The Echoleaf Design blog

The top 3 Google SEO ranking factors are finally revealed

tempadmin — Tue, 05 Apr 2016 07:04:31 +0000

by tempadmin on April 5, 2016

Thanks to Google's Andrey Lipattsev, we now know what the top 3 Google SEO ranking factors are:

1a. Links that point to your site (aka backlinks)

1b. Links that point to your content (aka keywords on your own site linked to other parts of your site)

2. RankBrain

They had always been coy about #1a and #1ab but we knew based on experience that it had to be related to keywords links. Let's look a little bit deeper into what this means - including what RankBrain is.

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What does good SEO look like?

tempadmin — Wed, 30 Mar 2016 07:45:35 +0000

by tempadmin on March 30, 2016

We provide keyword research and complete content marketing strategies to many clients. We're often asked what kind of results can be expected - what does good SEO look like?

The image above shows 2 years of organic traffic growth for one of our clients. In case you're wondering, organic traffic is people who visit your site after searching for something on Google or Bing. These visitors do not click on any ads but instead click on a link in the search results.

Tags:

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How to optimize website performance in 5 minutes (aka WordPress performance tuning)

tempadmin — Wed, 23 Mar 2016 08:42:42 +0000

by tempadmin on March 23, 2016

This is a tutorial on how to speed up a WordPress website in about 5 minutes. It's not meant to be deep, intricate or comprehensive. You won't need to login to your host to edit any configuration files. Think of it as Level 1 performance tuning that anyone running a WordPress website can do. For Level 2 performance tuning, get in touch and we can help you out!

Tags:

Autoptimize

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How to market on Facebook with a tracking pixel (aka Custom Audience)

tempadmin — Fri, 12 Feb 2016 08:40:05 +0000

by tempadmin on February 12, 2016

Facebook is a fantastic advertising platform due to the detailed targeting possible. All of the demographic info we provide Facebook - personal details, location, likes, etc - can be used to advertise to a very specific audience. They even have algorithms that make guesses on whether someone is pregnant and what their income may be. It's creepy - but it can be a boon for advertisers. Besides just targeting based on demographic data (example: single females who live in a specific zip code and like both cats and hamsters), you can target someone who visited your website.

How to use GIT with Acquia Drupal hosting (aka Git For Dummies)

tempadmin — Fri, 12 Feb 2016 06:32:01 +0000

by tempadmin on February 12, 2016

These are my private notes on Live Development on Acquia Drupal sites. They may be a little sparse and lacking a few details but they work. I made this due to a lack of details in Acquia's documentation. Consider it a git cheat sheet for dummies :)

Tags:

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How to leverage browser caching to speed up a website

Tampa Web Design Team — Mon, 21 Sep 2015 12:00:00 +0000

by Tampa Web Design Team on September 21, 2015

Speeding up a website can be a chore. One of the easiest ways to speed up a website is to leverage browser caching.

Browser caching helps a webpage load up quicker. It helps your browser “remember” the resources it loaded before – saving them in its memory (called a cache). This helps with visual-heavy elements like logos, graphics, pictures and scripts and reduces the loading time of a webpage.

How to shorten a URL with Bit.ly

Tampa Web Design Team — Mon, 14 Sep 2015 12:00:00 +0000

Sharing a link is common in today’s internet – everyone using a social network does it. It’s nice to know how to shorten a URL for sharing on social networks (especially for those that don’t shorten them automatically).

For folks with online businesses or those marketing their businesses on the internet, it’s very useful to track how your shared links are performing. Seeing what works and what doesn’t helps us to get our message out more effectively.

by Tampa Web Design Team on September 14, 2015

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How to organize a project with a client

Arp Laszlo — Sun, 13 Sep 2015 16:21:47 +0000

by Arp Laszlo on September 13, 2015

Our philosophy is that working with a client is always a collaboration. Every client is unique thus every project is unique. The hard part has been figuring out how to organize a project with a client. Email doesn’t work, paper gets lost and many applications aren’t meant for collaboration. The best option is an online, web-based application that team members can use no matter where they are.

Tags:

37Signals

Asana

Basecamp

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Box

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Don’t give up on your ideas

Tampa Web Design Team — Mon, 07 Sep 2015 12:00:00 +0000

Here is a new infographic (much better than the last one) showing how often great success comes later in life. Experience – hopefully the result of learning from a lot of successes and failures – seems to be the big factor. So get out there, try, fail, learn – your best idea may be around the corner.

by Tampa Web Design Team on September 7, 2015

Tags:

path success

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Google Inbox review

Tampa Web Design Team — Mon, 31 Aug 2015 12:00:00 +0000

I’ve had Inbox by Google for a couple of days now and here is my mini-review after using it exclusively for 2 days. This is coming from someone who’s used Gmail almost exclusively for 10 years (has it really been that long?) and loathes email with a passion.

First thoughts

by Tampa Web Design Team on August 31, 2015

Tags:

Todoist

tabbed inbox tasks

Snoozing Starring Streak

Reminders review

Pinning plugin

Material Design mobile

labels mail

Inbox Zero invite iOS

Inbox by Google invite