Digital Signage - Blog :: DigitalSignage.com

Gladwell's "Outliers"

Mon, 02 Nov 2009 02:48:01 -0700

As many of you may have already noticed, I am an avid fan of Malcolm Gladwell's works. I have read all three of his books more than once. They are just so interesting. And, just when I think I've heard it all, he drops another bomb that blows my freaking [...]

Achieving the Coveted Five Nines of Reliability (99.999) and Avoiding the BSOD

Mon, 26 Oct 2009 02:32:42 -0600

My ole' man spent 25 years in the telecom industry. He started with MCI, but then became an employee of the notorious WorldCom (I'm sure many of you know that story). During the consolidation and change in technology in that industry, he saw revenues corr [...]

PartnerUp.com Promotes Digital Signage

Fri, 23 Oct 2009 21:38:00 -0600

In their recent emailer--online SMB community--PartnerUp promoted digital signage, well sort of. Their most recent emailer which I receive, mostly out of my morbid curiosity, included the following: There are several variables that contribute to an enjoy [...]

Digital Out-of-Home: "A Future Global Telecom Phenomenon"

Mon, 19 Oct 2009 01:56:44 -0600

Jim Schauffler once referred to digital out-of-home as "a future global telecom phenomenon." As a communications device, digital signage can be extremely beneficial. In fact, exhibits like InfoComm and Digital Signage Expo have been indicators of the even [...]

Nate's "How To" Guide to Differentiation

Wed, 14 Oct 2009 18:07:18 -0600

A lot of people don't like each other in this industry--mostly because competition is gobbling up an already-fragmented market. In fact, we have had several requests for comment removal from our news feed due to the disparity of the remarks. Understandab [...]

6 Reasons Why Role-Based Administration is Essential to Digital Signage Software Success

Mon, 12 Oct 2009 01:10:27 -0600

Sadly, there are those still developing and managing digital signage software without a view of future necessary implementations. One future necessary piece for software providers: role-based administration. What is Role-Based Administration? Role- [...]

Digital Signage Events Calendar Update

Fri, 09 Oct 2009 14:52:59 -0600

I want to say "without further adieu," but that would be simple ludicrous. It has been on our "housekeeping" list for sometime, but we were finally able to get around to updated the digital signage events calendar. It is now much more simple as it is disp [...]

A Look at Content-as-a-Service (CaaS)

Mon, 05 Oct 2009 01:08:24 -0600

As the market prices for digital media ease to a truceful middle-ground and off the price-warring battleground, we will see the cost of digital signage shift to content creation. Mark my words: content creation services will own the lionshare of regular m [...]

Into the Fray

Thu, 01 Oct 2009 21:43:26 -0600

Gotta love a little tension. Our digital signage news aggregator just pulled in an interesting and inflammatory piece, jumping all over price issues within the industry. It's interesting watching it all go down. I recall doing a case study on the price [...]

Four Ways to Measure and Improve Digital Signage Return on Investment

Mon, 28 Sep 2009 02:26:36 -0600

I feel safe in quoting Lyle Bunn when he made a sad, but truthful comment at the beginning of his lecture on metrics at the Digital Signage Show a back in March: “metrics is boring.” That said, I hope you’re not asleep by the next paragraph…Howeve [...]