tag:blogger.com,1999:blog-7924645043849212382014-05-02T18:13:42.501-04:00Financial MarketingFinancial technology review.David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.comBlogger140125tag:blogger.com,1999:blog-792464504384921238.post-40456563283264202742010-11-17T21:50:00.000-05:002010-11-17T21:50:55.392-05:00Relocating to Kitchener-Waterloo<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/_LHk3qHWhsOE/TOBHqAiH1QI/AAAAAAAAAdQ/AsHZSDwlRJI/s1600/IMG_1879.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="http://4.bp.blogspot.com/_LHk3qHWhsOE/TOBHqAiH1QI/AAAAAAAAAdQ/AsHZSDwlRJI/s400/IMG_1879.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Arial; font-size: small;">© <a href="http://www.jeremylim.ca/">Jeremy Lim</a></span></td></tr></tbody></table>On January 1st, Kelly, Orin and I are officially moving to Kitchener-Waterloo. <a href="http://www.accidentalpharmacist.com/2010/11/leaving-homenew-beginnings.html">Kelly</a> has been lucky enough to be offered an assistant professor position at the University of Waterloo's new School of Pharmacy building in the <a href="http://www.thetannery.ca/">Tannery District</a> of Kitchener, Ontario, and I'm heading back to university to become a grade-school teacher.<br /><br />As you may have noticed, we haven't had a <a href="http://meetup.cesarini.ca/">Financial Marketing Meetup</a> since June. I've been taking care of our daughter Orin full-time and doing some part-time courses, which hasn't left much time for marketing. The meetup group is still adding members, but now that we'll be moving, I'll be looking for someone to take over as organizer.<br /><br />K-W has a lot going for it (despite some <a href="http://www.waterloochronicle.ca/news/article/222365">odd</a> municipal politics). It's a great community for technology, financial services, and teaching financial services. It's home to Research in Motion, Google Canada, Manulife and Sun Life, and the Ontario government <a href="http://www.investmentexecutive.com/client/En/News/DetailNews.asp?Id=55729&cat=3&IdSection=3&IdPub=46">just announced</a> its plan to integrate financial literacy into their school curriculum.<br /><br />The region also has an innovative "local food" community, Vancity recently sponsored an <a href="http://thetyee.ca/News/2010/10/28/MennonitesModernize/">article in the Tyee</a> about Waterloo region's Mennonite produce co-op, which was heartening for someone who's a <a href="http://foursquare.com/venue/123947">frequent shopper at Vancouver's West End Farmers Market</a>. <br /><br />And last, but not least, of course, there's <a href="http://www.oktoberfest.ca/">Oktoberfest</a>.<br /><br />After six years of living in Vancouver, it's become our home, and we will miss it dearly. Thank you to our wonderful speakers and to everyone for participating in our meetups, and a special thank you to <a href="http://galeliodesign.com/">Ronnie Bugay</a> and <a href="http://togopros.com/ToGoPros/Welcome.html">Wendy Law</a> for providing their expert video editing services. I'd also like to thank <a href="http://azaroff.com/">William Azaroff</a> for his helpful advice, and <a href="http://www.jeremylim.ca/">Jeremy Lim</a> for meetup photos and our departing family photos.<br /><br />Related Reading: <a href="http://workshop.cesarini.ca/">Social Media Marketing Workshops</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-16115475516415884012010-05-18T14:26:00.009-04:002010-05-18T14:53:35.848-04:00Adhack and Richardson GMP Meetup [VIDEO]<center><br /><object height="321" width="400"><param name="movie" value="http://www.youtube.com/v/nuxGP4jmJGI&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/nuxGP4jmJGI&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="321"></embed></object><br /><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.youtube.com/watch?v=nuxGP4jmJGI">Adhack and Richardson GMP Meetup</a>, edited by <a href="http://www.togopros.com/">ToGoPros</a>.</span></center><br />James Sherrett, founder and CEO of Adhack, with Mark Jasayko, Associate Portfolio Manager at Richardson GMP.<br /><br />James discussed the launch of the Adhack Creators Directory, the newest feature of the crowdsourced advertising community. He explained that the Creators Directory is the fastest way for ad agencies to find talent by location, skill, industry, and media type. The directory also includes a new Cred metric that ranks creators by their Adhack experience.<br /><br />As related to accountability and transparency in financial services, Mark described the generational improvement in ethical standards of investment professionals as a byproduct of enhanced standards in industry designations and licensing requirements. Mark provided an overview of the main pillars of ethics for investment professionals and explained the merits of advanced professional designations such as the Chartered Financial Advisor (CFA) designation.<br /><br />Wendy at <a href="http://togopros.com/">ToGoPros</a> made this meetup available as two separate audio podcasts, so you can listen to the full presentations by James and Mark by clicking on one of the players below, or watch the highlights in the video clip at top.<br /><br /><span class="Apple-style-span" style="color: #4c4c4c; font-family: Arial, Verdana, Helvetica; font-size: 10px; line-height: 17px;">Adhack Podcast - Listen Now:</span><br /><div><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" width="210" height="25" id="mp3playerlightsmallv3" align="middle"> <param name="allowScriptAccess" value="sameDomain" /><param name="movie" value="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/mqy3/AdHackAudioOnly.mp3&autoStart=no" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><param name="wmode" value="transparent" /><embed src="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/mqy3/AdHackAudioOnly.mp3&autoStart=no" quality="high" width="210" height="25" name="mp3playerlightsmallv3" align="middle" allowScriptAccess="sameDomain" wmode="transparent" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></embed> </object><br /></div><span class="Apple-style-span" style="color: #4c4c4c; font-family: Arial, Verdana, Helvetica; font-size: 10px; line-height: 17px;">Richardson GMP Podcast - Listen Now:</span><br /><div><object align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" height="25" id="mp3playerlightsmallv3" width="210"> <param name="allowScriptAccess" value="sameDomain" /><param name="movie" value="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/tqnbea/RichardGMPforSoundonly.mp3&autoStart=no" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><param name="wmode" value="transparent" /><embed src="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/tqnbea/RichardGMPforSoundonly.mp3&autoStart=no" quality="high" width="210" height="25" name="mp3playerlightsmallv3" align="middle" allowScriptAccess="sameDomain" wmode="transparent" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></embed> </object></div><ul><li><a href="http://itunes.apple.com/us/podcast/cesarini-ca/id322041525">Subscribe to this podcast in iTunes</a></li></ul>Related Reading: <a href="http://www.cesarini.ca/2010/04/advisorwebsites-and-sendoutcards-meetup.html">AdvisorWebsites and SendOutCards Meetup Video</a><br /><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.togopros.com/" style="color: #e36f1e;"><img alt="Audio/Video Transfer and Editing" border="0" src="http://members.shaw.ca/dcesarini/logotgpbord.jpg" title="" /></a></div></div></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /></div></div></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Want top quality video editing?</b></div></div></div><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.togopros.com/" style="color: #e36f1e;">Talk to Wendy at ToGoPros for audio/video transfers and editing.</a></div></div></div></td></tr></tbody></table>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-90366176988381391752010-04-30T14:56:00.006-04:002010-04-30T15:37:16.165-04:00Track changes to any website using Google Reader<div style="float: left; margin: 0 5px 5px 0;"><object height="241" width="300"><param name="movie" value="http://www.youtube.com/v/pg3Tp9y8mew&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pg3Tp9y8mew&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="300" height="241"></embed></object></div>Google Reader now makes it possible to track changes to any website, not just sites with news feeds.<br /><br />As you know, Google Reader allows you to subscribe to the news, but while the average user <a href="http://googlereader.blogspot.com/2010/04/veritable-boatload-of-read-items.html">reads about 100 items a day</a>, not all websites offer a subscription.<br /><br />For those websites not offering subscriptions, Google has <a href="http://googlereader.blogspot.com/2010/01/follow-changes-to-any-website.html">created a solution</a> that allows visitors to subscribe to website updates anyways.<br /><br />Now you can easily stay on top of industry news and events, and instead of being forced to check static websites for important updates you just click "Add a Subscription" and the updates will come to you.<br /><br />This is great news for advisors in the financial services industry. Since so many events are listed on websites that do not offer subscriptions, this new tracking tool will save time and result in fewer missed opportunities.<br /><br />The video, above, does a good job demonstrating how to subscribe to website updates.<br /><br />It's surprising how much you can do with Google Reader, besides reading news feeds you can also <a href="http://www.cesarini.ca/2009/09/blog-directly-from-google-reader.html">blog from Google Reader</a> and <a href="http://www.cesarini.ca/2009/08/subscribe-to-save-time-finding-local.html">find people to follow on Twitter</a>.<br /><br />Now that you can track changes to any website, which ones will you choose to follow? Are there websites you rarely visited because they didn't offer subscriptions?<br /><br />Related Reading: <a href="http://www.cesarini.ca/2010/04/twitter-internet-addresses-are-shorter.html">Twitter internet addresses are shorter with Bit.ly</a><br /><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/11/social-media-marketing-presentation.html" style="color: #e36f1e;"><img alt="Social Media Marketing Tips" border="0" src="http://members.shaw.ca/dcesarini/socialmediamarketingpresentation.jpg" title="" /></a></div></div></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /></div></div></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Want more marketing tips and tricks to build your business?</b></div></div></div><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/11/social-media-marketing-presentation.html" style="color: #e36f1e;">Download this free presentation</a> to start building your business using social media.</div></div></div></td></tr></tbody></table>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-28571773523404102192010-04-12T15:39:00.003-04:002010-04-13T00:33:23.715-04:00AdvisorWebsites Launches with New Features and Discount Code<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_Bfmu1b3yqxM/S7-is0hQKeI/AAAAAAAAAhc/7lseIMIPFLU/s1600/advisorwebsites.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: left;"><img border="0" height="180" src="http://1.bp.blogspot.com/_Bfmu1b3yqxM/S7-is0hQKeI/AAAAAAAAAhc/7lseIMIPFLU/s320/advisorwebsites.png" width="320" /></a></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i>AdvisorWebsites is pleased to announce the launch of the Company’s new website </i><a href="http://www.advisorwebsites.com/" style="color: #0065cc;" target="_blank"><i>www.AdvisorWebsites.com</i></a><i> along with brand new features and service offerings.</i></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i><br /></i></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i>The new branding is the result of months of discussion with clients across North America, as well as employees and industry analysts. The website provides information on the services offered at AdvisorWebsites for financial services professionals. New features include simplified registration process, reduced signup costs, news and information updates, featured webinars, latest blog posts and many more. Visitors may also enter their email address to receive a free subscription to the AdvisorWebsites Marketing quarterly e-newsletter. Finally, clients are now able to find detailed information on the Company’s Approved Vendors, rate their experience or benefit from discounted offers on services such as CSS, Social Media, Case Studies or Coaching.</i></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i><br /></i></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i>Mr. Bart Wisniowski, CEO and co-founder of AdvisorWebsites stated “We are extremely excited about our new website and the additional level of service it will provide to our existing, prospective and future clients. It was built with our clients in mind, allowing them to access new tools, subscribe to a quarterly newsletter or chat live with one of our customer service representatives.”</i></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i><br /></i></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i>The new Company’s website, </i><a href="http://www.advisorwebsites.com/" style="color: #0065cc;" target="_blank"><i>www.advisorwebsites.com</i></a><i>, has been launched and the company will continue to roll-out its new branding throughout 2010.</i></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i><br /></i></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><i>As a thank you for the ongoing support received over the past 7 years, AdvisorWebsites is offering a special rate to the first 50 people that will sign up for a financial website: 3 months for $1. </i><b><i>Coupon code: 50WEBLAUNCH</i></b></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;"><div style="text-align: justify;"><b><br /></b></div></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"><div style="text-align: left;">Related Reading: <a href="http://www.cesarini.ca/2010/04/advisorwebsites-and-sendoutcards-meetup.html">AdvisorWebsites and SendOutCards Meetup Video</a></div></div><div style="border-collapse: collapse; font-family: arial, sans-serif; font-size: 13px; text-align: justify;"></div><table border="0" cellpadding="0" cellspacing="0" style="border-collapse: separate; font-family: 'Times New Roman'; font-size: medium;"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.advisorwebsites.com/" style="color: #e36f1e;"><img alt="Audio/Video Transfer and Editing" border="0" src="http://members.shaw.ca/dcesarini/aw_ad_191px_wide.jpg" title="" /></a></div></div></div></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /></div></div></div></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Want a professional financial website?</b></div></div></div></div><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.advisorwebsites.com/" style="color: #e36f1e;">Check out AdvisorWebsites for compliant affordable websites.</a></div></div></div></div></td></tr></tbody></table>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-22963193634278590122010-04-12T15:13:00.003-04:002010-04-12T23:53:53.370-04:00AdvisorWebsites and SendOutCards Meetup Video<center><object height="321" width="400"><param name="movie" value="http://www.youtube.com/v/DKMELGdOQU8&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/DKMELGdOQU8&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="321"></embed></object><br /><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.youtube.com/watch?v=DKMELGdOQU8">AdvisorWebsites and SendOutCards Meetup</a>, edited by <a href="http://www.togopros.com/">ToGoPros</a>.</span></center><br />Lots of good talks came out at the March Meetup, Reg gave a good overview of the SendOutCards service and a hands on demo of the greeting cards while Bart and Loic discussed best practices in launching websites for financial professionals.<br /><br />Reg underlined the importance of building and maintaining professional working relationships and explained that the one thing his experience has taught him is that regardless of his role the importance of professional relationships remains the highest priority. He demonstrated how greeting cards are a nice touch when you'd like to show someone your appreciation.<br /><br />Bart and Loic gave us some surprising facts and figures on the demographics of typical social networkers and highlighted the fact that web communications need to be compliant for most representatives in the financial services industry.<br /><br />AdvisorWebsites has just annouced a relaunch their own website, keep an eye out for the news here shortly.<br /><br />Besides the excellent video editing, Wendy at <a href="http://www.togopros.com/">ToGoPros</a> made this meetup available as two podcasts, now you can hear full presentations by Reg, Bart and Loic as well as watch the video above.<br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="color: #4c4c4c; font-family: Arial, Verdana, Helvetica; font-size: 10px; line-height: 17px;"><br /></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="color: #4c4c4c; font-family: Arial, Verdana, Helvetica; font-size: 10px; line-height: 17px;">AdvisorWebsites Podcast - Listen Now:</span></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div></div> <div> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" width="210" height="25" id="mp3playerlightsmallv3" align="middle"> <param name="allowScriptAccess" value="sameDomain" /> <param name="movie" value="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/zgf4fz/AdvisorAudioOnly.mp3&autoStart=no" /> <param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><param name="wmode" value="transparent" /> <embed src="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/zgf4fz/AdvisorAudioOnly.mp3&autoStart=no" quality="high" width="210" height="25" name="mp3playerlightsmallv3" align="middle" allowScriptAccess="sameDomain" wmode="transparent" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></embed> </object><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="color: #4c4c4c; font-family: Arial, Verdana, Helvetica; font-size: 10px; line-height: 17px;">SendOutCards Podcast - Listen Now:</span></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div></div><div><object align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" height="25" id="mp3playerlightsmallv3" width="210"> <param name="allowScriptAccess" value="sameDomain" /><param name="movie" value="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/6txs6x/RegAudioOnly.mp3&autoStart=no" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><param name="wmode" value="transparent" /><embed src="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/6txs6x/RegAudioOnly.mp3&autoStart=no" quality="high" width="210" height="25" name="mp3playerlightsmallv3" align="middle" allowScriptAccess="sameDomain" wmode="transparent" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></embed> </object></div><div><ul><li><a href="itpc://cesarini.podbean.com/feed">Subscribe in iTunes</a></li></ul></div>Related Reading: <a href="http://www.cesarini.ca/2010/03/video-currency-marketing-and-brave.html">Currency Marketing and Brave Media Meetup</a><br /><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.togopros.com/" style="color: #e36f1e;"><img alt="Audio/Video Transfer and Editing" border="0" src="http://members.shaw.ca/dcesarini/logotgpbord.jpg" title="" /></a></div></div></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /></div></div></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Want top quality video editing?</b></div></div></div><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.togopros.com/" style="color: #e36f1e;">Check out ToGoPros for audio/video transfers and editing.</a></div></div></div></td></tr></tbody></table>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-48028974415107776062010-04-09T15:16:00.001-04:002010-04-09T15:21:52.078-04:00Twitter Internet Addresses are Shorter with Bit.ly<div style="float: left; margin: 0 10px 5px 0;"><object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/3tPzSLHjZ30&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3tPzSLHjZ30&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></div>Twitter, the micro-blogging service, gives you only 140 characters to send your message, and in that space you need to be efficient. <br /><br /><a href="http://bit.ly/">Bit.ly</a> turns long internet addresses into shorter ones.<br /><br />If you're new to Twitter, or just researching the service, you'll want to know how to quickly shorten your links. Your tweets will probably include links to resources outside of Twitter, and for those messages it's much more efficient to convert the original internet addresses into shorter ones.<br /><br />Shortening is a simple process, and the video here gives you a good demonstration.<br /><br />Like Facebook, Bit.ly comes with it's own speedy Share Bookmarklet, plus a Share Sidebar Tool that helps you shorten links fast. Last week I wrote about how to <a href="http://www.advisorwebsites.com/blog/how-to/facebook-faster-with-bookmarklet-tool/">Facebook faster with bookmarklet tools</a>, and for that same reason these Bit.ly tools can mean the difference between being able to maximize your participation in social media marketing or not.<br /><br />The best part about Bit.ly is that once you register for the service you can see how many readers clicked each of your links, where they are located, the time of day they clicked, and the names of Twitterers that shared the same link. Reviewing this sort of data gives you quantitative feedback on the types of information your followers find most valuable.<br /><br />Lastly, financial advisors that mail printed marketing material that includes long links can also benefit from a quick Bit.ly shortening. Since your readers are not likely to type long addresses into their computer, they can be quickly shortened as well.<br /><br />Did you find this article helpful? Are you still going to use long links in your marketing material? Post your reply in the comments.<br /><br />Related Reading: <a href="http://www.cesarini.ca/2009/11/see-how-twitter-lists-are-measuring.html">See How Twitter Lists are Measuring Marketing Influence</a><br /><br /><table border="0" cellpadding="0" cellspacing="0" style="color: #414141; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 23px;"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/11/twitter-for-financial-advisors.html" style="color: #e36f1e;"><img alt="twitter for marketing" border="0" src="http://members.shaw.ca/dcesarini/tfa.jpg" title="" /></a></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Want to learn more about using Twitter for Marketing?</b></div><div style="font-size: 0.9em; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/11/twitter-for-financial-advisors.html" style="color: #e36f1e;">Download the free presentation</a> for tips and tricks to build your business using Twitter.</div></td></tr></tbody></table>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-19475803421548147412010-03-10T17:11:00.000-05:002010-03-10T17:11:54.460-05:00Video: Currency Marketing and Brave Media Meetup<center><object height="324" width="400"><param name="movie" value="http://www.youtube.com/v/EV1uFVrYs50&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/EV1uFVrYs50&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="324"></embed></object><br /><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.youtube.com/watch?v=EV1uFVrYs50">Currency Marketing and Brave Media Meetup</a>, edited by <a href="http://www.togopros.com/">ToGoPros</a>.</span></center><br />Here's Tim McAlpine of Currency Marketing and Sam Omidi of Brave Media speaking at the January Financial Services Marketing Meetup.<br /><br />Sam spoke first about the importance of businesses using blogs, Twitter, and Facebook together as means of reaching different audiences at different times.<br /><br />Tim then spoke about his early connection with social media in the credit union community and the evolution of credit union communications in reaching Gen Y, their newest customers.<br /><br />Keeping in mind that there are more and more social media sites appearing online everyday, what do you think is the best way for financial services businesses to reach clients and prospects?<br /><br />Related Reading: <a href="http://www.cesarini.ca/2010/01/video-of-john-chow-and-wealthy-wilma.html">Video of John Chow and Wealthy Wilma Meetup</a><br /><br /><div style="margin: 0px;"></div><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><div style="margin: 0px;"><a class="" href="http://www.togopros.com/" style="color: #e36f1e;"><img alt="Audio/Video Transfer and Editing" border="0" src="http://members.shaw.ca/dcesarini/togoproslogo.jpg" title="" /></a></div></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin: 0px;"><br /></div></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin: 0px;"><b>Want top quality video editing?</b></div></div><div style="font-size: 0.9em; line-height: 21px;"><div style="margin: 0px;"><a class="" href="http://www.togopros.com/" style="color: #e36f1e;">Check out ToGoPros for audio/video transfers and editing.</a></div></div></td></tr></tbody></table>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-46367178201761765032010-02-19T20:05:00.003-05:002010-02-22T18:22:29.360-05:00Financial Services Winter Olympic Ads<object height="215" width="350"><param name="movie" value="http://www.youtube.com/v/980mQJWHCKQ&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/980mQJWHCKQ&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="350" height="215"></embed></object><br /><br />Vancouver's 2010 Winter Olympics has two finance industry worldwide partners, RBC and Visa. <br /><br />RBC's <a href="http://www.mediaincanada.com/articles/mic/20091021/rbc_olympics.html">multi-platform Olympic partnership</a> includes two distinct television campaigns, <a href="http://www.youtube.com/watch?v=WV0GdG7oIis">Carry the Torch</a>, and "Advice you can bank on". The latter, of most interest to financial advisors, focuses on the customized solutions of the client-advisor relationship. RBC's sponsorship has been called "one of the most integrated and robust" campaigns, and even goes a step further to <a href="http://www.fins.com/Finance/Articles/SB126650490022747709/RBC-Mining-for-Gold-in-Vancouver">directly employ Canadian Olympic athletes</a>.<br /><br />To explore the city's Olympic branding environment, Vancouver's <a href="http://adhack.com/">Adhack</a> has been blogging about Olympic advertising, has coordinated Winter Olympic <a href="http://blog.adhack.com/2010/02/17/photowalk-to-capture-olympic-ads/">photowalks</a> to examine the city's Olympic brand exposure (including those of <a href="http://blog.adhack.com/2010/02/17/olympic-brand-highlights-rbc/">RBC</a> and <a href="http://blog.adhack.com/2010/02/19/olympic-brand-highlights-visa/">Visa</a>), and is sponsoring an Olympic advertising photo contest called <a href="http://olympicadawards.com/">The Oly Awards</a>.<br /><br />James Sherritt, CEO of Adhack will be presenting at the Vancouver Financial Services Marketing Meetup on March 23rd. <a href="http://meetup.cesarini.ca/calendar/12467888/">RSVP Here</a>.<br /><br />Considering that the Winter Olympics have appeared as a worldwide <a href="http://communities.canada.com/VANCOUVERSUN/blogs/techsense/archive/2010/02/18/olympics-top-twitter-trend-as-canadians-respond-politely-of-course-to-international-criticism.aspx">trending topic</a> on Twitter and dubbed by the media as the "<a href="http://news.google.ca/news/url?sa=t&ct2=ca%2F0_0_s_4_0_t&ct3=MAA4AEgEUABqAmNh&usg=AFQjCNGWU7qLZtNSnTULrzTG7NT1HmYU5g&sig2=TGpdcFvhZDBdTZCt1QsXVw&cid=8797497699380&ei=QCZ_S7jpOIz-lQScm_nzAQ&rt=SEARCH&vm=STANDARD&url=http%3A%2F%2Fwww.upi.com%2FSports_News%2F2010%2F02%2F06%2FWired-athletes-set-for-Twitter-Olympics%2FUPI-72501265506937%2F">Twitter Olympics</a>", what internet marketing strategies do you think are a worthwhile investment for financial advisors?<br /><br />Related Reading: <a href="http://www.cesarini.ca/2010/02/financial-services-superbowl-ads.html">Financial Services Superbowl Ads</a><br /><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/12/meetup-for-financial-advisors.html" style="color: #e36f1e;"><img alt="Meetup for advisors" border="0" src="http://members.shaw.ca/dcesarini/muthumb.jpg" title="" /></a></div></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /></div></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Want to learn more about using Meetup for your Financial Services Marketing?</b></div></div><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/12/meetup-for-financial-advisors.html" style="color: #e36f1e;">Download the free presentation</a> for tips and tricks on building your business using Meetup.</div></div></td></tr></tbody></table>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-44281664782354673082010-02-17T19:06:00.003-05:002010-02-18T13:42:44.353-05:00No FAIL Financial Services Websites from AdvisorWebsites.comWant to put up a professional website and wondering where to start? Today I spoke with Loic Jeanjean, Online Marketing Strategist at <a href="http://advisorwebsites.com/">AdvisorWebsites.com</a> about internet marketing for financial advisors.<br /><br />AdvisorWebsites.com has been around now for about 7 years in Vancouver and they provide compliant financial services websites for financial advisors and financial institutions across Canada and the USA. In this podcast, Loic and I talk about where to start when you're thinking about marketing online, and what you'll need to consider along the way.<br /><br />The biggest objection for many advisors when they're setting up a website is the amount of time it takes and the compliance clearances that are required. AdvisorWebsites.com saves the time by maintaining your website for you and providing compliant solutions right 'out-of-the-box'.<br /><br />Starting today, AdvisorWebsites and I will be cross-posting on each other's blogs. You'll see some blog posts by me over on their blog and some of theirs right here on mine. You can see Loic's latest post gives you some good advice about <a href="http://www.advisorwebsites.com/blog/?p=224">Search Engine Optimization</a>.<br /><br /><span style="color: #4c4c4c; font-family: Arial, Verdana, Helvetica; font-size: 10px; line-height: 17px;">Listen Now:</span><br /><div><object align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" height="25" id="mp3playerlightsmallv3" width="210"> <param name="allowScriptAccess" value="sameDomain" /><param name="movie" value="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/z3hm4b/advisorwebsites.mp3&autoStart=no" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><param name="wmode" value="transparent" /><embed src="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/z3hm4b/advisorwebsites.mp3&autoStart=no" quality="high" width="210" height="25" name="mp3playerlightsmallv3" align="middle" allowScriptAccess="sameDomain" wmode="transparent" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></embed> </object></div><div><ul><li><a href="itpc://cesarini.podbean.com/feed">Subscribe in iTunes</a></li></ul></div><br />Related Reading: <a href="http://www.cesarini.ca/2010/02/host-finance-events-using-eventbrite.html">Host Finance Events Using Eventbrite</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com2tag:blogger.com,1999:blog-792464504384921238.post-81656751511376669872010-02-08T19:07:00.001-05:002010-02-22T18:29:07.072-05:00Financial Services Superbowl Ads<object height="213" width="350"><param name="movie" value="http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="350" height="213"></embed></object><br /><br />This year's Superbowl had only one advertiser in the financial services category, E*Trade (<a href="https://www.scotiaitrade.com/pages/home/main.shtml">Scotia iTRADE</a> in Canada) with the 'Girlfriend' commercial.<br /><br />According to <a href="http://brandbowl2010.com/live.html">BrandBowl 2010</a>, the E*Trade commercial ranked ranked 15th in favourable sentiment and Twitter metrics, just ahead of Census 2010.<br /><br />Last year's financial services Superbowl ads: <a href="http://www.youtube.com/watch?v=TrNipeP4HvQ">Cash4Gold</a>, <a href="http://www.youtube.com/watch?v=VrXwJbWyj9A">H&R Block</a>, and <a href="http://www.youtube.com/watch?v=Yhfl4mFH1No">E*Trade</a>.<br /><br />Considering that <a href="http://mashable.com/2009/12/23/pepsi-super-bowl/">Pepsi has skipped the Superbowl in favour of social media marketing</a> and now <a href="http://www.youtube.com/watch?v=nnsSUqgkDwU">Google has done their first Superbowl ad</a>, do you think Superbowl ads are a worthwhile investment?<br /><br />Related Reading: <a href="http://www.cesarini.ca/2009/03/coast-capital-asks-do-you-love-bank.html">Coast Capital asks, do you love bank fees?</a><br /><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/11/facebook-for-financial-advisors.html" style="color: #e36f1e;"><img alt="Facebook for advisors" border="0" src="http://members.shaw.ca/dcesarini/fbthumb.jpg" title="" /></a></div></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /></div></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Want to learn more about using Facebook for your Financial Services Marketing?</b></div></div><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/11/facebook-for-financial-advisors.html" style="color: #e36f1e;">Download the free presentation</a> for tips and tricks to build your business using Facebook.</div></div></td></tr></tbody></table>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-90856868871059102202010-02-04T20:20:00.011-05:002010-02-04T20:35:58.460-05:00Host finance events using Eventbrite<div style="float: left; margin: 0 5px 0;"><div id="__ss_3073977" style="text-align: left; width: 320px;"><a href="http://www.slideshare.net/dcesarini/eventbrite-for-financial-advisors" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Eventbrite For Financial Advisors">Eventbrite For Financial Advisors</a><object height="265" style="margin: 0px;" width="320"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eventbriteforadvisors-100204144621-phpapp02&rel=0&stripped_title=eventbrite-for-financial-advisors" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eventbriteforadvisors-100204144621-phpapp02&rel=0&stripped_title=eventbrite-for-financial-advisors" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /><div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">presentations</a> from <a href="http://www.slideshare.net/dcesarini" style="text-decoration: underline;">Cesarini.ca</a>.</div></div></div><div>If you're an advisor interested in hosting paid finance seminars, today I uploaded a presentation about hosting paid events using Eventbrite. <br /><br />Eventbrite is an event marketing website that creates event announcements, sends invites, and manages your registrations.<br /><br />There's a small fee for using the service, which you can either add to the price of the tickets or include it in the face price. Eventbrite works with Paypal, so your attendees can pay online using credit or debit.<br /><br />I've used the service on more than one occasion, and have found the most important step is to spend some time writing a thorough event description that includes photos. Features aside, it's also important to remember to contact your invitees before and after you send them the invites.</div>Related Reading: <a href="http://www.cesarini.ca/2010/01/internet-marketing-for-advisors-series.html">Internet Marketing for Advisors Presentation Series</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-53790004268852619462010-02-02T23:36:00.000-05:002010-02-02T23:36:37.962-05:005 Financial Meetup Member Websites<center><br /><div style="text-align: auto;"><a href="http://cupcaketoons.com/financialtoons/?p=290" title="Call Writing by Cupcaketoons"><img alt="Call Writing by Cupcaketoons" height="356" src="http://cupcaketoons.com/financialtoons/wp-content/uploads/2010/01/call-writing-cartoon.jpg" width="450" /></a></div><div style="padding: 3px; text-align: left;"><div style="text-align: center;"><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://cupcaketoons.com/financialtoons/?p=290">Call Writing</a> originally uploaded by <a href="http://meetup.cesarini.ca/members/8689032/">Ayami</a> at <a href="http://cupcaketoons.com/financialtoons/?p=240">Cupcaketoons</a>.</span></div></div></center>Say Hi to our 5 newest meetup members with websites:<br /><ol><li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 3px; -webkit-border-vertical-spacing: 3px; color: #222222; font-family: 'Lucida Grande', Tahoma, Helvetica, Arial, sans-serif; font-size: 12px;"><a href="http://meetup.cesarini.ca/members/11243105/" style="color: black;"><img src="http://photos1.meetupstatic.com/photos/member/5/2/6/2/thumb_8661090.jpeg" style="border-bottom-style: none; border-color: initial; border-color: initial; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border-width: initial; border-width: initial;" /></a></span>  <a href="http://meetup.cesarini.ca/members/11243105/">Simone</a> of <a href="http://o2west.com/">O2West.com</a></li><li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 3px; -webkit-border-vertical-spacing: 3px; color: #222222; font-family: 'Lucida Grande', Tahoma, Helvetica, Arial, sans-serif; font-size: 12px;"><a href="http://meetup.cesarini.ca/members/10516944/" style="color: black;"><img src="http://photos3.meetupstatic.com/photos/member/8/e/d/3/thumb_8256563.jpeg" style="border-bottom-style: none; border-color: initial; border-color: initial; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border-width: initial; border-width: initial;" /></a></span>  <a href="http://meetup.cesarini.ca/members/10516944/">Tony Yeung</a> of <a href="http://odlcanada.ca/">ODL Canada.ca</a></li><li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 3px; -webkit-border-vertical-spacing: 3px; color: #222222; font-family: 'Lucida Grande', Tahoma, Helvetica, Arial, sans-serif; font-size: 12px;"><a href="http://meetup.cesarini.ca/members/11272615/" style="color: black;"><img src="http://photos3.meetupstatic.com/photos/member/d/5/e/5/thumb_8694757.jpeg" style="border-bottom-style: none; border-color: initial; border-color: initial; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border-width: initial; border-width: initial;" /></a></span>  <a href="http://meetup.cesarini.ca/members/11272615/">Loic Jeanjean</a> of <a href="http://www.blogger.com/AdvisorWebsites.com">AdvisorWebsites.com</a></li><li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 3px; -webkit-border-vertical-spacing: 3px; color: #222222; font-family: 'Lucida Grande', Tahoma, Helvetica, Arial, sans-serif; font-size: 12px;"><a href="http://meetup.cesarini.ca/members/7744105/" style="color: black;"><img src="http://photos4.meetupstatic.com/photos/member/c/8/1/thumb_4923201.jpeg" style="border-bottom-style: none; border-color: initial; border-color: initial; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border-width: initial; border-width: initial;" /></a></span>  <a href="http://meetup.cesarini.ca/members/7744105/">Robert Stone</a> of <a href="http://mrtaxes.ca/">MrTaxes.ca</a></li><li><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 3px; -webkit-border-vertical-spacing: 3px; color: #222222; font-family: 'Lucida Grande', Tahoma, Helvetica, Arial, sans-serif; font-size: 12px;"><a href="http://meetup.cesarini.ca/members/11328597/" style="color: black;"><img src="http://photos4.meetupstatic.com/img/noPhoto_50.png" style="border-bottom-style: none; border-color: initial; border-color: initial; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; border-width: initial; border-width: initial;" /></a></span>  <a href="http://meetup.cesarini.ca/members/11328597/">Chris Milton</a> of <a href="http://evolutionfund.ca/Marketing/files/ChrisMilton.html">EvolutionFund.ca</a></li></ol>If you haven't added your website yet, what's the hold-up? Members who add their websites get recognized in our <a href="http://meetup.cesarini.ca/members/">member directory</a>, <a href="http://www.cesarini.ca/2010/01/meetup-welcomes-charan-richard-andrew.html">online</a>, <a href="http://twitter.com/dcesarini/meetup-members">on Twitter</a>, and of course, in-person, at our <a href="http://meetup.cesarini.ca/">meetup</a>.<br /><br />Related Reading: <a href="http://www.cesarini.ca/2010/01/meetup-welcomes-charan-richard-andrew.html">Meetup Welcomes Charan, Richard, Andrew and Sam</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-84475880719765292662010-01-18T23:52:00.000-05:002010-01-18T23:52:31.437-05:00Video of John Chow and Wealthy Wilma Meetup<center><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/FTFi9EA-DJs&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/FTFi9EA-DJs&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.youtube.com/watch?v=FTFi9EA-DJs">John Chow and Wealthy Wilma Meetup</a>, edited by <a href="http://www.galeliodesign.com/">Galelio Design films</a>.</span></center><br />On December 9th, John Chow and Bernadette Giet presented at the financial services marketing <a href="http://meetup.cesarini.ca/calendar/11956611/">meetup</a>. John discussed his seasoned approach to internet marketing, and Bernadette proclaimed the merits and methods of achieving financial independence. Both our speakers instigated <a href="http://www.cesarini.ca/2009/12/john-chow-and-wealthy-wilma-meetup-gets.html">a lot of good feedback</a>.<br /><br />Bernadette began our meetup with a motivating talk for women to take control of their finances and to support each other in their financial independence through the <a href="http://wealthywilma.com/">Wealthy Wilma Book Club</a>. As you can see from the clip above, Bernadette's passion turned the loathed subject of personal finance and goal-setting into something stirring and achievable.<br /><br />John was up next, and introduced himself and his extensive business history, and then delved into some of the dynamics of internet marketing and the background behind being featured in this <a href="http://dealbook.blogs.nytimes.com/2009/11/23/a-friends-tweet-could-be-an-ad/">New York Times' sponsored tweets article</a>. <br /><br />Beginning with his arrival in Canada, John chronicled his history of internet marketing, and explained the source of his passion for technology. He accommodated the many questions from our group on entrepreneurship, the monetization of internet technologies, and the development of social networks.<br /><br />Thanks to Ronnie at <a href="http://www.galeliodesign.com/">Galelio Design films</a>, you can actually check out highlights of their presentations and tell us what you think. So what do you think? Do you agree with the comments that John's presentation was controversial, did Bernadette's message strike a chord? Feel free to leave a comment below.<br /><br />Related Reading: <a href="http://www.cesarini.ca/2009/11/watch-smart-cookies-in-vancouver-meetup.html">Watch the Smart Cookies in Vancouver Meetup Video</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-85248378333985802072010-01-18T01:13:00.006-05:002010-01-18T01:17:18.468-05:00Meetup Welcomes Charan, Richard, Andrew and Sam<center><div style="text-align: auto;"><a href="http://cupcaketoons.com/financialtoons/?p=229" title="What is Leveraging? by Cupcaketoons"><img alt="What is Leveraging? by Cupcaketoons" height="356" src="http://cupcaketoons.com/financialtoons/wp-content/uploads/2009/11/leveraging.jpg" width="450" /></a><br /></div><div style="padding: 3px; text-align: left;"><div style="text-align: center;"><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://cupcaketoons.com/financialtoons/?p=229">What is Leveraging?</a> originally uploaded by <a href="http://meetup.cesarini.ca/members/8689032/">Ayami</a> at <a href="http://cupcaketoons.com/financialtoons/?p=240">Cupcaketoons</a>.</span><br /></div></div></center>Say hello to our newest meetup members:<br /><ol><li><a href="http://meetup.cesarini.ca/members/11041186/">Charan Sidhu</a> of <a href="http://edgeworth.com/">Edgeworth</a></li><li><a href="http://meetup.cesarini.ca/members/11194218/">Richard Robins</a> of <a href="http://pennyminder.com/">Pennyminder</a></li><li><a href="http://meetup.cesarini.ca/members/11202896/">Andrew Marley-Clarke</a> of <a href="https://www.mobioidentity.com/">MobioID</a></li><li><a href="http://meetup.cesarini.ca/members/3430862/">Sam Omidi</a> of <a href="http://bravemedia.com/">Brave Media</a></li></ol>If you haven't added your website yet, what's the hold-up? Members who add their websites get recognized in our <a href="http://meetup.cesarini.ca/members/">member directory</a>, <a href="http://www.cesarini.ca/2009/12/11-meetup-member-websites-added.html">online</a>, <a href="http://twitter.com/dcesarini/meetup-members">on Twitter</a>, and of course, in-person, at our <a href="http://meetup.cesarini.ca/">meetup</a>.<br /><br />Related Reading: <a href="http://www.cesarini.ca/2009/12/2-special-meetup-member-websites.html">2 Special Meetup Member Websites</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-38106658148836653042010-01-05T00:58:00.000-05:002010-01-05T00:58:52.570-05:00Currency Marketing and Brave Media Meetup<span class="Apple-style-span" style="color: #272727; font-family: verdana, arial, sans-serif; font-size: 12px; line-height: 16px;"></span><br /><div style="font-size: 1em; margin-bottom: 0.7em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><b><img height="95" src="http://photos2.meetupstatic.com/photos/event/7/6/6/0/global_12510304.jpeg" width="200" /></b><br /></div><div style="font-size: 1em; margin-bottom: 0.7em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><b>Tim McAlpine</b>, Creative Director at Currency Marketing and <b>Sam Omidi</b>, Internet and Social Marketing Director at Brave Media will be speaking at the Financial Services Meetup on January 14th.<br /></div><div style="font-size: 1em; margin-bottom: 0.7em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Tim McAlpine is the heart and soul behind the<a href="http://www.youngandfree.com/" style="color: #2175b1; cursor: pointer; text-decoration: none;" target="_blank">Young and Free</a> movement. His super-charged Credit Union member engagement at <a href="http://www.currencymarketing.ca/blog/New-decade-with-a-new-site-a-new-employee-and-other-new-stuff" style="color: #2175b1; cursor: pointer; text-decoration: none;" target="_blank">Currency Marketing</a> has won him a prestigious <a href="http://www.currencymarketing.ca/media-releases#Q4" style="color: #2175b1; cursor: pointer; text-decoration: none;" target="_blank">Forrester Groundswell Award</a>, and has more recently gotten him involved in <a href="http://www.currencymarketing.ca/blog/Jason-Stadler-is-wearing-a-Living-Young-and-Free-shirt-tomorrow" style="color: #2175b1; cursor: pointer; text-decoration: none;" target="_blank">a great story about a shirt</a>. Tim is a masterful community organizer who will be giving you a personal peek at his social media playbook.<br /></div><div style="font-size: 1em; margin-bottom: 0.7em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><b>Brave Media</b><br />Sam Omidi, with over 20,000 followers on <a href="http://twitter.com/bravemedia" style="color: #2175b1; cursor: pointer; text-decoration: none;" target="_blank">Twitter</a>, <a href="http://www.facebook.com/group.php?gid=7151842077&ref=ts" style="color: #2175b1; cursor: pointer; text-decoration: none;" target="_blank">5000 fans on Facebook</a>, and a social media <a href="http://www.meetup.com/Vancouver-Social-Networking-Business-NicheParty/" style="color: #2175b1; cursor: pointer; text-decoration: none;">meetup group</a>, has been interviewed about social media by <a href="http://bravemedia.com/cbcradioone-interviews-bravemedia" style="color: #2175b1; cursor: pointer; text-decoration: none;">CBC Radio 1</a> and <a href="http://www.getconnectedmedia.com/radio/how-use-social-media-business-go-indoor-duck-hunting-and-save-our-internet" style="color: #2175b1; cursor: pointer; text-decoration: none;">Get Connected Media</a>. Sam runs a tight ship and will be discussing the successes he's had in building his business using social media with some motivational health and fitness <a href="http://bravemedia.com/category/case-studies" style="color: #2175b1; cursor: pointer; text-decoration: none;">case studies</a>.<br /></div><div style="font-size: 1em; margin-bottom: 0.7em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><b><a href="http://meetup.cesarini.ca/calendar/12226311/">RSVP NOW</a></b><br /></div>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-60445191770105001382010-01-04T23:24:00.007-05:002010-01-18T01:24:01.521-05:00StockTwits Howard Lindzon on Finance and Technology Trends<a href="http://twitter.com/howardlindzon">Howard Lindzon</a>, Founder of <a href="http://stocktwits.com/">StockTwits.com</a> and author of <a href="http://howardlindzon.com/">The Wallstrip Edge</a> talks stocks, trends, and technology in this New Years Edition audio interview.<br /><br />Earlier last month, I began reading Howards book, The Wallstrip Edge, where he discusses his investment strategy of using trends to follow stocks to new all-time highs.<br /><br />I managed to get some time with Howard to discuss his investment strategy, and ask him about his economic and market predictions for next year. While he's not at liberty to do too much in the way of stock market prediction, he does discuss how he's using the <a href="http://desktop.stocktwits.com/">StockTwits Desktop</a> social stream to uncover new trends and community interactions.<br /><br />Lastly, I asked him to point me in the direction of the best starting place for busy finance professionals interested in getting information on internet marketing.<br /><br /><span style="color: #4c4c4c; font-family: Arial, Verdana, Helvetica; font-size: 10px; line-height: 17px;">Listen Now:</span><br /><div><div><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0" width="210" height="25" id="mp3playerlightsmallv3" align="middle"> <param name="allowScriptAccess" value="sameDomain" /><param name="movie" value="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/kn22z2/lindzonh.mp3&autoStart=no" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><param name="wmode" value="transparent" /><embed src="http://www.podbean.com/podcast-audio-video-blog-player/mp3playerlightsmallv3.swf?audioPath=http://cesarini.podbean.com/mf/play/kn22z2/lindzonh.mp3&autoStart=no" quality="high" width="210" height="25" name="mp3playerlightsmallv3" align="middle" allowScriptAccess="sameDomain" wmode="transparent" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></embed> </object><br /></div><div><ul><li><a href="itpc://cesarini.podbean.com/feed">Subscribe in iTunes</a></li></ul></div></div>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-39959072370148068762010-01-03T23:14:00.000-05:002010-01-03T23:14:59.550-05:00Internet Marketing for Advisors SeriesI recently started publishing a series of Slideshare presentations on the subject of internet marketing for financial advisors. The presentations deliver some key points about using social networking to build your advisory practice, without all the technical jargon.<br /><br />Now viewed over 1200 times, the 10 presentations were made for the busy advisor looking for the bottom line on building their business on the most useful social networks. I've included the most popular presentations below, but you can view them all <a href="http://www.slideshare.net/dcesarini/presentations">right here</a>.<br /><br />Do you have any finance presentations on Slideshare that you'd like to share? Drop me a line in the comments or <a href="http://www.slideshare.net/login?from_source=%2Fdcesarini">add me as a contact</a> on Slideshare.<br /><div id="__ss_2734277" style="text-align: left; width: 320px;"><a href="http://www.slideshare.net/dcesarini/slideshare-for-financial-advisors" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Slideshare For Financial Advisors">Slideshare For Financial Advisors</a><object height="265" style="margin: 0px;" width="320"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=slideshareforadvisors-091216211411-phpapp02&rel=0&stripped_title=slideshare-for-financial-advisors" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=slideshareforadvisors-091216211411-phpapp02&rel=0&stripped_title=slideshare-for-financial-advisors" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /><div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">presentations</a> from <a href="http://www.slideshare.net/dcesarini" style="text-decoration: underline;">Cesarini.ca</a>.<br /></div></div><div id="__ss_2442952" style="text-align: left; width: 320px;"><a href="http://www.slideshare.net/dcesarini/social-media-marketing-for-financial-advisors" style="display: block; font: 14px Helvetica,Arial,Sans-serif; margin: 12px 0 3px 0; text-decoration: underline;" title="Social Media Marketing For Financial Advisors">Social Media Marketing For Financial Advisors</a><object height="265" style="margin: 0px;" width="320"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediamarketingforfinancialadvisors-091106205442-phpapp02&rel=0&stripped_title=social-media-marketing-for-financial-advisors" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediamarketingforfinancialadvisors-091106205442-phpapp02&rel=0&stripped_title=social-media-marketing-for-financial-advisors" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /><div style="font-family: tahoma,arial; font-size: 11px; height: 26px; padding-top: 2px;">View more <a href="http://www.slideshare.net/" style="text-decoration: underline;">presentations</a> from <a href="http://www.slideshare.net/dcesarini" style="text-decoration: underline;">Cesarini.ca</a>.<br /></div></div>Related Reading: <a href="http://www.cesarini.ca/2009/02/add-contacts-using-free-internet-sites.html">Add and Keep Contacts Using Free Internet Sites</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-89776558419970855842009-12-29T01:18:00.001-05:002009-12-29T02:19:09.055-05:00Facebook Login is Home for the HolidaysHave you been noticing a sudden surge in reappearances by long lost friends on Facebook over the holidays? They may be <a href="http://www.theonion.com/content/node/27988">avoiding their emotionally distant family</a> to spend their new-found free time reconnecting with old friends online.<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_Bfmu1b3yqxM/SzmaLsdJVGI/AAAAAAAAAfc/9gxeHY-wGYw/s1600-h/fbholi.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a><a href="http://3.bp.blogspot.com/_Bfmu1b3yqxM/SzmaLsdJVGI/AAAAAAAAAfc/9gxeHY-wGYw/s1600-h/fbholi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/_Bfmu1b3yqxM/SzmaLsdJVGI/AAAAAAAAAfc/9gxeHY-wGYw/s640/fbholi.jpg" /></a><br /></div><br />According to Google Insights for Search, Facebook is definitely getting some holiday face-time. It's now a breakout search term, with over <a href="http://www.google.com/insights/search/#cat=299&q=&geo=CA&date=today 7-d&gprop=news&cmpt=q&hl=en-US">400% growth</a>, and the star of a newly released <a href="http://mashable.com/2009/12/28/facebook-guide-book/">Mashable guide to Facebook</a>.<br /><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Related Reading: <a href="http://www.cesarini.ca/2009/11/send-free-postcards-to-your-investment.html">Send free postcards to your investment clients</a><br /><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/11/facebook-for-financial-advisors.html" style="color: #e36f1e;"><img alt="Facebook for advisors" border="0" src="http://members.shaw.ca/dcesarini/fbthumb.jpg" title="" /></a><br /></div></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /></div></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b>Want to learn more about using Facebook for your Financial Services Marketing?</b><br /></div></div><div style="font-size: 0.9em; line-height: 21px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a class="" href="http://www.cesarini.ca/2009/11/facebook-for-financial-advisors.html" style="color: #e36f1e;">Download the free presentation</a> for tips and tricks to build your business using Facebook.<br /></div></div></td></tr></tbody></table><br /><div style="font-size: 0.9em; line-height: 21px;"></div>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-69635863464058024362009-12-21T17:36:00.003-05:002009-12-21T17:47:34.628-05:002 Special Meetup Member Websites<div style="padding: 3px; text-align: left;"><a href="http://cupcaketoons.com/financialtoons/?p=240" title="What is Fundamental Analysis? by Cupcaketoons"><img alt="" height="237" src="http://cupcaketoons.com/financialtoons/wp-content/uploads/2009/12/fundamental-analysis-cartoon.jpg" style="border: clear 2px #000000;" width="300" /></a><br /><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://cupcaketoons.com/financialtoons/?p=240">What is Fundamental Analysis?</a> originally uploaded by <a href="http://cupcaketoons.com/financialtoons/?p=240">Cupcaketoons.com</a>.</span><br /></div><br />During all the hubub I've been making lately about meetup members adding their websites to their meetup profiles, I just realized that I had completely missed two members who had long ago added their sites without receiving any acknowledgement whatsoever.<br /><br />To rectify my negligence without further ado, I present to you:<br /><ul><li>Meetup member <a href="http://meetup.cesarini.ca/members/8689032/">Ayami</a> of <a href="http://cupcaketoons.com/FinancialToons">Cupcaketoons.com/FinancialToons</a> who makes cute cartoons (like the one seen above) to help you understand dry financial terminology.</li></ul><ul><li>Meetup member <a href="http://meetup.cesarini.ca/members/8559228/">Nawar</a> of <a href="http://seekingalpha.com/author/Nawar-Alsaadi">http://seekingalpha.com/author/Nawar-Alsaadi</a> who contributes financial articles to Seeking Alpha, where two of his articles have become Editor's Picks.</li></ul>If you haven't added your website yet, what's the holdup? Members who add their websites get noticed in our <a href="http://meetup.cesarini.ca/members/">member directory</a>, <a href="http://www.cesarini.ca/2009/12/11-meetup-member-websites-added.html">online</a>, <a href="http://twitter.com/dcesarini/meetup-members">on Twitter</a>, and of course, in-person, at our meetups.<br /><br />Related Reading: <a href="http://www.cesarini.ca/2009/12/11-meetup-member-websites-added.html">11 Meetup Member Websites Added</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-55368705452470329592009-12-11T19:18:00.001-05:002009-12-11T19:45:03.685-05:0011 Meetup Member Websites Added<div style="padding: 3px; text-align: left;"><a href="http://www.flickr.com/photos/jeremylim/4173965966/" title="Wealthy Wilma and John Chow by Jeremy Lim"><img alt="" src="http://farm3.static.flickr.com/2594/4173965966_ea39f0b043.jpg" style="border: solid 2px #000000;" /></a><br /><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.flickr.com/photos/jeremylim/4173965966/">Wealthy Wilma and John Chow</a>, originally uploaded by <a href="http://www.flickr.com/people/jeremylim/">www.jeremylim.ca</a>.</span><br /></div><br />With the addition of so many new members to our group this month, we had a big number of new members with web addresses.<br /><br /><a href="http://meetup.cesarini.ca/messages/boards/thread/7947367">As announced</a>, adding your website, blog, LinkedIn, Facebook, or Twitter address helps introduce yourself to the rest of the group, leads to more efficient networking at our meetups and builds your online contacts. Adding your web address also means you can quickly find members with common interests, making future meetups more social and productive.<br /><br />Check out our 11 newest members and feel free to give them a shout!<br /><br /><table><tbody><cellspacing="10"><tr><td></td><td></td><td><b>Meetup Profile</b><br /></td><td><b>Web Address</b><br /></td></tr><tr><td>1<br /></td><td><img border="0" height="70" src="http://photos3.meetupstatic.com/photos/member/7/3/2/8/highres_5369480.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/8502578/">Samantha K</a><br /></td><td><a href="http://edgeworth.com/">Edgeworth.com</a><br /></td></tr><tr><td>2<br /></td><td><img border="0" height="70" src="http://photos1.meetupstatic.com/photos/member/2/a/8/a/highres_8350890.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/3373600/">Alex</a><br /></td><td><a href="http://scorpioncapitalinc.com/">ScorpionCapitalInc.com</a><br /></td></tr><tr><td>3<br /></td><td><img border="0" height="70" src="http://img1.meetupstatic.com/114239437613896435797/img/noPhoto_80.gif" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/11000014/">Colin</a><br /></td><td><a href="http://linkcreditsolutions.ca/">LinkCreditSolutions.ca</a><br /></td></tr><tr><td>4<br /></td><td><img border="0" height="70" src="http://photos4.meetupstatic.com/photos/member/b/c/2/c/highres_7548172.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/10316779/">Melanie</a><br /></td><td><a href="http://onlytenminutesaday.com/">OnlyTenMinutesADay.com</a><br /></td></tr><tr><td>5<br /></td><td><img border="0" height="70" src="http://photos4.meetupstatic.com/photos/member/c/0/c/7/highres_8329351.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/10550048/">Valentina</a><br /></td><td><a href="http://blogincomelife.com/">BlogIncomeLife.com</a><br /></td></tr><tr><td>6<br /></td><td><img border="0" height="70" src="http://photos4.meetupstatic.com/photos/member/8/c/d/highres_7742253.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/10401792/">Irina</a><br /></td><td><a href="http://vancouver.shrinkathon.com/">Vancouver.ShrinkAThon.com</a><br /></td></tr><tr><td>7<br /></td><td><img border="0" height="70" src="http://photos3.meetupstatic.com/photos/member/a/b/8/3/highres_7783907.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/10527070/">C. Johnston</a><br /></td><td><a href="http://tellydesigns.com/">TellyDesigns.com</a><br /></td></tr><tr><td>8<br /></td><td><img border="0" height="70" src="http://photos1.meetupstatic.com/photos/member/1/6/d/d/highres_7685853.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/2188181/">Frances</a><br /></td><td><a href="http://facebook.com/FrancesHui">Facebook.com/FrancesHui</a><br /></td></tr><tr><td>9<br /></td><td><img border="0" height="70" src="http://photos4.meetupstatic.com/photos/member/4/4/8/3/highres_8297539.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/10944123/">Michael</a><br /></td><td><a href="http://financialdesigngroup.ca/">FinancialDesignGroup.ca</a><br /></td></tr><tr><td>10<br /></td><td><img border="0" height="70" src="http://photos1.meetupstatic.com/photos/member/9/4/3/c/highres_7897948.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/10624161/">Benjamin</a><br /></td><td><a href="http://twitter.com/VirtuosiMedia">twitter.com/VirtuosiMedia</a><br /></td></tr><tr><td>11<br /></td><td><img border="0" height="70" src="http://photos4.meetupstatic.com/photos/member/6/8/1/4/highres_5606644.jpeg" width="65" /><br /></td><td><a href="http://meetup.cesarini.ca/members/8547984/">Alex</a><br /></td><td><a href="http://ca.linkedin.com/in/alexwiederhold">ca.linkedin.com/in/alexwiederhold</a><br /></td></tr><tr></tr></cellspacing="10"> </tbody></table><br />Related Reading: <a href="http://www.cesarini.ca/2009/11/32-meetup-member-websites.html">32 Meetup Member Websites</a>, and <a href="http://www.cesarini.ca/2009/11/6-new-meetup-member-websites.html">6 New Meetup Member Websites</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-34156073019383062812009-12-10T18:52:00.003-05:002009-12-10T18:55:10.722-05:00John Chow and Wealthy Wilma Meetup Gets Healthy Feedback and Photos by Jeremy Lim<div style="padding: 3px; text-align: left;"><a href="http://www.flickr.com/photos/jeremylim/4173227347/" title="photo sharing"><img alt="" src="http://farm5.static.flickr.com/4011/4173227347_d103406b6d.jpg" style="border: solid 2px #000000;" /></a><br /><span style="font-size: 0.8em; margin-top: 0px;"><a href="http://www.flickr.com/photos/jeremylim/4173227347/">Wealthy Wilma and John Chow</a>, originally uploaded by <a href="http://www.flickr.com/people/jeremylim/">www.jeremylim.ca</a>.</span><br /></div><br />At the Meetup last night we had a two inspiring speakers and engaged group of financial services marketers who turned out to have <a href="http://meetup.cesarini.ca/calendar/11956611/">lots of thoughtful feedback</a>.<br /><br />While checking out the reviews, two comments stood out for me as especially thought provoking and worth a highlight.<br /><br />The first was by Meetup member <a href="http://meetup.cesarini.ca/members/10956833/">Susan</a>, who took issue about the ethics of certain techniques for earning income from blogging, she wrote:<br /><blockquote>This my first meet up with the VFSMM Group. I felt welcomed and comfortable, met a few folks. It was a positive experience and I look forward to attending future events. Good job David in organizing tonight, and the two speakers were inspiring. I especially enjoyed the Wealthy Wilma introduction, her story resonated with my own life experiences and values. John Chow's subject matter was intriguing, and then became overly technical (for me). I enjoy writing and although I don't currently have a blog, I WANT to start one. the idea of earning HUGE income is woweee very motivating. However, I feel some of the topics touched on are, well, to me, they feel unethical, and so I was turned off by -- (1) collecting subscribers email addresses, so that you can sell their e-address to SPAMMERS, (2) other cons he mentioned (somewhat giggling) that take advantage of people, and obviously are very lucrative for the con artist/entrepreneur. John Chow concluded on that unethical tone.<br /></blockquote>Meetup member <a href="http://meetup.cesarini.ca/members/10986854/">m klug</a> supported empowering women to assert control over their finances and had this to say:<br /><blockquote>Two very different speakers with thought-provoking messages. Bernadette's mission to education women about finance is one that merits universal support. From an altruistic point of view, it will make the world a stronger place! From an industry perspective, the more that women are comfortable discussing their finances, the more they will feel comfortable working with and hiring financial experts to grow their wealth. So from all point of views, it's a good thing to help Bernadette spread her critical message . John Chow was so specific and open about information and that makes for a valuable learning experience! Thanks John for your mind-boggling information which makes me think in a different way. Thanks for the meeting!<br /></blockquote>What do you think? Are you uncomfortable with the ethics of certain internet marketing practices? Do you feel that women need to support each other in taking control of their finances? Leave a comment and have your say.<br /><br />There are more group photos by <a href="http://www.jeremylim.ca/john-chow-wealthy-wilma-photos/">Jeremy Lim</a> from last night too, so go take a look, tag yourself <a href="http://meetup.cesarini.ca/photos/781690/">here</a>, and subscribe to Jeremy's Flickr <span id="goog_1260476580628"></span><a href="http://www.flickr.com/photos/jeremylim/sets/72157622972200076/">photostream</a>.<br /><br />Related Reading: <a href="http://www.jeremylim.ca/john-chow-wealthy-wilma-photos/">Wealthy Wilma and John Chow at the Vancouver Financial Services Marketing Meetup</a>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-34385456153501691872009-12-05T12:07:00.000-05:002009-12-05T12:07:07.934-05:00Meetup for Financial Advisors Presentation<div style="float: left; margin: 0 10px 5px 0;"><div id="__ss_2656200"><object style="margin:0px" width="320" height="265"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=meetupforadvisors-091205105010-phpapp02&rel=0&stripped_title=meetup-for-advisors" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=meetupforadvisors-091205105010-phpapp02&rel=0&stripped_title=meetup-for-advisors" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object></div></div>Want to grow your online network and build your business? Download the introductory presentation: <a href="http://www.slideshare.net/dcesarini/meetup-for-advisors/download">Meetup for Financial Advisors</a>. <br /><div></div><div>Prefer hands-on training? <a href="http://workshop.cesarini.ca/">See the selection of internet marketing workshops</a>. <br /></div><div></div><div><span style="font-size: small;">All workshops are Continuing Education Communication credit qualifying through Financial Planners Standards Council (FPSC).</span><br /></div>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.comtag:blogger.com,1999:blog-792464504384921238.post-11059163052294670152009-12-03T17:00:00.003-05:002009-12-03T17:06:59.795-05:00LinkedIn for Financial Advisors Presentation<div style="float: left; margin: 0 10px 5px 0;"><div id="__ss_2636940"><object height="265" style="margin: 0px;" width="320"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=linkedinforfinancialadvisors-091202193519-phpapp01&rel=0&stripped_title=linked-in-for-financial-advisors" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=linkedinforfinancialadvisors-091202193519-phpapp01&rel=0&stripped_title=linked-in-for-financial-advisors" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /></div></div>Want to grow your online network and build your business? Download the introductory presentation: <a href="http://www.slideshare.net/dcesarini/linked-in-for-financial-advisors/download">LinkedIn for Financial Advisors</a>. <br /><div></div><div>Prefer hands-on training? <a href="http://workshop.cesarini.ca/">See the selection of internet marketing workshops</a>. <br /><br /></div><div></div><div><span style="font-size: small;">All workshops are Continuing Education Communication credit qualifying through Financial Planners Standards Council (FPSC).</span><br /></div>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.comtag:blogger.com,1999:blog-792464504384921238.post-24516693454870133732009-11-29T18:00:00.005-05:002009-11-29T18:23:52.238-05:00John Chow and Wealthy Wilmas Meetup on December 9th<div style="float: left; margin: 0 10px 5px 0;"><object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/NF_jIprgrVc&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/NF_jIprgrVc&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /></div><b>John Chow</b>, the 'make money online' guy and Bernadette Giet of the <b>Wealthy Wilma Book Club</b> will be speaking at the Financial Services Marketing Meetup on December 9th.<br /><br /><b><span style="font-size: x-large;"><a href="http://meetup.cesarini.ca/calendar/11956611/">Sign-up now & bring a friend</a></span></b><br /><br />John Chow has a long history of successful internet marketing at <a href="http://johnchow.com/">JohnChow.com</a>. With over 50,000 followers on <a href="http://twitter.com/Johnchow">Twitter</a>, John ranks among Canada's <a href="http://www.cesarini.ca/2009/11/see-how-twitter-lists-are-measuring.html">most influential</a> tweeters and sponsored tweets are his newest way of making money online. <a href="http://www.vancouversun.com/business/Making+money+Twitter/2157790/story.html">His sponsored tweets story</a> was reported in the Vancouver Sun, then it really got huge when it hit the <a href="http://dealbook.blogs.nytimes.com/2009/11/23/a-friends-tweet-could-be-an-ad/">New York Times</a> last week. John will be joining us to discuss <a href="http://www.johnchow.com/made-the-new-york-times-on-saturday-slammed-by-gawker-on-sunday/">his thoughts</a> on internet marketing and connecting with clients online.<br /><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_Bfmu1b3yqxM/SxL-BcM85bI/AAAAAAAAAfE/G3Wf9H6TMuI/s1600/ww.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://2.bp.blogspot.com/_Bfmu1b3yqxM/SxL-BcM85bI/AAAAAAAAAfE/G3Wf9H6TMuI/s320/ww.jpg" /></a><br /></div><b><span style="font-size: x-large;">Wealthy Wilma</span></b><br />Bernadette Giet founded the <a href="http://wealthywilma.com/">Wealthy Wilma Book Club</a> to empower financial independence for women through a light-hearted and irreverent approach to investor education.<br /><br />With over <a href="http://wealthywilma.com/join_us">400 Wealthy Wilmas</a> in six countries, Bernadette is making the subject of finance more approachable for women. She made a big splash with her <a href="http://wealthywilma.com/hot_off_the_press">interview on BNN</a> and in a profile <a href="http://www.vancouversun.com/news/book+club+with+twist+Wealthy+Wilma+tackles+financial+independence+women/1834540/story.html">about her club</a> in the Vancouver Sun. <br /><br />Each month, the Wilmas get together to discuss a new book, this month it's <i>Ask for It</i>. You can follow Bernadette <a href="http://twitter.com/wealthy_Wilma">here</a> on Twitter.<br /><br /><b><span style="font-size: x-large;"><a href="http://meetup.cesarini.ca/calendar/11956611/">Sign-up now & bring a friend</a></span></b>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0tag:blogger.com,1999:blog-792464504384921238.post-9363879871745306922009-11-27T01:26:00.001-05:002009-11-27T01:26:33.497-05:0010 fastest rising Canadian Google finance searchesTake a look at the 10 fastest rising Google search terms in the Finance and Insurance category for Canada in the last 30 days, from <a href="http://www.google.com/insights/search/#cat=7&geo=CA&date=today%201-m&gprop=news&cmpt=q">Google Insights for Search</a>.<br /><br /><span style="color: #333333; font-family: arial, sans-serif; font-size: small;"></span><br /><div class="verticalMargin" id="overviewRisingSearchesDiv" style="float: left; margin-bottom: 0px; margin-left: 26px; margin-right: 0px; margin-top: 0.4em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 453px;"><table cellpadding="1" cellspacing="0" style="color: #333333; font-family: arial, sans-serif; font-size: small;"><tbody><tr class="trends-table-innertitle-firstrow" style="color: #333333; text-align: left; vertical-align: middle; white-space: nowrap;"><td><div class="componentTitleDiv searchesCompositeTitle" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 5px; padding-right: 0px; padding-top: 0px; text-align: left;"><h3 style="display: inline; font-size: 1em; font-weight: bold; margin-bottom: 0px; margin-top: 1em; text-align: left;">Rising searches </h3></div></td><td align="right" valign="center"><br /></td></tr><tr><td colspan="2"><div class="elementInCompositeTall" id="RISING_QUERIES_0_0" style="height: 24em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><table cellpadding="0" cellspacing="0" class="trends-table" id="RISING_QUERIES_0_0table" style="border-bottom-style: none; border-collapse: collapse; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; color: #333333; font-family: arial, sans-serif; font-size: small; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 451px;"><tbody><tr><td><table cellpadding="0" cellspacing="0" class="trends-table-data" style="color: #333333; font-family: arial, sans-serif; font-size: small; width: 451px;"><tbody><tr class="trends-table-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">1.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=ida" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'ida')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">ida</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">Breakout<br /></td></tr><tr class="trends-table-row trends-table-alt-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">2.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=berkshire+hathaway" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'berkshire hathaway')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">berkshire hathaway</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">Breakout<br /></td></tr><tr class="trends-table-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">3.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=manulife+financial" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'manulife financial')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">manulife financial</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">+1,100%<br /></td></tr><tr class="trends-table-row trends-table-alt-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">4.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=pension+plan" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'pension plan')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">pension plan</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">+450%<br /></td></tr><tr class="trends-table-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">5.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=manulife" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'manulife')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">manulife</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">+450%<br /></td></tr><tr class="trends-table-row trends-table-alt-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">6.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=hst+ontario" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'hst ontario')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">hst ontario</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">+300%<br /></td></tr><tr class="trends-table-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">7.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=income+fund" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'income fund')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">income fund</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">+190%<br /></td></tr><tr class="trends-table-row trends-table-alt-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">8.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=hst" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'hst')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">hst</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">+150%<br /></td></tr><tr class="trends-table-row " style="height: 28px;"><td class="trends-table-rownum " style="border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">9.<br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=pension" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'pension')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">pension</a><br /></td><td style="border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">+70%<br /></td></tr><tr class="trends-table-row trends-table-alt-row " style="height: 28px;"><td class="trends-table-rownum trends-table-row-last" style="border-bottom-color: rgb(239, 243, 248); border-bottom-style: solid; border-bottom-width: 1px; border-right-color: rgb(239, 243, 248); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; padding-right: 5px; text-align: right;">10.<br /></td><td class="trends-table-row-last" style="border-bottom-color: rgb(239, 243, 248); border-bottom-style: solid; border-bottom-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 211px;"><a href="http://www.google.com/insights/search/#cat=7&geo=CA&gprop=news&date=today+1-m&cmpt=q&q=warren+buffett" onclick="trends.PageTracker.analyticsTrackEvent('rising drilldown', 'warren buffett')" style="color: #3366cc; cursor: pointer; text-decoration: underline; white-space: nowrap;">warren buffett</a><br /></td><td class="trends-table-row-last" style="border-bottom-color: rgb(239, 243, 248); border-bottom-style: solid; border-bottom-width: 1px; border-top-color: rgb(239, 243, 248); border-top-style: solid; border-top-width: 1px; padding-left: 3px; width: 207px;">+60%<br /></td></tr></tbody></table></td></tr></tbody></table></div></div></td></tr></tbody></table></div><br />As a Financial Advisor, now you can see what your clients are searching for, and proactively address their interests with timely, and relevant client communications.<br /><br />You can filter the searches by country, province, and date range, and there's even a Top Search chart. Right now the Top Searches include: gold, us dollar, and hst bc.<br /><br />Related Reading: <a href="http://www.cesarini.ca/2009/11/send-free-postcards-to-your-investment.html">Send free postcards to your investment clients</a><br /><br /><table border="0" cellpadding="0" cellspacing="0"><tbody><tr><td valign="top" width="208"><div style="font-size: 0.9em; line-height: 21px;"><a class="" href="http://www.cesarini.ca/2009/11/social-media-marketing-presentation.html" style="color: #e36f1e;"><img alt="twitter for marketing" border="0" src="http://members.shaw.ca/dcesarini/socialmediamarketingpresentation.jpg" title="" /></a><br /></div></td><td valign="top" width="430"><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><br /></div><div mce_keep="true" style="font-size: 0.9em; line-height: 21px;"><b>Want to learn more about using Google for your Financial Services Marketing?</b><br /></div><div style="font-size: 0.9em; line-height: 21px;"><a class="" href="http://www.cesarini.ca/2009/11/social-media-marketing-presentation.html" style="color: #e36f1e;">Download the free presentation</a> for tips and tricks to build your business using Social Media Marketing.<br /></div></td></tr></tbody></table><div style="font-size: 0.9em; line-height: 21px;"><br /></div>David Cesarinihttp://www.blogger.com/profile/14838373542052104759noreply@blogger.com0