Dixon Jones

The Power of B2B Influencers

Dixon Jones — Wed, 06 May 2026 10:38:24 +0000

If you’ve ever seen Judith present, you know she doesn’t deal in fluff. In a B2B world, communicating effectively with authoritative speakers and social media posters can be highly effective. Why B2B Influencers Are Your Most Efficient Route to AI Visibility I was at BrightonSEO last week when Judith Lewis […]

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Waikay.io AIO Review: What AI Really Knows About Your Brand (And How To Fix It)

Dixon Jones — Wed, 21 Jan 2026 17:06:14 +0000

Generative AI is quietly becoming the first place people go to ask “What should I use?” and “Who should I trust?”, but most brands still only measure traditional search and social. Waikay.io was built for this gap: it shows you what AI actually knows about you, how often you are […]

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Starting from Scratch

Dixon Jones — Fri, 21 Mar 2025 12:47:32 +0000

This week, we launched a new SAAS website. Why? I am asking myself, but thought it might make a decent blog post. You would think that as a long-time SAAS tool marketer, I would have learnt these four really obvious “lessons” from my friends and from the bitter experience of […]

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ENTITY SEO – An Original Guide to Understanding

Dixon Jones — Tue, 04 Feb 2025 10:44:34 +0000

***THIS POST WAS INITIALLY ON INLINKS, BUT WAS UPDATED IN 2025. THIS VERSION WAS IS STORED HERE FOR PROSTERITY (WITH A NOINDEX TAG)*** Entity-based SEO is a new field, full of possibilities, but where solid approaches still need to be developed. This includes the theory, the techniques and the tools […]

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Which LLM is Best Survey

Dixon Jones — Wed, 04 Dec 2024 12:01:57 +0000

Easily choose which LLM to use for you without testing them all! Below is an input that I sent to 6 different premium LLM/AI text generators. I have colour-coded the outputs. Select the colour you think is best in the form below to find out which LLM produced it. The […]

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When did you last take a 6 week holiday?

Dixon Jones — Mon, 30 Sep 2024 09:45:17 +0000

I turn 60 next month. Instead of a big party, my wife and I are heading to New Zealand for six weeks while my eldest son house-sits for us. I do feel quite sorry for all those people in the USA who have to be satisfied with a two-week holiday […]

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Best Search Conferences for Speakers

Dixon Jones — Mon, 19 Feb 2024 14:50:00 +0000

I have been to many conferences on search over the years. If you are - or want to be - on the speaker circuit, here's my pick of the best.

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Do Not Go Gently Into That Good Night

Dixon Jones — Tue, 19 Dec 2023 11:39:50 +0000

I was listening to Hans Zimmer on Spotify, and this came up. At 59, age is starting to become an inconvenient truth. It affects my mental health and affects how I look at the world. But on my better days, this is how I like to look at age. See […]

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AI Content Comparison Test

Dixon Jones — Fri, 01 Sep 2023 00:00:00 +0000

For the last six weeks I have been running an experiment. I have built out four websites, each with nearly the same domain name, same Wordress theme. Each site has four pages – The titles of each page are the same on each ofthe four sites. Each of the four […]

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Tips on How to be a Better SEO Speaker

Dixon Jones — Wed, 21 Sep 2022 10:17:13 +0000

Let’s be clear – there are some insanely talented public speakers in the SEO Industry. But there are also some absolute disasters. If you apply to speak at a Brighton SEO or a Pubcon and get accepted, that can be where the easy part ends. I know I am not […]

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