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		<title>Van moetje naar impact: 7 dingen om morgen anders te doen met klantonderzoek</title>
		<link>https://www.frankwatching.com/archive/2026/10/05/van-moetje-naar-impact-7-dingen-om-morgen-anders-te-doen-met-klantonderzoek/</link>
		
		<dc:creator><![CDATA[Benjamin de Mooij]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantfeedback]]></category>
		<category><![CDATA[Klantonderzoek]]></category>
		<category><![CDATA[NPS]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813918</guid>

					<description><![CDATA[Daar zit je dan. Er is besloten dat er klantonderzoek moet komen en jij mag het regelen. Misschien omdat je vanuit marketing toch al ‘iets met de klant’ doet. Misschien omdat ISO 9001 om aantoonbaar...]]></description>
										<content:encoded><![CDATA[Daar zit je dan. Er is besloten dat er klantonderzoek moet komen en jij mag het regelen. Misschien omdat je vanuit marketing toch al ‘iets met de klant’ doet. Misschien omdat ISO 9001 om aantoonbaar...]]></content:encoded>
					
		
		
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		<postmeta:fwviews><![CDATA[16]]></postmeta:fwviews>
		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:650:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;div class=&quot;post__authors__author__right--wrapper&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;Benjamin de Mooij&lt;/a&gt;&lt;/span&gt;&amp;lt;span&amp;gt;van &amp;lt;a href=&amp;quot;https://www.integron.nl/&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;Integron&amp;lt;/a&amp;gt;&amp;lt;/span&amp;gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:3231:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/02/Integron-Logo.jpg&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://www.facebook.com/integron/?fref=ts&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-facebook-official&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/Integron&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/company/52295/?trk=vsrp_companies_res_name&amp;amp;amp;trkInfo=VSRPsearchId%3A1094019601452848982151%2CVSRPtargetId%3A52295%2CVSRPcmpt%3Aprimary&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; target=&quot;_blank&quot;&gt;Integron&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Al ruim 30 jaar een autoriteit op het gebied van het inzichtelijk maken en verbeteren van de customer- en employee experience bij B2B organisaties. Jouw (CX-)strategie staat centraal. Happy People is het doel. Impact door inzicht.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Integron&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/benjamindemooij&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://nl.linkedin.com/in/benjamin-de-mooij-69511a20&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;Benjamin de Mooij&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Benjamin de Mooij is Senior Consultant Klantbeleving bij onderzoeks- en adviesbureau Integron en werkt voornamelijk voor (middel)grote organisaties in de B2B-sector. Hij adviseert en inspireert klanten op basis van de feedback van hun klanten.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__article-count hidden-xs&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;9 artikelen&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot; class=&quot;pull-right more-link&quot;&gt;Meer over Benjamin de Mooij&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;Partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-P2qdl-1QPWgnNjavGYQ&quot;;s:7:&quot;authors&quot;;a:1:{i:0;O:8:&quot;stdClass&quot;:10:{s:13:&quot;article_count&quot;;i:9;s:12:&quot;author_image&quot;;s:78:&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot;;s:9:&quot;authorurl&quot;;s:63:&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;;s:7:&quot;excerpt&quot;;s:251:&quot;&lt;p&gt;Benjamin de Mooij is Senior Consultant Klantbeleving bij onderzoeks- en adviesbureau Integron en werkt voornamelijk voor (middel)grote organisaties in de B2B-sector. Hij adviseert en inspireert klanten op basis van de feedback van hun klanten.&lt;/p&gt;
&quot;;s:8:&quot;facebook&quot;;s:0:&quot;&quot;;s:25:&quot;is_frankwatching_employee&quot;;b:0;s:8:&quot;linkedin&quot;;s:53:&quot;https://nl.linkedin.com/in/benjamin-de-mooij-69511a20&quot;;s:4:&quot;name&quot;;s:17:&quot;Benjamin de Mooij&quot;;s:7:&quot;twitter&quot;;s:35:&quot;https://twitter.com/benjamindemooij&quot;;s:11:&quot;wordpressId&quot;;s:6:&quot;311282&quot;;}}}]]></postmeta:branded_story_data>
		<postmeta:future_post_date><![CDATA[2026-10-05 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[311282]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Benjamin de Mooij]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/05/van-moetje-naar-impact-7-dingen-om-morgen-anders-te-doen-met-klantonderzoek?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>De creator economy groeit: wat betekent dit voor merken, makers en media?</title>
		<link>https://www.frankwatching.com/archive/2026/10/05/de-creator-economy-groeit-wat-betekent-dit-voor-merken-makers-en-media/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/05/de-creator-economy-groeit-wat-betekent-dit-voor-merken-makers-en-media/#respond</comments>
		
		<dc:creator><![CDATA[Irfan Fiets]]></dc:creator>
		<pubDate>Mon, 05 Oct 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Content creators]]></category>
		<category><![CDATA[Creativiteit]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[UGC]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=814551</guid>

					<description><![CDATA[Merken investeren miljarden, jongeren dromen van een carrière als creator en bureaus, media en entertainmentbedrijven bewegen mee. Maar achter die groei gaat iets anders schuil: content wordt overvloedig, terwijl aandacht steeds schaarser wordt. En daardoor...]]></description>
										<content:encoded><![CDATA[Merken investeren miljarden, jongeren dromen van een carrière als creator en bureaus, media en entertainmentbedrijven bewegen mee. Maar achter die groei gaat iets anders schuil: content wordt overvloedig, terwijl aandacht steeds schaarser wordt. En daardoor...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[De creator economy groeit hard, maar aandacht groeit niet mee. Wat betekent de overvloed aan creators, content en AI voor merken, makers en bureaus? En waar zit straks nog de echte waarde?]]></postmeta:newsletter_intro>
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		<postmeta:fwviews><![CDATA[455]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-10-05 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1627]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Irfan Fiets]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/05/de-creator-economy-groeit-wat-betekent-dit-voor-merken-makers-en-media?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Editor,Content,Creator,Desktop,House,Studio,And,Gear,Camera,Laptop</media:title>
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	</item>
		<item>
		<title>Van POE naar POEG: zo verandert AI het marketingmodel</title>
		<link>https://www.frankwatching.com/archive/2026/10/04/van-poe-naar-poeg-zo-verandert-ai-het-marketingmodel/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/04/van-poe-naar-poeg-zo-verandert-ai-het-marketingmodel/#respond</comments>
		
		<dc:creator><![CDATA[Edwin Vlems]]></dc:creator>
		<pubDate>Sun, 04 Oct 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813207</guid>

					<description><![CDATA[Veel marketeers zitten op dit moment met de handen in het haar, we merken het bij ons bureau dagelijks. Tot de komst van ChatGPT konden ze fijn de bovenkant van de funnel voor hun sales-collega&#8217;s...]]></description>
										<content:encoded><![CDATA[Veel marketeers zitten op dit moment met de handen in het haar, we merken het bij ons bureau dagelijks. Tot de komst van ChatGPT konden ze fijn de bovenkant van de funnel voor hun sales-collega&#8217;s...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[772691]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[AI verandert niet alleen hoe mensen zoeken, maar ook hoe merken gevonden worden. Voeg daarom Grounded Media als pijler toe aan het POE-model.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-04 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[386276]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Edwin Vlems]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>Moet je als Nederlandse organisatie stablecoins gaan accepteren en gebruiken?</title>
		<link>https://www.frankwatching.com/archive/2026/10/03/moet-je-als-nederlandse-organisatie-stablecoins-gaan-accepteren-en-gebruiken/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/03/moet-je-als-nederlandse-organisatie-stablecoins-gaan-accepteren-en-gebruiken/#respond</comments>
		
		<dc:creator><![CDATA[Jan Scheele]]></dc:creator>
		<pubDate>Sat, 03 Oct 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[B2B-marketing]]></category>
		<category><![CDATA[Stablecoin]]></category>
		<category><![CDATA[Webshop]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812903</guid>

					<description><![CDATA[Stablecoins waren jarenlang vooral iets voor cryptobeurzen, traders en nerds zoals ik. Maar anno 2026 klopt dat beeld niet meer. Inmiddels bouwen de meeste grote traditionele banken eraan, schuiven miljarden dollars per dag over deze...]]></description>
										<content:encoded><![CDATA[Stablecoins waren jarenlang vooral iets voor cryptobeurzen, traders en nerds zoals ik. Maar anno 2026 klopt dat beeld niet meer. Inmiddels bouwen de meeste grote traditionele banken eraan, schuiven miljarden dollars per dag over deze...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/10/03/moet-je-als-nederlandse-organisatie-stablecoins-gaan-accepteren-en-gebruiken/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[782503]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Nederlandse banken en ondernemers onderzoeken steeds vaker hoe stablecoins kunnen worden ingezet. Maar wanneer bieden die voordelen?]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-10-03 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[78944]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jan Scheele]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<title>Verleid de algoritmes met jouw menselijke content [+ praktische tips]</title>
		<link>https://www.frankwatching.com/archive/2026/10/02/verleid-algoritmes-met-menselijke-content-praktische-tips/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/02/verleid-algoritmes-met-menselijke-content-praktische-tips/#comments</comments>
		
		<dc:creator><![CDATA[Vincent Mirck]]></dc:creator>
		<pubDate>Fri, 02 Oct 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813903</guid>

					<description><![CDATA[Nu we in zoekmachines, AI en socials steeds minder vaak doorklikken op content, is de uitdaging groter dan ooit om raak te schieten met jouw inhoud. Praktische tips om de strijd om de lezer tóch...]]></description>
										<content:encoded><![CDATA[Nu we in zoekmachines, AI en socials steeds minder vaak doorklikken op content, is de uitdaging groter dan ooit om raak te schieten met jouw inhoud. Praktische tips om de strijd om de lezer tóch...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/10/02/verleid-algoritmes-met-menselijke-content-praktische-tips/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
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		<postmeta:newsletter_intro><![CDATA[Mensen klikken in zoekmachines, AI en socials steeds minder vaak door op content. Praktische tips om de strijd om de lezer tóch te winnen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-02 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1706]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Vincent Mirck]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/02/verleid-algoritmes-met-menselijke-content-praktische-tips?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Content-die-werkt-295&#215;452</media:title>
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	</item>
		<item>
		<title>Een brandbook is niet genoeg: wie bewaakt je merk?</title>
		<link>https://www.frankwatching.com/archive/2026/10/01/een-brandbook-is-niet-genoeg-wie-bewaakt-je-merk/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/01/een-brandbook-is-niet-genoeg-wie-bewaakt-je-merk/#respond</comments>
		
		<dc:creator><![CDATA[Louis Bertrand]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brandbook]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Klantenbinding]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Merkconsistentie]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813371</guid>

					<description><![CDATA[Vrijwel elke organisatie heeft merkrichtlijnen. Maar wat zelden ergens staat, is wie er &#8216;nee&#8217; mag zeggen op het moment dat het werk gemaakt wordt. En juist daar sneuvelt merkconsistentie: niet bij een designkeuze, maar al...]]></description>
										<content:encoded><![CDATA[Vrijwel elke organisatie heeft merkrichtlijnen. Maar wat zelden ergens staat, is wie er &#8216;nee&#8217; mag zeggen op het moment dat het werk gemaakt wordt. En juist daar sneuvelt merkconsistentie: niet bij een designkeuze, maar al...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/10/01/een-brandbook-is-niet-genoeg-wie-bewaakt-je-merk/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[808742]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Vrijwel elke organisatie heeft merkrichtlijnen. Maar het staat zelden vast wie die richtlijnen bewaakt. En daar sneuvelt merkconsistentie.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-10-01 13:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393953]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Louis Bertrand]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/01/een-brandbook-is-niet-genoeg-wie-bewaakt-je-merk?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<title>Google Ads-biedstrategie: klikken of conversies? Waarom je niet hoeft te kiezen</title>
		<link>https://www.frankwatching.com/archive/2026/10/01/google-ads-biedstrategie-klikken-of-conversies-waarom-je-niet-hoeft-te-kiezen/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/01/google-ads-biedstrategie-klikken-of-conversies-waarom-je-niet-hoeft-te-kiezen/#respond</comments>
		
		<dc:creator><![CDATA[Tom Hofman]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Campagnes]]></category>
		<category><![CDATA[Conversiestrategie]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Google Ads]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812498</guid>

					<description><![CDATA[Een goede Google Ads-biedstrategie kiezen, is voor kleinere adverteerders niet altijd eenvoudig. Een nieuwe Google Ads-campagne heeft nog geen conversiehistoriek en vaak is er ook geen enorm advertentiebudget of conversievolume beschikbaar. In België spreken we...]]></description>
										<content:encoded><![CDATA[Een goede Google Ads-biedstrategie kiezen, is voor kleinere adverteerders niet altijd eenvoudig. Een nieuwe Google Ads-campagne heeft nog geen conversiehistoriek en vaak is er ook geen enorm advertentiebudget of conversievolume beschikbaar. In België spreken we...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/10/01/google-ads-biedstrategie-klikken-of-conversies-waarom-je-niet-hoeft-te-kiezen/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[811871]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[15]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Welke Google Ads-biedstrategie werkt het beste? Zet ‘Klikken maximaliseren’ en ‘Conversies maximaliseren’ naast elkaar in.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-10-01 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393923]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Tom Hofman]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/01/google-ads-biedstrategie-klikken-of-conversies-waarom-je-niet-hoeft-te-kiezen?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/1-selecteer-het-klik-model-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/1-selecteer-het-klik-model.png" medium="image">
			<media:title type="html">1-selecteer het klik-model</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/1-selecteer-het-klik-model-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/2-klik-op-bewerken-en-kopieer.png" medium="image">
			<media:title type="html">2-klik op bewerken en kopieer</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/2-klik-op-bewerken-en-kopieer-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/4-selecteer-je-Google-Ads-account.png" medium="image">
			<media:title type="html">4-selecteer je Google Ads account</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/4-selecteer-je-Google-Ads-account-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/08/5-kies-voor-Aantal-conversies-maximaliseren.png" medium="image">
			<media:title type="html">5-kies voor Aantal conversies maximaliseren</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/08/5-kies-voor-Aantal-conversies-maximaliseren-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/10/klikkenVSconversies.png" medium="image">
			<media:title type="html">klikkenVSconversies</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/10/klikkenVSconversies-214x155.png" />
		</media:content>
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		<item>
		<title>Klanten betalen 6 euro extra voor minder gedoe: zo vind je de verborgen frictie in jouw bestelproces</title>
		<link>https://www.frankwatching.com/archive/2026/10/01/je-klant-betaalt-meer-voor-minder-gedoe-zo-vind-je-de-verborgen-frictie-in-jouw-bestelproces/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bestelproces]]></category>
		<category><![CDATA[Betaalproces]]></category>
		<category><![CDATA[conversie optimalisatie]]></category>
		<category><![CDATA[Meetbaarheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813635</guid>

					<description><![CDATA[Je bestelproces werkt, technisch klopt alles. Toch haakt een deel van je bezoekers af en je weet niet precies waar. Wat als die frictie een prijskaartje heeft dat je gewoon kunt uitrekenen? De prijs van...]]></description>
										<content:encoded><![CDATA[Je bestelproces werkt, technisch klopt alles. Toch haakt een deel van je bezoekers af en je weet niet precies waar. Wat als die frictie een prijskaartje heeft dat je gewoon kunt uitrekenen? De prijs van...]]></content:encoded>
					
		
		
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		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:478:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/09/images.webp&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; target=&quot;_blank&quot;&gt;Reisklaar&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:1123:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/09/images.webp&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.reisklaar.nl/&quot; target=&quot;_blank&quot;&gt;Reisklaar&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Reisklaar uit Zwolle regelt je Franse Crit&amp;#x27;Air en Duitse Umweltplakette. Vraag eenvoudig aan via een Nederlands formulier met eigen klantenservice. De sticker valt zo op de mat. Ook zie je precies per stad welke zone geldt en wat je nodig hebt.&amp;lt;/p&amp;gt;
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		<item>
		<title>De belangrijkste vraag als je werkt met AI: waar zit onze bottleneck?</title>
		<link>https://www.frankwatching.com/archive/2026/10/01/de-belangrijkste-vraag-als-je-werkt-met-ai-waar-zit-onze-bottleneck/</link>
					<comments>https://www.frankwatching.com/archive/2026/10/01/de-belangrijkste-vraag-als-je-werkt-met-ai-waar-zit-onze-bottleneck/#respond</comments>
		
		<dc:creator><![CDATA[Szilvia van Oijen]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[Campagnes]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Procesoptimalisatie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812189</guid>

					<description><![CDATA[We investeren enorm in AI. Maar wat als de tijdwinst nauwelijks iets oplevert? Een managementklassieker uit 1984 biedt een verrassend actuele verklaring. Een e-mailcampagne schrijven kost mijn team inmiddels ongeveer een uur. Alleen ligt de...]]></description>
										<content:encoded><![CDATA[We investeren enorm in AI. Maar wat als de tijdwinst nauwelijks iets oplevert? Een managementklassieker uit 1984 biedt een verrassend actuele verklaring. Een e-mailcampagne schrijven kost mijn team inmiddels ongeveer een uur. Alleen ligt de...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/10/01/de-belangrijkste-vraag-als-je-werkt-met-ai-waar-zit-onze-bottleneck/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:newsletter_intro><![CDATA[Maakt AI je marketing echt sneller? Vaak verschuift de bottleneck gewoon naar de volgende stap. Een managementklassieker uit 1984 laat zien waar de echte AI-winst te halen is.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-10-01 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392945]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Szilvia van Oijen]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/10/01/de-belangrijkste-vraag-als-je-werkt-met-ai-waar-zit-onze-bottleneck?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<title>Spectaculaire AI-cijfers? Kijk verder dan het conversiepercentage en doe de 4V-check</title>
		<link>https://www.frankwatching.com/archive/2026/09/30/spectaculaire-ai-cijfers-kijk-verder-dan-conversiepercentage-doe-4v-check/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/30/spectaculaire-ai-cijfers-kijk-verder-dan-conversiepercentage-doe-4v-check/#respond</comments>
		
		<dc:creator><![CDATA[Esli van Ammers]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Webshops]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=811855</guid>

					<description><![CDATA[ChatGPT-verkeer converteert 5,1 keer beter dan Google-verkeer. Het is precies het soort cijfer dat blijft hangen. Het klinkt logisch, past bij de AI-hype en geeft marketeers een reden om snel in GEO en AI-search te...]]></description>
										<content:encoded><![CDATA[ChatGPT-verkeer converteert 5,1 keer beter dan Google-verkeer. Het is precies het soort cijfer dat blijft hangen. Het klinkt logisch, past bij de AI-hype en geeft marketeers een reden om snel in GEO en AI-search te...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/30/spectaculaire-ai-cijfers-kijk-verder-dan-conversiepercentage-doe-4v-check/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[798529]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[ChatGPT-verkeer groeit hard, maar converteert het echt 5,1 x beter? Data van 973 webshops laat zien waarom AI-cijfers context nodig hebben.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-09-30 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393834]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Esli van Ammers]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<item>
		<title>Waarom we nog steeds antwoorden geven op vragen die niemand stelt</title>
		<link>https://www.frankwatching.com/archive/2026/09/30/waarom-nog-steeds-antwoorden-op-vragen-die-niemand-stelt/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/30/waarom-nog-steeds-antwoorden-op-vragen-die-niemand-stelt/#respond</comments>
		
		<dc:creator><![CDATA[Ronald Pijls]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Communicatiestrategie]]></category>
		<category><![CDATA[Persoonlijke effectiviteit]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812378</guid>

					<description><![CDATA[En hoe AI pijnlijk zichtbaar maakt waar onze communicatie al jaren tekortschiet. We investeren in participatie, begrijpelijke taal, klantreizen, gedragsinzichten, websites, campagnes en steeds vaker AI. Toch zien we in vrijwel iedere sector hetzelfde patroon....]]></description>
										<content:encoded><![CDATA[En hoe AI pijnlijk zichtbaar maakt waar onze communicatie al jaren tekortschiet. We investeren in participatie, begrijpelijke taal, klantreizen, gedragsinzichten, websites, campagnes en steeds vaker AI. Toch zien we in vrijwel iedere sector hetzelfde patroon....]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[805296]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[We investeren volop in betere communicatie. Toch lezen, begrijpen of doen mensen vaak iets anders dan we verwachten. AI legt bloot waar het misgaat: misschien geven we goede antwoorden op de verkeerde vragen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-30 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393373]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Ronald Pijls]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<title>Zijn we inmiddels app-moe? Waarom de eenmalige &#8216;wegwerp-app&#8217; moet verdwijnen</title>
		<link>https://www.frankwatching.com/archive/2026/09/29/app-moe-eenmalige-wegwerp-app/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/29/app-moe-eenmalige-wegwerp-app/#respond</comments>
		
		<dc:creator><![CDATA[Jasper Boot]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer loyalty]]></category>
		<category><![CDATA[User experience]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812885</guid>

					<description><![CDATA[Zit je dan. Je wil simpelweg een broodje afrekenen via een QR-code, of een deelfiets ontgrendelen in een vreemde stad. Maar in plaats van een frictieloze transactie, stuit je op de ultieme digitale blokkade: “Download...]]></description>
										<content:encoded><![CDATA[Zit je dan. Je wil simpelweg een broodje afrekenen via een QR-code, of een deelfiets ontgrendelen in een vreemde stad. Maar in plaats van een frictieloze transactie, stuit je op de ultieme digitale blokkade: “Download...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[813318]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Moet je voor één parkeeractie, een deelfiets of een broodje meteen een app downloaden? Steeds vaker voelt zo’n verplichte download als een digitale drempel.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-09-29 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[391418]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jasper Boot]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<title>Alles digitaal? Zo val je juist offline op in B2B-marketing</title>
		<link>https://www.frankwatching.com/archive/2026/09/29/alles-digitaal-zo-val-je-offline-op-in-b2b-marketing/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/29/alles-digitaal-zo-val-je-offline-op-in-b2b-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Robin Steehouwer-van Zeijl]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B-marketing]]></category>
		<category><![CDATA[Campagnes]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Leadgeneratie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Personalisatie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=809697</guid>

					<description><![CDATA[B2B-marketing is al lange tijd steeds digitaler aan het worden. We bouwen campagnes in LinkedIn Ads, richten retargeting-doelgroepen in, sturen nurture flows, optimaliseren landingspagina’s en meten bijna iedere klik. Marketing is schaalbaarder, beter meetbaar en...]]></description>
										<content:encoded><![CDATA[B2B-marketing is al lange tijd steeds digitaler aan het worden. We bouwen campagnes in LinkedIn Ads, richten retargeting-doelgroepen in, sturen nurture flows, optimaliseren landingspagina’s en meten bijna iedere klik. Marketing is schaalbaarder, beter meetbaar en...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/29/alles-digitaal-zo-val-je-offline-op-in-b2b-marketing/feed/</wfw:commentRss>
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		<postmeta:anchor_cta_post><![CDATA[809759]]></postmeta:anchor_cta_post>
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		<postmeta:hide_side_ads><![CDATA[]]></postmeta:hide_side_ads>
		<postmeta:newsletter_intro><![CDATA[Je B2B-klantreis is digitaler dan ooit. Maar offline kun je opvallen en waardevolle online signalen creëren. Ontdek hoe je met slimme ‘prikmomenten’ aandacht omzet in relevante opvolging.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-29 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393632]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Robin Steehouwer-van Zeijl]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/29/alles-digitaal-zo-val-je-offline-op-in-b2b-marketing?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/07/Visual-1-214x155.png" />
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			<media:title type="html">Visual 1</media:title>
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		<media:content url="https://www.frankwatching.com/app/uploads/2026/07/Viisual-2.png" medium="image">
			<media:title type="html">Viisual 2</media:title>
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		</media:content>
	</item>
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		<title>De systeemfout in online marketing: je website is niet ontworpen, hij is gestapeld</title>
		<link>https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren/#comments</comments>
		
		<dc:creator><![CDATA[Marco Bouman]]></dc:creator>
		<pubDate>Tue, 29 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Websites]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812822</guid>

					<description><![CDATA[Je kijkt naar je website en ziet één geheel. Een homepage, diensten, producten, cases, blogs, formulieren en misschien honderden pagina’s. Alles in dezelfde huisstijl, keurig onder hetzelfde logo. Maar zo is die website nooit gebouwd....]]></description>
										<content:encoded><![CDATA[Je kijkt naar je website en ziet één geheel. Een homepage, diensten, producten, cases, blogs, formulieren en misschien honderden pagina’s. Alles in dezelfde huisstijl, keurig onder hetzelfde logo. Maar zo is die website nooit gebouwd....]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[812714]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Losse onderdelen als SEO, content, sales en Ads kunnen allemaal hun targets halen, maar dat betekent niet dat ze hetzelfde verhaal vertellen voor je klant. Hoe breng je deze systeemfout in kaart én los je &apos;m op?]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-09-29 06:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[333401]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Marco Bouman]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/29/systeemfout-marketing-geheel-optimaliseren?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">fw-systeemfout-brug</media:title>
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		<title>Grip op AI begint met weten waar het zit (&#038; dit kun je doen)</title>
		<link>https://www.frankwatching.com/archive/2026/09/28/grip-op-ai-dit-kun-je-doen/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/28/grip-op-ai-dit-kun-je-doen/#respond</comments>
		
		<dc:creator><![CDATA[Hein Van den Steenhoven]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Informatiebeveiliging]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Projectmanagement]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813283</guid>

					<description><![CDATA[Dit artikel is onderdeel van de reeks ‘AI-governance in de praktijk’. In het eerste artikel stonden één eigenaar, vier beslismomenten en twee vaste bewijslijnen centraal. Daarvoor moet een organisatie echter eerst weten waar AI wordt...]]></description>
										<content:encoded><![CDATA[Dit artikel is onderdeel van de reeks ‘AI-governance in de praktijk’. In het eerste artikel stonden één eigenaar, vier beslismomenten en twee vaste bewijslijnen centraal. Daarvoor moet een organisatie echter eerst weten waar AI wordt...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/09/28/grip-op-ai-dit-kun-je-doen/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[812297]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[17]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[Lees hier waarom een actuele AI-inventarisatie en een levend AI-register essentieel zijn voor effectieve AI-governance en het beheersen van shadow AI.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-09-28 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393899]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Hein Van den Steenhoven]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>Wat hoort je klant als niemand de telefoon opneemt?</title>
		<link>https://www.frankwatching.com/archive/2026/09/28/wat-hoort-je-klant-als-niemand-de-telefoon-opneemt/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/28/wat-hoort-je-klant-als-niemand-de-telefoon-opneemt/#respond</comments>
		
		<dc:creator><![CDATA[Stefan Bakker]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[Communicatiestrategie]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer journey]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[Klantcontact]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812833</guid>

					<description><![CDATA[Er is een moment in de klantreis waar geen enkele afdeling over gaat. Iemand heeft een vraag, pakt de telefoon om te bellen, maar er wordt niet opgenomen. Wat die persoon dan te horen krijgt,...]]></description>
										<content:encoded><![CDATA[Er is een moment in de klantreis waar geen enkele afdeling over gaat. Iemand heeft een vraag, pakt de telefoon om te bellen, maar er wordt niet opgenomen. Wat die persoon dan te horen krijgt,...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[812430]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Je bedrijf wordt gebeld, maar er neemt niemand op. Wat hoort de klant? Doe de test en pas je meldtekst aan.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-28 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393911]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Stefan Bakker]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/28/wat-hoort-je-klant-als-niemand-de-telefoon-opneemt?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<title>Staar je niet blind op leads: deze 5 KPI’s voorspellen wél groei</title>
		<link>https://www.frankwatching.com/archive/2026/09/28/marketing-b2b-groei-kpi/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/28/marketing-b2b-groei-kpi/#respond</comments>
		
		<dc:creator><![CDATA[Jordi Lingen]]></dc:creator>
		<pubDate>Mon, 28 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B-marketing]]></category>
		<category><![CDATA[Dashboards]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Growth marketing]]></category>
		<category><![CDATA[KPI's]]></category>
		<category><![CDATA[Leadgeneratie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813275</guid>

					<description><![CDATA[Stel je voor: je zaait iets in de grond en graaft een week later de zaadjes weer op om te kijken of ze al groeien. Absurd natuurlijk. Toch is dat precies wat veel B2B-organisaties met...]]></description>
										<content:encoded><![CDATA[Stel je voor: je zaait iets in de grond en graaft een week later de zaadjes weer op om te kijken of ze al groeien. Absurd natuurlijk. Toch is dat precies wat veel B2B-organisaties met...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:anchor_cta_post><![CDATA[807082]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Een groen marketingdashboard zegt weinig als de pipeline niet meegroeit. Welke KPI’s voorspellen wél toekomstige groei? Zo meet je B2B-marketing zonder te vroeg te oogsten.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-28 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[74483]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jordi Lingen]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/28/marketing-b2b-groei-kpi?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Visual_01_Waarom-te-vroeg-sturen-op-omzet-schadelijk-kan-zijn-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/09/Visual_01_Waarom-te-vroeg-sturen-op-omzet-schadelijk-kan-zijn.png" medium="image">
			<media:title type="html">Visual_01_Waarom te vroeg sturen op omzet schadelijk kan zijn</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Visual_01_Waarom-te-vroeg-sturen-op-omzet-schadelijk-kan-zijn-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/09/Visual_02_Bouwen-en-Oogsten.png" medium="image">
			<media:title type="html">Visual_02_Bouwen en Oogsten</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Visual_02_Bouwen-en-Oogsten-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/09/Visual_03_KPIs.png" medium="image">
			<media:title type="html">Visual_03_KPI&#8217;s</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Visual_03_KPIs-214x155.png" />
		</media:content>
	</item>
		<item>
		<title>Aftersales: waarom marketing niet bij de kassa stopt</title>
		<link>https://www.frankwatching.com/archive/2026/09/27/aftersales-waarom-marketing-niet-bij-de-kassa-stopt/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/27/aftersales-waarom-marketing-niet-bij-de-kassa-stopt/#respond</comments>
		
		<dc:creator><![CDATA[Karel Zwaan]]></dc:creator>
		<pubDate>Sun, 27 Sep 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[After sales]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer journey]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=813235</guid>

					<description><![CDATA[Verkopen. Dat is uiteindelijk het doel van marketing. Al onze CTA’s, SEO-teksten, advertenties, leadforms hebben aan het einde van de funnel een vergelijkbaar doel: verkopen (product, lidmaatschap, dienst etc). Natuurlijk tegen een goede prijs en...]]></description>
										<content:encoded><![CDATA[Verkopen. Dat is uiteindelijk het doel van marketing. Al onze CTA’s, SEO-teksten, advertenties, leadforms hebben aan het einde van de funnel een vergelijkbaar doel: verkopen (product, lidmaatschap, dienst etc). Natuurlijk tegen een goede prijs en...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[615724]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Aftersales is meer dan service. Ontdek hoe keuzebevestiging twijfel wegneemt, klantloyaliteit versterkt en herhaalaankopen stimuleert.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-09-27 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[319480]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Karel Zwaan]]></postmeta:coauthor_clean>
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		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/27/aftersales-waarom-marketing-niet-bij-de-kassa-stopt?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Afbeelding-26-Loyalty-loop-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/09/Afbeelding-26-Loyalty-loop-e1790077832407.png" medium="image">
			<media:title type="html">Aftersales en de loyalty loop</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/09/Afbeelding-26-Loyalty-loop-214x155.png" />
		</media:content>
	</item>
		<item>
		<title>Samenwerken met content creators: 5 valkuilen die je bereik en conversie kosten</title>
		<link>https://www.frankwatching.com/archive/2026/09/26/samenwerken-met-content-creators-5-valkuilen/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/26/samenwerken-met-content-creators-5-valkuilen/#respond</comments>
		
		<dc:creator><![CDATA[Brenth Dijkgraaf]]></dc:creator>
		<pubDate>Sat, 26 Sep 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Creativiteit]]></category>
		<category><![CDATA[Creators]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812650</guid>

					<description><![CDATA[Content creators zijn niet meer weg te denken uit de moderne marketingmix. Zeker met de komst van TikTok Shop is de behoefte aan creators nog groter geworden. Toch leveren samenwerkingen in de praktijk niet altijd...]]></description>
										<content:encoded><![CDATA[Content creators zijn niet meer weg te denken uit de moderne marketingmix. Zeker met de komst van TikTok Shop is de behoefte aan creators nog groter geworden. Toch leveren samenwerkingen in de praktijk niet altijd...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:fwviews><![CDATA[1119]]></postmeta:fwviews>
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		<postmeta:anchor_cta_post><![CDATA[810975]]></postmeta:anchor_cta_post>
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		<postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
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		<postmeta:newsletter_intro><![CDATA[Content creators zijn niet meer weg te denken uit de moderne marketingmix. Zo haal je het maximale uit je samenwerking voor beide partijen.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-09-26 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[48844]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Brenth Dijkgraaf]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>AI kan kandidaten vinden, maar kan het ze ook overtuigen?</title>
		<link>https://www.frankwatching.com/archive/2026/09/25/meer-ai-minder-respons-het-risico-van-geautomatiseerde-recruitment/</link>
					<comments>https://www.frankwatching.com/archive/2026/09/25/meer-ai-minder-respons-het-risico-van-geautomatiseerde-recruitment/#respond</comments>
		
		<dc:creator><![CDATA[Leon Spek]]></dc:creator>
		<pubDate>Fri, 25 Sep 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[Arbeidsmarkt]]></category>
		<category><![CDATA[Employee experience]]></category>
		<category><![CDATA[Employer branding]]></category>
		<category><![CDATA[Recruitment]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=812319</guid>

					<description><![CDATA[Eerst kreeg ik ze wekelijks, inmiddels bijna iedere werkdag: e-mails, telefoontjes en LinkedIn-berichten van bedrijven die oplossingen voor AI in recruitment aanbieden. Ze bouwen een AI-agent, automatiseren outbound of zetten software neer die zelfstandig kandidaten...]]></description>
										<content:encoded><![CDATA[Eerst kreeg ik ze wekelijks, inmiddels bijna iedere werkdag: e-mails, telefoontjes en LinkedIn-berichten van bedrijven die oplossingen voor AI in recruitment aanbieden. Ze bouwen een AI-agent, automatiseren outbound of zetten software neer die zelfstandig kandidaten...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[812106]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[AI maakt recruitment sneller en schaalbaarder. Maar wat als kandidaten daardoor juist minder reageren? Irrelevante AI-berichten kunnen je werkgeversmerk schaden.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-09-25 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[372695]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Leon Spek]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/09/25/meer-ai-minder-respons-het-risico-van-geautomatiseerde-recruitment?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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