DixonBaxi

Telemundo Talent

DixonBaxi — Fri, 17 May 2013 14:10:11 +0000

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Some the talent we filmed as part of the Telemundo Upfront event production.

Telemundo Upfront 2013 – New York

DixonBaxi — Fri, 17 May 2013 13:46:52 +0000

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This week is Upfront week in the US and we were there putting the finishing touches to the Telemundo upfront. The event took place at Jazz at Lincoln Center on Columbus Circle in Manhattan, New York. A production that featured huge projection screens, live band, dancers, staging a mini version of La Voz Kids (The Voice) and ending with the surprise performance of the world’s top selling salsa artist Marc Anthony. It was a moment of celebration for the new brand with an 80% increase in brand awareness since the rebrand and Telemundo becoming the 6th largest network in the States regardless of language. We’re proud to have helped in building the brand and continued growth of this very passionate media company.

FS Emeric Poster Series

DixonBaxi — Fri, 17 May 2013 13:37:06 +0000

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Renowned type design studio Fontsmith has launched FS Emeric, a new typeface that represents the culmination of over two years’ work by Fontsmith’s type design director, Phil Garnham.

As part of the launch 11 leading design studios from around the globe were invited to create a limited edition A1 poster using one weight of FS Emeric. We were one of them.

Believe in® designed an additional campaign poster, and all 12 have been screen-printed onto 175gsm Colorplan and hand numbered by Dan Mather in London.
Participating studios included Pentagram, Build and Bibliothèque in London, Manual in San Francisco, Studio Dumbar in Rotterdam and Lundgren+Lindqvist in Gothenburg.

Our poster was inspired by the “history of the expression ‘Time and tide wait for no man’, we used visual references from the font to craft the iconography, creating an image that aimed to capture the combined essence of the font and the phrase.”

Get the font here.

You read about the project on Creative Review.

UKTV Drama set to go head to head with ITV3

DixonBaxi — Fri, 17 May 2013 13:20:30 +0000

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Broadcast - 2 May 2013 - Drama

We’re currently creating a new Freeview channel brand for UKTV called Drama. As the name suggests the channel celebrates classic and much loved British drama from the last 40 years. With exclusive access to a treasure trove of nostalgic shows such as Tipping the Velvet, Cranfor and Larkrise to Candleford. This is our new logo for the channel with the idents and full channel package to follow in July.

Telemundo Deportes

DixonBaxi — Wed, 17 Apr 2013 13:59:39 +0000

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A few frames from the Telemundo Desportes package we’ve just completed to extend the brand we created for the media network. The package includes bespoke version for Soccer and Boxing as well a multi-layered elements that create a flexible toolkit.

Kudos Identity

DixonBaxi — Fri, 15 Mar 2013 17:24:21 +0000

http://dixonbaxi.com/kudos-identity/

Finlandia

DixonBaxi — Mon, 18 Feb 2013 16:23:52 +0000

Kudos Identity

DixonBaxi — Wed, 06 Feb 2013 17:08:07 +0000

Kudos Identity
Kudos is UK's most successful and original producer of popular award winning quality scripted television and film. Series such as Hunted, Law & Order: UK, Spooks and Life on Mars and the currently airing Utopia on Channel 4.

This is the first phase of their new identity development which includes a new logotype, symbol and brand guidelines. This will extend to a full rebrand programme over the course of the year.

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Telemundo Network Rebrand

DixonBaxi — Wed, 06 Feb 2013 14:29:56 +0000

Telemundo Rebrand - USA
Telemundo is a global media company with a mission to inform, empower, inspire and entertain Hispanics in the U.S. and audiences around the world. Over the course of 2012 we undertook a major company wide rebrand of Telemundo Networks including its media, sport, news, original content studios, digital network and off air communications. The new brand was introduced by CEO, Emilio Romano in Times Square, New York.

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The new identity lives at the heart of the Telemundo brand. The two halves of the logo suggest the duality of the Hispanic audience. The balance between their latin root and their lives in America.

Network Graphics Package
The brand look adapts to reflect the different genres, emotions and shows creating an always fresh and new experience for the audience.

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Tune in messages use a bold typographic language that is used throughout the new look.The T logo is deconstructed as brackets and used for emphasis. Different organic elements, talent and bold graphics create a cinematic and rich experience that are customized for each show.

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Image Campaign
A 60s launch film was produced featuring over 90 of Telemundo's talent across primetime novellas, sport, news, entertainment.

Agency: DixonBaxi
Director: Shilo

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Telemundo. Network Rebrand – USA

DixonBaxi — Tue, 29 Jan 2013 19:00:01 +0000

http://dixonbaxi.com/telemundo-network-rebrand-usa-2/

Telemundo Behind the Scenes

DixonBaxi — Fri, 25 Jan 2013 18:31:48 +0000

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A very ambitious and exciting shoot for Telemundo in Miami. 3 days, over 170 talent, 3 soundstages, 5 simultaneous crews shooting an image campaign, green screen talent, photography for off air, behind the scenes. Check out the full rebrand project for more.

Landscapes

DixonBaxi — Thu, 24 Jan 2013 14:45:05 +0000

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Ongoing series of landscapes from Argentina.