Clarity in Words - Ghostwriting, Copywriting, Editing

The news is dying … long live the news

David Brewster — Thu, 06 Dec 2012 07:18:19 +0000

If you, like me, still live in the dark ages in which your news is delivered via a rolled up newspaper thrown over the garden fence every morning, you have probably noticed that the thud associated with said throw has recently become not much more than a gentle pat. They say the traditional print newspaper [...]

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e-ssentials of e-readers and e-books

David Brewster — Fri, 23 Nov 2012 00:31:27 +0000

In this year’s seriously silly shopping season, e-book reader (e-reader) is shaping up as the star. As a technology junkie and writer I try to stay on top of such things, so I thought it might be worthwhile giving you a quick rundown of what to look for, should you be in the market for [...]

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Sincere connections through work

Ann Bolch — Thu, 08 Nov 2012 02:40:22 +0000

How often do we hear about people’s desire for a solid fit between personal values and work activities? We spend hours (and hours) working so it’s essential to connect with the people around us. It’s more than being pleasant and it’s not networking (though these are important), it’s about creating and maintaining sincere connections through [...]

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Understand audience

Ann Bolch — Thu, 25 Oct 2012 07:48:38 +0000

While on holiday in the Solomons I sent David a text saying that my English was broken, but that he shouldn’t tell the boss! This tired old jibe worked because I understood my audience. Imagine telling a paranoid, micro-managing, hovering boss that I seemed to have lost the skill for which he employs me … the [...]

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How broken English led to rhythm in writing

Ann Bolch — Thu, 11 Oct 2012 05:01:39 +0000

On holiday in the south-western Pacific recently, I sent David a text that read: ‘English already broken. Don’t tell boss! Tetepare as wonderful as hoped.’ As a writer, of course I chose my words carefully. (Yes, even on holiday … ) When I came home I realised the text message was so rich with meaning that I’m [...]

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What’s your style? (Don’t tell me you don’t have one!)

David Brewster — Thu, 27 Sep 2012 07:22:56 +0000

Recently our family has been watching the new TV dramatisation of the 1979 novel Puberty Blues. The girls watch the girls and notice how little has changed; my wife and I watch the fashions and are very pleased that some things, namely shorts and hairstyles, have changed. The show reminds me of one of the [...]

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Are you committing Capital punishment?

David Brewster — Fri, 29 Jun 2012 03:39:49 +0000

If you spotted the deliberate extra capital in the title of this post, you may not need to read on. If, on the other hand, you think there should be more capital letters, then you should keep reading. Lately I’ve noticed an outbreak of Excessive Use Of Capitals At The Start Of Words. So I [...]

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Making your ideas stick

David Brewster — Tue, 24 Apr 2012 04:45:51 +0000

Like many of you, I have a lot of books on the shelves of my office, not to mention beside my bed. I’m a sucker for a snappy title which, combined with the instant gratification offered by online shopping, has made building a large collection all too easy in recent years. Of course, some of [...]

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Are you regular? You should be.

David Brewster — Thu, 22 Mar 2012 21:20:50 +0000

Just over ten years ago I set out on the journey of self-employment, a journey I’ve continued to travel ever since. (Yes, I reckon I’m basically unemployable now.) Soon after venturing out onto the road I discovered that self-employment necessarily comes with self-promotion as a passenger. So I did what everyone else was doing in [...]

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Beat the NYE rush. Resolve now.

David Brewster — Wed, 14 Dec 2011 00:44:03 +0000

True, most of us are still coming to grips with the fact of Christmas decorations having been up for weeks. But before we know it, Xmas ‘11 will have been and gone and New Year’s Eve will be upon us. Which means only one thing: resolution time again. Now, be honest. Do you remember a [...]

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