Our Blog
We’re excited to introduce some changes to Coull.com. It’s 2014 and almost every publisher is making the move to ensuring their content is not only accessible, but optimized for mobile devices.
The IAB Digital Britain Conference was recently held in Manchester - the most important subject on the agenda? Digital Advertising revenue spend for the year of 2013. Attendees gathered from around Britain to hear the big figure revealed, but that’s not all that was on offer.
The National Association of Broadcasters Show - Tech City
April 23, 2014
Written by Steve Winterhalter
Categories: OPINION
The biggest show last week in Las Vegas was not at Mandalay Bay or the Bellagio. It was instead the NAB show. The NAB is the advocacy group for American broadcasting, and the show was one of its biggest ever. Over 17 thousand exhibits regaled ninety-eight thousand attendees with the latest audio and video production and distribution technology.
Emotive Advertising: Dove Real Beauty Campaign
April 15, 2014
Written by Lisa Kimpton
Categories: OPINION, ADVERTISERS
Advertising comes in many forms, and I’m not talking about whether it’s on TV or whether it’s a billboard, I’m talking about whether it’s humourous, foolish, bad, clever, blatant, controversial, irrelevant, cinematic, minimalistic, childish, old school, trashy, hilarious, cheesy, sexual, cunning, or damn right brilliant. One quality that has always, and always will remain a powerful tool in advertising is emotion.
Recently the industry has seen an influx of emotive advertising campaigns - brands know that getting people to connect with your brand on a personal level is half the battle. All brands should have a story to tell or convey certain values in their branding which can be attributed to real life. In this blog, we will consider how Dove have used emotion in their advertising.
Making sense of 'Making Measurement Make Sense'
April 10, 2014
Written by Elise Kuchel
Categories: PUBLISHERS, ADVERTISERS
What is 3MS?
3MS - Making Measurement Make Sense is an initiative that was developed by ‘the industry’ for ‘the industry’ and in a wider scope, for the benefit all online digital consumers. The American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) have joined forces to help standardise the way online advertising is measured and improve how it’s monitored.
The Media Rating Council (MRC) is the independent body responsible for setting and implementing measurement standards, and in this blog I’ll be taking you through some of those standards, and extrapolate on how they will improve performance including conversion rates, for publishers and advertisers.