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	<title>Frankwatching</title>
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	<link>https://www.frankwatching.com/</link>
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		<title>Voorkom bij AI-pilots dat je iets overslaat wat je al 20 jaar weet</title>
		<link>https://www.frankwatching.com/archive/2026/10/06/ai-pilots-aanpak/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/06/ai-pilots-aanpak/#respond</comments>
		
		<dc:creator><![CDATA[Boy Callaars]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Pilot]]></category>
		<category><![CDATA[Projectmanagement]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813026</guid>

					<description><![CDATA[Van elke 33 AI-pilots die een bedrijf start, halen er vier de productie. Dat cijfer komt uit onderzoek van IDC, uitgevoerd samen met Lenovo en in maart 2025 gepubliceerd door CIO*. IDC noemt zelf drie...]]></description>
										<content:encoded><![CDATA[Van elke 33 AI-pilots die een bedrijf start, halen er vier de productie. Dat cijfer komt uit onderzoek van IDC, uitgevoerd samen met Lenovo en in maart 2025 gepubliceerd door CIO*. IDC noemt zelf drie...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[AI-pilots genoeg, maar hoeveel halen écht de praktijk? Vaak ligt het niet aan artificial intelligence, maar aan zaken die bedrijven al jaren beheersen. Waarom vergeten we die lessen zodra AI om de hoek komt kijken?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-06 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393920]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Boy Callaars]]></postmeta:coauthor_clean>
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		<item>
		<title>Je intranet is niet alleen een communicatiemiddel: zorg dat je je medewerkers bedient</title>
		<link>https://www.frankwatching.com/archive/2026/10/06/intranet-is-niet-alleen-een-communicatiemiddel-zorg-dat-je-medewerkers-bedient/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/06/intranet-is-niet-alleen-een-communicatiemiddel-zorg-dat-je-medewerkers-bedient/#respond</comments>
		
		<dc:creator><![CDATA[Christiaan W. Lustig]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[DEX]]></category>
		<category><![CDATA[Digital employee experience]]></category>
		<category><![CDATA[Digital workplace]]></category>
		<category><![CDATA[Digitale werkomgeving]]></category>
		<category><![CDATA[Digitale werkplek]]></category>
		<category><![CDATA[Employee experience]]></category>
		<category><![CDATA[Interne communicatie]]></category>
		<category><![CDATA[Intranet]]></category>
		<category><![CDATA[Slimmer werken]]></category>
		<category><![CDATA[Taakanalyse]]></category>
		<category><![CDATA[Taakidentificatie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812783</guid>

					<description><![CDATA[Steek je hand op als dit je bekend voorkomt: je organisatie lanceert een splinternieuw intranet, compleet met door de huisstijlpolitie goedgekeurde hero image, een strakke social feed, en een videoboodschap van de directeur over ‘synergie’....]]></description>
										<content:encoded><![CDATA[Steek je hand op als dit je bekend voorkomt: je organisatie lanceert een splinternieuw intranet, compleet met door de huisstijlpolitie goedgekeurde hero image, een strakke social feed, en een videoboodschap van de directeur over ‘synergie’....]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Taakgericht intranet: zo stem je de digitale werkomgeving af op de behoeften van medewerkers en verbeter je de employee experience.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-06 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[269]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Christiaan W. Lustig]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/06/intranet-is-niet-alleen-een-communicatiemiddel-zorg-dat-je-medewerkers-bedient?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Interne-digitale-communicatie-samenwerking-en-dienstverlening-bedienen-bereiken-betrekken-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/09/Interne-digitale-communicatie-samenwerking-en-dienstverlening-bedienen-bereiken-betrekken.png" medium="image">
			<media:title type="html">Interne digitale communicatie, samenwerking en dienstverlening, bedienen, bereiken, betrekken</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Interne-digitale-communicatie-samenwerking-en-dienstverlening-bedienen-bereiken-betrekken-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/09/top-tasks.jpg" medium="image">
			<media:title type="html">Grafiek met een lange nek (links, y-as) en een lange staart (rechts, x-as) die laat zien welke onderwerpen medewerkers het belangrijkst vinden op je intranet/binnen je digitale werkomgeving</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/top-tasks-214x155.jpg" />
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	</item>
		<item>
		<title>De grafiek ging omhoog, nu het vervelende deel</title>
		<link>https://www.frankwatching.com/archive/2026/10/05/grafiek-ging-omhoog-nu-het-vervelende-deel/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/05/grafiek-ging-omhoog-nu-het-vervelende-deel/#respond</comments>
		
		<dc:creator><![CDATA[Lennart de Ridder]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Klantcommunicatie]]></category>
		<category><![CDATA[Rapportages]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[Website]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=814342</guid>

					<description><![CDATA[Er zit een wereld van verschil tussen &#8220;het werkt&#8221; en &#8220;ik kan bewijzen dat het werkt.&#8221; Twee zinnen die de meeste rapportages voor één aanzien. Ik ook, bleek na een maand. Een klant belde met...]]></description>
										<content:encoded><![CDATA[Er zit een wereld van verschil tussen &#8220;het werkt&#8221; en &#8220;ik kan bewijzen dat het werkt.&#8221; Twee zinnen die de meeste rapportages voor één aanzien. Ik ook, bleek na een maand. Een klant belde met...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[778079]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[De cijfers gingen omhoog. Mooi bewijs dat de UX-aanpassingen werkten, toch? Totdat je een maand later nog eens kijkt: van vijf duidelijke winnaars bleven er twee over. Een les over meten, bewijs en te snel juichen.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[393754]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Lennart de Ridder]]></postmeta:coauthor_clean>
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		<title>OpenAI lanceert Dots: ben jij er klaar voor om verantwoordelijkheid over te dragen?</title>
		<link>https://www.frankwatching.com/archive/2026/10/05/open-ai-lanceert-dots-klaar-om-verantwoordelijkheid-over-te-dragen/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/05/open-ai-lanceert-dots-klaar-om-verantwoordelijkheid-over-te-dragen/#respond</comments>
		
		<dc:creator><![CDATA[Kim Pot]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[Communicatiemanagement]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[OpenAI]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=814988</guid>

					<description><![CDATA[OpenAI heeft Dots geïntroduceerd. Misschien dacht je net als ik direct aan de Dalmatiërs, maar nu hebben we het over agents. Met Dots kan ChatGPT steeds meer werkprocessen doorlopend uitvoeren. Dat klinkt tof, maar ik...]]></description>
										<content:encoded><![CDATA[OpenAI heeft Dots geïntroduceerd. Misschien dacht je net als ik direct aan de Dalmatiërs, maar nu hebben we het over agents. Met Dots kan ChatGPT steeds meer werkprocessen doorlopend uitvoeren. Dat klinkt tof, maar ik...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[AI-agenten zoals OpenAI Dots kunnen veel werk uit handen nemen. Maar daarvoor moeten teams eerst hun eigen workflows goed begrijpen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-05 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[37162]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Kim Pot]]></postmeta:coauthor_clean>
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			<media:title type="html">OpenAI lanceert Dots: ben jij er klaar voor om verantwoordelijkheid over te dragen? - Frankwatching</media:title>
			<media:description type="html">AI-agenten zoals OpenAI Dots kunnen veel werk uit handen nemen. Maar daarvoor moeten teams eerst hun eigen workflows goed begrijpen.</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/z5x1emu6isi.jpg" />
			<media:keywords>ChatGPT,Communicatiemanagement,Content,Contentcreatie,Marketingstrategie,OpenAI,Dots</media:keywords>
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		<title>Van moetje naar impact: 7 dingen om morgen anders te doen met klantonderzoek</title>
		<link>https://www.frankwatching.com/archive/2026/10/05/van-moetje-naar-impact-7-dingen-om-morgen-anders-te-doen-met-klantonderzoek/</link>
		
		<dc:creator><![CDATA[Benjamin de Mooij]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[Klantfeedback]]></category>
		<category><![CDATA[Klantonderzoek]]></category>
		<category><![CDATA[NPS]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813918</guid>

					<description><![CDATA[Daar zit je dan. Er is besloten dat er klantonderzoek moet komen en jij mag het regelen. Misschien omdat je vanuit marketing toch al ‘iets met de klant’ doet. Misschien omdat ISO 9001 om aantoonbaar...]]></description>
										<content:encoded><![CDATA[Daar zit je dan. Er is besloten dat er klantonderzoek moet komen en jij mag het regelen. Misschien omdat je vanuit marketing toch al ‘iets met de klant’ doet. Misschien omdat ISO 9001 om aantoonbaar...]]></content:encoded>
					
		
		
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		<postmeta:fwviews><![CDATA[161]]></postmeta:fwviews>
		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:650:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;div class=&quot;post__authors__author__right--wrapper&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;Benjamin de Mooij&lt;/a&gt;&lt;/span&gt;&amp;lt;span&amp;gt;van &amp;lt;a href=&amp;quot;https://www.integron.nl/&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;Integron&amp;lt;/a&amp;gt;&amp;lt;/span&amp;gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:3231:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/02/Integron-Logo.jpg&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://www.facebook.com/integron/?fref=ts&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-facebook-official&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/Integron&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/company/52295/?trk=vsrp_companies_res_name&amp;amp;amp;trkInfo=VSRPsearchId%3A1094019601452848982151%2CVSRPtargetId%3A52295%2CVSRPcmpt%3Aprimary&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; target=&quot;_blank&quot;&gt;Integron&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Al ruim 30 jaar een autoriteit op het gebied van het inzichtelijk maken en verbeteren van de customer- en employee experience bij B2B organisaties. Jouw (CX-)strategie staat centraal. Happy People is het doel. Impact door inzicht.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Integron&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/benjamindemooij&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://nl.linkedin.com/in/benjamin-de-mooij-69511a20&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;Benjamin de Mooij&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Benjamin de Mooij is Senior Consultant Klantbeleving bij onderzoeks- en adviesbureau Integron en werkt voornamelijk voor (middel)grote organisaties in de B2B-sector. Hij adviseert en inspireert klanten op basis van de feedback van hun klanten.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__article-count hidden-xs&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;9 artikelen&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot; class=&quot;pull-right more-link&quot;&gt;Meer over Benjamin de Mooij&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;Partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-P2qdl-1QPWgnNjavGYQ&quot;;s:7:&quot;authors&quot;;a:1:{i:0;O:8:&quot;stdClass&quot;:10:{s:13:&quot;article_count&quot;;i:9;s:12:&quot;author_image&quot;;s:78:&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot;;s:9:&quot;authorurl&quot;;s:63:&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;;s:7:&quot;excerpt&quot;;s:251:&quot;&lt;p&gt;Benjamin de Mooij is Senior Consultant Klantbeleving bij onderzoeks- en adviesbureau Integron en werkt voornamelijk voor (middel)grote organisaties in de B2B-sector. Hij adviseert en inspireert klanten op basis van de feedback van hun klanten.&lt;/p&gt;
&quot;;s:8:&quot;facebook&quot;;s:0:&quot;&quot;;s:25:&quot;is_frankwatching_employee&quot;;b:0;s:8:&quot;linkedin&quot;;s:53:&quot;https://nl.linkedin.com/in/benjamin-de-mooij-69511a20&quot;;s:4:&quot;name&quot;;s:17:&quot;Benjamin de Mooij&quot;;s:7:&quot;twitter&quot;;s:35:&quot;https://twitter.com/benjamindemooij&quot;;s:11:&quot;wordpressId&quot;;s:6:&quot;311282&quot;;}}}]]></postmeta:branded_story_data>
		<postmeta:future_post_date><![CDATA[2026-10-05 09:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[311282]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Benjamin de Mooij]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/05/van-moetje-naar-impact-7-dingen-om-morgen-anders-te-doen-met-klantonderzoek?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>De creator economy groeit: wat betekent dit voor merken, makers en media?</title>
		<link>https://www.frankwatching.com/archive/2026/10/05/de-creator-economy-groeit-wat-betekent-dit-voor-merken-makers-en-media/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/05/de-creator-economy-groeit-wat-betekent-dit-voor-merken-makers-en-media/#respond</comments>
		
		<dc:creator><![CDATA[Irfan Fiets]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Content creators]]></category>
		<category><![CDATA[Creativiteit]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[UGC]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=814551</guid>

					<description><![CDATA[Merken investeren miljarden, jongeren dromen van een carrière als creator en bureaus, media en entertainmentbedrijven bewegen mee. Maar achter die groei gaat iets anders schuil: content wordt overvloedig, terwijl aandacht steeds schaarser wordt. En daardoor...]]></description>
										<content:encoded><![CDATA[Merken investeren miljarden, jongeren dromen van een carrière als creator en bureaus, media en entertainmentbedrijven bewegen mee. Maar achter die groei gaat iets anders schuil: content wordt overvloedig, terwijl aandacht steeds schaarser wordt. En daardoor...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[811230]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[De creator economy groeit hard, maar aandacht groeit niet mee. Wat betekent de overvloed aan creators, content en AI voor merken, makers en bureaus? En waar zit straks nog de echte waarde?]]></postmeta:newsletter_intro>
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		<postmeta:fwviews><![CDATA[1332]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-10-05 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1627]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Irfan Fiets]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/shutterstock_1351812962-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/10/shutterstock_1351812962-scaled.jpg" medium="image">
			<media:title type="html">Editor,Content,Creator,Desktop,House,Studio,And,Gear,Camera,Laptop</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/shutterstock_1351812962-214x155.jpg" />
		</media:content>
	</item>
		<item>
		<title>Van POE naar POEG: zo verandert AI het marketingmodel</title>
		<link>https://www.frankwatching.com/archive/2026/10/04/van-poe-naar-poeg-zo-verandert-ai-het-marketingmodel/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/04/van-poe-naar-poeg-zo-verandert-ai-het-marketingmodel/#respond</comments>
		
		<dc:creator><![CDATA[Edwin Vlems]]></dc:creator>
		<pubDate>Sun, 04 Oct 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813207</guid>

					<description><![CDATA[Veel marketeers zitten op dit moment met de handen in het haar, we merken het bij ons bureau dagelijks. Tot de komst van ChatGPT konden ze fijn de bovenkant van de funnel voor hun sales-collega&#8217;s...]]></description>
										<content:encoded><![CDATA[Veel marketeers zitten op dit moment met de handen in het haar, we merken het bij ons bureau dagelijks. Tot de komst van ChatGPT konden ze fijn de bovenkant van de funnel voor hun sales-collega&#8217;s...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[772691]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[AI verandert niet alleen hoe mensen zoeken, maar ook hoe merken gevonden worden. Voeg daarom Grounded Media als pijler toe aan het POE-model.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
		<postmeta:page_extra_styles><![CDATA[]]></postmeta:page_extra_styles>
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		<postmeta:fwviews><![CDATA[1478]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-10-04 07:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[386276]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Edwin Vlems]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/04/van-poe-naar-poeg-zo-verandert-ai-het-marketingmodel?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>Moet je als Nederlandse organisatie stablecoins gaan accepteren en gebruiken?</title>
		<link>https://www.frankwatching.com/archive/2026/10/03/moet-je-als-nederlandse-organisatie-stablecoins-gaan-accepteren-en-gebruiken/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/03/moet-je-als-nederlandse-organisatie-stablecoins-gaan-accepteren-en-gebruiken/#respond</comments>
		
		<dc:creator><![CDATA[Jan Scheele]]></dc:creator>
		<pubDate>Sat, 03 Oct 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[B2B-marketing]]></category>
		<category><![CDATA[Stablecoin]]></category>
		<category><![CDATA[Webshop]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812903</guid>

					<description><![CDATA[Stablecoins waren jarenlang vooral iets voor cryptobeurzen, traders en nerds zoals ik. Maar anno 2026 klopt dat beeld niet meer. Inmiddels bouwen de meeste grote traditionele banken eraan, schuiven miljarden dollars per dag over deze...]]></description>
										<content:encoded><![CDATA[Stablecoins waren jarenlang vooral iets voor cryptobeurzen, traders en nerds zoals ik. Maar anno 2026 klopt dat beeld niet meer. Inmiddels bouwen de meeste grote traditionele banken eraan, schuiven miljarden dollars per dag over deze...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[782503]]></postmeta:anchor_cta_post>
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		<postmeta:ignore_branded_cams><![CDATA[0]]></postmeta:ignore_branded_cams>
		<postmeta:hide_side_ads><![CDATA[]]></postmeta:hide_side_ads>
		<postmeta:newsletter_intro><![CDATA[Nederlandse banken en ondernemers onderzoeken steeds vaker hoe stablecoins kunnen worden ingezet. Maar wanneer bieden die voordelen?]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-10-03 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[78944]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jan Scheele]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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	</item>
		<item>
		<title>Verleid de algoritmes met jouw menselijke content [+ praktische tips]</title>
		<link>https://www.frankwatching.com/archive/2026/10/02/verleid-algoritmes-met-menselijke-content-praktische-tips/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/02/verleid-algoritmes-met-menselijke-content-praktische-tips/#comments</comments>
		
		<dc:creator><![CDATA[Vincent Mirck]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813903</guid>

					<description><![CDATA[Nu we in zoekmachines, AI en socials steeds minder vaak doorklikken op content, is de uitdaging groter dan ooit om raak te schieten met jouw inhoud. Praktische tips om de strijd om de lezer tóch...]]></description>
										<content:encoded><![CDATA[Nu we in zoekmachines, AI en socials steeds minder vaak doorklikken op content, is de uitdaging groter dan ooit om raak te schieten met jouw inhoud. Praktische tips om de strijd om de lezer tóch...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/10/02/verleid-algoritmes-met-menselijke-content-praktische-tips/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
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		<postmeta:newsletter_intro><![CDATA[Mensen klikken in zoekmachines, AI en socials steeds minder vaak door op content. Praktische tips om de strijd om de lezer tóch te winnen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-02 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1706]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Vincent Mirck]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/02/verleid-algoritmes-met-menselijke-content-praktische-tips?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Content-die-werkt-295&#215;452</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Content-die-werkt-295x452-1-214x155.avif" />
		</media:content>
	</item>
		<item>
		<title>Een brandbook is niet genoeg: wie bewaakt je merk?</title>
		<link>https://www.frankwatching.com/archive/2026/10/01/een-brandbook-is-niet-genoeg-wie-bewaakt-je-merk/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/01/een-brandbook-is-niet-genoeg-wie-bewaakt-je-merk/#respond</comments>
		
		<dc:creator><![CDATA[Louis Bertrand]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brandbook]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Klantenbinding]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Merkconsistentie]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813371</guid>

					<description><![CDATA[Vrijwel elke organisatie heeft merkrichtlijnen. Maar wat zelden ergens staat, is wie er &#8216;nee&#8217; mag zeggen op het moment dat het werk gemaakt wordt. En juist daar sneuvelt merkconsistentie: niet bij een designkeuze, maar al...]]></description>
										<content:encoded><![CDATA[Vrijwel elke organisatie heeft merkrichtlijnen. Maar wat zelden ergens staat, is wie er &#8216;nee&#8217; mag zeggen op het moment dat het werk gemaakt wordt. En juist daar sneuvelt merkconsistentie: niet bij een designkeuze, maar al...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/10/01/een-brandbook-is-niet-genoeg-wie-bewaakt-je-merk/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[808742]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[17]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Vrijwel elke organisatie heeft merkrichtlijnen. Maar het staat zelden vast wie die richtlijnen bewaakt. En daar sneuvelt merkconsistentie.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-10-01 13:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393953]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Louis Bertrand]]></postmeta:coauthor_clean>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/01/een-brandbook-is-niet-genoeg-wie-bewaakt-je-merk?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>Google Ads-biedstrategie: klikken of conversies? Waarom je niet hoeft te kiezen</title>
		<link>https://www.frankwatching.com/archive/2026/10/01/google-ads-biedstrategie-klikken-of-conversies-waarom-je-niet-hoeft-te-kiezen/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/01/google-ads-biedstrategie-klikken-of-conversies-waarom-je-niet-hoeft-te-kiezen/#respond</comments>
		
		<dc:creator><![CDATA[Tom Hofman]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Campagnes]]></category>
		<category><![CDATA[Conversiestrategie]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Google Ads]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812498</guid>

					<description><![CDATA[Een goede Google Ads-biedstrategie kiezen, is voor kleinere adverteerders niet altijd eenvoudig. Een nieuwe Google Ads-campagne heeft nog geen conversiehistoriek en vaak is er ook geen enorm advertentiebudget of conversievolume beschikbaar. In België spreken we...]]></description>
										<content:encoded><![CDATA[Een goede Google Ads-biedstrategie kiezen, is voor kleinere adverteerders niet altijd eenvoudig. Een nieuwe Google Ads-campagne heeft nog geen conversiehistoriek en vaak is er ook geen enorm advertentiebudget of conversievolume beschikbaar. In België spreken we...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/10/01/google-ads-biedstrategie-klikken-of-conversies-waarom-je-niet-hoeft-te-kiezen/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[811871]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[15]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Welke Google Ads-biedstrategie werkt het beste? Zet ‘Klikken maximaliseren’ en ‘Conversies maximaliseren’ naast elkaar in.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:fwviews><![CDATA[876]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-10-01 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393923]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Tom Hofman]]></postmeta:coauthor_clean>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/01/google-ads-biedstrategie-klikken-of-conversies-waarom-je-niet-hoeft-te-kiezen?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/1-selecteer-het-klik-model-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/1-selecteer-het-klik-model.png" medium="image">
			<media:title type="html">1-selecteer het klik-model</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/1-selecteer-het-klik-model-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/2-klik-op-bewerken-en-kopieer.png" medium="image">
			<media:title type="html">2-klik op bewerken en kopieer</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/2-klik-op-bewerken-en-kopieer-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/4-selecteer-je-Google-Ads-account.png" medium="image">
			<media:title type="html">4-selecteer je Google Ads account</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/4-selecteer-je-Google-Ads-account-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/5-kies-voor-Aantal-conversies-maximaliseren.png" medium="image">
			<media:title type="html">5-kies voor Aantal conversies maximaliseren</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/5-kies-voor-Aantal-conversies-maximaliseren-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/10/klikkenVSconversies.png" medium="image">
			<media:title type="html">klikkenVSconversies</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/klikkenVSconversies-214x155.png" />
		</media:content>
	</item>
		<item>
		<title>Klanten betalen 6 euro extra voor minder gedoe: zo vind je de verborgen frictie in jouw bestelproces</title>
		<link>https://www.frankwatching.com/archive/2026/10/01/je-klant-betaalt-meer-voor-minder-gedoe-zo-vind-je-de-verborgen-frictie-in-jouw-bestelproces/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bestelproces]]></category>
		<category><![CDATA[Betaalproces]]></category>
		<category><![CDATA[conversie optimalisatie]]></category>
		<category><![CDATA[Meetbaarheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813635</guid>

					<description><![CDATA[Je bestelproces werkt, technisch klopt alles. Toch haakt een deel van je bezoekers af en je weet niet precies waar. Wat als die frictie een prijskaartje heeft dat je gewoon kunt uitrekenen? De prijs van...]]></description>
										<content:encoded><![CDATA[Je bestelproces werkt, technisch klopt alles. Toch haakt een deel van je bezoekers af en je weet niet precies waar. Wat als die frictie een prijskaartje heeft dat je gewoon kunt uitrekenen? De prijs van...]]></content:encoded>
					
		
		
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		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:478:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/09/images.webp&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; target=&quot;_blank&quot;&gt;Reisklaar&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:1123:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/09/images.webp&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; target=&quot;_blank&quot;&gt;Reisklaar&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Reisklaar uit Zwolle regelt je Franse Crit&amp;#x27;Air en Duitse Umweltplakette. Vraag eenvoudig aan via een Nederlands formulier met eigen klantenservice. De sticker valt zo op de mat. Ook zie je precies per stad welke zone geldt en wat je nodig hebt.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Reisklaar&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;Partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-P27DtY8zndxWeS2crmA&quot;;s:7:&quot;authors&quot;;a:0:{}}]]></postmeta:branded_story_data>
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		<postmeta:future_post_date><![CDATA[2026-10-01 09:00:00]]></postmeta:future_post_date>
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		<item>
		<title>De belangrijkste vraag als je werkt met AI: waar zit onze bottleneck?</title>
		<link>https://www.frankwatching.com/archive/2026/10/01/de-belangrijkste-vraag-als-je-werkt-met-ai-waar-zit-onze-bottleneck/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/01/de-belangrijkste-vraag-als-je-werkt-met-ai-waar-zit-onze-bottleneck/#respond</comments>
		
		<dc:creator><![CDATA[Szilvia van Oijen]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[Campagnes]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Procesoptimalisatie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812189</guid>

					<description><![CDATA[We investeren enorm in AI. Maar wat als de tijdwinst nauwelijks iets oplevert? Een managementklassieker uit 1984 biedt een verrassend actuele verklaring. Een e-mailcampagne schrijven kost mijn team inmiddels ongeveer een uur. Alleen ligt de...]]></description>
										<content:encoded><![CDATA[We investeren enorm in AI. Maar wat als de tijdwinst nauwelijks iets oplevert? Een managementklassieker uit 1984 biedt een verrassend actuele verklaring. Een e-mailcampagne schrijven kost mijn team inmiddels ongeveer een uur. Alleen ligt de...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Maakt AI je marketing echt sneller? Vaak verschuift de bottleneck gewoon naar de volgende stap. Een managementklassieker uit 1984 laat zien waar de echte AI-winst te halen is.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-10-01 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392945]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Szilvia van Oijen]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/01/de-belangrijkste-vraag-als-je-werkt-met-ai-waar-zit-onze-bottleneck?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<title>Spectaculaire AI-cijfers? Kijk verder dan het conversiepercentage en doe de 4V-check</title>
		<link>https://www.frankwatching.com/archive/2026/09/30/spectaculaire-ai-cijfers-kijk-verder-dan-conversiepercentage-doe-4v-check/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/30/spectaculaire-ai-cijfers-kijk-verder-dan-conversiepercentage-doe-4v-check/#respond</comments>
		
		<dc:creator><![CDATA[Esli van Ammers]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Webshops]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811855</guid>

					<description><![CDATA[ChatGPT-verkeer converteert 5,1 keer beter dan Google-verkeer. Het is precies het soort cijfer dat blijft hangen. Het klinkt logisch, past bij de AI-hype en geeft marketeers een reden om snel in GEO en AI-search te...]]></description>
										<content:encoded><![CDATA[ChatGPT-verkeer converteert 5,1 keer beter dan Google-verkeer. Het is precies het soort cijfer dat blijft hangen. Het klinkt logisch, past bij de AI-hype en geeft marketeers een reden om snel in GEO en AI-search te...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/30/spectaculaire-ai-cijfers-kijk-verder-dan-conversiepercentage-doe-4v-check/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[798529]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[ChatGPT-verkeer groeit hard, maar converteert het echt 5,1 x beter? Data van 973 webshops laat zien waarom AI-cijfers context nodig hebben.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-09-30 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393834]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Esli van Ammers]]></postmeta:coauthor_clean>
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		<title>Waarom we nog steeds antwoorden geven op vragen die niemand stelt</title>
		<link>https://www.frankwatching.com/archive/2026/09/30/waarom-nog-steeds-antwoorden-op-vragen-die-niemand-stelt/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/30/waarom-nog-steeds-antwoorden-op-vragen-die-niemand-stelt/#respond</comments>
		
		<dc:creator><![CDATA[Ronald Pijls]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Communicatiestrategie]]></category>
		<category><![CDATA[Persoonlijke effectiviteit]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812378</guid>

					<description><![CDATA[En hoe AI pijnlijk zichtbaar maakt waar onze communicatie al jaren tekortschiet. We investeren in participatie, begrijpelijke taal, klantreizen, gedragsinzichten, websites, campagnes en steeds vaker AI. Toch zien we in vrijwel iedere sector hetzelfde patroon....]]></description>
										<content:encoded><![CDATA[En hoe AI pijnlijk zichtbaar maakt waar onze communicatie al jaren tekortschiet. We investeren in participatie, begrijpelijke taal, klantreizen, gedragsinzichten, websites, campagnes en steeds vaker AI. Toch zien we in vrijwel iedere sector hetzelfde patroon....]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[805296]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[We investeren volop in betere communicatie. Toch lezen, begrijpen of doen mensen vaak iets anders dan we verwachten. AI legt bloot waar het misgaat: misschien geven we goede antwoorden op de verkeerde vragen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-30 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393373]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Ronald Pijls]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<title>Zijn we inmiddels app-moe? Waarom de eenmalige &#8216;wegwerp-app&#8217; moet verdwijnen</title>
		<link>https://www.frankwatching.com/archive/2026/09/29/app-moe-eenmalige-wegwerp-app/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/29/app-moe-eenmalige-wegwerp-app/#respond</comments>
		
		<dc:creator><![CDATA[Jasper Boot]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer loyalty]]></category>
		<category><![CDATA[User experience]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812885</guid>

					<description><![CDATA[Zit je dan. Je wil simpelweg een broodje afrekenen via een QR-code, of een deelfiets ontgrendelen in een vreemde stad. Maar in plaats van een frictieloze transactie, stuit je op de ultieme digitale blokkade: “Download...]]></description>
										<content:encoded><![CDATA[Zit je dan. Je wil simpelweg een broodje afrekenen via een QR-code, of een deelfiets ontgrendelen in een vreemde stad. Maar in plaats van een frictieloze transactie, stuit je op de ultieme digitale blokkade: “Download...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[813318]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Moet je voor één parkeeractie, een deelfiets of een broodje meteen een app downloaden? Steeds vaker voelt zo’n verplichte download als een digitale drempel.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-29 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[391418]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jasper Boot]]></postmeta:coauthor_clean>
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		<title>Alles digitaal? Zo val je juist offline op in B2B-marketing</title>
		<link>https://www.frankwatching.com/archive/2026/09/29/alles-digitaal-zo-val-je-offline-op-in-b2b-marketing/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/29/alles-digitaal-zo-val-je-offline-op-in-b2b-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Robin Steehouwer-van Zeijl]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">https://www.frankwatching.com/?p=809697</guid>

					<description><![CDATA[B2B-marketing is al lange tijd steeds digitaler aan het worden. We bouwen campagnes in LinkedIn Ads, richten retargeting-doelgroepen in, sturen nurture flows, optimaliseren landingspagina’s en meten bijna iedere klik. Marketing is schaalbaarder, beter meetbaar en...]]></description>
										<content:encoded><![CDATA[B2B-marketing is al lange tijd steeds digitaler aan het worden. We bouwen campagnes in LinkedIn Ads, richten retargeting-doelgroepen in, sturen nurture flows, optimaliseren landingspagina’s en meten bijna iedere klik. Marketing is schaalbaarder, beter meetbaar en...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/29/alles-digitaal-zo-val-je-offline-op-in-b2b-marketing/feed/</wfw:commentRss>
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		<postmeta:anchor_cta_post><![CDATA[809759]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[16]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Je B2B-klantreis is digitaler dan ooit. Maar offline kun je opvallen en waardevolle online signalen creëren. Ontdek hoe je met slimme ‘prikmomenten’ aandacht omzet in relevante opvolging.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-29 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393632]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Robin Steehouwer-van Zeijl]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/29/alles-digitaal-zo-val-je-offline-op-in-b2b-marketing?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Visual 1</media:title>
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		<title>De systeemfout in online marketing: je website is niet ontworpen, hij is gestapeld</title>
		<link>https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren/#comments</comments>
		
		<dc:creator><![CDATA[Marco Bouman]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Contentstrategie]]></category>
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		<category><![CDATA[Websites]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812822</guid>

					<description><![CDATA[Je kijkt naar je website en ziet één geheel. Een homepage, diensten, producten, cases, blogs, formulieren en misschien honderden pagina’s. Alles in dezelfde huisstijl, keurig onder hetzelfde logo. Maar zo is die website nooit gebouwd....]]></description>
										<content:encoded><![CDATA[Je kijkt naar je website en ziet één geheel. Een homepage, diensten, producten, cases, blogs, formulieren en misschien honderden pagina’s. Alles in dezelfde huisstijl, keurig onder hetzelfde logo. Maar zo is die website nooit gebouwd....]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
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		<postmeta:newsletter_intro><![CDATA[Losse onderdelen als SEO, content, sales en Ads kunnen allemaal hun targets halen, maar dat betekent niet dat ze hetzelfde verhaal vertellen voor je klant. Hoe breng je deze systeemfout in kaart én los je &apos;m op?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-29 06:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[333401]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Marco Bouman]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">fw-systeemfout-brug</media:title>
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		<title>Grip op AI begint met weten waar het zit (&#038; dit kun je doen)</title>
		<link>https://www.frankwatching.com/archive/2026/09/28/grip-op-ai-dit-kun-je-doen/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/28/grip-op-ai-dit-kun-je-doen/#respond</comments>
		
		<dc:creator><![CDATA[Hein Van den Steenhoven]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Informatiebeveiliging]]></category>
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		<category><![CDATA[Projectmanagement]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813283</guid>

					<description><![CDATA[Dit artikel is onderdeel van de reeks ‘AI-governance in de praktijk’. In het eerste artikel stonden één eigenaar, vier beslismomenten en twee vaste bewijslijnen centraal. Daarvoor moet een organisatie echter eerst weten waar AI wordt...]]></description>
										<content:encoded><![CDATA[Dit artikel is onderdeel van de reeks ‘AI-governance in de praktijk’. In het eerste artikel stonden één eigenaar, vier beslismomenten en twee vaste bewijslijnen centraal. Daarvoor moet een organisatie echter eerst weten waar AI wordt...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/28/grip-op-ai-dit-kun-je-doen/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[812297]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[17]]></postmeta:anchor_cta_positie>
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		<postmeta:hide_side_ads><![CDATA[]]></postmeta:hide_side_ads>
		<postmeta:newsletter_intro><![CDATA[Lees hier waarom een actuele AI-inventarisatie en een levend AI-register essentieel zijn voor effectieve AI-governance en het beheersen van shadow AI.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-09-28 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393899]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Hein Van den Steenhoven]]></postmeta:coauthor_clean>
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		<item>
		<title>Wat hoort je klant als niemand de telefoon opneemt?</title>
		<link>https://www.frankwatching.com/archive/2026/09/28/wat-hoort-je-klant-als-niemand-de-telefoon-opneemt/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/28/wat-hoort-je-klant-als-niemand-de-telefoon-opneemt/#respond</comments>
		
		<dc:creator><![CDATA[Stefan Bakker]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[Communicatiestrategie]]></category>
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		<category><![CDATA[Customer journey]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[Klantcontact]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812833</guid>

					<description><![CDATA[Er is een moment in de klantreis waar geen enkele afdeling over gaat. Iemand heeft een vraag, pakt de telefoon om te bellen, maar er wordt niet opgenomen. Wat die persoon dan te horen krijgt,...]]></description>
										<content:encoded><![CDATA[Er is een moment in de klantreis waar geen enkele afdeling over gaat. Iemand heeft een vraag, pakt de telefoon om te bellen, maar er wordt niet opgenomen. Wat die persoon dan te horen krijgt,...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[812430]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Je bedrijf wordt gebeld, maar er neemt niemand op. Wat hoort de klant? Doe de test en pas je meldtekst aan.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-28 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393911]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Stefan Bakker]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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