These Open Spaces combine and bring together the people of track 1 and 2, ie. those that focussed on the strategic implications of Enterprise 2.0 and those that were looking for hints, lifehacks and experiences in the “Best Practices” track.

But before we’re venturing into the discussion space there are three more talks and panels on the slate, I am sticking to track 1 again, just like yesterday:

08:30 – 09:25 Discussion: Organizational Schemes for the Enterprise 2.0

The assumptions are sweeping – the next generation of co-workers that grew up with social tools will want a “social environment of work that reflect(s) the social context of the Web” (Gary Hamel). Social and enterprise experts will discuss the controversial question of how future work places will be organized.

Discussion: Dr. Peter Schütt, Leader Knowledge Management & Social Networking Solutions, IBM Deutschland, Mark Masterson, Enterprise architect, troublemaker, CSC Computer Sciences Limited

09:25 – 10:10 Discussion: Collaborative Infrastructures & Unified Communication

There is a strong connection in the underlying themes between cloud computing, unified communication and collaborative infrastructures. How this fits together will be addressed by this panel discussion of industry experts.

Discussion: Kai Gutzeit, Head of Google Enterprise DACH, Google Germany GmbH, Martin Buhr, European Business Director, Amazon Web Services, Simon Wardley, Software Services Manager / Cloud Computing Strategist, Canonical Ltd. Moderator: Wolf Ingomar Faecks, Managing Director Germany, Sapient GmbH

10:40 – 11:35 Enterprise 2.0 is more than Wikis & Blogs: BPM 2.0, BI 2.0 & CRM 2.0

Moderator: Mark Masterson, Enterprise architect, troublemaker, CSC Computer Sciences Limited

Then, the first open space is set to start, with the goal of collectiong issues and recommendations of the participants re: Enterprise 2.0. It’s called a “Market of Ideas” on how to proceed with the initiation, implementation and adoption of Enterprise 2.0 projects. Let’s see how that works out, we’ll have time to reflect this first round at Lunch I guess.

In the afternoon, there will be two more open spaces:

13:00 – 14:30 Open-Space: Enabling Enterprise 2.0 – Roundtable discussions (ie. we will work in small groups)
and
15:00 – 16:00 Open-Space: Enabling Enterprise 2.0 – Presentation of Results (ie. we all will need to track down a designated presenter)

Shouldn’t be too hard, I assume that we’ll develop some cool ideas this afternoon, definitely looking forward to the discussion open space ..

Anyway I wanted to give you a brief rundown of my plans for today, listing up the talks and panels on the slate. First up and plain mandatory, it’s the keynote by Oliver Marks with two well known Enterprise 2.0 protagonists on panel – Bertrand Duperrin and Joachim Niemeier will discuss the internal value propositions for the uptaking of Enterprise 2.0:

The keynote panel discusses what needs to be included in an internal roadmap, as the core project specification and execution plan. It will address different case histories of successful strategic roll-outs, as well as giving insights from an international project at Sony PlayStation from a variety of specific European viewpoints.

With the following parallel panels it’s a hard choice for me – but while I am definitely interested in best practices I decided to hit track 1 today, ie. the one focussing on Enterprise 2.0 strategies. Sadly this means I’ll have to skip some panels and sessions moderated or held by friends – on the other hand they can give me an account on what they’ve said anyway and I can do them a favour by reporting my collected observations from track 1.

So what’s up for me in track 1:

11:00 – 11:55 Measuring Collaborative Performance: Due Diligence for Enterprise 2.0

Many Enterprise 2.0 projects are faced with the question of how to measure the success of the initiative. The panel discusses the concept of collaborative performance and its operationalization as a way to determine and quantify the achievements of E2.0 projects.

Speaker: Kjetil Kristensen, Principal Consultant, Kristensen Consulting

11:55 – 12:40 How-to Leverage the Power of Feedback and the Law of Participation

Participation as a means of gathering feedback from all parts of the organisation is a key element of Enterprise 2.0 projects. This panel focuses on how to best achieve this. Experts and practitioners discuss project structuring and feedback mechanisms, plus the pitfalls to avoid.

Speaker: Julien Le Nestour, IT Innovation Manager, Schlumberger, Moderator: Lee Bryant, Founder and Director, Headshift Ltd.

14:00 – 14:55 New Forms of Leadership in Decentralized Organisation

Enterprise 2.0 initiatives share knowledge more widely around the enterprise, so leadership through superior knowledge is less relevant. This panel discusses new forms of leadership for knowledge-based organizations.

Speaker: Lee Bryant, Founder and Director, Headshift Ltd., Moderator: Bertrand Duperrin, Senior Consultant, blueKiwi Software

14:55 – 15:40 Discussion: E2.0 Implementation Strategies

From purely bottom-up, towards a top-down deployment, and gradually an integration of both – different E2.0 practices show a wide variety of implementation strategies. Each strategy needs a variety of evaluation methods. This panel compares differents approaches to measuring results.

Discussion: Dr. Frank Schönefeld, Chief Operations Officer, T-Systems Multimedia Solutions GmbH, Bertrand Duperrin, Senior Consultant, blueKiwi Software, Moderator: Simon Wardley, Software Services Manager / Cloud Computing Strategist, Canonical Ltd.

16:00 – 16:55 Collaboration Challenge: Preparing Your Workforce

For the majority of people in the enterprise, the words “Enterprise 2.0″ means nothing. Telling the staff about tools and technologies will just get them thinking that it’s some IT initiative they can ignore. This panel discusses ways to explain the value of contributing content, commenting on other people’s work, leveraging the ‘friend of a friend’ network, developing internal weak-tie-communities of colleagues.

Speaker: Gil Yehuda, Independent Analyst, GilYehuda.com, Moderator: Simon Wardley, Software Services Manager / Cloud Computing Strategist, Canonical Ltd.

16:55 – 17:40 Discussion: Enterprise 2.0 in European Corporations: A Multi-Cultural Challenge

In contradiction to the U.S., pan-European companies are facing specific issues in regards to the different cultural backgrounds of their workforce. This panel discusses best practices and strategies to overcome these multi-cultural challenges for enterprise-wide adoption.

Discussion: Mark Masterson, Enterprise architect, troublemaker, CSC Computer Sciences Limited, Dr. Frank Schönefeld, Chief Operations Officer, T-Systems Multimedia Solutions GmbH, Bertrand Duperrin, Senior Consultant, blueKiwi Software, Emanuele Quintarelli, Partner and Enterprise 2.0 Strategist, Open Knowledge, Moderator: Craig Hepburn, Director of Social Media Strategy, EMEA, Open Text

I will continuously update this post with links to my blog posts covering these talks (update: can’t do it, blasted away with tweeting and waving, plus the occasional talking), that said I am not sure if I can manage to cover all of them extensively – given that quite some channels are competing for my attention and typing budget, Twitter is just a start. Whatever, it won’t do any harm if some more elaborate posts will be added during the next days …

No I am joking but I am totally impressed by Google Wave’s fast-increasing abilities, well rather of the business ecosystem of gadgets, robots and plugins.

[...] Enterprise 2.0 Masterclass will provide attendees with the knowledge and skills needed to begin an Enterprise 2.0 initiative within your organization. You will be shown how successful Enterprise 2.0 projects can be structured and executed using case studies, emerging best practices, collaborative group exercises, and involved attendee interaction. Real-world experiences, lessons learned, and solutions are presented throughout. Enterprise 2.0 Masterclass is taught by industry experts extensively experienced with corporate IT and closely involved with Enterprise 2.0 efforts.

The actual agenda is much more elaborated (and as I know Dion will cover it all, indeed my first time listening to Dion was quite packed with information, experienced european live-bloggers got blasted away and there were various cases of RSI-syndrome. Yes I am talking about his session at the first Web 2.0 Expo Europe in Berlin, 2007 ;)

10:45 Principles about Web 2.0 in the Enterprise and Corporate Social Computing

• Web 2.0 and Enterprise 2.0: A Working Definition
• How and why Web 2.0 provides guidance
• Key driving forces
• Network effects
• Peer Production
• New Social Power Structures
• Control Over Data
• New Social Tools & Platforms
• Self-Service
• Increased Transparency & Openness
• “Consumerization of The Enterprise”
• Conclusion

11:45 Models and strategic pillars for the conceptionalization of Enterprise 2.0

• Trends and Changes in the 21st Century Workplace
• Benefits and Challenges of Enterprise Social Computing
• Tacit Interactions
• Enterprise 2.0 Defined: SLATES & FLATNESSES
• Examining A Healthy Enterprise 2.0 Ecosystem

14:00 Succeeding in Enterprise 2.0 challenges: Adoption, IT issues and Governance

• The Tools and Techniques of Enterprise 2.0: A Detailed Survey
• Change Management Approaches for Social Enterprises
• The IT issues: Security, Integrated Search, Syndication, Etc.
• Governance: Policy, Legal Requirements, Moderation, Community Management

14:45 Implementation Model for Enterprise 2.0: The Three-Legged Stool

• The Technology Stack
• The Processes: Enabling Emergent Outcomes
• The Culture: Moving Beyond Hierarchy – Influencers & Change Champions

15:45 Enterprise 2.0 Case Studies – Europe & North America
16:45 Current Enterprise 2.0 Best Practices and Lessons Learned
17:30 Questions/Closing Comments on Business Implications

You see, the agenda is packed and dense, please don’t expect too much live-blogging or -tweeting …

Enterprise 2.0, properly implemented, can create a barrier to exit.

[...] it can help companies retain valuable knowledge workers by weaving social bonds into the fabric of the workplace.

“People think twice about leaving and giving up all that”

Sounds a bit like “silk bondage” replacing the iron cask of lifetime-employment – but I wouldn’t be so negative, would I? It’s probably more about designing a workplace people enjoy and allowing the growth of employee’s social capital is good business practice with (hard to calculate but substantial) side benefits. Preserving functioning teams (and collaborative networks) by keeping people from leaving for good is one good benefit, OK.

Yet I wonder how this ties in with a caring for work-life balance – nurturing human-relations to colleagues, partners and bosses is vital, but this isn’t the social life of people alone. Entertaining a campus cafeteria, pet barber shop and sports facilities might be good for people with work-related friends mostly, but this is worrying me a bit. What’s your take, am I too negative and “german” again?

So here’s the idea, we’ve set up a public Google wave which will act as a central repository and catalogue of the various sub-Waves people are free to open (find it by searching for tag:e20swith:public on Wave). And we’ll provide some public “pre-filled” waves too, linked from there. These pre-filled public waves are there to give some framework and structure so that the actual working in the waves during the conference is easier. Much like pre-filling a wiki for sake of better adoption I think …

You are free to add more waves to the catalogue – after all it’s about crowd-sourcing various voices before and after the event. And those individual waves may be both closed to some collaborators or open to everyone, so it’s important to note that once you’ve opened up the wave to everyone (by adding easypublic@appspot.com to the wave) you can’t go back to closed (if there’s a way to accomplish this please let me know).

Moreover I think it’s a good idea to ask presenters if it’s OK to document their presentations in Wave – especially when you’ve opened it up to the world. Much like live-tweeting or -blogging it’s professional decency to respect the speaker’s wishes. Then again, and much alike the “wiki situation” – it’s probably cooler to have open waves for everyone from the beginning.

It’s the week of E20SUMMIT, ie. a week packed with discussions, information and “peer talk” on Enterprise 2.0. I know that some of my readers will be there, but I don’t think I can manage to have a beer with each of you, sorry about that, but I want to remember the event ;)

As you probably know I was involved in the “configuration” and set-up of the event, and while I haven’t been too bothered with the organizing aspects of it, I’ve seen that there’s an immense amount of work and engagement that was invested. Thomas Koch and his team at Kongressmedia, namely Steffi, Björn and Kai have worked countless hours to realize this event. And I think now’s the time to thank them for envisioning a great event, way in advance they’ve seen and believed in the potentials of the social web in the enterprise and they’ve built and supported the community in many ways – not alone in Germany but on a European scale as well.

Yes, this adoption meme is keeping me up at night – and there’s some posts brewing right now.

Like this short presentation from James and Anne from Headshift Australia, especially for the little peek into what designing Enterprise 2.0 can mean: Asking the good questions (Investigation and specification), creative and educated concept and prototype-making (Design brief, solution outline, wireframes), testing it all with the people who shall use it, ie. an anthropocentric approach to the consulting work (workshops, discussion, card sorting, content mapping and sketching)

Posted via web from frogpond’s posterous

During the last two days I have spent the better part of my nights listening in to and participating in the discussion at the Enterprise 2.0 conference in San Francisco. This wasn’t only Twitter, quite some documenting took place in Google Wave too (that’s global collaboration, me and Dan editing the same blip while being literally thousands of miles away from each other, for #nirvana we only need to sort out the time zone problems). Some notes and thoughts are still forming and may end up in a frogpond- or enterprise2open-blog post soon …

Until then this video is a good thing to watch, Oliver Marks (who happens also to be one of the headliners at next week’s E20SUMMIT) talking with Andrew McAfee (new book here: Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges) about the conference, it’s target audience and about the current state of the discussion around Enterprise 2.0.

We discuss the strengths of the event – the evangelists and middle ranking employee success stories – but also note the need for impressing on senior ‘C’ suite decision makers in organizations the business value of these modern ideas and associated technologies.

There are at least two interesting things to notice in there, one: the discussion is evolving quickly and the experts have since long stopped to mull over questions of definition, why even of questioning RoI. The real topics are now the necessary steps we all should take to get the C-Suite from “being interested” to becoming active sponsors – and how to explain the tangible benefits of collaborative performance. Systems are ready and able, experienced consultants ditto and may work for the satisfaction of being the change you want to see money. Gentlemen, please let your projects start.

The other thing is the obervation I absolutely second that middle-level people aren’t the roadblock, in fact they are the necessary ingredient of Enterprise 2.0 success and make out most of the participants both at the Enterprise 2.0 conference and the upcoming E20SUMMIT. This isn’t by chance or “because they were told to go” but because they feel the need and the willingness to change with and by Enterprise 2.0.

Im Vorfeld des Enterprise 2.0 SUMMITs habe ich einige Interviews mit Akteuren und Stakeholdern der deutschen Enterprise 2.0 – Szene geführt. Bereits im Mai – direkt nach dem MobileCamp in Dresden – habe ich u.a. neben dem Interview mit Frank Schönefeld von der T-Systems MMS (hier im ECM World-Blog hat Björn noch einige Anmerkungen notiert) auch ein Interview mit dem Geschäftsführer von Communardo, Dirk Röhrborn gemacht (ebenfalls im ECM World-Blog zu finden – “Interne Kommunikation mit Social Software unterstützen – Interview mit Dirk Röhrbörn“)

Im Mittelpunkt dieses Gesprächs stehen [...] Entwicklungen im Bereich Enterprise 2.0. Einen besonderer Fokus wird dabei auf die Aspekte gelegt, wie durch Social Software die interne Kommunikation – sei es auf Projekt- oder Unternehmensebene – unterstützt und gefördert wird. Durch den erhöhten ‘Fluß’, wie auch die Transparenz für alle (weil öffentlich einsehbar) [...] kommt es zu einem Effekt des ’schneller und besser Informiertseins’

Interessanterweise ist Dirk gerade in San Francisco bei der Enterprise 2.0 Conference – direkt nach dem Confluence Community Day ging sein Flug – und teilt uns von dort seine Eindrücke, u.a. zur Situation im Markt für Enterprise Microblogging, sowie zur Einführung von Enterprise 2.0 in Unternehmen in seinem Blog mit. Daneben haben wir beide heute morgen auch kurz geskypet, eine Zeitverschiebung von 9 Stunden macht es dabei möglich, dass beide Gesprächspartner gleich müde sind, wenn auch aus unterschiedlichen Gründen …

Gerade Dirks Rückblick auf Dion Hinchcliffes Session finde ich spannend, nicht zuletzt weil Dion auch nächste Woche auf dem E20SUMMIT im kleinen Kreis eine “Masterclass”, d.h. einen ähnlichen Pre-Conference Workshop anbieten wird. Daneben wird er auch Keynotes und Panels (mit-)gestalten, kurz gesagt: ich freue mich unheimlich ihn wieder zu sehen und mit ihm über die Zukunft von Enterprise 2.0 zu diskutieren.

PS. Wer sich noch schnell für eine Teilnahme am E20SUMMIT entscheiden kann, dem bietet der (Community-Manager-)Blogger-Promotioncode “e20sfp” einen Rabatt von 200€ bei der Registrierung.

I believe that much of the functionality we see in Enterprise 2.0 software today will eventually be integrated into other enterprise applications. In fact, I would not be surprised to see that beginning to happen in 2010, as the effects of the recession continue to gnaw at the business climate, making it more difficult for many vendors of stand-alone E2.0 software tools and applications to survive, much less grow.

Smart questioning in this thought-provoking piece on the Enterprise 2.0 software market by Larry Hawes. My take has two perspectives:

One is technology-related – while I assume that the shake-out will take longer than he predicts, the eventual outcome will be indeed in favor of systems with open APIs, standard-adherent mode of interconnectivity etc. It’s a good time for open source players thus too, making the situation more complex than if we were to look at “vendors” alone. But why will it take longer? Reasons include everything from vendor lock-in, a tough time for budgeting for yet another switch of systems and a general fear of “having to go through all that integration hassle” again.

Second perspective is a bit more strategically, ie. factual market consolidation will be highly dependant of how the big players proceed. Big players like Oracle, SAP and Microsoft. Yes, I am speaking of elephants in the living-room. It will be interesting to see how they (and their acquisitions) will deal with the need for integration and interplay that are emerging as needs. I guess that the winners in that bigger race have to find a way to integrate various and diverse Enterprise 2.0 software application suites into their systems. This will also mean that they have to tweak their understanding of “integrated suite” as well. Thus, E2.0 may be the virus that changes the workings and DNA of its host (in a stealthy und unexpected way?) … ]]> http://www.frogpond.de/index.php/archive/the-impending-enterprise-2-0-software-market-consolidation-what-to-watch-out-for/feed/ 0 http://www.frogpond.de/index.php/archive/upcoming-enterprise-2-0-summit/ http://www.frogpond.de/index.php/archive/upcoming-enterprise-2-0-summit/#comments Tue, 03 Nov 2009 10:58:27 +0000 Martin Koser http://www.frogpond.de/?p=1192 Next week, Wednesday and Thursday there’s the Enterprise 2.0 SUMMIT in Frankfurt upcoming – this is one of the pivotal events for the Enterprise 2.0 community in Germany and Europe. Together we’ll be preparing and building deep understanding of the potentials of web technologies in corporations and we’ll be exploring and analyzing the challenges to organisational structures and processes.

To support this the SUMMIT combines panels, case studies, best practices and workshops in two high-energy days. Especially the best practices should be most interesting, as discussing with peers and innovative corporate users is much more valuable than sitting through vendor or consultant’s presentations (this ain’t true for my very own talks, obviously).

So I think that this is a great primer for executives wanting to learn what, where and how to start with an Enterprise 2.0 initiative. The two days spent are a good investment, register here and be part of the event.

And I’ve also got a special treat for you – tell me in the comments (or trackback from your very own blog …) your views on Enterprise 2.0 and Collaborative Performance and why you want to take part in the event. I’ve still got some blogger tickets to distribute and you might be lucky and we can meet in Frankfurt …