Code, Camera, Action http://elstudio.us Stories, software and strategies to help nonprofits do web 2.0+ posterous.com Sat, 07 Nov 2009 04:09:00 -0800 Why not National Novel Writing Month? http://elstudio.us/national-novel-writing-month-faq http://elstudio.us/national-novel-writing-month-faq
Doing something just for the hell of it is a wonderful antidote to all the chores and "must-dos" of daily life. Writing a novel in a month is both exhilarating and stupid, and we would all do well to invite a little more spontaneous stupidity into our lives.

And I'm giving it a try -- just for the spontaneous stupidity. Behind on my wordcount, though!

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Fri, 06 Nov 2009 06:02:00 -0800 Photo: Sith Lightning http://elstudio.us/sith-lightning http://elstudio.us/sith-lightning

Star Wars powers helped us carve the pumpkin last weekend.

Camera: Panasonic Lumix DMC-G1
Lens: Voigtlander Nokton 50mm f1.5 (Leica thread mount)
Adapter: John Milich LTM-G1

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Thu, 05 Nov 2009 05:50:00 -0800 Post: From Consumers to Creators http://elstudio.us/post-from-consumers-to-creators http://elstudio.us/post-from-consumers-to-creators

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Listen on posterous

How does 100% authorship change your business?

  • In philanthropy, might it reduce the cult of the expert? Contests and competitions give rise to their own results-based expertise. Scaling, as always, becomes an issue, and people with scaling expertise even more valuable.

  • Fundraising comes to look like what Kiva’s Matt Flannery calls “the larger trend toward more connected experiences.” At home, we are all walkathoning (or growing mustaches) and asking our friends to help.

  • In journalism and publishing, it looks like the rise of the individual reputation and the individual voice. Blogs over mainstream publications. Aggregators will still be important, be they search engines, social networks, or perhaps mainstream web properties.

  • The shift to short, quick, forms like Twitter reduces the influence of professional copywriters. Amateurs have the time to write influential micro posts. Sharing among friends becomes the measure of influence.

  • This changes the search engines’ power as the reference source. Right now Google is struggling to keep up with real time publishing. Here’s Jeremiah Owyang on what the search engines’ shift to realtime means for reaching people:

    Search marketers must understand that blasting marketing information through Facebook or Twitter won’t be effective, as search engines will filter out irrelevant messages that nobody listens to.

It comes down to content that’s useful, that other people can share. In a future where everybody writes, will anybody notice if your organization doesn’t?

My post for the Case Foundation blog this week looks the explosion of authorship (with blogs, Facebook, Twitter, etc.) -- and what that means for nonprofits. Click through to the original post on casefoundation.org, or listen to the audio above ipodding pleasure.

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Tue, 03 Nov 2009 04:35:00 -0800 Why Twitter “Lists” Change Everything http://elstudio.us/why-twitter-lists-change-everything http://elstudio.us/why-twitter-lists-change-everything

But the genie is out of the bottle. Start managing your reputation in a way that’s authentic and ethical and stay on top of this. And be prepared for what I’m calling the “curatorial economy.” (You heard it here first.)

With Twitter lists, Dave Troy says, collections become the indicators of reputation. Searchable, personal, and indexed by the search engines. Twitter has just hit the social networking ball out of the park.

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Mon, 02 Nov 2009 12:29:00 -0800 Social Search: Customers Influence Search Results For Brands http://elstudio.us/social-search-customers-influence-search-resu-0 http://elstudio.us/social-search-customers-influence-search-resu-0

Search marketers must understand that blasting marketing information through Facebook or Twitter won’t be effective, as search engines will filter out irrelevant messages that nobody listens to. Instead, marketers should allow content on all web properties and email marketing to be easily added to Facebook, Twitter, and other social sites.

via web-strategist.com

In the world of social search (or Twitter search), what counts is what people do with your content.

  1. Make content
  2. That solves problems 
  3. For real people
  4. Thank them for sharing

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Fri, 30 Oct 2009 04:58:00 -0700 Post: Four Lessons from the Kiva Debate http://elstudio.us/post-four-lessons-from-the-kiva-debate http://elstudio.us/post-four-lessons-from-the-kiva-debate

   (3355 KB)
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  1. Empathy increases generosity. The pictures and stories on the Kiva site increase understanding between various parties that would otherwise operate in completely different universes.” That’s Matt Flannery, Kiva’s CEO and co-founder replying in his guest post on David Roodman’s blog.

  2. “If you’re going to advertise yourself as giving choice to the donor, you’d better do it.” That’s Mike Everett-Lane, formerly of Donor’s Choose, commenting on tacticalphilanthropy.com.

  3. Openness buys an organization benefit of the doubt. Even in his initial post, David Roodman acknowledged that statistics in plain view on Kiva’s own website caused him to question Kiva’s message. There was clearly no skulduggery involved.

  4. Listening pays. Kiva responded to the criticism with action. It altered those marketing materials, and Matt Flannery responded quite graciously in a guest blog post. But before any of that, Kiva’s staff listened.

    That listening, and that response, ultimately drew praise from the critics. David Roodman summed it up:

    I think Flannery’s response to my criticism blended grace, humility, and quiet confidence. The world would be a much better place if all charities, all organizations for that matter, were as open and responsive to criticism as Kiva has been. I trust the Kiva folks will keep refining. I will visit them today.

For more Kiva conversations – a post on my blog, Code, Camera, Action, outlines the story. The comments in particular, summarize how Kiva resolved the issue. For more detail, see this list of excerpts from the Kiva debate or Tim Ogden’s post linking to the major blog debate.

 

My post on the Case Foundation blog this week sums up the debate over Kiva and person-to-person fundraising. Plus audio, for your pod-listening pleasure.

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Thu, 29 Oct 2009 04:18:27 -0700 Storytelling to make you cry - The Magic Of Giving http://elstudio.us/storytelling-to-make-you-cry-the-magic-of-giv http://elstudio.us/storytelling-to-make-you-cry-the-magic-of-giv

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Wed, 28 Oct 2009 05:21:00 -0700 Why TV, not Facebook or Twitter, is going to revolutionize the world http://elstudio.us/why-tv-not-facebook-or-twitter-is-going-to-re http://elstudio.us/why-tv-not-facebook-or-twitter-is-going-to-re

Charles Kenny contends that the growth of TV worldwide is fundamentally liberalizing. Amidst lots of statistics comes this giving gem --

In the United States, an additional minute of nightly news coverage of the Asian tsunami increased online donation levels to charities involved in relief efforts by 13 percent. 

via foreignpolicy.com

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Tue, 27 Oct 2009 15:21:00 -0700 The App Economy http://elstudio.us/the-app-economy-2 http://elstudio.us/the-app-economy-2

There are roughly 20 times more people playing FarmVille these days than there are actual farms in the U.S.

via businessweek.com

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Mon, 26 Oct 2009 15:38:00 -0700 Does rewarding altruism squelch it? http://elstudio.us/does-rewarding-altruism-squelch-it-1 http://elstudio.us/does-rewarding-altruism-squelch-it-1

A psychologist's toddler study group shows that kids are inclined to help -- but less so if that help is rewarded.

Warneken and Tomasello conclude that rewarding children for altruistic behavior causes them to be less likely to be altruistic in the future, and these results certainly seem to be dramatic evidence of that conclusion. I'd only make one point in the toddlers' favor: They had learned to play a game where both they and the experimenter had clear roles. The child helped out, and the experimenter gave him a prize. But halfway through the game, for these kids, the rules changed, and suddenly the experimenter wasn't living up to her part of the bargain. Was it the reward, or the betrayal that caused the child's behavior to change?

via scienceblogs.com

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Mon, 26 Oct 2009 13:36:00 -0700 The perverse economics of DRM in the book business http://elstudio.us/drm-restricted http://elstudio.us/drm-restricted

Brian O'Leary --

But if we care about readers paying more for content, we have to recognize that DRM restricts use and lowers the value of the content inside.  Teaching our best customers to pay less for things does not seem like a good idea.

 

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Mon, 26 Oct 2009 04:35:00 -0700 One email management tip to rule them all http://elstudio.us/more-email-management-tips http://elstudio.us/more-email-management-tips

Bring every email closer to DONE

via chrisbrogan.com

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Fri, 23 Oct 2009 15:52:40 -0700 Lightroom 3 beta now available to all http://elstudio.us/lightroom-3-beta-now-available-to-all http://elstudio.us/lightroom-3-beta-now-available-to-all
The Lightroom team is proud to introduce the third public beta program of our application designed by and for digital photographers.... For this latest release we went back to the drawing board and revisited what we believe are the fundamental priorities of our customers: Performance and Image Quality. Lightroom has been stripped down to the "engine block" in order to rebuild a performance architecture that meets the needs of photographers with growing image collections and increasing megapixels. The raw processing engine has also received an overhaul right down to the fundamental demosaic algorithms that now allows unprecedented sharpening and noise reduction results.

Lightroom 3 beta is available to anyone -- whether or not you own a previous version of the software. The beta expires April 30, 2010.

This is a very competitive move on Adobe's part. Aperture users like me will now have even less reason to wait for the fabled Aperture 3 -- without at least trying Lightroom.

Lightroom 3 does support RW2 raw files from Panasonic Lumix G1 and other micro four-thirds cameras. Apple and Aperture require tedious conversion to DNG, and even then only work with certain lenses http://elstudio.us/how-to-my-raw-workflow-for-the-lumix-g1-on-th.

Lightroom 3 could be very compelling. Downloading now. I'll report back on the beta once I've had time to try it.

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Fri, 23 Oct 2009 12:12:00 -0700 Social Media is Really A Writing Revolution http://elstudio.us/a-writing-revolution-seedmagazinecom-0 http://elstudio.us/a-writing-revolution-seedmagazinecom-0

We found that the number of published authors per year increased nearly tenfold every century for six centuries. By 2000, there were 1 million book authors per year. One million authors is a lot, but they are only a tiny fraction, 0.01 percent, of the nearly 7 billion people on Earth. Since 1400, book authorship has grown nearly tenfold in each century. Currently, authorship, including books and new media, is growing nearly tenfold each year. That’s 100 times faster. Authors, once a select minority, will soon be a majority.

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Fri, 23 Oct 2009 10:56:00 -0700 Niall Ferguson: U.S. Empire in Decline http://elstudio.us/niall-ferguson-us-empire-in-decline http://elstudio.us/niall-ferguson-us-empire-in-decline

"But let's face it: If you're trying to borrow $9 trillion to save your financial system...and already half your public debt held by foreigners, it's not really the conduct of rising empires, is it?"

via finance.yahoo.com

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Fri, 23 Oct 2009 08:42:00 -0700 Photo: Window Corner http://elstudio.us/window-corner http://elstudio.us/window-corner

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Thu, 22 Oct 2009 19:49:00 -0700 One way to sell the future http://elstudio.us/one-way-to-sell-the-future http://elstudio.us/one-way-to-sell-the-future

So for the Mac, which was developed for far less money than the Lisa, Apple turned to third-party developers. And here’s the line they used, which I believe was the work of Alain Rossmann: “It’s obvious that graphical computing is the future, whether the Mac is a success or not. This is your chance to learn how to develop for such an environment. Choosing not to develop for the Mac, then, is choosing for your company to eventually die.”

via cringely.com

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Wed, 21 Oct 2009 05:42:00 -0700 Looking for the mouse: Clay Shirky http://elstudio.us/looking-for-the-mouse-clay-shirky http://elstudio.us/looking-for-the-mouse-clay-shirky

I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. But that wasn't what she was doing. She started rooting around in the cables. And her dad said, "What you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."

Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for.

via shirky.com

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Tue, 20 Oct 2009 20:25:43 -0700 Facebook Page or Group? John Haydon Answers http://elstudio.us/facebook-page-or-group-john-haydon-answers http://elstudio.us/facebook-page-or-group-john-haydon-answers
Pages = Get up-to-date info on a non-profit (latest news, links, events). Groups = Connect with others around a cause (not necessarily an org).

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Tue, 20 Oct 2009 05:58:00 -0700 Philanthropy.com: It's Time to Focus on Volunteers' Results http://elstudio.us/philanthropycom-its-time-to-focus-on-voluntee http://elstudio.us/philanthropycom-its-time-to-focus-on-voluntee

It is no longer enough to ask, "How do we get more people to serve?" We must ask ourselves, "What can service achieve and how can we mobilize volunteers to pull off those results?" Only then will we have our eyes on the customer and structure our service in a manner that drives real results for our communities.

via philanthropy.com

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