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<title>Podium - Echelon Communications</title><link>http://www.echeloncomm.ca/index.html</link><description>Wendy Cherwinski's Blog</description><dc:language>en</dc:language><dc:creator>words@echeloncomm.ca</dc:creator><dc:rights>Copyright 2007 Echelon Communications</dc:rights><dc:date>2013-05-14T15:51:55-04:00</dc:date><admin:generatorAgent rdf:resource="http://www.realmacsoftware.com/" />
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<lastBuildDate>Tue, 14 May 2013 16:02:03 -0400</lastBuildDate><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/echeloncomm/uzwh" /><feedburner:info uri="echeloncomm/uzwh" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item><title>Is it hard to get face time with the speaker you support? If so, don't give up.</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2013-05-14T15:51:55-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/Nq5KOgYINSw/4db9d67df3adcdc3cc93de832cbb2c2a-42.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/4db9d67df3adcdc3cc93de832cbb2c2a-42.html#unique-entry-id-42</guid><content:encoded><![CDATA[If you write speeches for a senior executive, you probably know what a challenge it can be to grab even a few minutes of his or her time to discuss upcoming assignments.   The single biggest frustration voiced during my speechwriting workshops is: "I can never get enough time with the speaker to find out what he/she wants to say."   Sadly, scribes often find themselves subject to a harsh truth.   Many speakers simply don't view speech meetings as a high value use of their time. 


So, what's the answer?   Give up and accept the status quo?   Or, work at changing the speaker's perceptions?   If you choose the second option, here are three steps you can take to show that speech meetings are worthwhile.


1.   Arrive up to speed.   Don't come expecting the speaker to brief you.   Conduct research and speak to subject matter experts and others in the know and bring informed ideas to the speaker for validation. 


2.   Even better, arrive with an outline for discussion.   Rather than a linear outline, create an idea map or even an infographic to make it easy for the speaker to visualize and absorb the organization and content at a glance.


3.   Listen carefully to what is said and inferred.   Be sure to reflect the speaker's direction and more subtle requests in your drafts.   You can still exercise creativity, but your first priority should be to satisfy your client's wishes. 


The more you do to demonstrate to the speaker that a meeting with you is time well spent, the more likely you'll be invited back -- and maybe for more than a fleeting few minutes.   Dream big.


Join me for Write Out Loud: Practical Speechwriting Skills May 30, 2013 and spend an activity-packed day learning the nuts and bolts of putting together great speeches.   Plus, you'll take away a manual that contains lots of valuable checklists, templates, articles and resources.
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/Nq5KOgYINSw" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/4db9d67df3adcdc3cc93de832cbb2c2a-42.html#unique-entry-id-42</feedburner:origLink></item><item><title>Thank you for arguing: your audience will love it</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2013-04-19T14:34:04-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/M8WI6X21B3w/d68fe9795b85e30e1cad3ba682d7511d-41.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/d68fe9795b85e30e1cad3ba682d7511d-41.html#unique-entry-id-41</guid><content:encoded><![CDATA[Speech and presentation writers who want to persuade often turn to stories, quotes, analogies, cleverly worded key messages and other devices.   With so much choice it can be easy to overlook the value of the most basic persuasive tactic: constructing solid arguments. &nbsp;


Argument is the language of logic.   (When people argue in this sense, they are not quarreling.   Rather, they are stating reasons and conclusions that support their point of view.)   Educated audiences are good at analyzing arguments and identifying their strengths and weaknesses.   It follows then that well-stated arguments can add to a speaker's credibility and persuasiveness, while poorly constructed arguments can detract.&nbsp;  Here are three tips for building arguments that will stand up to scrutiny.


   &bull; &nbsp;Define your terms - Are you in favour of justice, peace and equality?   Such terms are "hooray words" says philosopher Jamie Whyte.   (In contrast he calls words like murder and cruelty "boo words".)   Clarify what you mean when you use concepts with overly broad definitions.


   &bull; &nbsp;Don't stop short at analysis - To provide insight you need to match analysis with synthesis.   In other words, you need to tell your audience what you found and what it means.


   &bull; Cite experts with care - It's not enough to tell people that experts are in favour of (or against) a product, idea or course of action.   You have an obligation to answer the question why?   by describing the expert evidence.


Join me for Write Out Loud: Practical Speechwriting Skills on May 30, 2013 to learn even more tactics for developing strong arguments.   You'll leave this workshop with a manual that contains an argument checklist as well as lots of other valuable checklists, templates, articles and resources. <img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/M8WI6X21B3w" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/d68fe9795b85e30e1cad3ba682d7511d-41.html#unique-entry-id-41</feedburner:origLink></item><item><title>Dealing with a long laundry list of topics</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2013-02-21T20:53:10-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/CV-7HUWfsgk/9b8ff0cdfe02aeaf9bd63833ba44da16-40.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/9b8ff0cdfe02aeaf9bd63833ba44da16-40.html#unique-entry-id-40</guid><content:encoded><![CDATA[Check out any book on speech and presentation writing and the advice is consistently the same: focus your talk on one strong message and back it up with three to five supporting points.   But real life speeches and presentations don't always fit the classic model, and, occasionally, you may find yourself trying to make a silk purse out of a sow's ear long list of topics.


U.S.   President Barack Obama faced that dilemma when he delivered the State of the Union Speech February 12 (2013).   He spoke for roughly an hour, which is a long time considering modern-day attention spans.   By my count, he covered 26 different topics ranging from debt repayment to tax reform, extreme poverty, early education, infrastructure redevelopment, gun control and the right to vote.   Yet, despite all that heavy duty material, his words held my attention as he spoke them, and again later when I read the transcript.


Here are five reasons why his speech worked even though it was built around a long laundry list of items.


&bull; President Obama didn't talk at his audience; he spoke with them.   His tone and simple vocabulary were conversational.


&bull;  He drew his audience in early with a reference to "our unfinished task" and empowered them by emphasizing and re-emphasizing the role they shared in determining the success or failure of his vision.


&bull; He used strong transitions to link topics and create a smooth speech flow.   From a discussion of the deficit, he moved on to health care "...the biggest driver of our long-term debt..."


&bull; He told stories about ordinary people caught up in extraordinary events. 


&bull;  He went easy on the numbers.   Instead of stating sterile statistics, he gave anecdotal examples: "We have doubled the distance our cars will go on a gallon of gas..."


Join me for Write Out Loud: Practical Speechwriting Skills on May 30, 2013 to learn even more ways to make your speeches stick in the minds of listeners.   You'll leave this workshop with a manual that contains a wealth of checklists, templates, articles and resources. 
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/CV-7HUWfsgk" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/9b8ff0cdfe02aeaf9bd63833ba44da16-40.html#unique-entry-id-40</feedburner:origLink></item><item><title>Start the new year strong</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2013-01-24T13:56:22-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/2nDp4PQL5rk/daf22429ac6c6ebca4ee875d1033cf4c-39.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/daf22429ac6c6ebca4ee875d1033cf4c-39.html#unique-entry-id-39</guid><content:encoded><![CDATA[The holiday celebrations are over and the summer slowdown is a long way off.   So, what better time to fine tune your approach to speeches and presentations than right now.   Start 2013 strong by resolving to:


&bull;  Put real elbow grease into planning.   Structure matters.   Outline your ideas and test the logical flow before you start writing drafts or creating slides.


&bull;  Take advantage of the theatre of the mind.   Stimulate the imagination of your listeners with concrete examples and analogies.   They can't imagine abstractions.


&bull;  Write the way people talk.   Language that looks great on the page may come across as stilted when spoken.   Write your speeches to sound conversational.


&bull;  Expand your repertoire.   Use rhetorical devices.   They add variety to your writing and encourage listeners to think.


&bull;  Stop using slides as handouts.   Minimize text on your slides and distribute separate summary handouts.   Better yet, put your handouts online.   If people value them, they'll download them.   If not, you might save a tree or two.


Boost your skill at putting together persuasive presentations.   Join me for Make an Impact: Five Steps to Persuasive Presentations on March 14, 2013.


Download the video tutorial Write The Way People Talk&nbsp;and watch it as often as you'd like - only $19.95
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/2nDp4PQL5rk" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/daf22429ac6c6ebca4ee875d1033cf4c-39.html#unique-entry-id-39</feedburner:origLink></item><item><title>Context counts for a lot in communication</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2013-01-10T09:06:42-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/wp-l1zb54dU/e1b42f8a2c0b4f7893473d8570c6a439-38.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/e1b42f8a2c0b4f7893473d8570c6a439-38.html#unique-entry-id-38</guid><content:encoded><![CDATA[In Canada, we associate the Christmas season with long, cold nights and&nbsp;lots of snow.   But if you're lucky enough to escape to warmer climes, the atmosphere can be quite different.   That certainly was the case when I visited Australia late this fall.   To my eyes, the Christmas decorations in stores and along city streets seemed out of context in the blaze of the summer sun.


Establishing context is also an important part of putting together a solid speech or presentation.   Without a broader framework to refer to, the audience may have difficulty recognizing your key points or realizing their importance.&nbsp;


Here are three ways to put your message in context:


1.   Answer the question why?   Why is what you propose important or urgent?   It can be tempting to jump right into a discussion of the issue at stake and how to address it.   Explaining 'why' is a big part of setting the scene.&nbsp;


2.   Paint the big picture rather than looking at your subject in isolation.   Tell people how what you propose fits into larger programs, goals or strategic directions.


3.   Relate your topic to matters that are important or familiar to the audience such as past successes or failures, shared values and your listeners' own aspirations.


&bull; Why do so many speeches sound dull to the ear?   Because they&rsquo;re written to be read on the page, not spoken.   I&rsquo;ve created an entertaining video tutorial filled with tips and techniques you can use to write in the easy flowing conversational style that engages audiences and holds their attention.   Download Write The Way People Talk for only $19.95 CAD.   Go to Store on the Menu Bar above, or press here to place your order.


&bull; Be among the first to read articles and news of interest to speech and presentation writers.   Subscribe to my monthly e-newsletter Pen & Podium.   See a sample issue here.   If you&rsquo;d like a free subscription, send a message to me at words@echeloncomm.ca <img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/wp-l1zb54dU" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/e1b42f8a2c0b4f7893473d8570c6a439-38.html#unique-entry-id-38</feedburner:origLink></item><item><title>Tap into the power of metaphor</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2012-09-26T16:39:21-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/msk6x-QzDGg/c2eea4c734dbc88201a0248862dc3f21-36.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/c2eea4c734dbc88201a0248862dc3f21-36.html#unique-entry-id-36</guid><content:encoded><![CDATA[Winston Churchill warned of an iron curtain descending across Europe.   Martin Luther King shared his dream.   John F.   Kennedy decreed that the torch has been passed to a new generation.&nbsp;


In all three cases, the speaker used the power of metaphor to paint a vivid picture to get listeners behind their ideas.&nbsp;


A metaphor is a figure of speech that describes a subject by comparing it to and calling it the same as an otherwise unrelated object.   The word metaphor comes to English from the Greek term to carry between or transfer.&nbsp;  In other words, a metaphor lets you carry meaning from one entity to another.   So, a good use for metaphor in a speech or presentation is to help the audience see or understand a concept.&nbsp;


Aristotle said metaphor is a sign of genius.   And, modern neuroscientists agree.   They say that the part of the brain that deals with metaphor is associated with greater intelligence.   So, play to the intellect: use metaphor to get people thinking.


Metaphors are also useful for helping your audience shift their perception and view an idea in a new way.   Choose a metaphor to make a connection between something that is already familiar and accepted and the new concept.&nbsp;


Finding the right metaphor to fit the topic, occasion, speaker (if you write for someone else) and audience takes some thought.   There was a time when writers could refer to great works of literature, Greek mythology, or the Bible.   Today, not so much.


Much of the power of a metaphor depends on people recognizing the connection instantly.   So, look for objects you know people will get in a flash.&nbsp;  Here are some places to start your search.


&bull; Popular culture: TV ads gave us "Where&rsquo;s the Beef?" &nbsp;  TV shows gave us &ldquo;being voted off the island&rdquo; and the pronouncements of Dr Gregory House. &nbsp;  Movies gave us &ldquo;The Perfect Storm&rdquo;. &nbsp;


&bull; History: 100 years after the good ship went down, we still talk about hitting an iceberg or re-arranging the deck chairs on the Titanic.


&bull; Song lyrics: &ldquo;Blowin&rsquo; in the Wind&rdquo;, &ldquo;Both Sides Now&rdquo;, &ldquo;Wild Horses&rdquo;, practically anything by Leonard Cohen.


&bull; Or, simply take John Lennon&rsquo;s advice and &ldquo;Imagine&rdquo;.
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/msk6x-QzDGg" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/c2eea4c734dbc88201a0248862dc3f21-36.html#unique-entry-id-36</feedburner:origLink></item><item><title>Make your key message stand out - Gangnam Style!</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2012-09-23T09:41:24-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/kmww_XLEuP4/0cd9739fc2d0bd7cb2afd3f2a0b64f21-35.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/0cd9739fc2d0bd7cb2afd3f2a0b64f21-35.html#unique-entry-id-35</guid><content:encoded><![CDATA[How do you get around a city when you can't speak the language or decipher most of the signs and public notices?   With relative ease, if you're visiting Seoul, South Korea.   Westerners can confidently navigate the city's ultra-modern subway system because key information is posted in Roman script as well as the elegant hangul lettering Koreans use.   On a trip to Seoul recently, it occurred to me that speech givers and presenters could learn something from the city's subway planners about making key message STAND OUT. 


People retain only a small percentage of what they hear.   The retention rate rises when they both hear and see information, but not by a huge amount.   To help the audience remember your key point takes some work.   Here are three tactics you can use to highlight your most important message:


1.   Come right out and say it.   Don't be coy.   Synthesize your most important point in a single sentence or phrase that's easy for listeners to digest. 


2.   Tell people more than once.   State your key message early and come back to it throughout the speech or presentation (but, most importantly, at the end).   Express the idea in a new way if repeating the same words sounds tired.


3.   Make it memorable and repeatable.   Give the audience an analogy, connect your message to an image, or frame it in a story.   Any of those options will help people remember your point and provide a vehicle for them to share your idea with others.


For even more tips, tools, templates and tactics, join me for the workshop Write Out Loud: Practical Speechwriting Skills on October 18, 2012.   For details go here.
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/kmww_XLEuP4" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/0cd9739fc2d0bd7cb2afd3f2a0b64f21-35.html#unique-entry-id-35</feedburner:origLink></item><item><title>Are you attuned to the needs of diverse audiences?</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2012-07-30T14:39:18-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/EzV2Cifp5yI/02673e4e01d3ef224bc924c52b0d1905-34.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/02673e4e01d3ef224bc924c52b0d1905-34.html#unique-entry-id-34</guid><content:encoded><![CDATA[As people cross national boundaries to meet and collaborate, the demand continues for speeches and presentations aimed at international audiences.   Are you attuned to the special needs of these listeners?   The event might be scheduled to take place on the other side of the globe, or it could be happening close to home and attracting participants from different countries and cultural backgrounds.   Whatever the case, such assignments call for extra awareness and sensitivity to avoid gaffes that could mar the message.   After all, the last thing you want to hear is that the audience roared with laughter at a faux pas, or, worse, sat in stony silence because they were offended.   Yet, either scenario can unfold in a heartbeat. 


How you plan and edit your work can make a big difference.   It can be a matter as small as choosing one word over another, or as large as structuring your speech or presentation to suit the listeners&rsquo; cultural expectations.   No one can say for certain what will work in every situation.   But, by following some guidelines and practices based on experience, you can raise the chances that your talk will get a warm reception.


Here are some suggestions:


&bull; Limit your vocabulary - If people will be listening in their second or third language, stick to simple, common words.   Also, edit your speech text or presentation script to remove idiomatic language and phrasal verbs (a verb plus preposition or adverb that creates a new meaning different from the original verb).   I once heard a car ad on TV that began something like this: Whether you&rsquo;re moving up, moving down, moving out or moving in, you&rsquo;ll appreciate the roominess of the new XYZ &hellip; What a nightmare for a non-English speaker to decipher.


&bull; Consider the meaning or multiple meanings of words - Even among English speaking nations, certain words are used in different ways.   For example, in the United Kingdom, to be shattered commonly means to be exhausted, while in North America it means to be crushed or devastated.   When a social worker I know was making a presentation to a group of new Canadians, she mentioned how parents often make sacrifices for their children.   The group&rsquo;s coordinator immediately asked her to define what she meant by sacrifice.


&bull; Consider modifications to structure - North American audiences prefer to hear the main point followed by an explanation, while other cultures prefer to listen to a speaker build up to the main point. 


&bull; Remember, the audience will have different terms of reference - Be careful about making mention of events or figures that may not resonate, and using humour, which is culturally specific, and doesn&rsquo;t translate well.   If you need examples to illustrate your points, you can always turn to a more universal subject like nature. 


&bull; Do some research - Get a sense of the people you&rsquo;re going to address, their country (or countries) and history.   Search online, visit the library, and, if possible, talk to someone who is knowledgeable.   That way you can avoid getting into hot water, as a couple of political figures have done recently after giving speeches that included faulty historical references.


Want to get your message across in a way that engages and energizes your listener?   If so, write your speech or presentation script to be spoken rather than read.   You&rsquo;ll be well prepared to do that once you watch my video tutorial Write The Way People Talk: Turn Your Next Speech Into a Conversation With the Audience. <img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/EzV2Cifp5yI" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/02673e4e01d3ef224bc924c52b0d1905-34.html#unique-entry-id-34</feedburner:origLink></item><item><title>One last look just might pay off...</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches Presentations</category><dc:date>2012-06-08T21:01:04-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/EtqbQbr_ZJI/eb3a7c2bea49f61c1311930a5436640b-33.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/eb3a7c2bea49f61c1311930a5436640b-33.html#unique-entry-id-33</guid><content:encoded><![CDATA[The fuse on speech assignments seems to be getting shorter.   That&rsquo;s my impression and other writers have told me they&rsquo;re seeing the same the trend.   With the pressure to research and write speeches under rush conditions how do you keep up standards?   It&rsquo;s not easy, especially when tight deadlines leave you with little choice but to cut corners. 


No matter how fast you have to scramble to get a script into a speaker&rsquo;s hands, here are three things you should always do.


	&bull;	Put the finished speech away, even for 5 &minus;10 minutes, while you drink a cup of coffee or look out the window.   Your eyes probably need a rest anyway.   Then, read over the speech one more time.   It&rsquo;s surprising how many typos, missed words and lumpy constructions jump out when you look at a draft with fresh eyes.


	&bull;	Grab a highlighter and go hunting for the key messages.   Mark them, then read them again.   Does the opening include a clear main message?   Could it be sharper?   What about your secondary messages?   Are they easy to pick out and do they support the main message?   Tweak if necessary.


	&bull;	Test drive the speech for the speaker.   In other words, read it out loud.   And, stand up to do it.   Mark spots where you stumble, or need to take a deep breath to continue.   Then, go back and make changes. 


Want to learn more tips and tactics for writing fast when the clock is ticking even faster?   Join me for Write Out Loud: Practical Speechwriting Skills, a daylong workshop in Ottawa October 18.   Details here.
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/EtqbQbr_ZJI" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/eb3a7c2bea49f61c1311930a5436640b-33.html#unique-entry-id-33</feedburner:origLink></item><item><title>Er…And your point is?</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2012-03-22T22:17:43-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/SIxYODl1G0s/4be388c994fd8b58d8b012346f7c5f8c-32.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/4be388c994fd8b58d8b012346f7c5f8c-32.html#unique-entry-id-32</guid><content:encoded><![CDATA[One of the cardinal rules of slide design is: one slide = one topic.   Yet even applying that rule, many people still cram their presentation visuals so full of material that the purpose is unclear.   So here&rsquo;s another rule to apply: every slide has to have a point that the audience can absorb in seconds. 


Presentation pro and author Nancy Duarte says slides are a glance media, much like billboards.   Brain researcher John Medina says multitasking is a myth.   People can&rsquo;t listen to a presenter and read slides at the same time.   Other research states that people lose interest in slides very quickly, no matter how well designed they are.   The evidence is overwhelming: you need to make your point crystal clear and do it fast.


So, when you&rsquo;re drafting your slides, give them a once-over asking: what&rsquo;s the point?   Is it clear?   Will my audience get it in seconds?   If not, it&rsquo;s time to do more work to bring key ideas into focus.   Here are three things you can do to sharpen your slides.


  &bull;	 Create a headline that states the point in words - Make it a complete thought, rather than a complete sentence, to keep it short


  &bull;  Highlight what you want people to focus on &mdash; Use bolder lines to draw the part of a graphic you want to discuss, or use a brighter colour to emphasize important bars in a chart.


  &bull;  Use builds to layer information on the slide as you talk about it &mdash; That  way people don&rsquo;t have to figure out what&rsquo;s important about a mass of text or complex graphic all at once. 


Learn how to write compelling presentations scripts and illustrate them with simple, effective visuals.   Join me for the workshop Make an Impact: Presentation Design for Non-Designers, May 31, 2012 in Ottawa.


What people say about Wendy&rsquo;s Make an Impact workshop:


  &bull;  &ldquo;Very interactive.   Good pace.   Great instructor.&rdquo; - Mike Nakhl&eacute;, Government of Canada project manager


  &bull;   &ldquo;Significant recommendations for improving presentations.   Well presented.   Interesting & challenging.&rdquo; - Linda Russell, Government of Canada communications advisor


  &bull;  &ldquo;Anyone tired of bullet points, bullet points, and more bullet points will come away from this workshop full of new ideas.&rdquo;   Tom Hollon, PhD, Falcon River Biomedical Communications<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/SIxYODl1G0s" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/4be388c994fd8b58d8b012346f7c5f8c-32.html#unique-entry-id-32</feedburner:origLink></item><item><title>Write It to Say It Rather Than Read It</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2012-03-19T14:51:06-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/Rlr30d0j1f8/2701f004ca063a53f52a90fd6a9d69a2-31.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/2701f004ca063a53f52a90fd6a9d69a2-31.html#unique-entry-id-31</guid><content:encoded><![CDATA[Has the written speech had its day?   That question, posed at the UK Speechwriters&rsquo; Guild Conference in February, is getting a lot of attention.   The debate started when Russian presentation specialist Alexei Kepterev argued that impromptu communication is more authentic and preferable to safe, dull written speeches.   His remarks sparked a spirited response from other speechwriters in their blogs and even the Huffington Post.   Follow the links to read posts by the always interesting Martin Shovel, Max Atkinson, Charles Crawford and Kepterev himself.


Now, I don&rsquo;t agree that authenticity and written out speeches are mutually exclusive ideas.   However, Alexei Kepterev&rsquo;s observation that formal speech texts are often dull is spot on.   And the reason why is simple: they&rsquo;ve been written for the page, rather than the stage. 


One of the keys to crafting a good speech is to write it to be spoken, not read.   Here are three techniques for using a script to engage in conversation with your audience as opposed to merely reading them your speech.


Write the way you speak - Spoken English follows a simple model: subject, verb, object.   &ldquo;I have a plan.&rdquo;   We naturally speak in the active voice.   So, keep sentences simple, direct and active.   Oh, and don&rsquo;t get hung up on the rules of grammar.   People often speak in sentence fragments; and they split their infinitives, misplace their modifiers and leave their participles dangling too.


Set up the page to help your delivery - Long paragraphs and speech texts don&rsquo;t mix.   It&rsquo;s hard to keep track of your place when the page is filled with dense chunks of text.   Instead, start every sentence (or fragment) on a new line.   Or, do as Churchill did, and set up the page so that each line ends where you want to pause or take a breath.


Rehearse - Read your speech aloud and amend it until the words flow off your tongue.   Then practise your lines until you just have to glance at the script from time to time to stay on track.   It helps if you let go of the notion that you must say every word exactly as it&rsquo;s written. 


To learn more speechwriting techniques join me for the workshops Write Out Loud: Practical Speechwriting Skills and Deliver Value Beyond Words: Advanced Speechwriting Skills scheduled in Ottawa October 18 and 19, 2012. <img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/Rlr30d0j1f8" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/2701f004ca063a53f52a90fd6a9d69a2-31.html#unique-entry-id-31</feedburner:origLink></item><item><title>How The Three Little Pigs can make you a better speaker</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2012-01-08T17:07:48-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/tmGtzlkDd3g/bbc6d60da7050ea7c0c78986f6eb1a98-30.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/bbc6d60da7050ea7c0c78986f6eb1a98-30.html#unique-entry-id-30</guid><content:encoded><![CDATA[It&rsquo;s not always what you say, but how you say it...


A surefire way to bore people when you speak is to talk in a monotone voice.   You may think you&rsquo;re speaking with expression, but unless you make a conscious effort, you probably aren&rsquo;t.   The good news is that most people can ramp up their vocal variety with just a bit of practice. 


Here are three simple techniques to try:


Read out loud.&nbsp;  Put the speech or presentation aside and open a children&rsquo;s book.   Choose one with lots of dialogue for best effect.   Then tell the story.   (Child participation optional)


Mimic broadcasters.&nbsp;  These people are pros at using vocal variety.   Listen to them deliver the news.   Pay close attention to radio newsreaders who have nothing else to work with except their voice and timing.


Argue with a two-year old.   Although this technique is highly effective, it is only recommended if you can accept the most likely outcome.   Your vocal variety will get a great workout, but the two-year old will win.   Good luck. :-)


~~~


Are you flying by the seat of your pants every time you put together a presentation?   If so, join me for a day to learn how to plan, organize and write a compelling script and coordinate it with simple visuals. 


For details visit Make An Impact: Presentation Design for Non-designers - May 31, 2012 or go to www.echeloncomm.ca to for info about all the workshops scheduled for 2012<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/tmGtzlkDd3g" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/bbc6d60da7050ea7c0c78986f6eb1a98-30.html#unique-entry-id-30</feedburner:origLink></item><item><title>Keep attention by mixing questions with answers</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2012-01-08T16:51:50-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/uqSdI2g_oLI/1410ac9850ec1e83727680151388085c-29.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/1410ac9850ec1e83727680151388085c-29.html#unique-entry-id-29</guid><content:encoded><![CDATA[Where&rsquo;s the beef?


Even if you&rsquo;re too young to remember actress Clara Peller asking that question in an eighties-era TV ad, the catchphrase probably sounds familiar.   &ldquo;Where&rsquo;s the beef?&rdquo;   quickly became shorthand for expressing skepticism, and as such soon graced more than a few speeches and presentations.   While Clara&rsquo;s line might be considered a bit hackneyed today, injecting rhetorical questions into your scripts is still a good idea.&nbsp;


In the book POP!   Create the Perfect Pitch, Title, and Tagline for Anything, business communicator Sam Horn writes: &ldquo;Declarative sentences sit on the page.   Questions engage.&rdquo;   The same is true when language is spoken.   Audiences like to hear questions.   See below for three reasons why you should ask questions and how to use them to engage, intrigue and move listeners through a speech or presentation.


Questions provide vocal variety.   A steady stream of declarative sentences can be boring to the ear.   Popping a question every once in a while forces the speaker to moderate his or her tone of voice.   That change is enticing; so much so that it can even lure back listeners who have drifted off into their own thoughts. 


Questions create two-way communication.   Posing rhetorical questions turns a monologue into a dialogue.   Listeners welcome the invitation to reflect on what they&rsquo;ve heard.   Just remember to pause briefly after asking the question to give the audience some time to answer back in their heads.   (If you&rsquo;re writing for someone else, write the instruction [Pause] into the script.)


Questions work well as transitions.   Finding ways to move from topic to topic in a way that listeners can easily follow is always a challenge.   An effective segue is to end a discussion with a question that leads into a new discussion. 


~~~


To learn more techniques for writing terrific speeches and presentations, register for one of these workshops:


&bull; Make An Impact: Presentation Design for Non-Designers - May 21, 2012


&bull; Write Out Loud: Practical Speechwriting Skills - Oct 18, 2012


&bull; Deliver Value Beyond Words: Advanced Speechwriting Skills - Oct 19, 2012


&bull; Click on the links above, or visit www.echeloncomm.ca for more info<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/uqSdI2g_oLI" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/1410ac9850ec1e83727680151388085c-29.html#unique-entry-id-29</feedburner:origLink></item><item><title>If it doesn't add meaning, nix the adverb</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Writing</category><dc:date>2011-12-06T14:08:06-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/AWfs_6-K9Dk/8a09a357df55b88b0aec600ceff5290e-28.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/8a09a357df55b88b0aec600ceff5290e-28.html#unique-entry-id-28</guid><content:encoded><![CDATA[In everyday spoken English, adverbs run amok.   We kneel down; we close up, we pass things over to one another; we gather together; we follow behind; we cancel out each other&rsquo;s votes and so on and on.   The problem occurs when excess adverbs sneak into our writing.   In many cases they add clutter rather than clarify meaning.&nbsp;  When editing, check your use of adverbs and delete those that don't add value.   In some instances, you can strengthen your prose by getting rid of a weak adverb and verb combo and substituting a strong verb.   Instead of &rdquo;She spoke softly.&rdquo; for instance, write &ldquo;She whispered."   In Write Tight: How To Keep Your Prose Sharp, Focused and Concise, writer-editor William Brohaugh says adverbs do earn their keep at times.   For example, he mentions the case when a verb-adverb combination can&rsquo;t be distilled into a single word, such as in the sentence &ldquo;He studiously ignored his father.&rdquo;   As Brohaugh points out, that sentence works because no single English word describes the concept of going to pains to make it clear one is not noticing something. <img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/AWfs_6-K9Dk" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/8a09a357df55b88b0aec600ceff5290e-28.html#unique-entry-id-28</feedburner:origLink></item><item><title>When speaking in threes "Oops" just doesn't cut it</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2011-12-06T14:03:56-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/mJjpW_ZEPJ8/044f8e3533115332f7690eaefc5d11ef-27.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/044f8e3533115332f7690eaefc5d11ef-27.html#unique-entry-id-27</guid><content:encoded><![CDATA[U.S. presidential hopeful Rick Perry had the right idea during a recent Republican Debate when he tried to make key point in his platform.   Unfortunately, for him, he suffered a memory lapse at a critical time.   Perry began to name three government agencies he would cut if elected president; but he could only remember two of them.   After racking his brain for the third, all he could do was offer a feeble &ldquo;Oops&rdquo;. 


Whether or not his gaffe derails his political plans, Perry stumbled when he should have soared.   If he had delivered his list as intended, he would have tapped into the considerable power of speaking in threes. 


Writers, speakers and comedians in the western world have exploited the rule of three for millennia.   The Romans even had a term for it: "omne trium perfectum&rdquo;, which translates to everything that comes in threes is perfect, or, every set of three is complete. 


When it comes to people, three seems to be the lucky charm.   Humans are good at pattern recognition and three points are the minimum needed to create a pattern.   Patterns also help us remember things.    Most of us can rhyme off three-part lists even if we haven&rsquo;t heard them in decades.   Try it yourself: the butcher, the baker and the _____ ______.   Or The Lion, The Witch and The  _____.   Or veni, vidi, ____.   (OK.   Enough Latin.)


Working in threes seems to touch something in human nature.   Courtroom lawyers often focus on three points when summing up in front of juries.    Experience has taught them that, generally, people can manage to keep three ideas in mind at one time.   Likewise, stories often feature characters in groups of three: The Three Musketeers, The Three Little Pigs, even Goldilocks and The Three Bears.   Just imagine if Goldilocks had struck pay dirt on the second bowl of porridge.   How satisfying would the story be then?


Although Mr.   Perry wasn&rsquo;t up to the challenge, politicians through the ages have made good use of triads (groups of three).   According to Shakespeare, Mark Antony began his famous speech by asking: &ldquo;Friends, Romans, Countrymen, lend me your ears.&rdquo;   In the Gettysburg Address, Abraham Lincoln spoke of &ldquo;government of the people, by the people, for the people.&rdquo;   While to the north, the Canadian Confederation was established on the principles of &ldquo;peace, order and good government&rdquo;.


Comedians make hay out of the rule of three to create humour.   For instance, have you ever noticed how often stereotypes gather in threes to walk into a bar?   Building a punchline around a three-part list is also highly effective &mdash; especially when the first two items in the list are perfectly logical and the third one comes out of left field.   For example: How do you get to my place?   Go down to the corner, turn left, and get lost.   (Groaner courtesy of Wikipedia)


So, next time you write a speech or presentation make a point to tap into the power of the rule of three.   Just remember to commit your material to memory.   For instance, give the triad an acronym or use another mnemonic to make it easy to bring to mind.   Better yet, write it down and keep it in sight.
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/mJjpW_ZEPJ8" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/044f8e3533115332f7690eaefc5d11ef-27.html#unique-entry-id-27</feedburner:origLink></item><item><title>Inflight refuelling &amp; other secrets: 5 top scribes spill</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2011-10-02T21:58:16-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/RtBB6AR2xHo/ebf63f0dc9cadb7c602fda61cb2ad926-26.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/ebf63f0dc9cadb7c602fda61cb2ad926-26.html#unique-entry-id-26</guid><content:encoded><![CDATA[What happens when speechwriters from the U.K., Europe, the U.S. and Canada gather to talk shop?   A lot of cross pollination of ideas, that&rsquo;s for certain.   In mid-September the third annual U.K.   Speechwriters&rsquo; Guild Conference took place in Bournemouth, England.   I was honoured to be a speaker and lucky enough to sit in on sessions lead by some mighty impressive wordsmiths.   Read the ideas shared by five keynoters below. 


Martha Leyton & Martin Shovel: Speaking to The Mind's Eye


The words speakers use have a huge effect on the ability of listeners to connect with and remember ideas.   Abstract terms such as globalization and new world order are cold and remote.   In contrast, language that conjures up pictures in our mind's eye engages our senses, stimulates an emotional reaction and helps to make material memorable.   The key is to find the right words to describe images that link to the audience's experience.   For example, former British Prime Minister Gordon Brown suffered a deep political wound when an opponent described him as someone who had morphed from Stalin to Mr.   Bean. 


Professor Max Atkinson: In Praise of PowerPoint?


The shift from chalk & talk sessions to slide presentations means presenters often dump too much visual information on the audience at one time.   People prefer the presenter to lead them through the material gradually (e.g. by building slides) rather than packing each slide full of content and expecting viewers to absorb it all in one fell swoop. 


Conor Burns MP: Political Speechwriting 


In Burns&rsquo; view, speechwriting is a process rather than an event.   As a result he is constantly gathering information, jokes and stories.   He also recommends using quotations because someone at some point has said what you want to say, only better.   When speaking in the House of Commons he tries to work from a few notes rather than a full script.   If he loses his train of thought he relies on prompts from colleagues; a practice that is known among British parliamentarians as inflight refuelling. 


David Murray: Write For Your Life: How to Transform Impossible Speechwriting Assignments Into Improbable Communication Victories 


When dealing with a crisis, mention the problem, but put the emphasis on what is being done to address it.   And make sure it's the leader who steps up to the microphone.   People want to know that the person in charge is doing the right thing.   Audiences also listen for certainty.   That's what they heard in 1974 when Jimmy Carter, then Governor of Georgia, gave an impassioned speech about the importance of politics as a means of social justice.   Carter&rsquo;s speech so impressed journalist Hunter S.   Thompson that he wrote an article about it in Rolling Stone Magazine.


Stuart Mole: The Power of The Spoken Word


Effective speeches are the bedrock of the ability of a leader to actually lead.   For that reason Mole is perplexed by the tendency he witnessed in the business world to treat speech assignments casually in comparison to the focus and resources devoted to advertising and marketing.   He also questions the practice of dreaming up soundbites and asking the speechwriter to put them in the speech.   The process, he says, should work the other way around. 


For more information about the conference and the speakers click here. 
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/RtBB6AR2xHo" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/ebf63f0dc9cadb7c602fda61cb2ad926-26.html#unique-entry-id-26</feedburner:origLink></item><item><title>Time spent rehearsing pays off on the podium</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2011-08-22T09:55:02-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/n7JDBAe7QwI/77d95cf91c75ad3b36b6af6a2be32ae5-25.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/77d95cf91c75ad3b36b6af6a2be32ae5-25.html#unique-entry-id-25</guid><content:encoded><![CDATA[It&rsquo;s rarely scheduled; usually left to the last minute; and frequently dropped from the agenda entirely.   What goes missing in action so frequently is rehearsal.   In meeting rooms around the world, speakers routinely stand up to talk with little or no rehearsal.   Try as hard as they might to hide it: it shows. 


Tolerant audiences sit through the stumbles and mispronounced words.   But, while they may be polite, the mistakes distract their attention from the message.


Speakers who do rehearse are more likely to come across as confident and at ease.   Take for example, Steve Jobs of Apple, or Jack Welch, the former CEO of General Electric.   Both are famous in the business world for delivering outstanding speeches and presentations.   And both are equally famous for making considerable effort to practise their talks.


Carving out the time to rehearse a speech or presentation can be a challenge.   However, even if you&rsquo;re really squeezed for time, try to fit in these steps:


	&bull;	Practise for performance.   Go into the largest meeting room you can find and stand up to read your script.   Don&rsquo;t sit behind your desk or read it while someone drives you to the venue.   People breathe less deeply while seated, so a casual reading isn&rsquo;t good preparation for the real event.


	&bull;	Have a pen or highlighter handy and mark your script in the spots where you stumble over a word or phrase.   Then, rehearse again.   If you still have trouble after a time or two, replace the material with something that&rsquo;s easier to say.


	&bull;	Time yourself.   You may discover that your speech or presentation is too long or too short.   Now is your last chance to cut or add content.


Want to learn more tips, tools, tactics, techniques and templates you can use to write outstanding speeches and presentations?   Join Wendy for a webinar or workshop.   Visit The Spoken Word store on this site for more details.<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/n7JDBAe7QwI" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/77d95cf91c75ad3b36b6af6a2be32ae5-25.html#unique-entry-id-25</feedburner:origLink></item><item><title>When choosing verbs let loose your sharpest arrows</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Writing</category><dc:date>2011-07-27T20:20:50-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/Gz2AjwlYZJ8/91fc9eb5b0abe9218eb4d87343ada849-24.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/91fc9eb5b0abe9218eb4d87343ada849-24.html#unique-entry-id-24</guid><content:encoded><![CDATA[Which one of the two sentences below would you prefer to read or hear spoken?


1.   He is not a punctual person.


2.   He rarely shows up on time.


Chances are you picked number two because it conveys the idea in a livelier way. 


Words are like arrows that carry meaning to readers (and listeners too) says Elizabeth Danziger, author of Get To The Point: Painless Advice for Writing Memos, Letters and E-Mails.   And solid, razor sharp arrows are more likely to pierce the target than those that are flimsy and dull. 


Verbs are the most dynamic words.   They can help readers and listeners &ldquo;see&rdquo; the point.   They can also add colour and increase the persuasiveness of your message.   For all of those reasons, you should aim to use the strongest ones you can.   Too often, however, writers make weak choices.   Their quivers bulge with the verbs to be, have and do.   These are linking verbs that provide general information.   By taking a bit more time to rummage through your vocabulary, you can often come up with sharper alternatives.


As you write, get into the habit of asking yourself: can I make more precise word choices?   When you finish a draft, read it through just once to check your verbs.   Every time you come across a variation of to be, have and do, mark it with a highlighter.   Then, see if you can swap in some zestier language. 


You won&rsquo;t be able to eliminate all of the connector verbs in your writing.   Nor should you try, because they do serve a useful function.   However, by replacing some of them with more dynamic verbs, you will make your writing far more precise and appealing to the final consumer.


Want to learn and practise your writing skills?   You&rsquo;ll get a chance during the writing lab I conduct as part of my workshop Speechwriting: The Basics & Beyond Oct 20, 2011.   To take your speechwriting to a higher level, join me for Value Beyond Words: Advanced Speechwriting Techniques Oct 21, 2011. 


Sign up for both sessions to get two full days of training and save money too.   See details and register at www.echeloncomm.ca<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/Gz2AjwlYZJ8" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/91fc9eb5b0abe9218eb4d87343ada849-24.html#unique-entry-id-24</feedburner:origLink></item><item><title>Tips to make your talking points fly high</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2011-07-25T22:30:29-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/71UhYoDeEJI/1507fae244884fe0d27b860e3f387956-23.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/1507fae244884fe0d27b860e3f387956-23.html#unique-entry-id-23</guid><content:encoded><![CDATA[Not every assignment calls for a full blown speech.    Sometimes the only thing a speaker needs is a set of  talking points. 


What's the difference?    Well, generally the script for a speech is composed of narrative i.e. full sentences, punctuation and even directions to pause.   In contrast, talking points most often consist of headings, bulleted text and, in some cases, a backgrounder that contains more detail. 


Talking points are a barebones treatment that call on the speaker to fill in the blanks.   For that reason, they are most appropriate to speakers who are confident on the podium and who know the subject well. 


The responsibility for a good delivery rests heavily on the speaker's shoulders.   However, the writer can help assure success by creating talking points that are easy to expand and deliver. 


Here are steps you can take to help the speaker you support wing it with panache. 


1.    Create a structure


Just because talking points are made up of bullets as opposed to sentences, doesn't give you licence to pull together a random list of facts and stats.   Both speaker and audience need guideposts to follow.    So, create a structure with a clear beginning, middle and end.   Set the scene; say's what's important and why; explain what has to happen or change; than wrap things up by repeating what people should remember, or tell them what you want them to think, believe or do. 


2.   Make it interesting


Don&rsquo;t limit your input to just the meat and potatoes of the topic or issue.   Help the speaker add some spice.   Take a look at the background data.   Is there an analogy or comparison the speaker could make to help listeners visualize ideas?   People can't hold abstract concepts in mind for a long time.   So make abstractions concrete by comparing them to real things people can imagine.   And never underestimate the power of surprising people or saying something funny to delight them. 


3.   Bring stats to life


Another challenge for listeners is making sense of numbers.   Numbers are not a substitute for ideas.   Tell the story first; then provide numbers to illustrate your point.   Your message will be even more powerful if you also make the stats relevant to the audience.   Often that means giving big numbers a human scale.   Most people find it difficult to imagine a billion of anything.   So, express the figure in a way that&rsquo;s easier for your audience to digest.   For example, a billion dollars would buy a Cadillac for each of the 16,000 people who live in the town of Riverview, New Brunswick.


Want to learn more  about creating talking points and other speechwriting techniques?   Reserve your seat at the workshops


Speechwriting: The Basics & Beyond Oct 20, 2011 and 


Value Beyond Words: Advanced Speechwriting Techniques Oct 21, 2011. 


Sign up for both sessions to get two full days of training and save money too.   See details and register at www.echeloncomm.ca
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/71UhYoDeEJI" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/1507fae244884fe0d27b860e3f387956-23.html#unique-entry-id-23</feedburner:origLink></item><item><title>Repeat words &amp; ideas for impact</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2011-04-10T21:22:00-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/1Nu5Pl8FDhs/4524eebdd66b04008144a9ac96df10f5-22.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/4524eebdd66b04008144a9ac96df10f5-22.html#unique-entry-id-22</guid><content:encoded><![CDATA[Want to compose a Twitter post?   Express yourself in no more than 140 characters.   Want to leave a voice mail?   Spit out your thoughts in under a minute, or risk talking into thin air.   Want people to listen to your elevator pitch?   Then practise until you can cram your ideas into a 30 second sound bite.


The fast pace of 21st century life has us all communicating at Mach speed.   So it&rsquo;s far from surprising that the times have spawned a book entitled Talk Less Say More.   In the pages of her book, communications consultant Connie Dieken urges readers to fight back against the distraction and attention-deficit affected world by learning to condense their thoughts into fewer words.


But how does her advice stack up when it comes to speeches?   Is it possible to be too succinct on the podium?   Yes, says longtime academic and speechwriting expert Jerry Tarver.   According to Professor Tarver, it takes more words per square inch to get a point across in a speech than in writing.   (He&rsquo;s an American, so he doesn&rsquo;t talk in metric.) 


Repetition, which is considered redundant in memos, tweets and many other media, is important in speeches.   Since listeners only hear the message, it often takes more than one mention for them to pick up the speaker&rsquo;s important points. 


&ldquo;When you want your words to have the greatest impact, repeat them,&rdquo; says Christopher Witt in his book Real Leaders Don&rsquo;t Do PowerPoint.   And he calls to mind Martin Luther King&rsquo;s famous speech in front of the Lincoln Memorial in Washington, when he started a series of sentences with the phrase &ldquo;I have a dream&hellip;&rdquo; Of course, more recently, Barrack Obama used repetition to great effect in a famous concession speech that was built around the phrase (and sometimes stand-alone sentence): &ldquo;Yes we can...&rdquo;


Repetition of a series of words at the beginning of a sentence or clause is a rhetorical device.   The ancient Greeks called it anaphora.   It&rsquo;s an effective way to emphasize important points.   But, it&rsquo;s not the only way. 


Five Ways to Use Repetition in Your Speeches


1.   Use anaphora - Repeat a word or phrase at the beginning of successive sentences or clauses.   For example:


&ldquo;It is no longer enough to make the sale.   It&rsquo;s important but not enough&hellip;It is no longer enough to follow through.   It&rsquo;s important, but not enough.   It is no longer enough to remind the customer you&rsquo;re still doing business at the same stand with new and improved products.   It&rsquo;s important, but not enough&hellip;Murray Raphel, Selling Rules!   52 Ways You Can Achieve Sales Success (Quoted in The Executive Speaker)


&ldquo;We shall not flag or fail.   We shall go on to the end.   We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills.   We shall never surrender.&rdquo;   Winston Churchill (quoted in Wikipedia)


2.   Tell a story or anecdote that vividly illustrates the idea. 


3.   Provide a statistic and then re-state it in another form.   For example: Surveys show fewer than two in 10 Canadians remember taking courses in personal finance management in high school.   In other words, less than 20 percent of adults in our country can recall getting instruction in how to handle their money.


4.   Provide an analogy. 


5.   Quote someone, who virtually says the same thing.   Choose someone the audience is likely to be familiar with and admire.
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/1Nu5Pl8FDhs" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/4524eebdd66b04008144a9ac96df10f5-22.html#unique-entry-id-22</feedburner:origLink></item><item><title>Lessons from a movie: providing value beyond words</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2011-03-02T21:12:57-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/alKw67zmu6k/36f5f624406bab5f50801e9b35233433-21.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/36f5f624406bab5f50801e9b35233433-21.html#unique-entry-id-21</guid><content:encoded><![CDATA[Speechwriters the world over are talking about the movie The King&rsquo;s Speech and its insights into the relationship between a high profile speaker and the one person who was able to help him overcome a stutter.


According to the film, speech therapist Lionel Logue went to great lengths to support King George VI.   Before important broadcasts, he created a &ldquo;cosy&rdquo; setting, opened the windows, and performed like a maestro, conducting his royal client through the script.&nbsp;


Your speaker probably doesn&rsquo;t need or expect you to take those steps.   However, you can provide value that goes far beyond the words you write.&nbsp;


Here are five things to do to help your speaker succeed.


1.   Get a good sense of the lay of the land.


Whenever possible, speak with the event organizer to get a clear understanding of the speech window.   Find out how long the speaker is supposed to talk as well as the time allotted for other activities such as the introduction and Q&A session.   Ask who else is going to speak, in what order and for how long.   Then make sure your speaker is well briefed so there are no surprises.


&nbsp;2.   Knock down the barriers&nbsp;between speaker and audience.


Build a profile of the audience and use the information to choose language, imagery and examples that will help your speaker connect with his or her listeners.&nbsp;  Also, ask yourself: what do these people need to hear to get behind the speaker&rsquo;s ideas?   Then make sure the answers to that question end up in the speech.


3.   Provide a script that&rsquo;s easy to read.


Set up the speech so that each sentence is its own paragraph.   It&rsquo;s too easy for a speaker to get lost in a sea of words when the text is set up in dense clumps.   To help your speaker hold his or her head high, only use the top half of each page.   And, just as you would never give someone a draft without reading it out loud first, read the final copy out loud again.


4.   Leave time for your speaker to pause


Speakers and listeners both benefit from pauses.   The speaker can use a pause to gauge the interest level of the audience.   Listeners enjoy them too, as they provide a break and a chance to reflect on what is being said.   Pauses can also heighten the drama of a speech.   Write in a pause after a question, or, to add to the intrigue, just before the speaker says something really important.


5.   Understand that the last reason to include humour in a speech is to make the speaker funny.


Most speakers aren&rsquo;t skilled enough at handling humour to get the audience rolling in the aisles.   Nor should they try.   That&rsquo;s what comedians work hard to do, with varying degrees of success.   Audiences are more than happy with the kind of humour that elicits a smile or a few chuckles.   Quips, one liners and personal anecdotes all hold the potential to warm up the atmosphere, allow the speaker to express some personality and give the audience a chance respond through smiles, laughter or even applause.
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/alKw67zmu6k" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/36f5f624406bab5f50801e9b35233433-21.html#unique-entry-id-21</feedburner:origLink></item><item><title>The King's Speech</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2011-01-03T21:59:30-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/JpztyicibWk/36551fb39a0009f1e76e56293dd5bbef-20.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/36551fb39a0009f1e76e56293dd5bbef-20.html#unique-entry-id-20</guid><content:encoded><![CDATA[Whoever thought that a movie that, on the surface, is about someone overcoming a stammer could rivet so much attention.   But people are heading to the theatre in droves to see The King's Speech.


I intend to be among them shortly.   In the meantime I'm feasting on reading what other communicators have to say.


Speechwriter Hal Gordon wrote a touching story that focused on some of the things King George VI said, rather than his difficulty in saying them.   In a wartime Christmas message, the King chose to repeat some obscure lines of poetry in an effort to give the British people hope.   The lines had a powerful effect on all who heard them.   And when the King died, they were engraved on his tomb.   Read the story here.   Christmas may be passed, but it&rsquo;s a story well worth the read any time of year.


Communications trainer Bert Decker blogged that his favorite line in the movie was "You must have faith in your voice!"   (Decker Blog) "And that's the single most important principle that any speaking coach can tell their client," he added.   [Without the help of speech therapist Lionel Logue] "the King might not have spoken to inspire England with his leadership as he did.   Who knows what the world would have looked like now.   Speaking is powerful."


I&rsquo;ll share more thoughts once I&rsquo;ve seen the movie myself.<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/JpztyicibWk" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/36551fb39a0009f1e76e56293dd5bbef-20.html#unique-entry-id-20</feedburner:origLink></item><item><title>Busting the Mehrabian Myth</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2011-01-03T20:24:36-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/Zd8kXK78AVc/b8c531946380d20884dd19866f33884e-19.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/b8c531946380d20884dd19866f33884e-19.html#unique-entry-id-19</guid><content:encoded><![CDATA[One of the most enduring tales in presentation folklore is based on the idea that only seven percent of what a speaker says is conveyed via his or her words.   The rest of the message - a whopping 93 percent - is transferred via tone of voice and facial expressions.


Enduring tale - yes.   Truth - no.   Far from it.   And yet, the research the tale is based on is valid.   Is it all making sense yet?


Here's how the myth came to be...


Once upon a time (back in the sixties) in a land far, far away (California) Albert Mehrabian, an American professor at UCLA, decided to study human face to face communication.   What he learned from his experiments was that when two people engage in a conversation about their feelings and attitudes, much of what they mean is conveyed through their speech tone and facial expression.   If there is an inconsistency in such circumstances between what a speaker says and the way he or she says it, the receiver would be wisest to trust the physical cues over the words. 


The problem occurred when people started to apply this research to the broader topic of public speaking.   Professor Mehrabian himself spoke out to clarify that he did not mean for people to conclude that non-verbal elements convey the bulk of the message in all situations.   Yet the myth persists that words only account for a tiny portion of a public speaker&rsquo;s message.


Vocal tone and body language contribute to communication, but they don't dominate it.   While delivery is important, it won't make or break a well prepared presentation.   Content is important. 


Want more evidence?   Then, take a few minutes to watch&nbsp;Busting the Mehrabian Myth, an animated video produced by&nbsp;Creativity Works.   In this short work, British speechwriter and cartoonist Martin Shovel and his colleague Martha Leyton put the kibosh on the misinterpretation of the good professor's research.   And they do it in an entertaining way.   So, conduct your own research by watching the video and enjoy a chuckle at the same time.&nbsp;


Words matter.   The end. 


 
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/Zd8kXK78AVc" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/b8c531946380d20884dd19866f33884e-19.html#unique-entry-id-19</feedburner:origLink></item><item><title>What Cirque du Soleil Can Teach Speechwriters</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2010-12-12T21:30:52-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/apBEVZW5BwI/af79c721551e8c686560404a6d0e1869-18.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/af79c721551e8c686560404a6d0e1869-18.html#unique-entry-id-18</guid><content:encoded><![CDATA[Cirque du Soleil combines drama, pageantry, acrobatics and live music into a thrilling treat for the senses.   But mesmerized audiences are far less aware of the role communications plays in crafting the excitement on stage.


Take for instance Myst&egrave;re, the Cirque du Soleil show in residence at Treasure Island in Las Vegas.   During every performance, acrobats, comedians, singers and musicians create an out of this world experience for viewers.   Yet underscoring the action is a solid foundation of communication designed to keep the audience engaged and focused on the magic rather than the technique. 


Chances are, you won&rsquo;t be able to convince your speaker to do a double back flip at the end of a speech.   What you can do, however, is apply some lessons drawn from Myst&egrave;re to write a better script.


Start charming the audience while the lights are up


At a Myst&egrave;re performance, the action begins while the theatre lights are still bright.   Clowns appear in the aisles where they interact with people waiting for the show to begin.   The result is laughter and applause.   In a matter of minutes, isolated groups of families, friends and couples come together as a single audience with a common purpose -- to have some fun.   And as they do, the atmosphere in the theatre warms up.


Lesson: Reaching people through a sense of community can do a lot to set a friendly tone and open the minds of listeners to the speech giver&rsquo;s ideas.   So, establish common ground with the audience early in the speech.   For example: mention a shared cause, affiliation, belief, purpose or experience.   Or, do like the Cirque du Soleil performers: inject some gentle humour to bring the audience together through laughter. 


Bring listeners back to the theme from time to time


Myst&egrave;re comprises a mind-boggling array of acts and activities.   Trapeze artists, wirewalkers and gymnasts bedazzle the audience with amazing physical feats.   But occasionally, the pace slows.   As it does, the musicians play a refrain and the master of ceremonies and other now familiar characters take centre stage.   This reset re-establishes the mood and brings continuity to the show.


Lesson: Bring people back to a point where they can see the big picture from time to time.   Listeners have a limited capacity to absorb detail.   A steady stream of facts, statistics and lists can lead to information overload.   Reminding people of the main message here and there will give them context.   Artful repetition of the overarching idea will also help the audience remember the key point.


Smooth the flow


To stage Myst&egrave;re, groups of performers discretely move in and out of the audience's field of vision.   The skill with which they make their entries and exits distracts attention from the logistics of the show.


Lesson: Poor transitions pull the curtain back to show the audience the rough edges of your speech.   In contrast, good transitions can be a credibility builder for the speaker who uses them to move seamlessly from topic to topic.   Writing smooth transitions takes time and thought.   So, put real effort into developing transitions that will keep the audience focused on the message rather than the mechanics of the speech. 


Leave a strong impression


Myst&egrave;re ends with an image that's hard to forget.   (I won't spoil the surprise by telling you what it is.)   But as the performers disappear into the wings and the lights come up, a wondrous sight fills the stage.


Lesson: While no rule says every speech has to end with a trumpeting call to action, the close should give the audience something to think about.   To create a lasting impression ask and answer a thought provoking question, make a vivid analogy, share a compelling statistic, or tell a story that illustrates the main point.    


Finally, when you finish writing your speech take a bow (and don&rsquo;t forget to wipe the greasepaint off your face).
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/apBEVZW5BwI" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/af79c721551e8c686560404a6d0e1869-18.html#unique-entry-id-18</feedburner:origLink></item><item><title>An Education: In Presentations</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2010-09-29T22:14:14-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/R_LIBhf1PuU/4150dd357b4abe212484e2b76cab84d1-16.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/4150dd357b4abe212484e2b76cab84d1-16.html#unique-entry-id-16</guid><content:encoded><![CDATA[What a gift.   Over a two-month period, eight highly regarded presentation experts have been booked to lead hour-long webinars as part of a virtual event called the Outstanding Presentations Workshop.   And bonus &mdash; the webinars are free, courtesy of generous sponsors.


Three of the webinars have already taken place (as of the end of September.)   I listened to each one of them and took notes to share with Podium readers.   So, here are some great insights and tips from a trio of top presentation designers.


Rick Altman - Author of Why Most PowerPoint Presentations Suck and the updated version Why Most PowerPoint Presentations Still Suck.   Rick is also the conference host for the Presentation Summit which is taking place in San Diego in October.


Rick says:


&bull; One of the reasons presentations suck is because people put too much text on their slides.   To cut back, apply the three-word rule.   Look at every bullet in your deck and ask yourself: could I shorten it to just three words?   The answer won&rsquo;t always be yes, but chances are you&rsquo;ll still do some serious pruning.


&bull; People become overwhelmed and quickly lose interest in slides that are busy and complex.   To help people absorb what they see, present information in bite sized sequences.   For example, when displaying a chart, start by showing the axes, then the bars, and then the lines.   You&rsquo;ll also probably do a better job of narrating such slides when you build them bit by bit.


&bull; If you&rsquo;re creating slides for someone else, provide extra directions and advice to the speaker in the notes field. 


Nancy Duarte - principal of Duarte Design &mdash; the company that created the graphics for Al Gore&rsquo;s movie An Inconvenient Truth, and author of Slide:ology and the just-published Resonate.


Nancy says:


&bull; Presentations are a new form of literature and people need to develop presentation literacy skills.


&bull; When designing a slide, think in terms of signal to noise ratio.   Ask yourself: how challenging will it be for people to get the message?   Then get rid of anything that might slow down the viewer&rsquo;s ability to understand the point.


&bull; One of the reasons PowerPoint is &lsquo;broken&rsquo; is because people use slides like documents.   In other words they create &lsquo;slideuments&rsquo;.   To avoid that fate, pull off everything that&rsquo;s a crutch for the presenter and just leave the information the audience has to remember.


Olivia Mitchell - Partner in a presentation skills training company called Effective Speaking based in Wellington, New Zealand.


Olivia says:


&bull; Craft a solid, clear key message that is relevant to the audience, specific (the more specific the more memorable) and expressed in plain spoken language.


&bull; Follow the advice of the Heath brothers who wrote the book Made to Stick.   Tell a story first to create an emotional impact.   Then follow up with the statistics.


&bull; Use a metaphor when you&rsquo;re speaking about a concept that&rsquo;s new to the audience.   To help listeners get the idea, compare the thing that&rsquo;s unfamiliar to something that is familiar.
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/R_LIBhf1PuU" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/4150dd357b4abe212484e2b76cab84d1-16.html#unique-entry-id-16</feedburner:origLink></item><item><title>Working With Word Clouds</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2010-09-29T22:02:20-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/aL3Nv20Pu-0/2c93e62926ddf71dc98cb7c7e41fd97e-15.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/2c93e62926ddf71dc98cb7c7e41fd97e-15.html#unique-entry-id-15</guid><content:encoded><![CDATA[We speechwriters don&rsquo;t end up with much to show for our efforts.   While the words we write may change what people think, believe or are willing to do, our only souvenir of the assignment might be a paper text, an entry on a Web site (text again), or maybe a video recording of the speaker on the podium.   But have you ever asked your friends over to watch the video of a speech you wrote?   Probably not&hellip;


Well there is a way to create a memento that you could hang on the wall if you were so inclined.   Make a word cloud.   To do that go to www.wordle.net, follow the simple instructions and congratulate yourself on your artistry.


Wordle is the brainchild of a man who thinks outside the font.   His name is Jonathan Feinberg and he developed Wordle as a means of drawing pictures with words.   The tool is free and anyone can use it to make word clouds for their own use or to share with the world.   Users have licence to do whatever they like with their creations: publish them on paper or online, for instance, or even emblazon them on t-shirts and mugs. 


Wordle applies weight to the words in the source text.   The more frequently a word occurs, the larger it appears in the word cloud.   (Allowances are made for words such as &lsquo;a&rsquo; and &lsquo;the&rsquo; to keep things manageable.) 


So, pour a speech into the hopper, wait a few seconds and then gaze upon the glory of your creation.   You can tweak your efforts endlessly to change the colour, font and arrangement.   Once you&rsquo;re happy with the results, save the word cloud as a screen shot and treat it like an image. 


Keep in mind, however, that the word clouds Wordle generates are meant to be decorative.   They&rsquo;re not analytical tools.   Take for example a word cloud made from the speech Pierre Trudeau delivered on the eve of the 1980 Quebec Referendum.   While he was firmly on the &lsquo;no&rsquo; side of the debate and said so repeatedly, the word &lsquo;yes&rsquo; figured prominently in the word cloud.   I suspect Wordle eliminated &lsquo;no&rsquo; as a freestanding word because it&rsquo;s also a common syllable.


Despite the odd glitch, some of which can be fixed with some experimentation, Wordle is a great tool for creating interesting graphics from words.   It&rsquo;s fun to play with too.


Ideas for Using Word Clouds


&bull; Illustrate a Web post of a speech


&bull; Illustrate a newsletter or magazine article about a speech


&bull; Illustrate a cover page for a hard copy of a speech


&bull; Decorate your office wall


&bull; Save in a journal where you document each speech that you write 


If you can think of other ways to use them, please add a comment.


Examples of Speech Word Clouds


The speech Pierre Trudeau gave on the eve of the Quebec Referendum 1980


The speech current Prime Minister Stephen Harper delivered to the 


United Nations, September 23, 2010


The speech environmentalist David Suzuki delivered in Los Angeles to the Governors&rsquo; Climate Change Summit in 2008


Finally: The description of my workshop Speechwriting: The Basics & Beyond (shameless self promotion)
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/aL3Nv20Pu-0" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/2c93e62926ddf71dc98cb7c7e41fd97e-15.html#unique-entry-id-15</feedburner:origLink></item><item><title>Speechwriting Tips from Twitter</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2010-09-10T15:53:34-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/R2Yn-l7haMA/f9955b8e4ec8b16361fc811da24b60f1-14.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/f9955b8e4ec8b16361fc811da24b60f1-14.html#unique-entry-id-14</guid><content:encoded><![CDATA[Speechwriting Tips from Twitter


Twitter is a terrific resource for speechwriters.   Everyday, scribes from around the world share insights, recommend books and provide links to terrific online resources.   If you want to broaden your horizons, join the conversation.   An easy way to start is by following me,&nbsp;@wendycherwinski, or the people quoted below.


&nbsp;&nbsp;


A great speech is like a pickpocket.   It distracts us with its surface brilliance while working its magic in the shadows.


&nbsp;&nbsp; &nbsp;&nbsp;@martinshovel


Frame everything you say and show in terms of your audience's point of view and needs.


&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;@Story_Jon


&nbsp;&nbsp;


Being spontaneously funny is hard work&nbsp;http://bit.ly/bjxmpW&nbsp;How Joan Rivers does it.


&nbsp;&nbsp; &nbsp;&nbsp;@beachwordsmith


&ldquo;Grasp the subject, the words will follow.&rdquo; -- Cato The Elder


&nbsp;&nbsp; &nbsp; &nbsp;@LilyIatrides


Book Review: Boring to Bravo (Kristin Arnold)&nbsp;http://bit.ly/alEcaE


&nbsp;&nbsp; &nbsp; &nbsp;@6minutes<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/R2Yn-l7haMA" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/f9955b8e4ec8b16361fc811da24b60f1-14.html#unique-entry-id-14</feedburner:origLink></item><item><title>Shoot Like a Communicator</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2010-08-29T14:51:29-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/lUFu_ABIX68/904b7ce9e98818747a13ef3dd19191bd-13.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/904b7ce9e98818747a13ef3dd19191bd-13.html#unique-entry-id-13</guid><content:encoded><![CDATA[How often do you wander around with a camera slung over your shoulder or tucked into a hip pocket?   Most likely that&rsquo;s something you do on vacation.   And whether you return home with shots of the kids at Disneyworld, or your tour group standing in front of the Leaning Tower of Pisa, chances are most of those photos sit on your computer or disappear into an album to be looked at again someday.   Yet, with a bit of thought and planning, your best work could see the light (terrible pun) in your presentations.


Today, importing digital photographs to slides is a snap (another terrible pun, sorry).   And there are good reasons to do it.   Photographs can set a mood, tell a story, make an abstract concept concrete, elicit an emotional response or spark imagination.   Research also indicates that people remember information better and longer when they receive it from images rather than text.


Here&rsquo;s the simple key to success: be purposeful about capturing images to use on your slides.   So, next time you&rsquo;re looking through a viewfinder, keep these tips in mind.


Take background shots  - Grab a few shots that are mostly sky with the scene or activity in a narrow band along the bottom.   These shots are great for title or bullet slides.   To learn more about this technique read Life Imitates Art, posted elsewhere on this blog.


Think like a videographer - To tell a story movie makers shoot a wide variety of shots: establishing shots, close ups, cutaways etc.   So, do more than take a wide shot of the scene.   Focus on the details.   For example: while visiting a Buddhist temple in Korea, I snapped a close-up shot of stacks of message tiles left by other visitors.   I&rsquo;ve used it several times to make different points in presentations.


Think like a communicator - Don&rsquo;t just take glamour shots.   Think about the three Cs that form the foundation of a presentation: Connect, Convince, Conclude.   Then take a few minutes to look around the scene.   Do you see anything that could help you communicate those ideas?   If so, aim and fire away.


Some of the souvenir photos I&rsquo;ve used in my presentations


A close-up shot of message tiles stacked up at a Buddhist temple near Sokcho, South Korea.


This shot provides some comic relief when I talk about choosing the right text size.


Lots of sky makes this shot perfect for use as a title or bullet slide background.


Wendy Cherwinski


words@echeloncomm.ca


<script src="http://feeds.feedburner.com/~s/echeloncomm/uzwh?  i=http://www.echeloncomm.ca/Blog/blog.html" type="text/javascript" charset="utf-8"></script><img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/lUFu_ABIX68" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/904b7ce9e98818747a13ef3dd19191bd-13.html#unique-entry-id-13</feedburner:origLink></item><item><title>Taking care of the ‘risky’ Business of humour</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2010-07-06T18:18:24-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/HfBsWY-GbeU/96e3e112e060193e6e78ff47eaf6f100-12.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/96e3e112e060193e6e78ff47eaf6f100-12.html#unique-entry-id-12</guid><content:encoded><![CDATA[Adding humour to speeches and presentations is risky business.   The speaker can fluff it.   The audience can find it unamusing, confusing, or even worse &mdash; offensive.   Whatever the negative outcome, poorly chosen or delivered humour can end up clouding the speaker&rsquo;s message.


Fortunately, the opposite scenario is also highly possible.   A little humour can warm up the atmosphere, make the speaker appear friendly and help listeners remember key points. 


The secret of success lies in carefully choosing humour that will entertain the audience while keeping the speaker safe.


A good way to do that is to favour the kind of humour listeners like.   As a rule people respond well to self deprecating humour.   If the speaker can laugh at himself, he must be a good egg: or, at least that seems to be the reasoning.   General Rick Hillier, Canada&rsquo;s former Chief of the Defence Staff, likes to joke about growing up with five sisters.   He claims he joined the army in self-defence.


Another way to keep things safe is to stick to humour that&rsquo;s meant to draw a grin or a giggle rather than a belly laugh.   The late John Cantu, a one-time comedy club owner, told speechwriters at the Ragan Speechwriters Conference in Washington a few years back to &ldquo;aim for chuckles&rdquo;.   Comedians cycle hundreds of jokes through their routines in the quest for big laughs, he explained.   And of course stand up comics are also trained performers.   If your speaker&rsquo;s idea of preparation is to read through the speech once or twice before an event, you might want to aim for the low end of the laughometer.


A third way to help your speaker in the humour department is to borrow it from others.   For example: riff off a late night host: &ldquo;The other night I heard Jay Leno say&hellip;&rdquo;; describe a popular cartoon &ldquo;Dilbert asked an interesting question the other day:&hellip;&rdquo; or include a funny quote or wisdom from a bumper sticker.   Just keep it short and sweet. 


And one more bit of advice: Whenever possible relate the humour to an important point the speaker wants the audience to take away.   Humour, like storytelling, is a great tool for reinforcing important points in the minds of listeners.


Think twice about including a joke


As for jokes, many speechwriters say avoid them.   There is just too much danger in a flubbed delivery or a tepid response from listeners.   Another danger with telling a joke is the audience may have heard it before. 


But what if a joke perfectly encapsulates the speaker&rsquo;s point?   OK.   There are times when telling a joke in a speech does work.   If you decide to put one in, you can always acknowledge the fact that some people may be familiar with the joke by writing a preface along the lines of: &ldquo;You may have heard the joke that goes something like this&hellip;&rdquo;


Keep in mind that the longer the joke the funnier the pay off has to be to satisfy listeners.   And today&rsquo;s audiences are not known for their long attention spans.   As a rule of thumb, corporate speechwriter Fletcher Deans says avoid jokes that take longer than a minute to get to the punch line.


Create your own humour


Look at the news if you want to find fodder for jokes says comedy writer Jon Macks.   Macks, who is also a speechwriter, says ask yourself: &ldquo;What&rsquo;s stupid about this situation?&rdquo;   Once you identify the absurdity, see if you can use it in a sentence that begins with a phrase such as &ldquo;It&rsquo;s so hot that&hellip;&rdquo; or &ldquo;Taxes are so high that&hellip;&rdquo; 


Put humour to the test


When choosing humour for a speech test it.   Only include it in the speech if you can answer &lsquo;yes&rsquo; to the following three questions: 


	▪	Does it suit the speaker? - Will the speaker seem natural as he or she delivers the lines?


	▪	Does it suit the topic? - Is the link between the subject and the humour obvious and appropriate?


	▪	Does it suit the audience? - Will the humour resonate with the people in the room? 


Wendy Cherwinski


words@echeloncomm.ca


<script src="http://feeds.feedburner.com/~s/echeloncomm/uzwh?  i=http://www.echeloncomm.ca/Blog/blog.html" type="text/javascript" charset="utf-8"></script>
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/HfBsWY-GbeU" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/96e3e112e060193e6e78ff47eaf6f100-12.html#unique-entry-id-12</feedburner:origLink></item><item><title>Life Imitates Art. The Result? Some Dandy Slide Backgrounds</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2009-11-02T18:41:43-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/nEKqKwAXC3M/9bc4f155d1afb6fb2cb55b5b30dfe3a4-11.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/9bc4f155d1afb6fb2cb55b5b30dfe3a4-11.html#unique-entry-id-11</guid><content:encoded><![CDATA[While strolling through an art museum one day I overheard a guide commenting on the work of old Dutch masters.   She said they tended to place the scene in the lower third of the canvas and then fill the upper two-thirds with sky.   Looking at the results, it struck me that their paintings would make great slide backgrounds.


However, rather than purchase a painting by a Dutch master (a bit beyond my budget), I decided to test the idea with my camera.   Now, whenever I travel, I compose some of my photos to include mostly sky with the scenery or activity confined in a narrow band along the bottom of the frame.   The result?   A photo that makes a great slide background. 


For example:  One of my presentation-writing workshops is built around a road trip theme.   (I tell students that when they give a presentation, in a sense they take the audience on a journey, so the road trip analogy works well.)   I&rsquo;m always on the lookout for road trip imagery.   So I was pretty happy to get a few good shots while travelling through the American Southwest.   The result?   Background photos I can use to make even boring bullet or chart slides interesting to look at. 


While the bullet list or chart appears in the sky, the scene along the bottom keeps the theme alive in the minds of my students.


Wendy Cherwinski


words@echeloncomm.ca


<script src="http://feeds.feedburner.com/~s/echeloncomm/uzwh?  i=http://www.echeloncomm.ca/Blog/blog.html" type="text/javascript" charset="utf-8"></script>
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/nEKqKwAXC3M" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/9bc4f155d1afb6fb2cb55b5b30dfe3a4-11.html#unique-entry-id-11</feedburner:origLink></item><item><title>Coping with Poorly Designed Meeting Spaces</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2009-08-07T21:05:58-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/4-9pjE0fHf8/402e8b704d16592b2d501d21617d99c9-10.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/402e8b704d16592b2d501d21617d99c9-10.html#unique-entry-id-10</guid><content:encoded><![CDATA[Here is one of the mysteries of the universe: why are so many meeting rooms so badly designed?   It often seems as if no one really had any idea how the room was going to be used.


Let&rsquo;s start with the one of the most common problems: too few electrical outlets.   To plug in a computer, a projector and a set of speakers, you need three plugs.   Yet so often there is only a single two-plug outlet available.   Then there is the placement of the screen.   More often than not it&rsquo;s plunked down in the middle of the room, restricting the space available for the presenter to move around.   And, why is it so often a struggle to find surface space for both the projector and a computer?


Here are a few suggestions on how to cope with meeting room design disasters.


	&bull;	Anticipate challenges.   For example: pack a roll of duct tape and a powerbar - with a long cord.


	&bull;	Go early and inspect the room.   Stand at the back and at the front.   Scout out the electrical outlets, the arrangements for the projector  and computer, the placement of the screen and flip charts.   Take note if there are cords on the floor that you could trip over.


	&bull;	Check the lights.   Find out where the controls are and how to use them to dim or brighten the room. 


	&bull;	Pay close attention to how much space you have to move in.   When the projector is running, you may find yourself restricted.   Determine your &lsquo;arc of fire&rsquo; to avoid casting shadows on the screen.   Finally, always carry a remote control so you&rsquo;re prepared to operate at a distance from your computer.


Wendy Cherwinski


words@echeloncomm.ca


<script src="http://feeds.feedburner.com/~s/echeloncomm/uzwh?  i=http://www.echeloncomm.ca/Blog/blog.html" type="text/javascript" charset="utf-8"></script>
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/4-9pjE0fHf8" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/402e8b704d16592b2d501d21617d99c9-10.html#unique-entry-id-10</feedburner:origLink></item><item><title>Ace Your Speech with Q&amp;As</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2009-08-07T20:59:01-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/db3DoMoe6N0/8d3bbc270ac85336f358979a9a2583e6-9.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/8d3bbc270ac85336f358979a9a2583e6-9.html#unique-entry-id-9</guid><content:encoded><![CDATA[No one ever said speechwriting is easy; but sometimes it&rsquo;s harder than it has to be.   Consider this scenario: you start on a speech and quickly find yourself spinning your wheels.   You simply don't have a good enough grasp of the subject to make any headway.   Meanwhile, the clock keeps ticking&hellip;


You could wait for elves to come by in the night to finish the job.   Then again, you could avoid this situation altogether.   Before you begin a major speech, take the time to put together together a solid set of questions and answers (Q&As).&nbsp;


Preparing a Q&A package is worth the effort for a number of reasons.   The exercise lets you concentrate on and become familiar with each topic in isolation.   When you really know your material well, it&rsquo;s much easier to weave the ideas together in a narrative.   And, if you run the Q&As by the client, you could get approval for much of your content long before your first speech draft is a&nbsp;fait accompli.


Here's benefit to prepping Q&As: you can often take the answers and plug them into the speech verbatim.   (Even the questions can be reused in the speech as transitions.   Asking a question is a great way to move from one subject to another.)


The trick, then, is to &lsquo;pre-fab&rsquo; your answers to make them easy to insert into the speech.&nbsp;  Begin each answer with an overarching statement or thesis.   Then provide a sentence or two of background.   Follow up with some proof: a fact, statistic, quote, anecdote etc.   If possible, end the answer by explaining why this particular point represents a benefit or opportunity to the audience.


Once the speech is finished, don&rsquo;t throw away those Q&As.   They may come in handy for your next assignment.


Wendy Cherwinski


words@echeloncomm.ca


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<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/db3DoMoe6N0" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/8d3bbc270ac85336f358979a9a2583e6-9.html#unique-entry-id-9</feedburner:origLink></item><item><title>Pause &amp; Let the Music Sink In</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2009-09-07T17:08:00-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/e_eDb-Kc6F8/a64d174cc7c5293b4ed940ab3a9e8a86-8.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/a64d174cc7c5293b4ed940ab3a9e8a86-8.html#unique-entry-id-8</guid><content:encoded><![CDATA[As practiced musicians point out: some of the music is between the notes.   The same idea applies to speeches.   Saying nothing here and there actually engages listener attention.   It follows, then, that if you want your listeners to really hear your ideas and enjoy the experience, you should make it a habit to work in pauses.


Both speaker and listener benefit from pauses.   The speaker gets a chance to rest and to look around the room to gauge attention and interest.   The audience gets a chance to rest too, as well as a moment to reflect on and absorb what the speaker has to say.&nbsp;


Speakers who try to cram every second with words risk coming across as anxious.   That anxiety can be a distraction for listeners who may start to focus more on the speaker&rsquo;s discomfort than on their ideas and opinions.


And, let&rsquo;s face it: a relentless, rapid-fire delivery is hard for anyone to put up with for any length of time.   Confronted with a wall of sound, even the most interested listeners will be tempted to leave, if not in body then at least in thought.


In the glare of the spotlight, it&rsquo;s easy to forget to pause.   So prompt yourself (or the speaker you support).   Write the instruction [Pause] into the script wherever needed.


Places to pause include:


	&bull;	Before you change topics


	&bull;	After you ask a question


	&bull;	Before you make a critical point


	&bull;	After you make a critical point


	&bull;	Whenever you say something that might get a laugh


Wendy Cherwinski


words@echeloncomm.ca


<script src="http://feeds.feedburner.com/~s/echeloncomm/uzwh?  i=http://www.echeloncomm.ca/Blog/blog.html" type="text/javascript" charset="utf-8"></script>
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/e_eDb-Kc6F8" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/a64d174cc7c5293b4ed940ab3a9e8a86-8.html#unique-entry-id-8</feedburner:origLink></item><item><title>Limit Your Points to What People can Handle</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2009-09-07T17:05:00-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/NfbqCWmm3pU/8c5f17318c4ccc4232f6d6dca7f90137-7.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/8c5f17318c4ccc4232f6d6dca7f90137-7.html#unique-entry-id-7</guid><content:encoded><![CDATA[People have a limited capacity for listening to and absorbing information presented orally, even with the help of visual support.   Keep this fact in mind when you choose the arguments to highlight in the middle of your presentation.   As a rule, plan to support your main argument with three to five major points.   (Never go beyond seven points.   After that number, research shows that all listeners hear is blah, blah, blah...)


Another effective way to organize your supporting arguments is in radiating groups of three.   This is what I call the Russian doll approach.   Start with three major points.   Then expand each one with three sub-points.   You can repeat this design ad infinitum, keeping in mind that each level you add will greatly lengthen the time required to deliver your presentation.   To shorten the presentation, just eliminate levels of sub-points and hide the slides that illustrate them.   In other words, pop smaller dolls back into larger dolls. 


Following this method will allow you to deliver the same presentation whether you have 5 minutes or an hour and 15 minutes to fill.


Wendy Cherwinski


words@echeloncomm.ca


<script src="http://feeds.feedburner.com/~s/echeloncomm/uzwh?  i=http://www.echeloncomm.ca/Blog/blog.html" type="text/javascript" charset="utf-8"></script><img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/NfbqCWmm3pU" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/8c5f17318c4ccc4232f6d6dca7f90137-7.html#unique-entry-id-7</feedburner:origLink></item><item><title>Let the Rule of Thirds Be Your Guide</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2008-12-04T15:16:41-05:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/_SoiHVph8Es/ffb7ce211c6dc7da0e6f32027d693b75-6.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/ffb7ce211c6dc7da0e6f32027d693b75-6.html#unique-entry-id-6</guid><content:encoded><![CDATA[Graphic designers and photographers rely on a lot more than raw talent to compose their work.   They make use of the rule of thirds.   Actually it isn&rsquo;t really a rule.   It&rsquo;s a guideline based on the idea that compositions are most pleasing to the human eye when the main elements fall on or near the four crossing points of a nine box grid.


The only tool you need to apply the rule is a grid.   You can make one in PowerPoint or Keynote by arranging lines and circles until you have nine rectangles on a slide.   As digital photo expert Lesa King says, divide your slide up so that it resembles a tic&ndash;tac-toe board.   My slides look a lot better since I discovered the rule.   Now, whenever I begin working on a new presentation, I include a grid slide.


When I want to apply the rule, I simply copy the grid onto the slide I&rsquo;m working on.   Then, I arrange graphic and text elements until I&rsquo;m happy with the composition.   See the example below, which is a slide I use in my presentation writing workshops and seminars to illustrate the discussion about the importance of asking good questions when interviewing subject matter experts.


Once I&rsquo;m happy with my arrangement, I delete the grid and le voil&agrave;, another pi&egrave;ce de r&eacute;sistance!


Wendy Cherwinski


words@echeloncomm.ca


<script src="http://feeds.feedburner.com/~s/echeloncomm/uzwh?  i=http://www.echeloncomm.ca/Blog/blog.html" type="text/javascript" charset="utf-8"></script><img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/_SoiHVph8Es" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/ffb7ce211c6dc7da0e6f32027d693b75-6.html#unique-entry-id-6</feedburner:origLink></item><item><title>Design Simple Slides</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Presentations</category><dc:date>2008-09-15T20:24:39-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/vQ8QF7lfdus/bf4bdade3a888950ce82856bb2bce8b4-5.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/bf4bdade3a888950ce82856bb2bce8b4-5.html#unique-entry-id-5</guid><content:encoded><![CDATA[Nothing drains the life out of a presentation faster than a steady stream of slides filled to overflowing with text.   At the very least the slides are boring to look at.   But presenters often make things worse by talking over them, ignoring the fact that audiences can&rsquo;t read and listen at the same time. 


The solution is to design slides that are so simple people can absorb them quickly and return to listening to the presenter.   After all, the presenter should be the focus of attention.   What he or she has to say is the point of the presentation.   The visuals are merely meant to serve as illustrations.


Nancy Duarte, whose company created the presentation slides that Al Gore used in his film An Inconvenient Truth, says that good slide design should follow the principles reflected in billboard ads.   Take a look next time you drive along the highway and notice how billboards display a combination of bold graphics and simple text.   It doesn&rsquo;t take much time or effort to get the message as you zoom by.


A common complaint among presentation writers is that they lack the skills and resources needed to produce great slides.   Granted, there are limits to what you can achieve when time is tight, your graphic library is small and your artistic talent is even smaller.   But chances are, no matter what the constraints, you can do better than making audiences read static text.


Technology certainly can help.   The latest version of PowerPoint (2007 for Windows, 2008 for Mac) includes a small but versatile collection of high quality stock photos.   A cropping function and other formatting tools add even more variety.   Take the flip chart photo for example.   It&rsquo;s easy to pop it onto a slide, resize it and then use it to frame bullets.   It sure makes the text more interesting to look at. 


PowerPoint for Mac 08 also allows users to access their personal photo collection.   And it automatically sizes the images to fit the slide layout.   So, if you are handy with a camera, you can always import your own pictures into your slides.   Just be careful when you capture images of people.   If they can be easily identified, you should get permission to use the shots.


Avoid the overused clip art that PowerPoint provides &ndash; or cheap clip art from any source, for that matter.   It simply does not send a business-like message to the audience.


While I was strolling through an art gallery in Washington DC awhile back, I overheard a tour guide explaining a technique favoured by the Dutch masters.   She said they would paint the subject (the scene of ships in a harbour for instance) in the bottom third of the canvas.   Then they would fill the upper two thirds with sky and clouds.   That approach gave me an idea for making text slides more interesting.   I now look for graphics that I can use to frame the bottom of my slides to &lsquo;set the mood&rsquo; for my message.   For example, I often use a graphic of empty auditorium seats to frame the slides I use when I talk about how to bring the audience into a presentation.


These examples illustrate the ideas described in this article.


Wendy Cherwinski


words@echeloncomm.ca


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<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/vQ8QF7lfdus" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/bf4bdade3a888950ce82856bb2bce8b4-5.html#unique-entry-id-5</feedburner:origLink></item><item><title>Dialogue in the Desert</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2008-09-08T22:41:38-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/-GMxi74Ymis/2be87c6111493904ddd73e15cafac95c-4.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/2be87c6111493904ddd73e15cafac95c-4.html#unique-entry-id-4</guid><content:encoded><![CDATA[The desert sun blazes down as I stand in a pen transfixed by a horse running circles around me. 


...The young mare is acting on instinct, making decisions that have allowed her species to survive for thousands of years. ...  And while I have only moved a few steps in a tight little circle, it feels like I have worked just as hard as my equine friend.


Learning to take charge of a horse is one of many new experiences I will encounter as a student of Dialogue in the Desert.   Dialogue, as veterans call it for short, is a strategic communications thinking and planning workshop designed to give participants the views and tools they need to be influential and persuasive in the workplace. 

...Joe Williams, an organizational communicator based in Bartlesville, Oklahoma, created Dialogue after he went looking for a strategy course for communicators and came up empty.   For the past 30 years, he has filled the vacuum, holding his workshops at a guest ranch deep in the Sonoran Desert of Arizona.   So far he has delivered Dialogue more than 100 times to students who come from all over North America and more distant places such as Bermuda and Australia.


Over five days, Dialoguers divide their time between a classroom where Joe leads fast-paced lessons and discussions, and the ranch and the desert beyond where they put theory into practice.   The Dialogue attracts career communicators as well as people from other walks of life who want to learn how to be more strategic in their communications.   Each student starts applying Joe&rsquo;s lessons and tools to their own issues on the spot.


I have come looking for ways to be a more effective speech and presentation advisor, workshop leader and entrepreneur.   I want to know answers to questions such as: How can I communicate better with my clients?   How can I better help them achieve their goals through the material I craft for them? ...  And how can I better use communication to create more success in my own business?


...During classroom lessons and hands on sessions, shared meals, trail rides, desert walks, team penning exercises, roping lessons and a few trips to the ranch bar, we learn together and from each other, enjoying lots of laughs along the way.


...To get a positive response from the horse my body language has to be one with what I say. ...  That horse knows when someone is just talking the walk, just as human audiences do.


I also do some soul searching as I create a poster-sized map that shows where I am now in my business, the point I want to reach in the future, and what steps I have to take to reach my goal. 

...When he planned his first workshop as a company retreat, heading back to the desert seemed like a good idea.   It would take participants out of their comfort zone and plunk them down in an alien environment where everything seems to slither, stick or sting. 

...By the early eighties, Dialogue was a regular event as Joe filled the growing need for a workshop that explored strategy from a communications point of view. 

...Strategy, he says, answers the question: What are we doing, or going to do?   What direction are we going in as an organization and why? ...  Planning, on the other hand, answers the question how: how are we going to execute the strategy?


...The challenge now is to come up with a plan to turn strategy into action. 

...There&rsquo;s no sense picking a destination unless you&rsquo;re prepared to row hard to get there, he says.   Just like there&rsquo;s no sense rowing hard until you have a destination in mind. 


...There are grumbles when Joe announces his plan for day two of the workshop.   We are expected to get up before dawn and trek into the desert to watch the sun come over the mountains. ...  He reminds us that it&rsquo;s easy to get bogged down in the details of being a doer or a creator of stuff and to lose sight of a larger role we can play; that of advisor. 

...But there are also times to go narrow and deep &ndash; to focus on a specific issue and ask lots of questions that start with a word Joe imbues with great significance. ...  We respond to that word a lot as the Magnificent Seven work together in the classroom to build a strategy map. 

...If I can take control of a horse within a few minutes, I reason, I can walk into a room with senior executives and make a presentation. 

...But I do spend time in the saddle learning to cut cattle and move them into a small enclosure.   My horse has lots of experience in team penning and he shows it, ignoring my signals in order to do what he knows has to be done. 

...The real test of Dialogue comes six months later when I sit down to think hard about what I took away from the experience. 

...I&rsquo;m also glad to know that the other members of the Magnificent Seven are a mere e-mail message or phone call away.


...Every draft has to pass a critical test: Are the speaker&rsquo;s thoughts and words pointed and powerful enough to transfer 	energy to the audience?


...To avoid it start with a clear purpose and use it as a compass to lead you to the research you need to do.   I 	tell 	my speechwriting students if you are clear on your speaker&rsquo;s goal in making the speech then you will know when you have gathered enough of the 	right stuff to start writing drafts. 


...As Joe says, to build a strategy you have to show the courage of a revolutionary and start with a clean slate. ...  Speechwriters do it when they make a habit of 	copying material from one speech and pasting it into another. 

...At a high altitude, it means learning to think of yourself as far more 	than a speechwriter. ...  A big part of your job should be to learn about the chemical industry and your company&rsquo;s 	place in it.   In other words, structure your thinking so that you&rsquo;re a specialist in the business first, and a communicator second. ...  Tackle assignments with a goal in mind, spend time planning, not just doing, and find ways 	to measure your results. 

...Each participant is invited to speak about their Dialogue experience as they hold the feather. 

...In a sense, those of us who write speeches and presentations hold the eagle feather in proxy for our clients.   We have a responsibility then to honour them, and their audiences, by producing work with the clarity and strength of purpose of the desert sun coming over the mountains. 
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/-GMxi74Ymis" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/2be87c6111493904ddd73e15cafac95c-4.html#unique-entry-id-4</feedburner:origLink></item><item><title>Anyway You Slice It…</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><category>Presentations</category><dc:date>2008-07-29T12:21:43-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/7VJ6tk7oFZg/3847d7303685b4aef10e2f9708599d7b-3.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/3847d7303685b4aef10e2f9708599d7b-3.html#unique-entry-id-3</guid><content:encoded><![CDATA[On a recent car trip I listened to the audio version of Malcolm Gladwell&rsquo;s newish book Blink and emerged at my destination with a few of leg cramps &ndash; and a broader vocabulary.   Gladwell is the writer who caused a sensation with his first book, The Tipping Point.   Now he has enriched our lexicon with the term thin-slicing. 


Gladwell says that people who have perfected the art of thin-slicing have developed the ability to filter &ldquo;the very few factors that matter from an overwhelming number of variables.&rdquo;   Or as a scientist might put out, they are skilled at receiving the signal and filtering out the noise. 


In Blink, Gladwell explains how this phenomenon works &ndash; leading to both good and bad results.   For example, he describes the scene that unfolded when several independent art experts instantly detected a fake sculpture despite the fact that staff at a major museum had examined it thoroughly and pronounced it the real McCoy.   And he explains why Warren Harding, a man of limited abilities, was able to rise to the level of U.S.   President.   Gladwell also shares a quote about Harding that is sure to amuse any speechwriter.   Harding&rsquo;s speeches, he says, were once described &ldquo;as an army of pompous phrases moving over the landscape in search of an idea.&rdquo;


But, back to the idea of thin slicing.   In a very real sense, that term describes an important part of your job as a speech or presentation writer.   It&rsquo;s up to you to get to the heart of the matter and explain why and how it has a bearing on the issue or problem at hand. 


Overload listeners with detail and extraneous information and they will become bored and zone out.   Carefully craft only the most salient facts and arguments and you will keep them engaged.   The difference is in how you &lsquo;slice&rsquo; it.  


For more news and insights of interest to speech and presentation writers, read Podium, a free monthly e-newsletter.   To subscribe, contact Wendy at words@echeloncomm.ca<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/7VJ6tk7oFZg" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/3847d7303685b4aef10e2f9708599d7b-3.html#unique-entry-id-3</feedburner:origLink></item><item><title>Expert Advice: How Not to Step in It</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><category>Presentations</category><dc:date>2008-07-22T22:10:12-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/m5JgbBeb-Vk/189047c688ec3123b94dd72aa2764fc1-2.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/189047c688ec3123b94dd72aa2764fc1-2.html#unique-entry-id-2</guid><content:encoded><![CDATA[You can&rsquo;t always tell a book by a cover &ndash; or by it&rsquo;s title for that matter.   And that explains why Jacked Up is such a surprise.   It&rsquo;s actually a book about speeches and presentations.   But rather than providing a step-by-step guide, its advice runs along the lines of how not to step in it. 


The subtitle explains author Bill Lane&rsquo;s motivation for writing his tome.   Jacked Up is The Inside Story about How Jack Welch Talked GE into Becoming the World&rsquo;s Greatest Company.   Lane wrote it to capitalize on his experience working closely with the larger-than-life Welch.   For 20 years while Welch ran GE, Lane ran the uber-CEO&rsquo;s executive communications. 


As Lane explains, Welch placed a lot of stock on presentations as a means of communicating culture and learning within GE.   He also demanded complete candor.   He could not abide showy, report-style presentations that played up successes and played down or ignored challenges and setbacks. 


Internally, he encouraged presenters to share lessons learned and to talk about disappointments and things they wished they had done or would do &ldquo;next time&rdquo;.   He wanted employees to take away solid, practical information that they could apply in their jobs.


Lane also says Jack Welch was a great speaker and he demanded that his lieutenants be good on the podium as well.   Welch put hours of preparation into every speaking engagement; especially those he gave to the investment community.   And that effort paid off handsomely.   Year after year, Welch&rsquo;s presentations got attention on the same scale as Warren Buffett&rsquo;s annual message to shareholders. 


Jacked Up gives readers a sense of the competitiveness and camaraderie that existed at GE under Jack Welch.   The book also flashes back to Lane&rsquo;s experiences as a soldier who saw combat in Vietnam.   While the bullets didn&rsquo;t fly around his head at GE Headquarters, one gets the sense that his battle-tested survival skills came in handy.


Jacked Up: The Inside Story about How Jack Welch Talked GE into Becoming the World&rsquo;s Greatest Company, Bill Lane, McGraw-Hill, New York, 2007.


Wendy Cherwinski


words@echeloncomm.ca
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/m5JgbBeb-Vk" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/189047c688ec3123b94dd72aa2764fc1-2.html#unique-entry-id-2</feedburner:origLink></item><item><title>Bringing Oral History to Life</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><category>Presentations</category><dc:date>2008-07-13T19:28:00-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/3Lt37SKszh0/dac25f9616245e8951e9179f30a44f15-1.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/dac25f9616245e8951e9179f30a44f15-1.html#unique-entry-id-1</guid><content:encoded><![CDATA[Are we continuing the shift that started with radio and television to becoming a more oral communication-based society?   That may be the case as we increase our use of technology to access intellectual content.   Take for example the great speeches of the last century.   Until recently, they were largely locked in history books.   Today, many of them are available in either audio or visual form on the Internet.   And improved accessibility is spawning a new pastime &ndash; watching and listening to the most influential speeches and presentations of the recent past. 


A good source of recorded presentations is TED.com.   TED stands for Technology, Entertainment and Design.   It started out in 1984 as a conference bringing together top thinkers in its three areas of focus.   Today, TED puts the best of its talks and performances on the Internet, for free.   So, events that were once open only to the elite who could afford the price of admission are now available to all.   I&rsquo;m a TED fan, and I have plenty of company &ndash; all around the world.   I&rsquo;m sure the spirit of Marshall McLuhan is smiling as the TED-o-philes gather around the communal fire.


I also visit CPAC &ndash; the Canadian cable channel that focuses on covering politics and political affairs.   My favourite CPAC destination is Podium (great choice of name) where recorded speeches and presentations are archived.   Would I subscribe to a service that provided transcripts of these events?   Maybe, because I&rsquo;m a self-avowed &lsquo;speech geek&rsquo;.   But I don&rsquo;t think reading them would be as much fun as watching them is.


Leafing through the Ottawa Citizen this morning, I stumbled on an interview with Stephen Beckta.   The urbane Becta made a splash in the New York restaurant scene and then returned to his hometown to open a successful eatery.   What was on his iPod the interviewer asked?   Well, the type of music you might expect an under-40 year old to listen to &ndash; along with famous political speeches.   &ldquo;I have so many political speeches on there.   I just love listening to them,&rdquo; he explained. 


Enough evidence to rest my case that technology is allowing us to shift further away from print towards oral communication?   Maybe&hellip;maybe not.   Observation to continue.


Wendy Cherwinski


words@echeloncomm.ca
<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/3Lt37SKszh0" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/dac25f9616245e8951e9179f30a44f15-1.html#unique-entry-id-1</feedburner:origLink></item><item><title>Interactive Speeches</title><dc:creator>words@echeloncomm.ca</dc:creator><category>Speeches</category><dc:date>2007-10-10T17:09:28-04:00</dc:date><link>http://feedproxy.google.com/~r/echeloncomm/uzwh/~3/R1T-Hgo_vDo/d0d6088fdedb00d852b73c932016b84f-0.html</link><guid isPermaLink="false">http://www.echeloncomm.ca/Blog/files/d0d6088fdedb00d852b73c932016b84f-0.html#unique-entry-id-0</guid><content:encoded><![CDATA[I was speaking about speechwriting to staffers on Parliament Hill in Ottawa recently when someone asked: How do you make a speech interactive?   It was the kind of question one dreams of hearing from the podium.   But, honestly, I don&rsquo;t remember planting it.   Happily, though, I had an answer at the ready.


     


&ldquo;That&rsquo;s something good speechwriters really work at,&rdquo; I said.   &ldquo;For example, by taking the time to research the audience and then answering the specific questions that are likely to go through their minds as they listen to the speech.&rdquo;


     


Another way is to stress the benefits or advantages of the speaker&rsquo;s point of view &ndash; to the listeners.   In other words, the speaker should pause regularly to ask, &ldquo;So what does what I have to say mean to those of you in the audience?&rdquo;   And then the speaker should answer the question.


     


A third way is to ask rhetorical questions here and there throughout the speech.   The speaker should then pause after each question, to give audience members time to think about the answers.   People enjoy being challenged in that way, and they enjoy the pauses too.


     


Any other thoughts on making speeches interactive?   If so, send them my way and I&rsquo;ll share them here.


Wendy Cherwinski


words@echeloncomm.ca<img src="http://feeds.feedburner.com/~r/echeloncomm/uzwh/~4/R1T-Hgo_vDo" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://www.echeloncomm.ca/Blog/files/d0d6088fdedb00d852b73c932016b84f-0.html#unique-entry-id-0</feedburner:origLink></item></channel>
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