Coinciding with the firm’s 25th anniversary celebration, Rialto Studio engaged fd2s to develop a graphic identity that signals their natural transition in leadership, and honors the firm’s founders and history.

Having grown from a small design team to a firm that now touts 30+ landscape architects across multiple offices, Rialto’s aspiration that the new identity feel “evolutionary not revolutionary” became apparent during early work sessions. Using this as our rudder, the massing and proportion of the new identity are derived from its predecessor, with typographic rigor serving as the new sinew between logotype and logo.

Given the eccentric footprint of this North Texas community, which is divided by the convergence of Lewisville Lake and the Elm Fork of the Trinity River, fd2s developed a coordinated program of wayfinding signage that identifies key thresholds and orients residents and visitors to its major destinations and amenities.

Little Elm’s crown jewel, The Lakefront, offers a public beach, a myriad of sports courts, overnight camping, and easy access to parks and trails, not to mention close proximity to both indoor and outdoor water parks. The design vocabulary for the wayfinding signage reflects the community’s well-established green-and-blue nautically-themed graphic identity with a subtle shift to The Lakefront livery based on proximity.

Drawing from the campus architecture, fd2s developed a wayfinding master plan for the 300-acre Texas A&M International University campus in Laredo. Our master plan solutions were then applied to several implementation projects, including exterior and the interior wayfinding and identification signage at the school’s University Success Center. 

The facility represents an early example of the retail-like approach to offering students and faculty varied services from Financial Aid to Tutoring Services to Advising and Mentoring.

fd2s has worked with Colorado’s UCHealth for over two decades to help the organization maintain a cohesive brand across facilities serving a wide range of diverse communities. 

Beginning with the development of a wayfinding and signage program for the Anschutz Inpatient Pavilion in Aurora and extending through its recent leadership of a new brand signage roll-out covering the organization’s entire network of 150+ locations in Colorado, Wyoming, and Nebraska, fd2s has long served as a trusted advisor for UCHealth’s ever-growing wayfinding needs. 

Throughout this relationship, fd2s has helped UCHealth maintain a cohesive brand across facilities that serve varied communities, ensuring that the brand’s signage reinforces its architectural philosophy of creating a sense of place with local roots.

150+ locations across CO, WY, and NE

UCH employs over 24,000 people

3.9 million outpatient visits annually

136,115 inpatient admissions annually

Top 25% in the U.S. for patient satisfaction

Top 7% of U.S. hospitals for patient safety