Q: What is Generative Engine Optimization (GEO)?

A: GEO involves optimizing your content and digital presence to be effectively recognized and referenced by AI-driven generative engines. Unlike traditional SEO, which focuses on improving rankings in search engine results pages, GEO emphasizes structuring your content so that AI models can accurately interpret and present it in their responses. ​

Q: How does GEO differ from traditional SEO?

A: While both GEO and SEO aim to enhance online visibility, their approaches differ. Traditional SEO concentrates on keyword optimization, backlink building, and aligning with search engine algorithms to improve rankings. GEO, on the other hand, focuses on making content comprehensible and accessible to AI models, ensuring that they can accurately reference and summarize your information in generated responses. ​Foundation Marketing

Q: How can marketers effectively implement GEO strategies?

A: To optimize your website for generative engines, consider the following actionable steps:​

1. Create Answer-Friendly Content:
   • Develop explicit Q&A sections addressing common user inquiries.​
   • Provide concise answers followed by detailed explanations to cater to both quick queries and in-depth understanding.​
2. Utilize Structured Data (Schema Markup):
   • Implement JSON-LD schemas for FAQs, how-to guides, product details, and reviews to help AI models interpret your content accurately.​ Schema.org
   • For example, marking up an FAQ page can guide AI in presenting your content effectively.​
3. Leverage the llms.txt File:
   • Introduce an llms.txt file at your website’s root directory to provide AI models with structured information about your site.​ llms-txt
   • This file serves as a reliable source, ensuring consistent and accurate AI-generated summaries of your business.
4. Prioritize Clarity and Simplicity:
   • Use straightforward language, short sentences, and organized headings to enhance readability for both users and AI models.​
   • Avoid jargon and define complex terms explicitly to prevent misinterpretation.​
5. Optimize for Semantic Search:
   • Incorporate synonyms and related phrases naturally within your content to align with AI’s semantic understanding.​
   • Address topics comprehensively to establish authority and depth.​
6. Enhance Online Authority and Backlinks:
   • Secure mentions and citations from reputable sources, including news outlets, industry publications, and authoritative websites.​ The Guardian
   • Develop content that naturally attracts backlinks, such as original research or comprehensive guides.​
7. Ensure Technical Optimization:
   • Maintain fast-loading, mobile-responsive pages to meet AI models’ preference for well-optimized content.​
   • Focus on strong Core Web Vitals metrics to enhance user experience.​
8. Maintain Content Freshness:
   • Regularly update existing content to keep information current and relevant.​
   • Clearly display the last updated date to inform users and AI models of content validity.​
9. Consistent Branding Across Platforms:
   • Ensure uniform branding and messaging across your website, social media profiles, and other online platforms.​
   • Consistency aids AI models in accurately recognizing and representing your brand.​
10. Develop AI-Friendly Resources:
    • Offer downloadable materials like ebooks and whitepapers that AI models can reference as authoritative sources.
    • Clearly label sections and metadata to facilitate AI parsing and understanding.

By integrating these strategies, marketers can enhance their content’s visibility and accuracy within AI-generated responses, ensuring their brands remain influential in the evolving digital landscape.​

Q: How should marketers approach measuring the impact of GEO efforts?

A: Measuring the return on investment (ROI) for GEO involves tracking referral traffic from AI engines, monitoring citation occurrences in AI-generated content, and assessing engagement metrics. Tools like Google Analytics can help identify traffic sources, while specialized platforms such as AthenaHQ offer insights into how AI perceives and references your brand. Balancing traditional SEO metrics with these AI-specific indicators will provide a comprehensive view of your GEO strategy’s effectiveness.​

Q: Are there tools available to assist with GEO implementation?

A: Yes, several tools can aid in GEO efforts:​

• AthenaHQ: Provides insights into how AI platforms perceive your brand, identify content gaps, and helps you optimize for AI search results – founded by Andrew Yan and Alan Yao (YC W25).
  
• Schema Markup Generators: Tools like Google’s Structured Data Markup Helper can assist in creating JSON-LD code for your website.​ I use the Yoast WordPress Plugin with schema built in.
  
• Hubspot’s AI Search Grader: Uncover your brand visibility in generative AI search tools like ChatGPT, Perplexity, and Gemini. Identify strengths and pinpoint opportunities to boost brand awareness and sentiment.
  
• Agent.ai: A marketplace for AI agents that can assist with tasks like competitive research, building ideal customer profiles, and generating video scripts.

Embracing Generative Engine Optimization (GEO) is not just about adapting to current trends but preparing for the future of search. By implementing these strategies, marketers can ensure their content remains visible, relevant, and authoritative in an AI-driven world.

Another great resource from my friends at Flow Agency: LLM Optimization and AI Visibility for B2B SaaS in 2025 by Helene Jelenc.

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Video editing

· Capsule: Capsule simplifies video editing for non-professionals, allowing users to create professional-looking content with minimal effort.

· Descript: Similar to Capsule, Descript offers an intuitive video editing experience, making it accessible for non-professionals to produce high-quality videos.

· Submagic: Submagic is an AI-powered tool that automates the creation and editing of video subtitles to enhance accessibility and engagement.

· Sequence: Sequence focuses on collaboration workflows for professional video editors, integrating seamlessly with tools like Premiere and Final Cut Pro.

· Runway, Pika, krea.ai – These tools offer innovative features in video editing, leveraging AI to enhance and streamline the editing process for both amateurs and professionals.

Image creation & design

· Midjourney: Midjourney provides advanced AI-driven tools for creating stunning images, catering to both artists and marketers.

· ImageFX: A free-to-use tool by Google, ImageFX allows users to create and enhance images with powerful AI features.

· Ideogram: Ideogram leverages AI to create innovative and visually striking images, ideal for marketing and artistic projects.

· Visual Electric: Visual Electric specializes in creating DALLE-style images, enabling users to generate unique and creative visuals with AI.

· Modyfi: Modyfi provides advanced tools for motion graphics and image diffusion, allowing users to create highly controllable and professional-quality visuals, combining features of tools like After Effects and Photoshop.

· Galileo AI: Galileo AI assists designers with automated design suggestions and enhancements, improving efficiency and creativity.

AI Copy Generation
· Anyword: Anyword predicts the performance of AI-generated content and ensures all copy aligns with the brand’s voice and guidelines, seamlessly integrating across various tools.

· Byword: Byword excels in generating SEO-oriented blog articles at scale, making it ideal for businesses looking to boost their online presence through content marketing.

· Typeface: Typeface offers multimodal content generation, providing a versatile solution for creating various types of content, from text to multimedia.

Channel Incrementality, Experimentation, and Media Mix Modeling

· Haus: Haus specializes in channel incrementality testing, helping businesses measure the true impact of their marketing channels and optimize their strategies accordingly.

· Eppo: Eppo is an end-to-end experimentation platform that facilitates comprehensive A/B testing and data analysis, enabling businesses to make data-driven decisions.

· Recast: Recast focuses on media mix modeling, allowing marketers to analyze and optimize the allocation of their advertising budget across various channels for maximum effectiveness.

Brand Management and Alignment
· Brand AI: Brand AI helps companies define their brand standards and ensures these standards are consistently applied across all departments and materials, maintaining a cohesive brand identity.

Bots

· Claude by Anthropic: Claude is an AI bot designed for conversational interactions, offering intelligent and human-like responses.

· Perplexity: This AI bot excels in providing detailed and accurate answers to user queries, enhancing knowledge and customer support services.

Content creation

· Copy.ai: Copy.ai helps marketers and content creators generate engaging and effective copy quickly, using AI to streamline the writing process.

· Writesonic: Writesonic offers AI-powered tools for creating high-quality written content, from blog posts to marketing copy.

Grammar

· Wordtune: Wordtune enhances writing by suggesting improvements in grammar, tone, and style, making it an essential tool for writers and editors.

Short videos

· Submagic: Submagic focuses on creating engaging short videos, perfect for social media and marketing campaigns.

Voice & music generation

· Suno: Suno uses AI to generate realistic voice and music tracks, catering to creators in the media and entertainment industries.

· ElevenLabs: ElevenLabs provides advanced voice synthesis and music generation tools, making it easier to produce high-quality audio content.

Knowledge management

· Notion AI: Notion AI integrates with the popular productivity tool Notion, offering AI-driven knowledge management and organization features.

Transcription & meeting assistants

· Fireflies.ai: Fireflies.ai automates meeting transcription and note-taking, enhancing productivity and collaboration.

· Otter.ai: Otter.ai provides accurate transcription and meeting assistance, making it easier to capture and organize meeting details.

Scheduling

· Reclaim.ai: Reclaim.ai automates and optimizes scheduling, helping users manage their time more effectively.

Decks

· Gamma: Gamma offers AI-powered tools for creating engaging and professional presentation decks.

Website builder

· Durable: Durable simplifies website creation with AI, allowing users to build and maintain professional websites with ease.

Coding

· Codeium: Codeium offers AI-assisted coding tools that enhance developer productivity and code quality.

· Devin by Cognition: Devin provides AI-driven coding assistance, helping developers write and debug code more efficiently.

Email

· Inbox Zero: Inbox Zero uses AI to manage and organize emails, aiming to help users achieve a clutter-free inbox.

Outbound sales

· SellScale: SellScale leverages AI to enhance outbound sales efforts, improving lead generation and customer engagement.

· Letterdrop: Letterdrop is a comprehensive content operations platform that streamlines content creation, collaboration, and distribution for marketing teams.

Dubbing

· Deeptune: Deeptune offers AI-powered dubbing services, providing high-quality voiceovers for videos in multiple languages.

Prompt engineering

· PromptLayer: PromptLayer assists with AI prompt engineering, optimizing how users interact with AI models for better results.

Marketing Analytics & Advertising

· RevSure.ai: Comprehensive insights and attribution into marketing and sales activities, helping businesses accurately measure and optimize their revenue impact across various channels.

· OneScreen.ai: OneScreen.ai is a platform that simplifies out-of-home (OOH) advertising by providing tools to plan, buy, and measure campaigns across various physical and digital media.

Key Insights

· Content creation: AI tools like ChatGPT, Claude, Midjourney, DALL·E and many others have transformed content creation, allowing small teams to produce diverse content types. For copywriting, tools such as Anyword, Grammarly, and Letterdrop are boosting both the quality and efficiency of outputs. While human oversight remains crucial for planning, producing, measuring, and aligning content with customer needs, the rapid generation of content has sparked increased experimentation and playfulness among some brands. With generative AI creative tools and writing assistants becoming standard, teams now have greater internal control over brand development and processes, leading to a significantly higher volume of content creation than previously anticipated.

· Hyper-personalization: AI is unequivocally empowering marketers by allowing teams to create personalized experiences for multiple target audiences simultaneously. The concept of resource allocation is being reconsidered as teams can now extend their reach and effectiveness. Even lean teams can create hyper-specific content for a number of customer journeys, allowing for additional insights and learning.

· Optimization: It didn’t take long for AI to begin optimizing performance marketing budgets, creative processes, and team operations. It’s becoming clear that the teams who are effectively integrating AI into their marketing processes, identifying repetitive tasks and then automating them, are reaping significant operational leverage. Marketing is a department, like any other, tasked to drive business goals forward. New creative and content tools help ensure costs grow slower than top-line revenue. This optimization spans performance marketing, creative production, and team workflows.

AI’s impact on team structures

· Enhanced productivity: Teams are now encouraged to fully utilize GenAI as a tool before considering expanding their headcount or relying solely on expensive creative agencies for brainstorming. This allows teams to accomplish more with fewer resources, focusing on strategic goals without sacrificing the ability to iterate and innovate.

· Specialized tools: AI tools are being integrated into marketing workflows to speed up creative processes and efficiently gather insights. For example, Midjourney helps in conceptualizing visual ideas, while synthetic panels offer quick and precise market research. These tools streamline the creative process, enabling rapid iteration and validation. Randomized control trials and A/B testing are essential for identifying top-performing campaigns, with tools like Eppo—an end-to-end experimentation platform—playing a significant role in this process.

· Content ownership: Teams are using AI to quickly test and validate concepts, allowing for a more focused production process that ensures final outputs closely match initial ideas. Incorporating AI in the ideation stages helps teams produce content that is both innovative and consistent with the brand.

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“Fitness and wellness data from apps and wearables provide significant benefits for users, but it is essential that companies incorporate Fair Information Practice Principles to safeguard this data,” said Jules Polonetsky, FPF’s CEO.

“Overcoming privacy concerns associated with wearable technologies is necessary to ensure their equitable access and use by global populations,” said Derek Yach, Chief Health Officer & Gillian Christie, Health Innovation Analyst, Vitality. “The Future of Privacy Forum’s guidance on consumer wearables and wellness devices showcases these challenges and explicitly outlines best practices for companies engaged in designing and deploying these technologies.”

The Best Practices build on current legal protections and app platform guidelines by providing specific guidance to ensure consumer apps include appropriate privacy protections, as well as developing responsible guidelines for research and other secondary uses of consumer-generated wellness data. The U.S. Department of Health and Human Services (HHS) articulated significant gaps in regulating health information privacy and security in a report released last month. HHS recognized that while technological innovation has advanced at an extraordinary pace in recent years, privacy and security protections of health information have not kept up.[1] The Best Practices released today begin to build norms for such data by making recommendations for privacy practices that:

• Provide consumers choices about the sharing and use of their data;
• Support interoperability with global privacy frameworks and leading app platform standards; and
• Elevate data norms around research, privacy, and security.

“Some data collected from wearables may be relatively trivial, but other data can be highly sensitive,” said Kelsey Finch, Policy Counsel, FPF. “These principles are tailored to provide appropriate protections calibrated to the nature and sensitivity of the data.”

In addition, a new FPF Mobile Apps Study underscores the necessity of strong Best Practices for health and wellness data. The App Study revealed that while the number of apps that provide privacy policies continues its upward trend from our previous surveys in 2011 and 2012, health and fitness apps – which may access sensitive, physiological data collected by sensors on a mobile phone, wearable, or other device – do worse than average at providing privacy policies. Only 70% of top health and fitness apps had a privacy policy (6% lower than overall top apps), and only 61% linked to it from the app platform listing page (10% lower than overall top apps).

The App Study also looked specifically at period tracking and sleep aid apps. Only 63% of period tracking apps provided a link to the privacy policy from the app platform listing page. More disappointingly, only 54% of sleep aid apps provided a link to the privacy policy from the app platform listing page.

“Even though a privacy policy is not the be all and end all for building consumer trust, there is no excuse for failing to provide one – doing so is the baseline standard,” said John Verdi, FPF’s Vice President of Policy. “App platforms have made it easier for developers to provide access to privacy policies. Consumers expect direct access to privacy policies, and users can review them before downloading an app.”

Download/read the entire set of guidelines here

Via Future of Privacy Forum

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Throughout the United States and around the world, consumers are beginning to rely on devices and technologies that take advantage of the Internet of Things, the growing network of connected objects uniting the digital and physical worlds. Within the Internet of Things market, one of the fastest growing segments is wearable devices, estimated to grow from 22 million shipments in 2014 to 135 million by 2018. Fitness bands and smartwatches are the most popular wearables today, but smart clothing, glasses, jewelry, clip-ons and wearable cameras, among others, are all poised for rapid consumer adoption in the coming years.

Designed for ubiquitous use wearables are highly personalized devices that hold the potential to greatly improve consumers’ lives – but also the potential to raise new privacy and security risks. Responding to consumer desires and demand, wearable devices deploy a wide range of sensors to collect new or increasingly sensitive environmental, behavioral and social data for and from their users. Data output from these devices is already generating substantial benefits for individual users and society generally, such as helping individuals manage their fitness, exercise and biofeedback, improving personal productivity and efficiency, and making other technologies simpler and easier to use.4 In general, proponents of measuring ordinary life and the “Quantified Self” believe that technological self-tracking, such as through wearable devices, will enable new fronts for self-knowledge and self-advancement. 5 That same data, if not properly protected, or if used in unethical or illegal ways, could be used to put individuals’ privacy at risk. Critics worry that consumers could find themselves discriminated against by employers or insurers on the basis of their self-generated information, or have their reputations damaged or their safety put at risk by a data breach.

At this early stage in their development, it is difficult to fully predict what the opportunities or risks of wearable devices will be. In many cases, traditional Fair Information Privacy Practices (FIPPs) will aptly address wearables’ privacy and security issues, because there will be opportunities for familiar consumer notice and choice mechanisms and other key privacy elements. In other cases, however, there will need to be more common sense applications of these elements.

As the FTC Chairwoman Edith Ramirez recently noted, “We are on the cusp of a new technological revolution” with “an important opportunity to ensure that new technologies with the potential to provide enormous benefits develop in a way that also protects consumer information.” We agree that important steps can be taken now to address privacy and security issues in the evolving world of wearables. However, rigid or premature reactions to wearable devices risks both over- and under-protecting individuals’ privacy at great cost to innovation and society. We must recognize the complexity of this innovative industry and adapt our protections accordingly to encourage the evolution of equally innovative data protection methods. This paper examines the need for forward-thinking, flexible applications of traditional privacy principles and protections to safeguard individual privacy while wearable technologies and norms continue to mature.

Download/read the entire free whitepaper here

Via Future of Privacy Forum, by Christopher Wolf, Jules Polonetsky, and Kelsey Finch

The post A Practical Privacy Paradigm for Wearables appeared first on Frederik Hermann.

“Growth hacking is a blend of art and science that borrows from traditional marketing, engineeering, and user experience. It aims to put company growth above all else. In this paper we’ll share a few growth hacks that other ecommerce companies are using. We hope it inspires you to discover new ways to use data and technology to grow your business.”

Download the free whitepaper here

Further resources for “A Marketer’s Guide to Ecommerce Growth Hacking”:

The free whitepaper, webinar recording and the slides used.

The post 22 Ecommerce Growth Hacks appeared first on Frederik Hermann.

The ramp represents a compound annual growth rate of 78.4 percent.

Early adopters have been buying fitness monitors such as Nike FuelBand, Jawbone UP and Fitbit, which operate partially stand-alone but can be connected to a smartphone, tablet or personal computer to achieve full functionality.

Complex accessories have succeeded in drawing attention to a wearables market that has had some difficulty gaining traction according to Ramon Llamas, a research manager with IDC.

Similar to the complex accessory, which piggybacks off pre-existing computing devices, the smart accessory comes with an ability to host third-party applications so that connection and crowd-sourced information create value for the user. While not quite ready for prime time, the smart accessory market will continue to mature as users better understand and accept the value proposition and vendors refine their offerings.

The third segment of the wearables market is smart wearables, such as Google Glass, which function with full autonomy, independent of any other device except to access the Internet. IDC said the “runway” for smart wearables is long, and it will not be until 2016 that millions of units will be shipping.

Samsung is the most trusted brand with regard to wearables, followed by Apple, Sony and Google, according to research conducted by IDC amongst 50,000 consumers in 26 countries.

Source: Worldwide Wearable Computing Device 2014–2018 Forecast and Analysis – IDC

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Resetting the SMC on Mac portables with a battery you can remove

1. Shut down the computer.
2. Disconnect the MagSafe power adapter from the computer, if it’s connected.
3. Remove the battery.
4. Press and hold the power button for 5 seconds.
5. Release the power button.
6. Reconnect the MagSafe power adapter and wait a few seconds (the light should go green).
7. Then put the battery back and wait another few seconds.
8. Press the power button to turn on the computer.

Resetting the SMC on portables with a battery you should not remove on your own

1. Shut down the computer.
2. Plug in the MagSafe power adapter to a power source, connecting it to the Mac if its not already connected.
3. On the built-in keyboard, press the (left side) Shift-Control-Option keys and the power button at the same time.
4. Release all the keys and the power button at the same time.
5. Press the power button to turn on the computer.

Note: The LED on the MagSafe power adapter may change states or temporarily turn off when you reset the SMC.

This should do it, and did it for me with an older MacBook and a newer MacBook Pro.

Source: Apple support page and krismacbook

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They were just recently rated #1 in America’s Best New Restaurants by bon appétit magazine:

After a successful run at the city’s legendary Rubicon, the couple took an almost three-year leave from the restaurant game, cooking instead at private events. “It afforded us this bizarre freedom,” Brioza recalls. “Each dish was a small bite, so you didn’t have to commit to anything. It was like an hors d’oeuvres party—we’d bring out 16 different dishes and pass them.” Most improtant, he says, it was fun. Soon they found themselves trying to turn the hors d’oevre concept into a restaurant. They thought they’d found the perfect spot, but the site wasn’t coded to serve food. So the landlord offered them a smaller space in a former pizzeria. “We almost didn’t take it,” says Brioza. “We were very close to getting out of the business altogether.” Thankfully, they signed.

Read the whole article here

I have actually been there two times before and it certainly is the best restaurant and food I enjoyed in many years.

For more information go to www.statebirdsf.com, press, Twitter or Facebook.

How did you like your visit to State Bird Provisions?

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(via nicole at the simple dollar / @trenttsd / view/download high-res version)

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at first i thought “whatever, i have never played a single game on facebook, so why should i care about introducing games to google+?”

but there is a bigger picture here, google has tried numerous times with orkut, buzz, buying and killing jaiku and many others to establish a serious footprint in the social networking space. but finally in hiring some of the brightest minds in this space, people like joseph smarr and chris messina, they have something going here.

with friends working at google i got in early (thanks christoph), i was able to check out google+, shared some posts, added friends to circles and see what is happening. and now that i installed the recent desktop app i have google+ running on my secondary screen more prominently than facebook or twitter, i am able to see the potential.

the team behind google+ did a lot of things right this time around. first and foremost a good branding: no new name/logo but a solid stand: “this is google”, the way every resident of the interwebs knows it. and an easy to adapt way/widget to “1+” something without trying to introduce new verbiage like “like” or “tweet”.

the functionality is all there, sharing what you care about with certain groups or “circles” much easier, the essence of what it means to be a “social network” nailed.

coming back to the point that introducing “games” is less significant to me than knowing that they have a lot more up their sleeves that will make this the most serious contender in winning the social networking game in the next century.

many sites are implementing google+ quickly as it grows and i am certain there is a lot more to come in regards to integration, sharing, apps, games and functionality to make you have to join (if you haven’t already) and to use on an everyday basis.

so better late than never: welcome google+ as the next best thing in social networking!

if you’d like a google+ invite, just let me know.

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(via the womma word / view/download high-res version)

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(via leonard souza / source gestalten.tv)

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friend and former colleague thomas zorbach also talks about one of their most recent projects, an ‘alternate reality game‘ (arg) surrounding the launch of zoë beck’s new thriller “das alte kind“. read the whole article here (in german).

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…and don’t diss your customer, or the media!

insight and advice by former apple exec and now vc jean-louis gassée

(via monday note)

The post antennagate: if you can’t fix it, feature it! appeared first on Frederik Hermann.

read the whole story at techcrunch, gigaom or the official press release.

The post twidroid and news aggregator popurls acquired appeared first on Frederik Hermann.

link to the video: http://www.youtube.com/watch?v=FL7yD-0pqZg

update: best buy trying to fire employee over evo versus iphone video

(via techcrunch)

The post apple iphone 4 hysteria / vs htc evo appeared first on Frederik Hermann.

hackfwd is led by the european technology entrepreneur lars hinrichs. the board includes other proven technology and investment entrepreneurs. hackfwd employs and involves top grade professionals in talent management, finance and marketing to serve as guides and support excellence for the individual business ideas.

find out more about their tools and how it works at hackfwd.com

wishing you and your team all the best for your new endeavor!

The post hackfwd – lars hinrichs launches new investment company appeared first on Frederik Hermann.

find all the details at gizmodo, or the official apple page. pre-order starts june 15, 2010.

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(via agencyspy and triad auto specialty)

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what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street. this bus shelter poster ad caused quite a stir on the streets of frankfurt, germany, exactly what they had hoped for. the talk of the town – at least for a few days.

(via bitrebels – andrea la valleur)

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now i came across a new way of sharing your message with the world based on a new technology developed by japanese scientists – wavevertising.

“scientists at japan’s akishima laboratories have developed a technology that allows programmers to literally ‘write’ messages on the surface of water. its an experimental device, which appeared stateside at the museum of modern art last year, is called amoeba (advanced multiple organized experimental basin) […] not only is amoeba capable of producing the entire roman alphabet on the water’s surface, it can conjure a number of symbols, too. akishima’s directors hope to sell the device for use in amusement parks and hotels to enhance existing decorative fountain technology.”

when are we going to project messages on the moon’s surface?

(via werbeblogger and brandfreak)

The post wavevertising – ambient media appeared first on Frederik Hermann.

here is the making of and more on david wilson’s blog.

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log on to computertan.com for your free online tanning session.

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“so we’ll be taking your money anyway”

“you probably thought it was smart to buy a foreign import of superior quality, with better mileage and resale value. maybe you even thought that years of market share loss might prod us into rethinking our process and redesigning our products with better quality in mind. but you forgot one thing: we spend a shitload of money on lobbyists. so now you’re out $25 billion, plus the cost of your subaru. maybe next time you’ll buy american like a real man. either way, we’re cool. we’re the big three. we don’t need to compete.”

(via adfreak and you might want to check out lawrence lessig’s rant on bailouts)

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“the harvest” has been planned, produced and seeded by bristol-based viral agency rubber republic www.rubberrepublic.com and you can find some more information about the campaign at www.creativejuices.org.uk

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a very slick and beautiful full touchscreen plus slide-out qwerty keyboard ‘internet phone’.

“the world’s most advanced mobile computer, which will transform the way people connect to the internet and to each other. the nokia n97 introduces the concept of ‘social location’. with integrated a-gps sensors and an electronic compass, the nokia n97 mobile computer intuitively understands where it is. the nokia n97 makes it easy to update social networks automatically with real-time information, giving approved friends the ability to update their ‘status’ and share their ‘social location’ as well as related pictures or videos.”

the symbian s60 os based n97 will be released next year with 32GB of memory at an estimated €550. i like the phone but won’t buy it at this price and i hope that ‘social location’ equals recently acquired location based service plazes.

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my6sense – bringing sense to your digital life

my6sense ranks content from your different information streams based on what matters to you the most and allows you to interact in one click, it is focused on solving the ‘firehose effect’ of information deluge on mobile handsets.

“the amount of information that flows into our lives daily is growing rapidly. not only that, each information stream includes many pieces of content. the volume of information leads to lack of attention. the situation is getting worse with mobile. with our first consumer product, my6sense, we are aiming to solve a very big problem in a unique way — by presenting consumers information they need most”

“starting with cutting-edge machine learning technology, my6sense found an ingenious way to elicit the relevant variables needed for effective personalization. what is remarkable is that my6sense avoids added burden to the users and dramatically enhances the quality of their experience. the result is a groundbreaking solution for the mobile user.”

you can sign up to become an alpha user at www.my6sense.com / twitter.

soocial – online address book done right

soocial provides a one address book solution to contact management. no matter where you add or change a contact, it will be changed in your other connected devices or web applications. a problem that most of us are facing everyday and soocial is providing a solution for it, hassle-free contacts across different platforms, computers, mobile devices and online address books.

“our philosophy is that there is no good hassle-free solution yet to the contact management problem. we aim to link all currently disconnected address books to each other. a change in one of these address books will result in a change in all your connected devices.”

read more about their approach here, soocial is available at www.soocial.com / twitter.

dialplus won most of the jury and audience votings – “dialplus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over”. two friends and jajah partner companies announced their new services, iotum with calliflower going mobile and mobivox.

keep it going kristie, avinoam, barak, daniel, stefan and alec, it was great to see you!

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now it is time for your nomination, the open web awards are now accepting nominations in 26 categories via the widget below. you may nominate a site/company in as many categories as you see fit. however, there is only one nomination per category per e-mail address, so choose wisely.

nominations will be held from november 5th till sunday, november 16th 2008. the voting round will be held from november 19th till december 15th and winners will be announced on december 16th.

if you want to support your favorite service/company, here is how to grab the widget and preset the category and company name.

please find all the info at 2nd annual open web awards

The post mashable’s 2nd annual open web awards appeared first on Frederik Hermann.

and if you still have the feeling you don’t know enough about barack obama, here is a great 3 dimensional timeline about his life provided by kronomy, with news clips, pictures and a lot of background information. you can share this timeline via www.fight4obama.com

“we’re coming around the turn. america recognizes that at this time in history, with so much at stake, with the economy nose-diving, with two wars and the threat of terrorism, the threat of climate change, we need to do something fundamentally different. and all of you are the shock troops.” – barack obama

only seven days out – so please vote on november 4th!

(via guy kawasaki)

more material: 5 friends, matt damon about palin and the official www.barackobama.com

The post seven days out – please vote on november 4th appeared first on Frederik Hermann.

it’s the first twitter app for android mobiles. some of the highlights of twidroid‘s feature set are: fully featured twitter client (postings, replies and direct messages), user detail information, follow/unfollow a user, auto-completion of your contact names, secured operation via ssl, directly integrated photo-posting from cam or disk via phodroid.com, directly integrated search through all public tweets, background notifications for replies and direct messages, auto layout for landscape and portrait mode.

i just installed it on my t-mobile g1 and it works like a charm. i always admired thomas’ taste for great ui design, creative skills and eye for details and this is a great piece of work. so if you twitter and have a g1, go to ‘android market – applications – communication – twidroid’ and get the app, you’ll love it.

(via thomas marban at tombot)

The post twidroid – twitter for android mobiles / t-mobile g1 appeared first on Frederik Hermann.

now the industry seems to have taken this approach a step further and professionalized ‘brand dropping’ in songs of popular music artists, simply selling elements of their songs to the highest bidder.

“that’s the news from wired who shows how artists are approached by agencies to include brand placements in their songs. and if you check out the opening flash sequence for the kluger agency there’s a couple of product placement jingles that will sound mighty familiar.”

“things have gotten so weird in the music business that high-profile acts are inserting ads into their song lyrics. the next time you hear a brand mentioned in a song, it could be due to a paid product placement. and unlike magazines, songs are not required to point out which words are part of an advertisement.”

i appreciate that artists need to embrace a variety of revenue opportunities to make it today, but selling song lyrics seems to go over the line.

a further spin to the story is how a sales rep of adam kluger of the kluger agency tried to pitch jeff crouse of the anti-advertising agency and double happiness jeans, probably the last people on earth who kluger would want to receive the pitch e-mail, now threatening him with lawyers because he published the story on his blog – the whole story at wired.

(via mandy de waal, jeff crouse and wired)

The post product placement and brand dropping appeared first on Frederik Hermann.

(‘ueberheblichkeit’ could also be translated as ‘presumptuousness’)

(via der spiegel)

The post der spiegel – the price of arrogance appeared first on Frederik Hermann.

“what kind of power would you have if you could not only shrink a long url, but also add notes and tags along with detailed analytics like you have on your website? detailed statistics is marketing nirvana, but your website statistics only cover your website. what about social networks, emails, print marketing materials, presentations, etc. the list goes on and on! budurl gives you the power to quantify this traffic and make decisions that were once a shot in the dark.”

especially in combination with a service like ping.fm you can measure which of your social networks have any reach and which ones don’t. shorten the link, put it somewhere, watch it grow and measure the results. check it out at budurl.com

The post budurl – shrink your url and get detailed analytics appeared first on Frederik Hermann.

(via the economist)

The post the economist – oh fuck! appeared first on Frederik Hermann.

get the new ‘radio retaliation’ album via amazon music or via itunes.

more about thievery corporation and on wikipedia.

(via jeremiah owyang)

The post thievery corporation – radio retaliation appeared first on Frederik Hermann.

i had the chance to play around with it for a while and i have to say it is better than i expected. the touchscreen functionality competes with the apple iphone, design and look and feel are pretty good (despite what i expected from google), the htc device itself is bulkier, thicker and heavier than the iphone but still competes in a market where blackberry’s and sidekicks are popular devices. there are already tons of fun and helpful applications available and based on it’s open google android platform i’m sure there is way more to come. congrats to t-mobile and google, great move.

for more information check out walt mossberg’s first impressions or simply techmeme.

The post google android phone launched – t-mobile htc g1 appeared first on Frederik Hermann.

experiments at cern help us understand the world we live in by the telegraph

(via tom foremski / silicon valley watcher)

The post cern powers up its large hadron collider appeared first on Frederik Hermann.

“ping.fm is a simple service that makes updating your social networks a snap.”

“ping.fm was created for the sole purpose of making it as easy as possible to share your posts with the world. now you don’t have to fumble around the web in order to post anymore, you can just post once, and be done with it. the idea came about when making some posts to twitter and tumblr. the idea of posting the exact same information in two places seemed a bit tedious, so ping.fm was born.

you can update your status through the ping.fm website or a number of other tools like instant messengers or mobile email/sms, i usually use the iphone interface at ping.fm/iphone/.

this is an extremely handy tool and i love it. if you wanna check it out, just use the invite code “dreamofping” while signing up.

update : ping.fm just redesigned their ui (courtesy of jyoseph and it looks great) and added more services like plaxo pulse, plurk, brightkite, mashable and xanga.

The post ping.fm – update all your life streams from one site appeared first on Frederik Hermann.

“join us in our mission to set a guinness world record for the most software downloaded in 24 hours! set a guinness world record, enjoy a better web. sounds like a good deal, right? all you have to do to help us set the record for the most software downloaded in 24 hours is get firefox 3 now – it’s that easy. we’re not asking you to swallow a sword or to balance 30 spoons on your face, although that would be kind of awesome. please download firefox 3 by 17:00 utc on june 18, 2008. that’s 10:00 a.m. in mountain view, 1:00 p.m. in toronto, 2:00 p.m. in rio de janeiro, 7:00 p.m. in paris, madrid, berlin, rome and warsaw, 9:00 p.m. in moscow, and June 19, 2008 at 1:00 a.m. in beijing and 2:00 a.m. in tokyo.”

i wrote about the incredible customer evangelism around firefox earlier and the spread firefox initiative when it was launched in 2004. firefox 3 download day – guinness world record is part of spreadfirefox.com, an amazing community driven word-of-mouth marketing force spreading the word about the world’s best web-browser.

“welcome to spread firefox. you are our marketing department, a diverse community of people tired of swatting popups, chasing spyware, combatting identity theft and installing security updates you could set your watch to. You have a vision of the 21st century web and are ready to push it to the world, wresting control from a monopoly that has let it stagnate […] as a small, non-profit organization, the mozilla foundation has very limited resources at its disposal to market firefox to the world. spreadfirefox was created to fill this void, and was founded on the same principles of community involvement that drive the development and testing of firefox. we believe there is nothing that a large community of enthusiastic volunteers can’t accomplish, and this site exists to unite the community into one cohesive marketing force that even competitors with unlimited resources can’t compete with.”

i’m one of these enthusiastic firefox fans and happy to spread the word about the world’s best web-browser, the tool i use the most everyday. so far and within just a couple of hours firefox 3 has already surpassed 2,3 million downloads …

join the firefox 3 download day – guinness world record and enjoy the best firefox yet.

The post firefox 3 download day – guinness world record appeared first on Frederik Hermann.

“apple iphone 3g – twice as fast. half the price.”

some of the new features are: 3g broadband wireless connectivity, built-in gps and a couple of great location-based services like loopt, contact search, full iwork document support, microsoft powerpoint support, bulk delete and move, saving email image attachments, scientific calculator, parental controls (mainly for youtube/itunes), many more languages supported (on the fly switching), plastic back and thinner edges, the new apple appstore and many more. the new iphone 3g is now also more enterprise-ready by supporting microsoft exchange activesync – push email, calendar and contacts – “the power of a laptop into the size of a smartphone” – more … but i’m actually most excited about mobileme, which is “exchange for the rest of us”.

i’m already a sync fanatic, all my phones (including my iphone), my two laptops (mac and pc) and my desktop at home are synced with each other and with multiple online address books through plaxo, but so far it only syncs my contacts, calendar and notes. mobileme takes this two steps further.

“access and manage your email, contacts, calendar, photos, and files at me.com. All with amazing applications that are so feature-rich and easy to use, you may end up preferring them to your regular desktop applications.”

this is not only an even nicer, more structured and more instant contacts, calendar and notes sync, i can even access my picture gallery and idisk from wherever i am, either through my iphone, my macbook pro (pc’s are supported too) and any web-browser through a feature-rich desktop-application-like web interface at me.com. changes on your iphone for instance will will take immediate effect on your computer, you can access the same files, folders, pictures wherever you are.

i love it, i’ll get the new iphone 3g on july 11th and you can watch the whole keynote here.

The post new apple iphone 3g and mobileme appeared first on Frederik Hermann.

“iphone 2.0 software has three parts to it: enterprise support, the sdk, and some new end-user features. ‘let me start with the enterprise. customers have demanded microsoft exchange, so they’ve built it in out of the box for 2.0 software: push email, push contacts, push calendar, auto-discovery of exchange severes, global address lookup, and remote wipe security feature. all built in to iphone 2.0 software. they’ve added secure vpn services from cisco and other network service demanded by the enterprise market. everything that apple was told enterprise users want, they’ve built in.”

reminded me of a conversation which i had with my brother in law regarding the enterprise capabilities of the iphone and that at that point it wasn’t quite ready for enterprises’ security and exchange requirements. in a later interview with business week’s olga kharif i have been quoted

“if things like this are available, companies will give employees a choice of an iphone vs. the blackberry,” says frederik hermann, director of global marketing at jajah.

so i guess now enterprises will seriously consider to replace the old rubbish blackberries against apple iphones

read on the live notes at macworld.com

The post apple wwdc 2008 steve jobs keynote live appeared first on Frederik Hermann.

“ten years ago, four authors came together to start a new conversation about marketing. the result was a book called the cluetrain manifesto and with it, chris locke, rick levine, doc searls (with whom i coincidentally shared a cab with on our way to the hotel during leweb3 in paris including a great conversation), and david weinberger nailed 95 theses on the door of the internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer. what have we learned? what was right and wrong? what was left out that we should have been thinking about? what should we be thinking about for the next ten years?”

here is the schedule for tomorrow 8 am to 8 pm:

8.00 am — registration set-up (dc / vc)
8:30 – 9:30 — continental breakfast
9:30 – 9:45 — intro, ted shelton
9:45 – 10:30 — intro, doc searls
10:30 – 11:00 — find your teams + morning break (same room)
11:00 – 12.00 — deb schultz + breakout
12:00 – 1.00 — lunch & networking (upstairs balcony)
1:00 – 1:45 — thor muller – customer service from the outside-in
1:45 – 2:30– giovanni rodriguez – positioning today
2:30 – 3:00 — breakout + mini-break (same room)
3:00 – 3:45 — andreas weigand – conversational data
3:45 – 4:30 — jeremiah owyang – getting your company conversation-ready
4:30 – 4:50 — breakout
4:50 – 5.30 — peter hirshberg – wrap up / future
5.30 – 5.45 — ted shelton – closing remarks / conversations / open discussion
5:45 – 8.00 pm — reception (upstairs balcony)

here you can find more information about the event, sign up, and the conversation group.

i’m really looking forward to this, meeting friends and joining the conversation.

The post there’s a new conversation – the cluetrain manifesto appeared first on Frederik Hermann.

(via libération)

The post justice – stress – video clip appeared first on Frederik Hermann.

brilliant! more info at www.goodbyetothenormals.com

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this spot was followed by the sony bravia paint spot in glasgow and the stop-motion play-doh bunnies in new york.

now director simon ratigan of hla has worked with a crew of 150 to demonstrate the capacity of sony hd handycam and cybershot cameras to capture the beauty of bubbles.

200 locals were provided with the cameras and asked to record their foamy frolicking. their footage, along with professional shots, is being combined for a campaign that will be introduced to the public in stages, finally reaching televisions in the uk and europe on 1st may, 2008.

find some more pictures and info at behind the buzz and adland.

(via yasir from immediate future and duncan’s tv ad land)

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“ziphone – iphone unlock tool by zibri. no computer knowledge required. enables you to activate your iphone on any network. you don’t need to provide any information to att. there is no need to soldering/opening your iphone. you can use it on as many iphones you want, it works with any iphone, any provider and any sim card in the whole world! actually you only need an iphone and a computer (windows/mac).”

you’ll find the tool and more information at download.ziphone.org / www.ziphone.org

The post ziphone – unlock and activate your apple iphone appeared first on Frederik Hermann.

robin hilton wrote a report on yesterday’s word of mouth marketing forum at the warc wom forum blog. the conference provided a mix of case studies, theories and how to’s, starting with what word-of-mouth marketing is “giving people a reason to talk about your product/service and making it easier for that conversation to take place” (source womma) to wom as a discipline, read more.

a couple of my friends were there like paul marsden and martin oetting but i was hoping to find some more material from this conference online like blog posts, slideshows or video material. hopefully some of the speakers or participants will provide more information for the ones who couldn’t make it there.

(via goviral newsletter)

on another note, check out this article on “common word-of-mouth beats ‘highly-connected’ influencers” from the december 2007 issue of the journal of advertising research.

“we find that trying to track down key influencers, people who have extremely large social networks, is typically unnecessary and, more importantly, can actually limit a campaign or advertisement’s viral potential,” said james coyle. “instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages.”

the study reinforced that consumers respond more to messages that are unique and trusted. in addition, consumers who believe they are capable of performing the advertised behavior are more willing to pass along information to friends and relatives within their social networks. coyle added that this isn’t new. “it’s always been this way. what’s changed is that digital media makes it so easy for everyone to forward messages to contacts within their social networks. for most everyone, digital media just extends a very human desire to help others.”

(via guy kawasaki)

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(via werbeblogger and advertising/design goodness)

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