tag:typepad.com,2003:weblog-1836025 2012-02-20T16:55:00+00:00 Available for insight contracts, part-time business and marketing lecturing and workshop delivery. TypePad http://creativecommons.org/images/public/somerights20.gifDiverseConsultancyhttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with The Free DictionarySubscribe with Bitty BrowserSubscribe with NewsAlloySubscribe with Live.comSubscribe with Excite MIXSubscribe with Yourminis.comSubscribe with Attensa for OutlookSubscribe with WebwagSubscribe with netomat HubSubscribe with Podcast ReadySubscribe with FlurrySubscribe with WikioSubscribe with Daily RotationThansk for subscribing to the Diverse Consultancy Blog tag:typepad.com,2003:post-6a0112793e295628a40168e7a059d0970c 2012-02-20T16:55:00+00:00 2012-02-19T17:04:17+00:00 Ola Fagbohun An interesting infographic from Fathom on the power of storytelling that I wanted to share. <p><a href="http://feedads.g.doubleclick.net/~a/B1oWCH4hW_rfCpv27uCNzSJAhSQ/0/da"><img src="http://feedads.g.doubleclick.net/~a/B1oWCH4hW_rfCpv27uCNzSJAhSQ/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/B1oWCH4hW_rfCpv27uCNzSJAhSQ/1/da"><img src="http://feedads.g.doubleclick.net/~a/B1oWCH4hW_rfCpv27uCNzSJAhSQ/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=_iJ0IREOi54:d52oVZLFWwk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=_iJ0IREOi54:d52oVZLFWwk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?i=_iJ0IREOi54:d52oVZLFWwk:F7zBnMyn0Lo" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/DiverseConsultancy/~4/_iJ0IREOi54" height="1" width="1"/>http://www.diverseconsultancy.com/2012/02/storytelling-for-businesses-infographic-branded-content-content-marketing-fun-stuff-1.html tag:typepad.com,2003:post-6a0112793e295628a40168e767bd84970c 2012-02-20T14:59:00+00:00 2012-02-19T17:15:09+00:00 Ola Fagbohun "...though storytelling has been around since early hunters first gestured to each other in front of a fire, only recently has the corporate community recognized the potency of using storytelling strategically ..." <p><a href="http://feedads.g.doubleclick.net/~a/48XHesyFqgJegfqAQpkE0p7BVFA/0/da"><img src="http://feedads.g.doubleclick.net/~a/48XHesyFqgJegfqAQpkE0p7BVFA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/48XHesyFqgJegfqAQpkE0p7BVFA/1/da"><img src="http://feedads.g.doubleclick.net/~a/48XHesyFqgJegfqAQpkE0p7BVFA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=ZIFJw2rOzso:cLcp2diY0kM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=ZIFJw2rOzso:cLcp2diY0kM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?i=ZIFJw2rOzso:cLcp2diY0kM:F7zBnMyn0Lo" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/DiverseConsultancy/~4/ZIFJw2rOzso" height="1" width="1"/>http://www.diverseconsultancy.com/2012/02/strategy-four-facets-of-strategic-storytelling-marketingprofs-article.html tag:typepad.com,2003:post-6a0112793e295628a40168e79ed0c9970c 2012-02-19T14:29:58+00:00 2012-02-19T14:29:58+00:00 Ola Fagbohun Great stories succeed because they are able to capture the imagination of large or important audiences. via sethgodin.typepad.com Currently looking... <p><a href="http://feedads.g.doubleclick.net/~a/DMEiGmnmntWZvPkr5uJo-lm2OnI/0/da"><img src="http://feedads.g.doubleclick.net/~a/DMEiGmnmntWZvPkr5uJo-lm2OnI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/DMEiGmnmntWZvPkr5uJo-lm2OnI/1/da"><img src="http://feedads.g.doubleclick.net/~a/DMEiGmnmntWZvPkr5uJo-lm2OnI/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=e8U043aEXvU:ss3QrQATSoA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=e8U043aEXvU:ss3QrQATSoA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?i=e8U043aEXvU:ss3QrQATSoA:F7zBnMyn0Lo" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/DiverseConsultancy/~4/e8U043aEXvU" height="1" width="1"/>http://www.diverseconsultancy.com/2012/02/ode-how-to-tell-a-great-marketing-story.html tag:typepad.com,2003:post-6a0112793e295628a40168e79ef452970c 2012-02-16T14:43:00+00:00 2012-02-19T17:33:15+00:00 Ola Fagbohun Everything needs to be 'always on' because, as we know, consumers want their stories, their brand engagement, served up in the ways they dictate, not how the brand dictates, and they can change their preferences at any time. <p><a href="http://feedads.g.doubleclick.net/~a/6tXHnZrBs7aZjUVP7H2_nRlJFa8/0/da"><img src="http://feedads.g.doubleclick.net/~a/6tXHnZrBs7aZjUVP7H2_nRlJFa8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/6tXHnZrBs7aZjUVP7H2_nRlJFa8/1/da"><img src="http://feedads.g.doubleclick.net/~a/6tXHnZrBs7aZjUVP7H2_nRlJFa8/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=Oo3nybP0--Y:mB17IWp2kF8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=Oo3nybP0--Y:mB17IWp2kF8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?i=Oo3nybP0--Y:mB17IWp2kF8:F7zBnMyn0Lo" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/DiverseConsultancy/~4/Oo3nybP0--Y" height="1" width="1"/>http://www.diverseconsultancy.com/2012/02/storytelling-still-the-key-in-a-complicated-world-marketing-news-marketing-magazine.html tag:typepad.com,2003:post-6a0112793e295628a4014e8a884c71970d 2012-02-14T10:50:00+00:00 2012-02-14T21:26:39+00:00 Ola Fagbohun I'd rather not leave this blog unattended, so a friend suggested I invite others to help me out by providing guest posts on any or all of the following subjects ... <p><a href="http://feedads.g.doubleclick.net/~a/v8fHmmXrrT6VAWgzL3uhqNL_Evg/0/da"><img src="http://feedads.g.doubleclick.net/~a/v8fHmmXrrT6VAWgzL3uhqNL_Evg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/v8fHmmXrrT6VAWgzL3uhqNL_Evg/1/da"><img src="http://feedads.g.doubleclick.net/~a/v8fHmmXrrT6VAWgzL3uhqNL_Evg/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=HV-hChbpLro:bLeNjTnTQ2A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/DiverseConsultancy?a=HV-hChbpLro:bLeNjTnTQ2A:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/DiverseConsultancy?i=HV-hChbpLro:bLeNjTnTQ2A:F7zBnMyn0Lo" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/DiverseConsultancy/~4/HV-hChbpLro" height="1" width="1"/>http://www.diverseconsultancy.com/2012/02/over-the-next-six-weeks-ill-be-focussing-i-have-been-running-myself-ragged-and-am-now-feeling-the-worst-for-wear-so-whil.html