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	<title>Frankwatching</title>
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		<title>Van spinnenweb naar zichtbaarheid: 3 pijlers voor een sterke contentstrategie</title>
		<link>https://www.frankwatching.com/archive/2026/05/14/zichtbaarheid-contentstrategie-zoekmachine/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/14/zichtbaarheid-contentstrategie-zoekmachine/#respond</comments>
		
		<dc:creator><![CDATA[Atie de Heer]]></dc:creator>
		<pubDate>Thu, 14 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Contentcreatie]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Online vindbaarheid]]></category>
		<category><![CDATA[Online zichtbaarheid]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Zoekmachines]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803317</guid>

					<description><![CDATA[Een succesvolle contentstrategie gaat tegenwoordig minder over je verkeer naar je site of kanaal krijgen, en meer over opvallen. De samenhang tussen hoe zichtbaar en vindbaar je bent en hoe vaak je genoemd wordt is...]]></description>
										<content:encoded><![CDATA[Een succesvolle contentstrategie gaat tegenwoordig minder over je verkeer naar je site of kanaal krijgen, en meer over opvallen. De samenhang tussen hoe zichtbaar en vindbaar je bent en hoe vaak je genoemd wordt is...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[785821]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Succesvolle content draait om opvallen. Zichtbaarheid, vindbaarheid en genoemd worden in AI-antwoorden bepalen of jouw merk gezien wordt. Is jouw strategie daar al op ingericht?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-14 07:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[392324]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Atie de Heer]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<item>
		<title>De grootste marketingkans ligt in wat je durft weg te laten</title>
		<link>https://www.frankwatching.com/archive/2026/05/13/marketing-weglaten-kiezen/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/13/marketing-weglaten-kiezen/#respond</comments>
		
		<dc:creator><![CDATA[Marouschka Acquoij]]></dc:creator>
		<pubDate>Wed, 13 May 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Keuzestress]]></category>
		<category><![CDATA[Marketingsegmentatie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804180</guid>

					<description><![CDATA[De grootste kans in marketing ligt op dit moment niet in wat we toevoegen, maar in wat we durven weg te laten. SEO, social, AI-content, e-mail, brand: alles lijkt belangrijk, en niets valt af. Het...]]></description>
										<content:encoded><![CDATA[De grootste kans in marketing ligt op dit moment niet in wat we toevoegen, maar in wat we durven weg te laten. SEO, social, AI-content, e-mail, brand: alles lijkt belangrijk, en niets valt af. Het...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[803861]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
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		<postmeta:newsletter_intro><![CDATA[De grootste kans in marketing ligt op dit moment niet in wat we toevoegen, maar in wat we durven weg te laten. Juist in het weglaten ontstaat ruimte: voor focus, voor kwaliteit en voor keuzes die echt ergens toe doen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-13 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393517]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Marouschka Acquoij]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>‘Te breed’ als professional? Dat is juist je strategisch voordeel</title>
		<link>https://www.frankwatching.com/archive/2026/05/13/te-breed-zijn-strategisch-voordeel/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/13/te-breed-zijn-strategisch-voordeel/#respond</comments>
		
		<dc:creator><![CDATA[Kimberly Nuyttens]]></dc:creator>
		<pubDate>Wed, 13 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Arbeidsmarkt]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Multi-hyphenate]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[Skills]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=801897</guid>

					<description><![CDATA[AI verandert de arbeidsmarkt duidelijk. We kunnen sneller werken en meer doen met minder mensen. Maar de echte verandering zit dieper. Het gaat niet alleen over hoe we werken, maar ook over wat we als...]]></description>
										<content:encoded><![CDATA[AI verandert de arbeidsmarkt duidelijk. We kunnen sneller werken en meer doen met minder mensen. Maar de echte verandering zit dieper. Het gaat niet alleen over hoe we werken, maar ook over wat we als...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[778921]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Heb je soms het gevoel dat je te breed bent? Multi-passionate professionals hebben net in een AI-gedreven arbeidsmarkt een voorsprong. Zo leer je die sterker positioneren.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-13 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[342050]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Kimberly Nuyttens]]></postmeta:coauthor_clean>
		<postmeta:webpushr_notification_preview><![CDATA[0]]></postmeta:webpushr_notification_preview>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/13/te-breed-zijn-strategisch-voordeel?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">FOWND</media:title>
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		<item>
		<title>Stagnerende social ads? Grote kans dat je met verkeerde optimalisaties bezig bent</title>
		<link>https://www.frankwatching.com/archive/2026/05/13/social-ads-optimaliseren-contentstrategie/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/13/social-ads-optimaliseren-contentstrategie/#respond</comments>
		
		<dc:creator><![CDATA[Joris Hoogenboom]]></dc:creator>
		<pubDate>Wed, 13 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Algoritmes]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Contentstrategie]]></category>
		<category><![CDATA[Customer journey]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Social advertising]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804940</guid>

					<description><![CDATA[We besteden veel tijd aan optimalisaties binnen het advertentieplatform, terwijl de belangrijkste factor buiten dat platform ligt: de content die mensen uiteindelijk zien. De juiste content op social media zorgt ervoor dat algoritmes de juiste...]]></description>
										<content:encoded><![CDATA[We besteden veel tijd aan optimalisaties binnen het advertentieplatform, terwijl de belangrijkste factor buiten dat platform ligt: de content die mensen uiteindelijk zien. De juiste content op social media zorgt ervoor dat algoritmes de juiste...]]></content:encoded>
					
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		<postmeta:post_primary_topic><![CDATA[12902]]></postmeta:post_primary_topic>
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		<postmeta:anchor_cta_post><![CDATA[714655]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Je besteedt veel tijd aan optimalisaties binnen advertentieplatformen, maar het gaat om de content die mensen op social uiteindelijk zien. De juiste content zorgt ervoor dat algoritmes de juiste mensen bereiken.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-13 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393428]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Joris Hoogenboom]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/13/social-ads-optimaliseren-contentstrategie?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Video op social media</media:title>
			<media:description type="html">Bron: Sammby / Shutterstock.com</media:description>
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		<title>Wat AI niet kan: 5 Cialdini-principes die je webshop nodig heeft</title>
		<link>https://www.frankwatching.com/archive/2026/05/12/cialdini-voor-je-webshop/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/12/cialdini-voor-je-webshop/#respond</comments>
		
		<dc:creator><![CDATA[Stephanie van Nellestijn]]></dc:creator>
		<pubDate>Tue, 12 May 2026 13:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Beïnvloedingsprincipes]]></category>
		<category><![CDATA[Cialdini]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<category><![CDATA[Menselijkheid]]></category>
		<category><![CDATA[Webshops]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804369</guid>

					<description><![CDATA[Ik vertel je vast niets nieuws, als ik zeg dat AI tegenwoordig je productomschrijvingen schrijft, je FAQ’s genereert en je advertentieteksten net iets scherper maakt. Dat geldt voor jou, maar dat geldt ook voor je...]]></description>
										<content:encoded><![CDATA[Ik vertel je vast niets nieuws, als ik zeg dat AI tegenwoordig je productomschrijvingen schrijft, je FAQ’s genereert en je advertentieteksten net iets scherper maakt. Dat geldt voor jou, maar dat geldt ook voor je...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Vrijwel elke webshopeigenaar gebruikt tegenwoordig AI om net iets scherpere teksten te maken. Hoe blijf je je dan onderscheiden? Leer hoe je dit doet door de Cialdini-principes toe te passen op jouw unieke manier.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[393052]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Stephanie van Nellestijn]]></postmeta:coauthor_clean>
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		<title>Niet schrijven vóór, maar mét je organisatie</title>
		<link>https://www.frankwatching.com/archive/2026/05/12/schrijven-met-organisatie/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/12/schrijven-met-organisatie/#respond</comments>
		
		<dc:creator><![CDATA[Romy Chatrou]]></dc:creator>
		<pubDate>Tue, 12 May 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Beleidscommunicatie]]></category>
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		<guid isPermaLink="false">https://www.frankwatching.com/?p=803921</guid>

					<description><![CDATA[&#8220;De vorige keer schreef onze voormalige directeur het schoolplan. Niemand wist wat erin stond en niemand las het. Wat er stond was geen onzin, maar het bevatte niet de ziel van de organisatie. Het werd...]]></description>
										<content:encoded><![CDATA[&#8220;De vorige keer schreef onze voormalige directeur het schoolplan. Niemand wist wat erin stond en niemand las het. Wat er stond was geen onzin, maar het bevatte niet de ziel van de organisatie. Het werd...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[In tijden van AI is de verleiding groot om een beleidsstuk te genereren vanuit één perspectief. Maar een plan dat niet gedragen wordt, is geen winst, hoe goed de tekst ook is.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[391671]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Romy Chatrou]]></postmeta:coauthor_clean>
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		<title>Waarom ‘prima tevreden klanten’ je grootste risico zijn in B2B [onderzoek]</title>
		<link>https://www.frankwatching.com/archive/2026/05/12/onderzoek-waarom-tevreden-klanten-grootste-risico-zijn-b2b/</link>
		
		<dc:creator><![CDATA[Partnercontent]]></dc:creator>
		<pubDate>Tue, 12 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Klantcontact & CX]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B-bedrijven]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Loyaliteit]]></category>
		<category><![CDATA[NPS]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803928</guid>

					<description><![CDATA[Je Net Promoter Score stijgt. Klanten zijn tevreden. Intern ontstaat het gevoel dat je goed op weg bent. Klinkt als goed nieuws. En dat is het ook. Tot op zekere hoogte. Uit ons nieuwste benchmarkonderzoek...]]></description>
										<content:encoded><![CDATA[Je Net Promoter Score stijgt. Klanten zijn tevreden. Intern ontstaat het gevoel dat je goed op weg bent. Klinkt als goed nieuws. En dat is het ook. Tot op zekere hoogte. Uit ons nieuwste benchmarkonderzoek...]]></content:encoded>
					
		
		
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		<postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:650:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;div class=&quot;post__authors__author__right--wrapper&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;Benjamin de Mooij&lt;/a&gt;&lt;/span&gt;&amp;lt;span&amp;gt;van &amp;lt;a href=&amp;quot;https://www.integron.nl/&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;Integron&amp;lt;/a&amp;gt;&amp;lt;/span&amp;gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:3231:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/02/Integron-Logo.jpg&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://www.facebook.com/integron/?fref=ts&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-facebook-official&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/Integron&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/company/52295/?trk=vsrp_companies_res_name&amp;amp;amp;trkInfo=VSRPsearchId%3A1094019601452848982151%2CVSRPtargetId%3A52295%2CVSRPcmpt%3Aprimary&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; target=&quot;_blank&quot;&gt;Integron&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Al ruim 30 jaar een autoriteit op het gebied van het inzichtelijk maken en verbeteren van de customer- en employee experience bij B2B organisaties. Jouw (CX-)strategie staat centraal. Happy People is het doel. Impact door inzicht.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.integron.nl/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Integron&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;&lt;img loading=&quot;lazy&quot; alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/benjamindemooij&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://nl.linkedin.com/in/benjamin-de-mooij-69511a20&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;Benjamin de Mooij&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Benjamin de Mooij is Senior Consultant Klantbeleving bij onderzoeks- en adviesbureau Integron en werkt voornamelijk voor (middel)grote organisaties in de B2B-sector. Hij adviseert en inspireert klanten op basis van de feedback van hun klanten.&amp;lt;/p&amp;gt;
&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__article-count hidden-xs&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;&gt;9 artikelen&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot; class=&quot;pull-right more-link&quot;&gt;Meer over Benjamin de Mooij&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:14:&quot;Partnercontent&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-OrmUa6Dgp256z_M-RQn&quot;;s:7:&quot;authors&quot;;a:1:{i:0;O:8:&quot;stdClass&quot;:10:{s:13:&quot;article_count&quot;;i:9;s:12:&quot;author_image&quot;;s:78:&quot;https://www.frankwatching.com/app/uploads/2021/07/M15_Benjamin_077-100x100.jpg&quot;;s:9:&quot;authorurl&quot;;s:63:&quot;https://www.frankwatching.com/archive/author/benjamin-de-mooij/&quot;;s:7:&quot;excerpt&quot;;s:251:&quot;&lt;p&gt;Benjamin de Mooij is Senior Consultant Klantbeleving bij onderzoeks- en adviesbureau Integron en werkt voornamelijk voor (middel)grote organisaties in de B2B-sector. Hij adviseert en inspireert klanten op basis van de feedback van hun klanten.&lt;/p&gt;
&quot;;s:8:&quot;facebook&quot;;s:0:&quot;&quot;;s:25:&quot;is_frankwatching_employee&quot;;b:0;s:8:&quot;linkedin&quot;;s:53:&quot;https://nl.linkedin.com/in/benjamin-de-mooij-69511a20&quot;;s:4:&quot;name&quot;;s:17:&quot;Benjamin de Mooij&quot;;s:7:&quot;twitter&quot;;s:35:&quot;https://twitter.com/benjamindemooij&quot;;s:11:&quot;wordpressId&quot;;s:6:&quot;311282&quot;;}}}]]></postmeta:branded_story_data>
		<postmeta:future_post_date><![CDATA[2026-05-12 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[1031]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Partnercontent &amp; Benjamin de Mooij]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/12/onderzoek-waarom-tevreden-klanten-grootste-risico-zijn-b2b?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">afbeelding artikel integron &#8211; nps-door-de-jaren-heen</media:title>
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	</item>
		<item>
		<title>Schaduwreputatie: de AI-versie van jouw merk is zonder jou gebouwd</title>
		<link>https://www.frankwatching.com/archive/2026/05/12/schaduwreputatie-ai-versie-van-jouw-merk-is-zonder-jou-gebouwd/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/12/schaduwreputatie-ai-versie-van-jouw-merk-is-zonder-jou-gebouwd/#respond</comments>
		
		<dc:creator><![CDATA[Ramon Eijkemans]]></dc:creator>
		<pubDate>Tue, 12 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Reputatie]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804440</guid>

					<description><![CDATA[Stel: een potentiële klant vraagt ChatGPT naar jouw bureau. Of jouw product. Of jouw dienst. Het antwoord is niet wat jij hebt geschreven, maar wat anderen over jou hebben geschreven: reviewers, journalisten, forumgebruikers, concurrenten, oud-medewerkers....]]></description>
										<content:encoded><![CDATA[Stel: een potentiële klant vraagt ChatGPT naar jouw bureau. Of jouw product. Of jouw dienst. Het antwoord is niet wat jij hebt geschreven, maar wat anderen over jou hebben geschreven: reviewers, journalisten, forumgebruikers, concurrenten, oud-medewerkers....]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[792851]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Wat is schaduwreputatie en hoe beïnvloedt AI jouw merk? Zo vormen taalmodellen je reputatie en dit is wat je kunt doen om die te sturen.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:coauthor><![CDATA[341]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Ramon Eijkemans]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/12/schaduwreputatie-ai-versie-van-jouw-merk-is-zonder-jou-gebouwd?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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		<item>
		<title>Geen innovator in je team? Dat overleven jullie niet</title>
		<link>https://www.frankwatching.com/archive/2026/05/11/geen-innovator-overleven/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/11/geen-innovator-overleven/#respond</comments>
		
		<dc:creator><![CDATA[Jasper Boot]]></dc:creator>
		<pubDate>Mon, 11 May 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Innovatie]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Samenwerken]]></category>
		<category><![CDATA[Slimmer werken]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=802810</guid>

					<description><![CDATA[Wie niet innoveert, heeft als marketeer over een tijdje geen baan meer. Dat klinkt misschien als een harde boodschap, maar het is wel de realiteit waar we vandaag de dag in leven. De afgelopen jaren...]]></description>
										<content:encoded><![CDATA[Wie niet innoveert, heeft als marketeer over een tijdje geen baan meer. Dat klinkt misschien als een harde boodschap, maar het is wel de realiteit waar we vandaag de dag in leven. De afgelopen jaren...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Stilstand is tegenwoordig geen rustmoment meer; het is het begin van het einde. Omarm daarom verandering en schuif de innovator in je team naar voren. Zonder de drang om te verbeteren, wordt een werkweek ook maar saai.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-11 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[391418]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jasper Boot]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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			<media:title type="html">Contemporary,Reception,Area,With,High,End,Furniture,And,Lighting</media:title>
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		<title>Wat AI blootlegt in Google Ads, maar niet zelf oplost</title>
		<link>https://www.frankwatching.com/archive/2026/05/11/ai-google-ads-blootleggen/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/11/ai-google-ads-blootleggen/#respond</comments>
		
		<dc:creator><![CDATA[Gianluigi Cuccureddu]]></dc:creator>
		<pubDate>Mon, 11 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Advertising strategieën]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803705</guid>

					<description><![CDATA[Tien, twintig jaar geleden beheerde je Google Ads nog volledig handmatig. Elk bod, elke zoekterm, elke aanpassing: menselijk werk. Tegenwoordig met Smart Bidding, Performance Max etc regelen algoritmes een groot deel van dat technische campagnewerk...]]></description>
										<content:encoded><![CDATA[Tien, twintig jaar geleden beheerde je Google Ads nog volledig handmatig. Elk bod, elke zoekterm, elke aanpassing: menselijk werk. Tegenwoordig met Smart Bidding, Performance Max etc regelen algoritmes een groot deel van dat technische campagnewerk...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[788116]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Geautomatiseerde analyse legt patronen bloot die een Google Ads-specialist niet ziet. Ontdek hoe de combinatie met AI betere beslissingen oplevert.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-05-11 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[370543]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Gianluigi Cuccureddu]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-campagnes-product-portfolio-matrix-214x155.jpg" />
		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-campagnes-product-portfolio-matrix.jpg" medium="image">
			<media:title type="html">Product portfolio matrix Google Ads</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-campagnes-product-portfolio-matrix-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-campagnes-trendbreuken.jpg" medium="image">
			<media:title type="html">Statistische trendbreuken signaleren Google Ads</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-campagnes-trendbreuken-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-alarmsignalen-alerts.jpg" medium="image">
			<media:title type="html">Google Ads wijzigingen gekoppeld aan prestaties</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-alarmsignalen-alerts-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-budget-simulator-statistics.jpg" medium="image">
			<media:title type="html">Google Ads curve</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-budget-simulator-statistics-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-campagnes-simulatie-sweetspot.jpg" medium="image">
			<media:title type="html">googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-campagnes-simulatie-sweetspot</media:title>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/googleshoppingspecialist-ppc-intelligence-ai-google-ads-shopping-campagnes-simulatie-sweetspot-214x155.jpg" />
		</media:content>
		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/data-to-action-frankwatching.png" medium="image">
			<media:title type="html">data to action frankwatching</media:title>
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		<title>De grootste conversiefout van 2026: je optimaliseert voor koopintentie en negeert twijfel</title>
		<link>https://www.frankwatching.com/archive/2026/05/11/conversie-optimalisatie-koopintentie-twijfel/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/11/conversie-optimalisatie-koopintentie-twijfel/#respond</comments>
		
		<dc:creator><![CDATA[Marco Bouman]]></dc:creator>
		<pubDate>Mon, 11 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[CRO]]></category>
		<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer journey]]></category>
		<category><![CDATA[Koopintentie]]></category>
		<category><![CDATA[Landingspagina's]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803861</guid>

					<description><![CDATA[Je denkt dat je website te weinig converteert, dus je gaat optimaliseren. Meer knoppen, scherpere CTA’s, meer nadruk op actie. Alles wordt ingericht op snelheid, alsof bezoekers alleen nog een zetje nodig hebben om te...]]></description>
										<content:encoded><![CDATA[Je denkt dat je website te weinig converteert, dus je gaat optimaliseren. Meer knoppen, scherpere CTA’s, meer nadruk op actie. Alles wordt ingericht op snelheid, alsof bezoekers alleen nog een zetje nodig hebben om te...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[801752]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Je denkt dat je website te weinig converteert, dus je gaat optimaliseren. Daar gaat het vaak mis: terwijl jij optimaliseert voor actie, verlies je de twijfelaars. De bezoekers die nog moeten kiezen.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[333401]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Marco Bouman]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/11/conversie-optimalisatie-koopintentie-twijfel?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Afb1</media:title>
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		<media:content url="https://www.frankwatching.com/app/uploads/2026/04/Afb2.jpg" medium="image">
			<media:title type="html">Afb2</media:title>
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		<title>8 tips om te voorkomen dat mensen stoppen met luisteren tijdens je verhaal</title>
		<link>https://www.frankwatching.com/archive/2026/05/10/tips-voorkomen-mensen-stoppen-met-luisteren-tijdens-je-verhaal/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/10/tips-voorkomen-mensen-stoppen-met-luisteren-tijdens-je-verhaal/#respond</comments>
		
		<dc:creator><![CDATA[Jan Scheele]]></dc:creator>
		<pubDate>Sun, 10 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Communicatie]]></category>
		<category><![CDATA[Communicatiemanagement]]></category>
		<category><![CDATA[Communicatiestrategie]]></category>
		<category><![CDATA[Leiderschap]]></category>
		<category><![CDATA[Persoonlijke effectiviteit]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804061</guid>

					<description><![CDATA[Je hebt de vergadering goed voorbereid. De boodschap was helder, de urgentie was benoemd, de slides waren niet eens zo slecht. Maar toch voel je halverwege al dat je ze kwijt bent. Iemand checkt zijn...]]></description>
										<content:encoded><![CDATA[Je hebt de vergadering goed voorbereid. De boodschap was helder, de urgentie was benoemd, de slides waren niet eens zo slecht. Maar toch voel je halverwege al dat je ze kwijt bent. Iemand checkt zijn...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[800485]]></postmeta:anchor_cta_post>
		<postmeta:anchor_cta_positie><![CDATA[]]></postmeta:anchor_cta_positie>
		<postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
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		<postmeta:hide_side_ads><![CDATA[]]></postmeta:hide_side_ads>
		<postmeta:newsletter_intro><![CDATA[Waarom je team afhaakt tijdens jouw verhaal en hoe je weer luisterwaardig wordt. Minder zenden, meer impact.]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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		<postmeta:future_post_date><![CDATA[2026-05-10 07:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor><![CDATA[78944]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Jan Scheele]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/10/tips-voorkomen-mensen-stoppen-met-luisteren-tijdens-je-verhaal?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

	</item>
		<item>
		<title>Tussen paniek en pragmatisme: een nuchtere kijk op AI</title>
		<link>https://www.frankwatching.com/archive/2026/05/09/nuchtere-kijk-op-ai/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/09/nuchtere-kijk-op-ai/#respond</comments>
		
		<dc:creator><![CDATA[Arjan Broere]]></dc:creator>
		<pubDate>Sat, 09 May 2026 07:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AGI]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[ASI]]></category>
		<category><![CDATA[Boekrecensie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804048</guid>

					<description><![CDATA[Zoals bij zoveel nieuwe technologieën met impact is er al snel een verdeling in twee kampen: dit is het beste dat ons ooit overkomen is versus het einde van de wereld is aanstaande. Dat geldt...]]></description>
										<content:encoded><![CDATA[Zoals bij zoveel nieuwe technologieën met impact is er al snel een verdeling in twee kampen: dit is het beste dat ons ooit overkomen is versus het einde van de wereld is aanstaande. Dat geldt...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Zie jij AI als doorbraak of bedreiging? Extreme kampen maken nuance lastig. Lees hoe doom, gloom, AGI en ASI helpen om nuchterder naar AI te kijken.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[1809]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Arjan Broere]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
		<postmeta:link_with_utm_params><![CDATA[https://www.frankwatching.com/archive/2026/05/09/nuchtere-kijk-op-ai?utm_source=al-fw-dagelijks&amp;utm_medium=email&amp;utm_campaign=artikel&amp;utm_content=|yyyymmdd|]]></postmeta:link_with_utm_params>

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			<media:title type="html">Tussen paniek en pragmatisme: een nuchtere kijk op AI - Frankwatching</media:title>
			<media:description type="html">AI roept hoop én angst op. Hoe kijk je nuchter naar doom, gloom, AGI en ASI? Lees waarom nuance juist nu nodig is.</media:description>
			<media:thumbnail url="https://www.frankwatching.com/app/uploads/2026/04/snb8u_g3jvi.jpg" />
			<media:keywords>AGI,AI,ASI,Boekrecensie,AI</media:keywords>
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			<media:title type="html">Scherm­afbeelding 2026-05-07 om 13.46.37</media:title>
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	</item>
		<item>
		<title>De invloed van traditionele SEO op AI-zoekmachines [GEO-experiment]</title>
		<link>https://www.frankwatching.com/archive/2026/05/08/geo-ai-zichtbaarheid/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/08/geo-ai-zichtbaarheid/#respond</comments>
		
		<dc:creator><![CDATA[Rick Zuidbroek]]></dc:creator>
		<pubDate>Fri, 08 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[ChatGPT]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[NavBoost]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Vindbaarheid]]></category>
		<category><![CDATA[Zoekmachines]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=799374</guid>

					<description><![CDATA[De afgelopen maanden is GEO booming: een nieuw etiket dat we maar al te graag op onze werkzaamheden plakken. Zichtbaar worden in AI-zoekmachines is wat telt. Wat we daarbij vaak uit het oog verliezen, is...]]></description>
										<content:encoded><![CDATA[De afgelopen maanden is GEO booming: een nieuw etiket dat we maar al te graag op onze werkzaamheden plakken. Zichtbaar worden in AI-zoekmachines is wat telt. Wat we daarbij vaak uit het oog verliezen, is...]]></content:encoded>
					
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		<postmeta:anchor_cta_post><![CDATA[797648]]></postmeta:anchor_cta_post>
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		<postmeta:newsletter_intro><![CDATA[Gebruikerssignalen, NavBoost en AI-citaties spelen een grotere rol in GEO dan gedacht. Hoe sterk is die invloed echt in Google en AI?]]></postmeta:newsletter_intro>
		<postmeta:block_topic_alert><![CDATA[1]]></postmeta:block_topic_alert>
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		<postmeta:coauthor><![CDATA[392493]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Rick Zuidbroek]]></postmeta:coauthor_clean>
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	</item>
		<item>
		<title>Stop met Gen Z overtuigen: help ze liever kiezen</title>
		<link>https://www.frankwatching.com/archive/2026/05/07/gen-z-overtuigen/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/07/gen-z-overtuigen/#respond</comments>
		
		<dc:creator><![CDATA[Peter Boes]]></dc:creator>
		<pubDate>Thu, 07 May 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Campagne]]></category>
		<category><![CDATA[Campagnes]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Formats]]></category>
		<category><![CDATA[Geloofwaardigheid]]></category>
		<category><![CDATA[Gen Z]]></category>
		<category><![CDATA[Generatie Z]]></category>
		<category><![CDATA[Storytelling]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=804354</guid>

					<description><![CDATA[Een tijdje geleden kwamen we op TikTok een video tegen van een van onze eigen studenten. Niet omdat we haar hadden gevraagd iets te maken en niet omdat het onderdeel was van een campagne. Ze...]]></description>
										<content:encoded><![CDATA[Een tijdje geleden kwamen we op TikTok een video tegen van een van onze eigen studenten. Niet omdat we haar hadden gevraagd iets te maken en niet omdat het onderdeel was van een campagne. Ze...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Organisaties die jongeren het meest vertrouwen, zijn niet per se de organisaties met de beste campagnes. Keuzecommunicatie is daarbij erg belangrijk. Zo kun je Gen Z pas echt aantrekken.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[393545]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Peter Boes]]></postmeta:coauthor_clean>
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			<media:title type="html">Smiling,Young,Woman,Sitting,At,A,Table,In,A,Modern</media:title>
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	</item>
		<item>
		<title>Kennisdeling op de werkvloer moet anders</title>
		<link>https://www.frankwatching.com/archive/2026/05/07/kennisdeling-op-de-werkvloer/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/07/kennisdeling-op-de-werkvloer/#comments</comments>
		
		<dc:creator><![CDATA[Erik Griffioen]]></dc:creator>
		<pubDate>Thu, 07 May 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Digitale transformatie]]></category>
		<category><![CDATA[Employee experience]]></category>
		<category><![CDATA[HR-tech]]></category>
		<category><![CDATA[Interne communicatie]]></category>
		<category><![CDATA[Kennisoverdracht]]></category>
		<category><![CDATA[L&D]]></category>
		<category><![CDATA[Microlearning]]></category>
		<category><![CDATA[Neuropsychologie]]></category>
		<category><![CDATA[Onboarding]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=802293</guid>

					<description><![CDATA[De manier waarop we kennisdeling op de werkvloer organiseren is in twintig jaar nauwelijks veranderd. Het menselijk brein wel. Tijd om die kloof serieus te nemen. Stel, je bent net begonnen bij een nieuwe werkgever....]]></description>
										<content:encoded><![CDATA[De manier waarop we kennisdeling op de werkvloer organiseren is in twintig jaar nauwelijks veranderd. Het menselijk brein wel. Tijd om die kloof serieus te nemen. Stel, je bent net begonnen bij een nieuwe werkgever....]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[De manier waarop we kennisdeling op de werkvloer organiseren is in twintig jaar nauwelijks veranderd. Het menselijk brein wel. Tijd om die kloof serieus te nemen.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-07 09:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393448]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Erik Griffioen]]></postmeta:coauthor_clean>
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		<item>
		<title>Waarom personalisatie écht werkt: 3 inzichten uit psychologisch onderzoek</title>
		<link>https://www.frankwatching.com/archive/2026/05/07/personalisatie-inzichten-uit-wetenschappelijk-psychologisch-onderzoek/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/07/personalisatie-inzichten-uit-wetenschappelijk-psychologisch-onderzoek/#comments</comments>
		
		<dc:creator><![CDATA[Elsbeth van den Berg]]></dc:creator>
		<pubDate>Thu, 07 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Cialdini]]></category>
		<category><![CDATA[Daniel Kahneman]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Neuromarketing]]></category>
		<category><![CDATA[Onderzoek]]></category>
		<category><![CDATA[Personalisatie]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803919</guid>

					<description><![CDATA[Je Spotify-wrapped lijstje, customized Nikes, de lijst Netflix-series die je nog moet bingen… Allemaal voorbeelden van succesvolle personalisatie. Maar zou zoiets ook kunnen voor jouw product? Of is het voorbehouden aan de uitgesproken merken, of...]]></description>
										<content:encoded><![CDATA[Je Spotify-wrapped lijstje, customized Nikes, de lijst Netflix-series die je nog moet bingen… Allemaal voorbeelden van succesvolle personalisatie. Maar zou zoiets ook kunnen voor jouw product? Of is het voorbehouden aan de uitgesproken merken, of...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Je Spotify-wrapped lijstje, customized Nikes, de lijst Netflix-series die je nog moet bingen… Allemaal voorbeelden van succesvolle personalisatie. Maar zou zoiets ook kunnen voor jouw product?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-07 06:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[299863]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Elsbeth van den Berg]]></postmeta:coauthor_clean>
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		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<title>6 communicatietips om je medewerkers meer betrokken te krijgen</title>
		<link>https://www.frankwatching.com/archive/2026/05/06/communicatietips-voor-medewerkersbetrokkenheid/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/06/communicatietips-voor-medewerkersbetrokkenheid/#respond</comments>
		
		<dc:creator><![CDATA[Joey Pernot]]></dc:creator>
		<pubDate>Wed, 06 May 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Mens & Werk]]></category>
		<category><![CDATA[Corporate communicatie]]></category>
		<category><![CDATA[Employee experience]]></category>
		<category><![CDATA[Interne communicatie]]></category>
		<category><![CDATA[Medewerkersbetrokkenheid]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=803775</guid>

					<description><![CDATA[Volgens Gallup is wereldwijd nog maar 20 procent van de medewerkers betrokken bij hun werk. Dat is het laagste niveau sinds 2020 en kost de wereldeconomie naar schatting 10 biljoen dollar aan verloren productiviteit. Dat...]]></description>
										<content:encoded><![CDATA[Volgens Gallup is wereldwijd nog maar 20 procent van de medewerkers betrokken bij hun werk. Dat is het laagste niveau sinds 2020 en kost de wereldeconomie naar schatting 10 biljoen dollar aan verloren productiviteit. Dat...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Volgens onderzoek is maar 20% van de medewerkers betrokken bij hun werk. Dit is het laagste niveau sinds 2020. Met alle gevolgen van dien. Met deze 6 tips voor een ijzersterke interne communicatie, maak je echt verschil.]]></postmeta:newsletter_intro>
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		<postmeta:coauthor><![CDATA[391207]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Joey Pernot]]></postmeta:coauthor_clean>
		<postmeta:newsletter_read_more><![CDATA[Lees meer]]></postmeta:newsletter_read_more>
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		<title>Zero-click marketing: je contentstrategie klopt, je organisatie niet</title>
		<link>https://www.frankwatching.com/archive/2026/05/06/contentstrategie-marketing-zero-click/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/06/contentstrategie-marketing-zero-click/#respond</comments>
		
		<dc:creator><![CDATA[Karel Zwaan]]></dc:creator>
		<pubDate>Wed, 06 May 2026 06:00:00 +0000</pubDate>
				<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[Content & Communicatie]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Contentmarketing]]></category>
		<category><![CDATA[Conversie]]></category>
		<category><![CDATA[Data analytics]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<category><![CDATA[Marketingstrategie]]></category>
		<category><![CDATA[Zero-click]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=802441</guid>

					<description><![CDATA[Marketingteams zijn tegenwoordig vaak gebouwd rond het doel om zoveel mogelijk kliks te genereren. In het klassieke model klikt onze prospect zich door de funnel richting klant worden. Dat klinkt logisch. Jarenlang was dat precies...]]></description>
										<content:encoded><![CDATA[Marketingteams zijn tegenwoordig vaak gebouwd rond het doel om zoveel mogelijk kliks te genereren. In het klassieke model klikt onze prospect zich door de funnel richting klant worden. Dat klinkt logisch. Jarenlang was dat precies...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Content wordt steeds vaker gelezen zonder dat iemand doorklikt. Zero-click-marketing vraagt daarom om een andere manier van organiseren. Zo win je zonder klik.]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-06 06:00:00]]></postmeta:future_post_date>
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		<postmeta:coauthor_clean><![CDATA[Karel Zwaan]]></postmeta:coauthor_clean>
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		<item>
		<title>Digitale adoptie: de garage verkoopt de auto, maar wie geeft de rijles?</title>
		<link>https://www.frankwatching.com/archive/2026/05/05/digitale-adoptie-ai/</link>
					<comments>https://www.frankwatching.com/archive/2026/05/05/digitale-adoptie-ai/#respond</comments>
		
		<dc:creator><![CDATA[Machiel Keekstra]]></dc:creator>
		<pubDate>Tue, 05 May 2026 12:00:00 +0000</pubDate>
				<category><![CDATA[AI & Tech]]></category>
		<category><![CDATA[Alle artikelen]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AI-adoptie]]></category>
		<category><![CDATA[AI-tools]]></category>
		<category><![CDATA[Digitale werkplek]]></category>
		<category><![CDATA[Instructies]]></category>
		<category><![CDATA[Leren]]></category>
		<guid isPermaLink="false">https://www.frankwatching.com/?p=802872</guid>

					<description><![CDATA[Stel je voor: je koopt een nieuwe auto, maar je hebt geen rijbewijs. De verkoper kijkt je aan en zegt: “Geen probleem, wij regelen dat. Ik geef je zelf wel les”. En als dat te...]]></description>
										<content:encoded><![CDATA[Stel je voor: je koopt een nieuwe auto, maar je hebt geen rijbewijs. De verkoper kijkt je aan en zegt: “Geen probleem, wij regelen dat. Ik geef je zelf wel les”. En als dat te...]]></content:encoded>
					
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		<postmeta:newsletter_intro><![CDATA[Programma’s veranderen waar je bij staat, maar hoe neem je mensen daarin mee? Digitale adoptie gaat over gedrag, niet over systemen. Is jouw projectplan hier al op ingericht?]]></postmeta:newsletter_intro>
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		<postmeta:future_post_date><![CDATA[2026-05-05 12:00:00]]></postmeta:future_post_date>
		<postmeta:coauthor><![CDATA[393379]]></postmeta:coauthor>
		<postmeta:coauthor_clean><![CDATA[Machiel Keekstra]]></postmeta:coauthor_clean>
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