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		<title>Natura Again Recalls Innova, EVO, California Natural and Others</title>
		<link>http://www.dogfoodadvisor.com/dog-food-recall/natura-pet-food-recall-june-2013/</link>
		<comments>http://www.dogfoodadvisor.com/dog-food-recall/natura-pet-food-recall-june-2013/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 18:09:52 +0000</pubDate>
		<dc:creator>Mike Sagman</dc:creator>
				<category><![CDATA[Dog Food Recalls]]></category>
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		<guid isPermaLink="false">http://www.dogfoodadvisor.com/?p=19602</guid>
		<description><![CDATA[June 18, 2013 – Natura Pet Products of Fremont, Nebraska, has today announced it is voluntarily recalling specific lots of dry pet food because they may be contaminated with Salmonella. The recall includes specific lots of these brands&#8230; Innova EVO California Natural Healthwise Karma Mother Nature No canned food is affected by this announcement. The [...]]]></description>
				<content:encoded><![CDATA[<p>June 18, 2013 – Natura Pet Products of Fremont, Nebraska, <a href="http://www.californianaturalpet.com/voluntary_recall/Natura%20FINAL%20Press%20Release%20061813.pdf" title="Natural Pet Recall of June 18, 2013" target="_blank">has today announced</a> it is voluntarily recalling specific lots of dry pet food because they may be contaminated with <strong>Salmonella</strong>.</p>
<p><a href="http://cdn.dogfoodadvisor.com/wp-content/uploads/2013/03/natural-recall.jpg"><img src="http://cdn.dogfoodadvisor.com/wp-content/uploads/2013/03/natural-recall.jpg" alt="Natura Pet Products Dog Food Recall" width="224" height="239" class="alignright size-full wp-image-15467" style="margin: 0px 0px 0px 30px;" /></a>The recall includes specific lots of these <strong>brands</strong>&#8230;</p>
<ul>
<li>Innova</li>
<li>EVO</li>
<li>California Natural</li>
<li>Healthwise</li>
<li>Karma</li>
<li>Mother Nature</li>
</ul>
<p>No canned food is affected by this announcement.</p>
<p>The news of the event has been confirmed in a <a href="http://www.fda.gov/Safety/Recalls/ucm357630.htm" title="FDA News Bulletin Updated 6/18/2013" target="_blank">news release posted by the FDA</a>.</p>
<h2>
<p style="text-align: center">What Products Are Recalled?</h2>
<p><a href="http://cdn.dogfoodadvisor.com/wp-content/uploads/2013/06/natura-pet-food-recall-480px-6-18-2013.jpg"><img src="http://cdn.dogfoodadvisor.com/wp-content/uploads/2013/06/natura-pet-food-recall-480px-6-18-2013.jpg" alt="Natura Pet Dog Food Recall" width="480" height="156" class="aligncenter size-full wp-image-19615" /></a></p>
<h2>
<p style="text-align: center">Where Were They Distributed?</h2>
<p>The affected products are sold in bags through&#8230; </p>
<ul>
<li>Veterinary clinics</li>
<li>Select pet specialty retailers</li>
<li>Online in the USA and Canada</li>
</ul>
<h2>
<p style="text-align: center">About Salmonella</h2>
<p>Salmonella can affect animals eating the products and there is risk to humans from handling contaminated pet products, especially if they have not thoroughly washed their hands after having contact with the products or any surfaces exposed to these products.</p>
<p>Healthy people infected with Salmonella should monitor themselves for some or all of the following symptoms:</p>
<ul>
<li>Nausea</li>
<li>Vomiting</li>
<li>Diarrhea or bloody diarrhea</li>
<li>Abdominal cramping</li>
<li>Fever</li>
</ul>
<p>Rarely, Salmonella can result in more serious ailments, including arterial infections, endocarditis, arthritis, muscle pain, eye irritation, and urinary tract symptoms. </p>
<p>Consumers exhibiting these signs after having contact with this product should contact their healthcare providers.</p>
<p>Pets with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. </p>
<p>Some pets will have only decreased appetite, fever and abdominal pain. Infected but otherwise healthy pets can be carriers and infect other animals or humans. If your pet has consumed the recalled product and has these symptoms, please contact your veterinarian.</p>
<p>These products were packaged in a single production facility. During routine FDA testing, a single lot tested positive for the presence of Salmonella.</p>
<p>There have been no reports of pet or human illness associated with this product. In an abundance of caution, Natura is voluntarily recalling all products with expiration dates prior to June 10, 2014.</p>
<h2>
<p style="text-align: center">What to Do?</h2>
<p>Consumers who have purchased the specific dry pet foods listed should <strong>discard them</strong>.</p>
<p>For further information or a product replacement or refund, call Natura toll free at 800-224-6123, Monday–Friday, 8:00 AM to 5:30 PM CT.</p>
<p>You can report complaints about FDA-regulated pet food products by calling the <a title="FDA Consumer Complaint Coordinator" href="http://www.fda.gov/Safety/ReportaProblem/ConsumerComplaintCoordinators/default.htm" target="_blank">consumer complaint coordinator in your area</a>.</p>
<p>Or go to <a href="http://www.fda.gov/petfoodcomplaints" title="How to Report a Pet Food Complaint" target="_blank">http://www.fda.gov/petfoodcomplaints</a>.</p>
<h2>
<p style="text-align: center;">Get Critical Dog Food Recall Alerts<br />
Delivered to You by Email</h2>
<p><a href="http://www.dogfoodadvisor.com/dog-food-recall-alerts/">Get dog food recall alerts</a> delivered right to your Inbox the moment we become aware of them. Subscribe to The Dog Food Advisor&#8217;s Dog Food Recall Alert <a href="http://www.dogfoodadvisor.com/dog-food-recall-alerts/" title="Dog Food Recall Email Notification Sign Up Form">email notification list</a> now.</p>
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		<title>Simply Nourish Grain Free (Dry)</title>
		<link>http://www.dogfoodadvisor.com/dog-food-reviews/simply-nourish-grain-free-dog-food/</link>
		<comments>http://www.dogfoodadvisor.com/dog-food-reviews/simply-nourish-grain-free-dog-food/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 02:00:01 +0000</pubDate>
		<dc:creator>Mike Sagman</dc:creator>
				<category><![CDATA[Dog Food Reviews]]></category>
		<category><![CDATA[adult]]></category>
		<category><![CDATA[dry]]></category>
		<category><![CDATA[grain-free]]></category>

		<guid isPermaLink="false">http://www.dogfoodadvisor.com/?p=19532</guid>
		<description><![CDATA[Rating: 4 out of 5 stars Simply Nourish Grain Free dog food receives the Advisor&#8217;s second-highest tier rating of 4 stars. The Simply Nourish Grain Free product line includes one dry dog food. Although this recipe appears to be designed for a specific life stage, we were unable to find AAFCO nutritional profile recommendations for [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Rating:</strong> 4 out of 5 stars</p>
<p>Simply Nourish Grain Free dog food receives the Advisor&#8217;s second-highest tier rating of <strong>4 stars</strong>.</p>
<p>The Simply Nourish Grain Free product line includes <strong>one dry dog food</strong>. Although this recipe appears to be designed for a specific life stage, we were unable to find <a title="AAFCO Dog Food Nutrition Profiles" href="http://www.dogfoodadvisor.com/frequently-asked-questions/aafco-nutrient-profiles/">AAFCO nutritional profile recommendations</a> for this dog food on the product&#8217;s web page.</p>
<div class="dog-food-dashboard"><h4>Simply Nourish Grain Free Adult</h4><p class="dfd_form_type">Dry Dog Food</p><p class="dfd_dm_content">Estimated Dry Matter Nutrient Content</p><div id='chart_div_768' class='gauges'>Protein = <span class="db_protein">30</span>% | Fat = <span class="db_fat">18</span>% | Carbs = <span class="db_carbs">44</span>%</div><p class="ingredients">Ingredients: Chicken, chicken meal, <span class="red-flagged-ingredient">dried peas</span>, dried potatoes, <span class="red-flagged-ingredient"><span class="red-flagged-ingredient">canola</span> oil</span> (preserved with mixed tocopherols), flaxseed, <span class="red-flagged-ingredient">tomato pomace</span>, natural flavors, salt, dried chicory root, dried carrots, dried spinach, dried sweet potatoes, dried pumpkin, dried blueberries, choline chloride, minerals (zinc sulfate, ferrous sulfate, copper sulfate, manganese sulfate, sodium selenite), calcium carbonate, dicalcium phosphate, vitamins (vitamin E supplement, l-ascorbyl-polyphosphate, niacin, d-calcium pantothenate, vitamin A supplement, riboflavin, pyridoxine hydrochloride, thiamine mononitrate, calcium iodate, folic acid, biotin, vitamin D supplement, vitamin B12 supplement), dried chicken cartilage, potassium chloride, l-carnitine</p><p class="db_fiber">Fiber (estimated dry matter content) = <span class="db_fiber">6.7</span>%</p><p class="rfi_note"><span class="red-flagged-ingredient">Red items</span> when present indicate controversial ingredients</p><table class="dfpd-estimated-nutrient-content" cellpadding="0" cellspacing="0"><col></col><col width="70"></col><col width="70"></col><col width="70"></col><tr class="dfpd-enc-header"><th colspan="4">Estimated Nutrient Content</th></tr><tr class="dfpd-enc-header-2"><th>Method</th><th width="60">Protein</th><th width="60">Fat</th><th width="60">Carbs</th></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Guaranteed Analysis</td><td>27%</td><td>16%</td><td>NA</td></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Dry Matter Basis</td><td>30%</td><td>18%</td><td>44%</td></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Calorie Weighted Basis</td><td>26%</td><td>37%</td><td>38%</td></tr></table></div>
<p>The first ingredient in this dog food is <strong>chicken</strong>. Although it is a quality item, raw chicken contains about 80% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.</p>
<p>After processing, this item would probably account for a smaller part of the total content of the finished product.</p>
<p>The second ingredient is <strong>chicken meal</strong>. Chicken meal is considered a <a title="The Mysterious Meat Concentrate Most People Know Little (or Nothing) About" href="http://www.dogfoodadvisor.com/choosing-dog-food/about-meat-meal/">meat concentrate</a> and contains nearly 300% more protein than fresh chicken.</p>
<p>The third ingredient is <strong>dried peas</strong>. Dried peas are a good source of carbohydrates. Plus they&#8217;re naturally rich in <a title="The Amazing Benefits of Dog Food Fiber" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">dietary fiber</a>.</p>
<p>However, dried peas contain about 27% protein, a factor that must be considered when judging the meat content of this dog food.</p>
<p>The fourth ingredient is <strong>dried potato</strong>, a dehydrated item usually made from the by-products of potato processing. In most cases, dried potato can contain about 10% dry matter protein which can affect our estimate of the total meat content of this recipe.</p>
<p>The fifth ingredient is <strong>canola oil</strong>. Many applaud canola for its favorable omega-3 content while some condemn it as an unhealthy fat.</p>
<p>Much of the objection regarding canola oil appears to be related to the use of <strong>genetically modified rapeseed</strong> as its source material.</p>
<p>Yet others find the negative stories about canola oil more the stuff of <strong>urban legend</strong> than actual science.<sup class='footnote'><a href='#fn-19532-1' id='fnref-19532-1'>1</a></sup></p>
<p>In any case, plant-based oils like canola are <a href="http://www.dogfoodadvisor.com/frequently-asked-questions/dog-food-ingredients/">less biologically available</a> to a dog than fish oil as a source of quality omega-3 fats.</p>
<p>The sixth ingredient is <strong>flaxseed</strong>, one of the best plant sources of healthy omega-3 fatty acids. Provided they&#8217;ve first been ground into a meal, flax seeds are also rich in <a title="The Amazing Benefits of Dog Food Fiber" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">soluble fiber</a>.</p>
<p>However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.</p>
<p>The seventh ingredient is <strong>tomato pomace</strong>. Tomato pomace is a controversial ingredient, a by-product remaining after processing tomatoes into juice, soup and ketchup.</p>
<p>Many praise tomato pomace for its <a href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">high fiber</a> and nutrient content, while others scorn it as an inexpensive pet food filler.</p>
<p>Just the same, there’s probably not enough tomato pomace here to make much of a difference.</p>
<p>After the <strong>natural flavor</strong>, we find <strong>salt</strong> (also known as sodium chloride). Salt is a common additive in many dog foods. That’s because sodium is a necessary mineral for all animals &#8212; including humans.</p>
<p>However, since the actual amount of salt added to this recipe isn&#8217;t disclosed on the list of ingredients, it’s impossible to judge the nutritional value of this item.</p>
<p>From here, the list goes on to include a <strong>number of other items</strong>.</p>
<p>But to be realistic, ingredients located this far down the list (other than nutritional supplements) are <strong>not likely to affect</strong> the overall rating of this product.</p>
<p>With three notable <strong>exceptions</strong>&#8230;</p>
<p>First, we find <strong>chicory root</strong>. Chicory is rich in <strong>inulin</strong>, a starch-like compound made up of repeating units of carbohydrates and found in certain roots and tubers.</p>
<p>Not only is inulin a natural source of <a href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">soluble dietary fiber</a>, it&#8217;s also a <strong>prebiotic</strong> used to promote the growth of healthy bacteria in a dog&#8217;s digestive tract.</p>
<p>Next, <strong>chicken cartilage</strong> is a source of both glucosamine and chondroitin sulfate &#8212; natural substances believed to support joint health.</p>
<p>And lastly, the <strong>minerals</strong> listed here do not appear to be <a title="The Benefit of Chelated Minerals in Dog Food" href="http://www.dogfoodadvisor.com/choosing-dog-food/chelated-minerals-dog-food/">chelated</a>. And that can make them more difficult to absorb. Non-chelated minerals are usually associated with lower quality dog foods.</p>
<h2>
<p style="text-align: center;">Simply Nourish Grain Free Dog Food<br />
The Bottom Line</h2>
<p>Judging by its ingredients alone, Simply Nourish Grain Free dog food looks like an <strong>above average dry product</strong>.</p>
<p>But ingredient quality by itself cannot tell the whole story. We still need to <strong>estimate</strong> the product&#8217;s <strong>meat content</strong> before determining a final rating.</p>
<p>The dashboard displays a <a title="Dry Matter Basis... the Only Fair Way to Compare Dog Foods" href="http://www.dogfoodadvisor.com/choosing-dog-food/dry-matter-basis/">dry matter</a> protein reading of 30%, a fat level of 18% and <a title="How to Estimate the Hidden Carbohydrate Content of Any Dog Food" href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-carbohydrate-content/">estimated carbohydrates</a> of about 44%.</p>
<p>And a fat-to-protein ratio of about 59%.</p>
<p>Near-average protein. Above-average fat. And below-average carbs when compared to a typical dry dog food.</p>
<p>When you consider the protein-boosting effects of the flaxseed, dried peas and dried potatoes, this looks like the profile of a kibble containing a <strong>moderate amount of meat</strong>.</p>
<p>Bottom line?</p>
<p>Simply Nourish Grain Free dog food is a <strong>plant-based</strong> kibble using a moderate amount of <strong>chicken meal</strong> as its main source of animal protein, thus earning the brand <strong>4 stars</strong>.</p>
<p>Highly recommended.</p>
<p>Please note certain recipes are sometimes given a higher or lower rating based upon our <strong>estimate</strong> of their total <strong>meat content</strong>.</p>
<h2>
<p style="text-align: center">Special Alert</h2>
<p>Rice ingredients <a href="http://www.dogfoodadvisor.com/red-flag-ingredients/arsenic-rice-dog-food/">can sometimes contain arsenic</a>. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to <strong>limit the total amount</strong> of rice fed in a dog's daily diet.</p>
<h2>
<p style="text-align: center">A Final Word</h2>
<p>The descriptions and analyses expressed in this and every article on this website represent the <strong>views and opinions</strong> of the <strong>author</strong>.</p>
<p>Although it's our goal to ensure all the information on this website is correct, we <strong>cannot guarantee</strong> its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.</p>
<p>Each review is offered in good faith and has been designed to help you make a more <strong>informed decision</strong> when buying dog food.</p>
<p>However, <a href="http://www.dogfoodadvisor.com/frequently-asked-questions/rate-dog-food/" title="How We Rate Dog Food">our rating system</a> is not intended to suggest feeding a particular product will result in specific health benefits for your pet.</p>
<p>For a better understanding of how we analyze each product, please read our article, "<a href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-reviews-problems/">The Problem with Dog Food Reviews</a>".</p>
<p>Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, <strong>consult a qualified veterinary professional</strong> for help.</p>
<p>In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.</p>
<p>To learn how we support the cost of operating this website, please visit our public <a href="http://www.dogfoodadvisor.com/disclaimer-and-disclosure/" title="Disclosure and Disclaimer Page">Disclosure and Disclaimer</a> page.</p>
<p>Have an opinion about this dog food? Or maybe the review itself? Please know <strong>we welcome your comments</strong>.</p>

<h2>
<p style="text-align: center;">Notes and Updates</h2>
<p>06/16/2013 Original review<br />06/16/2013 Last Update</p>
<div class='footnotes'>
<div class='footnotedivider'></div>
<ol>
<li id='fn-19532-1'>Mikkelson, B and DP, <a title="Oil of Ole" href="http://www.snopes.com/medical/toxins/canola.asp">Oil of Ole</a>, Urban Legends Reference Pages (2005) <span class='footnotereverse'><a href='#fnref-19532-1'>&#8617;</a></span></li>
</ol>
</div>
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		<title>Dog Power Dog Food (Dry)</title>
		<link>http://www.dogfoodadvisor.com/dog-food-reviews/dog-power-dog-food/</link>
		<comments>http://www.dogfoodadvisor.com/dog-food-reviews/dog-power-dog-food/#comments</comments>
		<pubDate>Sat, 15 Jun 2013 16:13:17 +0000</pubDate>
		<dc:creator>Mike Sagman</dc:creator>
				<category><![CDATA[Dog Food Reviews]]></category>
		<category><![CDATA[adult]]></category>
		<category><![CDATA[all life stages]]></category>
		<category><![CDATA[dry]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[maintenance]]></category>
		<category><![CDATA[puppy]]></category>
		<category><![CDATA[weight control]]></category>

		<guid isPermaLink="false">http://www.dogfoodadvisor.com/?p=19475</guid>
		<description><![CDATA[Rating: 3.5 out of 5 stars Mounds Dog Power Dog Food receives the Advisor&#8217;s mid-tier rating of 3.5 stars. The Dog Power Dog Food product line includes four kibbles, three claimed to meet AAFCO nutrient profiles for all life stages and one recipe for adult maintenance. The following is a list of recipes available at [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Rating:</strong> 3.5 out of 5 stars</p>
<p>Mounds Dog Power Dog Food receives the Advisor&#8217;s mid-tier rating of <strong>3.5 stars</strong>.</p>
<p>The Dog Power Dog Food product line includes <strong>four kibbles</strong>, three claimed to meet <a title="AAFCO Dog Food Nutrient Profiles" href="http://www.dogfoodadvisor.com/frequently-asked-questions/aafco-nutrient-profiles/">AAFCO nutrient profiles</a> for all life stages and one recipe for adult maintenance.</p>
<p>The following is a list of recipes available at the time of this review.</p>
<ul>
<li>Dog Power Dog Food All Life Stages</li>
<li>Dog Power Dog Food Lamb Meal and Rice</li>
<li>Dog Power Dog Food Weight Management (<strong>2 stars</strong>)</li>
<li>Dog Power Dog Food Chicken and Rice All Life Stages (<strong>4 stars</strong>)</li>
</ul>
<p>Dog Power All Life Stages dog food was selected to represent the other products in the line for this review.</p>
<div class="dog-food-dashboard"><h4>Dog Power All Life Stages</h4><p class="dfd_form_type">Dry Dog Food</p><p class="dfd_dm_content">Estimated Dry Matter Nutrient Content</p><div id='chart_div_767' class='gauges'>Protein = <span class="db_protein">27</span>% | Fat = <span class="db_fat">13</span>% | Carbs = <span class="db_carbs">52</span>%</div><p class="ingredients">Ingredients: Chicken meal, <span class="red-flagged-ingredient"><span class="red-flagged-ingredient">wheat</span> flour</span>, oat flour, chicken fat (preserved with mixed tocopherols), <span class="red-flagged-ingredient">rice</span>, <span class="red-flagged-ingredient">beet pulp</span>, <span class="red-flagged-ingredient"><span class="red-flagged-ingredient">corn</span> <span class="red-flagged-ingredient">gluten</span> meal</span>, chicken liver, flaxseed, dried whey, <span class="red-flagged-ingredient">brewers dried yeast</span>, potassium chloride, salt, choline chloride, sodium selenite, vitamins (vitamin A acetate, vitamin D3 supplement, vitamin E supplement, vitamin B12 supplement, choline bitartrate, niacin supplement, d-calcium pantothenate, l-ascorbyl-2-polyphosphate, riboflavin supplement, thiamine mononitrate, pyridoxine hydrochloride, folic acid, biotin), minerals (zinc sulfate, ferrous sulfate, manganous sulfate, magnesium sulfate, copper sulfate, cobalt carbonate, calcium iodate, sorbic acid (preservative), iron proteinate, zinc proteinate, copper proteinate, manganese proteinate, magnesium proteinate, cobalt proteinate)</p><p class="db_fiber">Fiber (estimated dry matter content) = <span class="db_fiber">3.9</span>%</p><p class="rfi_note"><span class="red-flagged-ingredient">Red items</span> when present indicate controversial ingredients</p><table class="dfpd-estimated-nutrient-content" cellpadding="0" cellspacing="0"><col></col><col width="70"></col><col width="70"></col><col width="70"></col><tr class="dfpd-enc-header"><th colspan="4">Estimated Nutrient Content</th></tr><tr class="dfpd-enc-header-2"><th>Method</th><th width="60">Protein</th><th width="60">Fat</th><th width="60">Carbs</th></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Guaranteed Analysis</td><td>24%</td><td>12%</td><td>NA</td></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Dry Matter Basis</td><td>27%</td><td>13%</td><td>52%</td></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Calorie Weighted Basis</td><td>24%</td><td>29%</td><td>47%</td></tr></table></div>
<p>The first ingredient in this dog food is <strong>chicken meal</strong>. Chicken meal is considered a <a title="The Mysterious Meat Concentrate Most People Know Little (or Nothing) About" href="http://www.dogfoodadvisor.com/choosing-dog-food/about-meat-meal/">meat concentrate</a> and contains nearly 300% more protein than fresh chicken.</p>
<p>The second ingredient is <strong>wheat flour</strong>, a highly-refined product of wheat milling. <a title="The Truth About Corn in Dog Food" href="http://www.dogfoodadvisor.com/dog-food-industry-exposed/dog-food-corn/">Like corn</a>, wheat is an inexpensive and controversial cereal grain of only modest nutritional value to a dog.</p>
<p>For this reason, we do not consider wheat a preferred component in any dog food.</p>
<p>The third ingredient is <strong>oat flour</strong>. Since oat flour is nothing more than finely ground oats, it provides about the same gluten-free nutritional content as raw oats.</p>
<p>The fourth ingredient is <strong>chicken fat</strong>. Chicken fat is obtained from rendering chicken, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.</p>
<p>Chicken fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn&#8217;t sound very appetizing, chicken fat is actually a quality ingredient.</p>
<p>The fifth ingredient is <strong>rice</strong>. Is this whole grain rice, brown rice or white rice? Since the word &#8220;rice&#8221; doesn&#8217;t tell us much, it&#8217;s impossible to judge the quality of this item.</p>
<p>The sixth ingredient is <strong>beet pulp</strong>. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.</p>
<p>Some denounce beet pulp as an inexpensive filler while others cite its outstanding <a title="The Amazing Benefits of Dog Food Fiber" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">intestinal health and blood sugar benefits</a>.</p>
<p>We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is <strong>entirely acceptable</strong>.</p>
<p>The seventh ingredient is <strong>corn gluten meal</strong>. Gluten is the rubbery residue remaining once corn has had most of its starchy carbohydrate washed out of it.</p>
<p>Compared to meat, <a title="Gluten... Beware This Inferior Dog Food Protein Impostor" href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-gluten/">glutens are inferior grain-based proteins</a> lower in some of the essential amino acids dogs need for life.</p>
<p>This inexpensive plant-based ingredient can significantly boost the <strong>total protein</strong> reported on the label &#8212; a factor that must be considered when judging the actual meat content of this dog food.</p>
<p>The eighth ingredient is <strong>chicken liver</strong>. This is an organ meat sourced from a named animal and thus considered a beneficial component.</p>
<p>The ninth ingredient is <strong>flaxseed</strong>, one of the best plant sources of healthy omega-3 fatty acids. Provided they&#8217;ve first been ground into a meal, flax seeds are also rich in <a title="The Amazing Benefits of Dog Food Fiber" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">soluble fiber</a>.</p>
<p>However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.</p>
<p>From here, the list goes on to include a <strong>number of other items</strong>.</p>
<p>But to be realistic, ingredients located this far down the list (other than nutritional supplements) are <strong>not likely to affect</strong> the overall rating of this product.</p>
<p>With three notable <strong>exceptions</strong>&#8230;</p>
<p>First, <strong>brewers yeast</strong> can be a controversial item. Although it&#8217;s a by-product of the beer making process, this ingredient is rich in minerals and other healthy nutrients.</p>
<p>Fans believe yeast repels fleas and supports the immune system.</p>
<p>Critics argue yeast ingredients can be linked to <strong>allergies</strong>. This may be true, but (like all allergies) only if your particular dog is allergic to the yeast itself.</p>
<p>In addition, a vocal minority insists yeast can increase the risk of developing the life-threatening condition known as bloat. However, this is a claim we’ve not been able to scientifically verify.</p>
<p>In any case, unless your dog is specifically allergic to it, yeast can still be considered a <strong>nutritious additive</strong>.</p>
<p>What&#8217;s more noteworthy here is that brewers yeast contains about <strong>48% protein</strong>, a factor that must be considered when judging the actual meat content of this dog food.</p>
<p>Next, we find no mention of <strong>probiotics</strong>, friendly bacteria applied to the surface of the kibble after processing to help with digestion.</p>
<p>And lastly, this food also contains <a title="The Benefit of Chelated Minerals in Dog Food" href="http://www.dogfoodadvisor.com/choosing-dog-food/chelated-minerals-dog-food/">chelated minerals</a>, <strong>minerals</strong> that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.</p>
<h2>
<p style="text-align: center;">Mounds Dog Power Dog Food<br />
The Bottom Line</h2>
<p>Judging by its ingredients alone, Dog Power Dog Food looks like an <strong>average dry product</strong>.</p>
<p>But ingredient quality by itself cannot tell the whole story. We still need to <strong>estimate</strong> the product&#8217;s <strong>meat content</strong> before determining a final rating.</p>
<p>The dashboard displays a <a title="Dry Matter Basis... the Only Fair Way to Compare Dog Foods" href="http://www.dogfoodadvisor.com/choosing-dog-food/dry-matter-basis/">dry matter</a> protein reading of 27%, a fat level of 13% and <a title="How to Estimate the Hidden Carbohydrate Content of Any Dog Food" href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-carbohydrate-content/">estimated carbohydrates</a> of about 52%.</p>
<p>As a group, the brand features an average protein content of 25% and a mean fat level of 14%. Together, these figures suggest a <a title="Dog Food Carbohydrates... a Surprising Secret Revealed" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-carbohydrates/">carbohydrate content</a> of 53% for the overall product line.</p>
<p>And a fat-to-protein ratio of about 54%.</p>
<p>Below-average protein. Below-average fat. And above-average carbs when compared to a typical dry dog food.</p>
<p>However, when you consider the protein-boosting effects of the corn gluten meal, flaxseed and brewers yeast, this looks like the profile of a kibble containing only a <strong>moderate amount of meat</strong>.</p>
<p>Bottom line?</p>
<p>Dog Power Dog Food is a <strong>plant-based</strong> product using a moderate amount of <strong>chicken or lamb meals</strong> as its main sources of animal protein, thus earning the brand <strong>3.5 stars</strong>.</p>
<p>Recommended.</p>
<p>Please note certain recipes are sometimes given a higher or lower rating based upon our <strong>estimate</strong> of their total <strong>meat content</strong>.</p>
<h2>
<p style="text-align: center">Special Alert</h2>
<p>Rice ingredients <a href="http://www.dogfoodadvisor.com/red-flag-ingredients/arsenic-rice-dog-food/">can sometimes contain arsenic</a>. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to <strong>limit the total amount</strong> of rice fed in a dog's daily diet.</p>
<h2>
<p style="text-align: center">A Final Word</h2>
<p>The descriptions and analyses expressed in this and every article on this website represent the <strong>views and opinions</strong> of the <strong>author</strong>.</p>
<p>Although it's our goal to ensure all the information on this website is correct, we <strong>cannot guarantee</strong> its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.</p>
<p>Each review is offered in good faith and has been designed to help you make a more <strong>informed decision</strong> when buying dog food.</p>
<p>However, <a href="http://www.dogfoodadvisor.com/frequently-asked-questions/rate-dog-food/" title="How We Rate Dog Food">our rating system</a> is not intended to suggest feeding a particular product will result in specific health benefits for your pet.</p>
<p>For a better understanding of how we analyze each product, please read our article, "<a href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-reviews-problems/">The Problem with Dog Food Reviews</a>".</p>
<p>Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, <strong>consult a qualified veterinary professional</strong> for help.</p>
<p>In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.</p>
<p>To learn how we support the cost of operating this website, please visit our public <a href="http://www.dogfoodadvisor.com/disclaimer-and-disclosure/" title="Disclosure and Disclaimer Page">Disclosure and Disclaimer</a> page.</p>
<p>Have an opinion about this dog food? Or maybe the review itself? Please know <strong>we welcome your comments</strong>.</p>

<p>Other spellings: Mounds Dog Food</p>
<h2>
<p style="text-align: center;">Notes and Updates</h2>
<p>06/15/2013 Original review<br />06/15/2013 Last Update</p>
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		<title>Dr. Harvey’s Oracle Dog Food (Dry)</title>
		<link>http://www.dogfoodadvisor.com/dog-food-reviews/oracle-dog-food/</link>
		<comments>http://www.dogfoodadvisor.com/dog-food-reviews/oracle-dog-food/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 20:12:32 +0000</pubDate>
		<dc:creator>Mike Sagman</dc:creator>
				<category><![CDATA[Dog Food Reviews]]></category>
		<category><![CDATA[adult]]></category>
		<category><![CDATA[all life stages]]></category>
		<category><![CDATA[dry]]></category>
		<category><![CDATA[grain-free]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[maintenance]]></category>
		<category><![CDATA[puppy]]></category>

		<guid isPermaLink="false">http://www.dogfoodadvisor.com/?p=19433</guid>
		<description><![CDATA[Rating: 5 out of 5 stars Dr. Harvey&#8217;s Oracle Dog Food receives the Advisor&#8217;s top rating of 5 stars. The Oracle product line includes four dry dog foods, each claimed to meet AAFCO nutrient profiles for all life stages. The following is a list of recipes available at the time of this review. Oracle Beef [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Rating:</strong> 5 out of 5 stars</p>
<p>Dr. Harvey&#8217;s Oracle Dog Food receives the Advisor&#8217;s top rating of <strong>5 stars</strong>.</p>
<p>The Oracle product line includes <strong>four dry dog foods</strong>, each claimed to meet <a title="AAFCO Dog Food Nutrient Profiles" href="http://www.dogfoodadvisor.com/frequently-asked-questions/aafco-nutrient-profiles/">AAFCO nutrient profiles</a> for all life stages.</p>
<p>The following is a list of recipes available at the time of this review.</p>
<ul>
<li>Oracle Beef Formula</li>
<li>Oracle Chicken Formula</li>
<li>Oracle Grain Free Beef Formula</li>
<li>Oracle Grain Free Chicken Formula</li>
</ul>
<p>Oracle Grain Free Beef Formula was selected to represent the other products in the line for this review.</p>
<div class="dog-food-dashboard"><h4>Oracle Grain Free Beef Formula</h4><p class="dfd_form_type">Dry Dog Food</p><p class="dfd_dm_content">Estimated Dry Matter Nutrient Content</p><div id='chart_div_765' class='gauges'>Protein = <span class="db_protein">45</span>% | Fat = <span class="db_fat">14</span>% | Carbs = <span class="db_carbs">33</span>%</div><p class="ingredients">Ingredients: Freeze-dried beef, whole egg, chicken, sweet potatoes, carrots, calcium citrate, flax seed meal, green beans, zucchini, broccoli, peas, beets, parsley, dried yeast, lecithin, alfalfa, dried kelp, dried ground fenugreek, dried ground fennel, dried ground ginger, dried ground peppermint, zinc proteinate, iron proteinate, vitamin E supplement, manganese proteinate, vitamin A acetate, d-calcium pantothenate, thiamine mononitrate, sodium selenite, pyridoxine hydrochloride, riboflavin supplement, biotin, vitamin B12 supplement, vitamin D3 supplement, folic acid</p><p class="db_fiber">Fiber (estimated dry matter content) = <span class="db_fiber">5.4</span>%</p><p class="rfi_note"><span class="red-flagged-ingredient">Red items</span> when present indicate controversial ingredients</p><table class="dfpd-estimated-nutrient-content" cellpadding="0" cellspacing="0"><col></col><col width="70"></col><col width="70"></col><col width="70"></col><tr class="dfpd-enc-header"><th colspan="4">Estimated Nutrient Content</th></tr><tr class="dfpd-enc-header-2"><th>Method</th><th width="60">Protein</th><th width="60">Fat</th><th width="60">Carbs</th></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Guaranteed Analysis</td><td>42%</td><td>13%</td><td>NA</td></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Dry Matter Basis</td><td>45%</td><td>14%</td><td>33%</td></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Calorie Weighted Basis</td><td>40%</td><td>30%</td><td>29%</td></tr></table></div>
<p>The first ingredient in this dog food is <strong>beef</strong>. Beef is defined as &#8220;the clean flesh derived from slaughtered cattle&#8221; and includes skeletal muscle or the muscle tissues of the tongue, diaphragm, heart or esophagus.<sup class='footnote'><a href='#fn-19433-1' id='fnref-19433-1'>1</a></sup></p>
<p>It should also be noted the meat used here has been <strong>freeze-dried</strong> prior to use in this recipe. Because of the gentleness of the process used to create this item, freeze-dried ingredients can be considered nutritionally superior to meat meals.</p>
<p>Beef is naturally rich in all ten essential amino acids required by a dog to sustain life.</p>
<p>The second ingredient is <strong>whole eggs</strong>. Eggs are easy to digest and have an exceptionally high <a title="How to Judge the Quality of a Dog Food's Protein" href="http://www.dogfoodadvisor.com/choosing-dog-food/judging-protein-quality/">biological value</a>.</p>
<p>The third ingredient is <strong>chicken</strong>. Another quality raw item.</p>
<p>The fourth ingredient includes <strong>sweet potato</strong>. Sweet potatoes are a gluten-free source of complex carbohydrates in a dog food. They are naturally rich in <a href="http://www.dogfoodadvisor.com/frequently-asked-questions/dog-food-fiber/">dietary fiber</a> and beta carotene.</p>
<p>The fifth ingredient is <strong>carrots</strong>. Carrots are rich in beta-carotene, minerals and <a title="The Amazing Benefits of Dog Food Fiber" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">dietary fiber</a>.</p>
<p>The sixth ingredient is <strong>calcium citrate</strong>, the calcium salt of citric acid. It&#8217;s most likely used here as a preservative. However, it may also have been added as a calcium supplement.</p>
<p>The seventh ingredient includes <strong>flaxseed meal</strong>, one of the best plant-based sources of healthy omega-3 fatty acids. Flax meal is particularly rich in <a title="The Amazing Benefits of Dog Food Fiber" href="http://www.dogfoodadvisor.com/frequently-asked-questions/dog-food-fiber/">soluble fiber</a>.</p>
<p>However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.</p>
<p>The next six items include a series of nutrient-rich <strong>vegetables</strong>&#8230;</p>
<ul>
<li>Green beans</li>
<li>Zucchini</li>
<li>Broccoli</li>
<li>Peas</li>
<li>Beets</li>
<li>Parsley</li>
</ul>
<p>From here, the list goes on to include a <strong>number of other items</strong>.</p>
<p>But to be realistic, ingredients located this far down the list (other than nutritional supplements) are <strong>not likely to affect</strong> the overall rating of this product.</p>
<p>With one notable <strong>exception</strong>&#8230;</p>
<p>This food contains <a title="The Benefit of Chelated Minerals in Dog Food" href="http://www.dogfoodadvisor.com/choosing-dog-food/chelated-minerals-dog-food/">chelated minerals</a>, <strong>minerals</strong> that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.</p>
<h2>
<p style="text-align: center;">Dr. Harvey&#8217;s Oracle Dog Food<br />
The Bottom Line</h2>
<p>Judging by its ingredients alone, Dr. Harvey&#8217;s Oracle Dog Food looks like an <strong>above-average dry product</strong>.</p>
<p>But ingredient quality by itself cannot tell the whole story. We still need to <strong>estimate</strong> the product&#8217;s <strong>meat content</strong> before determining a final rating.</p>
<p>The dashboard displays a <a title="Dry Matter Basis... the Only Fair Way to Compare Dog Foods" href="http://www.dogfoodadvisor.com/choosing-dog-food/dry-matter-basis/">dry matter</a> protein reading of 45%, a fat level of 14% and <a title="How to Estimate the Hidden Carbohydrate Content of Any Dog Food" href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-carbohydrate-content/">estimated carbohydrates</a> of about 33%.</p>
<p>As a group, the brand features an average protein content of 39% and a mean fat level of 12%. Together, these figures suggest a <a title="Dog Food Carbohydrates... a Surprising Secret Revealed" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-carbohydrates/">carbohydrate content</a> of 40% for the overall product line.</p>
<p>And a fat-to-protein ratio of about 31%.</p>
<p>High protein. Below-average fat. And below-average carbs when compared to a typical dry dog food.</p>
<p>Even when you consider the protein-boosting effects of the flax seed meal and peas, this looks like the profile of a dry product containing a <strong>significant amount of meat</strong>.</p>
<p>Bottom line?</p>
<p>Dr. Harvey&#8217;s Oracle Dog Food is a <strong>meat-based</strong> dry dog food using a generous amount of <strong>beef, chicken and egg</strong> as its main sources of animal protein, thus earning the brand <strong>5 stars</strong>.</p>
<p>Enthusiastically recommended.</p>
<p>Please note certain recipes are sometimes given a higher or lower rating based upon our <strong>estimate</strong> of their total <strong>meat content</strong>.</p>
<h2>
<p style="text-align: center">Special Alert</h2>
<p>Rice ingredients <a href="http://www.dogfoodadvisor.com/red-flag-ingredients/arsenic-rice-dog-food/">can sometimes contain arsenic</a>. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to <strong>limit the total amount</strong> of rice fed in a dog's daily diet.</p>
<h2>
<p style="text-align: center">A Final Word</h2>
<p>The descriptions and analyses expressed in this and every article on this website represent the <strong>views and opinions</strong> of the <strong>author</strong>.</p>
<p>Although it's our goal to ensure all the information on this website is correct, we <strong>cannot guarantee</strong> its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.</p>
<p>Each review is offered in good faith and has been designed to help you make a more <strong>informed decision</strong> when buying dog food.</p>
<p>However, <a href="http://www.dogfoodadvisor.com/frequently-asked-questions/rate-dog-food/" title="How We Rate Dog Food">our rating system</a> is not intended to suggest feeding a particular product will result in specific health benefits for your pet.</p>
<p>For a better understanding of how we analyze each product, please read our article, "<a href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-reviews-problems/">The Problem with Dog Food Reviews</a>".</p>
<p>Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, <strong>consult a qualified veterinary professional</strong> for help.</p>
<p>In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.</p>
<p>To learn how we support the cost of operating this website, please visit our public <a href="http://www.dogfoodadvisor.com/disclaimer-and-disclosure/" title="Disclosure and Disclaimer Page">Disclosure and Disclaimer</a> page.</p>
<p>Have an opinion about this dog food? Or maybe the review itself? Please know <strong>we welcome your comments</strong>.</p>

<h2>
<p style="text-align: center;">Notes and Updates</h2>
<p>06/14/2013 Original review<br />06/14/2013 Last Update</p>
<div class='footnotes'>
<div class='footnotedivider'></div>
<ol>
<li id='fn-19433-1'>Association of American Feed Control Officials <span class='footnotereverse'><a href='#fnref-19433-1'>&#8617;</a></span></li>
</ol>
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		<title>Lifetime Dog Food (Dry)</title>
		<link>http://www.dogfoodadvisor.com/dog-food-reviews/lifetime-dog-food/</link>
		<comments>http://www.dogfoodadvisor.com/dog-food-reviews/lifetime-dog-food/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 11:44:08 +0000</pubDate>
		<dc:creator>Mike Sagman</dc:creator>
				<category><![CDATA[Dog Food Reviews]]></category>
		<category><![CDATA[adult]]></category>
		<category><![CDATA[all life stages]]></category>
		<category><![CDATA[dry]]></category>
		<category><![CDATA[maintenance]]></category>
		<category><![CDATA[puppy]]></category>

		<guid isPermaLink="false">http://www.dogfoodadvisor.com/?p=19341</guid>
		<description><![CDATA[Rating: 3.5 out of 5 stars Lifetime Dog Food earns the Advisor&#8217;s mid-tier rating of 3.5 stars. The Lifetime Dog Food product line includes five dry recipes. Although each formulation appears to be designed for a specific life stage, we were unable to find AAFCO nutritional profile recommendations for these dog foods on the product&#8217;s [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Rating:</strong> 3.5 out of 5 stars</p>
<p>Lifetime Dog Food earns the Advisor&#8217;s mid-tier rating of <strong>3.5 stars</strong>.</p>
<p>The Lifetime Dog Food product line includes <strong>five dry recipes</strong>. Although each formulation appears to be designed for a specific life stage, we were unable to find <a title="AAFCO Dog Food Nutrition Profiles" href="http://www.dogfoodadvisor.com/frequently-asked-questions/aafco-nutrient-profiles/">AAFCO nutritional profile recommendations</a> for these dog foods on the product&#8217;s web page.</p>
<p>The following is a list of recipes available at the time of this review.</p>
<ul>
<li>Lifetime Fish and Oatmeal</li>
<li>Lifetime Lamb and Oatmeal</li>
<li>Lifetime Chicken and Oatmeal Large Breed</li>
<li>Lifetime Chicken and Oatmeal All Life Stages</li>
<li>Lifetime Performance Chicken and Oatmeal All Life Stages (<strong>4 stars</strong>)</li>
</ul>
<p>Lifetime Chicken and Oatmeal All Life Stages was selected to represent the other products in the line for this review.</p>
<div class="dog-food-dashboard"><h4>Lifetime Chicken and Oatmeal All Life Stages</h4><p class="dfd_form_type">Dry Dog Food</p><p class="dfd_dm_content">Estimated Dry Matter Nutrient Content</p><div id='chart_div_766' class='gauges'>Protein = <span class="db_protein">28</span>% | Fat = <span class="db_fat">17</span>% | Carbs = <span class="db_carbs">48</span>%</div><p class="ingredients">Ingredients: Chicken meal, oatmeal, whole barley, chicken &amp; turkey fat (preserved with mixed tocopherols, a source of vitamin E), <span class="red-flagged-ingredient"><span class="red-flagged-ingredient">canola</span> meal</span>, <span class="red-flagged-ingredient">whole <span class="red-flagged-ingredient">brown <span class="red-flagged-ingredient">rice</span></span></span>, flaxseed, natural flavours, herring oil (source of DHA/EPA), sodium chloride, potassium chloride, calcium carbonate, dicalcium phosphate, mannanoligosaccharides (MOS), chicory inulin (FOS), Yucca schidigera extract, vitamin supplements (A, D, E), niacin, calcium pantothenate, riboflavin, thiamine mononitrate, biotin, pyridoxine hydrochloride, vitamin B12, folic acid, zinc sulphate, ferrous sulphate, calcium iodate, sodium selenite, chelated minerals (zinc, copper, manganese, iron), manganese sulphate, copper sulphate</p><p class="db_fiber">Fiber (estimated dry matter content) = <span class="db_fiber">3.3</span>%</p><p class="rfi_note"><span class="red-flagged-ingredient">Red items</span> when present indicate controversial ingredients</p><table class="dfpd-estimated-nutrient-content" cellpadding="0" cellspacing="0"><col></col><col width="70"></col><col width="70"></col><col width="70"></col><tr class="dfpd-enc-header"><th colspan="4">Estimated Nutrient Content</th></tr><tr class="dfpd-enc-header-2"><th>Method</th><th width="60">Protein</th><th width="60">Fat</th><th width="60">Carbs</th></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Guaranteed Analysis</td><td>25%</td><td>15%</td><td>NA</td></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Dry Matter Basis</td><td>28%</td><td>17%</td><td>48%</td></tr><tr class="dfpd-enc-data"><td class="dfpd-method">Calorie Weighted Basis</td><td>24%</td><td>35%</td><td>41%</td></tr></table></div>
<p>The first ingredient in this dog food is <strong>chicken meal</strong>. Chicken meal is considered a <a title="The Mysterious Meat Concentrate Most People Know Little (or Nothing) About" href="http://www.dogfoodadvisor.com/choosing-dog-food/about-meat-meal/">meat concentrate</a> and contains nearly 300% more protein than fresh chicken.</p>
<p>The second ingredient is <strong>oatmeal</strong>, a whole-grain product made from coarsely ground oats. Oatmeal is naturally rich in B-vitamins, <a href="http://www.dogfoodadvisor.com/frequently-asked-questions/dog-food-fiber/">dietary fiber</a> and can be (depending upon its level of purity) gluten-free.</p>
<p>The third ingredient is <strong>barley</strong>. Barley is a starchy carbohydrate supplying fiber and other healthy nutrients. However, aside from its energy content, this cereal grain is of only modest nutritional value to a dog.</p>
<p>The fourth ingredient is <strong>chicken and turkey fat</strong>. Poultry fats are typically obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.</p>
<p>Poultry fat is high in linoleic acid, an omega-6 fatty acid essential for life. Although it doesn&#8217;t sound very appetizing, chicken and turkey fat are actually quality ingredients.</p>
<p>The fifth ingredient is <strong>canola meal</strong>, a by-product of canola oil production more typically used in farm animal feeds.</p>
<p>Although canola meal contains about 41% dry matter protein, this ingredient would be expected to have a lower <a title="Judging the Quality of a Dog Food's Protein" href="http://www.dogfoodadvisor.com/choosing-dog-food/judging-protein-quality/">biological value</a> than meat.</p>
<p>And less costly plant-based products like this can notably boost the <strong>total protein</strong> reported on the label &#8212; a factor that must be considered when judging the actual meat content of this dog food.</p>
<p>In addition, canola meal can be a controversial item. This appears to be related to the use of <strong>genetically modified rapeseed</strong> as its source material.</p>
<p>However, since not all canola has been genetically modified, it&#8217;s impossible for us to comment on the quality of this particular ingredient.</p>
<p>The sixth ingredient is <strong>brown rice</strong>, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.</p>
<p>The seventh ingredient is <strong>flaxseed</strong>, one of the best plant sources of healthy omega-3 fatty acids. Provided they&#8217;ve first been ground into a meal, flax seeds are also rich in <a title="The Amazing Benefits of Dog Food Fiber" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">soluble fiber</a>.</p>
<p>However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.</p>
<p>After the <strong>natural flavor</strong>, we find <strong>herring oil</strong>. Herring oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids. These two high quality fats boast the highest bio-availability to dogs and humans.</p>
<p>Depending on its level of freshness and purity, herring oil should be considered a commendable addition.</p>
<p>From here, the list goes on to include a <strong>number of other items</strong>.</p>
<p>But to be realistic, ingredients located this far down the list (other than nutritional supplements) are <strong>not likely to affect</strong> the overall rating of this product.</p>
<p>With three notable <strong>exceptions</strong>&#8230;</p>
<p>First, we note the inclusion of <strong>inulin</strong>, a starch-like compound made up of repeating units of carbohydrates and typically sourced from chicory root.</p>
<p>Not only is inulin a natural source of <a href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-fiber-part-1/">soluble dietary fiber</a>, it&#8217;s also a <strong>prebiotic</strong> used to promote the growth of healthy bacteria in a dog&#8217;s digestive tract.</p>
<p>Next, this recipe contains <strong>mannanoligosaccharide</strong> (also known as <strong>MOS</strong>), a nutritional supplement likely included here as a prebiotic. Prebiotics function to support the growth of healthy bacteria in the pet&#8217;s intestinal tract.</p>
<p>And lastly, this food also contains <a title="The Benefit of Chelated Minerals in Dog Food" href="http://www.dogfoodadvisor.com/choosing-dog-food/chelated-minerals-dog-food/">chelated minerals</a>, <strong>minerals</strong> that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.</p>
<h2>
<p style="text-align: center;">Lifetime Dog Food<br />
The Bottom Line</h2>
<p>Judging by its ingredients alone, Lifetime Dog Food looks like an <strong>average dry product</strong>.</p>
<p>But ingredient quality by itself cannot tell the whole story. We still need to <strong>estimate</strong> the product&#8217;s <strong>meat content</strong> before determining a final rating.</p>
<p>The dashboard displays a <a title="Dry Matter Basis... the Only Fair Way to Compare Dog Foods" href="http://www.dogfoodadvisor.com/choosing-dog-food/dry-matter-basis/">dry matter</a> protein reading of 28%, a fat level of 17% and <a title="How to Estimate the Hidden Carbohydrate Content of Any Dog Food" href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-carbohydrate-content/">estimated carbohydrates</a> of about 48%.</p>
<p>As a group, the brand features an average protein content of 27% and a mean fat level of 15%. Together, these figures suggest a <a title="Dog Food Carbohydrates... a Surprising Secret Revealed" href="http://www.dogfoodadvisor.com/canine-nutrition/dog-food-carbohydrates/">carbohydrate content</a> of 50% for the overall product line.</p>
<p>And a fat-to-protein ratio of about 57%.</p>
<p>Near-average protein. Near-average fat. And near-average carbs when compared to a typical dry dog food.</p>
<p>However, when you consider the protein-boosting effects of the canola meal and flaxseed, this looks like the profile of a kibble containing only a <strong>moderate amount of meat</strong>.</p>
<p>Bottom line?</p>
<p>Lifetime Dog Food is a <strong>plant-based</strong> kibble using a below average amount of <strong>chicken, whitefish or lamb meals</strong> as its main sources of animal protein, thus earning the brand <strong>3.5 stars</strong>.</p>
<p>Recommended.</p>
<p>Please note certain recipes are sometimes given a higher or lower rating based upon our <strong>estimate</strong> of their total <strong>meat content</strong>.</p>
<p>Other spellings: Nutreco, Nutreco Lifetime</p>
<h2>
<p style="text-align: center">Special Alert</h2>
<p>Rice ingredients <a href="http://www.dogfoodadvisor.com/red-flag-ingredients/arsenic-rice-dog-food/">can sometimes contain arsenic</a>. Until the US FDA establishes safe upper levels for arsenic content, pet owners may wish to <strong>limit the total amount</strong> of rice fed in a dog's daily diet.</p>
<h2>
<p style="text-align: center">A Final Word</h2>
<p>The descriptions and analyses expressed in this and every article on this website represent the <strong>views and opinions</strong> of the <strong>author</strong>.</p>
<p>Although it's our goal to ensure all the information on this website is correct, we <strong>cannot guarantee</strong> its completeness or its accuracy; nor can we commit to ensuring all the material is kept up-to-date on a daily basis.</p>
<p>Each review is offered in good faith and has been designed to help you make a more <strong>informed decision</strong> when buying dog food.</p>
<p>However, <a href="http://www.dogfoodadvisor.com/frequently-asked-questions/rate-dog-food/" title="How We Rate Dog Food">our rating system</a> is not intended to suggest feeding a particular product will result in specific health benefits for your pet.</p>
<p>For a better understanding of how we analyze each product, please read our article, "<a href="http://www.dogfoodadvisor.com/choosing-dog-food/dog-food-reviews-problems/">The Problem with Dog Food Reviews</a>".</p>
<p>Remember, no dog food can possibly be appropriate for every life stage, lifestyle or health condition. So, choose wisely. And when in doubt, <strong>consult a qualified veterinary professional</strong> for help.</p>
<p>In closing, we do not accept money, gifts or samples from pet food companies in exchange for special consideration in the preparation of our reviews or ratings.</p>
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<p>Have an opinion about this dog food? Or maybe the review itself? Please know <strong>we welcome your comments</strong>.</p>

<h2>
<p style="text-align: center;">Notes and Updates</h2>
<p>06/13/2013 Original review<br />06/13/2013 Last Update</p>
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