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	<title>Frankwatching</title>
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		<title>AI beslist in marketing. Ben jij nog aan zet?</title>
		<link>https://www.frankwatching.com/archive/2026/03/11/ai-marketing-efficientie/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/11/ai-marketing-efficientie/#respond</comments>
		
		<dc:creator><![CDATA[Andries Hiemstra]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Besluitvorming]]></category>
		<category><![CDATA[Efficiëntie]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<category><![CDATA[merk]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=798839</guid>

					<description><![CDATA[AI maakt marketing efficiënter. Campagnes optimaliseren zichzelf, contentvarianten ontstaan in seconden en budgetten verschuiven automatisch naar wat presteert. Veel teams ervaren eindelijk rust in dashboards die continu bijsturen. Maar efficiëntie is niet de echte verandering....]]></description>
										<content:encoded><![CDATA[AI maakt marketing efficiënter. Campagnes optimaliseren zichzelf, contentvarianten ontstaan in seconden en budgetten verschuiven automatisch naar wat presteert. Veel teams ervaren eindelijk rust in dashboards die continu bijsturen. Maar efficiëntie is niet de echte verandering....]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[797836]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[AI kan voorspellen, optimaliseren en versnellen. Campagnes optimaliseren zichzelf en contentvarianten ontstaan in seconden. Maar wie bepaalt eigenlijk welke keuzes echt worden gemaakt?]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[390282]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Andries Hiemstra]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/11/ai-marketing-efficientie?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>Zo scoor je dit voorjaar views op Reels en TikTok</title>
		<link>https://www.frankwatching.com/archive/2026/03/11/social-media-instagram-tiktok/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/11/social-media-instagram-tiktok/#respond</comments>
		
		<dc:creator><![CDATA[Lotte Geerlings]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Instagram Reels]]></category>
		<category><![CDATA[Reels]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Zichtbaarheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799575</guid>

					<description><![CDATA[Het voorjaar is traditioneel hét moment waarop merken weer zichtbaarder willen worden. Campagnes gaan live, events komen eraan en social feeds worden competitiever dan ooit. En dan te bedenken dat we in het voorjaar massaal...]]></description>
										<content:encoded><![CDATA[Het voorjaar is traditioneel hét moment waarop merken weer zichtbaarder willen worden. Campagnes gaan live, events komen eraan en social feeds worden competitiever dan ooit. En dan te bedenken dat we in het voorjaar massaal...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Het voorjaar is hét moment voor campagnes en zichtbaarheid. Maar social feeds worden drukker en algoritmes veranderen. Dit moet je weten om op TikTok en Instagram zichtbaar te blijven.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[392322]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Lotte Geerlings]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/11/social-media-instagram-tiktok?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>Bescherm je merknaam tegen ad hijacking en dubbele commissie [stappenplan]</title>
		<link>https://www.frankwatching.com/archive/2026/03/10/ad-hijacking-commissie/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/10/ad-hijacking-commissie/#respond</comments>
		
		<dc:creator><![CDATA[Gaby Tenda]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Online marketing]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=781223</guid>

					<description><![CDATA[Stel je voor: je investeert elke maand flink in online advertenties en affiliatecampagnes. Je ziet klikken, je ziet omzet – maar zonder dat je het doorhebt, strijkt een slimme buitenstaander met een deel van de...]]></description>
										<content:encoded><![CDATA[Stel je voor: je investeert elke maand flink in online advertenties en affiliatecampagnes. Je ziet klikken, je ziet omzet – maar zonder dat je het doorhebt, strijkt een slimme buitenstaander met een deel van de...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[798535]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Je investeert in advertenties, maar ondertussen kan iemand jouw merknaam kapen en commissie opstrijken. Ad hijacking zorgt voor hogere CPC’s zonder dat je het ziet. Deze stappen kun je zetten om je merk te beschermen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-10 14:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[373484]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Gaby Tenda]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/10/ad-hijacking-commissie?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Advertentie-hijacking-2</media:title>
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		<item>
		<title>Een WordPress-site? Tijd om je afhankelijkheden in kaart te brengen</title>
		<link>https://www.frankwatching.com/archive/2026/03/10/wordpress-plugin-website/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/10/wordpress-plugin-website/#comments</comments>
		
		<dc:creator><![CDATA[Joost Boer]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<category><![CDATA[Marketingteam]]></category>
		<category><![CDATA[Plugins]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799357</guid>

					<description><![CDATA[Je hebt een WordPress-site. Misschien beheer je er meerdere. Voor je werkgever, voor klanten, voor je eigen merk. Er draaien vijf, zes, misschien tien plugins op. Ze werken. Je denkt er niet over na. Dat...]]></description>
										<content:encoded><![CDATA[Je hebt een WordPress-site. Misschien beheer je er meerdere. Voor je werkgever, voor klanten, voor je eigen merk. Er draaien vijf, zes, misschien tien plugins op. Ze werken. Je denkt er niet over na. Dat...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[773280]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Veel WordPress-sites draaien op plugins waar je niet vaak naar omkijkt. Toch staat het ecosysteem onder druk. Wat betekent dit voor jouw website en wat kun je doen?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-10 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[322831]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Joost Boer]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<item>
		<title>Jouw communicatie werkt pas als mensen mogen kiezen [+ stappenplan]</title>
		<link>https://www.frankwatching.com/archive/2026/03/10/communicatie-werkt-als-mensen-kiezen/</link>
		
		<dc:creator><![CDATA[David Behrens]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 10:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Betrokkenheid]]></category>
		<category><![CDATA[Campagne]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Interactieve video]]></category>
		<category><![CDATA[keuze]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=798830</guid>

					<description><![CDATA[We meten ons suf. Open rates, views, CTR’s, scroll depth. Toch blijft echte actie vaak uit. Niet omdat de data ontbreekt, maar omdat de beleving ontbreekt. Klanten lezen, kijken, klikken soms, maar zetten zelden de...]]></description>
										<content:encoded><![CDATA[We meten ons suf. Open rates, views, CTR’s, scroll depth. Toch blijft echte actie vaak uit. Niet omdat de data ontbreekt, maar omdat de beleving ontbreekt. Klanten lezen, kijken, klikken soms, maar zetten zelden de...]]></content:encoded>
					
		
		
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		<postmeta:coauthor><![CDATA[393366]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[David Behrens &amp; Partnercontent]]></postmeta:coauthor_clean>
		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:680:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/03/auth0_393366.david_.behrens@pingmedia.nl_.1773063248-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;div class=&quot;post__authors__author__right--wrapper&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/david-behrens/&quot;&gt;David Behrens&lt;/a&gt;&lt;/span&gt;&amp;lt;span&amp;gt;van &amp;lt;a href=&amp;quot;https://www.pingmedia.nl&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;Ping Media&amp;lt;/a&amp;gt;&amp;lt;/span&amp;gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:2228:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.pingmedia.nl&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/03/PING-MEDIA-logo_XL.jpg&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.pingmedia.nl&quot; target=&quot;_blank&quot;&gt;Ping Media&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Ping Media transformeert digitale communicatie naar een actieve klantbeleving. Wij verhogen impact met interactieve &amp;amp; persoonlijke video. Uniek: eigen productie én een in eigen huis ontwikkeld cookieless, privacy by design videoplatform PingVP.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.pingmedia.nl&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Ping Media&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/david-behrens/&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/03/auth0_393366.david_.behrens@pingmedia.nl_.1773063248-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/david-behrens/&quot;&gt;David Behrens&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__article-count hidden-xs&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/david-behrens/&quot;&gt;1 artikel&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/david-behrens/&quot; class=&quot;pull-right more-link&quot;&gt;Meer over David Behrens&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-OmxHKxZgmYp9oUK0W3Q&quot;;s:7:&quot;authors&quot;;a:1:{i:0;O:8:&quot;stdClass&quot;:10:{s:13:&quot;article_count&quot;;i:1;s:12:&quot;author_image&quot;;s:114:&quot;https://www.frankwatching.com/app/uploads/2026/03/auth0_393366.david_.behrens@pingmedia.nl_.1773063248-100x100.jpg&quot;;s:9:&quot;authorurl&quot;;s:59:&quot;https://www.frankwatching.com/archive/author/david-behrens/&quot;;s:7:&quot;excerpt&quot;;s:0:&quot;&quot;;s:8:&quot;facebook&quot;;s:0:&quot;&quot;;s:25:&quot;is_frankwatching_employee&quot;;b:0;s:8:&quot;linkedin&quot;;s:0:&quot;&quot;;s:4:&quot;name&quot;;s:13:&quot;David Behrens&quot;;s:7:&quot;twitter&quot;;s:0:&quot;&quot;;s:11:&quot;wordpressId&quot;;s:6:&quot;393366&quot;;}}}]]></postmeta:branded_story_data>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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			<media:title type="html">Mockup-MAF</media:title>
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		<title>Vibe coding: geen leuke extra skill, maar een nieuwe basisvaardigheid</title>
		<link>https://www.frankwatching.com/archive/2026/03/10/vibe-coding-automatisering-innovatie/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/10/vibe-coding-automatisering-innovatie/#respond</comments>
		
		<dc:creator><![CDATA[Jasper Boot]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[Artificiële Intelligentie]]></category>
		<category><![CDATA[Automatisering]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<category><![CDATA[Vibe coding]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=798644</guid>

					<description><![CDATA[Vibe coding. We moeten het daar serieuzer over hebben. Niet als hype of als speeltje voor techneuten, maar als iets dat ons werk fundamenteel aan het veranderen is. Ik ben namelijk mijn eigen werk aan...]]></description>
										<content:encoded><![CDATA[Vibe coding. We moeten het daar serieuzer over hebben. Niet als hype of als speeltje voor techneuten, maar als iets dat ons werk fundamenteel aan het veranderen is. Ik ben namelijk mijn eigen werk aan...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[786842]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Wat als je je eigen werk eenvoudig zelf kunt automatiseren? Vibe coding is geen hype meer, maar iets wat ons werk fundamenteel verandert. Durf jij te beginnen?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-10 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[391418]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jasper Boot]]></postmeta:coauthor_clean>
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			<media:title type="html">Schermafbeelding 2026-02-21 111813</media:title>
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		<title>B2B-marketing moeilijk meetbaar? Dit denkmodel helpt</title>
		<link>https://www.frankwatching.com/archive/2026/03/09/b2b-marketing-meetbaar-denkmodel/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/09/b2b-marketing-meetbaar-denkmodel/#respond</comments>
		
		<dc:creator><![CDATA[Szilvia van Oijen]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B-marketing]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=798556</guid>

					<description><![CDATA[Veel B2B-marketingplannen zien er in januari strak uit. Heldere doelen, dashboards ingericht, campagnes gepland. En toch begint het ergens na het eerste kwartaal te wringen. Dat wringen ligt meestal niet aan de uitvoering. Het is...]]></description>
										<content:encoded><![CDATA[Veel B2B-marketingplannen zien er in januari strak uit. Heldere doelen, dashboards ingericht, campagnes gepland. En toch begint het ergens na het eerste kwartaal te wringen. Dat wringen ligt meestal niet aan de uitvoering. Het is...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[796872]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[6]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Veel marketeers brengen vaak (onbewust) e-commerce-logica mee naar B2B om resultaten te meten. Terwijl het spel compleet anders is en dus anders gespeeld moet worden.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-09 14:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392945]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Szilvia van Oijen]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/09/b2b-marketing-meetbaar-denkmodel?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Het 360° denkmodel</media:title>
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		<title>Recruitment loopt niet vast door capaciteit, maar door ontwerp</title>
		<link>https://www.frankwatching.com/archive/2026/03/09/recruitment-proces-ontwerp/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/09/recruitment-proces-ontwerp/#respond</comments>
		
		<dc:creator><![CDATA[Geert-Jan Dröge]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Recruitment]]></category>
		<category><![CDATA[Vacatures]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=798824</guid>

					<description><![CDATA[Wanneer vacatures zich opstapelen en gesprekken blijven doorschuiven, lijkt de conclusie snel getrokken: we hebben meer recruiters nodig. Een interim recruiter, een bureau of een nieuwe tool moet lucht geven. In mijn werk zie ik...]]></description>
										<content:encoded><![CDATA[Wanneer vacatures zich opstapelen en gesprekken blijven doorschuiven, lijkt de conclusie snel getrokken: we hebben meer recruiters nodig. Een interim recruiter, een bureau of een nieuwe tool moet lucht geven. In mijn werk zie ik...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[789922]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Waarom lopen vacatures vast terwijl je team op volle capaciteit draait? Vaak zit het knelpunt niet in recruitment, maar in procesontwerp. Zo breng je weer grip.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-09 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393329]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Geert-Jan Dröge]]></postmeta:coauthor_clean>
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		<title>Kom achter het bureau vandaan! Zo ontstaan de beste ideeën en strategieën</title>
		<link>https://www.frankwatching.com/archive/2026/03/09/beste-ideeen-strategieen/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 10:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Brainstorm]]></category>
		<category><![CDATA[Fysiek]]></category>
		<category><![CDATA[Interactie]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<category><![CDATA[Vergaderen]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799606</guid>

					<description><![CDATA[Teams en Zoom zijn ideaal voor snelle afstemming. Maar als het gaat om creativiteit, strategie en échte doorbraken, schieten online meetings vaak tekort. Brainstorms voelen vlak, ideeën blijven liggen en energie lekt weg. Wanneer kies...]]></description>
										<content:encoded><![CDATA[Teams en Zoom zijn ideaal voor snelle afstemming. Maar als het gaat om creativiteit, strategie en échte doorbraken, schieten online meetings vaak tekort. Brainstorms voelen vlak, ideeën blijven liggen en energie lekt weg. Wanneer kies...]]></content:encoded>
					
		
		
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		<postmeta:future_post_date><![CDATA[2026-03-09 10:00:00]]></postmeta:future_post_date>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/20250506-Jaarbeurs-shoot-by-MichielTon-LR136-214x155.jpg" />
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			<media:title type="html">Fotograaf: MichielTon.com</media:title>
			<media:description type="html">Fotograaf: MichielTon.com</media:description>
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			<media:title type="html">Fotograaf: MichielTon.com</media:title>
			<media:description type="html">Fotograaf: MichielTon.com</media:description>
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		<title>Zo optimaliseer je de LinkedIn-bedrijfspagina voor een ecosysteem dat jarenlang voor je werkt</title>
		<link>https://www.frankwatching.com/archive/2026/03/09/linkedin-bedrijfspagina-ecosysteem/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/09/linkedin-bedrijfspagina-ecosysteem/#respond</comments>
		
		<dc:creator><![CDATA[Trudy Pannekeet]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Ambassadeurs]]></category>
		<category><![CDATA[Bedrijfspagina]]></category>
		<category><![CDATA[Connecties]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Werkgeversmerk]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799694</guid>

					<description><![CDATA[Wanneer heb jij voor het laatst écht kritisch naar je LinkedIn-bedrijfspagina gekeken? Grote kans dat je braaf wekelijks updates post, maar dat de achterkant van je pagina stof verzamelt. Een verwaarloosde pagina geeft geen positieve...]]></description>
										<content:encoded><![CDATA[Wanneer heb jij voor het laatst écht kritisch naar je LinkedIn-bedrijfspagina gekeken? Grote kans dat je braaf wekelijks updates post, maar dat de achterkant van je pagina stof verzamelt. Een verwaarloosde pagina geeft geen positieve...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[796515]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Een verwaarloosde bedrijfspagina op LinkedIn geeft geen positieve indruk. Dat is zonde. Door te investeren in LinkedIn als ecosysteem, bouw je aan duurzame groei.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:ss_view_count><![CDATA[876]]></postmeta:ss_view_count>
		<postmeta:fwviews><![CDATA[4811]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-03-09 07:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[56154]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Trudy Pannekeet]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/09/linkedin-bedrijfspagina-ecosysteem?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/01.-Verbetering-Systony-LinkedIn-bedrijfspagina_Trudy_Pannekeet-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/03/01.-Verbetering-Systony-LinkedIn-bedrijfspagina_Trudy_Pannekeet-scaled.jpg" medium="image">
			<media:title type="html">01. Verbetering Systony LinkedIn bedrijfspagina_Trudy_Pannekeet</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/01.-Verbetering-Systony-LinkedIn-bedrijfspagina_Trudy_Pannekeet-214x155.jpg" />
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		<media:content url="https://www.frankwatching.com/app/uploads/2026/03/02.-Systony-voorbeeld-Tekst-info-van-Bedrijfspagina_Trudy-Pannekeet-scaled.jpg" medium="image">
			<media:title type="html">02. Systony voorbeeld Tekst info van Bedrijfspagina_Trudy Pannekeet</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/02.-Systony-voorbeeld-Tekst-info-van-Bedrijfspagina_Trudy-Pannekeet-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/03/03.-Feed_LinkedIn_bedrijfspagina_Trudy_Pannekeet.jpg" medium="image">
			<media:title type="html">03. Feed_LinkedIn_bedrijfspagina_Trudy_Pannekeet</media:title>
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			<media:title type="html">04. Bedrijfspagina Instellingen_Trudy Pannekeet</media:title>
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			<media:title type="html">05. LinkedIn bedrijfspagina Premium Promo</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/05.-LinkedIn-bedrijfspagina-Premium-Promo-214x155.jpg" />
		</media:content>
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		<item>
		<title>Een weerbaar merk in woelige tijden? 5 ingrediënten van een succesvolle merkstrategie</title>
		<link>https://www.frankwatching.com/archive/2026/03/08/weerbaar-merkstrategie-merkbelofte/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/08/weerbaar-merkstrategie-merkbelofte/#respond</comments>
		
		<dc:creator><![CDATA[Stijn van Diemen]]></dc:creator>
		<pubDate>Sun, 08 Mar 2026 08:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[merkbelofte]]></category>
		<category><![CDATA[Merkconsistentie]]></category>
		<category><![CDATA[Merkherkenning]]></category>
		<category><![CDATA[Merkstrategie]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Vertrouwen]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799261</guid>

					<description><![CDATA[In onze tijd, waarin zekerheden oplossen als rook en de wereld wel ‘vloeibaarder’ lijkt te worden, staan merken voor een ongekende uitdaging. Hoe blijf je herkenbaar wanneer alles om je heen beweegt, kantelt of onder...]]></description>
										<content:encoded><![CDATA[In onze tijd, waarin zekerheden oplossen als rook en de wereld wel ‘vloeibaarder’ lijkt te worden, staan merken voor een ongekende uitdaging. Hoe blijf je herkenbaar wanneer alles om je heen beweegt, kantelt of onder...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[716271]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Merken staan onder druk in een wereld die sneller en onvoorspelbaarder beweegt. Hoe kun je toch een succesvolle merkstrategie ontwikkelen? Bekijk deze 5 tips.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-08 08:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393223]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Stijn van Diemen]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/08/weerbaar-merkstrategie-merkbelofte?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>Wil je betere resultaten? Kijk naar je mensen</title>
		<link>https://www.frankwatching.com/archive/2026/03/07/people-skills-organisaties/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/07/people-skills-organisaties/#respond</comments>
		
		<dc:creator><![CDATA[Gerrianne Korlaar-Schaap]]></dc:creator>
		<pubDate>Sat, 07 Mar 2026 08:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<category><![CDATA[Mensgericht leiderschap]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<category><![CDATA[Skills]]></category>
		<category><![CDATA[Werkgeluk]]></category>
		<category><![CDATA[Werktevredenheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799268</guid>

					<description><![CDATA[Je werkt keihard, maar komt geen stap verder. De strategie is helder. Het jaarplan zit heel goed in elkaar. De KPI’s zijn duidelijk. En toch blijft het team hangen in brandjes blussen. Niet omdat de...]]></description>
										<content:encoded><![CDATA[Je werkt keihard, maar komt geen stap verder. De strategie is helder. Het jaarplan zit heel goed in elkaar. De KPI’s zijn duidelijk. En toch blijft het team hangen in brandjes blussen. Niet omdat de...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[771700]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[9]]></postmeta:anchor_cta_positie>
		<postmeta:ignore_branded><![CDATA[1]]></postmeta:ignore_branded>
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		<postmeta:newsletter_intro><![CDATA[Sociale vaardigheden zijn een harde succesfactor binnen een organisatie. Het heeft effect op de betrokkenheid van werknemers. We moeten niet alleen sturen op KPI&apos;s en deadlines, maar ook op people skills.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-07 08:00:00]]></postmeta:future_post_date>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:coauthor><![CDATA[389606]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Gerrianne Korlaar-Schaap]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/07/people-skills-organisaties?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/De-kracht-van-people-skills-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/03/De-kracht-van-people-skills.png" medium="image">
			<media:title type="html">De-kracht-van-people-skills</media:title>
			<media:description type="html">Bron: Managementboek</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/De-kracht-van-people-skills-214x155.png" />
		</media:content>
	</item>
		<item>
		<title>AI is niet middelmatig: hoe je het gebruikt wel</title>
		<link>https://www.frankwatching.com/archive/2026/03/06/ai-niet-middelmatig/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/06/ai-niet-middelmatig/#respond</comments>
		
		<dc:creator><![CDATA[Bob Ballings]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Frameworks]]></category>
		<category><![CDATA[Geheugen]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Prompten]]></category>
		<category><![CDATA[Storytelling]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=797885</guid>

					<description><![CDATA[AI wordt door marketeers steeds vaker ingezet voor copy, campagnes, doelgroepanalyses en strategie. De verwachtingen zijn hoog, maar de teleurstelling groeit ook. Veel professionals herkennen hetzelfde patroon: de output van AI is vaak correct, maar...]]></description>
										<content:encoded><![CDATA[AI wordt door marketeers steeds vaker ingezet voor copy, campagnes, doelgroepanalyses en strategie. De verwachtingen zijn hoog, maar de teleurstelling groeit ook. Veel professionals herkennen hetzelfde patroon: de output van AI is vaak correct, maar...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[769940]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[De output van AI is vaak correct, maar zelden onderscheidend. Het voelt generiek, vlak en soms zelfs cliché. De beperking zit niet in het model, maar in het menselijke denkkader waarmee we het systeem aansturen.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
		<postmeta:page_extra_styles><![CDATA[]]></postmeta:page_extra_styles>
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		<postmeta:future_post_date><![CDATA[2026-03-06 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[373124]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Bob Ballings]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/06/ai-niet-middelmatig?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<media:content url="https://www.frankwatching.com/app/uploads/2026/02/shutterstock_2695542303-scaled.jpg" medium="image">
			<media:title type="html">AI marketingstrategie</media:title>
			<media:description type="html">fizkes - shutterstock</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/shutterstock_2695542303-214x155.jpg" />
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		<title>Stop als webshop met de focus op tekst, zorg dat AI je technisch begrijpt [3 stappen]</title>
		<link>https://www.frankwatching.com/archive/2026/03/05/webshop-ai-technisch-begrijpen/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/05/webshop-ai-technisch-begrijpen/#respond</comments>
		
		<dc:creator><![CDATA[Bianca Kopier]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=798850</guid>

					<description><![CDATA[We staren ons blind op de verkeerde knoppen. Terwijl webshops massaal hun productteksten optimaliseren voor AI, lekt de winst aan de achterkant weg. De strijd om de AI-consument wordt namelijk niet gewonnen door de beste...]]></description>
										<content:encoded><![CDATA[We staren ons blind op de verkeerde knoppen. Terwijl webshops massaal hun productteksten optimaliseren voor AI, lekt de winst aan de achterkant weg. De strijd om de AI-consument wordt namelijk niet gewonnen door de beste...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[797754]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
		<postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
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		<postmeta:newsletter_intro><![CDATA[Sterke productteksten zijn niet genoeg voor AI-zichtbaarheid. Zonder solide Semantic Data Layer met JSON-LD en entiteiten blijft je webshop een toevalstreffer in plaats van een vaste aanbeveling.]]></postmeta:newsletter_intro>
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		<postmeta:page_extra_styles><![CDATA[]]></postmeta:page_extra_styles>
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		<postmeta:future_post_date><![CDATA[2026-03-05 14:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[393286]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Bianca Kopier]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/05/webshop-ai-technisch-begrijpen?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/Afbeelding-1_de-onzichtbare-etalage-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/02/Afbeelding-1_de-onzichtbare-etalage.jpg" medium="image">
			<media:title type="html">De paradox van de moderne webshop: Prachtige content, maar onvindbaar voor de AI-navigator</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/Afbeelding-1_de-onzichtbare-etalage-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/02/Afbeelding-2_digitaal-paspoort.jpg" medium="image">
			<media:title type="html">Het Digital Passport: Hoe een uitgebreid JSON-LD schema fungeert als je officiële legitimatiebewijs voor AI-agents</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/Afbeelding-2_digitaal-paspoort-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/02/Afbeelding-3.jpg" medium="image">
			<media:title type="html">Van losse trefwoorden naar een semantisch web: Jouw merk als onbetwiste &#8216;entiteit&#8217; in de antwoord-economie</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/Afbeelding-3-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/02/Afbeeldin-4_de-validatielus.jpg" medium="image">
			<media:title type="html">De 72-uurs Validatie-lus: Waarom technische broncode en sociale signalen exact dezelfde taal moeten spreken</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/Afbeeldin-4_de-validatielus-214x155.jpg" />
		</media:content>
	</item>
		<item>
		<title>AI versnelt communicatie; zo behoud je invloed</title>
		<link>https://www.frankwatching.com/archive/2026/03/05/ai-communicatie-invloed/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/05/ai-communicatie-invloed/#respond</comments>
		
		<dc:creator><![CDATA[Sonja Oppewal-Pruntel]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Bedrijfscommunicatie]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Leiderschap]]></category>
		<category><![CDATA[Veranderingsmanagement]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799240</guid>

					<description><![CDATA[Marketing- en communicatieteams produceren meer dan ooit. AI-tools genereren in seconden blogs, campagnes worden automatisch geoptimaliseerd en social posts staan weken vooruit ingepland. De output stijgt. De efficiëntie ook. Maar tegelijk zie ik iets anders...]]></description>
										<content:encoded><![CDATA[Marketing- en communicatieteams produceren meer dan ooit. AI-tools genereren in seconden blogs, campagnes worden automatisch geoptimaliseerd en social posts staan weken vooruit ingepland. De output stijgt. De efficiëntie ook. Maar tegelijk zie ik iets anders...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[794289]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[9]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Marketing- en communicatieteams produceren sneller dan ooit, mede dankzij AI. Maar ondanks de hogere output neemt de strategische invloed vaak af, en blijft communicatie te vaak een uitvoeringsloket.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-05 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393317]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Sonja Oppewal-Pruntel]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/05/ai-communicatie-invloed?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>Het search-landschap is versnipperd: in 4 stappen naar echte zichtbaarheid</title>
		<link>https://www.frankwatching.com/archive/2026/03/05/versnipperd-search-landschap/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 10:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Zoekgedrag]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=797934</guid>

					<description><![CDATA[Google is niet langer de heilige graal van online search. Consumenten ontdekken producten via TikTok, vergelijken producten via marketplaces en stellen contextuele vragen aan AI-assistants zoals ChatGPT. Ze nemen steeds vaker een besluit nog vóór...]]></description>
										<content:encoded><![CDATA[Google is niet langer de heilige graal van online search. Consumenten ontdekken producten via TikTok, vergelijken producten via marketplaces en stellen contextuele vragen aan AI-assistants zoals ChatGPT. Ze nemen steeds vaker een besluit nog vóór...]]></content:encoded>
					
		
		
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		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:492:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://netprofiler.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/02/Netprofiler-logo-scaled.png&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://netprofiler.nl/&quot; target=&quot;_blank&quot;&gt;Netprofiler&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:1122:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://netprofiler.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/02/Netprofiler-logo-scaled.png&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://netprofiler.nl/&quot; target=&quot;_blank&quot;&gt;Netprofiler&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Netprofiler helpt e-commerce merken zichtbaar te zijn in de volledige breedte van search. Niet alleen in Google, maar op elk platform waar je doelgroep zoekt, ontdekt of koopt: Search engines, Social Search, Local Search en AI-search.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://netprofiler.nl/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Netprofiler&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;Partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-OmTUbbOmCRYAnjY23I7&quot;;s:7:&quot;authors&quot;;a:0:{}}]]></postmeta:branded_story_data>
		<postmeta:future_post_date><![CDATA[2026-03-05 10:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1031]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Partnercontent]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/05/versnipperd-search-landschap?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/omnisearch-netprofiler-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/02/omnisearch-netprofiler.png" medium="image">
			<media:title type="html">omnisearch netprofiler</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/omnisearch-netprofiler-214x155.png" />
		</media:content>
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		<title>Kies je koers in communicatie: conceptueel schrijven bij campagnes doe je zó</title>
		<link>https://www.frankwatching.com/archive/2026/03/05/communicatie-conceptueel-schrijven-campagnes/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/05/communicatie-conceptueel-schrijven-campagnes/#respond</comments>
		
		<dc:creator><![CDATA[Inès Maus]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Campagnes]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Conceptueel schrijven]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Schrijven]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799407</guid>

					<description><![CDATA[Iedere campagne begint met woorden. Maar zonder idee blijven die woorden vaak aan de oppervlakte drijven. Ze klinken goed, maar missen richting. Ze doen hun best, maar raken nergens echt aan. Conceptueel schrijven gaat net...]]></description>
										<content:encoded><![CDATA[Iedere campagne begint met woorden. Maar zonder idee blijven die woorden vaak aan de oppervlakte drijven. Ze klinken goed, maar missen richting. Ze doen hun best, maar raken nergens echt aan. Conceptueel schrijven gaat net...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[795609]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[15]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Conceptueel schrijven betekent gerichter schrijven. Wat is het precies en waarom is het zo krachtig voor campagnes en hoe ga je zelf aan de slag?]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-03-05 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392962]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Inès Maus]]></postmeta:coauthor_clean>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/03/Decoratief-beeld-van-kompas-die-de-tekst-right-direction-aanwijst-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/03/Decoratief-beeld-van-kompas-die-de-tekst-right-direction-aanwijst.jpg" medium="image">
			<media:title type="html">Decoratief beeld van kompas die de tekst &#8216;right direction&#8217; aanwijst</media:title>
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		</media:content>
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		<item>
		<title>Hoe voorkom je dat AI je dommer maakt? 6 tips</title>
		<link>https://www.frankwatching.com/archive/2026/03/04/voorkom-dat-ai-je-dommer-maakt/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/04/voorkom-dat-ai-je-dommer-maakt/#respond</comments>
		
		<dc:creator><![CDATA[Jan Scheele]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[Kritisch denken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=798333</guid>

					<description><![CDATA[We werken sneller dan ooit, maar denken minder diep. Steeds meer onderzoek laat zien dat als we taken uitbesteden aan AI, onze mentale inspanning daalt en onze kritische controle verslapt. Bij experimenten blijkt dat mensen...]]></description>
										<content:encoded><![CDATA[We werken sneller dan ooit, maar denken minder diep. Steeds meer onderzoek laat zien dat als we taken uitbesteden aan AI, onze mentale inspanning daalt en onze kritische controle verslapt. Bij experimenten blijkt dat mensen...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[770206]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[6]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Onderzoek laat zien dat als we taken uitbesteden aan AI, onze mentale inspanning daalt. Maakt AI dommer? Niet als je kritisch blijft nadenken. In dit artikel 6 tips om te voorkomen dat AI je denkspieren lui maakt.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-03-04 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[78944]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jan Scheele]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>Nóg een AI-tool? Zo laat je mens &#038; systeem wel tot hun recht komen [handige matrix]</title>
		<link>https://www.frankwatching.com/archive/2026/03/04/tooling-ai-werkprocessen/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/04/tooling-ai-werkprocessen/#respond</comments>
		
		<dc:creator><![CDATA[Rafaela Ellensburg]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Eigenaarschap]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<category><![CDATA[Schaalbaarheid]]></category>
		<category><![CDATA[Werkprocessen]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799247</guid>

					<description><![CDATA[Je herkent het vast wel: je organisatie investeert fors in nieuwe tooling, AI-oplossingen en digitale platformen. Toch voelt het alsof er weinig verandert. Werk blijft stroperig, afhankelijk van dezelfde personen, en niemand weet precies wie...]]></description>
										<content:encoded><![CDATA[Je herkent het vast wel: je organisatie investeert fors in nieuwe tooling, AI-oplossingen en digitale platformen. Toch voelt het alsof er weinig verandert. Werk blijft stroperig, afhankelijk van dezelfde personen, en niemand weet precies wie...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[797836]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[8]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Schaalbaarheid komt niet door tooling, maar door de wisselwerking tussen mens en systeem. De Human-System Gap Matrix laat zien waar het vastloopt.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[393349]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Rafaela Ellensburg]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/03/04/tooling-ai-werkprocessen?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/Human-System-Gap-Matrix-The-Content-Engineering-Agency-resized-214x155.png" />
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			<media:title type="html">Human-System Gap Matrix &#8211; The Content Engineering Agency resized</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/02/Human-System-Gap-Matrix-The-Content-Engineering-Agency-resized-214x155.png" />
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		<item>
		<title>Ken jij deze 8 handige Threads-functies al?</title>
		<link>https://www.frankwatching.com/archive/2026/03/03/threads-functies/</link>
					<comments>https://www.frankwatching.com/archive/2026/03/03/threads-functies/#respond</comments>
		
		<dc:creator><![CDATA[Annemiek Nederpel]]></dc:creator>
		<pubDate>Tue, 03 Mar 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Comments]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Instagram Stories]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[Threads]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799158</guid>

					<description><![CDATA[Het platform Threads heeft een dipje in gebruik meegemaakt, maar groeit inmiddels weer. Ook blijft Meta nieuwe functies en verbeteringen doorvoeren, in dit artikel praat ik je bij. Threads is vorig jaar in Nederland met...]]></description>
										<content:encoded><![CDATA[Het platform Threads heeft een dipje in gebruik meegemaakt, maar groeit inmiddels weer. Ook blijft Meta nieuwe functies en verbeteringen doorvoeren, in dit artikel praat ik je bij. Threads is vorig jaar in Nederland met...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Het platform Threads heeft een dipje in gebruik meegemaakt, maar groeit inmiddels weer. Ook blijft Meta nieuwe functies en verbeteringen doorvoeren, ken je deze al?]]></postmeta:newsletter_intro>
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