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Hi Everyone!

This week, the leading global brand of Micron technology, Crucial, have launched their new and exciting product within their SSD’s range. SSD’s are Solid-State Drives which are flash-based instead of the conventional magnetic hard drives.

Crucial’s new 7mm m4 SSD, is perfect for the storage needs of a laptop. Benefits are its:

1. Size-  Super slim at just 7mm. Perfect for all laptops with a 7mm tall drive bay
2. Performance-improves boot up and overall application load times
3. Reliability-its robust and can withstand shock and vibration
4. Quality- Crucial is a well-known and trusted brand for exceptional quality and new technologies
5. Versatility- with capacities of 64GB, 128GB, 356GB and 512GB, its suitable for the needs of everyone

Why Promote Crucial?     

1. Crucial has award-winning products
2. Offers free delivery in the UK within 3-5 business days on all orders
3. Great commission earnings for you:
   

• 64GB, £75.99. £5.32 Commission
• 128GB, £133.99. £9.38 Commission
• 256GB,  £262.99. £18.41 Commission
• 512GB,  £508.99. £35.63 Commission

Although Crucial’s SSD memory products are of a higher price in comparison with other similar products, this unique, high-end product means you earn more commission!

Why should I offer cashback?

What if my customer decides to buy, and then discovers at the last minute that they can get cashback? They then go back to a loyalty site and click through to my site again. I was getting the sale anyway, but now I’ve had to pay commission for it.

This is, of course, a frustrating concept. But we don’t have to draw assumptions here – we can use the wealth of data at our fingertips to understand the customer journey in the finest of detail:

• Use multi-channel funnel tracking to gain a deeper insight into the customer’s journey to your site.
• Analyse the click to sale latency of cashback sales – how long after the click does the customer convert? Compare the data from cashback affiliates to the average for all your affiliates. If it’s significantly shorter, you can probably assume that an element of this is taking place.

After conducting your analysis, even if you can conclude that a proportion of your cashback customers check for an incentive at the very last point in the purchase process, don’t be too hasty in taking action.

Remember that customers who use cashback sites are savvy shoppers, and only 35-40% of customers who begin a transaction online will complete that transaction (data sourced from Ve Interactive). If 5% cashback is the final push that customer needs to convert, we think it’s a small price to pay. Do you agree?

Our next post will be about working with cashback partners to gain new customers. Watch this space!

We’re delighted to hear that our friends over at Top Cashback have launched in America today.

When Top Cashback launched in the UK, it was the only cashback site to give 100% of its commission back to the consumer – a very attractive USP. No admin fees, no joining charges – nothing. Instead, their own revenue is generated by inviting merchants to invest in tenancy opportunities such as banner exposure and newsletter features. They also give customers the option to make a donation to Top Cashback when they claim their cashback earnings.

Until now, the biggest publisher in the American cashback field was Fat Wallet, which typically gives the consumer 50% of its commission.

Top Cashback will immediately become America’s most generous cashback site and already has over 1,000 merchants on board including big names like Disney Store and Groupon. It’s clear they’ve taken a measured approach and held back on the launch until they had a solid portfolio of partners behind them.

We’re confident TCB can claim a good chunk of the massive loyalty market in America and we wish James and the rest of the team the best of luck in their new venture!

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GetTheLabel’s brand new TV hits your screens tomorrow – check it out here first!

GetTheLabel TV Ad

The ad is hugely appealing to the target market, with urban music, young actors and top brands at discount prices.

However, the affiliate channel can (and should) effectively be utilised to fulfil secondary objectives too. In this post we demonstrate just a couple of examples of how we can segment affiliates based on their promotion type in order to achieve our objectives.

My objective is to increase my average order value by 30% in 6 months

• If your average order value is typically £50, work closely with your voucher code affiliates and issue a promotional code offering free delivery when the order exceeds £65, incentivising your customers to add an extra item or two to their basket
• Encourage your content affiliates to up- and cross-sell to your customers. Ask them to publish an article about additional products/services you sell that are perhaps not considered your primary offering. Use content affiliates to educate your customers on everything you do

My objective is to gain 1,000 new customers in 6 weeks

• Email affiliates are a great resource for acquiring new customers. Often with databases in the millions, their mailing list is a goldmine for you to reach a targeted group and tell them about your brand
• Work with your loyalty affiliates to arrange increased exposure. Points or cashback can be just the incentive customers need to take the leap into ordering from you for the first time

As always, ensure that your objectives are measurable and realistic. Most importantly, evaluate your success. If it worked, give yourself a pat on the back and if not, do everything you can to work out why.

Crucial UK and Crucial France 

Make sure you take advantage of the latest offer from Crucial UK and Crucial France giving your customers 10% off all M4 SSD’s until Friday 28th October.

10% off all M4 SSDs, worldwide on Crucial.com
Expiry date: 28th October 2011
Commission: 7%

T&C for the promotion:

• Valid until Friday 28th October, or while supplies last.
• This is offered to all our customers ordering from the US, UK, FR and EU websites.
• Quantity limit of 3 per order per ref.
• No rain checks or backorders.
• Offer cannot be combined with other offers or discounts.
• Offer is not redeemable for cash and cannot be applied to past orders.
• Offer is valid for consumers/home users only and cannot be used in conjunction with orders with special commercial pricing – businesses, government agencies, VARs, VADs, or other resellers are ineligible.
• All orders are subject to Crucial’s terms and conditions of sale.

Crucial reserves the right to cancel or change this offer at any time without notice

If you’re not signed up to the Crucial UK programme, you can click here or here and get all you need to get going.

Links for the Crucial France programme can be found here:

Please let me know if you have any questions.

Thanks

Julia Forrest
julia.forrest@eqtr.com

It’s not a challenge faced only by the affiliate channel – the question of incrementality can be applied to almost every route to market. For example:

• If my brand PPC ads weren’t there, would the consumer have turned to the organic listings and found my brand there?
• Would my customer have returned to the site if they hadn’t been served with my retargeting banner?
• Did my incentivised email reduce my margins unnecessarily?

The question of incrementality was one of the key themes of the A4U Expo 2011

Within the affiliate channel, the question of incrementality is most commonly applied to sales by voucher code and loyalty affiliates. Merchants wonder at which point in the purchase process the consumer finds their brand on an affiliate site.

• Does the consumer see my brand on the affiliate site and feel compelled to click through and purchase?
• Or, does the consumer decide to purchase from my site, and then check for a voucher code/cashback opportunity?

We’ve carried out a wealth of research into this ourselves, but it was really great to hear the views of some of the industry’s figureheads at the A4U Expo London 2011 and understand their experience of this challenge too.

Findings article to follow, which will demonstrate exactly why we can be so confident that affiliate sales are incremental.

Here are our 5 tips about how to get the most out of the A4U.

1) Pre arrange meetings before the event – if you know that someone is going to be at the Expo then be sure to schedule a time to meet with them.

2) Don’t forgot to take your business cards – not everyone is going to remember you especially if a few beers have been consumed so be sure to bring your business cards with your details on them. Keep your business cards at the back of your conference pass so you can reach them easily, and when you get passed a business card jot down a few details about what you talked about before you forgot.

3) Research the sessions before you attend. The sessions are cleverly marked in the guide as to who would benefit, so there’s no need to sit through a session that’s not of interest to you. All the sessions have hashtags, and it is a great way to start up a conversion with other attendees around the Tweet Deck.

4)  Always remember to follow up with contacts that you met. Either drop them a line on linkedin or schedule a conference call to go over your powerpoint presentation.

5) Networking is important, but try and build a bit of rapport with who you are speaking to. You can always talk about business the next time you speak, but that first impression will stick around for longer and there is more chance of a solid relationship being formed.

Already looking forward to the next event!