Creating Successful Entrepreneurs Through Knowledge

Professional Writers Get You Results -Anybody can write. But not everyone should

2009-12-27T11:06:00.014-05:00

How much do you charge for writing content?

I do more than just content writing. All my work is custom researched and keyword specific based on your needs. For this reason, it is very hard to post specific prices. I also provide promotion for the material I write, via ezine articling and other venues. My freelance web-content writing service, aka “ghost-writing”—allows you to retain copyright, and to promote the content with your own embedded links, leading back to your Web Site. For a free, personalized quote Contact Edina.

What can I expect from you?

“Dedication: I give everything to the task at hand”

Why is hiring a professional cost effective?

Tailor made articles and blog posts, are essential to the success of driving targeted audiences to your Website. You may have seen “article farms” that offer 300-500 word articles from as low as ten dollars. While it may seem like a good deal, it is NOT. The same article you are paying ten dollars for, will be sold to many other clients. Why should you care?

Identical content is penalized by search engines as spam, and can get you black listed.

....”but I know how to write, I don’t need to pay for it”

You would be surprised at how many of my professional clients, who are awesome at writing, still retain me despite this fact. It’s simply not cost effective to do it yourself. With an annual income of $60,000.....a low example for professionals, your time is worth $250 per day. With your busy schedule, finding time to do background and keyword research is not easy. What a professional writer can do in one day, would likely take you several late nights. It makes more sense to spend your time doing what you are good at, making money.

Hire me instead, for a fraction of the cost!

When you hire me for a writing job, you can expect to receive unique, original content, which does NOT appear anywhere else on the internet. Here is how I personalize each client’s article, according to their unique needs.

1) A Free Consultation- we look at what you hope to accomplish and how.

2) Background Research: Once we have a strategy in place, and I know the topic you wish me to write about, I do the background research for the article. Let us assume your product is home made soaps. I would than research: What kinds of home made soaps are sold online? Who buys home made soaps? What other websites do these buyers visit regularly? Where is a person most likely to search for information about home made soaps?

3) Keyword Research: This is one of the most critical steps in writing for the internet. During the background research, I will draft up a long list of keywords that is specific to your topic. While all the keywords are relevant, not all are competitive. Based on keyword popularity results, I look for general niche keyword phrases-with less than 500,000 competitors and the highest search volume. This critical process is what gets you noticed in search engine listings, and increases your chances of ranking high.

If your web-pages are not ranked in the top ten, you will get little traffic from search engines.

To find out how articles can help you get noticed by targeted audiences, Contact Edina

Edina Hodos is a Professional Web Content Writer and Researcher. Her online publication as Volunteer Expert, appears on Allexperts.com , in the category of >>Internet Technologies>>Internet Media. Contact Edina for a quote. Professional Profile on LinkedIn

Effective Web Content Writing

2009-12-26T13:13:00.001-05:00

GET NOTICED by Highly Targeted, Profitable Traffic

Keyword Optimized, Web-Content Writing in Toronto

FREE-Writer Consultation/Promotional Needs Analysis

Ezine, Evergreen Article Writing

Custom Background and Keyword Research

Product/Service Review Writing

Homepage Editing and Correcting

User Agreements/FAQs

Press Release Writing

Newsletter Writing

Social Group Administration and Promotion

All work is delivered on time, with proper sourcing, keyword relevant content, and embedded natural links. A Free Consultation is required to determine your exact needs and business strategies.

For an individualized, cost-effective quote contact Edina.

Toronto Business Development Centre Blog: Thoughtful Thursdays - Increasing Sales Part 1

2009-06-18T21:18:00.000-04:00

Toronto Business Development Centre Blog: Thoughtful Thursdays - Increasing Sales Part 1

Edina Hodos is a freelance Web-Content Writer and Researcher. Her online publications appear in AllExperts.com and on EzineArticles.com. For a fee personalized quote,Contact Edina

Toronto Business Development Centre Blog: Wise Wednesdays - Are you making it easy to do business with?

2009-06-18T21:16:00.000-04:00

Toronto Business Development Centre Blog: Wise Wednesdays - Are you making it easy to do business with?

Edina Hodos is a freelance Web-Content Writer and Researcher. Her online publications appear in AllExperts.com and on EzineArticles.com. For a fee personalized quote,Contact Edina

Understanding Content Optimization

2009-04-21T12:04:00.001-04:00

Search engines are much like the geeks from algebra class. If you can speak their language, they can help you. Try telling them a joke, and watch the blank reaction. Writing content that gets you noticed by targeted audiences, is known as the fine art of content optimization. Content optimization simply means-writing in a language search engines notice. Remember, search engines are programs that work based on text, relevance and context. They have no understanding of abstract ideas, humor or word associations.

To understand content optimization, imagine you are at a party. You could chose one of two options. You can stand in a corner talking to yourself, or you can listen in on conversations, understand what is going on and get involved in the exchange. Lets look at how to keep this exchange going, with our good friend, the search engine.

Understanding Keyword Density

Keyword density is the number of times a word or phrase appears in a written text. Repeating your keywords gets you noticed. Overusing it gets you blacklisted as spam. The key to good keyword density, is to use the proper ratio of one, two, and three word phrases. To demonstrate this simple but crucial step, lets look at a Google content page as an example. Google content pages are designed with specific keywords, to attract viewers to click through to Google Ads, hence creating income for the web administrator. While this may not be your business niche, these pages are the best optimized, and offer an insight we can all benefit form.

Case Study of www.[3 keyword url].ca

First step, is to check the word density of a website. The main keywords for this site are:

3 Word phrase: Economic Action Plan, Global Economic Crisis,

2 word phrase: Action Plan, Economic Action, Tax Relief, Government Programs,

1 word keywords: Economic, Plan, Action, Government, Programs,

Website’s header categories: Banking, Families, Housing, Debt Assistance, Employment, Business,

Second step, is to note how these keywords are used.

Word	Count	Density
economic	10	6.21%
plan	8	4.97%
action	7	4.35%
canadians	4	2.48%
government	4	2.48%
programs	3	1.86%
Phrase	Count	Density
action plan	6	3.73%
economic action	5	3.11%
tax relief	3	1.86%
government programs	2	1.24%
stimulus	2	1.24%
economic crisis	2	1.24%
Canadian economy	2	1.24%
global economic	2	1.24%

Phrase	Count	Density
economic action plan	5	3.11%
global economic crisis	2	1.24%

Case Study Observations

Keyword concentration is focused on single words being repeated 7-8 times. Three word phrases are only repeated 2-5 times. The reason? Repeating two and three word phrases too much is considered keyword stuffing by search engines. What that means for you? Your keyword stuffed article will not rank high in Google Search.
The top 3 single words are derived from the three word phrases. Why? This way you target your readers specifically, without getting blacklisted for spamming. Single word reoccurrences are not considered spam.
The URL address contains keywords. For a specific page of this website the complete url is www.[3keywords].ca/EconomicActionPlanforDebt.html
Each page has its own unique, relevant keywords.
SIDENOTE: I came across this site via an e-mail . The subject line was personalized to read

“ Your government funds are available Edina” How did they know I am interested in this topic at all? My own blog keywords contain “government funding”.

In Conclusion

In order to rank high in Google Search, know the language of search engines. Pick your keywords wisely, and use them in the right ratio to prevent being blacklisted for publishing spam content. Use single words to create your word density around the top 4 single keywords, while using 2-3 word phrases sparingly. A good rule of thumb is to repeat single words with 4-6 percent density, and phrases with only 1-3 percent density.

Edina Hodos is a Professional Web Content Writer and Researcher. Her online publication as Volunteer Expert, appears on Allexperts.com , in the category of >>Internet Technologies>>Internet Media. Contact Edina for a quote. Professional Profile on LinkedIn.

Blogs are Essential, Interactive Tools of Online Promotions

2009-04-20T16:00:00.001-04:00

News Flash!

Did You Know That Business Blogs are the Most Cost-Effective Way

to Promote Your Business?

Internet use is changing drastically. The days of intrusive marketing have been replaced by, value added web content, as a way to attract potential customers. Internet savvy, knowledgeable viewers, respond better to a softer sell and a more interactive approach. A Business Blog is the perfect interactive platform, to share expertise, and connect with potential clients.

What Can a Business Blog Do for You?

1. Promotion With Business Blogs Creates More Page Views,

More Potential Customers

2. Blog Posts are Keyword Heavy to Reach Targeted Audiences, & Improve

Your Conversion Rates Tenfold

3. The Most Cost Effective Way To Get Customer Surveys and Other

FeedbackVia UserInteraction

4. Blogging is a Low-Cost Alternative to Having a Web Presence

What is a Blog Exactly?

Web-log, or blog in its original conception was a form of online diary. People wishing to share their personal lives, could easily publish online blogs with free softwares and a few clicks. What many predicted to be a mere trend, has evolved into a powerful business application, the Business Blog. Read on to find out how Business Blogs can help you reach more potential customers.

What is the Difference Between a Website and a Blog?

A lot! It’s the difference between people “window shopping” on your site, vs. making a purchase, and giving you feedback about your offerings. I am a strong advocate of using blogs as a means of business promotion. Not only because I make my living by writing blog content, but also because 80 percent of my own promotion is through the successful use of a blog. Simply put, it works...when you know how to do it right!

In technical terms, Websites use static pages, that are updated when you make a change in your webmaster account. Blogs use real-time syndication, and update themselves automatically once you post a new entry. This is important, because search engine robots use most recent dates, as one of the criterias to determine your page relevance, hence your website’s ranking when people do a Google search. Blogs are also interactive, allowing your readers to instantly comment on your post, e-mail it to others, or bookmark it in any social bookmarker like Delicious. The potential to reach viewers becomes endless, with the many tools and plug-ins blogs offer.

How a Blog Can Be a Promotional Tool

Frequently Asked Questions

If you get a lot of mail to your webmaster account, you can post the common questions up on a blog. This will provide your customers a place to go to see questions and answers, and as new questions come in, you can post them to help more people.

Promotions

If you do promotions every week, you can use a blog to highlight them.

Contests

Daily contests and games are a great promo in a blog. They are fun, and bring your customers back.

What's New Pages

If you add lots of new articles, information, or products regularly, sometimes it can be difficult for your customers to find out what's new. A quick blog entry can show them what's updated on your site.

What's Coming

Test the waters before you jump into any new product development, with the use of comment features. You can use a blog to peak interest in future products or projects. It's also a great way to keep notes about what you're doing in the community, new event your company is participating in.

Photo Blog

Rather than writing, you could put up a daily photo for your customers. A photo and a short description can be very compelling. Search engines will adore you.

News

The most common use for business blogs is news, usually about the specific topic relevant to the company.

Tips for Getting Funding- Little-Known Ways to Find an Angel

2009-04-20T15:02:00.009-04:00

Economic downturn is the mother of all opportunities. The playing field is leveled, giving new exciting opportunities for even the common man. Perhaps you are amongst the many, who has a great new business idea, but little cash to realize your golden opportunity. Find out how to take advantage of dealing with angels and adventurists–non-professional investors who might be known to you already. The more angels you can get onside, for small amounts, the better your chances of reaching your funding goal for your entire project. Here's how to seek them out.

Before you go looking for angels, you should know what they're looking for from you. Here are three elements you should have in a place or be prepared to seek.

1.They want to feel confident in your ability to make the business run.
2.They want you to be accessible, so they can check with you and have you keep them up to date on developments.
3.And in a perfect world, they'd like to see a 20 percent return on their investment.

To find investors like these, you should look to people who fit the profile. By talking to potential angels and adventurists, you can get a sense of their expectations. But where to look?

Friends and Relatives
Think first about those closest to you. You might already have some sense of whether they fit the profile, and you've likely shared some details of your business with them in the past, or they're at least aware of what you do, and might be interested in getting involved.

Professional Acquaintances
Dentists, doctors, lawyers and accountants often make prime prospects. They have good incomes, and they might be looking for an investment opportunity beyond the usual, "boring" alternatives. Turn the small talk to your business, and feel them out.

Business Acquaintances
Suppliers, customers and other business people you deal with on a regular basis will be more familiar with your business, and may have an actual stake in seeing it grow.

Outside Your Circle
Beyond your immediate contacts and acquaintances, look to other professionals, middle managers and entrepreneurs. Since you don't already have an opportunity to introduce the subject during the course of a conversation, you'll need to look to more active prospecting techniques.

Telemarketing
Learn some techniques of telephone sales, if you're not already familiar with them, and begin going through the phone book or a directory of professionals. The first few rejections you receive will help you fine-tune your approach.

Middlemen
Look to financial consultants, venture capital clubs and matching services which can put you in touch with adventurists. Or talk to a business broker. Only in this case, ask him to sell part of your business.

Advertising
Take out ads in investing magazines or use classified ads in the business opportunities section of the local newspaper.

Develop a pitch and be prepared to use it as the opportunity arises. Remember, if the person you're talking to isn't looking for an investing opportunity himself, he may know of someone who is.

[SIDEBAR]

This may be the most powerful method of reaching angels.
According to experts, you can raise hundreds of thousands of dollars using a technique that costs maybe $150.

The secret? Classified ads.
If you're looking for less than $100,000 from any one investor, it's cheap, fast and effective. Check out the Business Opportunity section of a Sunday paper. Learn the techniques of good classified ads, consider hiring a copywriter to pack a compelling sales message into a few words, and make sure a lawyer reviews your ads.

What is the Cost of a Professional Writer

2009-03-26T12:01:00.007-04:00

Professional Writing Fee Guidelines

Hiring a professional writer can be a daunting task. If you have it narrowed down to the one you would like to hire, you are one step closer to getting that perfectly targeted article to boost your online traffic.

What is the right price to pay for the services of a professional writer?

Prices for professional writing services range greatly, depending on the skill and experience of the writer you are dealing with. The right price to pay, is one that fits your budget and accomplishes your goals. Here is a general guideline to give you some ideas.

Advertising Material
Copy/Scripts/News Releases
$350 to $500 per page
$750 to $1,000 per project for brochures
$75 to $150 per hour

Advertorials
(articles commissioned by advertisers)
$0.40 to $2 per word
$100 to $3,000 per article
$40 to $100 per hour

Corporate/Business Writing
Reports/ Marketing Plans/ Technical Writing
$1 to $2 per word
$300 to $12,000 per project
$50 to $125 per hour

Editing
Varies according to publication/project
$30 to $60 per hour
$500 to $20,000 per project

Ghost Writing
Articles
Generally 2-3 times the usual rate
Books
$10,000 to $50,000 flat fee
Entire advance + 50% of royalties

Newsletters
Writing only; layout extra
$0.30 to $1.50 per word
$400 to $6,000 per issue
$50 to $80 per hour

Smaller Community Newspapers
$0.10 to $0.50 per word
$75 to $1,000 per article
$75 to $500 per column

Online/Web Site Writing
Varies widely; "business" sites pay higher
$1 to $3 per word
$60 to $100 per hour

Trade/Special Interest Magazines
$0.30 to $2 per word
$500 to $4,000 per article
$300 to $1,000 per column

Scripts
Radio (highly variable)
$40 to $80 per minute of script

Television (highly variable)
$60 to $130 per minute of script

Speech Writing
$500 to $8,000 per speech
$60 to $130 per hour

Edina Hodos is a Professional Web Content Writer and Researcher. Her online publication as Volunteer Expert, appears on Allexperts.com , in the category of >>Internet Technologies>>Internet Media. Contact Edina for a quote. Professional Profile on LinkedIn.

Developing New Media Campaigns by Target Audience and Industry

2009-03-17T12:21:00.002-04:00

Defining Your Target Audience LinkedIn Professional Profile

When you are stuck on how to drive more customers to your site, the first thing you should do is make a list of characteristics of your ideal customer.
You can figure out what type of customers you are trying to target by answering the following questions:

*What age group are you targeting?
*Is your audience primarily male or female?
*What is your target audience’s average household income.
*How computer literate are they?*Will they be more likely to access your website from home or work?
*Are they likely to have a high-speed or dial up Internet connection?
*What are their hobbies?
*What part of the country are they most likely to live in?
*Are they single or married?
*Do they have children?
*What is their education level?
*__________________________________
*__________________________________
*__________________________________

The clearer the picture in your head, the better the appeal of your offering will be to your customers. I would go as far as to say, that imagining your audience’s day from their perspective gives you the best insight. From the time the person wakes up what kind of things does he read, see and listen to on the way to work. Does he have routines he follows? Ex: same coffee shop every morning, the people he talks to through out the day. At work how does he spend his time? What are his needs in terms of the stage of life he is at right now? How does he spend his free time? How much free time does he have? Thinking of your potential customers what else do you know about them that would help you fine tune what they need? The goal is to define the need first. ONLY than can you see where your product or service fits within that scale. Following through with this exercise of brainstorming will dramatically increase your success in delivering a clear, innovative message to a highly targeted audience.

Pause for a moment here, and take some notes on ideas that come to you no matter how trivial it may be. I would suggest getting a sticky notepad and assigning each idea on a separate page. We are all visual and such seeing things on a larger surface will allow you to clarify and group your ideas in a more streamlined manner as you proceed with making a marketing plan for your website.

What women look for on the Web

According to Women Trend, a Washington consulting firm, 80 percent of all household purchases are made by women, and since the year 2000 more than 52 percent of online shoppers are women. Women account for more than 50 percent of all stock ownership in American and Canada alike and control $7 trillion in consumer and business spending. The “because I’m worth it” slogan started in the cosmetics industry has spread well into other more affluent items like cars, home ownership and investments: advertisements that are geared specifically to women. The number of women who own their own businesses is on the rise, and they are now the primary purchasers of electronic equipment online (Wegert, May 2006).

Large corporations have realized this long ago. McDonald added healthy salads and wraps which far outsold their Big Mac combo, purchased usually by men. Home Depot added a design center to all its locations to meet the need of home decorators across the country. This is not to say that the male segment of any market should be ignored. But when you are thinking of where to focus your marketing efforts, thinking from a woman’s perspective could come handy in improving your bottom line.

There are some common trends confirmed by multiple studies about how women in general use the Internet. Women of all ages primarily use the internet to save time and money. They see the value in 24Hr availability and speed in comparing prices in the absence of sales pressure. Which could be, the reason why car and financial sites are now thriving!

Women also enjoy a sense of community. There is a reason that community-centered sites such as BabyCenter.com and iVillage.com are so successful. These sites not only give women a sense of community and comfort, they also help women with everyday life problems. The number of women who visit education, health and family sites is dramatically higher than the number of male visitors.

Pause for a moment and list 10 sites that you think a woman would visit, keeping your specific target audience in mind.

Using “Life Stages” to Find New Customers

We’ve all gone through major events in life that move us from one demographic to the next. During these major shifts in life stages, consumers are most open to trying and accepting new brands, which makes putting your brand or product in their viewing field critical for finding new, loyal customers. Think about the life stages that your target audience may go through and than put your product/service in their pathway at the appropriate time. Offering a free sample or other incentive to get this audience to try your product at this crucial time is key. Combine that with customer reviews and testimonials they can trust, and you are on your way to building a long-term relationship with a new customer. Once they have considered giving you a try, look for ways to get them to talk about it, in an honest way, to influence new customers. After all, chances are they are surrounding themselves with other people who are going through the same life stage.

Local Marketing Strategies with Search Engines

The Search Engines That Matter: Submitting your site for free to these four search engines will cover about 90% of the natural search market.

Google: www.google.com/addurl/?continue=/addurl
Yahoo!: http://search.yahoo.com/info/submit.html
MSN: http://search.msn.com/docs/submit.aspx?FORM=WSDD2
dmoz :(Open Directory Project) www.dmoz.org/add.html

Studies have shown that the overwhelming majority of online buying happens locally. The transaction may be made online, but the product or service is actually attained or originates from a nearby location. Typically, an online shopper will use a search engine and type in the specific product or service along with his or her city. This also signifies that he or she has sufficiently researched the product and is now close to making a final buying decision. Therefore ensuring that your local business shows up on the search engines when a consumer is ready to buy is essential.

As with the local technology itself, a majority of the available listing options and ad buys are also still in beta-testing phase. A “city”+”service” search one day on Yahoo! Or MSN can provide completely different results a week later. Local search markets are still in a flux. If you don’t have first hand experience in search engine optimization, get an expert who can help you keep up with the trends in the local search market. Hire that someone NOW! Getting on local search engines is likely to get more expensive and more competitive as more businesses realize the importance of these targeted searches. Consumers have a way of getting used to things, and since buying happens locally: Local search features are an extremely valuable gateway to a larger, more targeted audience.

Online Coupons-Preference for Receiving Coupons Electronically is Compelling

2009-03-05T10:32:00.012-05:00

As Seen on www.Allexperts.com

Rating:

Knowledge	Helpfulness	Timeliness	Politeness	Nomination?
9	9	10	10	Yes

Comment:

None

Questioner:	Y.E
Category:	Internet Media-Success of Electronic Coupons
Private:	No
Subject:	Online coupons
Question:	Hello, I am the VP of marketing of a new and exciting product and I wonder regarding the effectiveness of online coupons, do think it is an effective tool, if not , what other methods do you recommend ? Thank you!
Answer:	By Edina, Allexperts Professional Profile. Free Webwriting/ Webmarketing Solutions. Feel free to ask a question! The data analytics solutions firm , Perspective found that 95.5 percent of respondents clip or print coupons, while 62.2 percent clip coupons, as often as once a week making electronic coupons effective tool , to reach consumers with a brand message. Leveraging online coupons, can be one of the most effective methods for making that important connection, that helps marketers attract the right customers and keep them coming back. Currently, 58.4 percent of respondents find coupons in newspapers and magazines, 5.7 percent hunt for coupons online, and 4.4 percent receive them via email. The preference for receiving coupons electronically is compelling. Nearly 22 percent of respondents want to receive coupons via email, and 9.7 percent want to find money-saving printables online. Online Coupons Can Translate to Offline Activity The key to coupons is targeting. The combined 32 percent of those who prefer to receive coupons on the Internet and via email jumps to 55 percent, provided the coupons are specifically tailored to the interests of the consumer. Targeting your audience properly will allow you to deliver greater value, and in turn a higher open rate of your e-mails. Hope this was helpful. Edina Edina Hodos is a Professional Web Content Writer and Researcher. Her online publication as Volunteer Expert appears on Allexperts.com , in the category of >>Internet Technologies>>Internet Media. Contact Edina for a quote. Professional Profile on LinkedIn.

Online Casino-How to Segment and Find Your Customers.

2009-03-03T13:20:00.008-05:00

Category: Internet Media

Private: No
Subject: Online Casino-How to segment and find your customers.

Question: My company is in the process of revamping our website. We wish to cater to a new demographics of males, who play online casino. Can you give us some suggestion on:
1. How to segment this kind of market to more specifics
2. How to reach these people
3. Which method is best in your opinion?

Thanks for your time

Answer: by Edina, LinkedIn-Professional Profile

Research I have come across seems to suggest that online casinos have a slightly higher than half, female users. A segment that should not be ignored.

Segmenting can be done in various ways. Benchmarking yourself to industry leaders is a good way to start your segmenting. Here are a few numbers to show you what kind of customers InterCasino.com has, your direct competition.

*Source: www.alexa.com

•Intercasino.com has a traffic rank of: 54,431 ( 6,127)
•Speed: Fast (75% of sites are slower), Avg Load Time: 1.3 Seconds
•Other sites that link to this site: 1,724

Intercasino.com users come from these countries:
France 34.0%
Germany 15.4%
Canada 11.2%
United States 7.2%
Denmark 4.4%

42% Male,
58% Female

Age of Users:
16% 12-17 year olds
25% 18-34
38% 35-49
29% 50 +

Family Size
66% No kids 12-17
9% Has Kids 0-2
18% Has Kids 12-17

Income Levels (this may supprise you!)
23% $0-30K
29% $30-60K
26% $60-100K
22% $100K +

Education Levels
52% No College
12% Graduate School

I would recommend finding at least another 3 competitors to get a more rounded picture.

Segmenting by markets is another way to zero in on your audience.

Understanding Market Segmentation
Market Segmentation : dividing your prospects into smaller sets of prospects who share certain characteristics, takes many different forms. Select the one that best fits your business. For your online marketing plan you need to locate the various sites on the web where your target audiences hang out. You need to know who they are!

Here are a few forms of market segmentation:

1-Demographic Segmentation: Sorts by age, gender, socioeconomic status, or education for B2C companies.

2-Lifecycle Segmentation: Acknowledges that consumers need different products at different stages of their life (teens, young singles, married couples, families with kids, empty nesters, active retirees, frail elderly)

3-Geographic Segmentation: Targets areas. Postal Code >City>Province> National>International

4-Vertical Industry Segmentation: Targets all elements within a defined industry as a B2B strategy.

5-Job Segmentation: Identifies different decision makers (such as engineers, purchasing agents, and managers) at specific point of the B2B sales cycle.

6-Specialty Segmentation: Targets a narrowly defined market ( such as 16-35 year old male owners of classic Mustangs)

Your online target audience may differ slightly from your offline audience. It might be more geographically diverse, wealthier, older, younger, more educated, more motivated by price than features or vice versa. The only way to discover these variations is from experience. Use the guerrilla tactic (one aim, or segment at a time).

Two reasons you should focus on one segment at a time,
1. It is cheaper and more manageable to take on one segment at a time
2. It allows for controlled evaluation, and as you add new segments each will be measurable individually.

Once you have a specific idea of who you are trying to reach, think of the places they would visit on the net. That is where you should develop a stronger presence. Lets look at the case of Intercasino. Their main audience is women with ages 35-50, with less than college education with kids in the teen years or out of the home, and an income of 30-40K. Chances are you may find these people on sites like hobby pages, shopping sites (if they have disposable income to play online casino,they will likely be shoppers as well)

If you are still stuck for ideas try using www.linkpopularity.com which will show you all the incoming links to your competitor's website. Take a look at who they are linked to and visit these sites. Do these sites have the same audience as your target market? If they do, consider advertising with them.

Banner ads are limited only by our creativity. Offer free play in return for e-mail sign up and build your future data base. If you do a good job at designing a landing page tied to each advertisement, your marketing efforts will translate into dollar figures when people sign-up to play with their own money.

I trust this was helpful.
I do not promote any product or service through this site. An honest review is always welcome and appreciated to assist in building my writing portfolio.
Thank you :)
Edina

Finding Clients in the Travel Industry

2009-03-01T22:20:00.014-05:00

As seen on AllExperts.com

Rating:

Knowledge	Helpfulness	Timeliness	Politeness	Nomination?
10	10	10	10	No

Comment:

your answer was very helpful thank you

Questioner:	ishmell
Category:	Internet Media
Private:	No
Subject:	internet marketing Question:
	Hello, im a travel organzier and im currently in the process looking for clients for my travel organizer business. Right now im in the process of constructing a website. I have explored many options on marketing, Im looking for clients locally, across america and abroad,I was wondering if you had any different ideas on how to reach travelers via internet and ideas on creative marketing techniques. What about blogging? How can BLOGGING be as a benefit to my website and or profit? Can email marketing be effective at seeing results? Do you have any ideas for advertising/marketing that could be effective?
Answer:	Hello Ishmell On the topic of Blogging. I am a strong advocate of blogging for business websites. It allows you to reach a larger targeted audience at a considerably lower cost per customer. Conversion rates are arguably higher, since you are reaching very targeted viewers that are more likely to be interested in your offering. On the downside, blogging is very labor intensive and even with professional help has a development cycle of at least 6 months. With a static website, your aim is to make a direct sale. In contrast to that blogging is interactive where you aim to develop an ongoing relationship with your readership. First a community of readers has to be built through valuable content. Only than can you attempt to tie it to your product in hopes of making a sale. In a nutshell for a travel organizer such as yourself, your home page may offer travel deals and your blog may cover topics like: Top 10 Budget Trips, Top 10 Places to Visit Before You Die, Trip Diaries of John Doe ect. Use applications like Flicker to enhance visuals on your site. "How can BLOGGING be as a benefit to my website and or profit?" Topics you write about in your blog should reflect what you sell. If you sell packages to Cancun, Mexico....you blog about, once again...Top 10 Places in Cancun. Reason: Search Engines index by keywords, which simply means: the more often Cancun, Mexico appears on your blog, the higher it is in google search hence the more visits you get to your blog. Where it becomes profitable is when your visitors click through to your website and purchase your travel package. On the Topic of E-mail Marketing: It is beyond the scope of a page to answer you on that. One thing worth considering is that the open rate of bulk e-mail is about 2 percent at best. Unless you use your own contacts, rented e-mail lists are available but have a lower open rate of 0.7 percent. E-mail marketing is more effective if you have time and money to invest. On the subject of effective marketing ideas: What marketing tool you use depends on what suits your business strategy and goals. For the first phase of a website or blog I would suggest concentrating on online and offline marketing. Online examples are, Adsense, AdWord, Craigslist.org, Kijiji.com, paid ads on other sites, free directories, manually submitting your URL to search engines. Offline may be local paper, sponsoring community events, contests to win a trip (great for building e-mail lists). I trust this gives you some useful ideas. Edina

SmileBox Rocks-New Media to Enrich Your Ideas

2009-02-20T13:22:00.003-05:00

Rating : COOL

Create animated scrapbooks and announcements with an easy to navigate application. Free Demo is handy, but limited to a one page creation, like the one above.

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Highly Interactive - over 10 platforms you can post your creation to
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Intuitive - automatically retrieves pictures from your computer
Customizable- category specific templates that can be customized

Best Application for

Scrapbooking
Family Albums
Announcements
Showcasing Travel Pictures
Creating Slide Shows for Presentations