Retail ecommerce blog – Online Retail Marketing and Ecommerce Optimization Tips

Google’s Philippine Business Stimulus Package – An initiative to promote online marketing

noreply@blogger.com (sheeja) — Fri, 06 Nov 2009 13:41:00 +0000

Google has stepped in to help Philippine businesses make their presence felt online. The Philippine Business Stimulus Package, consists of Web design package as well as P2000 worth of Google AdWords credits The package also includes tutorials on the basics of marketing, Website maintenance and Google technologies. The whole package has been designed and executed with the help of partner institutions and organizations such as STI, GoNegosyo, the Philippine Marketing Association, CITEM (Center...

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Ignore Meta Keywords: Google's Official Announcement

idris@mobiusservices.com (Idris) — Wed, 04 Nov 2009 06:14:00 +0000

Yes, Google is no longer considering Meta keywords as a critical factor in search rankings, though other on-page elements such as the title, description and so on are still vital elements in terms of SEO. Google has stated that they use over 200 factors to determine rankings, but keyword tags are not one of them. Check this video to know more...

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SEO Scams – Be Aware, Stay Clear

idris@mobiusservices.com (Idris) — Fri, 30 Oct 2009 12:34:00 +0000

Scam is an attempt to deceive a person or an entity by gaining full confidence, and it is a word that people want to steer clear off. SEO scams have no other meaning than cheating or swindling an online business owner or a website owner by providing dubious SEO services. In the early days of search engines when AltaVista and Yahoo were ruling the search engine market, SEO was in its infancy but SEO scams were still prevalent but the numbers weren’t so alarming. Once SEO techniques...

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Retail-eCommerce.com gets a fresh look

idris@mobiusservices.com (Idris) — Mon, 26 Oct 2009 14:04:00 +0000

Hello Visitor, The Retail eCommerce blog is owned by Mobius Knowledge Services, a solution provider for online retailers, comparison shopping engines and other online businesses. Our blog has undergone a major change in terms of its look and feel, but the navigation is the same. If you are a regular visitor to this blog, hope you like the change, and if you are visiting us for the first time, welcome to our blog. You’ll find blog posts/articles pertaining to the following...

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Boost your holiday sales – Convert browsers to buyers

noreply@blogger.com (sheeja) — Thu, 08 Oct 2009 09:49:00 +0000

The holiday shopping season is just round the corner, but before you hit that road, you must work on your SEO to boost your natural search traffic and revenue. Lisa Wehr over at practicalecommerce.com has provided a few great tips on how to boost your holiday sales for this shopping season. I am more than happy to share her views with my visitors. According to Lisa, apart from initiating fresh keyword mining, starting pay-per-click campaigns and going in for link building, you must also...

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Online Retail Index stocks assured winners in the third quarter

noreply@blogger.com (sheeja) — Wed, 07 Oct 2009 06:56:00 +0000

The financial storm that raked the economy worldwide for a year is slowly receding, which was clear from the bullish third quarter on Wall Street. E-commerce stocks sailed ahead of the broader market with the Internet Retailer Online Retail Index gaining 26% in the third quarter. The Dow Jones Industrial Average and Standard & Poor’s 500 Index showed a gain of 15%. When compared to 10% gains for the Dow and 16% for the S&P 500, the e-commerce index was ahead 73% for the year....

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Google shows Breadcrumb on SERPs

idris@mobiusservices.com (Idris) — Tue, 25 Aug 2009 08:20:00 +0000

Today I just wanted to share a strange but an interesting thing that Rob Hammond and Leo Fogarty came across whilst using the Google search engine a couple of weeks ago. They witnessed the breadcrumb data on the search result. Here are a few screen shots captured by these bloggers… Rob Hammond's Screenshot Leo Fogarty's Screenshot I personally haven’t noticed any breadcrumbs so far on US and UK version of Google, but then these kinds of results are very...

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Take Tips from the Big G and Bing on Web Site Architecture

idris@mobiusservices.com (Idris) — Mon, 24 Aug 2009 10:47:00 +0000

Successful SEO depends on 3 main factors… Website Architecture Keyword Rich Original Content Quality and Relevant Links If you leave any of these factors out of your strategy, you will not be able to devise a successful SEO plan. This blog post will discuss about web site architecture for a winning search engine optimization campaign. We all know that an uncomplicated website architecture allows users to navigate through the website easily and access the information they want, but more...

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The new turn in online retail – Social Media

noreply@blogger.com (sheeja) — Thu, 13 Aug 2009 12:11:00 +0000

According to a study released by the The National Retail Federation’s Shop.org and Forrester Research, companies who are still indulging in online marketing campaigns are diverting big money towards investments in social media. And why not, since that’s where they will find most of their target audience, the under-30s shoppers. So, online retailers are trying to catch them on popular social sites like MySpace, Facebook, Twitter, Flickr and YouTube. Online rating systems, discussion forums and...

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Microsoft-Yahoo merger triggers anti-trust questions!!

noreply@blogger.com (sheeja) — Wed, 12 Aug 2009 09:15:00 +0000

Microsoft Corp. and Yahoo Inc. have finally joined forces against industry giant Google Inc. Microsoft was wooing Yahoo to surrender the second largest search engine and join forces in an attempt to challenge the dominance of Google in the online advertising market. They entered a 10-year deal whereby both companies will use Microsoft’s new search technology, Bing while Yahoo takes on the responsibility of diverting sales from Google. Google makes more than $20 billion a year through sales...

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Another Retail Chain Goes the e-Commerce Way

noreply@blogger.com (sheeja) — Wed, 22 Jul 2009 06:46:00 +0000

Sleepy’s, a specialty mattress retailer in the Northeast with more than 700 stores, will now sell online through Sleepys.com. Don Rowley, EVP and CIO, stated, “Sleepy’s new e-commerce site was built after research showed that many customers were looking for another avenue to shop in keeping with their busy work and family schedules.” This online store will sell a wide range of mattresses, bedding supplies, and sleep accessories to customers within existing delivery service areas of the...

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IRCE 2009 - A Quick Summary

idris@mobiusservices.com (Idris) — Tue, 30 Jun 2009 07:22:00 +0000

The IRCE 2009 at Boston went fine for Mobius. We had a perfect location (3rd from the entrance/exit). People who visited us at booth no. 504 got a fair idea about our new product Re.flex and other services. I heartily THANK all the people who stopped by. We hope meeting you again next year at IRCE 2010 Here are a few pictures taken at IRCE 2009. From left to right: Andrew Sorensen, Director – US Operations Mallacy Sherlock, Business Development –...

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Meet Team Mobius at IRCE (Internet Retailer Conference and Exhibition) 2009 Boston

idris@mobiusservices.com (Idris) — Wed, 27 May 2009 07:18:00 +0000

The IRCE 2009 (Internet Retailer Conference and Exhibition) at Boston is from June 15-18. Mobius Knowledge Services will be exhibiting for the first time. If you have registered to attend IRCE 2009 conference we request you to visit at booth #504 to know about our new product that we are launching. Check out our Exhibit Hall About IRCE (Internet Retailer Conference and Exhibition): The Internet Retailer Conference and Exhibition (IRCE) is the America's largets e-Retailing trade...

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Shopping Engine Traffic Review for March 2009

idris@mobiusservices.com (Idris) — Tue, 26 May 2009 12:38:00 +0000

In spite of the disastrous start in the beginning of 2009, most CSEs are recovering in terms of the traffic flow. As I was going through the report for March, I came across some disheartening numbers. The decrease for Pricerunner in terms of unique monthly visitors (-97.40) and monthly visits(-97.25) is quite discouraging. Jellyfish like Pricerunner also encountered a fall in traffic. But other than that, most major CSEs have noticed an increasing trend in traffic for March. Nextag again...

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Shopping Engine Traffic Review for February 2009

idris@mobiusservices.com (Idris) — Tue, 26 May 2009 09:48:00 +0000

Apologies for the delay in posting this traffic analysis report. We saw a great dip in the January traffic pattern for most Comparison Shopping Engines (CSEs) and unfortunately, there seems to be no remarkable improvement in February either. The detailed traffic data shows the decline in traffic flow in all major CSEs. The year 2009 has not been a good one for the CSEs as the visits by shoppers are showing a decreasing trend. The only CSE with an increase of 6.50% in monthly visitors is...

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How about an antenna to help you make marketing decisions?

idris@mobiusservices.com (Idris) — Fri, 08 May 2009 11:09:00 +0000

I was busy working for our soon to be launched Microsite and other activities that took away a full 20 days. Thanks to those people who took time to mail me asking about my brief hiatus! Like I mentioned in the first post of this series, the decision making process in online business is a continuous activity dependent on the interaction with the environment. When interacting with the environment, “retailers are better at transmitting signals than receiving them.” So what are the signals that...

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One Time Decisions and Daily Decisions

idris@mobiusservices.com (Idris) — Thu, 16 Apr 2009 04:26:00 +0000

On my quest to understand the decision making process in the ecommerce environment, i'd be writing a series on "When Online Retailers Make Decision..." and this is the first post in the series. Subscribe to this blog to keep track of the forth coming entries. Business decisions are supposed to be guided by information and experience. In business, the decision making process is a continuous activity integrated in the interaction with the environment. There is always a consequence to every...

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Pixazza turns images into product links

idris@mobiusservices.com (Idris) — Tue, 31 Mar 2009 13:12:00 +0000

There is a no limit on generating ideas and creating new applications in the world of Internet commerce. Pixazza, which was created by Pixazza, Inc. of Mountain View, California, has certainly earned the right to be called an innovative visual commerce application. What makes Pixazza so cool? Pixazza is an ad network. Its technology is designed to turn still images on a web page into ecommerce product links. Refer the screen shot below. Photo Source: www.Imnotobsessed.com Who can use...

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25 SEO Facts

idris@mobiusservices.com (Idris) — Fri, 27 Mar 2009 16:33:00 +0000

In my last post I wrote about SEO myths and misconceptions. And, here are a few SEO facts that you need to know. 1. Normal results may vary from personalized results 2. Results may vary when you change Google’s SafeSearch filtering 3. You cannot judge the popularity of a long tail keywords 4. You need not optimize for long tail keywords, they would rank by themselves 5. Search engine algorithm cannot be perfectly predicted 6. Sitemap is necessary if your site is not crawler-friendly...

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SEO Myths and Misconceptions

idris@mobiusservices.com (Idris) — Wed, 25 Mar 2009 12:52:00 +0000

There's a no defined SEO blueprint to fall back on! Every website is unique and needs a tailored SEO strategy to get crawled, indexed and ranked well in search engines. Out there on the Internet, you’ll find articles, forum threads, newsletters and emails that talk about SEO tactics. But some of these tactics can be discarded as SEO myths. Many SEO professionals and marketers have spewed out these SEO myths to delude their clients to reap in $. Newbie SEO professionals and ecommerce business...

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Where do most online retailers fail?

noreply@blogger.com (sheeja) — Tue, 24 Mar 2009 05:29:00 +0000

Believe it or not, it’s in terms of user experience. The E-tailing Group’s recent customer satisfaction index reveals that only eight out of 100 e-retailers scored an 80 or above on a scale of 100. The average score was 68.44, only slightly better off from the score in 2007, which averaged around 67.9.These 100 retail websites were scored on three broad categories which could be further split into 83 metrics. Execution of key pages (25 points), merchandising (43 points) and customer service...

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Of Top 100 Online Retailers, 44 Retailers Blog

idris@mobiusservices.com (Idris) — Fri, 20 Mar 2009 12:48:00 +0000

In my last post, I wrote about 5R’s of online retail blog (Ready, Reach, Realize, Research, Retain) which elucidated why online retailers should blog. In the same posts, I also mentioned that online retailers/merchants who do not blog are missing the golden opportunity to market their products and services to their target audience. According to Getelastic.com, only 15% of top 500 online retailers have ecommerce blogs. This data is a bit old but still worth reading, so check it out. I recently...

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Blog for Internet retailers by an Internet Retailer

idris@mobiusservices.com (Idris) — Thu, 19 Mar 2009 06:14:00 +0000

On my quest for good blog sites, I stumbled on one that definitely needs to be mentioned. The e-Commerce and Entrepreneurship Blog by Plumbersurplus.com truly impressed me. The blog is run by an internet retailer who was one among the Hot 100 Internet retailers of 2008 according to Internetretailer.com. This retailer is also a Multichannel Merchant award winner (MCM) for 2008. Plumbersurplus.com, a pure play online retailer that offers home improvement, plumbing and building materials....

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What is your pricing strategy for Internet?

idris@mobiusservices.com (Idris) — Thu, 05 Mar 2009 12:09:00 +0000

Pricing a product is a tricky job for an online retailer. I was looking at the ecommerce landscape, trying to understand the pricing methodologies that retailers follow when pricing a product. I had so many questions; a few of them are still unanswered. The Bottom line Pressure: Competition is just a click away and retailers have very less room for error when it comes to pricing a product. The price hunter goes away to the competitor if the product is a tad overpriced. Retailers face bottom...

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Shopping Engine Traffic Review for January 2009

idris@mobiusservices.com (Idris) — Wed, 04 Mar 2009 13:19:00 +0000

This was supposed to be posted on Feb 2009. Apologies…it’s coming a month late as i was involved in some other initiatives. Let’s take a look at the traffic data for various Comparison Shopping Engines (CSEs). After the shopping season there seems to be a great dip in the January traffic pattern of the CSEs when compared to the December 2008 results. It is clearly evident that due to economy slowdown, the early 2009 did not brood well for most of the comparison shopping engines. CSEs, such...

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