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<channel>
	<title>The Official Blog of Fanzter, Inc.</title>
	
	<link>http://fanzter.com/blog</link>
	<description>Fanzter is a new media development company with a simple mission: to create the world's best consumer Internet products. This is where the Fanzter team posts company updates, talks about new products, and keeps you up-to-date about our company.</description>
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		<title>Behind the Scenes: The Coolspotters Stack</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/Ndb6KkKNam8/</link>
		<comments>http://fanzter.com/blog/2009/08/19/behind-the-scenes-the-coolspotters-stack/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 21:46:02 +0000</pubDate>
		<dc:creator>Jon Ferry</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://fanzter.com/blog/?p=254</guid>
		<description><![CDATA[I always find it interesting to see how start-ups handle growth and scaling. That&#8217;s part of the reason why I joined the Fanzter team, so I could see first-hand the analysis, planning, and execution behind scaling technology. I thought I&#8217;d take some time to give back to the community and share the current technology stack [...]]]></description>
			<content:encoded><![CDATA[<p>I always find it interesting to see how start-ups handle growth and scaling. That&#8217;s part of the reason why I joined the <a href="http://fanzter.com">Fanzter</a> team, so I could see first-hand the analysis, planning, and execution behind scaling technology. I thought I&#8217;d take some time to give back to the community and share the current technology stack behind <a href="http://coolspotters.com">Coolspotters</a>. Moving forward, we&#8217;ll be using this space to discuss the pros/cons of new technologies we&#8217;re researching and the decisions we make along the way.</p>
<p><strong>Where We Are</strong></p>
<p><a href="http://coolspotters.com">Coolspotters</a>, our flagship product, was built using <a href="http://rubyonrails.org">Ruby on Rails</a> and runs on <a href="http://www.modrails.com">Phusion Passenger</a> application servers. Traffic is balanced using <a href="http://haproxy.1wt.eu">HAProxy</a>. We use <a href="http://www.mysql.com">MySQL</a> for storing all spot, profile, comment, and user data; everything except images. To increase performance and reduce load on our databases, we aggressively cache our data using <a href="http://www.danga.com/memcached">Memcached</a>. About 50% of Coolspotters activity hits cache. All searches, including site search and form auto-completes, are run against a <a href="http://lucene.apache.org/solr">Solr</a> search server.</p>
<p>All Coolspotters servers are hosted on <a href="http://aws.amazon.com/ec2">Amazon&#8217;s EC2</a> service. This allows us to scale quickly and perform reliably while keeping our costs down. All MySQL data is stored using <a href="http://aws.amazon.com/ebs">Amazon&#8217;s EBS</a> which provides snapshots several times a day. So should anything bad happen, we can restore our database quickly. I mentioned above that all data except images was stored in MySQL. For images, we use <a href="http://aws.amazon.com/s3">S3</a> for storage and <a href="http://aws.amazon.com/cloudfront">Amazon&#8217;s CloudFront</a> for delivery from several locations around the globe. All of our Amazon services are configured, deployed, and managed using <a href="http://www.rightscale.com">RightScale</a>.</p>
<p><strong>Future Plans</strong></p>
<p>We&#8217;re always trying to create a better experience for our users. This involves careful analysis of our infrastructure, identifying areas that need improvement, creating solutions, and then executing. One area we&#8217;ve identified as needing improvement is search. The indexing time of our current solution, Solr, isn&#8217;t optimal. Since search is tied into so many aspects of <a href="http://coolspotters.com">Coolspotters</a>, we know we need to improve this to get the user experience we want. We&#8217;ve been experimenting with <a href="http://www.sphinxsearch.com">Sphinx</a> as a replacement and have been pleased with the results so far.</p>
<p>Another area we are looking to optimize is image encoding, storage and delivery. Currently, most of the media uploaded to <a href="http://coolspotters.com">Coolspotters</a> are images, so any improvement we make to speed up encoding and rendering time has a great impact on the entire site.</p>
<p>We&#8217;re looking forward to sharing more about the technical aspects of our products and what goes on behind the scenes here at <a href="http://fanzter.com">Fanzter</a>.</p>
<p>-Jon</p>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/Ndb6KkKNam8" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://fanzter.com/blog/2009/08/19/behind-the-scenes-the-coolspotters-stack/</feedburner:origLink></item>
		<item>
		<title>Coolspotters is one of the Top 100 Websites of 2009</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/DfFd7qZKZOs/</link>
		<comments>http://fanzter.com/blog/2009/08/06/coolspotters-is-one-of-the-top-100-websites-of-2009/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 19:40:48 +0000</pubDate>
		<dc:creator>Eric Kirsten</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Coolspotters]]></category>

		<guid isPermaLink="false">http://fanzter.com/blog/?p=226</guid>
		<description><![CDATA[Launched just over a year ago, Coolspotters has grown to be the definitive source for the products and brands used by today&#8217;s biggest celebrities. All of us at Fanzter have been very excited about this growth, and we work every day to ensure that our community is empowered to share, discover, and interact around everything [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pcmag.com/article2/0,2817,2350566,00.asp" target="_blank"><img class="alignleft" style="margin: 2px, 0, 0, 0; border: 0px;" title="top 100" src="http://fanzter.com/images/pc-week.gif" alt="" width="145" height="79" /></a>Launched just over a year ago, <a title="Coolspotters.com" href="http://coolspotters.com" target="_blank">Coolspotters</a> has grown to be the definitive source for the products and brands used by today&#8217;s biggest celebrities. All of us at Fanzter have been very excited about this growth, and we work every day to ensure that our community is empowered to share, discover, and interact around everything they&#8217;re passionate about &#8211; in a way not found anywhere else on the web.</p>
<p>Recently though, we took a breather to appreciate an incredible honor presented to us by the editors at PC Magazine, who named Coolspotters as one of their &#8220;<a title="Coolspotters is a top 100 website of 2009" href="http://www.pcmag.com/article2/0,2817,2350566,00.asp" target="_blank">Top 100 Websites of 2009</a>&#8220;.  </p>
<p>We greatly appreciate being considered, but we promise not to slow down! Keep an eye out for some exciting releases and developments coming this fall! Thanks again for the award, PC Mag, and a huge &#8216;thank you&#8217; to the incredible community of users we have on Coolspotters!</p>
<p>-Eric</p>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/DfFd7qZKZOs" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Fanzter gets a Mustache</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/2RXCbRy7CQE/</link>
		<comments>http://fanzter.com/blog/2009/06/23/fanzter-gets-a-mustache/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 13:59:19 +0000</pubDate>
		<dc:creator>Aaron LaBerge</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://fanzter.com/blog/?p=221</guid>
		<description><![CDATA[
We’re excited to announce today that Fanzter has acquired Mustache, Inc., a Richmond, VA-based software development company. Mustache&#8217;s founder, Jon Maddox, will be joining Fanzter full-time and will lead technology and product development for the company. When we started Fanzter, we committed ourselves to hiring only the best people, launching the best products, and partnering [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a style="text-decoration: none;" href="http://mustacheinc.com"><img class="aligncenter size-full wp-image-362" style="margin-bottom: 10px; border: 0px;" title="mustache_blog_mast" src="http://blog-image.fanzter.com.s3.amazonaws.com/blog/wp-content/uploads/2009/06/mustache_blog_mast.gif" alt="mustache_blog_mast" width="560" height="100" /></a></p>
<p>We’re excited to announce today that Fanzter has acquired <a title="mustache inc." href="http://mustacheinc.com" target="_blank">Mustache, Inc.</a>, a Richmond, VA-based software development company. Mustache&#8217;s founder, <a title="Jon Maddox on Twitter" href="http://twitter.com/maddox" target="_blank">Jon Maddox</a>, will be joining Fanzter full-time and will lead technology and product development for the company. When we started Fanzter, we committed ourselves to hiring only the best people, launching the best products, and partnering with only the best companies. Our acquisition of Mustache is consistent with this theme and, in Jon, we are excited about the opportunity to add a brilliant entrepreneur and product-builder to our team.</p>
<p>Mustache has created several popular iPhone applications such as <a title="Summizer" href="http://bit.ly/summizer-mi" target="_blank">Summizer</a>, <a title="Streaks" href="http://bit.ly/streaksmi" target="_blank">Streaks</a>, and Brackets. If you&#8217;ve ever tried any of these apps, then you know how elegant and useful they are. We&#8217;re proud to add these products to our growing portfolio.</p>
<p>This acquisition gives us an incredibly well-rounded product suite &#8211; a family of applications that are informational, entertaining, and a little bit addictive (we hope). It definitely takes Fanzter to a new level of excellence, and we&#8217;re looking forward to what&#8217;s next. We can guarantee it won&#8217;t be boring.</p>
<p>-Aaron</p>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/2RXCbRy7CQE" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Check out Inkd!</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/0k8FQO3hs54/</link>
		<comments>http://fanzter.com/blog/2009/03/23/check-out-inkd/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 13:54:03 +0000</pubDate>
		<dc:creator>Aaron LaBerge</dc:creator>
				<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://fanzter.com/blog/?p=213</guid>
		<description><![CDATA[Today our friends at Curious Office launched their newest product &#8211; Inkd.

Inkd is a buy and sell marketplace for printed materials (brochures, business cards, flyers, envelopes, etc.) where business owners can choose from original templates made by professional designers. It&#8217;s an awesome service and definitely worth checking out.
Enjoy!
-Aaron
]]></description>
			<content:encoded><![CDATA[<p>Today our friends at <a href="http://www.curiousoffice.com/">Curious Office</a> launched their newest product &#8211; <a href="http://inkd.com">Inkd</a>.</p>
<p style="text-align: center;"><img class="size-full wp-image-315  aligncenter" style="border: 0px; float: none;" title="welcome_to_inkdjpg1" src="http://blog-image.fanzter.com.s3.amazonaws.com/blog/wp-content/uploads/2009/04/welcome_to_inkdjpg1.jpeg" alt="welcome_to_inkdjpg1" width="350" height="286" /></p>
<p><a href="http://inkd.com">Inkd</a> is a buy and sell marketplace for printed materials (brochures, business cards, flyers, envelopes, etc.) where business owners can choose from original templates made by professional designers. It&#8217;s an awesome service and definitely worth checking out.</p>
<p>Enjoy!</p>
<p>-Aaron</p>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/0k8FQO3hs54" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Coolspotters and Newsweek</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/fh65bzGFx0o/</link>
		<comments>http://fanzter.com/blog/2009/03/11/coolspotters-and-newsweek/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 13:48:42 +0000</pubDate>
		<dc:creator>Aaron LaBerge</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Coolspotters]]></category>

		<guid isPermaLink="false">http://fanzter.com/blog/?p=207</guid>
		<description><![CDATA[Today, we announced that Fanzter and Newsweek have formed a partnership which has Coolspotters powering content modules on Newsweek.com. We&#8217;re incredibly excited about this.


Hop on over to Newsweek and check it out.
-Aaron
If you’re interested, here’s the official press release about the partnership.
]]></description>
			<content:encoded><![CDATA[<p>Today, we announced that Fanzter and Newsweek have formed a partnership which has <a href="http://coolspotters.com">Coolspotters</a> powering content modules on <a href="http://www.newsweek.com">Newsweek.com</a>. We&#8217;re incredibly excited about this.</p>
<div style="text-align: center;"><a href="http://www.newsweek.com"><img class="aligncenter size-full wp-image-210" style="border: 0; float: none;" title="Newsweek Module" src="http://www1.images.fanzter.com/blog/newsweekmodule_pr1.png" alt="Newsweek Module" width="400" /></a></div>
<p>
Hop on over to <a href="http://www.newsweek.com">Newsweek</a> and check it out.</p>
<p>-Aaron</p>
<p>If you’re interested, here’s the <a href="http://fanzter.com/press/coolspotters-newsweek-03112009.pdf">official press release</a> about the partnership.</p>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/fh65bzGFx0o" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Opportunity Ahead</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/exWXXRh-JOQ/</link>
		<comments>http://fanzter.com/blog/2009/03/03/fanzter-series-b-funding/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 22:35:51 +0000</pubDate>
		<dc:creator>Aaron LaBerge</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://fanzter.com/blog/?p=151</guid>
		<description><![CDATA[
Today I&#8217;m excited to announce that Fanzter, Inc. recently closed an investment round with our friends and new partners at Steamboat Ventures. Steamboat is a top-tier venture firm, and we believe their expertise and approach to growth can help us develop great, new entertainment properties. Dan Beldy will be joining our board of directors, bringing [...]]]></description>
			<content:encoded><![CDATA[<p><center><img src="http://www1.images.coolspotters.com/blog/opportunity.jpg" alt="Opportunity Ahead" style="float: none;" /></center></p>
<p>Today I&#8217;m excited to announce that Fanzter, Inc. recently closed an investment round with our friends and new partners at <a href="http://steamboatvc.com/">Steamboat Ventures</a>. Steamboat is a top-tier venture firm, and we believe their expertise and approach to growth can help us develop great, new entertainment properties. <a href="http://steamboatvc.com/bio.php?member=db">Dan Beldy</a> will be joining our board of directors, bringing incredible experience as both an investor and entrepreneur.</p>
<p><a href="http://coolspotters.com">Coolspotters</a>&#8216; growth over the last year has been amazing. To date, our growth has been entirely viral with no money spent on marketing or PR. And the product was developed by a relatively small team.</p>
<p>With this new partnership and funding, we are in a very strong position to accelerate the growth of Coolspotters, continue enhancing and extending the product, and begin building new, next-gen products. Apart from those items, we plan on staying lean and focused.</p>
<p>Over the next year, you can expect to see some exciting developments from Fanzter, Inc. as we try to capture the world of opportunity ahead of us. Stay tuned.</p>
<p>Thanks for being with us on this adventure and we continue to appreciate all of your support.</p>
<p>-Aaron</p>
<p>If you’re interested, here’s the <a href="http://fanzter.com/press/fanzter-series-b-funding-03032009.pdf">official press release</a> about our Series B funding.</p>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/exWXXRh-JOQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>You like me, you really like me!</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/71Q0EEJwQ6U/</link>
		<comments>http://fanzter.com/blog/2008/12/18/you-like-me-you-really-like-me/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 21:52:29 +0000</pubDate>
		<dc:creator>Aaron LaBerge</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Coolspotters]]></category>

		<guid isPermaLink="false">http://fanzter.com/blog/?p=85</guid>
		<description><![CDATA[




Coolspotters won the Open Web Award for Best Fashion Application

The 2nd Annual Open Web Awards is a multilingual, international online voting competition that covers major innovations in web technology and honors the top achievements of websites and services in 26 categories. Other winners include Twitter, Digg, Youtube, Flickr, and Wikipedia. This year there were over [...]]]></description>
			<content:encoded><![CDATA[<div>
<img alt="" src="http://img.skitch.com/20081218-fhk37yj4fuxi1k99r4csrb9u3f.jpg" title="Coolspotters wins Open Web Award" class="alignnone" width="300" height="173" />
</div>
<div style="clear: both;"></div>
<div style="margin-top: 5px;">
<h3><strong>Coolspotters won the Open Web Award for Best Fashion Application</strong></h3>
<p>
The 2nd Annual Open Web Awards is a multilingual, international online voting competition that covers major innovations in web technology and honors the top achievements of websites and services in 26 categories. Other winners include Twitter, Digg, Youtube, Flickr, and Wikipedia. This year there were over 50,000 nominations, and almost 200,000 votes.
</p>
<p>We are incredibly proud because, in addition to the <a href="http://mashable.com/2008/12/16/open-web-awards-2-winners/">People’s Choice award</a>, we also won the <a href="http://mashable.com/2008/12/10/announcing-bloggers-choice-open-web-awards-winners/">Blogger’s Choice award</a>. We would like to thank everyone that nominated and voted for us. We couldn’t have done it without you!!</p>
</div>
<div style="clear: both;"></div>
<div style="margin-top: 5px;">
<a href="http://mashable.com/2008/12/16/open-web-awards-2-winners/"><img alt="" src="http://img.skitch.com/20081218-cx31mbjkgg31urfnaqsn5d15rp.jpg" style="border: 0" title="Coolspotters wins Open Web Award for Best Fashion Application" class="alignnone" width="120" height="144" /></a><a href="http://mashable.com/2008/12/10/announcing-bloggers-choice-open-web-awards-winners/"><img alt="" src="http://img.skitch.com/20081218-c3t6pk2wuappxqcn45agn9u84b.jpg" title="Coolspotters wins Open Web Award for Best Fashion Application" class="alignnone" style="border: 0" width="120" height="145" /></a>
</div>
<div style="clear: both;"></div>
<div style="margin-top: 10px;">
<p>So as we end 2008 on a high note, we wish everyone a very happy and joyous holiday season!</p>
<p>See you in 2009.</p>
</div>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/71Q0EEJwQ6U" height="1" width="1"/>]]></content:encoded>
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		<title>We’re in the Finals.</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/kaWpq1u1-h8/</link>
		<comments>http://fanzter.com/blog/2008/12/03/were-in-the-finals/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 02:03:20 +0000</pubDate>
		<dc:creator>Aaron LaBerge</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://blog.fanzter.com/?p=72</guid>
		<description><![CDATA[Coolspotters is a finalist in the Open Web Awards. We&#8217;d like to thank everyone who voted for us in the last round. Thanks to you, we&#8217;re one of the one of the 3 finalists in the Fashion category!!
We still need your support. The final round of voting starts today and ends on December 14th, at [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://coolspotters.com">Coolspotters</a> is a finalist in the Open Web Awards. We&#8217;d like to thank everyone who voted for us in the last round. Thanks to you, we&#8217;re one of the one of the 3 finalists in the Fashion category!!</p>
<p>We still need your support. The final round of voting starts today and ends on December 14th, at midnight. You can help us by voting for <a href="http://coolspotters.com">Coolspotters</a> at Mashable.com (and if you really like us, you can vote more than once each day until the 14th).</p>
<p>Thanks again. We hope you have a joyous holiday season!!</p>
<p>-Aaron</p>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/kaWpq1u1-h8" height="1" width="1"/>]]></content:encoded>
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		<title>The Coolspotters Holiday Gift Guide has arrived</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/Kqs60oRH7X8/</link>
		<comments>http://fanzter.com/blog/2008/11/27/coolspotters-holiday-gift-guide-has-arrived/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 06:43:13 +0000</pubDate>
		<dc:creator>Eric Kirsten</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Company News]]></category>
		<category><![CDATA[Coolspotters]]></category>

		<guid isPermaLink="false">http://blog.fanzter.com/?p=64</guid>
		<description><![CDATA[Hard to believe another year has come and (almost) gone.  It&#8217;s been a great one for Fanzter in so many ways. But as we head into the heart of the holiday season, now is not the time for reflection; now is the time for finding perfect gifts for the special people in our lives. [...]]]></description>
			<content:encoded><![CDATA[<p>Hard to believe another year has come and (almost) gone.  It&#8217;s been a great one for Fanzter in so many ways. But as we head into the heart of the holiday season, now is not the time for reflection; now is the time for finding perfect gifts for the special people in our lives. It is officially shopping season.</p>
<p>We&#8217;re very proud to announce our first <a href="http://coolspotters.com/gifts">Coolspotters Holiday Gift Guide</a>. Featuring our most popular product categories, the Guide offers our top individual product selections for 2008. There&#8217;s a reason our final picks are popular with not only celebrities and public figures, but with the entire Coolspotters community.  Very simply, we believe they&#8217;re the best.  So check it out and see for yourself!  The <a href="http://coolspotters.com/gifts">Coolspotters Gift Guide</a> has arrived!</p>
<p>Happy Thanksgiving,<br />
Eric</p>
<img src="http://feeds.feedburner.com/~r/fanzterinc/~4/Kqs60oRH7X8" height="1" width="1"/>]]></content:encoded>
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		<title>Coolspotters has been nominated for an Open Award</title>
		<link>http://feedproxy.google.com/~r/fanzterinc/~3/ux8F33xF9Ng/</link>
		<comments>http://fanzter.com/blog/2008/11/21/coolspotters-has-been-nominated-for-an-open-award/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 19:39:54 +0000</pubDate>
		<dc:creator>Aaron LaBerge</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://blog.fanzter.com/?p=58</guid>
		<description><![CDATA[Coolspotters (our first product) is one of the 10 finalists in the Fashion category for the Open Awards.  The Open Web Awards recognizes and honors the top achievements of online companies in 26 categories. We could not be happier to be considered one of the web&#8217;s major innovators in the Fashion category.
The final round [...]]]></description>
			<content:encoded><![CDATA[<p>Coolspotters (our first product) is one of the 10 finalists in the Fashion category for the Open Awards.  The Open Web Awards recognizes and honors the top achievements of online companies in 26 categories. We could not be happier to be considered one of the web&#8217;s major innovators in the Fashion category.</p>
<p>The final round of voting starts now and ends on midnight November 30th. We would love to have your support. You can help us by voting for Coolspotters at Mashable.com.</p>
<p>Wish us luck!!</p>
<p>Aaron</p>
<p>Aaron LaBerge<br />
CEO, Fanzter<br />
aaron@fanzter.com</p>
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