Blog RSS

A picture is worth a thousand words – Can AdWords image extensions help get you more clicks to site?

Fri, 10 May 2013 15:02:02 +0000

Following success in the US, Google have launched Image PPC ads in the UK and we’ve been busy setting these up for a number of our clients. This enables us to include 3 images within our PPC adverts (alongside the existing ad copy and SiteLinks), showcasing clients’ products in a more engaging format than the standard, sometimes restrictive 2 or 3 lines of copy.

Google - Pander to the Penguin

Tue, 30 Apr 2013 15:52:00 +0000

There is a lot of noise about a forthcoming penguin update. Why all the worry? If you are implementing good, solid best practice SEO solutions that meet Google’s search quality guidelines surely you can only win?

5 conversion mistakes to avoid in responsive design

Tue, 23 Apr 2013 09:46:00 +0000

Responsive design is still a relatively new approach; many web designers and developers are still getting to grips with the key principals. As a result, it is possible to make some basic conversion mistakes in the way it is implemented. We've pulled together 5 responsive design conversion mistakes to avoid.

Google "cookie notice" testing

Wed, 10 Apr 2013 16:25:00 +0000

One of our eagle eyed team spotted a cookie notice on the Google Search Results page yesterday. After investigating a little further we found out that it was running on the home page too.....

Google Analytics Using Universal Analytics Tracking Code

Fri, 22 Mar 2013 16:50:00 +0000

With the imminent arrival of Universal Analytics and inevitable rollout into the analytics world, it is interesting to note that Google themselves are currently employing this new analytics tagging on their very own Google Analytics web application.

Ebay Say Turn Off PPC? How About Just Stop Spending Money on Ads that Say eBay Sell Meth?

Fri, 15 Mar 2013 16:49:00 +0000

Ebay recently released an extensive research study that has been reported by some of the big media outlets such as the BBC with headlines like “Google advertising value questioned by eBay”, “eBay: Our paid Google advertising was a total waste of money” or “eBay study dismisses value of advertising on Google”

Enhanced Campaigns – A Finished Product?

Fri, 15 Mar 2013 10:44:00 +0000

Many advertisers are still getting their heads around the potential positive and negative impacts of migrating their AdWords campaigns over to enhanced campaigns (EC).

Are Advertorials SEO Friendly?

Mon, 04 Mar 2013 14:38:00 +0000

As some of you already may be aware Matt Cutts has recently tweeted a reminder to all webmasters highlighting that Google’s paid link guidelines also apply to “advertorial” pages.

Google AdWords Announcement – Enhanced Campaigns

Fri, 08 Feb 2013 16:57:00 +0000

Google announced a significant update to the AdWords product late Wednesday evening in the UK. This product update is designed to accommodate the shifting search consumption patterns. An increasing number of touch points and devices are being used in making purchasing decisions and the aim of this update is to make it easier for marketers to deliver the right message, to the right people, at the right time and on the right device.

The cat got the cream in Monopoly’s recent social media campaign

Fri, 08 Feb 2013 16:21:57 +0000

Who knew that the internet loved cats? Let’s face it though; we all assumed it was going to be the iron or the thimble facing the chop. The race car and dog were clearly the favourites, with the battleship coming in a close 3rd. The boot and top hat would have ranked 4th and 5th, but choosing between the thimble and iron was a decision that could shape your childhood. That’s how I remember it at least and I'm assuming this was the same in every household up and down the country. Mr Moneybags would also rank high on the list if you had the swanky 50th Edition like I did, that was a fantastic Christmas.