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		<title>22 Books to Help You Build a Business That Lasts, While the AI Race Rewrites the Rules Around You</title>
		<link>https://www.eugeneyiga.com/22-books-to-help-you-build-a-business-that-lasts-while-the-ai-race-rewrites-the-rules-around-you/</link>
		
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		<pubDate>Tue, 30 Jun 2026 04:00:43 +0000</pubDate>
				<category><![CDATA[Newsletters]]></category>
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					<description><![CDATA[The companies building AI cannot agree on where it is going. Their contradictions, more than their product launches, tell you &#8230; <a class="kt-excerpt-readmore more-link" href="https://www.eugeneyiga.com/22-books-to-help-you-build-a-business-that-lasts-while-the-ai-race-rewrites-the-rules-around-you/">Read More</a>]]></description>
										<content:encoded><![CDATA[<p data-sourcepos="27:1-27:116;6800-6915">The companies building AI cannot agree on where it is going. Their contradictions, more than their product launches, tell you what comes next.</p>
<p data-sourcepos="27:1-27:116;6800-6915"><span id="more-4353"></span></p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="13:1-13:1136;457-1592">SpaceX raised $75 billion in the biggest stock market debut on record. Press coverage has been euphoric, with <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.economist.com/leaders/2026/05/21/spacex-is-capitalism-on-rocket-fuel">the Economist</a></strong> calling it &#8220;capitalism at its most remarkable&#8221;. Its 277-page prospectus, however, shows that artificial intelligence accounts for 93% of its claimed $28.5 trillion addressable market, with little engagement on how Elon Musk&#8217;s lab, xAI, will manage that work. xAI&#8217;s safety team is reported to number two or three people, against roughly 200 at OpenAI. Under oath in April, Musk said he was &#8220;not sure what a safety card is&#8221;. Four AI safety organisations, including The Midas Project, <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.spacexai-risks.org/report/">read the filing</a></strong> so the market wouldn&#8217;t have to. Their conclusion was that investors cannot price a risk the company will not disclose. Since trading began, the shares have fallen back, and Musk&#8217;s trillionaire status with them.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="15:1-15:1076;1594-2669">OpenAI&#8217;s listing is next, though reports suggest the company may now delay it into next year, given how SpaceX&#8217;s share price has fallen back since trading began. The trial Musk brought against Sam Altman <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.economist.com/finance-and-economics/2026/06/01/can-the-stockmarket-swallow-spacex-anthropic-and-openai"><strong>ended on a technicality</strong></a>, with no court ruling on whether OpenAI had betrayed its nonprofit mission. The testimony itself produced the most detailed audit of a frontier lab to date: Greg Brockman&#8217;s private diary asking &#8220;maybe we should just flip to a for-profit&#8221;; Mira Murati testifying that Altman gave mixed orders and bypassed safety reviews; and Altman disclosing over $2 billion in personal holdings in companies that do business with OpenAI. The governance question moves from a courtroom, where it was at least asked, to public markets, where it will simply be priced.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="17:1-17:823;2671-3493">Anthropic filed confidentially on 1 June at a reported $965 billion valuation, briefly surpassing OpenAI&#8217;s $851 billion. Dario Amodei used the same week to publish <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://darioamodei.com/post/policy-on-the-ai-exponential">an essay</a></strong> arguing that voluntary restraint in the AI race has reached its limit, calling for FAA-style mandatory third-party testing of frontier models with government power to block deployment. He committed $350 million to research on AI&#8217;s labour-market fallout. The generous reading: this is the only honest position available to him; voluntary restraint has hit its commercial ceiling. The harder reading is that funding labour research constrains nothing on its own. Indeed, the rules that would actually bind Anthropic remain untested, and the company keeps its foot on the accelerator while it waits.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="19:1-19:1079;3495-4573">Google announced no IPO since it didn&#8217;t need to. But Apple&#8217;s <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.apple.com/newsroom/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/"><strong>WWDC press release</strong></a> described Siri AI as &#8220;profoundly more capable&#8221; and &#8220;rebuilt from the ground up&#8221; without mentioning that its cloud tier runs on Google&#8217;s infrastructure or that its foundation layer is built on Gemini, in what Bloomberg reports as a roughly $1 billion-a-year arrangement. Gemini now has 900 million monthly users, and Brian X. Chen at the <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.nytimes.com/2026/05/19/technology/personaltech/google-gemini-ai.html"><strong>New York Times</strong></a> calls Google the dark horse winner of the consumer AI race. <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.economist.com/business/2026/05/20/google-is-dethroning-openai-as-the-king-of-consumer-ai"><strong>The Economist</strong></a> supplies the cost of that ubiquity: 3.2 quadrillion tokens a month, $190 billion of capital expenditure this year, and usage caps quietly introduced after the I/O keynote. So the competitive race that the press keeps talking about seems to sit inside a distribution race that may already be settled.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="21:1-21:572;4575-5146">Meta took a different path. In April it released Muse Spark, its first frontier model in over a year, and made it <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://thenewstack.io/meta-abandons-llama-spark/"><strong>closed source</strong></a>. After three years of Mark Zuckerberg publishing manifestos in defence of open AI, and after Llama reached 1.2 billion downloads, releasing weights for free was no longer compatible with capital expenditure that will reach between $115 and $135 billion in 2026. The exit leaves the open-weight ecosystem dominated by Chinese labs and their models: Alibaba&#8217;s Qwen, Moonshot&#8217;s Kimi, Z.ai&#8217;s GLM, and DeepSeek.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="23:1-23:1109;5148-6256">Indeed, while these five American companies have been busy contradicting themselves, the people who actually pay for AI have been quietly making other choices. DeepSeek&#8217;s V4 lands at a fraction of the price of GPT-5.5 with a million-token context window, even though the Economist judged the sequel <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.economist.com/business/2026/04/28/why-deepseeks-sequel-failed-to-impress">failed to impress </a></strong>(the company has just raised $7.4 billion at a valuation above $50 billion). Z.ai&#8217;s GLM-5.2 <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.nytimes.com/2026/06/25/technology/zai-china-artificial-intelligence-models.html"><strong>runs at roughly an eighth the cost</strong> </a>of Claude Opus 4.8 and ranks third worldwide for AI tasks. In fact, six of the top ten models globally are now Chinese. <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://restofworld.org/2026/when-americans-choose-chinese-ai/">Rest of World</a></strong> even reports that US developers are switching in numbers that have moved from interesting to material. Now ChatGPT&#8217;s global market share has fallen below 50% for the first time.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="25:1-25:541;6258-6798">Watching this play out, I see the familiar pattern of incumbents fighting so hard for each other&#8217;s customers that they fail to notice the customers walking out the side door. The Chinese models are not yet the best, but they are cheap enough to make that question feel academic and open enough to run on your own infrastructure. Meanwhile, the gap is closing. Indeed, when American labs are valued in the high hundreds of billions on the assumption that their pricing power holds, and that pricing power is quietly being routed around, something has to give.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="27:1-27:116;6800-6915">Perhaps all this is much like John Banville writes in <a href="https://www.goodreads.com/en/book/show/3656.The_Sea"><strong>The Sea</strong></a>:</p>
<blockquote>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="27:1-27:116;6800-6915"><strong> &#8220;What is money, after all? Almost nothing, when one has a sufficiency of it.&#8221;</strong></p>
</blockquote>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="29:1-29:145;6917-7061">For more inspiration, here are some of my favourite <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://seths.blog/"><strong>Seth Godin</strong></a> quotes from his 2025 blog posts, together with a recommended title from <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://blinki.st/b4313eeaaca0?referral=app">Blinkist</a></strong>.</p>
<blockquote><p><strong>&#8220;Begin. Learn. Succeed. Then add complexity.&#8221; ~<a href="https://seths.blog/2025/11/complex-systems/"> Complex systems</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/the-startup-lifecycle-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=670fbbac6e28c9000659bcb4&amp;referral_token=b4313eeaaca0"><strong>The Startup Lifecycle</strong></a></p>
<blockquote><p><strong>&#8220;Don&#8217;t find customers for your products, find products for your customers.&#8221; ~<a href="https://seths.blog/2025/12/building-blocks-of-marketing/"> Building blocks of marketing</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/me-my-customer-and-ai-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68d2435ba9570b00116814b7&amp;referral_token=b4313eeaaca0"><strong>Me, My Customer, and AI</strong></a></p>
<blockquote><p><strong>&#8220;Entrepreneurship isn&#8217;t about building a giant company that makes money. Instead, it&#8217;s the attitude of solving problems, creating leverage and building something bigger than one&#8217;s self. When people are enrolled in this journey, they&#8217;re open to possibility and optimism.&#8221; ~<a href="https://seths.blog/2025/10/finding-your-cohort/"> Finding your cohort</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/the-resilient-founder-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>The Resilient Founder</strong></a></p>
<blockquote><p><strong>&#8220;Even if you charge by the hour, you&#8217;re not selling hours. You&#8217;re selling something clients can use. Clients will pay more for something useful than something that was difficult.&#8221; ~<a href="https://seths.blog/2025/11/kinds-of-value/"> Kinds of value</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/sell-or-be-sold-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves">Sell or Be Sold</a></strong></p>
<blockquote><p><strong>&#8220;Find the smallest viable audience.&#8221; ~<a href="https://seths.blog/2025/07/65-thoughts/"> Notes to myself</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/build-a-business-you-love-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=6834c26a5ea82b001380a2c8&amp;referral_token=b4313eeaaca0"><strong>Build a Business You Love</strong></a></p>
<blockquote><p><strong>&#8220;Hustling is a race to the bottom, and our competitors lean and hustle in response… which means that we&#8217;re now under pressure to hustle more than we think is appropriate, driven by the same forces that led us to hustle in the first place.&#8221; ~<a href="https://seths.blog/2025/09/the-hustle-loop/"> The hustle loop</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/buoyant-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67687b873fcb51000737c87d&amp;referral_token=b4313eeaaca0"><strong>Buoyant</strong></a></p>
<blockquote><p><strong>&#8220;If you work on your own, your productivity choices are up to you. But when you involve others in your project, the default should be to honour the habits of the most productive member of the team.&#8221; ~<a href="https://seths.blog/2025/04/simple-and-painless-productivity/"> Simple and painless productivity</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/team-intelligence-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=6926c854291802000d85286a&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong>Team Intelligence</strong></a></p>
<blockquote><p><strong>&#8220;Instead of seeking to fail your way to enough, it makes more sense to commit your way to better.&#8221; ~<a href="https://seths.blog/2025/06/big-scale-big-impact/"> Big scale, big impact</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/free-books/10x-is-easier-than-2x-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>10x is Easier than 2x</strong></a></p>
<blockquote><p><strong>&#8220;It&#8217;s tempting to seek out the easy gigs and the straightforward projects. But of course, if they&#8217;re the easy ones, there&#8217;s probably quite a few people eager to do them. So your ability to add unique value goes down.&#8221; ~<a href="https://seths.blog/2025/07/finding-the-difficult-work/"> Finding the difficult work</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/the-idea-is-the-easy-part-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>The Idea is the Easy Part</strong></a></p>
<blockquote><p><strong>&#8220;Just because it&#8217;s useful, needed or worthwhile doesn&#8217;t mean it&#8217;s a good business.&#8221; ~<a href="https://seths.blog/2025/04/a-good-business/"> A good business</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/a-cure-for-the-common-company-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>A Cure for the Common Company</strong></a></p>
<blockquote><p><strong>&#8220;Scale is rarely the first signal of important work.&#8221; ~<a href="https://seths.blog/2025/03/the-nse-confusions/"> The NSE confusions</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/free-books/the-song-of-significance-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>The Song of Significance</strong></a></p>
<blockquote><p><strong>&#8220;Tell me what your tactic is trying to accomplish and I&#8217;ll be halfway to understanding what your strategy is.&#8221; ~<a href="https://seths.blog/2025/05/every-tactic/"> Every tactic…</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/free-books/myths-of-strategy-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>Myths of Strategy</strong></a></p>
<blockquote><p><strong>&#8220;We get to choose who we&#8217;re here for.&#8221; ~ <a href="https://seths.blog/2025/03/picky-or-particular/">Picky or particular?</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/finding-clarity-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>Finding Clarity</strong></a></p>
<blockquote><p><strong>&#8220;We get to pick which sort of projects we take on.&#8221; ~ <a href="https://seths.blog/2025/06/rigor-and-curiosity/">Rigor and curiosity</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/pivot-or-die-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=672b706859238500105f2362&amp;referral_token=b4313eeaaca0"><strong>Pivot or Die</strong></a></p>
<blockquote><p><strong>&#8220;When fans commit to a movement and help it grow, they benefit. Not every group is going to become a movement, but if we don&#8217;t bring others along, we&#8217;re not going to make a change happen. Movements move.&#8221; ~ <a href="https://seths.blog/2025/05/1000-untrue-fans/">1,000 fans (which sort?)</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/irresistible-change-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=6939361c8ba4e50007b99849&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong>Irresistible Change</strong></a></p>
<blockquote><p><strong>&#8220;When we acknowledge that the people we&#8217;re teaching, leading or selling to see the world differently than we do, we can improve the user experience and deliver better results.&#8221; ~ <a href="https://seths.blog/2025/02/clarity-about-the-benefits/">Clarity about the benefits</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/free-books/mixed-signals-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>Mixed Signals</strong></a></p>
<blockquote><p><strong>&#8220;When we can build connections between demographics and psychographics, it&#8217;s easier to surprise, delight and serve our customers.&#8221; ~ <a href="https://seths.blog/2025/07/surprising-insights/">Surprising insights</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/growth-data-analytics-playbook-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=69393bb00eb3fe0007f767a3&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong>Growth Data Analytics Playbook</strong></a></p>
<blockquote><p><strong>&#8220;When we shift from a focus on what we are owed to one based on what we can contribute, we&#8217;re free to get back to work.&#8221; ~ <a href="https://seths.blog/2025/07/overappreciated/">Overappreciated</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/the-goodwill-jar-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>The Goodwill Jar</strong></a></p>
<blockquote><p><strong>&#8220;When you deliver more than people expect, your overdelivery creates connection. The surprise and delight is remarkable. People talk about it, seek you out and come back for more.&#8221; ~ <a href="https://seths.blog/2025/05/seeking-yoyu-%e4%bd%99%e8%a3%95/">Seeking yoyu</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/irresistible-en-josh-bersin?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>Irresistible</strong></a></p>
<blockquote><p><strong>&#8220;When you give others the resources, trust and commitment to do the work, the work gets done. Sometimes, it even gets done better than you could have done it (if you had had the time and focus, which you don&#8217;t).&#8221; ~ <a href="https://seths.blog/2025/07/settling-for-better/">Settling for better</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/unleashed-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>Unleashed</strong></a></p>
<blockquote><p><strong>&#8220;You don&#8217;t get to 3% of the market by trying for 40% and failing. You get there by embracing the 1% and doing such a good job that the word spreads.&#8221; ~ <a href="https://seths.blog/2025/06/big-scale-big-impact/">Big scale, big impact</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/competition-demystified-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=6862d4bd13c1000007e0bd24&amp;referral_token=b4313eeaaca0"><strong>Competition Demystified</strong></a></p>
<blockquote><p><strong>&#8220;You don&#8217;t have to be a giant business to benefit from a consistent and powerful position, supported with a story. But it&#8217;s a good place to start if you want to get there.&#8221; ~<a href="https://seths.blog/2025/09/first-impressions-and-second-chances/"> First impressions and second chances</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/wealthy-and-well-known-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68a36190bc4a520007639b21&amp;referral_token=b4313eeaaca0"><strong>Wealthy and Well-Known</strong></a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">4353</post-id>	</item>
		<item>
		<title>22 Books to Help You Find Meaningful Work, Navigate Disruption, and Stay Human in the Age of AI in 2026</title>
		<link>https://www.eugeneyiga.com/22-books-to-help-you-find-meaningful-work-navigate-disruption-and-stay-human-in-the-age-of-ai-in-2026/</link>
		
		<dc:creator><![CDATA[eugeneyiga]]></dc:creator>
		<pubDate>Sun, 31 May 2026 04:00:05 +0000</pubDate>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Newsletter]]></category>
		<guid isPermaLink="false">https://www.eugeneyiga.com/?p=4342</guid>

					<description><![CDATA[The question almost everyone asks about AI is whether it will take their job. That&#8217;s the wrong question. &#8220;Will AI &#8230; <a class="kt-excerpt-readmore more-link" href="https://www.eugeneyiga.com/22-books-to-help-you-find-meaningful-work-navigate-disruption-and-stay-human-in-the-age-of-ai-in-2026/">Read More</a>]]></description>
										<content:encoded><![CDATA[<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The question almost everyone asks about AI is whether it will take their job. That&#8217;s the wrong question.</p>
<p><span id="more-4342"></span></p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&#8220;Will AI take my job?&#8221; assumes a clean binary: employed or replaced. The reality is messier. Roles are being hollowed out, restructured, and redefined in ways that never surface in the unemployment figures. In fact, the parts of your job that have already changed tell you more about where this is heading than any forecast of full automation.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The forecasts, meanwhile, keep getting louder. Microsoft&#8217;s AI chief Mustafa Suleyman <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://fortune.com/article/why-microsoft-ai-chief-mustafa-suleyman-predicts-ai-automation-18-months/">gives the technology 18 months</a></strong> to reach human-level performance on most professional tasks. The evidence sits some distance behind the confidence. A Thomson Reuters report found lawyers and accountants using AI for narrow work like document review reported only marginal productivity gains, and a METR study found AI made experienced developers&#8217; tasks take 20% longer rather than less. Even Anthropic&#8217;s Dario Amodei, who spent last year warning that AI could wipe out half of entry-level white-collar jobs, has since walked the prediction back.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">That apocalyptic framing has hardened into the default assumption, repeated by Geoffrey Hinton and Kai-Fu Lee alike. Scale AI&#8217;s Jason Droege pushed against it at the Semafor World Economy conference, <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.forbes.com/sites/maryroeloffs/2026/04/16/tech-companies-are-using-ai-as-excuse-to-layoff-workers-ceo-says/"><strong>arguing that executives are using AI as an excuse</strong></a> to dress up ordinary cost-cutting as visionary restructuring. The Economist makes a similar case, <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.economist.com/finance-and-economics/2026/04/13/the-tech-jobs-bust-is-real-dont-blame-ai-yet">tracing the current tech jobs bust</a></strong> to familiar causes: interest-rate rises since 2022, accelerating offshoring to India, and a correction after the 2020-21 hiring binge.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Both things can be true at once. Most layoffs probably are not really about AI, and displacement is still measurable where it counts. Full-time employment for graduates in the most exposed fields, including computer and information science, <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.economist.com/finance-and-economics/2026/05/13/is-ai-putting-graduates-out-of-work-already">fell from nearly 70% to 55%</a></strong> in the three years after ChatGPT launched, while undergraduate enrolment in programming dropped 26% in a single year. An Epoch AI and Ipsos survey <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://futurism.com/artificial-intelligence/ai-automation-replacement">found that 20% of full-time workers</a></strong> say AI has taken over tasks they used to do, against 15% who say it has created new work for them. In India, the retailer Dukaan <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.futura-sciences.com/en/he-replaced-90-of-his-staff-with-ai-what-happened-one-year-later_29485/">replaced 90% of its support staff with chatbots</a></strong>; a year on, query resolution has collapsed from hours to minutes and the chief executive calls it vindication. But while the metrics work, the social ledger is harder to read.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Two harms get far less attention than the headline question, and both are already here. The first is surveillance, a theme I explored in a feature for Acumen on what it means to work alongside <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.eugeneyiga.com/wp-content/uploads/2025/11/AI-Colleagues-Acumen-Magazine-November-2025.pdf">AI colleagues</a></strong>. A third of UK employers now use AI monitoring tools, and Meta has floated tracking employee keystrokes and mouse movements to train its own models. As Nazrul Islam <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.theguardian.com/technology/2026/may/11/ai-worker-control-surveillance">writes in The Guardian</a></strong>, plenty of jobs will survive, but they will be more pressured, more fragmented, and less human. The second harm hides in the supply chain. The annotators who label the data these systems depend on are often unemployed graduates on precarious contracts; Karen Hao&#8217;s <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://futurism.com/artificial-intelligence/ai-industry-homeless"><strong>reporting on America&#8217;s AI sweatshops</strong></a> finds 86% struggle to meet basic financial obligations and more than one in five have experienced homelessness.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">As a curriculum developer, I&#8217;ve seen that the difference between effective and ineffective design is rarely the content. Instead, it&#8217;s the clarity of the specification: what, exactly, should someone be able to do afterwards. The AI tooling executives <strong><a href="https://www.mckinsey.com/capabilities/mckinsey-technology/our-insights/measuring-ai-in-software-development-interview-with-jellyfish-ceo-andrew-lau">Andrew Lau</a></strong> and <strong><a href="https://www.mckinsey.com/capabilities/mckinsey-technology/our-insights/how-ai-is-shaking-up-coding-interview-with-sonar-ceo-tariq-shaukat">Tariq Shaukat</a></strong> describe the same shift in software, where describing what to build has become harder than writing the code. The skill that holds its value is the ability to say precisely what you mean. No wonder the hottest hiring category in tech right now is writers and communicators, with Anthropic tripling the size of its communications team and OpenAI posting comms roles paying above $400,000. It seems that when everyone can generate text, the people who can think through what to say grow more valuable.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">So we have time, as the Economist <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.economist.com/leaders/2026/05/14/prepare-for-an-ai-jobs-apocalypse"><strong>concedes in its cover leader</strong></a>. The open question is what we do with it. <strong><a href="https://www.spencergreenberg.com/2025/11/if-ai-replaces-human-labor-does-that-have-to-strip-human-lives-of-meaning/?_bhlid=a801d6110ce1c202fa7b833dbe2d7646de663a2a">Spencer Greenberg</a></strong> maps the things people intrinsically value, among them achievement and connection, and notes that achievement takes the hardest knock when a machine outperforms us at work we once took pride in. So the danger is subtler than mass joblessness. It&#8217;s that we could spend the time we have optimising for efficiency until we have quietly automated the humanity out of work that used to mean something.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">It is, as John Irving writes in <strong><a href="https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany">A Prayer for Owen Meany</a></strong>, a matter of nerve:</p>
<blockquote>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>&#8220;If you&#8217;re lucky enough to find a way of life you love, you have to find the courage to live it.&#8221;</strong></p>
</blockquote>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">For more inspiration, here are some of my favourite <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://seths.blog/"><strong>Seth Godin</strong></a> quotes from his 2025 blog posts, together with a recommended title from <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://blinki.st/b4313eeaaca0?referral=app">Blinkist</a></strong>.</p>
<blockquote><p><strong>&#8220;Before you get to work, it&#8217;s worth deciding which hat you&#8217;re being asked to wear… pursuing the possible or optimising the certain.&#8221; ~<a href="https://seths.blog/2025/08/possibility-vs-certainty/"> Possibility vs. certainty</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/en/books/know-decide-act-en">Know Decide Act</a> </strong></p>
<blockquote><p><strong>&#8220;Do work that matters for people who care.&#8221; ~<a href="https://seths.blog/2025/12/building-blocks-of-marketing/"> Building blocks of marketing</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/books/how-to-find-fulfilling-work-en"><strong>How to Find Fulfilling Work</strong></a></p>
<blockquote><p><strong>&#8220;Find and focus on the projects that take insight, guts and a tolerance for risk. The projects that involve significant human connection and effort.&#8221; ~<a href="https://seths.blog/2025/07/finding-the-difficult-work/"> Finding the difficult work</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/books/betting-on-you-en"><strong>Betting on You</strong></a></p>
<blockquote><p><strong>&#8220;Getting more boxes checked simply leads to having more boxes checked. If we&#8217;re here to make a difference, we often get there with better, not with more.&#8221; ~<a href="https://seths.blog/2025/01/winging-it/"> Winging it</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/the-art-of-less-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=692eebfa91d421000dcb58a4&amp;utm_medium=bk_referral&amp;utm_source=bk_android">The Art of Less</a> </strong></p>
<blockquote><p><strong>&#8220;Human work is any work an AI can&#8217;t do (yet).&#8221; ~<a href="https://seths.blog/2025/05/hallucinations-and-human-work/"> Hallucinations and human work</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/free-books/the-remix-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves">The Remix</a> </strong></p>
<blockquote><p><strong>&#8220;If all that&#8217;s needed is the push of a button, we can find someone cheaper than you to push it.&#8221; ~<a href="https://seths.blog/2025/04/the-ai-effort-gap/"> The AI effort gap</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/key-person-of-influence-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68910b10560faf000dc74fe0&amp;referral_token=b4313eeaaca0">Key Person of Influence</a> </strong></p>
<blockquote><p><strong>&#8220;If it&#8217;s really important, choose a path that involves less luck.&#8221; ~<a href="https://seths.blog/2025/07/seeing-the-lottery/"> Seeing the lottery</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/books/the-science-of-intelligent-achievement-en"><strong>The Science of Intelligent Achievement</strong></a></p>
<blockquote><p><strong>&#8220;If tech helps you finish your task faster, the time saved is yours. Take the rest of the day off (at least until the boss recalibrates the task expectations.)&#8221; ~<a href="https://seths.blog/2025/07/tasks-and-projects/"> Tasks and projects</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/leisure-en"><strong>Leisure</strong></a></p>
<blockquote><p><strong>&#8220;Imposter syndrome is real, and it arrives whenever we&#8217;re doing important work.&#8221; ~<a href="https://seths.blog/2025/07/65-thoughts/"> Notes to myself</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/trust-yourself-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67c6b263219e78014968651c&amp;referral_token=b4313eeaaca0"><strong>Trust Yourself</strong></a><strong> </strong></p>
<blockquote><p><strong>&#8220;In the ideal world, credentials would be awarded to all experts, and withdrawn from all charlatans. But they don&#8217;t always line up as neatly as that.&#8221; ~<a href="https://seths.blog/2025/01/expertise-and-credentials/"> Expertise and credentials</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/the-unspoken-truths-for-career-success?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=66dff2f125088e00134cb908&amp;referral_token=b4313eeaaca0">The Unspoken Truths for Career Success</a> </strong></p>
<blockquote><p><strong>&#8220;One of the best career choices you can make is to hire a great boss. A great boss will support you as you encounter worthwhile challenges. They&#8217;ll engage you and pay you fairly. They&#8217;ll help you build a career at the same time they teach you about the work that needs to be done.&#8221; ~<a href="https://seths.blog/2025/05/good-boss-friendly/"> Good-boss friendly</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/managing-up-en-melody-wilding?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67fc20a984d365011152b0cd&amp;referral_token=b4313eeaaca0">Managing Up</a> </strong></p>
<blockquote><p><strong>&#8220;Overdelivering on smaller promises is a shortcut to trust, loyalty and resilience.&#8221; ~<a href="https://seths.blog/2025/10/a-little-ahead-vs-a-little-behind/"> A little ahead (vs. a little behind)</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/the-thin-book-of-trust-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67d1615f219e780149691f21&amp;referral_token=b4313eeaaca0">The Thin Book of Trust</a> </strong></p>
<blockquote><p><strong>&#8220;Skill is a choice. Talent is overrated, and if we choose to get better at something, we probably can.&#8221; ~<a href="https://seths.blog/2025/07/our-spot-in-the-universe/"> Agency and contribution</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/the-element-en"><strong>The Element</strong></a></p>
<blockquote><p><strong>&#8220;Spending your days, day after day, not caring is a tragedy. They might not deserve your focus and effort, but you do.&#8221; ~<a href="https://seths.blog/2025/05/theyre-not-paying-me-enough-to-care/"> &#8220;They&#8217;re not paying me enough to care&#8221;</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/books/the-passion-paradox-en"><strong>The Passion Paradox</strong></a></p>
<blockquote><p><strong>&#8220;There&#8217;s always room for someone who is willing to work harder and be kinder than just about everyone else.&#8221; ~<a href="https://seths.blog/2025/11/hard-work-and-goodwill/"> Hard work and goodwill</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/how-to-be-a-star-at-work-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68946e7d560faf000dc75046&amp;referral_token=b4313eeaaca0">How to Be a Star at Work</a> </strong></p>
<blockquote><p><strong>&#8220;Waiting for trouble means that you&#8217;re going to spend your days dealing with trouble.&#8221; ~<a href="https://seths.blog/2025/01/organizing-for-urgent/"> Organising for urgent</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/one-second-ahead-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=66e92a830ec20100074cb68c&amp;referral_token=b4313eeaaca0">One Second Ahead</a> </strong></p>
<blockquote><p><strong>&#8220;We do the work because we can, because we have the opportunity to contribute. If appreciation results, that&#8217;s nice, but it&#8217;s out of our control.&#8221; ~<a href="https://seths.blog/2025/07/overappreciated/"> Overappreciated</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/the-5-languages-of-appreciation-in-the-workplace-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves">The Five Languages of Appreciation in the Workplace</a> </strong></p>
<blockquote><p><strong>&#8220;We expend effort. We create value. It&#8217;s easy to get confused about which one we&#8217;re going to ultimately be compensated for.&#8221; ~<a href="https://seths.blog/2025/05/effort-and-value/"> Effort and value</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/nine-lies-about-work-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves">Nine Lies About Work</a> </strong></p>
<blockquote><p><strong>&#8220;We&#8217;re not machines, or even cogs in a machine. When we are at our best, we&#8217;re fully human.&#8221; ~<a href="https://seths.blog/2025/05/seeking-yoyu-%e4%bd%99%e8%a3%95/"> Seeking yoyu</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/52-weeks-of-wellbeing-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=6942a8494e13f9000d195430&amp;utm_medium=bk_referral&amp;utm_source=bk_android">52 Weeks of Wellbeing</a> </strong></p>
<blockquote><p><strong>&#8220;What&#8217;s the attainable, practical and generous thing you haven&#8217;t done yet? What will it take for it to become a priority?&#8221; ~<a href="https://seths.blog/2025/05/projects-left-undone/"> Projects left undone</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/en/books/moral-ambition-en">Moral Ambition</a> </strong></p>
<blockquote><p><strong>&#8220;When we bring humanity to the work in a way that others demand, labour is honoured and valued.&#8221; ~<a href="https://seths.blog/2025/07/productivity-ai-and-pushback/"> Productivity, AI and pushback</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/work-life-well-lived-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67a35214bc4a5200084373be&amp;referral_token=b4313eeaaca0">Work Life Well Lived</a> </strong></p>
<blockquote><p><strong>&#8220;Work is an expression of ourselves, and a chance to find meaning as we make a difference and earn a living.&#8221; ~<a href="https://seths.blog/2025/08/what-sort-of-success/"> What sort of success?</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/the-good-enough-job-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>The Good Enough Job</strong></a></p>
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		<title>17 Books to Help You Think Differently, Spark Ideas, and Navigate Creativity in the Age of AI in 2026</title>
		<link>https://www.eugeneyiga.com/17-books-to-help-you-think-differently-spark-ideas-and-navigate-creativity-in-the-age-of-ai-in-2026/</link>
		
		<dc:creator><![CDATA[eugeneyiga]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 04:00:54 +0000</pubDate>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Newsletter]]></category>
		<guid isPermaLink="false">https://www.eugeneyiga.com/?p=4330</guid>

					<description><![CDATA[AI is coming for creative jobs; that much is no longer debatable. What remains contested is whether this represents progress, &#8230; <a class="kt-excerpt-readmore more-link" href="https://www.eugeneyiga.com/17-books-to-help-you-think-differently-spark-ideas-and-navigate-creativity-in-the-age-of-ai-in-2026/">Read More</a>]]></description>
										<content:encoded><![CDATA[<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">AI is coming for creative jobs; that much is no longer debatable. What remains contested is whether this represents progress, theft, or something more complicated that neither side has quite articulated.</p>
<p><span id="more-4330"></span></p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Palantir CEO Alex Karp said at Davos that <a href="https://fortune.com/article/palantir-ceo-alex-karp-ai-humanities-jobs-vocational-training/"><strong>AI will destroy humanities jobs</strong></a>. His solution: vocational training and neurodivergence. Not every executive agrees. Daniela Amodei of Anthropic argues that communication, empathy, and curiosity become more valuable in an AI world, and McKinsey is actively recruiting liberal arts graduates as sources of creativity to escape AI&#8217;s linear problem-solving. But the disagreement itself is telling. It seems that the people building AI cannot agree on what skills survive it.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Meanwhile, the creative industries are already living through the consequences. In The Guardian, artist Molly Crabapple describes watching AI-generated imitations of her work flood the internet after image generators scraped her entire portfolio without her knowledge. She frames this as <a href="https://www.theguardian.com/books/2026/apr/12/is-ai-the-greatest-art-heist-in-history"><strong>the greatest art heist in history</strong></a>: billions of images taken without credit, compensation, or consent. What makes her account particularly striking is her observation that even journalists who publicly championed AI privately conceded it would eliminate writers.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The impact extends across borders and mediums. Rest of World reports that voice actors in Brazil, India, Mexico, South Korea, and China are mobilising as <a href="https://restofworld.org/2026/ai-voice-actors-hollywood-dubbing/"><strong>studios replace human performances with AI dubbing</strong></a>. In India, voice actor Ganessh Divekar discovered his voice had been mixed with another actor&#8217;s using AI, with no recourse. In Brazil, Fabio Azevedo warns of &#8220;cultural pasteurisation&#8221;: the loss of local idiosyncrasies that make dubbed content feel genuinely Brazilian, or Indian, or Korean.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Some artists are adopting the view if that you can&#8217;t beat them you might as well join them. But When Megan McArdle mentioned on X that she uses AI tools in her work, <a href="https://www.washingtonpost.com/opinions/2026/04/05/artificial-intelligence-chatbot-writing-ethics/"><strong>the response was ferocious</strong></a>. In a Washington Post column, she drew a line I recognise from my own practice: AI helps with research and steelmanning opposing views, but it never touches the writing itself. The Economist&#8217;s column on <a href="https://www.economist.com/culture/2026/03/29/bots-are-often-bad-writers-but-so-are-most-humans"><strong>the &#8220;Shy Girl&#8221; controversy</strong></a> pushed further, cataloguing the tics of machine prose while warning that the real threat is AI writing that mainstream readers will happily accept.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">I keep returning to a distinction that Richard Beard draws in Aeon. LLMs, he says, are <a href="https://aeon.co/essays/sure-ai-can-do-writing-but-memoir-not-so-much"><strong>&#8220;cliché machines&#8221;</strong></a> trained on our weakness for generating maximum content with minimum effort. What they cannot do is surprise. They cannot access what Beard calls &#8220;the electric shorting between inner lives&#8221; that makes writing matter. So while <strong><a href="https://www.superdatascience.com/podcast/sds-945-ai-is-a-joke-with-joel-beasley">comedian Joel Beasley</a> </strong>used AI to analyse his sets and landed a 20-date tour, the comedy was his. And while <a href="https://podcast.beyondtheprompt.ai/episodes/bonus-episode-boris-eldagsen-why-ai-generated-images-arent-photography"><strong>photographer Boris Eldagsen</strong></a> works exclusively with AI image generators after 30 years with cameras, the knowledge and instinct behind his choices remain stubbornly human.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">I recently profiled two African filmmakers, Milisuthando Bongela and Akuol de Mabior, for a feature called <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.eugeneyiga.com/wp-content/uploads/2025/10/Voices-of-African-Cinema-Kenya-Airways-Magazine-October-2025.pdf">Voices of African Cinema (PDF)</a></strong>. Both are creating work that AI could never produce: films rooted in personal memory, cultural healing, and the kind of embodied experience that no training dataset can replicate. As Bongela puts it: &#8220;When a story is able to be itself and wear its own spirit, it can say, &#8216;we are actually very, very profoundly okay as a people.'&#8221; That is not a sentence a language model will ever generate on its own.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The answer, then, is not to reject AI entirely or to surrender to it. The answer is to stay close to the things that make your creative work yours: the stories only you can tell, the perspective only you have earned, the surprise that comes from a life lived attentively. It&#8217;s much like Joyce Carol Oates writes in <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.goodreads.com/en/book/show/15975.Blonde"><strong>Blonde</strong></a> (also available on <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="http://eugeneyiga.com/audible">Audible</a></strong>):</p>
<blockquote>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Life is just material for your art. Life is what fades; art is what remains.</strong></p>
</blockquote>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">For more inspiration, here are some of my favourite <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://seths.blog/"><strong>Seth Godin</strong></a> quotes from his 2025 blog posts, together with a recommended title from <strong><a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://blinki.st/b4313eeaaca0?referral=app">Blinkist</a></strong>.</p>
<blockquote><p><strong>A surgeon in the middle of an operation should probably not experiment with an untested technique. But a writer, a leader or a musician can make that question part of their craft. ~<a href="https://seths.blog/2025/04/that-might-be-the-wrong-question/"> That might be the wrong question</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/the-creative-shift-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=68f75b09bcb74a00066f0e22&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong> The Creative Shift</strong></a></p>
<blockquote><p><strong>Change the tools (and their distribution) and you change the future. ~<a href="https://seths.blog/2025/05/tools-and-the-long-tail/"> Tools and the long tail</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/en/app/books/the-alchemy-of-us-en">The Alchemy of Us</a></strong></p>
<blockquote><p><strong>Creativity is a craft and a skill. ~<a href="https://seths.blog/2025/03/the-second-time-through/"> The second time through</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/playful-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=6911dd124463be0008f3fad3&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong> Playful</strong></a></p>
<blockquote><p><strong>Curiosity is a skill, and it can be taught. ~<a href="https://seths.blog/2025/04/why-and-how/"> Why and how</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/en/app/books/lateral-thinking-for-every-day-en"><strong> Lateral Thinking for Every Day</strong></a></p>
<blockquote><p><strong>If you want to do artistic work, you&#8217;ll need to give up the certainty that comes with a reliable prediction. Part of the deal. ~<a href="https://seths.blog/2025/06/hard-to-predict/"> Hard to predict</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/the-shape-of-things-unseen-en-adam-zeman?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68121b5d362a40020491ef9d&amp;referral_token=b4313eeaaca0"><strong> The Shape of Things Unseen</strong></a></p>
<blockquote><p><strong>If your project is about making things better, organising the disorganised, connecting the disconnected and building community, you shouldn&#8217;t wait until the conditions are ideal. ~<a href="https://seths.blog/2025/02/rainy-day-surfer/"> Rainy day surfer</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/platformland-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=681a14a1a9485301ff8fa3a3&amp;referral_token=b4313eeaaca0"><strong> Platformland</strong></a></p>
<blockquote><p><strong>In a long tail world filled with browsing, it&#8217;s easy to confuse &#8216;popular&#8217; with &#8216;great.&#8217; It&#8217;s more productive to aim for great. ~<a href="https://seths.blog/2025/12/your-best-work/"> Your best work</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/lit-en"><strong> Lit</strong></a></p>
<blockquote><p><strong>&#8216;Obvious&#8217; closes the door to inquiry. &#8216;Perhaps&#8217; opens it. ~<a href="https://seths.blog/2025/03/obvious-vs-perhaps/"> Obvious vs perhaps</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/sapiens-en"><strong>Sapiens</strong></a></p>
<blockquote><p><strong>Perfectionism is not related to quality. ~<a href="https://seths.blog/2025/07/65-thoughts/"> Notes to myself</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/no-fear-no-failure-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=69ca5ab954eb23000de8149f&amp;utm_medium=bk_referral&amp;utm_source=bk_android" target="_blank" rel="noopener"><strong>No Fear, No Failure</strong></a></span></p>
<blockquote><p><strong>Significant division and strong opinions (and widespread skepticism) don&#8217;t cause great ideas, but they&#8217;re often present when they arrive. ~<a href="https://seths.blog/2025/04/important-breakthroughs/"> Important breakthroughs</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/free-books/whats-our-problem-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong> What&#8217;s Our Problem?</strong></a></p>
<blockquote><p><strong>Successful outcomes often follow unpredicted actions. If we allow ourselves to do things that might not work, we&#8217;re far more likely to discover the things that do. ~<a href="https://seths.blog/2025/02/repeat-happy-accidents/"> Repeat happy accidents</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/seeing-what-others-dont-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68cd0d57a9570b0011681435&amp;referral_token=b4313eeaaca0"><strong> Seeing What Others Don&#8217;t</strong></a></p>
<blockquote><p><strong>The hard part might not be the idea – it&#8217;s in creating the conditions for others to participate. ~<a href="https://seths.blog/2025/01/the-magic-of-the-commons/"> The magic of the commons</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/origin-story-en"><strong>Origin Story</strong></a></p>
<blockquote><p><strong>The hard work of innovation or the creation of revolution involves imagining what others consider unimaginable and speaking up with the unspeakable. ~<a href="https://seths.blog/2025/09/the-unimaginable-and-the-unspeakable/"> The unimaginable and the unspeakable</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/innovators-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68a0ab74bc4a520007639ac9&amp;referral_token=b4313eeaaca0"><strong> Innovators</strong></a></p>
<blockquote><p><strong>Time spent on a hobby feels like time well spent. Obstacles and setbacks aren&#8217;t a tragedy, they&#8217;re simply part of the journey, the things that make it interesting. ~<a href="https://seths.blog/2025/04/hobby-mindset/"> Hobby mindset</a></strong></p></blockquote>
<p>Learn more:<strong><a href="https://www.blinkist.com/books/a-year-of-creativity-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=6773af4dfe7c5a00071d4a4e&amp;referral_token=b4313eeaaca0"> A Year of Creativity</a></strong></p>
<blockquote><p><strong>When we set out to create, it helps to understand who our collaborators are and to choose them wisely. ~<a href="https://seths.blog/2025/08/movies-books-and-paintings/"> Movies, books and paintings</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/the-insiders-guide-to-innovation-at-microsoft-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67f6d92078e88e01dd5dd98d&amp;referral_token=b4313eeaaca0"><strong> The Insider&#8217;s Guide to Innovation at Microsoft</strong></a></p>
<blockquote><p><strong>When we use a new technology as a shortcut to replace our judgment, we&#8217;ve handed over the human part, and it won&#8217;t work. The magic disappears. But when we use new technology to provoke and amplify, when we use it for tasks instead of projects, we&#8217;re doing what we&#8217;ve always done – creating something for the people we seek to serve. ~<a href="https://seths.blog/2025/10/the-writers-room/"> The writer&#8217;s room</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/the-illusion-of-innovation-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=687fcdace38caf0007d2e4f0&amp;referral_token=b4313eeaaca0"><strong> The Illusion of Innovation</strong></a></p>
<blockquote><p><strong>While many institutions suffer from too much rigor, just about all of them would benefit from more curiosity. ~<a href="https://seths.blog/2025/06/rigor-and-curiosity/"> Rigor and curiosity</a></strong></p></blockquote>
<p>Learn more:<a href="https://www.blinkist.com/books/the-shape-of-wonder-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=68f6244f4fdf650008149bdd&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong> The Shape of Wonder</strong></a></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">4330</post-id>	</item>
		<item>
		<title>16 Books to Help You Learn Faster, Build New Skills, and Actually Remember What Matters in 2026</title>
		<link>https://www.eugeneyiga.com/16-books-to-help-you-learn-faster-build-new-skills-and-actually-remember-what-matters-in-2026/</link>
		
		<dc:creator><![CDATA[eugeneyiga]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 04:00:25 +0000</pubDate>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Newsletter]]></category>
		<guid isPermaLink="false">https://www.eugeneyiga.com/?p=4323</guid>

					<description><![CDATA[The mind is a powerful thing. I say that as someone who has learned a lot from taking almost 300 &#8230; <a class="kt-excerpt-readmore more-link" href="https://www.eugeneyiga.com/16-books-to-help-you-learn-faster-build-new-skills-and-actually-remember-what-matters-in-2026/">Read More</a>]]></description>
										<content:encoded><![CDATA[<p>The mind is a powerful thing.</p>
<p>I say that as someone who has learned a lot from <a href="https://www.linkedin.com/pulse/what-i-learned-from-taking-almost-300-online-courses-9-eugene-k-yiga-jevpf"><strong>taking almost 300 online courses in the last nine years</strong></a>. And while some might be worried about how <strong><a href="https://www.economist.com/letters/2025/09/19/is-the-decline-in-reading-books-making-us-dumber">the decline in reading books is making us dumber</a></strong> or that <strong><a href="https://www.eugeneyiga.com/wp-content/uploads/2025/11/How-Post-Modernism-Broke-Our-Concept-of-Truth-Acumen-Magazine-November-2025.pdf">we live in a post-truth world</a></strong>, I’m excited about <a href="https://www.eugeneyiga.com/wp-content/uploads/2025/11/Universities-Need-to-Change-Skyways-Magazine-December-2025.pdf"><strong>how the education system can change for a better future</strong></a>, much like Rumi writes in <strong><a href="https://www.goodreads.com/book/show/25187818">Mathnawi</a></strong> (also available on Audible).</p>
<blockquote><p><strong>Wisdom and knowledge serve to guide the wanderers; were there but one road, wisdom would be needless.</strong></p></blockquote>
<p>To keep growing, here are some of my favourite <strong><a href="https://seths.blog/">Seth Godin</a></strong> quotes from his 2025 blog posts, together with a recommended title from <strong><a href="http://eugeneyiga.com/blinkist">Blinkist</a></strong>.</p>
<blockquote><p><strong>&#8220;Education is distinct from learning. Organised education is a form of indoctrination and certification. Sometimes it leads to learning, but not always.&#8221; ~<a href="https://seths.blog/2025/09/bringing-goodwill-to-the-conversation/"> Bringing goodwill to the conversation</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/the-education-of-millionaires-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves"><strong>The Education of Millionaires</strong></a></p>
<blockquote><p><strong>&#8220;Focus on the hard part.&#8221; ~<a href="https://seths.blog/2025/07/65-thoughts/"> Notes to myself</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/the-busy-brain-cure?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=66bfaad2d9ece4001180505a&amp;referral_token=b4313eeaaca0"><strong>The Busy Brain Cure</strong></a></p>
<blockquote><p><strong>&#8220;If you fail to show us the facts, it&#8217;s difficult to accept your analysis.&#8221; ~<a href="https://seths.blog/2025/01/analysis-facts-interpretation/"> Analysis = Facts + Interpretation</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/pragmatism-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=696761fde0d08800063073b3&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong>Pragmatism</strong></a></p>
<blockquote><p><strong>&#8220;If you want to clarify our understanding, it helps to be specific.&#8221; ~<a href="https://seths.blog/2025/03/specific/"> Specific</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/the-reading-mind-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67c1a9028081ae019e4f9d99&amp;referral_token=b4313eeaaca0"><strong>The Reading Mind</strong></a></p>
<blockquote><p><strong>&#8220;Learning is hard. It creates tension. It takes time. Most of all, it requires a commitment to becoming someone else, a bet we&#8217;re making that might not turn out the way we hope.&#8221; ~</strong><a href="https://seths.blog/2025/06/education-is-free-learning-is-expensive/"><strong> Education is free, learning is expensive</strong></a></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/productive-failure-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=673cba13a781f60007ac4199&amp;referral_token=b4313eeaaca0"><strong>Productive Failure</strong></a></p>
<blockquote><p><strong>&#8220;Logic is symbolic. Learning requires handholds to help us understand the symbols, but it&#8217;s the logic that remains.&#8221; ~<a href="https://seths.blog/2025/03/seeking-metaphor/"> Seeking metaphor</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/liminal-thinking-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=673ef196b6dc7f0007ca1675&amp;referral_token=b4313eeaaca0"><strong>Liminal Thinking</strong></a></p>
<blockquote><p><strong>&#8220;Once you find software that&#8217;s worth the time to learn, learn it.&#8221; ~<a href="https://seths.blog/2025/04/the-use-and-design-of-tools/"> The use (and design) of tools</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/hyperefficient-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=671f91b6c06980001123512b&amp;referral_token=b4313eeaaca0"><strong>Hyperefficient</strong></a></p>
<blockquote><p><strong>&#8220;Sooner or later, we are all self taught.&#8221; ~<a href="https://seths.blog/2025/08/aha/"> Aha!</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/books/limitless-en"><strong>Limitless</strong></a></p>
<blockquote><p><strong>&#8220;The job of the teacher is to create the conditions for the student to explore their incompetence long enough to learn something useful.&#8221; ~<a href="https://seths.blog/2025/01/dont-steal-the-revelation/"> Don&#8217;t steal the revelation</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/uncommon-sense-teaching-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=6926c0c29ce037000785f0c1&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong>Uncommon Sense Teaching</strong></a></p>
<blockquote><p><strong>&#8220;The more experience, assets and privilege we have, the less excusable it is to do stupid things. And at the same time, the more useful it is to announce that we&#8217;re not smart (yet).&#8221; ~<a href="https://seths.blog/2025/07/not-smart-vs-stupid/"> Not smart vs. stupid</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/wisdom-takes-work-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=691da3d9291802000d852723&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong>Wisdom Takes Work</strong></a></p>
<blockquote><p><strong>&#8220;The most difficult part of adult learning is choosing to learn.&#8221; ~<a href="https://seths.blog/2025/01/honesty-about-better/"> Honesty about better</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/books/the-little-book-of-talent-en"><strong>The Little Book of Talent</strong></a></p>
<blockquote><p><strong>&#8220;The number of people reading a post or following an account is not a useful indicator of whether or not the ideas within are made up or not. Act accordingly.&#8221; ~<a href="https://seths.blog/2025/06/the-weekly-world-news-version-of-the-future/"> The Weekly World News version of the future</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/principles-of-human-knowledge-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=69676395465ae400072465ce&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong>Principles of Human Knowledge</strong></a></p>
<blockquote><p><strong>&#8220;The place you went to school or the number of followers you have online are credentials. If they help you create value, that&#8217;s great. But they&#8217;re not the same as expertise.&#8221; ~<a href="https://seths.blog/2025/01/expertise-and-credentials/"> Expertise and credentials</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/mastery-en-tony-wagner-ulrik-juul-christensen?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=68f888429ce0370007fa24ae&amp;utm_medium=bk_referral&amp;utm_source=bk_android"><strong>Mastery</strong></a></p>
<blockquote><p><strong>&#8220;Upskilling is the path forward.&#8221; ~<a href="https://seths.blog/2025/12/use-your-best-judgment-2/"> &#8220;Use your best judgment&#8221;</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/microskills-en"><strong>Microskills</strong></a></p>
<blockquote><p><strong>&#8220;When we choose to learn, our active participation makes a difference.&#8221; ~<a href="https://seths.blog/2025/10/what-the-world-teaches-us/"> What the world teaches us</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/books/primal-intelligence-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68cd0e3a4786f80007bc0cc3&amp;referral_token=b4313eeaaca0"><strong>Primal Intelligence</strong></a></p>
<blockquote><p><strong>&#8220;Wonder is a choice, and we can find it if we look for it.&#8221; ~<a href="https://seths.blog/2025/04/an-eroding-sense-of-wonder/"> An eroding sense of wonder</a></strong></p></blockquote>
<p>Learn more: <strong><a href="https://www.blinkist.com/books/how-to-fall-in-love-with-questions-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=681e3d479ce178010c91e2f5&amp;referral_token=b4313eeaaca0">How to Fall in Love With Questions</a></strong></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">4323</post-id>	</item>
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		<title>24 Books to Help You Build Trust, Deepen Connections, and Communicate Better in 2026</title>
		<link>https://www.eugeneyiga.com/24-books-to-help-you-build-trust-deepen-connections-and-communicate-better-in-2026/</link>
		
		<dc:creator><![CDATA[eugeneyiga]]></dc:creator>
		<pubDate>Sat, 28 Feb 2026 04:00:47 +0000</pubDate>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Newsletter]]></category>
		<guid isPermaLink="false">https://www.eugeneyiga.com/?p=4313</guid>

					<description><![CDATA[Relationships are hard. But even though dealing with other people means dealing with conflict and complications, it&#8217;s worth the cost, &#8230; <a class="kt-excerpt-readmore more-link" href="https://www.eugeneyiga.com/24-books-to-help-you-build-trust-deepen-connections-and-communicate-better-in-2026/">Read More</a>]]></description>
										<content:encoded><![CDATA[<p>Relationships are hard.</p>
<p><span id="more-4313"></span></p>
<p>But even though dealing with other people means dealing with conflict and complications, it&#8217;s worth the cost, much like James Baldwin writes in <a href="https://www.goodreads.com/book/show/406235.Giovanni_s_Room"><strong>Giovanni&#8217;s Room</strong></a> (also available on <strong><a href="https://eugeneyiga.com/audible">Audible</a></strong>):</p>
<blockquote><p><strong>Not many people have died of love. But multitudes have perished, and are perishing every hour, for the lack of it.</strong></p></blockquote>
<p>For more inspiration, here are some of my favourite<a href="https://seths.blog/"><strong> Seth Godin</strong></a> quotes from his 2025 blog posts, together with a recommended title from <strong><a href="https://blinki.st/b4313eeaaca0?referral=app">Blinkist</a></strong>.</p>
<blockquote><p><strong>&#8220;A convincing argument works when the recipient is convinced, not you.&#8221; ~ <a href="https://seths.blog/2025/11/a-convincing-argument/">A convincing argument</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/books/the-art-of-persuasion-en">The Art of Persuasion</a></p>
<blockquote><p><strong>&#8220;Annoyance is the inflammation that occurs after a mild emotional injury or wound. Like a physical inflammation, if it&#8217;s not cared for it can become infected.&#8221; ~ <a href="https://seths.blog/2025/01/annoyed-2/">Annoyed</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/the-relationship-cure-en">The Relationship Cure</a></p>
<blockquote>
<h5>&#8220;Culture works hard to maintain its status quo, and persistent community action can change our standards.&#8221; ~ <a href="https://seths.blog/2025/10/uncomfortable-unspoken/">Uncomfortable/unspoken</a></h5>
</blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/tribal-en">Tribal</a></p>
<blockquote><p><strong>&#8220;Division is satisfying in the short run, and it might even draw a crowd. But the only useful reason to disconnect is if it opens up the chance to increase connection somewhere else.&#8221; ~ <a href="https://seths.blog/2025/03/division-is-easier-than-connection/">Division is easier than connection</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/collaborating-with-the-enemy-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=672344c3cbc873000d112a99&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">Collaborating with the Enemy</a></span></p>
<blockquote><p><strong>&#8220;Even at a distance, we can sometimes tell if someone is educated, rich, powerful or physically attractive. But that doesn&#8217;t always correlate with smart, kind or honest.&#8221; ~ <a href="https://seths.blog/2025/06/confused-by-signals/">Confused by signals</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/reading-people-en">Reading People</a></p>
<blockquote><p><strong>&#8220;Everyone who disagrees with you is right to do so – based on who they are and what they see.&#8221; ~ <a href="https://seths.blog/2025/12/building-blocks-of-marketing/">Building blocks of marketing</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/i-respectfully-disagree?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=66bc4bc318d5d600075fb02a&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">I Respectfully Disagree</a></span></p>
<blockquote><p><strong>&#8220;Freedom, liberty and independence are human rights. But they depend on responsibility. Responsibility to others, to our future, to the community.&#8221; ~ <a href="https://seths.blog/2025/07/refocusing/">Refocusing</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/the-secret-of-our-success-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=6979cd8acf3ccf00071124f6&amp;utm_medium=bk_referral&amp;utm_source=bk_android" target="_blank" rel="noopener">The Secret of Our Success</a></span></p>
<blockquote><p><strong>&#8220;If we want to change how others respond, we need to change their circumstances and how they see their options.&#8221; ~ <a href="https://seths.blog/2025/09/under-the-circumstances-2/">Under the circumstances</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/mindwise-en">Mindwise</a></p>
<blockquote><p><strong>&#8220;It&#8217;s really difficult to please everyone. Which means that we have to figure out which someone we&#8217;re here for.&#8221; ~ <a href="https://seths.blog/2025/06/here-to-please/">Here to please</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/boundaries-en">Boundaries</a></p>
<blockquote><p><strong>&#8220;Making a point doesn&#8217;t take very long and it can be gratifying in the moment. Making an impact happens over time, and rarely brings the same sort of short-term glee.&#8221; ~ <a href="https://seths.blog/2025/09/making-a-point/">Making a point</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/the-small-big-en">The Small BIG</a></p>
<blockquote><p><strong>&#8220;Our biggest commitments, the things we are most dedicated to, rarely pay us back in equal measure. That might be the point.&#8221; ~ <a href="https://seths.blog/2025/10/reciprocity/">Reciprocity</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/real-love-en">Real Love</a></p>
<blockquote><p><strong>&#8220;Real gratitude requires empathy. Everyone is under the circumstances. Everyone does the best they think they can with the options they think they have.&#8221; ~ <a href="https://seths.blog/2025/11/gratitude-and-empathy/">Gratitude and empathy</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/atlas-of-the-heart-en">Atlas of the Heart</a></p>
<blockquote><p><strong>&#8220;Selfish brutality might work in the short run, but it always breaks.&#8221; ~ <a href="https://seths.blog/2025/08/get-outta-my-way/">&#8220;Get outta my way&#8221;</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/not-nice-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=673c3770a9570b0012d72f15&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">Not Nice</a></span></p>
<blockquote><p><strong>&#8220;Someone else&#8217;s trauma doesn&#8217;t diminish yours. In fact, when we can find the space to see that others have their own mess to deal with, it opens the door for forward motion.&#8221; ~ <a href="https://seths.blog/2025/03/worst-possible/">Worst possible</a></strong></p></blockquote>
<p>Learn more: <a href="https://www.blinkist.com/en/app/books/how-to-be-an-adult-in-relationships-en">How to Be an Adult in Relationships</a></p>
<blockquote><p><strong>&#8220;Someone will always be opposed to the change we seek to make. And there&#8217;s always someone who wants to help.&#8221; ~ <a href="https://seths.blog/2025/06/and-when-it-breaks-2/">And when it breaks?</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/the-power-of-discord-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67f8b898b1b7ce02070c445d&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">The Power of Discord</a></span></p>
<blockquote><p><strong>&#8220;Starting from the place that we&#8217;re all imperfect makes it easy to find empathy, for others and ourselves.&#8221; ~ <a href="https://seths.blog/2025/04/we-are-all-goofballs/">We are all goofballs</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/how-to-be-a-friend-in-an-unfriendly-world-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=694272c54e13f9000d1953c8&amp;utm_medium=bk_referral&amp;utm_source=bk_android" target="_blank" rel="noopener">How to be a Friend (In an Unfriendly World)</a></span></p>
<blockquote><p><strong>&#8220;Status shows up whenever humans do, and it is the invisible underpinning of our culture.&#8221; ~ <a href="https://seths.blog/2025/06/status-and-the-grass-tax/">Status (and the grass tax)</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/status-games-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=6849d32ff06aed0007a849bb&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">Status Games</a></span></p>
<blockquote><p><strong>&#8220;The benefit of the doubt creates connection. When we exclude people based on surface judgments, we penalize each other.&#8221; ~ <a href="https://seths.blog/2025/07/our-spot-in-the-universe/">Agency and contribution</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/supercommunicators-en?referral_token=b4313eeaaca0&amp;utm_source=pocket_saves" target="_blank" rel="noopener">Supercommunicators</a></span></p>
<blockquote><p><strong>&#8220;The first things humans invented, before fire, the wheel or baked brie, was trust.&#8221; ~ <a href="https://seths.blog/2025/10/scams-at-scale/">Scams at scale</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/trust-matters-more-than-ever-en?referral_token=b4313eeaaca0&amp;utm_campaign=book%253Acover&amp;utm_content=690b6c72ffd261000771daf9&amp;utm_medium=bk_referral&amp;utm_source=bk_android" target="_blank" rel="noopener">Trust Matters More Than Ever</a></span></p>
<blockquote><p><strong>&#8220;There&#8217;s a lesson in every interaction, if we want there to be.&#8221; ~ <a href="https://seths.blog/2025/10/what-the-world-teaches-us/">What the world teaches us</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/how-to-listen-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=68d452624786f80007bc0d61&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">How to Listen</a></span></p>
<blockquote><p><strong>&#8220;There&#8217;s usually an opportunity to be of service.&#8221; ~ <a href="https://seths.blog/2025/07/65-thoughts/">Notes to myself</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/kind-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67bac57577524001420a56c9&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">Kind</a></span></p>
<blockquote><p><strong>&#8220;When we win by having someone else lose, we set up a conflict. It&#8217;s clear, direct but not generative. But when we win by confronting our fear, everyone benefits.&#8221; ~ <a href="https://seths.blog/2025/10/two-kinds-of-confrontations/">Two kinds of confrontations</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/from-conflict-to-courage-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=677cd6c7fe7c5a00071d4bd6&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">From Conflict to Courage</a></span></p>
<blockquote><p><strong>&#8220;When you&#8217;re about to offer advice, ask a question or blurt out a response, wait five seconds. That pause shifts the way what you say next will be perceived.&#8221; ~ <a href="https://seths.blog/2025/06/the-power-of-a-pause/">The power of a pause</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/the-pause-principle-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=67bc5426fb09c8017138ac9a&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">The Pause Principle</a></span></p>
<blockquote><p><strong>&#8220;While it can be fun to change someone else&#8217;s position, it&#8217;s also a gift to learn enough to change ours.&#8221; ~ <a href="https://seths.blog/2025/04/how-to-win-an-argument-with-a-toddler/">How to win an argument with a toddler</a></strong></p></blockquote>
<p>Learn more: <span data-sheets-root="1"><a class="in-cell-link" href="https://www.blinkist.com/books/i-never-thought-of-it-that-way-en?utm_source=bk_android&amp;utm_medium=bk_referral&amp;utm_campaign=book%3Acover&amp;utm_content=6729c51acbc873000d114c18&amp;referral_token=b4313eeaaca0" target="_blank" rel="noopener">I Never Thought of It That Way</a></span></p>
<p><i>(If you found this valuable, please subscribe below for monthly updates!)</i></p>
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