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	<title>Flame Digital - leading digital marketing and experience design agency - Manchester / London UK</title>
	
	<link>http://www.flamedigital.com</link>
	<description>Experience Design</description>
	<pubDate>Thu, 29 Oct 2009 16:26:41 +0000</pubDate>
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	<language>en</language>
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		<title>We’re recruiting</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/KMg_Qrzx9SM/</link>
		<comments>http://www.flamedigital.com/were-recruiting/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 10:24:27 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.flamedigital.com/?p=425</guid>
		<description><![CDATA[We&#8217;ve had some great new account wins in the last few weeks (more on those soon, we promise). This does mean that we need a few more lovely people to expand our growing team.
Specifically we&#8217;re after front end developers (XHTML, CSS, JQuery, Flash a bonus), technical staff (Linux, Apache, MYSQL, PHP, Drupal and so on) and additional interactive designers &#38; creatives.
We&#8217;re also after a really sharp business development person - not one that wears a shiny suit and shouts, but someone who is knee deep in digital, with great ideas and the ability to work with our clients to define proper solutions to their requirements.
If you&#8217;re the one for us [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve had some great new account wins in the last few weeks (more on those soon, we promise). This does mean that we need a few more lovely people to expand our growing team.</p>
<p>Specifically we&#8217;re after front end developers (XHTML, CSS, JQuery, Flash a bonus), technical staff (Linux, Apache, MYSQL, PHP, Drupal and so on) and additional interactive designers &amp; creatives.</p>
<p>We&#8217;re also after a really sharp business development person - not one that wears a shiny suit and shouts, but someone who is knee deep in digital, with great ideas and the ability to work with our clients to define proper solutions to their requirements.</p>
<p>If you&#8217;re the one for us we&#8217;d love to hear from you - drop us a line at hello [at] flamedigital.com.</p>
<p>Cheerio for now.</p>
<img src="http://feeds.feedburner.com/~r/flamedigital/~4/KMg_Qrzx9SM" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>When Saturday Comes</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/qBRDqvWDpoE/</link>
		<comments>http://www.flamedigital.com/when-saturday-comes/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 17:06:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[People]]></category>

		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.flamedigital.com/?p=417</guid>
		<description><![CDATA[Its tough this managing business.
You have to make some really hard decision&#8217;s, let some people go, bring some new people in&#8230;.
I&#8217;ve had to make some major decisions that change people lives.
I&#8217;ll never forget their faces when I&#8217;ve told them the bad news that I&#8217;m dropping them.
People really do think its easy, but its not, its really not.
I&#8217;ve had some sleepless nights recently going over and over about my next big decision&#8230;..

Do I play 1-3-1 or 1-2-2!
Flame are playing Amaze tonight at football. Can Flame make it 3 wins out of 3?
Match report tomorrow.
Update - Due to some dodgy reffing we lost by a last minute goal. We believe the referee [...]]]></description>
			<content:encoded><![CDATA[<p>Its tough this managing business.</p>
<p>You have to make some really hard decision&#8217;s, let some people go, bring some new people in&#8230;.</p>
<p>I&#8217;ve had to make some major decisions that change people lives.</p>
<p>I&#8217;ll never forget their faces when I&#8217;ve told them the bad news that I&#8217;m dropping them.</p>
<p>People really do think its easy, but its not, its really not.</p>
<p>I&#8217;ve had some sleepless nights recently going over and over about my next big decision&#8230;..</p>
<p><img src="http://www.flamedigital.com/wp-content/uploads/choices.jpg" alt="choices" /></p>
<p><strong>Do I play 1-3-1 or 1-2-2!</strong></p>
<p>Flame are playing <a href="http://www.amaze.com/">Amaze</a> tonight at football. Can Flame make it 3 wins out of 3?</p>
<p>Match report tomorrow.</p>
<p>Update - Due to some dodgy reffing we lost by a last minute goal. We believe the referee was bought by the opposition. One member of our squad swears blind the ref arrived on the Amaze team coach. Hopefully the hyped up re-match will not feature the referee as the biggest talking point.</p>
<p>P.S, Oh and cheers to Ian for reffing.</p>
<img src="http://feeds.feedburner.com/~r/flamedigital/~4/qBRDqvWDpoE" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Augmented reality mania</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/0JMsk2nH1Ao/</link>
		<comments>http://www.flamedigital.com/augmented-reality-mania/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 11:06:03 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
		
		<category><![CDATA[Experience Design]]></category>

		<category><![CDATA[Nice]]></category>

		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.flamedigital.com/?p=412</guid>
		<description><![CDATA[If you&#8217;re not currently living in a cave, or travelling remote parts of Asia like our Nathan, then you&#8217;ve no doubt seen this little piece of loveliness:

Augmented reality proper is about to be with us all, and it&#8217;s got us all excited in a science fiction geeky crazy way. So much so that we&#8217;ve been developing a number of proof of concept demos, and real projects for a number of clients. We&#8217;re hoping to post a few up here as soon as they&#8217;re in a fit state to show off.
They vary from things akin to what you see above, to altogether more far out ideas - one of which we&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re not currently living in a cave, or travelling remote parts of Asia <a href="http://thereandbackagain.nathanbeck.co.uk/">like our Nathan</a>, then you&#8217;ve no doubt seen this little piece of loveliness:</p>
<p><object width="480" height="385" data="http://www.youtube.com/v/5fZk0HaIs4s&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/5fZk0HaIs4s&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /></object></p>
<p>Augmented reality proper is about to be with us all, and it&#8217;s got us all excited in a science fiction geeky crazy way. So much so that we&#8217;ve been developing a number of proof of concept demos, and real projects for a number of clients. We&#8217;re hoping to post a few up here as soon as they&#8217;re in a fit state to show off.</p>
<p>They vary from things akin to what you see above, to altogether more far out ideas - one of which we&#8217;re very excited about - think attaching digital narratives to physical objects combined with food retail. More on that one soon.</p>
<p>(P.S. To all those clients who we&#8217;re not currently developing a flashy AR app for - sorry, we do love you too - your time will come).</p>
<img src="http://feeds.feedburner.com/~r/flamedigital/~4/0JMsk2nH1Ao" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The Manchester Story</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/eheyNahEnz0/</link>
		<comments>http://www.flamedigital.com/the-manchester-story/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 15:43:06 +0000</pubDate>
		<dc:creator>Dom</dc:creator>
		
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.flamedigital.com/?p=408</guid>
		<description><![CDATA[Just a quick one for now - more detail on the project later&#8230;

We&#8217;ve just launched the first stage of a project called The Manchester Story. It&#8217;s a not-for-profit venture as an experiment to see how effectively we can crowdsource the history of this lovely city. We&#8217;d love to hear any and all feedback and suggestions anyone might have - and would welcome anyone who wants to get involved, in any way, large or small. If so, drop us a line.
Please bear with us on it - the project is well underway, but as it&#8217;s not paid-for or funded by anyone other than ourselves our fabulous clients of course come first. [...]]]></description>
			<content:encoded><![CDATA[<p>Just a quick one for now - more detail on the project later&#8230;</p>
<p><img src="http://www.themanchesterstory.com/resource/images/man-story-press.jpg" alt="manchester story" /></p>
<p>We&#8217;ve just launched the first stage of a project called <a href="http://www.themanchesterstory.com/">The Manchester Story</a>. It&#8217;s a not-for-profit venture as an experiment to see how effectively we can crowdsource the history of this lovely city. We&#8217;d love to hear any and all feedback and suggestions anyone might have - and would welcome anyone who wants to get involved, in any way, large or small. If so, drop us a line.</p>
<p>Please bear with us on it - the project is well underway, but as it&#8217;s not paid-for or funded by anyone other than ourselves our fabulous clients of course come first. That said, we are getting help from lots of wonderful people out of the goodness of their hearts. More on them soon, too - some of them are very shy, but we&#8217;ll reveal more over the next few weeks.</p>
<img src="http://feeds.feedburner.com/~r/flamedigital/~4/eheyNahEnz0" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>5 Simple Steps</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/m19IXxZ6__A/</link>
		<comments>http://www.flamedigital.com/5-simple-steps/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 08:11:09 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.flamedigital.com/?p=389</guid>
		<description><![CDATA[Just a quick shout for the designers out there - for those of you who haven&#8217;t checked it out already I really recommend Mark Boulton&#8217;s Five Simple Steps. I&#8217;ve got the PDF version and can honestly say it&#8217;s one of the finest, most relevant books on designing for the web I&#8217;ve had the pleasure of reading. No CSS, HTML, Progressive Enhancement and all that shit - it&#8217;s all about the bare bones of sexy design applied to screen - typography, colour, composition and layout and how to go about the whole messy process!
If my word alone doesn&#8217;t sway you, check out the hundreds of opinions on Twitter.
And if that doesn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>Just a quick shout for the designers out there - for those of you who haven&#8217;t checked it out already I really recommend Mark Boulton&#8217;s <a href="http://www.fivesimplesteps.co.uk/">Five Simple Steps</a>. I&#8217;ve got the PDF version and can honestly say it&#8217;s one of the finest, most relevant books on designing for the web I&#8217;ve had the pleasure of reading. No CSS, HTML, Progressive Enhancement and all that shit - it&#8217;s all about the bare bones of sexy design applied to screen - typography, colour, composition and layout and how to go about the whole messy process!</p>
<p>If my word alone doesn&#8217;t sway you, check out the hundreds of <a href="http://search.twitter.com/search?q=fivesimplesteps">opinions on Twitter</a>.</p>
<p>And if that doesn&#8217;t sway you, tomorrow (Friday 5th June), to celebrate 6,000 sales (which is a staggering amount for a web design eBook released less than 6 months ago), the Boulton crew are having a 50% sale on all books/eBooks while stocks last. So I suggest you <a href="http://www.fivesimplesteps.co.uk/">get there early</a>!</p>
<p>Also coming later this year is &#8216;Designing Grid Systems for the web&#8217; and &#8216;Designing the invisible&#8217;. I reckon it&#8217;ll be worth keeping an eye out for those as well.</p>
<p>Follow Five Simple Steps on Twitter <a href="http://www.twitter.com/fivesimplesteps">@fivesimplesteps</a> and Mark Boulton <a href="http://www.twitter.com/markboulton">@markboulton</a>.</p>
<p><img class="size-full wp-image-390 alignnone" title="fivesimplesteps" src="http://www.flamedigital.com/wp-content/uploads/fivesimplesteps.jpg" alt="fivesimplesteps" width="445" height="450" /></p>
<img src="http://feeds.feedburner.com/~r/flamedigital/~4/m19IXxZ6__A" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>A taste of what we’ve been up to</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/rGFsfFknlFU/</link>
		<comments>http://www.flamedigital.com/a-taste-of-what-weve-been-up-to/#comments</comments>
		<pubDate>Fri, 29 May 2009 11:58:01 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.flamedigital.com/?p=380</guid>
		<description><![CDATA[
Between continuing work with all of our great clients, creatively investing in exciting pitch work and huddling over classified internal projects, we&#8217;ve got round to crafting a new enhanced online presence for digital evidence experts Cy4or.
CY4OR is a global computer forensics firm providing extensive knowledge and expertise in digital evidence. So when you need to recover some damaged or lost data, analyse audio and video files for an investigation or collect critical information to protect your business interests - these are the guys to call. It&#8217;s all a bit 24.
Thanks to everyone one the team who helped out. If you want to check out the site just cruise on over [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-383" title="cy4or-screen" src="http://www.flamedigital.com/wp-content/uploads/cy4or-screen.jpg" alt="cy4or-screen" width="450" height="240" /></p>
<p>Between continuing work with all of our great clients, creatively investing in exciting pitch work and huddling over classified internal projects, we&#8217;ve got round to crafting a new enhanced online presence for digital evidence experts Cy4or.</p>
<p>CY4OR is a global computer forensics firm providing extensive knowledge and expertise in digital evidence. So when you need to recover some damaged or lost data, analyse audio and video files for an investigation or collect critical information to protect your business interests - these are the guys to call. It&#8217;s all a bit <em>24</em>.</p>
<p>Thanks to everyone one the team who helped out. If you want to check out the site just cruise on over to <a href="http://www.cy4or.co.uk">www.cy4or.co.uk</a>.</p>
<p>Thanks, more coming soon!</p>
<img src="http://feeds.feedburner.com/~r/flamedigital/~4/rGFsfFknlFU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The importance of authenticity</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/V_qmhxW-Nck/</link>
		<comments>http://www.flamedigital.com/the-importance-of-authenticity/#comments</comments>
		<pubDate>Mon, 18 May 2009 11:27:24 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Experience Design]]></category>

		<guid isPermaLink="false">http://www.flamedigital.com/?p=372</guid>
		<description><![CDATA[Dom sent this fantastic Ted talk by Joseph Pine round the office a few months ago. A large chunk of his talk focuses on authenticity and consumers craving for it. When we consider experience design, rendering authenticity is a big piece of the pie, a huge piece in fact.
In the digital age where everyone has a voice, every consumer has access to promote their views to hundreds, even thousands of people and seek out reviews, honest unbiased opinions and true stories from others - mass media advertising, marketers lies and fictional stories shrouding the true experiences of a particular product, service or company are virtually powerless.
If I&#8217;m looking for a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-377" title="disneyland" src="http://www.flamedigital.com/wp-content/uploads/disneyland.jpg" alt="disneyland" width="204" height="307" />Dom sent <a href="http://www.ted.com/index.php/talks/joseph_pine_on_what_consumers_want.html">this</a> fantastic Ted talk by <a href="http://www.ted.com/index.php/speakers/joseph_pine.html">Joseph Pine</a> round the office a few months ago. A large chunk of his talk focuses on authenticity and consumers craving for it. When we consider experience design, rendering authenticity is a big piece of the pie, a huge piece in fact.</p>
<p>In the digital age where everyone has a voice, every consumer has access to promote their views to hundreds, even thousands of people and seek out reviews, honest unbiased opinions and true stories from others - mass media advertising, marketers lies and fictional stories shrouding the true experiences of a particular product, service or company are virtually powerless.</p>
<p>If I&#8217;m looking for a new razor, or to dine out at a Mexican restaurant, or require new double glazing - all I have to do is spend 5 minutes on the Internet to cut through the noise and find dozens of real-life accounts of previous experiences to help make my mind up. No longer can the false impressions conjured up by advertisers on the TV, radio and magazines persuade me to part with such precious commodities as my money, time and attention before seeking the true stories out.</p>
<p>If a customer service desk sends an inappropriately rude email, an airline loses your flight details or a politician lets slip a racial slur - in a matter of hours it can be across the net, on YouTube, flying around Twitter - reaching hundreds of people who will be more than happy to continue to spread the word.</p>
<p>Don&#8217;t propose to be something you&#8217;re not, because today it&#8217;s all to easy for people to discover the truth.</p>
<p>I won&#8217;t go on about this. Instead I recommend you listen to 2 men far more experienced in this area than myself. Check out Joseph Pine&#8217;s <a href="http://www.ted.com/index.php/talks/joseph_pine_on_what_consumers_want.html">insightful TED talk</a> then pop over to Amazon and grab yourself a copy of Seth Godin&#8217;s <a href="http://www.amazon.co.uk/Meatball-Sundae-Marketing-Transforming-Business/dp/0749929480/ref=sr_1_6?ie=UTF8&amp;s=books&amp;qid=1242645408&amp;sr=8-6">Meatball Sundae</a>. Then tell someone else what <em>you really think.</em></p>
<img src="http://feeds.feedburner.com/~r/flamedigital/~4/V_qmhxW-Nck" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>no chips for paul</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/0-jlizym7dA/</link>
		<comments>http://www.flamedigital.com/no-chips-for-paul/#comments</comments>
		<pubDate>Tue, 12 May 2009 11:05:58 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.flamedigital.com/?p=368</guid>
		<description><![CDATA[
When we launched the Holiday Extras viral last year we had a mixed response; some people loved it, some people hated it and some were so offended that we ended up being investigated by the ASA.
So months after launch we were sure of two things: that the ad garnered enough exposure (100,000+ collective views) to be considered a success, and that it was not politically correct. At all.
And if it was widely regarded as non-PC then we thought it might be a shoo-in for the notoriously edgy Chip Shop Awards. So we entered the Best Politically Incorrect category (what else?) and eagerly awaited the release of the nominations.
When the organisers [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-369" title="chipsforpaul" src="http://www.flamedigital.com/wp-content/uploads/chipsforpaul-300x225.jpg" alt="chipsforpaul" width="300" height="225" /></p>
<p>When we launched the <a href="http://www.youtube.com/watch?v=HBNfTk1z9FQ">Holiday Extras viral</a> last year we had a mixed response; <a href="http://www.mediaweek.co.uk/news/851686/?DCMP=ILC-SEARCH">some people loved it</a>, <a href="http://www.travolution.co.uk/blog/2008/12/holiday-extras-off-the-hook-wi.php">some people hated</a> it and some were so offended that we ended up being <a href="http://www.brandrepublic.com/News/866725/Kayes-Holiday-Extras-ad-escapes-ban-racist-accusation/?DCMP=ILC-SEARCH">investigated by the ASA</a>.</p>
<p>So months after launch we were sure of two things: that the ad garnered enough exposure (100,000+ collective views) to be considered a success, and that it was not politically correct. At all.</p>
<p>And if it was widely regarded as non-PC then we thought it might be a shoo-in for the notoriously edgy Chip Shop Awards. So we entered the Best Politically Incorrect category (what else?) and eagerly awaited the release of the nominations.</p>
<p>When the organisers contacted us for a new copy of the video, we thought our luck was in - we mentally organised a thank you list, got measured for suits at Officer&#8217;s Club and practiced our loser&#8217;s faces, just in case.</p>
<p>But when the nominations were released, we enthusiastically pored over the list but couldn&#8217;t see our name anywhere.  So maybe the ad isn&#8217;t as non-PC as we suspected. And if that is the case, then the only thing we have to rely on is that it was a success for our clients. Which isn&#8217;t really a bad thing now is it?</p>
<p>And now we also have the smartest looking staff of any digital agency opposite the Arndale centre in Manchester.</p>
<p>If you&#8217;d like to see how we can use our creative and video skills to take your brand in new and exciting directions then why not <a href="http://www.flamedigital.com/contact/">contact us today</a>?</p>
<img src="http://feeds.feedburner.com/~r/flamedigital/~4/0-jlizym7dA" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The future’s bright</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/4AwA2W-6FkA/</link>
		<comments>http://www.flamedigital.com/the-futures-bright/#comments</comments>
		<pubDate>Wed, 06 May 2009 13:57:38 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
		
		<category><![CDATA[People]]></category>

		<category><![CDATA[Social]]></category>

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		<description><![CDATA[I took a few days break off last week to trip down to London for the Future of Web Design conference, hosted by Carsonified. The day features talks from respected members of the web design industry on, believe it or not, the future of web design.
All in all the day was great, full of inspirational talks and a throroughly fun (and free) after party in a swanky bar off Piccadilly Circus. Although there were some ups and downs, a few weak talks and a couple that really seemed to look at the &#8216;history of web design&#8217; over the future, most of the days events were interesting, engaging and I most [...]]]></description>
			<content:encoded><![CDATA[<p>I took a few days break off last week to trip down to London for the <a href="http://events.carsonified.com/fowd/2009/london/content">Future of Web Design</a> conference, hosted by <a href="http://www.carsonified.com/">Carsonified</a>. The day features talks from respected members of the web design industry on, believe it or not, the future of web design.</p>
<p>All in all the day was great, full of inspirational talks and a throroughly fun (and free) after party in a swanky bar off Piccadilly Circus. Although there were some ups and downs, a few weak talks and a couple that really seemed to look at the &#8216;history of web design&#8217; over the future, most of the days events were interesting, engaging and I most certainly took a lot away with me (including a nice free notebook, t-shirt and great poster courtesy of <a href="http://www.twitter.com/mikekus">Mike Kus</a>).</p>
<div id="attachment_362" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-362" title="3photo" src="http://www.flamedigital.com/wp-content/uploads/3photo-300x225.jpg" alt="Mike Kus talks about Graphic Design and the web" width="300" height="225" /><p class="wp-caption-text">Mike Kus talks about Graphic Design and the web</p></div>
<p>Highlights of the day included talks by Mark Boulton on <a href="http://events.carsonified.com/fowd/2009/london/mp3s/mark-boulton">Typography on the web</a>, Mike Kus on bringing <a href="http://events.carsonified.com/fowd/2009/london/mp3s/mike-kus-4">better Graphic Design to the web</a>, Meagan Fisher on <a href="http://events.carsonified.com/fowd/2009/london/mp3s/megan-fisher">Designing effective mobile interfaces</a> and Molly Holzshlag&#8217;s telling off about <a href="http://events.carsonified.com/fowd/2009/london/mp3s/molly-holzchlag">web standards</a>! I was also pleasently suprised by several other speakers I&#8217;d never before heard of including Brett Welch, Sabrina Dent and Robert Christopherson&#8217;s eye-opening (no pun intended) insight into web accessibility and <a href="http://events.carsonified.com/fowd/2009/london/mp3s/robin-christopherson">designing for all users</a>.</p>
<p>To add extra entertainment to the day, Twitter was going wild from avid twitterers in the room. It was hilarious to see live time updates of everyone&#8217;s opinions and ranting through the high points and some terribly low points of the day. For those who couldn&#8217;t make it, I&#8217;d seriously recommending trying to get there next time around, it&#8217;s definitely worth it. I&#8217;ll sure be there!</p>
<div id="attachment_361" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-361" title="2photo" src="http://www.flamedigital.com/wp-content/uploads/2photo-300x225.jpg" alt="Mark Boulton talks about a subject very close to his heart - Typography" width="300" height="225" /><p class="wp-caption-text">Mark Boulton talks about a subject very close to his heart - Typography</p></div>
<p>It was also great to meet a few people I&#8217;ve known through Twitter or the web in general for a while but never actually met in person. Some of the bigger names included Mike Kus, Elliot Jay Stocks and Ryan Carson himself! A lot of people&#8217;s nametags included their Twitter usernames as well or even instead of their real names. I&#8217;m unsure whether that&#8217;s a good or bad sign really.</p>
<p>Anyways, a great day, a lot to take away and for your viewing pleasure - some snaps from the day:</p>
<div id="attachment_365" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-365" title="photo1" src="http://www.flamedigital.com/wp-content/uploads/photo1-300x225.jpg" alt="Goodies courtesy of Carsonified" width="300" height="225" /><p class="wp-caption-text">Goodies courtesy of Carsonified</p></div>
<div id="attachment_363" class="wp-caption alignnone" style="width: 235px"><img class="size-medium wp-image-363" title="4photo" src="http://www.flamedigital.com/wp-content/uploads/4photo-225x300.jpg" alt="My begging twitpic for any spare free beer tokens" width="225" height="300" /><p class="wp-caption-text">My begging twitpic for any spare free beer tokens</p></div>
<div id="attachment_364" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-364" title="fowd" src="http://www.flamedigital.com/wp-content/uploads/fowd-300x198.jpg" alt="Ryan Carson (I stole his hat) and Joe Russell from Stickyeyes" width="300" height="198" /><p class="wp-caption-text">Ryan Carson (I stole his hat) and Joe Russell from Stickyeyes</p></div>
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		<title>The best defence is a good offence…</title>
		<link>http://feedproxy.google.com/~r/flamedigital/~3/cuqtdCNkssQ/</link>
		<comments>http://www.flamedigital.com/the-best-defence-is-a-good-offence/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 10:02:05 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

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		<description><![CDATA[The rivalry between Apple and Microsoft fans is as obvious as that between premiership football teams, without all the lager-fueled street brawls and unanimous chanting and abuse hurling.
This distinct competitive nature has been seized by Apple in particular as the backbone of their viral advertising strategies. Their &#8216;Get a Mac&#8216; campaign was openly both mocked and embraced by CP+B&#8217;s &#8216;I&#8217;m a PC&#8216; campaign (which gained more PR when it was discovered they had been created on Macs!).
Apple has fired back with another full-on dig at Microsoft, this time criticising the silly amount of disclaimer small print that accompanies your shiny new, not-so-easy-to-use PC. The advert isn&#8217;t so much aimed at [...]]]></description>
			<content:encoded><![CDATA[<p>The rivalry between Apple and Microsoft fans is as obvious as that between premiership football teams, without all the lager-fueled street brawls and unanimous chanting and abuse hurling.</p>
<p>This distinct competitive nature has been seized by Apple in particular as the backbone of their viral advertising strategies. Their &#8216;<a href="http://en.wikipedia.org/wiki/Get_a_Mac">Get a Mac</a>&#8216; campaign was openly both mocked and embraced by CP+B&#8217;s &#8216;<a href="http://en.wikipedia.org/wiki/I%27m_a_PC">I&#8217;m a PC</a>&#8216; campaign (which gained more PR when it was discovered they had been created on Macs!).</p>
<p>Apple has fired back with another full-on dig at Microsoft, this time criticising the silly amount of disclaimer small print that accompanies your shiny new, not-so-easy-to-use PC. The advert isn&#8217;t so much aimed at the actual legal copy itself but at the fact that Microsoft continue to promote an easy, trouble-free OS that really, well, isn&#8217;t at all. Take a peek:</p>
<p><object width="425" height="350" data="http://www.youtube.com/v/UvBKTSaNng0&amp;feature" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/UvBKTSaNng0&amp;feature" /></object></p>
<p><strong>But is attacking the competition a good marketing strategy?</strong> Does it not make you seem pathetic, childish? We all know Apple products far surpass the half-arsed creations of money-grabbing Microsoft (spoken like a true Apple fanboy), but basing a viral ad campaign on trying to insult your direct competition doesn&#8217;t make you look any better, it just makes you look arrogant, perhaps foolish.</p>
<p>But that&#8217;s just my opinion.</p>
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