CyberFootprint

The Case for Specialisation – BehindTheSpin.com

Honza — Thu, 04 Mar 2010 13:36:21 +0000

As you know, I often post links leading to Behind the Spin student magazine because it is a spring of knowledge for students and young PR practitioners. Richard Bailey gave me a chance to publish a piece on specialisation in PR. Given that I hate to duplicate content, here is a link to the article Survival [...]

Boosting the Results of Online PR with SEO

Honza — Thu, 04 Mar 2010 06:41:19 +0000

I was wondering how the PROs can utilise the power of Search Engine Optimisation and suddenly this nifty guest post from Janet came along. Without further ado, let’s see what she has to say. This is a guest post from Janet Thaeler, an award-winning social media and press release expert. She currently resides at OrangeSoda.com and [...]

The PR Talent Pool Could Use Some Chlorine

Honza — Sat, 27 Feb 2010 21:13:50 +0000

In the latest issue of the English-written magazine covering the Czech business landscape (CBW), the Chief Reporter Cristina Muntean pleaded for more accountability and empathy among the Czech Public Relations officers. Her claim was that we need to empathise with the reporters and take their needs into account. Given the state of affairs on the Czech [...]

In Praise of Thoughtful Communication

Honza — Fri, 26 Feb 2010 05:36:48 +0000

Those who communicate sparingly don’t have to be stupid or lazy by default. Quite on the contrary. There is an insurance firm in the Czech Republic (disclosure: client) that has been pioneering the field of creditor insurance, individual protection and bill protection for the last 14 years. It offers brilliant products, however, no one knows [...]

An Inconvenient PR Truth

Honza — Mon, 01 Feb 2010 05:44:00 +0000

The PROs are doing something wrong. Do you know what it is? Here is a couple of hints for you: mail merge, e-mail news releases blasts, follow-up calls. That’s right, by being irrelevant, we are paralysing the whole industry. Something must be done about it and RealWire is trying to change the status quo by [...]

New Project: Aspirations.cz

Honza — Mon, 25 Jan 2010 13:09:19 +0000

A friend of mine is starting a useful site for all Central Europeans aspiring to get to elite schools, like Harvard, Oxford, MIT or Cambridge. I’m helping him with some technical aspects of the project as well as with some editing. I fell for this project because of my fondness of Tomas’s unadulterated sense for irony. [...]

Storytelling Matters: Google Search Stories

Honza — Fri, 22 Jan 2010 10:07:07 +0000

Google usually does its marketing right. This time, its marketers came up with a masterpiece. Watch it by yourself. The campaign demonstrates that we all have integrated searching, and especially Google, into our daily lives. The other videos are funny but this one stands out – it shows a deep human story that we can all [...]

Why Are Graduates Unemployed?

Honza — Sun, 17 Jan 2010 22:15:22 +0000

The economy sucks, yet schools are producing hundreds and hundreds of graduates. The unemployment is rising. Differentiation from the mass of other students has become more important than ever and standing out no longer suffices. You have to be exceptional to succeed. There are two challenges you must overcome and both of them entail a [...]

Get The Code 2.0 for Free

Honza — Sat, 16 Jan 2010 22:30:06 +0000

When looking for a book for this weekend I came across the free copy of Lawrence Lessig’s The Code. This is the second version from 2006 and it’s free for download. Thanks, Google! Tweet This! Share this on Facebook Digg this! Stumble upon something good? Share it on StumbleUpon Share this on del.icio.us Share this on Reddit Share this on Technorati

CyberFootprint Made it to Alltop.com!

Honza — Mon, 11 Jan 2010 10:17:16 +0000

Great news! After opening the inbox, I have found out that CyberFootprint is going to be featured on Alltop.com. This is not only a proof that I have been doing something right, it also shows that there is a stabile community revolving around this blog. Thank you all for reading and venturing with me to [...]