merchandising. "It's been such a popular style that we offer it in 10 colors and in extended sizes."

Tsai says the manufacturing and agricultural sectors still show some demand for denim. "However, it's not as strong as it was in the '80s and '90s," he adds. "We are very focused on retail trends and fashion, so it's interesting to note that hipsters and the young millennial set seem to have embraced it in recent years."

While Tsai thinks the demand for denim jackets will remain about the same in the next year, both Habermas and Tricker believe it will grow, and not just because of their rising popularity on the catwalks. Says Tricker, "They've always been a staple in the work wear line and will continue to be."

Specials This Week !

noreply@blogger.com (Anonymous) — Wed, 08 Feb 2012 23:36:00 +0000

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Holiday Specials This Week!

noreply@blogger.com (Anonymous) — Wed, 16 Nov 2011 15:59:00 +0000

Product Spotlight - Employee Awards
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Product Spotlight - More Last Minute Gifts
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Product Spotlight - Party Products
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Product Spotlight - Party Products
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The Original Compartment Drinkware from HOWW - Made in the USA!
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Over 100 gifts under $25!
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Varsity Disposable Fountain Pen
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GIANT CUP OF COFFEE...blow out price!
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Puffers are Irresistible!
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CHECK SAFE - GEL PEN FROM ONE SMOOTH LINE YOU CAN TRUST!
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ASI 5 Star - Sage A+: Holiday Music Tins: Its a Keeper!
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Galactic Holiday Ornament Sale
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Holiday Season Gift Bags - FREE SET UP!
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FREE Shipping from Maple Ridge Farms on 12 of our Best Sellers
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The absolute height of Indulgence!
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Custom Printed Teardrop Flags from Quality Banner!
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14 oz. Stainless Travel Tumbler EQP and FREE 24 Hour Service
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Gift Giving Ideas below EQP!
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Humphrey Sport Bottles on Sale through 12/31/11!
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Distinctive Holiday Gourmet Food Gifts
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See Why Calendars Are Welcomed
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Choose Your Brand. Choose your Price. Choose Your Softshell.
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Blankets For Almost Every Budget
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Coffee Mug Stuffer for the Holidays
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Padfolio Gift Ideas, Best Industry Prices, Low Minimums, Free Sample w/Shipper Number
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Holiday Travel Promo Sales - the sky's the limit
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2011 Holiday Ideas!
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Take a Closer Look With Our Magnifiers!
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Show Your Tough Side
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Custom Booklet Calendar Super Sale
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SILICONE STIMULUS-Lowest Pricing EVER on Silicone Bracelets
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58 Sale Items, HPC Global
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Stay Fire Safe and Winter Warm with Carhartt
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Spread Joy and Savings from SAMCO this season
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Monthly Planners Super Sale - Better than EQP
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Lanyards and More!
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Holiday Bag Sale
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Belgian Chocolate Gift Ideas
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Foldable water bottle with FREE HOLIDAY PACKAGING!
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Tis the season for giving... let Beacon help you find the perfect gift!
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EQP on Microfiber Cloth!!
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Devara...to fruitcake or not to fruitcake
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Inspiring Concepts
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"Krazy" Cheese Slicer, Now On Sale!
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Custom Printed Ribbons
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color it...jump it...kick it...flag it!
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Free Full-Color Imprints on Calendars
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The Flexi-Lite is Back!
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Silicone Awareness Products--- Factory Direct Pricing
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Happy Holidays - Kids & Family Party Favors as Low as $0.12 (r)
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Personalized Jackets
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NEW PRICING ON USB FLASH DRIVES from KTS, Inc
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The right blanket for your Customers
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New Highlighters in 5 Vibrant Colors from Nationwide Promotions, LLC
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Holiday Food Gifts Under $12
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Teginder Ravi
Futura Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

Corporate Apparel & Gifts - Specials this week

noreply@blogger.com (Anonymous) — Wed, 02 Nov 2011 15:50:00 +0000

Product Spotlight - Made in the USA
Watch Video

Product Spotlight - Winter Apparel
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Product Spotlight - Last Minute Gifts
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Product Spotlight - Last Minute Gifts
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Light Up Your Sales with Blinking Shots from HOWW, Made in the USA!
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Over 100 gifts under $25!
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G2 Retractable Gel Ink Rolling Pen
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It's Puffer Pet Season
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CHECK SAFE - GEL PEN FROM ONE SMOOTH LINE YOU CAN TRUST!
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ASI 5 Star - Sage A+: Look Smart! So much more than a Business Card....
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Galactic Holiday Ornament Sale
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Save Some Cash!
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Check this out! Why pay so much for a holiday card that gets thrown out?
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Save 20% to 50% - More gifts just added to the Maple ridge Farms Outlet Store
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Your source for FRESH and DELICOUS popcorn!
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New Custom Windchaser Flags from Quality Banner
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Stadium Cups, LOWEST Price and FREE 24 Hour Service
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Gift Giving Ideas below EQP!
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Humphrey Lip Balms & Clips on Sale through 12/31/11!
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Holiday Gifts That Wow
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See What Warwick Is Giving Away FREE!
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PING Outerwear - Keep the Focus on Your Game Instead of the Weather
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Winning Basketball Promos
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Microfiber Cloth...FAST!
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Foldable water bottle with FREE HOLIDAY PACKAGING!
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Cocoa for the Holidays!
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Great NEW Idea! Biz Card Caddie! Promote Business 24/7. Really!
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Boxer Shorts and More!
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Exec Journal Book Just $6.95 (R) for 40 Pcs. + Free Sample with Shipper Number
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Slam Dunk Promo Items for the Fall
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58 Sale Items, HPC Global
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Free Set-up Epoxy Dome Printing!
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Think of Waldor for Monthly & Weekly Planners - Great Prices & Selection
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Carhartt Jacket Sale!
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Umbrellapalooza
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Your perfect Holidays Promotions/Gift - NEW Children's Adventure Books
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Nano meets Junior So Many Choices!
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Ice Scrapers from Beacon Promotions Make a Cool Advertising Tool!
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A unique, durable, highly visible Holiday Gift
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Party Trays Make Sure Your Message Is Seen!
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Fall Printing & Mailing Specials From QuickPrint Line
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FREE Planner Samples / Best Industry Pricing from The Royal Line
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Need more Logo impressions for less?
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SILICONE STIMULUS-Lowest Pricing EVER on Silicone Bracelets
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Apparel
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Don't miss this Price Rollback
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For all your tradeshow displays, wristbands and printing needs
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We're Not Just Crayons!
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Water Globe & Bobble Head - Holiday Special
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Carhartt November Sale Days
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Devara...to fruitcake or not to fruitcake
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Teginder Ravi
Futura Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

Specials this week

noreply@blogger.com (Anonymous) — Wed, 19 Oct 2011 14:07:00 +0000

Product Spotlight - Awards
Watch Video

Product Spotlight - Made in the USA
Watch Video

Product Spotlight - Winter Apparel
Watch Video

Product Spotlight - Made in the USA
View Flyer

Light Up Your Sales with Blinking Shots from HOWW, Made in the USA!
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EQP on FRESH-BAKED GOURMET COOKIES
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G2 Retractable Gel Ink Rolling Pen
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Cheaper than dirt.
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The NEXT BIG THING is Here!
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CHECK SAFE - GEL PEN FROM ONE SMOOTH LINE YOU CAN TRUST!
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ASI 5 Star - Sage A+: Just in Time! Small Quantity - Quick Turn makes you look good and keeps your clients happy.
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Score a Hat Trick - 3 winning Hockey promo items
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Galactic Holiday Ornament Sale
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Think FOOTBALL, Think LEWTAN!
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Personalize Your Holiday Events with Custom Cups From Huffermen
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Save up to 50%-More Gourmet Gifts Just Added to the Maple Ridge Farms Outlet Store
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No tricks...only treats! EQP from Mid-Nite Snax!
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Custom Printed Feather Dancer Flags from Quality Banner
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Steel Tumblers Under $3.00 (R) - Free Sample
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Gift Giving Ideas below EQP!
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Humphrey Lip Balms & Clips on Sale through 12/31/11!
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Holiday Gift Ideas that Tower Above the Rest
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Leap into the New Year with Fall Savings!
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Enjoy Outdoor Adventures in Style and Comfort with Dri Duck
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Halloween Light-Ups are back at CleggPromo!
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Stylish Holiday Ideas By BUILT
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EQP -20% on Select Sanitizer!
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R.S. Owens (75530) EQP on our entire collection of Fusion Glass Awards!
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Foldable water bottle with FREE HOLIDAY PACKAGING!
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BIG Price Reductions on Newly Added Close-Outs
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Instant Apple Cider
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Great NEW Idea! Biz Card Caddie! Promote Business 24/7. Really!
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Make Sure To Mark Your Calendars For Savings From SAMCO!!
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Winter Is Right Around The Corner
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Best Prices on Table Covers
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Deluxe Journal Book Just $6.70 (R) For 40 Pcs. + Free Sample W/Shipper Number
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Lip Balm Flavormania
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No tricks...only treats! EQP from Mid-Nite Snax!
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$0.59! Four styles, one price
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Even more Bargain Busters at LOW prices from Beacon Promotions!
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Cool Breeze - Coolest Chair Around
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2011 Holiday Ideas!
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Inventory Blowout!
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Carhartt Has You Covered
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Monthly Planners at incredible pricing- Union Made - 5 star select
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Watch Your Promotion Move with This Cool Toy!
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Your Lanyard Promotional Experts - Factory Direct Price
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New product from your Camp Chair Headquarters!
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Handy Pizza Cutter with Bottle Opener At Below EQP
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NEW ORNAMENT DESIGNS! MULTI-COLOR, LASERED, CUSTOM SHAPES!
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MADE IN USA
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2012 High Impact must have new product
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Carhartt November Sale Days
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Kraft/Non-Woven Bags
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Nano meets Junior So Many Choices!
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Free UV Coating & Paper Upgrade from Quick Print Line
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Teginder Ravi
Futura Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

noreply@blogger.com (Anonymous) — Mon, 10 Oct 2011 10:51:00 +0000

Top Selling Products

Want to know Futura's best selling items? always in stock and ready to ship.

#1 - 16oz. Freedom Tumbler (16FREDOM)

BPA Free! 16oz. acrylic double wall insulated cup and matching straw. O-ring keeps straw in place. Twist top lid. Individually polybagged.

#2 - Drawstring Backsack (DRAWBKSK)

Multi color imprint available. 210D nylon material.
Straps cinch together. Actual size is 15”h x 13-1/2”w.

#3 - 24oz Revolution Tumbler (24REVOTL)

Crown Exclusive. Patent Pending. BPA free! 24oz single wall tumbler with matching solid colored rubber grip and unique stirring straw. Band features a swirl design that compliments the swirl lid.

#4 - 16oz Grip N Go Grande (16GRPNGO)

Crown Exclusive. Patent Pending. BPA Free! 16oz Poly Pro cup with diamond patterned rubber grip and drink thru lid. Matching colored rubber non-sided bottom. Double wall insulated to keep beverages hot.

#5 - Silicone Bracelets - Debossed (SILBRACD)

Debossed deep into the bracelet. Actual size is 1/2" wide.

#6 - 22oz. Freedom Tumbler (22FREDOM)

BPA Free! 22oz. acrylic double wall insulated cup and straw. O-ring keeps straw in place. Twist top lid. Individually polybagged.

#7 - Hand Sanitizer Spray Pump (HANSPRAY)

100+ sprays of lightly scented sanitizer. FDA
approved. Holds 0.34 ounces. Not refillable.
Actual size is 5-1/2”h. Individually polybagged.

#8 - Collapsible Foam Kan Cooler (COLKKLR)

Free 2nd side imprint. Cloth exterior with felt-lined
interior. Actual size flat is 5-1/8”h x 4”w. Actual size
open is 4-1/8”h x 2-3/4”diameter.

#9 - Drawstring Sport Pack (DRAWSPRT)

Multi color imprint available. 210T polyester. Pull string closure with mesh front pocket, slip front pocket with pen loop. Actual size is 17-1/2”h x 14”w.

#10 - 16oz. Orbit Tumbler (16ORBTMB)

16oz double wall insulated acrylic tumbler. Colored drink thru lids are available at an additional charge. Individually polybagged.

See 16oz. Orbit Tumbler Lids for lid options.

#11 - Exercise Bands (EXECBAND)

Exercise resistance bands with foam grips. Easily folds into gym bag. Actual size is 15"w.

#12 - Media Lounger (MEDILNGS)

Patent Pending. Media Lounger holds your cell phone. MP3 player or other mobile device in an upright position for easy viewing. Grip holds device in place. Flexible mechanism for easy adjusting. Actual size is 7-3/16"h x 2-5/16"w. Individually polybagged.

#13 - Sun Shade Square (SUNSHDSQ)

Light, reflective material to keep automobile cool. Easy to open and install. Held in place with automobile sunvisor. Actual size is 27"h x 56-3/16"w. Pops open and folds easily using elastic loop strap.

#14 - Desk in a Box (DESKBOX)

Mini desk items including a stapler, staples, paper clips, rubber bands, transparent tape, sticky notes & sticky flags. Great for traveling. Organized box for easy use. Actual siz is 3-3/8"h x 4-3/4"w. Individually polybagged.

#15 - Sun Shade (SUNSHDE)

Light, reflective material to keep automobile cool. Easy to open and install. Held in place with automobile sunvisor. Actual size is 28”h x 60”w. Pops open and folds easily into carry pouch that measures 9-1/2” x 10”.

#16 - Non-Woven Reusable Grocery Tote (REGRTOT)

Multi color imprint available. Eco-friendly! 90 gm weight, non-woven tote for groceries. Helps reduce the use of plastic! 20% recycled material including a covered board insert. New lower price! Actual size 13-3/4"h x 11-3/4"w with 8-1/2" gusset.

#17 - Stadium Blanket (STADBLKT)

Multi color imprint available. Roll-up style with matching flap & handle. 100% anti pilling polyester fleece with whip stitched edge. 240 gsm. Hook & Loop closure. Washable surface. Actual size is 54"l x 47"w.

#18 - Rivet LED Key Light (RIVET)

Translucent colors. Super bright LED light. Hold button in for light. Batteries included. Split key ring attached. Individually polybagged. Actual size is 1”h x 2-1/2”w.

#19 - Aero Non-Woven Backsack (AEROBKSK)

Light & durable 75 gram non-woven polypropylene material. Drawstring closure. Actual size is 16”h x 13”w.

#20 - Silver Silicone Bracelets (SILBRACS)

Metallic overlay on solid color bracelet. Imprint is laser engraved to show the color of the bracelet through the metallic overlay. Engraved in our US factory. No waiting for overseas delivery! This item does not contain lead. Actual size is 1/2" wide.

Promotional Gift Items for your business - special offers this week

noreply@blogger.com (Anonymous) — Wed, 05 Oct 2011 21:22:00 +0000

Product Spotlight - Tower Food Gifts
Watch Video

Product Spotlight - Chocolate, Cookies & Brownies
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Product Spotlight - Awards
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Product Spotlight - Awards
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Free Set Up Plus 4Color Imprinting at 1Color Pricing
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VBall Extra Fine Point Roller Ball Pen
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Erasers Like No Others!
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CHECK SAFE - GEL PEN FROM ONE SMOOTH LINE YOU CAN TRUST!
View Flyer

ASI 5 Star - Sage A+ : How do You Benefit? 1) Look like a Genius. 2) Save Your Client's Money!
View Flyer

Padfolios, LOWEST Prices, LOWEST minimums, FREE Sample w/Shipper Number
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Wrestling with the economy? Stay on top with these
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Galactic Holiday Ornament Sale
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Cost-effective advertising all year long!
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Take a BITE this Fall. - Next Column Pricing!
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USA Made For You
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10% off the Entire Maple Ridge Farms Line-2 Weeks Remain
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Custom Printed Auto Magnets from Quality Banner
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Stein Sale Just $.99 (R) 24 Hour Shipment & Free Sample
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Gift Giving Ideas below EQP!
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Shine some LIGHT on Breast Cancer Awareness!
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Halloween Ideas from HumphreyLine!
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True Colors Holiday Gift Collection
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Fall Stadium Promotions!
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In Your Face!
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Impressive Results with Classic Leather Jackets from Burk's Bay
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Motto Sale! $20.00 Off
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Holiday Gift Sets With Pizzazz
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Esprit Collection
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Clean Up with OxiOut!
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Free UV Coating & Paper Upgrade from Quick Print Line
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Breast Cancer Awareness Pencils and Pens from SHEPENCO
View Flyer

Ideas for November - No set up for AB1010
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Prices FALL even lower on Bargain Busters from Beacon Promotions!
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R.S. Owens (75530) EQP on our entire collection of Fusion Glass Awards!
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BACK TO THE FUTURE - RETRO BOTTLE
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12 Exciting NEW items just added to our line
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Check Out These Wristbands!
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Fall Top 3 Carhartt Construction
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Vonco/SpiritHair Fall/Winter Stadium Promotions
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Pink Lemonade for Breast Cancer Awareness
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Low Prices on Caps- Find Caps As LOW As $2.49(R)
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The Most Economical Event Advertising
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Inventory Blowout Pricing!
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Make Sure To Mark Your Calendars For Savings From SAMCO!!
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Universities & schools use these portfolios by the 1,000,000's
View Flyer

"Greetings From" Pressalites... Sure To Become A Collectable!
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Devara...got lanyards?
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REDISCOVER THE JARCO GROUNDBREAKING COLLECTION!
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Woven & Non-Woven Coolers
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Timely Savings on Calendars!
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The dark side of Glitter
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Teginder Ravi
Futura Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

Specials this month

noreply@blogger.com (Anonymous) — Fri, 12 Aug 2011 16:55:00 +0000

Product Spotlight - Games and Sports
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Product Spotlight - Electronics
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Product Spotlight - Halloween Products
Watch Video

Oktoberfest Drinkware from HOWW - Made in the USA!
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FRESH IDEAS FOR HOLIDAY GIFTS
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VBall Extra Fine Point Roller Ball Pen
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Galaxy Football Sale
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Score a Touch-down with these Fall Sports Promo Products
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Best Sellers in Vivid Color
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Big Impact with Big Imprints
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Free UV and Stock Upgrades on Jumbo Postcards
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We want to be your CUP GUY!
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Summertime Banner Special!
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Back to School Essentials!
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10% OFF, FREE SAMPLES - LARLU SUMMER SAVINGS SPECIALS
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ASI 5 Star - Sage A+: Take 25% Discount. Be Happy as a Clam
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Deluxe Folder Plus Just $6.60 (R) Free Sample w/Shipper Number
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Think Outside the Box
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Custom Key Lights As Low As...
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Sale - New Lower Pricing
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Early Bird FALL SPECIALS. Check it out!
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Leather Padfolios as low as $17.95(c)
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Sanitizer troubles? It's time for a change!
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Great Value on all Waldor Monthly & Weekly Planners
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Breast Cancer Awareness, Forward These Specials To YOUR Customers
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4 in1 recreation sport fan Blanket, sample special available for presentation
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Even Pens Can be Fun!
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Surf & Turf
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Breast Cancer Awareness Hot Sellers!
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Spice Up Your Summer Sales
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USA Patriotic Towels by McArthur Towel and Sport
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BACK TO SCHOOL! 50% OFF THE SET-UP!
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Carhartt for Construction
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Foldable water bottle printing with non-scratchable ink
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Close Out Sale!
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Hotel Products
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2 for 1 Special Pricing on Table Covers and FREE Table Cover Bags from Beacon Promotions!
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EyeBlack.com now licensed with MLB!
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Always OPEN To New Advertising Ideas!
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Monthly & Weekly Planners @ Best Prices Around from The Royal Line
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We TOAST you with our WINE BAGS and EXCELLENT pricing
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News update: First Ever 3 in 1 Display Flag system
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Smoothy Grip is Always the One!
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cowbells. putty. life is good.
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Teginder Ravi
Futura Promotional Solutions \| 9003 Robson Drive \| Manassas, VA 20110 \| USA
Phone: 7038808230 \| Fax: 7038807054
Contact Us	Visit Us Online

The Surprising Power of Promotional Products

noreply@blogger.com (Anonymous) — Fri, 29 Jul 2011 08:23:00 +0000

BRANDED

An insider’s guide to small-business marketing.

When my grandparents moved into a retirement center, I helped with the garage sale. My cousin Claire and I were joking about how best to display the odds and ends from their 60 years together when I stumbled upon a gift from the gods of high kitsch. It was a letter opener, but this was not your typical letter opener.

In the clear acrylic handle floated a mini uterus with two pills strategically placed where ovaries normally reside, alongside the drug’s name, Hormonin. This promotional product was a gift from a drug company representative to my granddad, a doctor in Laredo, Tex. I tried to imagine how this token must have been received by the taciturn Dr. Puig. “Thanks Hal, I’ll put this next to my collection of kidney stones.” Or, “Do you have that on a T-shirt in an extra large?” Highly doubtful. He probably focused on its utility and kept it right there on his desktop. Which is probably what the drug company’s marketing department was counting on.

Promotional products are, some say, the oldest form of advertising.American businesses spend $20 billion a year giving away stuff with logos, according to Jerry McLaughlin, president of Branders, one of the largest sellers of promotional products online. Which is pretty good evidence that it works. Mr. McLaughlin credits the effectiveness of promotional products to centuries old cultural norms around the rule of reciprocity. “If you give something, the recipient is honor bound to give something back,” he said. “In every language and culture, research has found there are really pejorative words for people who get and don’t give back. We humans are hard wired to respond if we get something.”

Are we really that easy? When you get that survey in the mail with a crisp dollar bill attached, do you fill the survey out or pocket the money and relegate the envelope’s contents to the circular file? I visited with Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University. Dr. Cialdini, who has written a book on the topic, “Influence: The Psychology of Persuasion,” became interested in studying the rule of reciprocity out of self-defense. “All my life I’ve been a sucker,” he said.

Dr. Cialdini observed Hare Krishna Society members in airports, watching them foist paper flowers upon travelers. As soon as travelers accepted the flowers, they became more likely to reach into their pocketbooks and reciprocate with a donation. Sociologists and anthropologists have found, he said, that there is not a single society in the world that doesn’t train its people from childhood to this rule. “Marketers take advantage of this all the time,” he said. “Tupperware parties — one of the things that happen very early on — they play games so every one at the party wins a prize from the Tupperware representative. And they feel very obligated to give something back in return.”

A well-known veterans’ nonprofit group, the Disabled American Veterans, is a case in point. When the group sends a mailing for contributions, Dr. Cialdini said, it gets an 18-percent response rate. When the same letter is sent with personalized address labels, which cost about eight cents, the response rate goes up to 35 percent. “For the cost of the address labels they get almost a doubling of return,” he said. “It’s very powerful rule and very small things can trigger it.”

How do companies find the right promotional item? Here are four suggestions:

• Give items that members of your target audience will use in the environment where they make decisions about using your product or service. If you go after executives in corporations, give them something they will use in their offices, around their desktop so your company can be top of mind when they make decisions. Golf-related items are exceptions because lots of business happens on the golf course.

• Have it underscore your marketing message and differentiate your company. Mr. McLaughlin recounts a computer software client who makes antivirus software. The client put its logo on boxes of condoms and sent them to information technology types with the message, “Protect yourself, protect your computers.” Results? “Most I.T. people are male,” said Mr. McLaughlin, “and don’t really have girlfriends so that’s particularly titillating. They believe they got pretty good results.” A bit edgy for most companies, but you get the idea.

•Personalize them. While we are fond of our company logos, customers really like to use items that have their names on them. “People like seeing their own name above all else, said Mike Linderman, president of Express Pens, and former chairman of the Promotional Products Association International. His company makes pens in small quantities that can be imprinted with both your company’s logo and your client’s name.

• Skip the logoed water bottles and other items that will be quickly used and tossed. Make your promotional products investment something that will have a shelf life.

Some of the most popular promotional items these days are thumb drives, aluminum sports bottles, reusable grocery bags, and anything green or American made. But will this stuff really replace the calendars with alluring young women? “I don’t know who the folks were who figured out that men would look at pretty girls and if you put your tools, software or cars next to it, they will look at it. I don’t think that trend is going away,” Mr. McLaughin said.

Did receiving the uterus-enhanced letter opener prompt my granddad to write more Hormonin scripts for menopausal patients? Can’t say, but this promotional product made it 40 years without seeing a trash bin. And it’s now in a prominent place on my desk, right next to a Charlie the Tuna desk lamp.

By MP MUELLER

MP Mueller is the founder of Door Number 3, a boutique advertising agency in Austin, Tex. Follow Door Number 3 on Facebook.

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