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	<title>Dealership Service Manager Training and Education - Auto Industry Best Programs</title>
	<link>http://www.diggingforprofits.com</link>
	<description>digging for profits</description>
	<lastBuildDate>Mon, 02 Apr 2012 17:26:02 +0000</lastBuildDate>
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		<title>Better than sexting… CP, ELR, Net-to-Gross</title>
		<description><![CDATA[<p>&#160;<br />
Late Saturday afternoon I was home watching Talladega Nights with Murphy and Christina my two bulldogs. Then I got the messages… Check these out! These are actual screenshots from my phone:</p>
<p><a  href="http://www.diggingforprofits.com/2012/04/01/better-than-sexting/" class="more-link">Read more on Better than sexting&#8230; CP, ELR, Net-to-Gross&#8230;</a></p>


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		<title>My Top 17 Must Read Business Books of All Time</title>
		<description><![CDATA[<h2 style="text-align: center;"><a  href="http://www.chriscollinsinc.com/wp-content/uploads/2011/12/topbooks1.jpg" class="thickbox no_icon" rel="gallery-929" title="topbooks"><img class="size-large wp-image-896 aligncenter" title="topbooks" src="http://www.chriscollinsinc.com/wp-content/uploads/2011/12/topbooks1-1024x409.jpg" alt="" width="522" height="208" /></a></h2>
<h2 style="text-align: center;">“I find television to be very educating. Every time somebody turns on the set, I go in the other room and read a book.” -Groucho Marx</h2>
<p><strong>It&#039;s no secret that successful people read a ton of books</strong>, so I wasn&#039;t surprised to read this interesting fact in an article on Bill Gates, written by copyrighting guru Dan Kennedy:</p>
<p><a  href="http://www.diggingforprofits.com/2011/12/18/my-top-17-must-read-business-books-of-all-time/" class="more-link">Read more on My Top 17 Must Read Business Books of All Time&#8230;</a></p>


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		<title>What Happens in Vegas… You Can See Here!  2011 Top Dog Event</title>
		<description><![CDATA[<p><a  href="http://www.diggingforprofits.com/2011/10/03/vegas/"><em>Click here to view the embedded video.</em></a></p>
<p>Every year I take my “Top Dog” Service Advisors away for a weekend workshop. These are the best of the best in C/P sales, C.S.I, and Total Sales…</p>
<p>The Advisors invited came out from New York to Los Angeles. This year the event was in Vegas, and although I was a bit nervous about it getting out of hand, it ended up being a blast and better than I ever imagined!</p>
<p><a  href="http://www.diggingforprofits.com/2011/10/03/vegas/" class="more-link">Read more on What Happens in Vegas&#8230; You Can See Here!  2011 Top Dog Event&#8230;</a></p>


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	<item>
		<title>Last Years "Top Dog" Service Advisor Event</title>
		<description><![CDATA[<p><a  href="http://www.diggingforprofits.com/2011/08/23/last-years-top-dog-service-advisor-event/"><em>Click here to view the embedded video.</em></a></p>
<p>As you can see from the video, our Top Dog Advisors had a blast at last year&#039;s Top Dog Event. I took them to the Hard Rock in San Diego for the weekend and we had them Mastermind and share ideas. Our theme was &#034;You&#039;re the Managers of the Future,&#034; and they were really into it when we taught them about financials and what discounting does to the bottom line.</p>
<p><a  href="http://www.diggingforprofits.com/2011/08/23/last-years-top-dog-service-advisor-event/" class="more-link">Read more on Last Years &#034;Top Dog&#034; Service Advisor Event&#8230;</a></p>


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	<item>
		<title>"Increase Your RO Count" Workshop for Service Managers!</title>
		<description><![CDATA[<p style="text-align: center;">
<p style="text-align: center;"><a  href="http://www.diggingforprofits.com/wp-content/uploads/2011/06/28/increase-your-ro-count-workshop-for-service-managers/service-manager-training-chris-collins-service-advisor-training-fixed-ops.png" class="thickbox no_icon" rel="gallery-873" title="service-manager-training-chris-collins-service-advisor-training-fixed-ops"><img class="aligncenter size-medium wp-image-874" style="border: 2px solid black;" title="service-manager-training-chris-collins-service-advisor-training-fixed-ops" src="http://www.diggingforprofits.com/wp-content/uploads/2011/06/28/increase-your-ro-count-workshop-for-service-managers/service-manager-training-chris-collins-service-advisor-training-fixed-ops-300x178.png" alt="Chris Collins Marketing Event" width="300" height="178" /></a></p>
<p>When I first released my book I had offered a free strategy session to anyone who bought a book, and then we sold a ton of books!</p>
<p>So consequently I have had the opportunity to interact with Service Managers and Dealers from all over the country and the world. I love doing the strategy sessions, is my passion to change our industry and help as many people as I can become irreplaceable. In the process, I was surprised to learn a few things that I would like to share with you.</p>
<p><a  href="http://www.diggingforprofits.com/2011/06/28/increase-your-ro-count-workshop-for-service-managers/" class="more-link">Read more on &#034;Increase Your RO Count&#034; Workshop for Service Managers!&#8230;</a></p>


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		<title>Automotive Marketing: Fixed Ops Case Study (Direct Mail vs Email)</title>
		<description><![CDATA[Case Study: $120,000 in Parts and Labor Sales in under two weeks. What pulled better Email or Direct Mail?]]></description>
		<link>http://feedproxy.google.com/~r/diggingforprofits/~3/TkcKxK9a99w/</link>
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		<title>Service Advisor Training: Circle Of Trust</title>
		<description><![CDATA[<p><a  href="http://www.diggingforprofits.com/2011/05/04/service-advisor-training-circle-of-trust/"><em>Click here to view the embedded video.</em></a></p>
<p>I had the idea for the &#034;Circle Of Trust&#034; on a flight back from the east coast. I had been talking to some service advisors and was explaining how to think about the customer relationship long term. Explaining that the real success as a service advisor is in following the same system and thinking long term.</p>
<p><a  href="http://www.diggingforprofits.com/2011/05/04/service-advisor-training-circle-of-trust/" class="more-link">Read more on Service Advisor Training: Circle Of Trust&#8230;</a></p>


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		<title>New Online Automotive Service Advisor Training</title>
		<description><![CDATA[The "Table Of Contents" Video Is For You To Play For Your Advisors And See Instant Results!!!

It Teaches Them One Of  My Proven  Strategies For Increasing Their C/P Sales. I Even Prove How Easy And Simple It Is By Role Playing It With My English Bulldog "Murphy"]]></description>
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		<title>Star Trek: Are Your Service Advisors Memorable?</title>
		<description><![CDATA[<p><object classid="clsid:02bf25d5-8c17-4b23-bc80-d3488abddc6b" width="400" height="316" codebase="http://www.apple.com/qtactivex/qtplugin.cab#version=6,0,2,0"><param name="loop" value="false" /><param name="scale" value="aspect" /><param name="volume" value="80" /><param name="bgcolor" value="ffffff" /><param name="kioskmode" value="true" /><param name="autoplay" value="false" /><param name="type" value="video/quicktime" /><param name="src" value="http://diggingforprofits.s3.amazonaws.com/ezs3js/Trek Con-IncompleteLowRes.mov" /><embed type="video/quicktime" width="400" height="316" src="http://diggingforprofits.s3.amazonaws.com/ezs3js/Trek Con-IncompleteLowRes.mov" autoplay="false" kioskmode="true" bgcolor="ffffff" volume="80" scale="aspect" loop="false"></embed></object></p>
<p>This is a really funny video Mr. X and I shot in Vegas&#8230;.</p>
<p>I lost a bet and had to take him to the convention&#8230;best part is I got my picture taken with with Mr. Shatner. <a  href="http://www.chriscollinsinc.com/wp-content/uploads/2011/01/Shatnes.jpg" class="thickbox no_icon" rel="gallery-786" title="Chis And Captain Kirk"><img class="aligncenter size-medium wp-image-159" title="Chis And Captain Kirk" src="http://www.chriscollinsinc.com/wp-content/uploads/2011/01/Shatnes-200x300.jpg" alt="" width="200" height="300" /></a></p>
<p><a  href="http://www.diggingforprofits.com/2011/02/09/star-trek-are-your-service-advisors-memorable/" class="more-link">Read more on Star Trek: Are Your Service Advisors Memorable?&#8230;</a></p>


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	<item>
		<title>Wont Help Your C/P Sales or C.S.I But Still Funny</title>
		<description><![CDATA[<p><a  href="http://www.diggingforprofits.com/wp-content/uploads/2010/09/21/wont-help-your-cp-sales-or-c-s-i-but-still-funny/photo5.jpg" class="thickbox no_icon" rel="gallery-721" title="Carl Lost The Bet"><img class="aligncenter size-medium wp-image-722" title="Carl Lost The Bet" src="http://www.diggingforprofits.com/wp-content/uploads/2010/09/21/wont-help-your-cp-sales-or-c-s-i-but-still-funny/photo5-300x223.jpg" alt="" width="300" height="223" /></a>This Is What Happens When A Hard Core Rams Fan Bets Against The Raiders&#8230;.He has to wear a Raiders Jersey For A Week</p>
<p>Carl You look like a real member of RAIDERS NATION</p>
<p><a  href="http://www.diggingforprofits.com/2010/09/21/wont-help-your-cp-sales-or-c-s-i-but-still-funny/" class="more-link">Read more on Wont Help Your C/P Sales or C.S.I But Still Funny&#8230;</a></p>


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