Press releases have high link building abilities when written, optimized and delivered properly. The following tips will help you to create a press release that will offer the most benefits for your digital marketing campaign:

• Provide Real News. Many businesses stuff keyword after keyword into the headline and body of a press release while offering the reader no real content. Avoid these false search engine techniques, and remember that press releases should provide real, interesting news that will spark a reader’s interest. To gain the most from your efforts for online marketing, it is essential that you create press releases with content that is appealing to both search engines and readers. If you are unsure how to do this, copywriting services in Scottsdale and the greater Phoenix area can help.
• Optimize Appropriately.  When optimizing your press release with keywords and other search engine techniques, it’s important that you not overdo it. Make sure that all keywords selected are those that flow naturally with the content, so readers will see the value in what you have to say. If you over optimize, customers, bloggers and other journalists will quickly realize that the article is only written in an attempt to quickly build links. To avoid this online marketing hiccup, optimize appropriately and rely more on the actual content of your press releases, so people will want to learn more about your business and the products or services offered.
• Add More Site Links. To gain the most from online marketing, you should include additional links to pages of your site on your press releases. These links should be relevant to the content you have provided in the release, offering more in depth information on the topic. This search engine tactic will help you to increase targeted traffic and keep readers moving deeper into your site, which is good for on page metrics.
• Choose the Right Time. To increase the chance of customers or journalists reading your press release, it is important to consider the time that you will send it out. Consider the day of the week and the time of day. What would be best for your particular audience? You should understand when bloggers and journalists typically read the news that they will then write and share with their audiences.

Many businesses use press releases purely for fast link building activities, and choose not to use this online marketing tool in a way that will actually benefit them the most in the long run. Instead of taking shortcuts, follow the above tips to help you create a press release that will offer the most benefits for online marketing in Phoenix and cities throughout the country.

If you are interested in using proper search engine techniques, such as the press release, for your business, the online marketing experts at Fasturtle can help. Our team of talented, well-rounded digital marketing professionals provides search engine optimization and copywriting services in Scottsdale that will build valuable links that increase exposure for your business. For more information on our digital marketing services, please call Fasturtle today at (888) 468-8785 or contact us online.

If you have poor landing pages, customers will quickly hit the back button, which sends a signal to search engines that your page is low quality and irrelevant to the search terms. So, while you may have a high ranking initially, it is very difficult to maintain with poor onsite metrics. Additionally, the whole point of SEO in Scottsdale and other cities is not only to increase rankings, but also to increase targeted traffic and conversions. If a business is not able to gain any leads, efforts for SEO in Scottsdale are wasted.

Landing pages are the tools that must be used to achieve such conversions as signing up for a newsletter, booking an appointment or purchasing a product. For this reason, it is highly beneficial to consult with web design services to make sure your landing pages are appealing and relevant to your audience, and are set up in a way that allows you to achieve your goals.

The following is a list of tips that you should consider when creating landing pages:

1. Headlines. Your custom website design should pay special attention to the headlines and headers, as well as the content structure. Content of headlines should directly relate to the search query, and draw the visitor into completing a specific action. The page should also be neat and clean, meaning content should be surrounded by appropriate amounts of white space to keep it from looking cluttered.
2. Relevant Content. Like with headlines, it is essential that the site content be relevant to the search terms. Some search terms are very specific, such as “how to”, “guide” or “top 10”. For search terms such as these, visitors expect numbered or bulleted lists that quickly convey the information they are seeking in a visually appealing way. Customers today have short attention spans and won’t take the time to sift through paragraph after paragraph, so it’s important to be straight to the point while still providing adequate information. Hiring a service that provides professional copywriting in Scottsdale will help you to best present information to visitors.
3. Above the Fold. When performing a search, many visitors won’t scroll down the page if they don’t like what they first see. For this reason, it is essential that the most important, relevant information be written above the fold. Make sure that it is obvious to the customer what products or services your company offers, and give them a reason to further explore your site.
4. Calls to Action. If you expect your visitors to complete an action, tell them what to do. After visitors have skimmed some content, it should be very obvious as to what you want them to do next, such as downloading a whitepaper or signing up for an email newsletter. Placing large, distinguishable call to action buttons in your custom website design will help to increase these metrics.
5. Social Media. Do your landing pages offer visitors the option of easily sharing the content they have found with their friends online? All landing pages should include share buttons for social media sites, such as Facebook and Twitter. When visitors are sharing content, this will provide you with reinforcement that your content is relevant to your audience. Additionally, search engines will receive positive signals when users are sharing your content, meaning your SEO in Scottsdale will become stronger.

To improve your landing pages and SEO rankings in Scottsdale, the above tips can greatly help. While these tips will help you to get started on building or improving landing pages, there are a number of other strategies that should be employed. 

To make sure that your efforts for SEO in Scottsdale yield the best results, it is best to hire a company specializing in online marketing and web design services. At Fasturtle, our experts have over a decade of experience with SEO, custom website design and copywriting in Scottsdale, and can work with your company to create a winning campaign. If you are interested in custom website design or a highly tailored campaign that will increase SEO rankings in Scottsdale or another city, please call Fasturtle at (888) 468-8785 or contact us online.

While having a mobile site is becoming more and more standard in today’s marketing landscape, one topic that still brings about a lot of questions from business owners is that of mobile Pay-Per-Click (PPC). With a significant number of consumers embracing mobile and tablet search, marketers running PPC campaigns often wonder how effective a mobile PPC campaign might be as compared to a traditional desktop campaign. To answer that question, almost 25% of paid search clicks came from mobile devices last year, meaning mobile PPC campaigns are something that businesses cannot ignore.

Google has taken notice of this mobile trend, recently launching a new AdWords program to reflect the changes in user search behavior. Now, instead of creating separate campaigns for each device, businesses are able to manage multiple devices conveniently from one single campaign. The program works by setting separate bid prices for each device a business chooses to include in a PPC campaign.

With programs, such as Google AdWords, making it easier for businesses to implement mobile strategies, businesses are becoming increasingly interested.  In order to successfully create a PPC campaign as part of your overall strategy for online marketing, it is important to have a good base of mobile knowledge because strategies differ slightly from those used for traditional desktop computers. The following are a few things you should consider:

• Ad Copy. When running a mobile PPC campaign as part of a strategy for online marketing specific copy but be created that is action oriented as mobile searchers are often looking to make a decision on the spot. Offer incentives to potential customers for clicking the ad or calling directly from their phone. You do noy need to include your phone number in the ad content as it will just appear automatically when a user clicks.

• Landing Pages. Whether searching from a mobile device or a desktop computer, users expect landing pages to load almost instantaneously and will quickly hit the back button if they have to wait. This presents a particular problem for businesses that are developing mobile landing pages and mobile websites as mobile searchers tend to have slower internet connections. To avoid slow loading times, mobile sites should be built very minimally, providing only the basic information the customer needs to make a decision. This method not only improves loading times, but also makes the site easier to read from a small screen of a mobile device. Keep text large and to a minimum, and also include sizeable buttons that can easily be clicked by the press of a finger.

• Keywords. Like with desktops, it is important to achieve high keyword rankings. In order to do so, businesses need to understand how mobile search differs. On smartphones, people are typing with their thumbs, one finger or perhaps using voice search, which means that there are many more mistypes in the search bar when compared to searches from desktop computers. Having this knowledge allows businesses to anticipate these mistypes, and choose keywords that are both exact match and variable from the original phrase. An online marketing company specializing in search engine optimization and mobile websites in Scottsdale can help you to develop a strong mobile keyword list that will generate high keyword rankings and increase conversions.

The above tips are only a few that you should keep in mind when designing a mobile PPC campaign. To make sure that you address all the components necessary to a successful campaign, it is best to work with a professional company offering search engine optimization and website services.

At Fasturtle, specializing in online marketing in Scottsdale, we have the mobile expertise to create winning campaigns for your business. We have written and built clean, user friendly mobile websites as well as mobile PPC campaigns for a wide variety of businesses. In addition to copywriting and design, we also have a talented, experienced search engine optimization team that has the skills to optimize mobile ads and sites, increasing keyword rankings and targeted traffic. For more information on mobile websites in Scottsdale or wherever your business may be located, please call Fasturtle today at (888) 468-8785 or contact us online.

Most businesses maintain a Facebook page as part of their strategy for social media marketing. If you don’t have a page, it’s important that you create one as soon as possible in order to begin catching up to competitors. For businesses that currently engage with customers on their Facebook pages, as well as those that plan on developing Facebook pages in the near future, it is essential that you understand how to best use the site and maximize the benefits it offers.

The following is a list of Facebook tips that will help to increase the success of campaigns for social media marketing in Phoenix:

• Understand Your Audience. Think about your business and what segments of the market your products or services appeal to. Once you have figured this out, it is easy to learn how this demographic uses Facebook. Some groups use social sites to simply learn more about companies and the industries they operate in while others are more interested in interacting and engaging in conversation. Develop your strategy for social media marketing in Phoenix around your demographic and the way they prefer to use social media sites.
• Use Keywords. When it comes to online marketing in Phoenix or any other city, keywords are an essential component. As with your website and blog, you should also include keywords in the content on your Facebook page and other social sites. This leads to more exposure for your business as the search results page will include not only your website, but also a number of other sites your business maintains, increasing your credibility. It also allows customers to access information from the site that they prefer.
• Create Fresh Content. Businesses should post relevant, interesting content to their Facebook pages and other social sites on a regular basis. Once again, you should have a firm understanding of the demographic of your business, so you know what information they will enjoy, and the days and times that are the best to reach them on Facebook. To make sure you stay on track with post times and days, it is helpful to maintain a calendar.
• Integrate. Your plan for social media marketing in Phoenix should be fully integrated into your overall online marketing campaign. Your website, blog, email newsletters and other online marketing outlets should include links or buttons to your social sites, such as Facebook, in order to achieve the most effective results.

Customers are gathering on social media, so it’s imperative for businesses to seize the opportunity to reach them with a well-designed campaign for social media marketing. Using the tips above, businesses can create a strong Facebook strategy that will lead to online marketing success.

If you are interested in social media marketing, but don’t have the time or knowledge to create an online marketing strategy from scratch, consider the services of Fasturtle, specializing in online marketing in Phoenix. Our online marketing experts have over a decade of experience working with businesses in a variety of industries to create social media marketing campaigns that increase exposure and engagement. For more information on social media marketing in Phoenix or wherever your business may be located, call Fasturtle at (888) 468-8785 or contact us online.

Businesses need to understand that social media is highly visible and reflects directly on brand image and credibility. One mistake made by an employee on a social media site can be seen by hundreds or even thousands of people, leading to a public relations nightmare. As such, every small business should establish a companywide social media policy.

Having a social media marketing policy in place allows employees to know what is expected of them in regards to their use of social media, and helps the business to reduce their risk of a social media faux pas. Every business engaged in social media marketing would benefit from developing a small business social media policy and training program that addresses the following:

• What you seek to achieve by establishing a social media marketing policy?
• How you will enforce your social media marketing policy?
• Which social media sites your business wants to use to connect with customers?
• What business information employees are allowed to share on social media sites?
• How you will monitor social media conversations?
• Who will be responsible for posting and responding to comments on your social media sites?
• What tone you will use to communicate your brand consistently across all social media channels?
• How you will make and enforce changes to your social media policy in the future?
• How you will handle a social media crisis should one ever occur?

While all businesses should be participating in small business social media marketing, it is very risky to do so without a social media marketing policy in place. The components listed above will help you to create a strong social media marketing policy that will be highly beneficial for your overall marketing efforts. If you are interested in creating a comprehensive campaign for social media marketing in Phoenix or another city, consider the online marketing experts at Fasturtle. We have the talent and experience to create social media strategies for you and your employees that will increase credibility and customer loyalty. For more information on social media marketing in Phoenix or any other area throughout the country, please call Fasturtle at (888) 468-8785 or contact us online.

In order to achieve high SEO rankings in Phoenix or another city, it is important to start with these 8 search engine optimization basics:

1. Site Structure. When it comes to your website, it is essential that your business build a user friendly site with fresh, interesting and relevant content. Many businesses put all of their focus into marketing efforts, such as connecting with customers on social media or advertising in search, but then lose these customers when they click on links that take them to a poorly designed site; therefore, before implementing a search engine program, take the time to produce an easy to use site that provides beneficial information to customers.
2. Appeal to Search. For your site to best perform with the search engines, you should focus on four key elements:  authority, content, performance and usability. Search engines are looking for sites that will give the visitor the best experience, and will then rank them accordingly. Sites should not only provide great content, but should also be well linked to authoritative sites, load quickly and be easily navigable. These sites will have a better chance of earning high SEO rankings.
3. Avoid shortcuts. Search engine optimization is much more complex than many businesses owners may think. Search engines are smart and generally know when sites are optimized in a way that is trying to trick the algorithms into producing higher search engine optimization rankings. For example, search engine optimization programs that are focused on keyword stuffing or purchased links will be flagged by search engines, negatively impacting your SEO rankings. Do search engine optimization the right way, and your site will reap the benefits.
4. Know Your Goals. When running a search engine optimization program it is important to have set goals for the campaign to identify what your business is trying to achieve from increased traffic on your website. Having these business goals laid out from the beginning will allow you to accurately measure the success of your campaign and make adjustments when necessary.
5. Be Consistent. With online marketing businesses need to use a strategic mix of online channels to reach customers. Even though each channel may be different, it is important that they all be well integrated in order to convey a consistent message of the brand.
6. Use Sub-Directory Root Domains. Domain names are extremely important to SEO success. In order to achieve the best search engine referred, it is recommended that businesses use sub-directory root domains as opposed to subdomains. Unlike with subdomains, sub-directory roots transfer the authority from the root domain to the other pages of the site, providing a higher ranking in search for all pages at a quick rate.
7. Optimize for Mobile. An increasing number of people are searching from the convenience of their mobile phones or tablets, meaning that search engine optimization programs in Phoenix must adapt. Consult with a company specializing in search engine optimization to help you create and optimize a mobile site for your customers.
8. Include Meta Data. Your website should be optimized for SEO in Phoenix with title tags and meta descriptions. While search engines look more at title tags than meta descriptions for search engine optimization purposes, both are important as they are the first thing a searcher reads in deciding whether or not to click the link from the search results page. In order to increase your traffic, it is important to pay attention to meta data.

A search engine optimization campaign should be founded on the eight basics listed above.  Having this knowledge in your repertoire is extremely beneficial in creating a successful campaign for online marketing.

While you may be able to successfully launch a search engine optimization program, know that it does take a significant amount of work to keep up with. As a business owner, you may not have the time to run a full online marketing campaign as it is a full time job. If this is the case, the online marketing experts at Fasturtle would happy to help. Our talented team has worked with hundreds of businesses to create search engine optimization strategies that have increased SEO rankings in Phoenix and other cities across the country. For more information on SEO call Fasturtle today at (888) 468-8785 or contact us online.

If your landing page isn’t leading to conversions, immediately analyze your page metrics to determine what could be going wrong. There is a lot of data available on analytics programs, so it may be difficult to know where to start. While there are a number of statistics you should be monitoring, one of the most important in regards to the landing pages of your microsites are the bounce rates. If your landing page has a high bounce rate, typically 35 percent or higher, this can be a cause for concern. High bounce rates mean that your visitors don’t feel the immediate need to interact or request more information, which is a problem. Not only are you losing potential customers, but your search engine optimization program can be negatively impacted.

In addition to looking at metrics, you should also be running tests on the landing pages of your microsites to increase the chances of converting visitors to customers. When your landing pages have high bounce rates and low conversions, testing is the best option to discover why you are not making a connection with your audience. The following are two popular tests used for inefficient landing pages, which can have a large impact on search engine optimization program:

• A/B Testing. With this form of testing, you create two different landing pages for your microsites. Half of visitors will land on page A while half will view page B. Landing page A is your control, typically the landing page visitors are currently viewing, and landing page B is created with a tweaked element to see which of the two pages, A or B, receives a better response from visitors. You should only change one element at a time on landing page B to keep you from guessing which element encouraged the favorable or unfavorable response.
•  Multivariate Testing. This form of testing allows you to tweak multiple sections of one page as opposed to creating two separate pages, as with A/B testing. With multivariate testing, you can test various elements throughout your landing page, such as buttons, forms, headlines or text. A system used in your program for online marketing in Phoenix will then randomly generate the various changes you made to each section of your landing page and run tests in real time.

Analyzing data and running tests, as suggested above, are essential for successfully optimizing landing pages that will result in a strong connection with visitors. If you have high bounce rates, you should begin to investigate the causes as soon as possible to avoid loss of potential customers as well as the negative impact on your efforts for search engine optimization in Phoenix.

If you are interested in creating high quality landing pages that capture leads and increase conversion rates, consider working with the professionals at Fasturtle, specializing in online marketing in Phoenix. For over a decade, we have worked with businesses to create campaigns for email marketing, social media and search engine optimization in Phoenix and other cities throughout the country. For more information on landing pages and all other needs for online marketing in Phoenix, call Fasturtle at (888) 468-8785 or contact us online.

To achieve success through your search engine optimization programs in Scottsdale, it is important that you regularly post high quality, keyword weighted content on your small business website that will appeal both to customers and search engines. In order to keep up with the needs of these audiences, blogs must be posted regularly on your small business website. It takes a considerable amount of time and dedication to develop topics on a weekly or bi-weekly basis, so this is something you should be prepared for. Additionally, you should have the skills to write content in a way that is interesting to your customers as well as a decent amount of online marketing knowledge to understand important strategies, such as selecting the right SEO keywords in Scottsdale.

While business owners have a lot of knowledge and passion for their industry, a majority simply lack the time and online marketing experience to regularly create interesting, effective blog posts on their small business websites. Instead of worrying about doing the work themselves, many choose to outsource their blogs to online marketing companies that offer professional blog writing services as part of search engine optimization programs in Scottsdale.

If you are considering a blog writing service for your small business website, the following is a list of ways that you can benefit:

1. More time for your business. Online marketing takes time and dedication, so passing this duty onto a professional will allow you to better channel your resources. When you work with an online marketing company to run your search engine optimization programs in Scottsdale, you won’t have to worry about taking the time to learn and keep up with trends in the online marketing industry. This allows you to put all your focus and efforts into your industry and various areas of your business, which will be a much more beneficial use of your time.

 

2. Regular postings. With a professional service, your blogs will be posted to your small business website on a set schedule. Those that don’t use a service tend to post less frequently due to time constraints, which isn’t the best for search engine optimization programs in Scottsdale. Search engines require fresh content in their top small business website rankings, so it is important that you post on a regular basis.

 

3. Increased leads. When you post professional, interesting content on a regular basis, visitors will continuously come back to visit your small business website, increasing your number of leads. As you provide more and more valuable content, you will establish a trusting relationship with your customers who will view you as an industry expert.

 

4. Engagement. Including blogging in your strategy for online marketing in Scottsdale encourages engagement. Customers are able to leave comments or share articles on their social media pages, which is beneficial for search engine optimization programs in Scottsdale.

 

5. Original Content. Online marketing companies have a wealth of knowledge on blogging, and are able to research and develop a wide variety of topics for original articles that are relevant to the audience.

 

6. Well Written. Blog writing services are made up of strong writers that understand how to craft content that naturally flows and represents your company in a professional manner. When customers see poorly written articles with spelling errors on a small business website, the credibility of that company is immediately diminished. To avoid this, hire a company specializing in online marketing in Scottsdale to write high quality blogs for your small business website.

 

7. Improve SEO. Online marketing companies are able to research industry specific SEO keywords in Scottsdale that customers commonly look for on search engines, and can incorporate them into your blog posts to improve your SEO.

By employing a blog writing service, your business will connect with both customers and search engines, leading to a successful campaign for online marketing in Scottsdale.

If you are interested in a blog writing service, consider the experts at Fasturtle, a company specializing in online marketing in Scottsdale. Our team of talented copywriters and SEO professionals can help your business to launch and maintain a successful blog that will benefit search engine optimization programs in Scottsdale. For more information on online marketing in Scottsdale, please call Fasturtle at (888) 468-8785 or contact us online.

If you are interested in redesigning your small business website in Scottsdale or another city, consider the following list of factors:

The Fold

The most important components of your business should appear above the fold, which is the portion of your small business website in Scottsdale that the customer views without scrolling. The content above the fold should contain linked content, which is highly beneficial for SEO purposes. In addition to linked content, some non-linked content should also be included. Search engines take the amount of linked and non-linked content above the fold into consideration, and assign various rankings based on the placement of this content; therefore, it is important that you strike the proper balance.

Many web designers heavily weight the visual design of a website over search engine optimization techniques in Scottsdale, which can negatively impact your SEO. Designers tend to value whitespace as it is more visually appealing, but this means that important SEO components are pushed down below the fold. When deciding to redesign your small business website in Scottsdale, always choose a designer that is well-rounded and understands the importance of balancing strategies for both design and SEO.

Content

Websites today are built to be cleaner and more user friendly, which encourages a higher response from customers. For this reason, many small business websites in Scottsdale tend to lose a lot of non-linked text during a site redesign, meaning keywords are often lost as well. If you don’t maintain a high keyword density by adding keywords back into your new content, your SEO keyword rankings in Scottsdale and other cities will suffer.

A talented, experienced web designer will understand the importance of SEO keyword rankings in Scottsdale. When adding keywords into your content, the designer and copywriter will employ a keyword strategy that includes the following:

• Short-tail and long-tail keywords

• Linked and non-linked keywords

• A keyword density that evenly weights all keywords used

Internal Linking

Internal linking is often very strong on older small business websites in Scottsdale, so you may be wondering why businesses want to redesign their sites. One of the biggest reasons for redesigning a website is that consumer preferences have changed. Today, customers expect a cleaner, more straightforward site that is easy to navigate. Older sites tend to contain a lot of content and other outdated components, such as site structure, that make navigability more complex. For this reason, business owners are highly encouraged to redesign their small business website in Scottsdale.

For those businesses that do redesign their small business websites in Scottsdale, it isn’t uncommon for internal linking to automatically be negatively impacted. If you are prepared ahead of time, however, this isn’t a huge cause for concern. This can easily be avoided by making sure that your web designer puts in the work to internally link the pages of your small business website in Scottsdale or another city. The main pages should be well linked to lower level pages and vice versa.

Search engine optimization techniques in Scottsdale, such as the ones above, are essential to redesigning a website. By employing these techniques, your business will maintain strong keyword rankings in Scottsdale and other cities through the country.

When selecting a web designer for a redesign of your small business website in Scottsdale, it is essential that you choose one that has the skills to build not only a site that is visually appealing, but one that also incorporates SEO principles. At Fasturtle, we have over a decade of experience working with clients in a wide variety of industries to build effective small business websites in Scottsdale. Our team of online marketing professionals has the talent and skills to provide clients with high quality web design, copywriting and SEO services. For more information on redesigning a site using search engine optimization techniques in Scottsdale or another city, please call Fasturle at (888) 468-8785 or contact us online.

If your business has a pretty high bounce rate, it could mean that the searcher was able to gather all the information they needed from one page. For example, a user could have entered a very specific search query that took them directly to the page that met their needs without any further investigation. They may have received the phone number or email address or any other information that they needed, which means your custom website in Scottsdale was a success; however, this still will negatively affect your bounce rate because the user didn’t explore more than one page. For this reason, it is important to investigate the reason behind your high bounce rate.
 
As a business owner, you should understand that not every customer is the same. When visiting your custom websites in Scottsdale, customers may be looking for very different information to solve a wide array of needs. In order to better understand the potential customers visiting your custom website in Scottsdale, you should break the visitors into segments based on their behaviors.

To do this, use an analytics program to count all the visitors that didn’t complete a specific goal. Then, count the visitors that completed micro conversions, such as research or support. These individuals received the information they needed from your custom website in Scottsdale and shouldn’t be included in the bounce rate calculation. When you remove the segment of visitors completing micro conversions, you are left with the visitors that had the intent, but didn’t convert for one reason or another. This will give you a more accurate bounce rate.
 
If your bounce rate is still relatively high, you may actually have issues with your custom websites or custom mobile websites in Scottsdale that need to be improved upon. Consider the following techniques for reducing the bounce rate on your custom websites in Scottsdale and other cities around the country:
 
• Reduce page load times. If the pages on your custom website in Scottsdale are loading too slowly, this will lead to a spike in bounce rates. Visitors now-a-days expect websites to load almost instantaneously and will click the back button if they are forced to wait more than a few seconds for your custom websites in Scottsdale to load. Using an online program, you can measure the load time of your site and receive recommendations for improved speed times.
 
• Redesign the site structure. One cause for high bounce rates is the design of your custom website in Scottsdale. If users aren’t able to find the information that they are looking for due to a design that is not appealing, user friendly or organized, they will immediately discount your site and click the back button.
 
• Spruce up your content. If you have high bounce rates, it may be because your content doesn’t connect with your audience. The content has to be valuable and relevant to the visitors reading your custom website in Scottsdale in order for them to continue searching through the pages. Think about your industry and what kind of information your customers want to learn. Look at what your competitors are doing and try to find a way to provide information that may be more interesting and unique. Once you have solid content, always have a few people review it for grammatical and spelling errors as these can immediately discount your credibility as an expert in your industry.
If your bounce rate is high, it is essential that you segment your visitors to better understand why they are leaving your site and then determine what you can to do improve these statistics should there be a problem with your custom website in Scottsdale.
 
At Fasturtle, our talented designers are able to create custom websites in Scottsdale and other cities that are designed to be both appealing to the eye and easily navigable. We also have a team of experienced copywriters that research and write valuable content for your custom website in Scottsdale that is delivered in the voice of your business. If you are interested in reducing your bounce rate through the creation of custom websites or custom mobile websites in Scottsdale or another city, please call Fasturtle at (888) 468-8785 or contact us online.