Fresh Egg Blog

10 B2B Tips for CRO Success

Joe Doveton — Sat, 29 Apr 2017 00:00:00 +0100

Almost all businesses, that market themselves to other businesses, have a website that’s designed to generate leads for their sales teams. Whether its calls, leads or form fills, the principle of optimising a B2B website is exactly the same as it is for their B2C counterparts. You need to make it easy for the user to read the site, navigate around it, find content, gather information and then take an action. This is where our expertise in conversion rate optimisation (CRO) comes in.

How To Create a Content Strategy: The Importance of Evergreen Content

David Somerville — Thu, 13 Apr 2017 05:55:00 +0100

Evergreen content is vital to help you win the battle of search. Seasonal and topical ‘event driven’ content is great and should be used as part of your content strategy mix, but often you will see an initial traffic spike, then this will die away.

How To Use The New Session Quality Score in Google Analytics

Julian Erbsloeh — Thu, 30 Mar 2017 18:45:00 +0100

Google continues to work tirelessly on improving Google Analytics: 2017 will undoubtedly bring exciting changes. Following the full rollout of the new user interface earlier this year, the focus has now turned to new reporting features. Last week a new report has appeared – Session Quality (Beta).

What Are Facebook Stories and What Do You Need To Know?

Mark Longhurst — Thu, 30 Mar 2017 01:58:00 +0100

This isn’t a tweak, this is a fundamental change to how Facebook is adapting to a ‘mobile-first’ world.

How To Speed Up WordPress With The W3 Total Cache Plugin

Charlie Thornton — Thu, 23 Feb 2017 14:00:00 +0100

Before we start, some background.

(If you just want the guide, click here.)

Search Intent – Using Graphs To Understand The Audience

David Sewell — Thu, 09 Feb 2017 09:00:00 +0100

One of most effective ways to attract people to your site and engage them with your brand’s content is to write about something they are searching for. Search marketing 101, right? But how do you know what information people really want to find when they search for something related to your product?

Why You Should Be Using Analytics To Inform Your UX Work

Luke Hay — Tue, 07 Feb 2017 11:55:00 +0100

The importance of analytics to a business cannot be understated. Data can highlight what has performed well and can be used to inform UX decisions in the future. An ‘analytics first’ approach should help lay the foundations for solid, measurable improvements. Taken from my book: Researching UX: Analytics, I will be covering some key advantages of using analytics for your UX decisions.

Will Important Google Grants Changes Affect Your Account From March 2017?

Adam Locklear — Tue, 31 Jan 2017 10:55:00 +0100

For eligible charities in the UK, the Google Grants programme offers grants of $10,000 per month to fund your paid search activities, giving an invaluable boost to your online marketing and donor recruitment efforts.

Researching UX – Analytics: Q&A with Luke Hay

Monet-Paris Alleyne-Budge — Fri, 20 Jan 2017 10:43:00 +0100

Luke Hay, our Senior Conversion Strategist, has spent the last five months writing his book entitled Researching UX – Analytics. The book will show you, step-by-step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples. It's not every day that you have a book published, so I sat down with Luke to ask him a couple of questions about the process of writing and the book itself.

8 Expert Predictions for 2017’s Top Digital Marketing Trends

Lana Burgess — Mon, 09 Jan 2017 13:00:00 +0100

At Fresh Egg, we have a bit of a New Year tradition. Having emerged bright eyed and bushy tailed (honest) from a relaxing Christmas break, we like to get together and indulge ourselves in some future gazing. At this time every year, we ask our most knowledgeable digital sages what they predict for digital marketing in the coming year.