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	<title>Frankwatching</title>
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	<item>
		<title>Hoe zoeken ChatGPT, Gemini en Claude het internet af?</title>
		<link>https://www.frankwatching.com/archive/2026/06/05/chatgpt-gemini-claude-zoeken/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/05/chatgpt-gemini-claude-zoeken/#respond</comments>
		
		<dc:creator><![CDATA[Wouter Swagemakers]]></dc:creator>
		<pubDate>Fri, 05 Jun 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[Claude]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Gemini]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805219</guid>

					<description><![CDATA[Hoe rank jij in AI-zoekmachines zoals ChatGPT, Gemini en Claude? Een groeiend deel van je potentiële klanten stelt vragen niet meer aan Google, maar aan een AI-tool. En die AI gaat vervolgens zelf het internet...]]></description>
										<content:encoded><![CDATA[Hoe rank jij in AI-zoekmachines zoals ChatGPT, Gemini en Claude? Een groeiend deel van je potentiële klanten stelt vragen niet meer aan Google, maar aan een AI-tool. En die AI gaat vervolgens zelf het internet...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Steeds meer klanten stellen hun vragen aan AI in plaats van Google. Uit 12.762 AI-gegenereerde zoekopdrachten blijkt dat ChatGPT, Gemini en Claude elk totaal anders zoeken. Wat betekent dat voor je online zichtbaarheid?]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[78938]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Wouter Swagemakers]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<title>10x populair: de EU AI Act, het gevaar van doelgroepdenken &#038; zero-click marketing</title>
		<link>https://www.frankwatching.com/archive/2026/06/04/10x-populair-de-eu-ai-act-het-gevaar-van-doelgroepdenken-zero-click-marketing/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/04/10x-populair-de-eu-ai-act-het-gevaar-van-doelgroepdenken-zero-click-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Redactie]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Must-reads]]></category>
		<category><![CDATA[Top 10]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=806315</guid>

					<description><![CDATA[Wat zijn de pijlers voor een sterke contentstrategie? Hoe kom je in AI-antwoorden terecht? En wat betekent de nieuwe EU AI Act voor jou? Dit – en meer – lees je in de top 10...]]></description>
										<content:encoded><![CDATA[Wat zijn de pijlers voor een sterke contentstrategie? Hoe kom je in AI-antwoorden terecht? En wat betekent de nieuwe EU AI Act voor jou? Dit – en meer – lees je in de top 10...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[De pijlers voor een sterke contentstrategie, terecht komen in AI-antwoorden en de  EU AI Act...dit zijn de best gelezen Frankwatching-artikelen van mei 2026.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor_clean><![CDATA[Redactie]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>Ik dacht dat Europese AI beter was, maar nu weet ik het niet meer</title>
		<link>https://www.frankwatching.com/archive/2026/06/04/mistral-europese-ai-vibe/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/04/mistral-europese-ai-vibe/#comments</comments>
		
		<dc:creator><![CDATA[Kim Pot]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[Big tech]]></category>
		<category><![CDATA[Europese alternatieven]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Mistral]]></category>
		<category><![CDATA[Vibe]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=806355</guid>

					<description><![CDATA[Als je AI een beetje volgt, dan ken je Mistral waarschijnlijk wel. Of in ieder geval Le Chat. Miauw! De Franse AI-speler wordt vaak genoemd als het Europese antwoord op partijen als OpenAI en Anthropic....]]></description>
										<content:encoded><![CDATA[Als je AI een beetje volgt, dan ken je Mistral waarschijnlijk wel. Of in ieder geval Le Chat. Miauw! De Franse AI-speler wordt vaak genoemd als het Europese antwoord op partijen als OpenAI en Anthropic....]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Als je AI een beetje volgt, dan ken je het Franse Mistral waarschijnlijk wel. Lees over de nieuwste ontwikkelingen rondom deze speler. En, is Europese AI wel beter dan Amerikaanse technologie?]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[37162]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Kim Pot]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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			<media:title type="html">Ik dacht dat Europese AI beter was, maar nu weet ik het niet meer - Frankwatching</media:title>
			<media:description type="html">Als je AI een beetje volgt, dan ken je het Franse Mistral waarschijnlijk wel. Lees over de nieuwste ontwikkelingen rondom deze speler. En, is Europese AI wel beter dan Amerikaanse technologie?</media:description>
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			<media:keywords>AI,AI-tools,Big tech,Europese alternatieven,Innovatie,Mistral,Vibe,Mistral</media:keywords>
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			<media:title type="html">IMG20260528104035 (1)</media:title>
			<media:description type="html">Een van de oprichters van Mistral met een kat! Toch weer gelukt om een kat in dit artikel te verwerken.</media:description>
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		<title>Kun je als merk een kleur claimen?</title>
		<link>https://www.frankwatching.com/archive/2026/06/04/merk-kleur-claimen/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/04/merk-kleur-claimen/#respond</comments>
		
		<dc:creator><![CDATA[Dirk Berkers]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer experience]]></category>
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		<guid isPermaLink="false">https://www.frankwatching.com/?p=805441</guid>

					<description><![CDATA[Kleur lijkt simpel. Je kiest een tint, zet deze in je brandbook en gebruikt &#8216;m consequent. Klaar. Maar zo werkt kleur niet. De een ziet blauw en denkt aan rust, de ander aan kou. We...]]></description>
										<content:encoded><![CDATA[Kleur lijkt simpel. Je kiest een tint, zet deze in je brandbook en gebruikt &#8216;m consequent. Klaar. Maar zo werkt kleur niet. De een ziet blauw en denkt aan rust, de ander aan kou. We...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Kan je als merk een kleur écht bezitten? Tiffany Blue en Hermès-oranje laten zien dat het kan. Maar hoe ga je van huisstijlkleur naar een merkkleur? In ieder geval niet alleen door de kleur consequent toe te passen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-06-04 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[355933]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Dirk Berkers]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/photo-1770385802963-022a30739d61-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/photo-1770385802963-022a30739d61.jpg" medium="image">
			<media:title type="html">photo-1770385802963-022a30739d61</media:title>
			<media:description type="html">Bron: https://unsplash.com/photos/red-taxi-passes-tiffany-co-store-84oCzIwkLXU</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/photo-1770385802963-022a30739d61-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Burberry-x-Belles-Rives-Hotel6.jpg.webp" medium="image">
			<media:title type="html">Burberry-x-Belles-Rives-Hotel6.jpg</media:title>
			<media:description type="html">Fotocredit: Burberry</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Burberry-x-Belles-Rives-Hotel6.jpg-214x155.webp" />
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		<title>Dit zijn de 10 belangrijkste AI- en digitaliseringstrends van de ECS Techconferentie</title>
		<link>https://www.frankwatching.com/archive/2026/06/03/trends-ai-digitaal-werken/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/03/trends-ai-digitaal-werken/#respond</comments>
		
		<dc:creator><![CDATA[Rik Mulder]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Communicatiemanagement]]></category>
		<category><![CDATA[Copilot]]></category>
		<category><![CDATA[Digitale werkplek]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=806381</guid>

					<description><![CDATA[De European Collaboration Summit staat altijd bol van het nieuws over digitaal samenwerken en AI. Maar daaronder lag dit jaar een veel grotere ontwikkeling: hoe organisaties hun kennis, communicatie en processen moeten aanpassen aan een...]]></description>
										<content:encoded><![CDATA[De European Collaboration Summit staat altijd bol van het nieuws over digitaal samenwerken en AI. Maar daaronder lag dit jaar een veel grotere ontwikkeling: hoe organisaties hun kennis, communicatie en processen moeten aanpassen aan een...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[De echte uitdaging van AI is niet technologisch, maar organisatorisch. Dit zijn de 10 trends van de European Collaboration Summit die laten zien hoe je kennis, communicatie en governance AI-klaar maakt.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[1273]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Rik Mulder]]></postmeta:coauthor_clean>
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		<media:content url="https://www.frankwatching.com/app/uploads/2026/06/RikMulder-ECS-trend-2-CCC.png" medium="image">
			<media:title type="html">RikMulder ECS trend 2 &#8211; CCC</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/06/RikMulder-ECS-trend-2-CCC-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/06/RikMulder-ECS-trend-5-Engage.png" medium="image">
			<media:title type="html">RikMulder ECS trend 5 &#8211; Engage</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/06/RikMulder-ECS-trend-5-Engage-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/06/RikMulder-ECS-trend-7-Copilot-Lego.png" medium="image">
			<media:title type="html">RikMulder ECS trend 7 &#8211; Copilot Lego</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/06/RikMulder-ECS-trend-7-Copilot-Lego-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/06/RikMulder-ECS-trend-8-AI-fluency.png" medium="image">
			<media:title type="html">RikMulder ECS trend 8 &#8211; AI fluency</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/06/RikMulder-ECS-trend-8-AI-fluency-214x155.png" />
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	</item>
		<item>
		<title>Zo schrijf je prompts die direct betere output geven [handig model]</title>
		<link>https://www.frankwatching.com/archive/2026/06/03/zo-schrijf-je-prompts-betere-output-model/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/03/zo-schrijf-je-prompts-betere-output-model/#respond</comments>
		
		<dc:creator><![CDATA[Mathijs van der Hurk]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Communicatiemanagement]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Prompts]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805807</guid>

					<description><![CDATA[Iedereen gebruikt AI. Voor content, campagnes, research of gewoon om sneller tot ideeën te komen. Maar in de praktijk valt de output vaak tegen. Teksten voelen generiek, missen nuance en sluiten net niet aan bij...]]></description>
										<content:encoded><![CDATA[Iedereen gebruikt AI. Voor content, campagnes, research of gewoon om sneller tot ideeën te komen. Maar in de praktijk valt de output vaak tegen. Teksten voelen generiek, missen nuance en sluiten net niet aan bij...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[738843]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Waarom AI-output vaak tegenvalt? Haal met slimme prompts, het 3R-model en Markdown betere, relevantere resultaten uit AI voor content en marketing.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-06-03 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393581]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Mathijs van der Hurk]]></postmeta:coauthor_clean>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/01-header-Frankwatching-blog-Slim-prompten-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/01-header-Frankwatching-blog-Slim-prompten-scaled.jpg" medium="image">
			<media:title type="html">01- header &#8211; Frankwatching blog -Slim prompten</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/01-header-Frankwatching-blog-Slim-prompten-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/01-afbeelding-Frankwatching-blog-Slim-prompten-scaled.jpg" medium="image">
			<media:title type="html">01- afbeelding &#8211; Frankwatching blog -Slim prompten</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/01-afbeelding-Frankwatching-blog-Slim-prompten-214x155.jpg" />
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		<title>Zo bouw je een AI-systeem dat je bureau 24/7 laat draaien</title>
		<link>https://www.frankwatching.com/archive/2026/06/02/ai-systeem-bouwen/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/02/ai-systeem-bouwen/#respond</comments>
		
		<dc:creator><![CDATA[Louie Valkhof]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI agents]]></category>
		<category><![CDATA[AI architectuur]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Multi-agents]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805193</guid>

					<description><![CDATA[Op donderdagmiddag mailt een klant dat het logo op de productverpakking nog niet goed staat. En dat terwijl de research-agent net heeft besloten dat een blog over verpakkingstrends nù af moet, en het publicatiescript wacht...]]></description>
										<content:encoded><![CDATA[Op donderdagmiddag mailt een klant dat het logo op de productverpakking nog niet goed staat. En dat terwijl de research-agent net heeft besloten dat een blog over verpakkingstrends nù af moet, en het publicatiescript wacht...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[788159]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Loopt je AI-systeem vast zodra het druk wordt? Eén grote assistent klinkt handig, maar faalt vaak onder druk. Leer hoe agents, geheugen en harde gates wél werken.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-06-02 13:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393568]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Louie Valkhof]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<item>
		<title>Stop met de contentreflex, start het goede interne gesprek</title>
		<link>https://www.frankwatching.com/archive/2026/06/02/stop-contentreflex-interne-gesprek/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/02/stop-contentreflex-interne-gesprek/#respond</comments>
		
		<dc:creator><![CDATA[Michèle Buis]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Communicatiemanagement]]></category>
		<category><![CDATA[Communicatiestrategie]]></category>
		<category><![CDATA[Contentvraagstuk]]></category>
		<category><![CDATA[Employee experience]]></category>
		<category><![CDATA[Leiderschap]]></category>
		<category><![CDATA[Zichtbaarheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805313</guid>

					<description><![CDATA[Het vraagstuk “zichtbaarheid” begint bij bestaande organisaties vaak met frustratie. Waarom worden we niet overwogen als partij? Hoezo denken ze niet aan ons als…? Waarom lukt het anderen blijkbaar wel om top-of-mind te zijn? De...]]></description>
										<content:encoded><![CDATA[Het vraagstuk “zichtbaarheid” begint bij bestaande organisaties vaak met frustratie. Waarom worden we niet overwogen als partij? Hoezo denken ze niet aan ons als…? Waarom lukt het anderen blijkbaar wel om top-of-mind te zijn? De...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[712835]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Waarom leidt meer content niet automatisch tot meer zichtbaarheid? Leer waarom cultuur, leiderschap en positionering vaak het echte verschil maken.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-06-02 11:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[391972]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Michèle Buis]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/06/02/stop-contentreflex-interne-gesprek?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>Agentic AI: met deze 5 governance-regels houd je de controle</title>
		<link>https://www.frankwatching.com/archive/2026/06/02/agentic-ai-met-deze-5-governance-regels-houd-je-de-controle/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/02/agentic-ai-met-deze-5-governance-regels-houd-je-de-controle/#respond</comments>
		
		<dc:creator><![CDATA[Martijn Jonkman]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Agentic AI]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI Governance]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Wetgeving]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804719</guid>

					<description><![CDATA[Stel je voor: je hebt een AI-agent ingericht die je klantenservice ondersteunt. Hij reageert snel, kan veel vragen zelfstandig afhandelen en geeft klanten direct antwoord. Klinkt ideaal, toch? Maar op een avond besluit hij uit zichzelf...]]></description>
										<content:encoded><![CDATA[Stel je voor: je hebt een AI-agent ingericht die je klantenservice ondersteunt. Hij reageert snel, kan veel vragen zelfstandig afhandelen en geeft klanten direct antwoord. Klinkt ideaal, toch? Maar op een avond besluit hij uit zichzelf...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[804790]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Stel, je hebt een AI agent die opeens besluit om 50 procent korting te geven. Ben jij daar juridisch aan gebonden? Dat hangt ervan af. Leer meer over goede agentic AI governance en hoe jij de controle houdt.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-06-02 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393464]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Martijn Jonkman]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/06/02/agentic-ai-met-deze-5-governance-regels-houd-je-de-controle?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>TikTok Shop in Nederland: kansen voor webwinkeliers, maar stap er niet blind in</title>
		<link>https://www.frankwatching.com/archive/2026/06/02/tiktok-shop-nederland-kansen-webwinkeliers/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/02/tiktok-shop-nederland-kansen-webwinkeliers/#respond</comments>
		
		<dc:creator><![CDATA[Stephanie van Nellestijn]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Creators]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[Webshop]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805854</guid>

					<description><![CDATA[Deze zomer komt TikTok Shop naar Nederland, op 15 juni start deze nieuwe manier van verkopen officieel. En dus zien we het nieuws overal, bureaus maken zich klaar om je te vertellen hoe je ‘viraal...]]></description>
										<content:encoded><![CDATA[Deze zomer komt TikTok Shop naar Nederland, op 15 juni start deze nieuwe manier van verkopen officieel. En dus zien we het nieuws overal, bureaus maken zich klaar om je te vertellen hoe je ‘viraal...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[795710]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[TikTok Shop komt naar Nederland, maar succes is niet vanzelfsprekend. Dit zijn de kansen, risico’s, marges en juridische aandachtspunten voor webwinkeliers vóór je instapt.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-06-02 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393052]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Stephanie van Nellestijn]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>Dit kun je leren van 3 awardwinnende events</title>
		<link>https://www.frankwatching.com/archive/2026/06/01/leren-van-awardwinnende-events/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/01/leren-van-awardwinnende-events/#respond</comments>
		
		<dc:creator><![CDATA[Niels Janssen]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Beleving]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Merken]]></category>
		<category><![CDATA[Presentaties]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805739</guid>

					<description><![CDATA[In een tijd waarin events niet alleen contactmomenten zijn maar strategische merkboosters, rijst de vraag: wat kunnen we leren van de awardwinnende events die bewezen impact hebben gemaakt? Deze bekroonde events laten zien hoe beleving,...]]></description>
										<content:encoded><![CDATA[In een tijd waarin events niet alleen contactmomenten zijn maar strategische merkboosters, rijst de vraag: wat kunnen we leren van de awardwinnende events die bewezen impact hebben gemaakt? Deze bekroonde events laten zien hoe beleving,...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[786475]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[In dit artikel duiken we in drie voorbeelden van awardwinnende events, elk met unieke inzichten én reproduceerbare lessen voor jouw organisatie.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-06-01 13:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393557]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Niels Janssen]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Google-Cloud-Summit-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/Google-Cloud-Summit.jpg" medium="image">
			<media:title type="html">Google Cloud Summit</media:title>
			<media:description type="html">Foto: Ruben May</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Google-Cloud-Summit-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/VredesteinSevilla_SetVexy-3916-scaled.jpg" medium="image">
			<media:title type="html">VredesteinSevilla_SetVexy-3916</media:title>
			<media:description type="html">Foto: Set Vexy</media:description>
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		</media:content>
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			<media:title type="html">Cosun_Festival_2024_293</media:title>
			<media:description type="html">Foto: Nico Alsemgeest</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/Cosun_Festival_2024_293-214x155.jpg" />
		</media:content>
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		<title>Google legt eindelijk uit hoe GEO écht werkt (en ontkracht populaire AI-SEO-hacks)</title>
		<link>https://www.frankwatching.com/archive/2026/06/01/google-maakt-duidelijk-hoe-geo-werkt/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/01/google-maakt-duidelijk-hoe-geo-werkt/#comments</comments>
		
		<dc:creator><![CDATA[Joris Stoltenkamp]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI mode]]></category>
		<category><![CDATA[AI overview]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[RAG]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technische SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=806136</guid>

					<description><![CDATA[De afgelopen maanden lijkt iedere marketeer ineens expert in GEO te zijn geworden. Termen als “Generative Engine Optimization”, “AEO”, “LLMO” &#38; “AI SEO” worden steeds gangbaarder. Maar, veel van de zogenaamde GEO-tactieken blijken helemaal niet...]]></description>
										<content:encoded><![CDATA[De afgelopen maanden lijkt iedere marketeer ineens expert in GEO te zijn geworden. Termen als “Generative Engine Optimization”, “AEO”, “LLMO” &amp; “AI SEO” worden steeds gangbaarder. Maar, veel van de zogenaamde GEO-tactieken blijken helemaal niet...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[803705]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Google deelt voor het eerst officiële richtlijnen voor GEO (Generative Engine Optimization). Wat betekent dit voor SEO, AI Overviews en contentstrategie?]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[392441]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Joris Stoltenkamp]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/06/01/google-maakt-duidelijk-hoe-geo-werkt?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/www.frankwatching.com/app/uploads/2026/05/GEO-Google.png" />
		<media:content url="https://www.frankwatching.com/www.frankwatching.com/app/uploads/2026/05/GEO-Google.png" medium="image">
			<media:title type="html">Overzicht van wat volgens Google niet nodig is voor GEO</media:title>
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/06/GEO-Google-2.0.png" medium="image">
			<media:title type="html">GEO Google 2.0</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/06/GEO-Google-2.0-214x155.png" />
		</media:content>
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		<title>Influencer marketing is volwassen geworden, nu je aanpak nog</title>
		<link>https://www.frankwatching.com/archive/2026/06/01/influencer-marketing-is-volwassen-geworden-nu-je-aanpak-nog/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Campagne]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creators]]></category>
		<category><![CDATA[Influencer marketing]]></category>
		<category><![CDATA[merk]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804826</guid>

					<description><![CDATA[Hoeveel weet je echt over wat je laatste influencercampagne heeft opgeleverd? Views en likes wel. Maar wat het deed voor je merk? Dat blijft vaak onduidelijk. En dat terwijl de bedragen al lang niet meer...]]></description>
										<content:encoded><![CDATA[Hoeveel weet je echt over wat je laatste influencercampagne heeft opgeleverd? Views en likes wel. Maar wat het deed voor je merk? Dat blijft vaak onduidelijk. En dat terwijl de bedragen al lang niet meer...]]></content:encoded>
					
		
		
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		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:486:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://wecreateagenz.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/05/Logo-FW-1.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://wecreateagenz.nl/&quot; target=&quot;_blank&quot;&gt;We Create Agenz&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:1107:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://wecreateagenz.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2026/05/Logo-FW-1.jpg&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://wecreateagenz.nl/&quot; target=&quot;_blank&quot;&gt;We Create Agenz&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;We Create Agenz helpt merken met influencer marketing: van strategie en creatorselectie tot deals, briefing, projectmanagement en reporting. Met lokale kennis en een sterk netwerk halen we het beste uit iedere campagne.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://wecreateagenz.nl/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over We Create Agenz&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;Partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-OtiOtef1iInJfjLTwT0&quot;;s:7:&quot;authors&quot;;a:0:{}}]]></postmeta:branded_story_data>
		<postmeta:future_post_date><![CDATA[2026-06-01 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1031]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Partnercontent]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/06/01/influencer-marketing-is-volwassen-geworden-nu-je-aanpak-nog?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>Een derde van je mails komt verkeerd aan: zo fix je het</title>
		<link>https://www.frankwatching.com/archive/2026/06/01/een-derde-mails-verkeerd/</link>
					<comments>https://www.frankwatching.com/archive/2026/06/01/een-derde-mails-verkeerd/#respond</comments>
		
		<dc:creator><![CDATA[Dennis Figge]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Benchmark e-mail]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Dark mode]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[E-mailmarketing]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[User experience]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804854</guid>

					<description><![CDATA[Ruim 80% van de smartphonegebruikers heeft dark mode aanstaan. Toch bevat slechts een kleine minderheid van alle verstuurde e-mails ook maar één regel dark mode-code. Het gevolg: logo’s verdwijnen, tekst wordt onleesbaar, en merkkleuren slaan...]]></description>
										<content:encoded><![CDATA[Ruim 80% van de smartphonegebruikers heeft dark mode aanstaan. Toch bevat slechts een kleine minderheid van alle verstuurde e-mails ook maar één regel dark mode-code. Het gevolg: logo’s verdwijnen, tekst wordt onleesbaar, en merkkleuren slaan...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
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		<postmeta:webpushr_notification_title><![CDATA[{post_title}]]></postmeta:webpushr_notification_title>
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		<postmeta:fwviews><![CDATA[5842]]></postmeta:fwviews>
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		<postmeta:anchor_cta_post><![CDATA[800203]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
		<postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
		<postmeta:ignore_branded_cams><![CDATA[0]]></postmeta:ignore_branded_cams>
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		<postmeta:newsletter_intro><![CDATA[In je verstuurde e-mail in dark mode verdwijnen soms elementen of slaan merkkleuren om. Herkenbaar? Gebruik deze tips. Ook wij gaan hier nog goed naar kijken ;-).]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
		<postmeta:page_extra_styles><![CDATA[]]></postmeta:page_extra_styles>
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		<postmeta:future_post_date><![CDATA[2026-06-01 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[37937]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Dennis Figge]]></postmeta:coauthor_clean>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/06/01/een-derde-mails-verkeerd?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/dark-mode-paragraph-214x155.png" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/dark-mode-paragraph.png" medium="image">
			<media:title type="html">dark-mode-paragraph</media:title>
			<media:description type="html">De volledige paragraaf is niet meer te lezen in dark mode.</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/dark-mode-paragraph-214x155.png" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/dark-mode-ahref-title.png" medium="image">
			<media:title type="html">Hyperlinks en titels in Dark Mode</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/dark-mode-ahref-title-214x155.png" />
		</media:content>
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		<title>LinkedIn grijpt in op AI-content, en dat is een zegen</title>
		<link>https://www.frankwatching.com/archive/2026/05/31/linkedin-grijpt-in-op-ai-content/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/31/linkedin-grijpt-in-op-ai-content/#comments</comments>
		
		<dc:creator><![CDATA[Jasper Boot]]></dc:creator>
		<pubDate>Sun, 31 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Creativiteit]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Schrijven]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805799</guid>

					<description><![CDATA[Recentelijk kondigde LinkedIn aan dat het kritischer gaat worden op AI-content. Wat mij betreft een zege, want mijn LinkedIn-tijdlijn wordt overspoeld met middelmatige AI-content. De persoonlijke touch is al maanden zoek. Het lijkt wel of...]]></description>
										<content:encoded><![CDATA[Recentelijk kondigde LinkedIn aan dat het kritischer gaat worden op AI-content. Wat mij betreft een zege, want mijn LinkedIn-tijdlijn wordt overspoeld met middelmatige AI-content. De persoonlijke touch is al maanden zoek. Het lijkt wel of...]]></content:encoded>
					
					<wfw:commentRss>https://www.frankwatching.com/archive/2026/05/31/linkedin-grijpt-in-op-ai-content/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
				<enclosure url="https://www.frankwatching.com/app/uploads/2026/05/LinkedIn-op-smartphone-214x155.jpg" type="image/jpeg" length="57" />
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		<postmeta:fwviews><![CDATA[6015]]></postmeta:fwviews>
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		<postmeta:show_article_type><![CDATA[0]]></postmeta:show_article_type>
		<postmeta:anchor_cta_post><![CDATA[802530]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
		<postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
		<postmeta:ignore_branded_cams><![CDATA[0]]></postmeta:ignore_branded_cams>
		<postmeta:hide_side_ads><![CDATA[]]></postmeta:hide_side_ads>
		<postmeta:newsletter_intro><![CDATA[Het lijkt wel of het merendeel van de LinkedIn-gebruikers inspiratieloos is geworden om zelf een tekst te schrijven. En dat is zonde, want een tekst die je zelf hebt geschreven komt zoveel krachtiger over.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-05-31 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[391418]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jasper Boot]]></postmeta:coauthor_clean>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/31/linkedin-grijpt-in-op-ai-content?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/shutterstock_2651314543-1-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/05/shutterstock_2651314543-1.jpg" medium="image">
			<media:title type="html">LinkedIn op laptop</media:title>
			<media:description type="html">Bron: Thaspol Sangsee / Shutterstock.com</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/05/shutterstock_2651314543-1-214x155.jpg" />
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		<title>Pride-campagne of pinkwashing? Dit zijn de do’s en don’ts</title>
		<link>https://www.frankwatching.com/archive/2026/05/30/pride-campagne-pinkwashing/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/30/pride-campagne-pinkwashing/#respond</comments>
		
		<dc:creator><![CDATA[Julie Hemels - Hoff]]></dc:creator>
		<pubDate>Sat, 30 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Campagnes]]></category>
		<category><![CDATA[Communicatiemanagement]]></category>
		<category><![CDATA[Inclusiviteit]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805682</guid>

					<description><![CDATA[Het is bijna zomer. Met grote Pride-evenementen op komst, zoals festivals, de Pride March en andere festiviteiten, laten veel merken zien dat ze de LHBTI+-community steunen. Sommige merken doen dat met campagnes die echt impact...]]></description>
										<content:encoded><![CDATA[Het is bijna zomer. Met grote Pride-evenementen op komst, zoals festivals, de Pride March en andere festiviteiten, laten veel merken zien dat ze de LHBTI+-community steunen. Sommige merken doen dat met campagnes die echt impact...]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
				<enclosure url="https://www.frankwatching.com/app/uploads/2026/05/Pride-campagne-214x155.jpg" type="image/jpeg" length="57" />
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		<postmeta:send_push_message><![CDATA[0]]></postmeta:send_push_message>
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		<postmeta:anchor_cta_post><![CDATA[793490]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
		<postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
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		<postmeta:hide_side_ads><![CDATA[]]></postmeta:hide_side_ads>
		<postmeta:newsletter_intro><![CDATA[Pride-maand staat voor de deur en daarmee ook een golf aan regenboogcampagnes. Maar consumenten zijn kritisch: wanneer is een Pride-campagne oprecht en wanneer voelt het als pure marketing?]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:fwviews><![CDATA[635]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-05-30 07:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[393554]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Julie Hemels - Hoff]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/30/pride-campagne-pinkwashing?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>5 betaalbare strategieën om je AI-vindbaarheid direct te vergroten</title>
		<link>https://www.frankwatching.com/archive/2026/05/29/betaalbare-strategieen-ai-vindbaarheid/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/29/betaalbare-strategieen-ai-vindbaarheid/#respond</comments>
		
		<dc:creator><![CDATA[Corik van Maaren]]></dc:creator>
		<pubDate>Fri, 29 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[Bing Webmaster Tools]]></category>
		<category><![CDATA[Google Search Console]]></category>
		<category><![CDATA[Screaming Frog]]></category>
		<category><![CDATA[Vindbaarheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805759</guid>

					<description><![CDATA[Er zijn inmiddels tientallen tools die beloven je AI-vindbaarheid te meten. De meeste kosten honderden euro&#8217;s per maand. Wat ze doen, kun je grotendeels zelf, met tools die je al gebruikt. Want de basis van...]]></description>
										<content:encoded><![CDATA[Er zijn inmiddels tientallen tools die beloven je AI-vindbaarheid te meten. De meeste kosten honderden euro&#8217;s per maand. Wat ze doen, kun je grotendeels zelf, met tools die je al gebruikt. Want de basis van...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[793484]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Vindbaar zijn in AI-tools? Begrijp wat je doelgroep zoekt, geef daar een helder antwoord op, en zorg dat dat antwoord technisch toegankelijk is. Ontdek de instrumenten waarmee je kunt meten of je op de goede weg bent.]]></postmeta:newsletter_intro>
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		<postmeta:fwviews><![CDATA[7418]]></postmeta:fwviews>
		<postmeta:future_post_date><![CDATA[2026-05-29 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393588]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Corik van Maaren]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/29/betaalbare-strategieen-ai-vindbaarheid?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Office,,Hands,And,Businesswoman,With,Tablet,For,Web,Designer,,Software</media:title>
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		<item>
		<title>Google past het reviewbeleid aan: dit mag wel en niet</title>
		<link>https://www.frankwatching.com/archive/2026/05/28/google-review-beleid-aanpassingen/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/28/google-review-beleid-aanpassingen/#respond</comments>
		
		<dc:creator><![CDATA[Jonne van Bodegraven]]></dc:creator>
		<pubDate>Thu, 28 May 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Beleid]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Bedrijfsprofiel]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Reputatie]]></category>
		<category><![CDATA[Reviews]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805818</guid>

					<description><![CDATA[Op 17 april 2026 paste Google het reviewbeleid aan. Twee nieuwe regels, toegevoegd aan het bestaande beleid rond beoordelingsmanipulatie. Internationaal werd het meteen opgepikt in de lokale SEO-wereld, op podcasts, in YouTube-video&#8217;s, nieuwsbrieven en blogs....]]></description>
										<content:encoded><![CDATA[Op 17 april 2026 paste Google het reviewbeleid aan. Twee nieuwe regels, toegevoegd aan het bestaande beleid rond beoordelingsmanipulatie. Internationaal werd het meteen opgepikt in de lokale SEO-wereld, op podcasts, in YouTube-video&#8217;s, nieuwsbrieven en blogs....]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Op 17 april 2026 paste Google het reviewbeleid aan. Twee nieuwe regels, toegevoegd aan het bestaande beleid rond beoordelingsmanipulatie. Hier moet je rekening mee houden.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-28 13:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393507]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jonne van Bodegraven]]></postmeta:coauthor_clean>
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			<media:title type="html">shutterstock_2264679531 (1)</media:title>
			<media:description type="html">Bron: wisely / Shutterstock.com</media:description>
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		<item>
		<title>AI-teksten verkopen niet, menselijke sales wel</title>
		<link>https://www.frankwatching.com/archive/2026/05/28/ai-teksten-menselijke-sales/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/28/ai-teksten-menselijke-sales/#respond</comments>
		
		<dc:creator><![CDATA[Daniëlle de Ridder]]></dc:creator>
		<pubDate>Thu, 28 May 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Authenticiteit]]></category>
		<category><![CDATA[Koude acquisitie]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Persoonlijke teksten]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804588</guid>

					<description><![CDATA[We staren ons blind op bereikbaarheid. Iedereen zit continu, elk moment van de dag, met zijn telefoon in de hand. Van de vroege ochtend tot de late avond, of je nu staat te wachten op...]]></description>
										<content:encoded><![CDATA[We staren ons blind op bereikbaarheid. Iedereen zit continu, elk moment van de dag, met zijn telefoon in de hand. Van de vroege ochtend tot de late avond, of je nu staat te wachten op...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[796649]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[8]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[We leven in een tijd waarin tijd schaars is geworden. Mensen willen inzichten waar ze echt iets aan hebben. Lees waarom sales moet stoppen met het sturen van zielloze AI-teksten.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-28 11:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[391957]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Daniëlle de Ridder]]></postmeta:coauthor_clean>
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			<media:title type="html">Professional,Runner,Competing,In,National,Championship.,A,Strong,Caucasian,Male</media:title>
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		<title>Domineren in Google &#038; LLM&#8217;s: zo blijf je zichtbaar met je contentstrategie</title>
		<link>https://www.frankwatching.com/archive/2026/05/28/domineren-in-google-llms-zichtbaarheid/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Thu, 28 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI overview]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LLM]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=805783</guid>

					<description><![CDATA[De vertrouwde pagina in Google met tien blauwe links is definitief geschiedenis. Vandaag de dag oriënteert een gebruiker zich via social kanalen en LLM&#8217;s en krijg men direct in Google via AI Overviews en Google...]]></description>
										<content:encoded><![CDATA[De vertrouwde pagina in Google met tien blauwe links is definitief geschiedenis. Vandaag de dag oriënteert een gebruiker zich via social kanalen en LLM&#8217;s en krijg men direct in Google via AI Overviews en Google...]]></content:encoded>
					
		
		
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		<postmeta:future_post_date><![CDATA[2026-05-28 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1031]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Partnercontent]]></postmeta:coauthor_clean>
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