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	<title>THE DAVID OREILLY ANIMATION INTERNET WEBSITE</title>
	
	<link>http://www.davidoreilly.com</link>
	<description>Animation, Research, Filmmaking, Art, Ideas</description>
	<lastBuildDate>Sun, 25 Oct 2009 20:11:38 +0000</lastBuildDate>
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		<title>PSS CAT PUMPKIN</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/z1WP40au3X4/pss-cat-pumpkin</link>
		<comments>http://www.davidoreilly.com/2009/10/pss-cat-pumpkin#comments</comments>
		<pubDate>Sun, 25 Oct 2009 20:10:48 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Halloween is approaching! Filmmakers Bastien Dubois and Diego Maclean carved this amazing low-polygon pumpkin effigy of the Cat from Please Say Something at the Ottawa festival this year.

]]></description>
			<content:encoded><![CDATA[<p>Halloween is approaching! Filmmakers <a href="http://www.bastiendubois.com" target="_blank">Bastien Dubois</a> and <a href="http://diegomaclean.com/" target="_blank">Diego Maclean</a> carved this amazing low-polygon pumpkin effigy of the Cat from <a href="http://www.davidoreilly.com/work/pss" target="_self">Please Say Something</a> at the Ottawa festival this year.</p>
<p><img class="alignnone size-full wp-image-1711" title="PSS-pumpkin" src="http://www.davidoreilly.com/blog/wp-content/uploads/2009/10/PSS-pumpkin.jpg" alt="PSS-pumpkin" width="700" height="555" /></p>
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		<item>
		<title>Ottawa 2009!</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/ap4viHvtR2w/ottawa-2009</link>
		<comments>http://www.davidoreilly.com/2009/10/ottawa-2009#comments</comments>
		<pubDate>Tue, 20 Oct 2009 09:42:05 +0000</pubDate>
		<dc:creator>David</dc:creator>
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		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.davidoreilly.com/?p=1672</guid>
		<description><![CDATA[I just returned from Ottawa where Please Say Something picked up the award for best Narrative film! The Jury were Amid Amidi, Jim Blashfield and Suzan Pitt. It was a really brilliant festival&#8230; freezing as hell of course but apart from that it was one of the most inspiring and encouraging events I&#8217;ve ever been [...]]]></description>
			<content:encoded><![CDATA[<p>I just returned from Ottawa where Please Say Something picked up the award for best Narrative film! The Jury were <a href="http://http://www.cartoonbrew.com/" target="_blank">Amid Amidi</a>, <a href="http://www.youtube.com/watch?v=CJvfnQ_E7uw" target="_blank">Jim Blashfield</a> and Suzan Pitt. It was a really brilliant festival&#8230; freezing as hell of course but apart from that it was one of the most inspiring and encouraging events I&#8217;ve ever been to, got to meet many fans but also hang out with people I was a big fan of, <a href="http://www.imdb.com/name/nm0994337/" target="_blank">Christy Karacas</a>, <a href="http://en.wikipedia.org/wiki/David_Silverman" target="_blank">David Silverman</a>, <a href="http://en.wikipedia.org/wiki/Don_Hertzfeldt" target="_blank">Don Hertzfeldt</a> and many others.</p>
<p>I should mention <a href="http://www.davidoreilly.com/work/pss" target="_blank">the film</a> has picked up 3 other awards recently, which I&#8217;ve mostly kept on the quiet. It&#8217;s all good news of course but I guess I didnt want this blog to become a list of announcements. I really should write other stuff more.</p>
<p>I spent the last couple of weeks hanging out with the extremely talented <a href="http://jonklassen.blogspot.com/" target="_blank">Jon Klassen</a>. We had worked on the U2 video entirely over the phone and it was great to finally meet in person. Many late nights shooting zombies on PS3&#8230; we also started a new collaboration project which should be released in December or next year.</p>
<p>Here are pictures of David Silverman (director of The Simpsons) and me exchanging headpieces.</p>
<p><img class="alignnone size-full wp-image-1689" title="david1" src="http://www.davidoreilly.com/blog/wp-content/uploads/2009/10/david1.jpg" alt="david1" width="700" height="300" /><img class="alignnone size-full wp-image-1690" title="david2" src="http://www.davidoreilly.com/blog/wp-content/uploads/2009/10/david2.jpg" alt="david2" width="700" height="300" /></p>
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		<item>
		<title>Cartoon D’or</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/His3VmhyBpY/cartoon-dor</link>
		<comments>http://www.davidoreilly.com/2009/09/cartoon-dor#comments</comments>
		<pubDate>Sat, 26 Sep 2009 09:18:08 +0000</pubDate>
		<dc:creator>David</dc:creator>
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		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.davidoreilly.com/?p=1666</guid>
		<description><![CDATA[Please Say Something  just won the Cartoon d&#8217;Or in Norway! very unexpected. Thank you to the Jury. It was great to meet the other filmmakers competing, I think everyone should see Bastien Dubois&#8217;s film &#8220;Madagascar&#8221; and Merwan Chabane&#8217;s &#8220;Party Animals&#8221;.

]]></description>
			<content:encoded><![CDATA[<p>Please Say Something  just won the Cartoon d&#8217;Or in Norway! very unexpected. Thank you to the Jury. It was great to meet the other filmmakers competing, I think everyone should see Bastien Dubois&#8217;s film &#8220;Madagascar&#8221; and Merwan Chabane&#8217;s &#8220;Party Animals&#8221;.</p>
<p><img class="alignnone size-full wp-image-1685" title="norway" src="http://www.davidoreilly.com/blog/wp-content/uploads/2009/09/norway.jpg" alt="norway" width="700" height="394" /></p>
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		<title>U2 Single Cover</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/VUWayyLNTkU/u2-single-cover</link>
		<comments>http://www.davidoreilly.com/2009/09/u2-single-cover#comments</comments>
		<pubDate>Tue, 08 Sep 2009 12:41:22 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[images]]></category>
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		<category><![CDATA[cd cover]]></category>
		<category><![CDATA[crazy]]></category>
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		<guid isPermaLink="false">http://www.davidoreilly.com/?p=1657</guid>
		<description><![CDATA[During the making of the U2 video the band asked me to put together an idea for the single cover. We had a couple of weeks to go and I quickly got something together, by the time we finished the video I completely forgot about it. Fast forward to today and the single is finally [...]]]></description>
			<content:encoded><![CDATA[<p>During the making of the <a href="http://vimeo.com/5699275" target="_blank">U2 video</a> the band asked me to put together an idea for the single cover. We had a couple of weeks to go and I quickly got something together, by the time we finished the video I completely forgot about it. Fast forward to today and the single is finally released with the artwork all over it! It&#8217;s a great surprise, there is a digipak CD and LP (with larger print). Props to <a href="http://www.burstofbeaden.com/" target="_blank">Jon</a> for designing the apartment and typeface.</p>
<p><img class="alignnone size-full wp-image-1658" title="single_cover_small" src="http://www.davidoreilly.com/blog/wp-content/uploads/2009/09/single_cover_small.jpg" alt="single_cover_small" width="700" height="288" /></p>
<p>larger version here: <a href="http://twitpic.com/gykzh" target="_blank">http://twitpic.com/gykzh</a></p>
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		<item>
		<title>Basic Animation Aesthetics</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/skCwtlMyK9Q/basic-animation-aesthetics</link>
		<comments>http://www.davidoreilly.com/2009/08/basic-animation-aesthetics#comments</comments>
		<pubDate>Wed, 05 Aug 2009 09:35:51 +0000</pubDate>
		<dc:creator>David</dc:creator>
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		<category><![CDATA[nosebleeds]]></category>
		<category><![CDATA[text]]></category>

		<guid isPermaLink="false">http://www.davidoreilly.com/?p=1544</guid>
		<description><![CDATA[*This essay was published recently in Objects Magazine (translated to German). Here is the original English version*
_____________________________________
essay by David OReilly
For the purposes of talking about animation, aesthetics are simply any of the elements that make up the world of a film, the building blocks of images and sounds.
The importance of animation aesthetics is such a [...]]]></description>
			<content:encoded><![CDATA[<p>*This essay was published recently in Objects Magazine (translated to German). Here is the original English version*<br />
_____________________________________</p>
<p>essay by <a href="../../">David OReilly</a></p>
<p><span class="fullpost">For the purposes of talking about animation, aesthetics are simply any of the elements that make up the world of a film, the building blocks of images and sounds.</span></p>
<p>The importance of animation aesthetics is such a subtle yet vitally important one. It might seem superficial to discuss these things, especially because cinema is so much more to do with content and story than a pure aesthetic experience, but nonetheless the visual nature of animation calls for debate on the subject. There is a continuous raft of animation, both commercial and independent, which looks the same, and I don&#8217;t believe it has to be so. The more we think about the subject the more playful and interesting computer animation becomes, the medium feels to me like a recently opened Pandora&#8217;s box which is still being examined, understood and tamed.<span id="more-1544"></span></p>
<p><span class="fullpost">Equally, we can often explain why a story works or doesn&#8217;t work, but the way pixels mix on the screen is just beyond our verbal grasp. Despite this we know that some things can just feel wrong in an image, even if we can&#8217;t explain why. An animation can seem simultaneously real and unreal. Bad aesthetics can make a film say things it&#8217;s not supposed to, look unprofessional and disengaging. Attention to aesthetics gains an audiences trust, makes them forget they are watching a film and by extension feel any emotion you can think of. My goal is thus to explain why certain things work and others don&#8217;t.</span></p>
<p>3d animation is at a stage where many people have access to the tools but very few have any meaningful guidelines on how to use them. The problem is that there is simply too much power and very little control, essentially you get too much for free. Other forms of animation have benefited from their inherent limitations, but largely these do not exist with 3d.</p>
<p>This essay will mainly centre around my latest short film, <a href="http://www.davidoreilly.com/work/pss" target="_blank">Please Say Something</a>, which recently won the Golden Bear for best Short Film at the Berlinale. Though the award is irrelevant to this discussion, it nonetheless convinced me that my way of thinking about animation aesthetics and all the hidden theory behind it worked. Moreover, I never had to explain these elements of the film, either explicitly in the film itself or in promotional material surrounding it. As such this essay is not a guide to the film but more an analysis of my approach.</p>
<p><a href="http://1.bp.blogspot.com/_JcD4Kr5T4oU/Smc2lPRf3tI/AAAAAAAABBc/J8FtvlB577E/s1600-h/OReilly_Basic+animation+aesthetics.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5361313894790848210" style="margin: 0px auto 10px; display: block; width: 400px; cursor: pointer; height: 200px; text-align: center;" src="http://1.bp.blogspot.com/_JcD4Kr5T4oU/Smc2lPRf3tI/AAAAAAAABBc/J8FtvlB577E/s400/OReilly_Basic+animation+aesthetics.jpg" border="0" alt="" /></a></p>
<div style="text-align: center;">»Please Say Something« at the 2009 Berlinale</div>
<p>My central idea in constructing the world of the film was to prove that something totally artificial and unreal could still communicate emotion and hold cinematic truth. The film makes no effort to cover up the fact that it is a computer animation, it holds an array of artifacts which distance it from reality, which tie it closer to the software it came from. This idea is in direct opposition to all current trends in animation, which take the route of desperately trying to look real, usually by realistic lighting and rendering, or by forcing a hand-made or naive appearance. At the time of writing, this trend shows no apparent signs of ceasing.</p>
<p style="text-align: center;"><span style="font-weight: bold;">AESTHETIC COHERENCE</span></p>
<p style="text-align: center;"><span style="font-style: italic;">»A phenomenon is created truthfully in a work of art through the attempt to rebuild the entire living structure of its inner connections« &#8211; Tarkovsky</span></p>
<p>My central belief is that the key to aesthetics is coherence. In 3d we essentially create artificial models of worlds, I contend that what makes these worlds believable is simply how coherent they are; how all the elements tie together under a set of rules which govern them consistently. This coherence spreads to all areas of a film; dialogue, design, sound, music, movement etc. Together they create a feedback-loop which reaffirms that what we are looking at is true. The human eye wants this aesthetic harmony.</p>
<p>The interesting thing is that the sense of reality in animation can be whatever you want it to be. The rules governing an animated world can be totally arbitrary and artificial as long as they are kept consistent, just as a lie repeated often enough becomes truth. If something in a world seems too out of place, if it breaks or overextends these rules, believability evaporates.* For this reason we can look at a very simple, basic animation style and find it just as absorbing as if it was filmed world-class actors in an elaborate set. Even if animation is technically bad, but consistently bad, it will be coherent and thus potentially believable. It also explains why a live action film can be just as effective in black and white as well as in color.</p>
<p>Aesthetic harmony comes from laws. Some may be imposed by technical limitations, others by style, ability, budget or even arbitrarily. Coherence does not come by following specific ideas like “appealing” shapes or certain color combinations, but just by keeping one&#8217;s laws consistent. In 3d some laws are almost universally adhered to, such as not allowing objects intersect each other, while others are variable, like using high-detail models or low-detail ones. It&#8217;s futile to say one rule is wrong and another right, I feel such a claim it&#8217;s destined to be disproved. The Disney studio published several books on why their methods were the only way to create believability, yet it all falls flat when applied to something like South Park, which few could deny is just as absorbing material. This is why I feel the only way of understanding believability is through the idea of coherence.</p>
<p>In a film, the exact rules and limitations of it&#8217;s world can only ever truly be known to the filmmaker. All feelings, sounds, moods, characters, colors, shapes and so on should be immediately obvious to him or her. Its always a good idea to lay down the aesthetic rules which permeate the world you are creating. The director who internalizes his world to a great degree and immerses him or her self in the color and sounds and feelings of it will never have to think twice about decisions later on. Each little thing will seem obvious and will find its place neatly.</p>
<p>My short Please Say Something employed a very specific set of rules in it&#8217;s aesthetics. They are all centered around the idea of economy. One of the main problems with 3d animation is that it takes so long to learn and then to use, from constructing a world to rendering it. There are many knock on effects of this, mainly it prevents people from attempting to use it and employ it artistically, the process is very discouraging for the individual to go ahead and make their film. Simple changes can take hours to do, and very often the process is so rigid it doesn&#8217;t allow any changes at all.</p>
<p>My goal therefore was to shorten this production pipeline to a bare minimum. I removed the entire process of software rendering by using preview renders, which are essentially snapshots of what you see on the screen, they take a split second to be generated.</p>
<p>The second most obvious decision was to use simple geometry (or models) to describe the world, this made it much faster to create, change and animate. It must be understood that it&#8217;s actually extremely easy to make an object or character in 3d smooth, it literally takes the click of a button, but it&#8217;s one I didn&#8217;t deem necessary to push. In general I always feel that any filter that appears to easily add a lot of beauty to an image or 3d model should be avoided, it&#8217;s usually a sign that the base material isn&#8217;t that good in the first place. Filters are like makeup on a woman, they can make her look really beautiful, but you&#8217;re really more interested in what she&#8217;s like without it.</p>
<p><a href="http://2.bp.blogspot.com/_JcD4Kr5T4oU/Smc2voQyQRI/AAAAAAAABBk/oRBXABntDqk/s1600-h/OReilly_Basic+animation+aesthetics2.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5361314073297436946" style="margin: 0px auto 10px; display: block; width: 400px; cursor: pointer; height: 225px; text-align: center;" src="http://2.bp.blogspot.com/_JcD4Kr5T4oU/Smc2voQyQRI/AAAAAAAABBk/oRBXABntDqk/s400/OReilly_Basic+animation+aesthetics2.jpg" border="0" alt="" /></a></p>
<div style="text-align: center;">Simple geometry&#8230; This scene had 2,100 polygons, less than 1/100th that in an average 3d environment with characters</div>
<p>Thirdly I used flat shading, there are no light sources or realistic shadows in the entire film. This decision was not entirely based on economy, as I could&#8217;ve used basic shading, but the drama of the film is essentially told through verbal dialog rather than lighting, so it simply wasn&#8217;t necessary.</p>
<p>There were many other small decisions in the film. One of the most obvious aesthetic results of using preview-renders was that the image appears aliased or jagged. Every pixel has a solid color which belongs to an object in the scene. While this is intrinsically beautiful, most software and filters are made for working with anti-aliased, or smooth images. I will explain some examples of how this created some hurdles and how I found ways of working around them to retain the film&#8217;s aesthetic coherence.</p>
<p><a href="http://2.bp.blogspot.com/_JcD4Kr5T4oU/Smc3DiAaoTI/AAAAAAAABBs/deF6inPKmVs/s1600-h/picture3.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5361314415215550770" style="margin: 0px auto 10px; display: block; width: 400px; cursor: pointer; height: 196px; text-align: center;" src="http://2.bp.blogspot.com/_JcD4Kr5T4oU/Smc3DiAaoTI/AAAAAAAABBs/deF6inPKmVs/s400/picture3.jpg" border="0" alt="" /></a></p>
<div style="text-align: center;">(left, aliased image. right, anti-aliased image)</div>
<p>Firstly I handicapped myself from using the blur filter, which is one of the most commonly employed effects of them all. The problem with it is that it destroys the aliased aesthetic and therefore affects coherence. This rule was generally easy to uphold, except for one scene; I made a reference to the film Funny Games by Michael Haneke, in which the Mouse character rewinds the film itself with a remote control. In Funny Games, the character who rewinds the film frequently comes into focus and winks at the camera, it&#8217;s a very distinctive shot and I needed to include the Mouse doing it to get across that it was a reference, I wasn&#8217;t just stealing the rewind plot-device.</p>
<p>The problem was I needed to use a focal blur, which was against my rule of no blurs. The alternative I came up with was to use multiples of the scene which, when layered over each other, act like a blur, but crucially allow the pixels to stay aliased.</p>
<p><a href="http://4.bp.blogspot.com/_JcD4Kr5T4oU/Smc3TjfUIGI/AAAAAAAABB0/fkB5MC8b-yk/s1600-h/4.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5361314690491490402" style="margin: 0px auto 10px; display: block; width: 400px; cursor: pointer; height: 104px; text-align: center;" src="http://4.bp.blogspot.com/_JcD4Kr5T4oU/Smc3TjfUIGI/AAAAAAAABB0/fkB5MC8b-yk/s400/4.jpg" border="0" alt="" /></a></p>
<div style="text-align: center;">focal blur with aliased pixels</div>
<p><a href="http://3.bp.blogspot.com/_JcD4Kr5T4oU/Smc4toGLmZI/AAAAAAAABB8/JKsDQiIsS-k/s1600-h/5.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5361316237916477842" style="margin: 0px auto 10px; display: block; width: 400px; cursor: pointer; height: 104px; text-align: center;" src="http://3.bp.blogspot.com/_JcD4Kr5T4oU/Smc4toGLmZI/AAAAAAAABB8/JKsDQiIsS-k/s400/5.jpg" border="0" alt="" /></a></p>
<div style="text-align: center;">realistic focal blur, beautiful but not coherent with the film&#8217;s aesthetic</div>
<p>Another rule was using no fades in the film**. The nature of the fade is that it changes the opacity of the pixels, but the aliased aesthetic calls for every pixel to be solid and pure. There are a few instances where I wanted a fade but didn&#8217;t want to change my rule, so I found a way of fading something out pixel by pixel in a way that reads like an opacity change, the effect looks like this:</p>
<p><a href="http://4.bp.blogspot.com/_JcD4Kr5T4oU/Smc4ykGAVFI/AAAAAAAABCE/yT9v_5pEWZY/s1600-h/6.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5361316322741343314" style="margin: 0px auto 10px; display: block; width: 400px; cursor: pointer; height: 103px; text-align: center;" src="http://4.bp.blogspot.com/_JcD4Kr5T4oU/Smc4ykGAVFI/AAAAAAAABCE/yT9v_5pEWZY/s400/6.jpg" border="0" alt="" /></a></p>
<div style="text-align: center;">fading an object without changing it&#8217;s opacity</div>
<p>A last example was that I decided to animate everything on 2&#8217;s, or every second frame. We are used to seeing extremely smooth 3d animation (on 1&#8217;s, or movement in every frame). This was one of the main advantages of the technology in the beginning, that you would get all these in-between frames for free, whereas in classical animation every frame would have to be drawn individually. The eye will happily accept movement on 2&#8217;s but only if there is a static or slowly moving camera, if the camera is moving to much it makes the animation look choppy and unusual. In the end of the film I had one shot where I needed a moving camera, so I briefly had to break the rule and animate on every frame.</p>
<p>These are just a few examples of the hurdles one encounters in keeping a 3d world consistent and coherent. There are new ones in every project I encounter and they always force one to think outside the box and very often to use software in ways it wasn&#8217;t built to be used. The end result may not always be beautiful, but it will be consistent, and although it may not look realistic, it can still <span style="font-style: italic;">feel</span> realistic.</p>
<p style="text-align: center;"><span style="font-weight: bold;">A NOTE ON STYLE</span></p>
<p><span style="font-style: italic;">“A preoccupation with originality of form is more or less a fruitless thing. A truly original person with a truly original mind will not be able to function in the old form and will simply do something different. Others had much better think of the form as being some sort of classical tradition and try to work within it.” &#8211; Stanley Kubrick</span></p>
<p>Style can simply be understood as a filmmaker&#8217;s unconscious aesthetic preferences. Their leaning towards certain kinds of worlds because they seem more authentic or pure, or because through their knowledge and experience they can recreate them faithfully. Filmmakers are usually not aware of their style because to them what they are doing is natural and obvious. To use a certain color scheme or camera angle is simply because it&#8217;s the only way to do it.</p>
<p>Style is a byproduct of following one&#8217;s ideals, not an ingredient, it&#8217;s something which comes out of a project, not goes into it. Style is often misinterpreted as a way to create an identity by superficially changing the look of one&#8217;s work. The aesthetic choices in these works have little or nothing to do with content and everything to do with looking different or current. This kind of thinking may be better defined as <span style="font-style: italic;">surface style</span>.</p>
<p>Media which have an obsession with surface style are music videos, advertising and fashion. Their inherent aim is to stand out, to promote an identity, rather than pursue a vision, with only a minority of exceptions. The individuals making these works are often obsessed with their own industry and are viciously aware of being ripped-off or having their style bitten, as it were. Of course, originality is possible in any medium, and we all wish to create something new, something different and interesting, but this cannot be achieved by simply enforcing a look, it has to work from the ground up.</p>
<p style="text-align: center;"><span style="font-weight: bold;">A NOTE ON SIMPLICITY</span></p>
<p style="text-align: center;"><span style="font-style: italic;">&#8220;Everything as simple as possible, but not simpler.&#8221; -Albert Einstein</span></p>
<p style="text-align: left;">The aesthetic rules defining a world should be as few as possible (but no fewer). The more elemental and simple an environment, the more exciting and visually rewarding it is when we introduce changes to it. For example if a film uses every color of the spectrum all the time, it loses the power to use it creatively over time.</p>
<p>Simplicity in this light does not necessarily refer to visual detail or complexity, only the amount of aesthetic rules it allows. As such, Michelangelo&#8217;s David would have very simple aesthetics: pure white marble, use of exact, bold shapes and large scale. Although a committee might have agreed some more colors would be nice, or perhaps a mix of different marbles, it sticks to it&#8217;s simplicity. The idea of aesthetic simplicity produces the quality of elegance. The more rules we allow the more this elegance is compromised.</p>
<p>A short note on using few aesthetic rules: if the work is not bolstered by strong execution it may become copied or imitated. There is always discussion about what constitutes a rip off, particularly in the world of commercial animation, however I don&#8217;t believe it&#8217;s a subjective thing. A rip off occurs when the aesthetic rules of a work are copied by another. Aesthetic rules can be defined and therefore compared.</p>
<p>The aesthetic rules defining Please Say Something are specific and can be listed, these are: aliased pixels, use of isometric (flat) perspective mixed with normal perspective, elements which intentionally break the safe area, no texture maps (all color was applied by painting the geometry directly), the use of completely synthetic voices and animation on 2&#8217;s, or every second frame. Naturally what rules you make are just as important as what you avoid using, these were primarily: no motion blur, no focal blur, no ray tracing or complex shading, no mesh-smooth, no handheld camera, no vignettes, no glow, no fades, no crossfades, wipes or transitions.</p>
<p style="text-align: center;"><span style="font-weight: bold;">CONCLUSION</span></p>
<p>This was a basic introduction to my way of creating animation and my model for examining it. It&#8217;s broad enough to apply to any form of animation, extending to things like special effects and video games, but specific enough to isolate and describe details.</p>
<p>The technology of 3d animation is developing at a blinding speed, new tools and techniques are being added every year, and it is only a few films which survive this development and manage to appear undated. There is an effect relating to all this invention, lets call it the rapidly expanding aesthetic library, which every animator and digital artist possesses internally. Each year what passes for 3d realism gets slowly refined, people&#8217;s internal library gets updated and suddenly everything before starts looking dated and even stylized. An audience of nonprofessionals has the same internal library, it&#8217;s just updated over longer periods of time. 3d animation that once would stun an audience with its realism now barely has any effect, or looks wrong and out of place. A small aesthetic discrepancy may only be seen by one person in an audience, but we know from experience that in a few years others will notice it, and in 10-15 years audiences will find it blindingly obvious and laugh at it. Of course one can pass off bad aesthetics in the present, one can dazzle audiences with new effects and technology, but the fact is that cinematic history is an aesthetic pedant. It&#8217;s very selective about what it keeps and what it forgets.</p>
<p>An understanding of aesthetics gives the filmmaker the ability to observe a film both broadly and in detail and understand it. It allows him or her to make any kind of world believable by knowing exactly what works and doesn&#8217;t work, and rather than feeling things seem wrong, to be able to point them out specifically. Finally, knowledge of aesthetics is an essential key to originality. When we are forced to examine our aesthetic choices we lead ourselves to new ways of thinking and new ideas. Those who aren&#8217;t fully conscious of the aesthetic fabric of their worlds will revert to default decision making, essentially to the common doctrine, or mediocrity.</p>
<p>The fact is that there is so much possibility in 3d software to create original worlds there is simply no excuse to try and recreate other ones. To get there I feel we should forget everything about the idea of right or wrong, of beauty and ugliness, and focus on the idea of coherence.</p>
<p>*An analogy would be a storyteller using a wrong word in his delivery; when there is a break in the flow, our focus shifts from the story to the error.</p>
<p>**There is a single fade to black, which is where the story ends, but this is the exception to the rule.</p></div>
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		<title>U2 – Crazy</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/oTDfBvVi7FI/u2-crazy</link>
		<comments>http://www.davidoreilly.com/2009/07/u2-crazy#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:20:32 +0000</pubDate>
		<dc:creator>David</dc:creator>
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		<guid isPermaLink="false">http://www.davidoreilly.com/?p=1436</guid>
		<description><![CDATA[I just directed U2&#8217;s latest music video for the song &#8220;I&#8217;ll Go Crazy If I Don&#8217;t Go Crazy Tonight&#8221;. It can be seen below or by clicking on the following link.

The video has been given an exclusive premiere on Youtube.com, taking over the front page in Australia, Brazil, Canada, France, India, Ireland, Israel, Italy, Japan, Korea, [...]]]></description>
			<content:encoded><![CDATA[<p>I just directed <a href="http://u2.com/" target="_blank">U2</a>&#8217;s latest music video for the song &#8220;I&#8217;ll Go Crazy If I Don&#8217;t Go Crazy Tonight&#8221;. It can be seen below or by clicking on the following <a href="http://vimeo.com/5699275" target="_blank">link</a>.</p>
<p><object width="700" height="394" data="http://vimeo.com/moogaloop.swf?clip_id=5699275&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=5699275&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1" /></object></p>
<p>The video has been given an exclusive premiere on <a href="http://www.youtube.com/" target="_blank">Youtube.com</a>, taking over the front page in Australia, Brazil, Canada, France, India, Ireland, Israel, Italy, Japan, Korea, Mexico, the Netherlands, New Zealand, Spain and the US. <span style="text-decoration: line-through;">If you&#8217;re not based in those countries it should be viewable very soon!</span></p>
<p><a href="http://vimeo.com/5699275" target="_blank">The video is now viewable in HD on my Vimeo page here.</a></p>
<p>Credits: Written, Directed, Edited &amp; Characters Designed by David OReilly. Art Direction, Production Design, Concept art by Jon Klassen. Animation &amp; Rigging by Chris Hutchison and Daniell Brown, with extra animation by Steve White. The video was produced by Colonel Blimp and made at Lumiere Studios in London.</p>
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		<title>…..</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/qGQnJTbn_B8/1503</link>
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		<pubDate>Sun, 19 Jul 2009 16:40:04 +0000</pubDate>
		<dc:creator>David</dc:creator>
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		<title>BUG 14 &amp; Bangkok CG PLUS 2009</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/LzyMW423Wfs/bug-14-bangkok-cg-plus-2009</link>
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		<pubDate>Thu, 09 Jul 2009 10:18:38 +0000</pubDate>
		<dc:creator>David</dc:creator>
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		<guid isPermaLink="false">http://www.davidoreilly.com/?p=1397</guid>
		<description><![CDATA[I am speaking at BUG 14 in London on the 24th July, which is on at the BFI in Southbank, already sold out unfortunately! The show will be presented by Adam Buxton, who is one of the few people who helped me when I was starting out a few years ago. Here he is plugging [...]]]></description>
			<content:encoded><![CDATA[<p>I am speaking at <a href="http://www.bfi.org.uk/whatson/bfi_southbank/events/bug_14_the_evolution_of_music_video" target="_blank">BUG 14</a> in London on the 24th July, which is on at the BFI in Southbank, already sold out unfortunately! The show will be presented by <a href="http://adam-buxton.co.uk/ad/" target="_blank">Adam Buxton</a>, who is one of the few people who helped me when I was starting out a few years ago. Here he is plugging me on his <a href="http://www.bbc.co.uk/6music/shows/adamandjoe/" target="_blank">radio show</a> a few weeks ago: <a href="http://www.davidoreilly.com/blog/wp-content/uploads/2009/07/adam-and-joe_090516-full.mov" target="_blank">(Adam &amp; Joe BBC 6 Music)</a></p>
<p style="text-align: center;"><a href="http://www.bfi.org.uk/whatson/bfi_southbank/events/bug_14_the_evolution_of_music_video" target="_blank"><img class="size-full wp-image-1403 aligncenter" title="bug_14_01" src="http://www.davidoreilly.com/blog/wp-content/uploads/2009/07/bug_14_01.jpg" alt="bug_14_01" width="470" height="263" /></a></p>
<p>After that I&#8217;m off to Thailand with my good friend <a href="http://www.facebook.com/tokyoplastic" target="_blank">Sam</a> of <a href="http://www.tokyoplastic.com/" target="_blank">Tokyoplastic</a> to speak at <a href="http://i21.photobucket.com/albums/b293/bluemoonlonely/cg.png" target="_blank">Bangkok CG plus 2009</a>. I think its on the 29th July&#8230; will check.</p>
<p>Anyone in Berlin: <a href="http://www.davidoreilly.com/films/pss" target="_self">PSS</a> is playing in the <a href="http://www.freiluftkino-berlin.de/eine_woche.php" target="_blank">outdoor cinema</a> at the Volkspark Friedrichshain on <a href="http://www.freiluftkino-berlin.de/pdf/FLKflyer_2009_01.pdf" target="_blank">Friday 17th July at 9.30pm</a>. Unfortunately I will miss it, but if you please take a picture and send it my way!</p>
<p>Here is one from the Annecy Ceremony last month sent in by Nobuaki Doi. The award was presented by <a href="http://www.imdb.com/name/nm0254178/" target="_blank">Adam Elliot</a>. That&#8217;s <a href="http://www.imdb.com/name/nm0783139/" target="_blank">Henry Selick</a> sitting under the tree!</p>
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		<title>Objects</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/wVMJjqzDgoE/objects</link>
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		<pubDate>Tue, 30 Jun 2009 23:04:07 +0000</pubDate>
		<dc:creator>David</dc:creator>
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		<description><![CDATA[The latest issue of the quarterly Objects &#8211; Journal of Applied Arts just got released. It&#8217;s a bilingual publication in German and English, you should be able to pick it up in Berlin and various art related bookshops around the world. You know, the one&#8217;s where everything is so expensive you end up just getting [...]]]></description>
			<content:encoded><![CDATA[<p>The latest issue of the quarterly <a href="http://www.illustrative.de/?id=1058" target="_blank">Objects &#8211; Journal of Applied Arts</a> just got released. It&#8217;s a bilingual publication in German and English, you should be able to pick it up in Berlin and various art related bookshops around the world. You know, the one&#8217;s where everything is so expensive you end up just getting a postcard.</p>
<p><a rel="attachment wp-att-1372" href="http://www.davidoreilly.com/2009/07/objects/objects"></a><a rel="attachment wp-att-1385" href="http://www.davidoreilly.com/2009/07/objects/objectssmall"><img class="alignleft size-full wp-image-1385" title="objectssmall" src="http://www.davidoreilly.com/blog/wp-content/uploads/2009/06/objectssmall.png" alt="objectssmall" width="300" height="407" /></a></p>
<p>I contributed an extended article on the aesthetics of <a href="http://www.davidoreilly.com/films/pss" target="_blank">Please Say Something</a> for it. It&#8217;s mainly adapted from my larger essay on animation aesthetics which I&#8217;ve given talks about over the last year or so, which for the moment will probably stay unreleased. Right now I&#8217;d rather practice than preach&#8230; anyway this might be of interest if you&#8217;d like to know more about the theory side of my work.</p>
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		<title>Walt Disney’s fabricated head</title>
		<link>http://feedproxy.google.com/~r/davidoreilly/~3/sfYV8XOFKJ0/walt-disneys-fabricated-head</link>
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		<pubDate>Mon, 29 Jun 2009 23:46:08 +0000</pubDate>
		<dc:creator>David</dc:creator>
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		<description><![CDATA[Remember that model of Walt Disney&#8217;s head I released in January? It was kind of a joke&#8230; Anyway, roboticist Zach Hoeken just made it REAL with a 3d printer. How cool is that?

Some more images of the artificially conceived masterpiece can be seen on this Flickr. I love the inexact texture of it&#8230; it&#8217;s beautiful.
Don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>Remember that <a href="http://www.davidoreilly.com/2009/01/walt-disneys-head-on-a-plate" target="_blank">model of Walt Disney&#8217;s head</a> I released in January? It was kind of a joke&#8230; Anyway, roboticist <a href="http://twitter.com/Hoeken" target="_blank">Zach Hoeken</a> just made it <strong>REAL</strong> with a 3d printer. How cool is that?</p>
<p><a rel="attachment wp-att-1355" href="http://www.davidoreilly.com/2009/06/walt-disneys-fabricated-head/disneyhead1"><img class="alignnone size-full wp-image-1355" title="Walt's Head" src="http://www.davidoreilly.com/blog/wp-content/uploads/2009/06/disneyhead1.jpg" alt="Walt's Head" width="700" height="375" /></a></p>
<p>Some more images of the artificially conceived masterpiece can be seen on <a href="http://www.flickr.com/photos/makerbot/" target="_blank">this Flickr</a>. I love the inexact texture of it&#8230; it&#8217;s beautiful.</p>
<p>Don&#8217;t miss the 2 equally strange videos made with it <a href="http://vimeo.com/4176709" target="_blank">here</a> and <a href="http://www.vimeo.com/5237556" target="_blank">here</a>.</p>
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