Ferg's Blog

Olympic Day 2010 – An update from the International Olympic Academy

Fergus Bisset — Wed, 23 Jun 2010 18:10:18 +0000

Well first of all, apologies for my recent social media hiatus, particularly from this blog, I’ve been trying to cut back in an attempt to finish writing up my MPhil dissertation on Measuring Motivation and Engagement, there will be more on that once it’s done. For this past week and for the next, I’ve also had the privilege of being able to attend the International Olympic Academy (IOA) in Olympia, Greece, as part of my work as GB’s Young Ambassador for the Youth Olympic Games. Today, the 23rd June is also Olympic Day, so where better a place to celebrate?

Ahead of the Youth Olympic Games in Singapore in August The British Olympic Foundation and The Get Set For London 2012 Team are marking Olympic Day with a challenge to all school age children to blog about five new things they have done for each one of the five Olympic rings, so within that context I thought I’d let you know five of the highlights of International Olympic Academy so far, and hopefully within that, some interesting reflections on the Olympic Movement. Details of the Get Set Competition can be found here.

1. First new thing must be the 200 new people under the age of 30, from 95 different countries that have descended upon Greece for this year’s IOA, just like the inaugural Youth Olympics coming up in the Singapore this summer and London in 2012 – the Olympic Movement and the Olympic Games wouldn’t exist without participants. In fact that was the subject of IOC Member Peter Tallberg’s presentation yesterday, which gave an overview of the different ways that the IOC is seeking to open itself up as an organisation, become more democratic and better support it’s athletes. This is with a view to increasingly better support and seeking guidance of members of public and the communities that host The Games. This was a frank presentation that acknowledged that the IOC has plenty to learn in this area. The discussions that followed covered some of the controversy over the coverage of both the Beijing Games and Vancouver protests and what the participants feel the IOC can do differently in future in this respect. The great thing about being part of such a diverse and energetic group of people, as I am here, is that there are no shortages of people to challenge your perceptions, whether in discussing the role of sport in resolving tensions in Sudan or in ensuring gender equality and empowerment all over the world there is plenty to learn from this great bunch of people!

2. The second new thing this past week was attending an open air classical music concert and opening ceremony at the top of the hill of Sphyx in Athens for the opening ceremony of the IOA, it was a stunning setting being overlooked by the Parthenon, various awards were bestowed on eminent Greeks for this contribution to the Olympic Movement, with awards also being made to Sir Philip Craven head of the International Paralympic Committee and to Irena Szewińska who also presented to us later on in the week.

3. The third new thing this week has been visiting the site of, and understanding more about, the Ancient Olympics. The ancient site of Olympia, of which I can’t help but admit I am now mayor on Foursquare, is fascinating and helped us all gain a clearer understanding of the inspiration behind the Modern Games, particularly the ideals of the Olympic Truce which called for an end to hostilities between Greek states during the Ancient Games. This truce is something that the IOC campaigns alongside the UN to uphold every time The Modern Games is hosted. The role of sport in creating global peace is the title of the proceedings of this session of the IOA and the focus of most of our discussions.

Bumball from a2activity.dk

4. The fourth new thing this week been playing bumball, this is apparently a Danish game which involves wearing pieces of velcro on your chest and bum and using them to catch and carry a velcro ball – in effect it is a cross between touch rugby, netball and nothing you’ve ever played before but it’s really good fun and made up one of our early morning physical activities before breakfast this week.

Team Scandinavia on the start line at Ancient Olympia

5. The fifth new thing this week is in some respects not a new thing at all, but rather, confirmation that the Olympic Movement, celebrated today on Olympic Day is far more than the Olympic Games. The Olympic Movement headed by the IOC aims to place sport at the service of humanity and thereby to promote peace. This was backed up by a surprising statistic from Peter Tallberg’s presentation that 92% of the IOC’s revenue goes to the development of sport worldwide. It has been inspiring spending time understanding what the Olympics and the Olympic Values of Friendship, Respect and Excellence mean to so many young people from all over the world. Perhaps if we all work together, as we have been over the past week, we can all help make the Olympics that little bit better for everyone. Happy Olympics Day!

Visualising Performance; What can Designers and Olympians learn from each other?

Fergus Bisset — Wed, 14 Apr 2010 17:38:06 +0000

I immensely enjoyed (late) last night’s first episode of Olympic Dreams, which you can catch on BBC iPlayer here and follows a number of young British athletes and former and future Olympians as they prepare for London 2012. The documentary gives a fascinating insight into the balancing act that is the life of an elite athlete, particularly an upcoming elite athlete. I’ve talked often on this blog about some of my own experiences performing this balancing act and a big part of my role as Young Ambassador for the Youth Olympic Games is assisting the members of TeamGB with this balancing act of juggling training and a social life with the demands of education.

These challenges are far from unique to elite athletes however, I’m sure all of us are familiar with the pressures associated with ensuring good performance in either our personal or professional lives or indeed in our hobbies or sporting commitments. For me as someone with fairly a dominant kinaesthetic and visual learning style, visualising performance was always a huge part of ensuring I achieved what I set out to do. I was excited to see Tom Daley talk and demonstrate his pre-dive visualisation process in last night’s documentary and it reminded me of my undergraduate dissertation project ‘Insight‘ a mobile phone and augmented reality environment to aid athletic performance.

Canadian Cross-country skier Chandra Crawford using music to help prepare her performance at the Vancouver Games (c) Vancouver Sun

I’ve often found however, that visualisation (and supporting performance preparation with music) can also be really effective in terms of helping prepare for lectures or presentations that I’ve given, thinking through in my mind where and what I’ll be presenting and how I anticipate the audience to react.

This is an approach that is also increasingly employed in the design world and by service design consultants to help their clients achieve innovative and creative insights or ensure effective service design and delivery. Vocal proponents of these theatrical, role play and embodied approaches to service design include Adam Lawrence (who is well worth following on Twitter, if you don’t already).

Fast Company also covered a related notion a while back, talking about how standup comedy helps design and creativity. As one of the coaches in last nights documentary pointed out – its really about standing up and delivering your performance when it matters – how different they is this to so many other aspects of life? What can the way sports people deal with this pressure do to help us inform our own processes and (quite literally) practice? These principles are similar in justification to why experience prototyping and test-rigs are such effective tools for new product and service development – as just like Tom Daley they allow stakeholders to act our their performances whilst developing them. This process in turn makes those performances ‘more real’ every time they are iterated or evolved – making the experience more realistic every time it is enacted. The outcomes of this aren’t always positive however, and the downsides of realistic training environments and visualisation is something that @georgejulian has blogged about recently.

Prototypes - another form of visualisation (from Ergonomics - Real Design at The Design Museum

One of the big attractions for me of Service Design as a discipline is the myriad ways, tools and processes that it affords practitioners and participants to help people visualise their needs and demands from a service or the complex socio-technological systems and relationships that make up the service. I wonder how Service Designers and designers more generally, might be able to collaborate with sports psychologists and athletes to share practice and experiences on new and creative approaches to visualisation and expression. Would this be of reciprocal benefit – in other words would sports people benefit from more creative and collaborative approaches to preparing for competition?

I also wonder if there is a career pathway or opportunities for athletes to support the design and development of user experiences and the design of products, systems and services after, or in order to support, their careers as full time athletes?

“The unexamined life is not worth living.” Why society still needs its sporting heroes

Fergus Bisset — Sat, 10 Apr 2010 19:21:33 +0000

Plato quotes Socrates as saying at his trial “The unexamined life is not worth living.” Perhaps something that John Terry and Tiger Woods might not readily agree with this weekend. I can’t however help but be impressed this week, to see that this is a sentiment that the Nike marketing department and Tiger Woods himself have chosen to take ownership of with their latest ad campaign: Tiger’s late father Earl eerily challenging him from beyond the grave about what the past five months of press revelations about his private life have taught him about himself. Tiger’s speechless and pensive response indicating that whether this weekend, over the next five months or over the next five years he is going to let his sport do the talking and that he’s a better person for having been challenged and for what the past five months have enabled him to learn.

I was interested but unsurprised to see (via @arnoldbeekes) that not everyone agrees with me on this matter. Alan Webber recently blogging about how little value he sees or places in role models that he doesn’t know and don’t know him – his accusation being that societally we’ve confused celebrity with role model and that our real role models are, and according to Webber, should be our parents and people we actually know. Webber clearly influenced by Tina Turner in the assertion that we don’t need another hero and clearly better endowed with parental role models than John Terry.

I beg to differ; we need heroes (and heroines) beyond our immediate context, family or social groups. For the very manner in which they challenge us either with their sporting, creative or charitable endeavours or, as with Tiger Woods, their ability to withstand scrutiny that I know most of would struggle to cope with. We also need heroes and heroines who make mistakes, so that we, with them can learn from their experiences without having to repeat their mistakes ourselves.

It is interesting that the very ‘crimes’ that it is recorded Socrates was tried for in Ancient Greece are those that many including Alan Webber and Augusta Masters Chief Billy Payne seem concerned that Tiger Woods and countless other sports people before him are guilty of – namely ‘immorality’ and ‘corrupting the youth’. It assumes that the youth are pretty passive and helpless doesn’t it? Socrates was fond of challenging the social conventions and power structures of his time, largely by publicly questioning himself and others about their role within society. Tiger Woods is likewise a role model for his ability to challenge himself and to face up to the responsibilities and realities that then throws up whether on the golf course or off it. Not one us is ever perfect and as Tina says “…I wonder when we are ever going to change…”. John Terry and Tiger Woods recent off field behaviour has as much to teach kids as their behaviour on it. This is a challenging and unpredictable reality much like sport in general and life itself.

I’ve been challenging myself recently not only in exploring Greek History and philosophy but in light of the recent Tiger, John Terry, Michael Phelps scandals thinking how in my role as Young Ambassador for the Youth Olympic Games I might better support the role of young sports people in society and equip and educate young athletes with the tools not only to be able to withstand the pressure and scrutiny public sports figures face but also with the tools for life in general and the reflective capability that life demands of us all if we wish to grow and better ourselves.

Irrespective of this complex question and just as with the Games at Olympia in the time of Socrates and Plato, I don’t think that the off field antics of a few high profile individuals should diminish or distract from the opportunity that competitive sports provide all of us, whether as participants, officials or spectators, to challenge and ask questions of ourselves. Competitive sports enable us to embody the values of excellence and competitive sports people enable us to associate ourselves with, aspire towards and emulate excellence ourselves. By being excellent, they make it possible for us to be excellent as well, in whatever way we might choose. In doing so they also give us the opportunities to make new friendships and to acquire and demand the respect of ourselves and others around us. But as these high profile incidents remind us they also challenge us in demonstrating that we can’t take such acquired values for granted, for me, more than anything about golf, it is this that I think Tiger has enabled all of us to learn.

How do you think we can better motivate and support young people to learn from and avoid repeating some the mistakes of their role models and predecessors?

What the Olympic Values Mean to Papua New Guinea

Fergus Bisset — Sun, 04 Apr 2010 20:13:15 +0000

A few days ago I asked people to submit any reflections or thoughts they were willing to share on what the Olympic meant to them personally. To get the ball rolling I thought I’d share some video I took last week when I was in Singapore as part of the Youth Olympic Culture and Education Programme Seminar. I asked my fellow Young Ambassador from Papua New Guinea Shannon Andrews what he thought he and his team of athletes could gain from competing in the Games in Singapore this August. The interview took place as we were walking through Chinatown.

I think this an awesome insight and a really honest reflection from Shannon and would like to take this opportunity to thank him for sharing it. It is clear that Singapore is a fascinating example of a multi-racial community being united by a common sense of identity, this can act as a role model to a country such as Papua New Guinea which Shannon told me has over 800 different dialects and many tribal identities and affiliations.

I think for me this is part of what I really admire about the Olympics and excites me about my role as a Young Ambassador for Great Britain (itself, uniquely, a nation formed of four other nations) is the power of sport and the Olympic ideals in uniting people irrespective of political, social or religious background. I also think that, as Shannon alludes and as I mentioned a few days ago, the power of the Olympics in bringing people from all over the globe together with shared aims, ambitions and interests can offer us much cause for optimism.

What do you think about the Olympics and its values of friendship, respect and excellence? Do you share the optimism they offer or do you think they are too idealistic? Do you feel that you can point to examples of these values in your local communities? If you can I’d be really interested to hear about it and help the Team GB athletes competing at the Games this summer bring their Olympic experiences back to their local communities. Please use the comments box below or contact me on Twitter.

Do you value the Olympic Games? How can the Olympic Games be designed better?

Fergus Bisset — Thu, 01 Apr 2010 14:07:35 +0000

The Youth Olympic Games is chiefly a celebration of the Olympic Values of Friendship, Respect and Excellence. In my new role as GB Youth Ambassador for the Games to held for the first time in Singapore this August, I’m really interested to know what you all think about the Olympics and what about it you personally do or do not value?

In chatting to some people in the design world recently I know that many people don’t see the relevance of the Olympics to them personally and admitted to not really understanding the relevance of Olympics to society at large. Do you share this feeling or does the Olympics mean a lot to you?

Really any answer or reflection short or long that you fancy giving would be incredibly welcome here, it will help me understand how best to support the Young Athletes I’ll be working with over the next few months explore their social and environmental responsibilities to you, as it will be you who they are representing at the Youth Olympic Games this summer.

As Young Ambassador for Great Britain what message would you like me to pass on to the British athletes and if you aren’t British what message would you like passed on to the Olympic community at large that might in turn influence how much you value the Olympic Games and its ideals? Let me know via the comments link below or via Twitter (@fergusbisset) – I’m looking forward to hearing from you!

Simultaneous Translation – The Olympics and Communication For A Better World

Fergus Bisset — Wed, 31 Mar 2010 16:50:42 +0000

Simultaneous Translation Booths at the Chef de Mission Seminar, 25th March, Singapore - (c) SYOGOC 2010

As I mentioned in my last post, I have been fortunate over the past week to have been invited to Singapore to participate in a Seminar ahead of the inaugural Youth Olympic Games to be held there this August. I was invited in my role as Great Britain’s Youth Ambassador for the Games – it was a great experience and a chance to meet my colleagues in this role from 29 other countries from all over the globe. Some of the other Ambassadors from other nations have already recounted their thoughts and initial reactions from the trip elsewhere; Florian from Austria, Erin from the United States and Callum from Canada are all in agreement that this was a fantastic and memorable trip. It didn’t seem to matter where each of us came from or whether our backgrounds were as youth worker, designer or Olympic medalist, or whether we spoke English, Spanish, Khmer or Mandarin. The power of the activities and the spirit and idealism that had brought us to Singapore and that the Olympic Games provides, ensured that it did not take long for us to build a strong understanding and friendship with each other.

It was also a great chance to understand more about the host nation of Singapore and in the company of 60 local ‘Youth Champions’ last week we were immersed in the activities and rich culture that await the athletes and visitors to the Youth Olympic Games in August. The cultural diversity of Singapore itself makes it an ideal venue for such an ambitious venture in cross-cultural understanding and expression.

Speaking with president of the IOC Jacques Rogge, 24th March 2010

The Culture and Education Programme (CEP) is a new initiative, the brain child of current International Olympic Committee President Jacques Rogge to, in his own words, “reinvent the Olympics.” This sounds dramatic but in effect this is an inspired move on the part of the IOC to attempt to reconnect the modern day Olympic Games with its founding vision of the Olympics as a celebration of not just sporting achievement but also of international cultural, social and educational activities. Over the next few months I will elaborating and promoting these cultural and educational activities to and on behalf of the young athlete members of Team GB, through this blog and a number of other initiatives both online and offline in the build up to the Games. It is an exciting and challenging prospect – helping communicate the hundred and sixteen year old Olympic values and developing and supporting activities that encourage others to embody the values and their idealism.

YOG CEP Seminar, Singapore, March 2010 (c) SYOGOC 2010

I understand that it would be easy to write off this role and its responsibilities as too idealistic and unrepresentative, either of the wider challenges facing the world today or on account of the Olympics potentially seeming like the frivolous entertainment of a privileged, able bodied few. However, one of the most striking experiences of many last week was attending the Chief de Mission Seminar, which was attended by representatives of 205 National Olympic Committees. My guess is that you probably need to visit the UN to have another chance to sit in a room with that many other nationalities – the power and potential of sport uniting nations in pursuit of common goals and ideals, communicating in only two languages (English and French) is an awe inspiring phenomenon and it was a privilege to be part of it.

The good news is, that with the addition of a Cultural and Educational Programme to the Youth Olympics this summer – the opportunities for broader expression and for creating greater global understanding, collaboration and participation, is not limited to sport nor simply to dry meetings and discussions. The Youth Olympic Games will open up the Olympic movement to the full range of human capability, expression and communication and in turn provide inspiration and opportunities for millions of people both young and old to participate in and appreciate something ‘youthful’, fresh and exciting.

I look forward to sharing my experiences with you. Check back for more updates on my journey as Great Britain’s Young Ambassador and in the meantime for a bit of taster of the activities of last week check out this video from the Singapore Youth Games Organising Committee – my thanks to everyone who made this week so memorable and who are working so hard to make the Singapore Youth Olympic Games a fantastic success.

What do you think – can the Olympics, enable better communication and understanding between nations and promote a more peaceful world?

Youth Olympics Seminar – Singapore 2010

Fergus Bisset — Fri, 19 Mar 2010 12:43:58 +0000

As some of you might be aware the International Olympic Committee (IOC) are trying something new this year - a project designed to engage the global Olympic Movement with the original vision of its founder Pierre de Coubertin – to make the world a better place through sport. Part of the focus of the Youth Olympics, which will be held for the first time in Singapore this August, is promotion of the Olympic Values of Respect, Friendship and Excellence. The Games is seeking to promote these values in relation to sport but also in relation to environmental and social awareness and artistic and cultural expression. In doing so it hopes to inspire people across the world to increase their participation in sport, education and social welfare.

I am very privileged, in the past week, to have been appointed as the representative of Great Britain responsible for helping promote and motivate interest in the Cultural and Education Programme ahead of the Youth Olympic Games this summer. I’m off to Singapore today to meet with 30 other representatives from all of the world and all under the age of 25 who are taking on similar responsibilities in their home countries. It’s going to be a great experience.

I’ll try and post updates from Singapore over the next week as and when I can and I will certainly be blogging more about my activities in support of this role over the coming weeks and months.

Other Insights...

August 9th, 2009 -- Designers as Coaches (0)
October 1st, 2009 -- Framework of Motivated Behaviour (0)
September 18th, 2009 -- Something New on My Blog… (0)
October 28th, 2009 -- User Needs are Outdated, We Should Be Designing User Goals… (1)
June 13th, 2009 -- Just do it; why in design actions speak louder than thoughts. (8)
December 9th, 2009 -- Modelling Motivation in the Design of Products, Systems and Services (0)
May 17th, 2009 -- Thinking You Can vs. Knowing You Can? (0)
May 5th, 2009 -- How is this relevant to me? Motivational Design and Public Engagement Presentation (2)
June 22nd, 2009 -- Design for Regime Change (0)
January 3rd, 2010 -- Introduction to the Fundamentals of Motivation (10)

A Big Day for British Youth and Winter Sports – An Inspiration For The Rest of Us?

Fergus Bisset — Mon, 15 Feb 2010 13:58:16 +0000

As all of us will most likely now be aware the Winter Olympic Games have started in Vancouver Canada. It’s now day four of the games and that means the first day of cross-country skiing events. These events are obviously close to my heart as something of a cross-country ski enthusiast and it is great to know that for the first time in 16 years Great Britain will have representatives in these events. Andrew Musgrave and Andrew Young will be competing in the Mens 15km freestyle event whilst Fiona Hughes will compete in the Ladies 10km. A shout out also to Ireland’s PJ Barron who will be racing as well in this afternoon’s events and trains with the rest of the British team.

Andrew Young and Andrew Musgrave Ahead of the Olympics (photo credit: PJ Barron)

This is a fantastic achievement not just for the three individuals in question but for all the coaching team who have helped get them there over the past ten years, British Nordic Development Squad coaches Roy Young, Anghared Evans, Ekaterina Rachel, Keith Spencer, Marek Pasterny, Pete Gurney, Roger Homyer and Steve Boyd and Al Dargie as well as club coaches at a number of local clubs across the UK such as the Cairngorm Biathlon and Nordic Ski Club and Huntly Nordic Ski Club.

It is also testament to the competitiveness of the rest of the squad that these three individuals have been pushed to this level of performance. It is perhaps overlooked when the Olympics comes around and the focus is on the top three places, just how much work goes into preparing, training, resting and equipping all the athletes in the field, not just to get them to the start line today but every day over the past four years since the last games or longer. There has also been a huge amount of effort and commitment from a significant number of athletes who didn’t make it this year and whom having missed out this time are already planning the next four years to take them to Soichi 2014, not to mention all the British Championships, World Junior Championships, World Cup and World Championship campaigns in the interim.

Indeed, four years ago if you had asked me what my central ambition in life was, it was to be on the start line alongside these guys, I gave it my best shot but its a hundred times harder than those guys out there will make it look today. That is a credit not only to them but their coaches, families and supporters no matter the results today. Indeed, it is so great from a Motivational perspective to see all of them and Andrew Musgrave in particular, in their interviews for the BBC, talk about how these Games are about experience and providing performance benchmarks for future years performance. As anybody who has read up on Motivational Theory or competed in elite level sport will know, successful performance and sustaining motivated behaviour comes as a result of focusing on your own (intrinsic) performance, not simply measuring it based on extrinsic rewards such as medals, money or praise.

I’ve talked about this a lot on this blog, with reference to Dweck’s (2000) Entity and Incremental ‘implict theories’ of behaviour and with reference to my own models of motivated behaviour (http://www.fergusbisset.com/blog/2009/12/09/modelling-motivation-in-the-design-of-products-systems-and-services/ and http://www.fergusbisset.com/blog/2009/12/03/managing-motivation/) that underline the value of encouraging ourselves and the people we work with to consider their behaviour in terms of their long term aims and ambitions – Mastery Orientation if you will.

Whilst it is these three young skiers that will represent all of us in Great Britain in the races this evening. I believe that what they and all their competitors from all the other nations have achieved and will continue to achieve represents a way of thinking and a behaviour that all of us can benefit from considering:

How we work together in teams or families to achieve our shared objectives – how do we support, share and inspire ourselves and those around to achieve our personal and shared aims, whatever those aims might be.
How we reflect, think and introspect upon our own performance – how does it fit with our personal values and aims and how does it compare with those around us – is our day to day behaviour going to take us where we want to be in four to five years time?
Do we enjoy our day to day experiences and the challenges and pleasures they throw up enough for our long terms aims to be worthwhile? We’re all aware of the phrase “Life’s too short…” How do we manage and regulate our own day to day performances and how we interact with the world around us to ensure we are fulfilling our potential and contributing as much as possible to those around us and our dreams and ambition?

Where do you want to be in four years time? And for the designers and behavioural change professionals amongst us, how do we design products, systems and services that support this level of experience, thought and performance? What else can we learn from the Olympics and Olympians in terms of how to energise and support human motivation and performance?

Good luck to Andrew, Andrew and Fi as well as to all of the rest of us!

Interview with Dan Pink on Motivation

Fergus Bisset — Thu, 14 Jan 2010 11:38:04 +0000

As part of the ongoing promotion of his new book Drive, Dan Pink gives an interview discussing some of the underlying theories and principles which he has repackaged as a management book. I’m looking forward to reading the book which comes out here in the UK at the end of this month. Dan is also due to speak at the RSA in a couple of weeks time which again I’m very much looking forward to.

I think this publication is very exciting for those of us involved in motivation research and for forward thinking business managers at whom this book seems to be aimed. Based on both this interview and his Ted talk last year Dan seems to be leveraging, at least conceptually, Hullian Drive Theory which allows him utilise the straightforward metaphor and illustrate the important point that motivation is about energisation of human behaviour. This theory whilst hugely influential in the field of motivation and educational psychology is largely discredited now by the more recent interpretation that it does not fully accomdate explanation of Avoidance behaviour. To put more simply, Drive Theory does not explain risk taking or more intrinsic forms of pleasure seeking behaviour. For a discussion on Approach-Avoidance behaviour and freely downloadable research papers see http://www.psych.rochester.edu/research/apav/.

It’s nice though to see Pink make mention of Autonomy as a component of motivation and a factor which forms a big part of Deci and Ryan’s Self Determination Theory which I have been leveraging heavily in my own work on designing motivation. I feel that their Organismic theory of motivation is far more adaptable and useful as an explanation for motivation than Drive Theory mentioned above. The question of how designers can utilise an organismic theory of motivation is the subject of my recent chapter contributed to the This is Service Design Thinking publication. It’s perhaps apt that Self Determination Theory and Service Design Thinking share the same acronym as they are well placed to conceptualise and design for intrinsic, rather than extrinsic forms of motivation.

It’s nice to see the mention of a sports person as a metaphor for motivated behaviour and I would hope that this reoccurs throughout the book, as someone who has myself become so interested in motivation by approaching it (no pun intended ) from a sports psychology and elite performance background.

Davos 15km - P. Vordenberg - teamtoday.org

I agree ultimately with Pink’s sentiment that people generally need more feedback, annual reviews and even biannual reviews are not going to motivate employees in the best possible way. But I’m a bit confused then as towards the end of the above interview he is so quick to dismiss (or avoid) addressing the work on Anticipated Feedback (Bandura) as a motivator. The original research on this can be found here, but it basically suggests that anticipated social feedback (as a feed-forward mechanism) is a major primary motivator in individuals. Again, put more simply, this is the notion that if you can visualise a positive response to your work you are more likely to be motivated towards and successful in accomplishing it. This is also another reason why I think Service Design Thinking with its emphasis on visualising complexity to understand it and adapt it is so well placed to understand and promote motivation. I’d hoped that in the current era of social media and game changing, hierarchy busting, technology and given that he is speaking to a blogger for a video that is being posted on YouTube Pink might have addressed this more fully…

Either way I think this publication signals that 2010 will be the year that Motivation really hits the mainstream, similarly perhaps to how ‘Design Thinking’ hit the mainstream last year off the back of Brown and Martin’s publications. Much like with those two volumes though, one could imagine that the release of Pink’s book signals that there will be an increase in demand amongst senior management for creative and innovative practitioners who not only understand motivation but also who possess the tools to create and facilitate motivating systems, products and services.

What do you think? Do you think 2010 will be the year of motivation or are there other emerging trends and topics that trump motivation in the understanding and design for behavioural change?

(Thanks to @arnoldbeekes for the original link)

Introduction to the Fundamentals of Motivation

Fergus Bisset — Sun, 03 Jan 2010 13:40:29 +0000

I am currently writing a short chapter for the forthcoming Service Design textbook This is Service Design Thinking. In the spirit of co-creation and participatory design which this publication is attempting to embody I would be very interested to hear what you think about my introduction and the scope of the chapter I am writing. I would really welcome your feedback and suggestions. Presently, it reads as follows:

Motivation has been described as the “energisation and direction of human behaviour” (Reeve, 2005). A fundamental concept in the understanding, regulation and support of human behaviour, Motivation has been debated and discussed for time immemorial. From Confucian and Sanskrit philosophy in the East to that of the Greek political philosophers and Christian biblical scholars in the West: The symbiotic relationship of the individual and their environment and attempts to understand the governing principles of this relationship have been one of the most central questions to ‘energise and direct’ humanity’s thoughts, beliefs and creativity. Defining not only the social structures of the societies in which we live but the political, educational and creative philosophies that govern and sustain them.

Mook (1987) provides a fuller account of the historical evolution of Motivation and in turn the recursive nature of Motivation within society. History builds a case for how significantly a society or community’s conception of ‘motivation’ underpins its philosophical and political stance and behaviour. For example Pre-Enlightenment era Europe was governed by the Christian church and thus the values of the church transcended national boundary, in much the same way that for example modern day Islam and Judaism often transcends or paradoxically in the case of countries such as Iran and Israel respectively, epitomises national or political identity.

There is little escaping the fact that our motivations or how we explain and conceptualise them digs deeper into our own psyche and that of our societies than very often as designers we are prepared or entitled to look. Furthermore, if Design Thinking and Service Design hold the key to solving larger more complex social problems as (Burns, Cottam, Vanstone, & Winhall, 2006), Brown (2009), Martin (2009), Loevlie (2009) and Miller and Rudnick (2009) have claimed, do we need to start being more capable and comfortable at asking those questions and visualising and conceptualising the responses?

This chapter seeks to explore as succinctly as 8000 characters allows what modern day psychology and its literature can contribute to overcoming these sometimes uncomfortable ethical, political and social conceptualisations and how, in addition to existing and established Service Design tools and processes, it might be able to support us ‘design thinkers’ as we seek to ‘energise and direct’ human behaviour through the design and creation of innovative products, systems and services.

Thank you all in anticipation of your help and really looking forward to hearing from you, either via Twitter or via the comments form below:

Ferg's Blog

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