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	<title>EVCin</title>
	
	<link>http://www.voncoelln.com/eric</link>
	<description>All About the Data Around Marketing, Social Media, Games and More</description>
	<lastBuildDate>Wed, 06 Jul 2011 10:22:21 +0000</lastBuildDate>
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		<title>Zynga Making 4.4 Cents per DAU</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/fdhkyuBRRlo/</link>
		<comments>http://www.voncoelln.com/eric/2011/07/06/zynga-making-4-4-cents-per-dau/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 10:22:21 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[ARPU]]></category>
		<category><![CDATA[CityVille]]></category>
		<category><![CDATA[Empires and Allies]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[FrontierVille]]></category>
		<category><![CDATA[RewardVille]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=851</guid>
		<description><![CDATA[I tweeted upon Zynga's S1 filing last week that it looked like Zynga was making 4.4 cents per DAU.  Here's a more detailed breakdown of revenue, DAU by game and some trends that could impact the successive quarterly revenues moving forward.]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2011/07/06/zynga-making-4-4-cents-per-dau/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2011/07/06/zynga-making-4-4-cents-per-dau/</feedburner:origLink></item>
		<item>
		<title>Two Reasons CityVille Broke 100 Million MAUs</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/a7yKlkdBT3w/</link>
		<comments>http://www.voncoelln.com/eric/2011/01/15/two-reasons-cityville-broke-100-million-maus/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 20:59:19 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[City Games]]></category>
		<category><![CDATA[CityVille]]></category>
		<category><![CDATA[Playdom]]></category>
		<category><![CDATA[Playfish]]></category>
		<category><![CDATA[Social City]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=848</guid>
		<description><![CDATA[CityVille leveraged new email invite capabilities and a first mover advantage - of sorts - to help it hit 100 million Monthly Active Users]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2011/01/15/two-reasons-cityville-broke-100-million-maus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2011/01/15/two-reasons-cityville-broke-100-million-maus/</feedburner:origLink></item>
		<item>
		<title>Zynga Invades the 7-11 on My Block</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/Q1AHp1Fyw1g/</link>
		<comments>http://www.voncoelln.com/eric/2010/05/28/zynga-invades-the-7-11-on-my-block/#comments</comments>
		<pubDate>Fri, 28 May 2010 04:56:44 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[7-11]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Mafia Wars]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Treasure Isle]]></category>
		<category><![CDATA[YoVille]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=818</guid>
		<description><![CDATA[What happens when Zynga invades my 7-11 around the corner...can off-line user acquisition domination be far behind?]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2010/05/28/zynga-invades-the-7-11-on-my-block/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2010/05/28/zynga-invades-the-7-11-on-my-block/</feedburner:origLink></item>
		<item>
		<title>Zynga Has City-Building Theme, Playdom’s Social City in its Sights</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/VX7n4SjGM2g/</link>
		<comments>http://www.voncoelln.com/eric/2010/03/18/zynga-has-city-building-theme-playdoms-social-city-in-its-sights/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 03:57:17 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[Playdom]]></category>
		<category><![CDATA[Social City]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=793</guid>
		<description><![CDATA[Survey by Zynga tips off their intention to enter the city building sim genre and take on Playdom's scorching hot Social City.]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2010/03/18/zynga-has-city-building-theme-playdoms-social-city-in-its-sights/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2010/03/18/zynga-has-city-building-theme-playdoms-social-city-in-its-sights/</feedburner:origLink></item>
		<item>
		<title>The Post-Notification Era on Facebook’s Platform: Viral Marketing Isn’t Dead Yet</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/Ts6wAmwOQoY/</link>
		<comments>http://www.voncoelln.com/eric/2010/03/18/the-post-notification-era-on-facebook%e2%80%99s-platform-viral-marketing-isn%e2%80%99t-dead-yet/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 03:04:53 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[CrowdStar]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Games Dashboard]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Notifications]]></category>
		<category><![CDATA[Playdom]]></category>
		<category><![CDATA[Playfish]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=786</guid>
		<description><![CDATA[Facebook depricated Notificaitons for applications on March 1st - Clearly it’s not the doomsday scenario that some feared as developers are mostly relying on email or fan page posts to replace application-to-user notifications, while user-to-user notifications are being facilitated through creative use of Wall Posts.]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2010/03/18/the-post-notification-era-on-facebook%e2%80%99s-platform-viral-marketing-isn%e2%80%99t-dead-yet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2010/03/18/the-post-notification-era-on-facebook%e2%80%99s-platform-viral-marketing-isn%e2%80%99t-dead-yet/</feedburner:origLink></item>
		<item>
		<title>FarmVille Horse Stable Promo Replicated for Other Zynga Hits</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/aP7g6lotgas/</link>
		<comments>http://www.voncoelln.com/eric/2010/02/22/farmville-horse-stable-promo-replicated-for-other-zynga-hits/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:09:03 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cafe World]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Gifting]]></category>
		<category><![CDATA[Mafia Wars]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=781</guid>
		<description><![CDATA[Successful viral marketing promos in FarmVille have been quickly passed along to two other Zynga hits: Cafe World and Mafia Wars.  Whether they will see similar traffic boosts remains to be seen.]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2010/02/22/farmville-horse-stable-promo-replicated-for-other-zynga-hits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2010/02/22/farmville-horse-stable-promo-replicated-for-other-zynga-hits/</feedburner:origLink></item>
		<item>
		<title>Can Users Find Their Games in the New Facebook Homepage?</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/TMKvbTegaMU/</link>
		<comments>http://www.voncoelln.com/eric/2010/02/19/can-users-find-their-games-in-the-new-facebook-homepage/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 19:57:25 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bookmarks]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Games Dashboard]]></category>
		<category><![CDATA[Mafia Wars]]></category>
		<category><![CDATA[Playdom]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=767</guid>
		<description><![CDATA[Users seem to be struggling in finding games in the new Facebook homepage redesign. While there is a lot of promise in the newly introduced games dashboard, further education cannot overcome the fundamental design flaw of not having “games” as a persistent part of the site navigation, visible from every page. ]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2010/02/19/can-users-find-their-games-in-the-new-facebook-homepage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2010/02/19/can-users-find-their-games-in-the-new-facebook-homepage/</feedburner:origLink></item>
		<item>
		<title>How FarmVille Finally Broke Through 30 Million Daily Active Users</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/WW6cmuADZPo/</link>
		<comments>http://www.voncoelln.com/eric/2010/02/19/how-farmville-finally-broke-through-30-million-daily-active-users/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 16:55:07 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Gifting]]></category>
		<category><![CDATA[Mafia Wars]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=745</guid>
		<description><![CDATA[FarmVille bucks the no-growth trend, passing 30 million by twisting the "gifting" mechanism from sending gifts to asking for gifts.]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2010/02/19/how-farmville-finally-broke-through-30-million-daily-active-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2010/02/19/how-farmville-finally-broke-through-30-million-daily-active-users/</feedburner:origLink></item>
		<item>
		<title>The Hidden Benefits of Incorporating Facebook Credits?</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/E_90wGVsVqo/</link>
		<comments>http://www.voncoelln.com/eric/2010/02/19/the-hidden-benefits-of-incorporating-facebook-credits/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 05:33:05 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[CrowdStar]]></category>
		<category><![CDATA[Facebook Credits]]></category>
		<category><![CDATA[Games Dashboard]]></category>
		<category><![CDATA[Happy Aqaurium]]></category>
		<category><![CDATA[Happy Island]]></category>
		<category><![CDATA[Happy Pets]]></category>
		<category><![CDATA[Payment Methods]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=755</guid>
		<description><![CDATA[Incorporating Facebook Credits may make you a Featured Game on the new Games Dashboard, but it doesn't necessarily drive you new traffic.  Plus the intriguing reach of STi's prepaid-phone-cards-turned-virtual-goods-gift-card.]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2010/02/19/the-hidden-benefits-of-incorporating-facebook-credits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.voncoelln.com/eric/2010/02/19/the-hidden-benefits-of-incorporating-facebook-credits/</feedburner:origLink></item>
		<item>
		<title>Quick Hits: Getting Users to Sign Up, Gangster City Isn’t Sticky, and 6 Million DAU for Poker?</title>
		<link>http://feedproxy.google.com/~r/evcin/~3/MlUxpMo2EE8/</link>
		<comments>http://www.voncoelln.com/eric/2010/02/08/quick-hits-getting-users-to-sign-up-gangster-city-isnt-sticky-and-6-million-dau-for-poker/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 13:00:39 +0000</pubDate>
		<dc:creator>EVCinNYC</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[Cafe World]]></category>
		<category><![CDATA[Ganster City]]></category>
		<category><![CDATA[Mafia Wars]]></category>
		<category><![CDATA[Playfish]]></category>
		<category><![CDATA[Social Games Sticky Factor]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.voncoelln.com/eric/?p=729</guid>
		<description><![CDATA[Zynga innovates with a progress bar to get users to sign up for mutliple communication devices.  Playfish's Gangster City doesn't look like it's sticky enough as DAUs flatten out.   And Zynga Poker touts 6 million daily users - but they still haven't reached that number yet on Facebook.]]></description>
		<wfw:commentRss>http://www.voncoelln.com/eric/2010/02/08/quick-hits-getting-users-to-sign-up-gangster-city-isnt-sticky-and-6-million-dau-for-poker/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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