CyberFootprint

Social Marketers Summit 2010: What’s Coming Up

Honza — Sun, 05 Sep 2010 12:01:03 +0000

Right off the bat: let me invite you to Social Marketers Summit. It is a conference about social media taking place in Prague on 9 September, 2010 at Slovanský Dům (Na Příkopě 859/22, 110 00 Prague 1). No matter in what city or country you live in, a conference or a workshop dedicated to online [...]

Five Tips for a Good Meeting

Honza — Tue, 31 Aug 2010 07:30:11 +0000

“Meetings are toxic!” claims the book called Rework! (key lessons here). It is a necessary evil to everyone who works in a corporation or a moderate-sized company. Here is a set of guidelines that you can use to turn a disastrous meeting to a highlight of all participants’ days. Prepare refreshments Volunteer to put the [...]

Education and Career: The Great Disconnect

Honza — Thu, 19 Aug 2010 14:17:04 +0000

You might have noticed that a gap between employers and graduates is widening. There are more and more unemployed young people in their 20s who would like to get a job but can’t. One of the leading causes is the educational system and their own inability or unwillingness to adapt to the conditions of the [...]

Revolutionise Your Work with Rework!

Honza — Mon, 02 Aug 2010 11:37:58 +0000

Recently, I got my hands on a very interesting book called Rework and I would like to share a few key insights that can help you to revolutionise the way you work. Although others have already discussed this topic at length, it doesn’t hurt to get a fresh perspective from the founders of 37Signals. Look [...]

The 7 Link Challenge

Honza — Fri, 16 Jul 2010 12:21:03 +0000

Based originally on Darren Rowse’s idea and Eliška Hutníková’s call for localisation, I have decided to take on the seven link challenge. It’s really simple – dig into your blogging history, share with us your jewels of blogging and follow the hashtag #7linksCZ on Twitter. The international version of the hashtag is #7links. My first [...]

Marketing Strategists Are Underappreciated

Honza — Fri, 02 Jul 2010 23:53:38 +0000

I have discovered the most coveted position in marketing in the next 20 years. Yes, it is a job of a strategic planner. Here is why. The Czech market is suffering from a lack of decent strategists in marketing departments and in agencies. Consider this. Every account at the London branch of Ogilvy has its [...]

HootSuite Undergoes Changes

Honza — Thu, 24 Jun 2010 09:39:49 +0000

The web-based Twitter client HootSuite has made significant changes to its interface mainly aimed at improving user experience. The HootSuite crew has built in GoogleAnalytics for tweets for immediate feedback on your social media campaigns. Interface hasn’t remained unchanged either – you can choose from three new themes. The Twitter client also enables geographic location [...]

WordPress 3.0 Is Alive!

Honza — Mon, 21 Jun 2010 21:13:31 +0000

I upgraded to WordPress 3.0 last night. Even though, I deliberately missed on the beta, I am very pleased with the new version of my favourite CMS. There is a new look, new style and new functionality I don’t fully understand. There was no need for me to run WordPress on multiple sites or to [...]

Weekly CyberFootprints 06/13/10

Honza — Sun, 13 Jun 2010 20:25:19 +0000

Interesting links Restating the obvious: New study finds memory improved by vocalising or sub-vocalising words. Jason Fried talks about why business as usual doesn’t work in online world. Neuromarketing shared a good ad with us – this time about giant ants. Michelle Rafter offered her opinion on the iPhone 4 in relation to the news [...]

Bad Pitch: Pepsi Reaches Out to Bloggers

Honza — Thu, 03 Jun 2010 15:12:39 +0000

As it happens, companies sometimes slip up when it comes to social media outreach to bloggers. That very thing has happened to Pepsi when it pitched Darren Rowse. Their PR people or “social media specialists” sent out an e-mail blast and expected favourable coverage, which will never come from Darren. Instead he did what every [...]