CyberFootprint

The 7 Link Challenge

Honza — Fri, 16 Jul 2010 12:21:03 +0000

Based originally on Darren Rowse’s idea and Eliška Hutníková’s call for localisation, I have decided to take on the seven link challenge. It’s really simple – dig into your blogging history, share with us your jewels of blogging and follow the hashtag #7linksCZ on Twitter. The international version of the hashtag is #7links. My first [...]

Marketing Strategists Are Underappreciated

Honza — Fri, 02 Jul 2010 23:53:38 +0000

I have discovered the most coveted position in marketing in the next 20 years. Yes, it is a job of a strategic planner. Here is why. The Czech market is suffering from a lack of decent strategists in marketing departments and in agencies. Consider this. Every account at the London branch of Ogilvy has its [...]

HootSuite Undergoes Changes

Honza — Thu, 24 Jun 2010 09:39:49 +0000

The web-based Twitter client HootSuite has made significant changes to its interface mainly aimed at improving user experience. The HootSuite crew has built in GoogleAnalytics for tweets for immediate feedback on your social media campaigns. Interface hasn’t remained unchanged either – you can choose from three new themes. The Twitter client also enables geographic location [...]

WordPress 3.0 Is Alive!

Honza — Mon, 21 Jun 2010 21:13:31 +0000

I upgraded to WordPress 3.0 last night. Even though, I deliberately missed on the beta, I am very pleased with the new version of my favourite CMS. There is a new look, new style and new functionality I don’t fully understand. There was no need for me to run WordPress on multiple sites or to [...]

Weekly CyberFootprints 06/13/10

Honza — Sun, 13 Jun 2010 20:25:19 +0000

Interesting links Restating the obvious: New study finds memory improved by vocalising or sub-vocalising words. Jason Fried talks about why business as usual doesn’t work in online world. Neuromarketing shared a good ad with us – this time about giant ants. Michelle Rafter offered her opinion on the iPhone 4 in relation to the news [...]

Bad Pitch: Pepsi Reaches Out to Bloggers

Honza — Thu, 03 Jun 2010 15:12:39 +0000

As it happens, companies sometimes slip up when it comes to social media outreach to bloggers. That very thing has happened to Pepsi when it pitched Darren Rowse. Their PR people or “social media specialists” sent out an e-mail blast and expected favourable coverage, which will never come from Darren. Instead he did what every [...]

The Great Disillusion

Honza — Wed, 02 Jun 2010 05:01:16 +0000

When you have finished college, the world seemed bright and rosy. Six months later after scouring through job servers every day and hoping that the next offer might be for you, your enthusiasm has started to wane. You had expected the world to make sense and have a job secured the minute you entered the [...]

Weekly CyberFootprints 05/30/10

Honza — Sun, 30 May 2010 17:55:52 +0000

Interesting links Stephen Davies published a list of technology journalists every PR practitioner from the U.K. ought to follow. Behind the Spin reviewed a marketing must-read The Tipping point by Malcolm Gladwell. Sir Ken Robinson followed up on his 2004 talk with yet another TED talk. Ali Hale wrote about screwing up. Read it. Twice. [...]

Shattering the Old Paradigm in Market Research II

Honza — Sun, 30 May 2010 16:57:17 +0000

We discussed how the paradigm of market research should change and what are the options for enriching it. To answer the question “How do we mine the information out of the cultural and social surroundings?” we need some heavy caliber research methods at our disposal. This time, let’s take a look at ethnography. What is [...]

Shattering the Old Paradigm in Market Research I

Honza — Mon, 24 May 2010 21:54:45 +0000

This is the first part of a larger text dedicated to the collapse of the old paradigms in market research and finding new ways to know what is in the customers’ heads. The classical model of market research went like this. Narrow down your target market Grab a more or less representative sample Distribute a [...]