Wholesale Silver Jewelry News

Ebay...the next frontier for independent jewelers

2007-07-16T16:12:00.000-04:00

According to the latest survey by JCOC, Ebay is the second most popular destination to shop for jewelry online. 19% of the the survey participants made their purchase through Ebay. See below for details:
Bidz.com - 22%
Ebay.com - 19%
JewelryTelevision.com - 14%
Overstock.com - 10%
Amazon.com - 8%
Ice.com - 5%
Bluenile.com - 2%
Ashford.com - 1%
Seems like for independent jewelers, the best way to join the e-commerce arena is to sell their collection through Ebay.

Demand for silver jewelry is on the rise.

2007-07-14T14:05:00.000-04:00

There's something to learn from this mother's Day shopping season...
According to a recent survey conducted by Jewelry Consumer Opinion Council, the number of consumers who actually bought silver jewelry for the occasion is 56% higher than those who were planning on buying silver jewelry for their mom. Compare with the same survey conducted in 2006, there is a 200% increase on consumers who intended to buy silver jewelry and a 6% increase on those who actually bought silver. According to the same survey, silver jewelry has surpassed white gold as the second favorite for Mother's Day and earrings and necklaces (including pendants with chains) has remained the two most popular category.
About one-third of the survey participants spent less than $100, with 30% spent $100-$200 and 30% spent $200-$1000. With 50% of all participants were planning on spending $100-$300, it means a lot of consumers wanted more but spending less at the end.
Consumers wants fine jewelry but at a lower price point. Unlike traditional plain silver or costume jewelry, premium design silver jewelry with rhodium finish has the appeal of a precious metal with the look and feel of fine jewelry at the price most consumers can afford.

Double your sales with Jewelry Sets

2007-07-13T14:54:00.000-04:00

One of the most common enquires from our wholesale silver jewelry clients..."Do you have new matching sets coming in?"
The logic is simple.
When a retail customer is out looking for a pair of earrings or a pendant, chances are they will buy the matching piece if it is available. This is especially true in the case of silver jewelry where cost plays a much smaller part than gold or platinum jewelry when it comes to the final decision factor.

Aurèle Premium Design Rings Collection

2007-07-12T15:05:00.000-04:00

Two tones are in!
These rings are part of our new Aurèle Collection - Premium design sterling silver jewelry with gold and rhodium finish. Comparing with fine jewelry available in the market, this collection has taken our silver jewelry designs to a new level. With the recent hikes in gold prices, the demand for sterling silver jewelry has increased substantially. This collection has truely brought luxury jewelry to the mass market.