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	<link>http://digitalmarketinglab.com.au</link>
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	<pubDate>Sun, 01 Aug 2010 08:33:15 +0000</pubDate>
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		<title>4 C’s To Build Compelling Content Online</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/Y5v_Y2x7CS4/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/08/01/4-c%e2%80%99s-to-build-compelling-content-online/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 04:28:52 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Digital News]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=1008</guid>
		
			<content:encoded><![CDATA[It has been said that the brands that will succeed and thrive in the coming decade will be those who become publishers. Content is becoming one of the key pillars of any online strategy as it is...<br/>
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		<feedburner:origLink>http://digitalmarketinglab.com.au/index.php/2010/08/01/4-c%e2%80%99s-to-build-compelling-content-online/</feedburner:origLink></item>
		<item>
		<title>End of Financial Year Performance – Digital style</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/Zv6PFb8Jxdg/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/07/18/end-of-financial-year-performance-%e2%80%93-digital-style/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 14:13:38 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Digital Trends]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=991</guid>
		
			<content:encoded><![CDATA[There has definitely been staggering growth in the Australian digital space during the 1st 6 months of the year.  With a new financial year upon us I have no doubt that companies in Australia will...<br/>
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		<feedburner:origLink>http://digitalmarketinglab.com.au/index.php/2010/07/18/end-of-financial-year-performance-%e2%80%93-digital-style/</feedburner:origLink></item>
		<item>
		<title>On The Move - Mobile Marketing</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/TDuxiLVEpUw/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/07/09/on-the-move-mobile-marketing/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:32:07 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Digital Trends]]></category>

		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=986</guid>
		
			<content:encoded><![CDATA[Just a week ago I was reading an article which was regurgitating the same old line – is this the year of the mobile?  For those working in the industry, we all know that mobile internet has received...<br/>
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		<item>
		<title>The Next Big Thing – Social Search?</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/NEUjl2MEsVY/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/06/27/the-next-big-thing-%e2%80%93-social-search/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 12:01:36 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Digital News]]></category>

		<category><![CDATA[Digital Strategy]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=973</guid>
		
			<content:encoded><![CDATA[There is no doubt that over the past few years search marketers have turned their attention to social media as a key channel to support the viral creation of links and to dominate SERPs onsite and...<br/>
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		<item>
		<title>realestateVIEW.com.au Goes Social With Hottest Property Search Campaign</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/1Tla_RyPhU8/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/06/20/realestateviewcomau-goes-social-with-hottest-property-search-campaign/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 03:57:32 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=961</guid>
		
			<content:encoded><![CDATA[Whilst I rarely blog about some of my own campaigns and initiatives for realestateVIEW.com.au I felt that this one warrants a blog article.  
On Friday the 18th of June realestateVIEW.com.au launched...<br/>
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</div><img src="http://feeds.feedburner.com/~r/digitalmlab/~4/1Tla_RyPhU8" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://digitalmarketinglab.com.au/index.php/2010/06/20/realestateviewcomau-goes-social-with-hottest-property-search-campaign/</feedburner:origLink></item>
		<item>
		<title>Highlights &amp; Low Lights In Politics – Online Of Course</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/VIzmdGIq3FM/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/06/16/highlights-low-lights-in-politics-%e2%80%93-online-of-course/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 23:25:15 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Digital Strategy]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=947</guid>
		
			<content:encoded><![CDATA[As an election draws near the political discussions, debates and even slagging has already began as this is hotting up to be one of the more interesting elections of my time.  Mining tax, emissions...<br/>
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		<feedburner:origLink>http://digitalmarketinglab.com.au/index.php/2010/06/16/highlights-low-lights-in-politics-%e2%80%93-online-of-course/</feedburner:origLink></item>
		<item>
		<title>Search Down Under –  SEO Cafe Learnings</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/g5elipjU3AU/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/06/11/search-down-under-%e2%80%93-seo-cafe-learnings/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:44:01 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=930</guid>
		
			<content:encoded><![CDATA[On Tuesday evening in a boardroom in Elizabeth Street MELBOURNE, 12 marketers / search professionals gathered for a roundtable discussion on organic search.  This discussion was the first “trial”...<br/>
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		<item>
		<title>Location Based Social Media –  Coming To A Town Near You</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/Z8Gh6e92qiA/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/06/08/location-based-social-media-%e2%80%93-coming-to-a-town-near-you/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 13:30:03 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Digital Trends]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=923</guid>
		
			<content:encoded><![CDATA[2010 is definitely the year of location based social media – well overseas that is.  Whilst the many sites popping up are of course a few digital years off the Facebook and Twitter status – this new...<br/>
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		<item>
		<title>Online Retailing – Unfashionable Down Under</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/hmvd7ZH0AtU/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/05/24/online-retailing-%e2%80%93-unfashionable-down-under/#comments</comments>
		<pubDate>Mon, 24 May 2010 12:13:42 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Digital News]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=910</guid>
		
			<content:encoded><![CDATA[About a year ago I first broached the topic of the lack of digital investment by Australian retailers, and 1 year on it seems whilst we have progressed we are still falling further behind the digital...<br/>
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		<item>
		<title>SEO Roundtable / Conversation Cafe in Melbourne</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/H_t30PQVU_4/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2010/05/19/seo-roundtable-conversation-cafe-in-melbourne/#comments</comments>
		<pubDate>Wed, 19 May 2010 03:21:23 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
		
		<category><![CDATA[Digital News]]></category>

		<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=906</guid>
		
			<content:encoded><![CDATA[If you currently working in an SEO role or in the digital space and are interested in joining a discussion about the state of the search market in Australia then this event could be for you.  As one...<br/>
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