Vlastimil's shared items

Seven Sins Wines

2011-03-01T15:00:48Z

"A Series of real wines inspired by the Seven Deadly Sins. The design of the bottles reflect each one of the sins visually. Fall into temptation."

Hampi Natural Tableware

2011-03-03T20:00:43Z

"Hampi natural tableware is a range of natural design disposables, made out of fallen palm leaves. "

Martini Gold by Dolce & Gabbana

2011-03-09T14:00:20Z

The relationship between DOLCE & GABBANA and MARTINI ® GOLD started with an opening of a MARTINI bar in DOLCE&GABBANA store in Milan. “We have had a relationship with MARTINI ® for more than ten years and we share common values and pride in our Italian roots. This is the first time we have worked on a project like this and we are very pleased with the result: a new product that combines the soul of our world and the world of MARTINI ®,”

Word Puzzle Universal Wrapping Paper

2011-03-09T18:00:33Z

Check out this super cool wrapping paper concept, called "Universal Wrapping Paper". The crossword puzzle has text for every possible holiday you could think of!

Pour Moi - Coffee Cups

2011-03-09T16:01:01Z

Check out these illustrative coffee cups for Aimia Foods by SMR Creative!

Big Brand Love.

2011-03-08T16:00:26Z

by Jonathan Ford, Pearlfisher

Chocolate with Attitude

2011-03-10T14:00:26Z

This packaging design from Bassermachen Design Studio is a wonderful example of how characteristics of a product can be translate into packaging design. Here, working with chocolate artist Henrik Konnerup, Brandhouse created 12 archetypes within one packaging.

The Dieline's Latest Top 10 Package Designs

2011-03-10T16:00:09Z

1. This is the Bees Knees!

The Bee's Knees takes the top spot this week. If you havent seen it yet, you must check it out. Click the images or links to view the full posts, and view all top 10 below!

Studio Spotlight: Bruketa&Zinic

2011-03-10T20:00:09Z

Check these projects from Bruketa& Zenic OM.

"Bruketa&Žinić OM Group consists of advertising agency Bruketa&Žinić OM, brand consultants Brandoctor, digital agency Brlog, and Brigada – shop concept studio. The members of the Group work for numerous clients in different markets, and they have won many professional awards and acknowledgments for their projects. "

Aschen and Voss

2011-03-14T15:00:11Z

New work from ESTABLISHED:

"A line of cosmetic packaging designed for Swiss newcomer Aschen and Voss, the packaging and identity seeks to combine the clean pharmaceutical heritage of Switzerland, as well as the formulation of the product, with a modern, cosmetic brand that appeals to the sophisticated urban shopper."

AIGA Corporate Leadership Award: Method

2011-03-14T08:00:00Z

By making home-care products as desirable for their beauty as for their effectiveness and sustainability, Method has received the AIGA Corporate Leadership Award.

Ten Qualities Of World-Class Brands

2011-03-12T08:10:00Z

1. Well-known – without awareness, nothing else counts; a brand can’t be in people’s purchase consideration sets unless they are aware of the brand

2. Relevant – the brand must be perceived to be relevant to people’s hopes, needs and desires

3. Differentiated – to stand out among competitive alternatives, the brand must be unique in ways that matter to customers

4. Customer-Centric – only when the brand knows its customers and their needs well, can it deliver exceptional purchase and usage experiences

5. Trustworthy – this implies being honest and authentic, consistent and predictable, reliable and dependable, and always delivering on its promises

6. Innovative – while a brand can succeed for a while without being innovative, ultimately, given today’s hyper-competitive environment, brands must anticipate customer needs and surprise and delight their customers with a constant stream of relevant innovations

7. Likeable – brands can and do create emotional connections with their customers; to do so, they should share values with their customers, possess admirable qualities, and be likeable and easy to work with

8. Accessible – to convert brand preference into brand purchase, brands must be easy to find and purchase; they must be accessible and convenient

9. Popular – while brands can be overexposed and certain exclusive brands thrive on their exclusivity, in general, strong brands are perceived to be very popular, much sought after and possessing positive momentum; strong brands receive significant “buzz”

10. Valuable – when all of a brand’s functional, emotional, experiential and self-expressive customer benefits are weighed against the cost (money and time) of acquiring and using the brand, its value must be perceived to be good, excellent or superior

Sponsored By: Brand Aid

Unilever možná cílí na Colgate, tvrdí UniCredit Bank

2011-02-08T17:48:00Z

Druhý největší světový výrobce spotřebního zboží Unilever by mohl koupit společnost Colgate-Palmolive, cena kontraktu se může vyšplhat až na 55 miliard dolarů (885 miliard korun). Napsala to agentura Bloomberg s odvoláním na analytika UniCredit Bank.

Tesco enhances iPhone app with bar-code reader

2010-10-27T12:32:55Z

Tesco has launched a bar-code scanner for its iPhone application, enabling users to scan a product and have it instantly adde -More-

41 Causes Of Brand Failure

2010-10-21T07:10:00Z

Why do brands fail? As one might expect, the cause is often one or many common brand problems combined. Earlier on Branding Strategy Insider we identified and analyzed the most common (and most notorious) problems in brand management. We counted them down in detail in a series called the 40 Most Common Brand Problems. (Which grew to 41) Now, in hopes you will not make any mistakes in building your brand(s), here's an an encore of the 41 problems that cause and or contribute to brand failure.

1. Not delivering against the communicated brand promise
2. Not linking brand planning to the business’ strategic planning process
3. Decreased product or service quality, the cumulative result of gradual and incremental changes to reduce costs.
4. Increased product or service prices inviting low-end market segments and competitors, the cumulative result of gradually raising prices at a rate greater than inflation.
5. The brand is gradually undermined by quarter-over-quarter revenue and profit pressures
6. Limiting the brand to one channel of distribution or aligning the brand too closely with a declining channel of trade
7. Failure to extend the brand into new product categories when the core category is in decline
8. Completely blurring the brand’s meaning and points of distinction by over-extending your brand into different categories and markets
9. Not applying the latest product and service innovations to your flagship brand because it is getting too old and stodgy (a self-fulfilling prophecy)
10. Creating brands or sub-brands for internal or trade reasons, rather than to address distinct consumer needs
11. Launching sub-brands that inadvertently reposition the parent brand in a negative light
12. Unsuccessfully extending the brand up to a premium segment or down to a value segment
13. For market leader: Following challengers because it’s easier and produces more immediate results, rather than creating new ways to meet consumer needs
14. Not keeping up with the industry on product or service innovation
15. Decisions that adversely affect the brand are made outside of the brand management context
16. Senior managers do not understand what the brand stands for
17. Viewing brand equity management as a communications exercise, but ignoring it in other business processes and points of contact with the consumer
18. Licensing the brand name out to whomever will pay for it
19. Applying branding decisions at the end of the product development process (“Now, what will we name this?”) versus treating brand management as the key driver of all of your enterprise’s activities
20. Confusing brand management with product management

21. No person or department has responsibility for the brand. It lacks internal mindshare, supervision, and management.
22. Treating brand management primarily as logo cops
23. Well thought-out marketing decisions are second guessed by non-marketers who think marketing is a matter of opinion rather than an art and a science in which experience matters
24. Defining your target consumer too broadly (for instance, women ages 18-65)
25. Not really understanding the consumer, his needs, and motivations
26. Defining your brand too narrowly, especially as a product category (for instance, greeting cards versus caring shared)
27. Marketing is divided into functional silos (advertising, promotion, brand management, product development, publicity, etc.) with no integrating mechanism
28. No central control of the brand portfolio (so that each brand team is free to apply the best differentiating features of one brand to each of the others in the portfolio)
29. Choosing generic (non-proprietary) brand names
30. No brand identity standards and systems means inconsistent presentation and customer confusion
31. Trying to be the best at something, especially core category benefits, rather than owning a differentiating quality
32. Trying to own cost-of-entry benefits and not owning any differentiating benefits
33. Focusing too much on product attributes and not enough on brand benefits in consumer communication
34. Trying to make too many points in your brand communication rather than focusing on the one or two most compelling points of difference
35. Frequently changing your brands positioning and message
36. Loss of brand equity because of reduced or eliminated brand advertising
37. Overexposing the brand to the point that it becomes uncool
38. Spending too much money on trade deals and sales promotion at the expense of brand building
39. Being attacked by special interest groups who want to make a public statement
40. Branding decisions are ego- versus analysis-driven
41. Criteria for selecting the right brand manager for the job is weak or flawed

Once again, you can find the 41 Most Common Brand Problems in detail here.

Did we miss any?

Sponsored By: Brand Aid

5 Drivers Of Brand Insistence

2010-10-25T07:10:00Z

We believe that the ultimate goal of brand equity building is to move the consumer from brand awareness to brand insistence. Our brand insistence model incorporates five elements that drive a consumer to insist upon a particular brand to meet his or her needs – brand awareness, accessibility, value, relevant differentiation, and emotional connection. We believe that these five areas of emphasis and activity are the primary drivers of consumer brand insistence, critical in becoming a category-of-one-brand where there are No Substitutes.

Awareness

First, consumers must be aware that there are different brands in the product categories in which your brand operates. Next, they must be aware of your brand. Ideally, your brand should be the first one that comes to their minds within specific product categories and associated with key consumer benefits. Consumers should be able to identify which products and services your brand offers. They should also be able to identify which benefits are associated with the brand. Finally, they should have some idea of where your brand is sold.

Accessibility

Your brand must be available where consumers shop. it's much easier for consumers to insist upon your brand if it is widely available. Slight brand preference goes a long way toward insistence when the brand is widely available. The importance of convenience cannot be underestimated in today's world.

Value

Does your brand deliver a good value for the price? Do consumers believe it is worth the price? Regardless of whether it is expensive or inexpensive, high end or low end, it must deliver at least a good value.

Relevant Differentiation

This is the most important thing a brand can deliver. Relevant differentiation today is a leading-edge indicator of profitability and market share tomorrow. Does your brand own consumer-relevant, consumer-compelling benefits that are unique and believable?

Emotional Connection

First, the consumer must know your brand. Then he or she must like your brand. Finally, the consumer must trust your brand and feel an emotional connection to it. There are many innovative ways to achieve this emotional connection from advertising and the quality of front line consumer contact to consumer membership organizations and company-sponsored consumer events.

Sponsored by: The Brand Positioning Workshop

Detox the Branding Business

2010-06-28T15:43:41Z

The good old model -- in which manufacturers build brands and retailers simply provide a channel of distribution so that consumers can find the brands they seek -- is dead. What's needed is a new model, in which manufacturers and retailers together take responsibility for building precise brand images to help consumers chose.

Vintage Packaging – Matchbox Labels

2010-04-16T17:04:34Z

Designed across Europe, mid-1900s | Source: Matchbox Labels on Flickr

Vintage packaging is a wonderful source of inspiration. Due to the cost of photography and production limitations, illustration reigns supreme, producing some beautiful graphic solutions to the many different messages and advertisements printed on matchboxes during this era. Check out a few designs that caught our eye below.

Vintage Packaging – Paul Rand

2010-04-21T15:09:39Z

Packaging design created for IBM, cigars, scarves and gin by iconic graphic designer, the late Paul Rand.

Scandinavian logos from the 60s and 70s

2010-04-22T11:11:03Z

I love the striking appearance from some of these classic Scandinavian logos.

Godfred H. Petersens Mobelvaerksteder

Aktiebolaget J.O. Carlsson

Anton Kildebergs Mobelfabrik

Textil Lassen

France & Son Aktieselskab

Kallemo

Unika Vaev

And not a gradient or bevel in sight.

View the full Flickr set here.

Compiled by Oliver Tomas, via @BlairThomson.