tag:typepad.com,2003:weblog-1755169 2013-11-12T09:07:00-05:00 A forum for marketing leaders who want to dramatically grow market share and mind share. TypePad tag:typepad.com,2003:post-6a01053589e1e7970b019b00fbe25b970d 2013-11-12T09:07:00-05:00 2013-11-12T15:44:49-05:00

Will your innovations be able to stand the test of time like the gondolas in Venice, Italy?

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019b00a7385f970b 2013-11-05T08:00:00-05:00 2013-11-05T08:00:00-05:00

What do a Mercedes E320 convertible and the future of marketing have in common? Plenty, starting with blind spots.

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019b007ec4ff970c 2013-10-31T18:00:00-05:00 2013-10-31T18:00:00-05:00

Because marketers have more in common with Walter White than they might realize.

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019b007ea029970b 2013-10-31T07:00:00-05:00 2013-10-31T06:24:10-05:00

It’s no coincidence that the term ‘ROI’ has grown in use and importance over the last few years.

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019b00070f4f970d 2013-10-17T03:32:00-05:00 2013-10-14T18:18:35-05:00

It's 74 degrees at 7:30 am. The sun struggles to part the stubborn storm clouds. Winds amplify to 15 miles per hour, and the 4K Bermuda Round the Sound swim race around Harrington Sound is just hours away from beginning....

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019affdb20d8970d 2013-10-14T21:00:00-05:00 2013-10-15T18:21:25-05:00

If an airport--the bastion of sterile, timeless holding places for weary travelers--can delight a yogini, then you can delight even the toughest corporate customers. It's easier and less costly than you think. As a marketing leader, you play a key role in delighting customers.

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019affb0780c970b 2013-10-03T06:00:00-05:00 2013-10-01T12:33:56-05:00

Too many of these same companies are saving their way to profitability rather than driving top-line revenue growth as employee engagement continues to fall.

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019affacfaab970d 2013-10-01T06:00:00-05:00 2013-10-01T12:32:21-05:00

Are you cleared for takeoff or grounded?

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019aff729c88970d 2013-09-18T07:00:00-05:00 2013-09-18T07:00:00-05:00

I was just featured in American Express’ blog. The infographic and article are called “Cross the Counter with Customer-Centric Planning.”

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019aff52090b970d 2013-09-11T08:00:00-05:00 2013-10-31T05:41:00-05:00

As digital marketing moves to the strategic heart of business, too many organizations remain unprepared to meet the demands of digital transformation.

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019aff4c4330970b 2013-09-10T08:00:00-05:00 2013-09-11T08:47:46-05:00

Many marketing and sales leaders are in the throes of 2014 planning. The “business as usual” crowd is asking “How will we perform in 2014 compared to the previous year?”

Lisa Nirell tag:typepad.com,2003:post-6a01053589e1e7970b019aff27f0c1970c 2013-09-02T19:37:17-05:00 2013-09-02T19:47:47-05:00

As you plan your next marketing program rollout, product launch, or team initiative, you have two choices. You can determine whether you're going to stay on the shore and lament the water conditions, or dive in and see how far you can go. Which will you choose? Some inspiration from Diana Nyad.

Lisa Nirell