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										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/prioritize-customer-impact-turbulent-times/">Everything just changed: How to keep your customers at the center during turbulent times</h3></a>
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										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/storytelling-and-content-marketing/">Storytelling is great, but is it enough?</h3></a>
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										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/email-deliverability/">Send better email: A step-by-step guide to improving your email deliverability and open rates</h3></a>
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																<li><a class="sub-menu__all-link sub-menu__all-link--articles" href="https://www.intercom.com/blog/marketing/">See all articles <svg aria-hidden="true" focusable="false" width="13" height="8" viewBox="0 0 13 8" xmlns="http://www.w3.org/2000/svg"><g fill="none" fill-rule="evenodd"><path d="M.364 3.798h11.821"/><path d="M8.787.299l3.419 3.457-3.419 3.51"/></g></svg>
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							<h2 class="sub-menu__title sub-menu__title--podcasts-videos">Watch and listen</h2>
							<ul>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/podcasts/marketing">Listen to our podcasts</a></h3></li>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/videos/marketing">Watch our videos</a></h3></li>
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<li id="menu-item-17154" class="nav__item--spacer category--customer-support menu-item menu-item-type-taxonomy menu-item-object-category menu-item-17154 nav-item nav__item nav__item--primary" itemprop="name"><a href="https://www.intercom.com/blog/customer-support/" itemprop="url">Support</a>
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							<li class="sub-menu__item sub-menu__item--featured">
																	<h2 class="sub-menu__title">Featured in Support</h2>
								
								<figure class="sub-menu__image">
									<a aria-hidden="true" tabindex="-1" href="https://www.intercom.com/blog/how-to-keep-kpis-meaningful-for-your-customer-support-team/">
										<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2018/10/Blog_PersonalKPI_Hero-1-530x240.jpg.optimal.jpg" class="attachment-intercom-article-card size-intercom-article-card wp-post-image jetpack-lazy-image" alt="" loading="lazy" data-lazy-src="https://blog.intercomassets.com/blog/wp-content/uploads/2018/10/Blog_PersonalKPI_Hero-1-530x240.jpg.optimal.jpg?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />									</a>
								</figure>

								
								<h3 class="sub-menu__post-title sub-menu__post-title--featured"><a href="https://www.intercom.com/blog/how-to-keep-kpis-meaningful-for-your-customer-support-team/">How to keep customer support KPIs meaningful for your support team</a></h3>

								
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/grace-james/" title="Posts by Grace James" class="author url fn" rel="author">Grace James</a>			</p>

			<p class="card__author-title">
				Manager of Customer Support, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2018/10/grace-96x96.jpeg" alt="Grace James" class="card__author-image">
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											<li class="sub-menu__item sub-menu__item--editors-picks">
							<h2 class="sub-menu__title sub-menu__title--editors-picks">Editors picks</h2>
							<ul>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/how-customer-support-fits-your-business/">Why conversational customer support is a key strategic investment</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/boost-support-efficiency-with-intercom/">Boost your support efficiency with Intercom&#8217;s new workflows</h3></a>
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																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/conversational-support-efficiency/">Balancing support efficiency with a great customer experience</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/conversational-support-reactive-proactive/">Moving from reactive to proactive customer support</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/conversational-support-funnel-announcement/">Customer Support is being turned upside down. Here’s what you need to do about it.</h3></a>
									</li>
																<li><a class="sub-menu__all-link sub-menu__all-link--articles" href="https://www.intercom.com/blog/customer-support/">See all articles <svg aria-hidden="true" focusable="false" width="13" height="8" viewBox="0 0 13 8" xmlns="http://www.w3.org/2000/svg"><g fill="none" fill-rule="evenodd"><path d="M.364 3.798h11.821"/><path d="M8.787.299l3.419 3.457-3.419 3.51"/></g></svg>
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						<li class="sub-menu__item sub-menu__item--podcasts-videos">
							<h2 class="sub-menu__title sub-menu__title--podcasts-videos">Watch and listen</h2>
							<ul>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/podcasts/customer-support">Listen to our podcasts</a></h3></li>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/videos/customer-support">Watch our videos</a></h3></li>
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				</li>
<li id="menu-item-17151" class="category--product-and-design menu-item menu-item-type-taxonomy menu-item-object-category menu-item-17151 nav-item nav__item nav__item--primary" itemprop="name"><a href="https://www.intercom.com/blog/product-and-design/" itemprop="url">Product &#038; Design</a>
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							<li class="sub-menu__item sub-menu__item--featured">
																	<h2 class="sub-menu__title">Featured in Product &amp; Design</h2>
								
								<figure class="sub-menu__image">
									<a aria-hidden="true" tabindex="-1" href="https://www.intercom.com/blog/podcasts/intercom-on-product-ep12/">
										<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/1800X840-530x240.jpg.optimal.jpg" class="attachment-intercom-article-card size-intercom-article-card wp-post-image jetpack-lazy-image" alt="" loading="lazy" data-lazy-src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/1800X840-530x240.jpg.optimal.jpg?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />									</a>
								</figure>

								
								<h3 class="sub-menu__post-title sub-menu__post-title--featured"><a href="https://www.intercom.com/blog/podcasts/intercom-on-product-ep12/">Intercom on Product: One for the roadmap</a></h3>

								
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/des/" title="Posts by Des Traynor" class="author url fn" rel="author">Des Traynor</a>			</p>

			<p class="card__author-title">
				Co-founder &amp; Chief Strategy Officer, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2019/06/Des-Traynor-96x96.jpg.optimal.jpg" alt="Des Traynor" class="card__author-image">
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											<li class="sub-menu__item sub-menu__item--editors-picks">
							<h2 class="sub-menu__title sub-menu__title--editors-picks">Editors picks</h2>
							<ul>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/overcoming-impostor-syndrome/">Overcoming impostor syndrome – tips for dealing with self-doubt</h3></a>
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																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/podcasts/intercom-on-product-meet-your-marketer/">Intercom on Product: Meet your marketer</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/product-judgment/">Product Judgment: How some people can repeatedly create product success</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/introducing-mobile-carousels/">Introducing Mobile Carousels: The best way to engage customers on mobile</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/conversational-design-for-better-products/">Conversational design for better products</h3></a>
									</li>
																<li><a class="sub-menu__all-link sub-menu__all-link--articles" href="https://www.intercom.com/blog/product-and-design/">See all articles <svg aria-hidden="true" focusable="false" width="13" height="8" viewBox="0 0 13 8" xmlns="http://www.w3.org/2000/svg"><g fill="none" fill-rule="evenodd"><path d="M.364 3.798h11.821"/><path d="M8.787.299l3.419 3.457-3.419 3.51"/></g></svg>
</a></li>
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							<h2 class="sub-menu__title sub-menu__title--podcasts-videos">Watch and listen</h2>
							<ul>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/podcasts/product-and-design">Listen to our podcasts</a></h3></li>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/videos/product-and-design">Watch our videos</a></h3></li>
							</ul>
						</li>
									</ul>

				</li>
<li id="menu-item-17147" class="category--growth menu-item menu-item-type-taxonomy menu-item-object-category menu-item-17147 nav-item nav__item nav__item--primary" itemprop="name"><a href="https://www.intercom.com/blog/engineering/" itemprop="url">Engineering</a>
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							<li class="sub-menu__item sub-menu__item--featured">
																	<h2 class="sub-menu__title">Featured in Engineering</h2>
								
								<figure class="sub-menu__image">
									<a aria-hidden="true" tabindex="-1" href="https://www.intercom.com/blog/engineering-management-benefits/">
										<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Engineering-Management-Hero-530x240.jpg.optimal.jpg" class="attachment-intercom-article-card size-intercom-article-card wp-post-image jetpack-lazy-image" alt="" loading="lazy" data-lazy-src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Engineering-Management-Hero-530x240.jpg.optimal.jpg?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />									</a>
								</figure>

								
								<h3 class="sub-menu__post-title sub-menu__post-title--featured"><a href="https://www.intercom.com/blog/engineering-management-benefits/">Better engineering through management – the surprising benefits of becoming a manager</a></h3>

								
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/davidlynch/" title="Posts by David Lynch" class="author url fn" rel="author">David Lynch</a>			</p>

			<p class="card__author-title">
				Manager, Engineering			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2017/01/IMG_3603-96x96.jpg.optimal.jpg" alt="David Lynch" class="card__author-image">
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											<li class="sub-menu__item sub-menu__item--editors-picks">
							<h2 class="sub-menu__title sub-menu__title--editors-picks">Editors picks</h2>
							<ul>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/engaged-engineering-teams/">Four steps to building engaged engineering teams</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/updating-our-terminology/">Words matter: Removing exclusionary terminology from our codebase</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/building-intercom-from-home/">Building Intercom from home: Software delivery in challenging times</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/videos/evolution-of-ember-at-intercom/">The evolution of Ember at Intercom</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/building-api-2/">Building an API for powerful customer data analysis</h3></a>
									</li>
																<li><a class="sub-menu__all-link sub-menu__all-link--articles" href="https://www.intercom.com/blog/engineering/">See all articles <svg aria-hidden="true" focusable="false" width="13" height="8" viewBox="0 0 13 8" xmlns="http://www.w3.org/2000/svg"><g fill="none" fill-rule="evenodd"><path d="M.364 3.798h11.821"/><path d="M8.787.299l3.419 3.457-3.419 3.51"/></g></svg>
</a></li>
							</ul>
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							<h2 class="sub-menu__title sub-menu__title--podcasts-videos">Watch and listen</h2>
							<ul>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/podcasts/engineering">Listen to our podcasts</a></h3></li>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/videos/engineering">Watch our videos</a></h3></li>
							</ul>
						</li>
									</ul>

				</li>
<li id="menu-item-17150" class="nav__item--spacer category--news menu-item menu-item-type-taxonomy menu-item-object-category menu-item-17150 nav-item nav__item nav__item--primary" itemprop="name"><a href="https://www.intercom.com/blog/news/" itemprop="url">News &#038; Updates</a>
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																	<h2 class="sub-menu__title">Featured in News &amp; Updates</h2>
								
								<figure class="sub-menu__image">
									<a aria-hidden="true" tabindex="-1" href="https://www.intercom.com/blog/announcing-banners/">
										<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/banners-blog-hero@1x-530x240.jpg.optimal.jpg" class="attachment-intercom-article-card size-intercom-article-card wp-post-image jetpack-lazy-image" alt="Announcing Banners" loading="lazy" data-lazy-src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/banners-blog-hero@1x-530x240.jpg.optimal.jpg?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />									</a>
								</figure>

								
								<h3 class="sub-menu__post-title sub-menu__post-title--featured"><a href="https://www.intercom.com/blog/announcing-banners/">Announcing Banners – the simple new way to engage your customers</a></h3>

								
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/zoesinnott/" title="Posts by Zoe Sinnott" class="author url fn" rel="author">Zoe Sinnott</a>			</p>

			<p class="card__author-title">
				Product Manager, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Zoe-Sinnott-96x96.jpg.optimal.jpg" alt="Zoe Sinnott" class="card__author-image">
		</div>
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/zmiro/" title="Posts by Julien Zmiro" class="author url fn" rel="author">Julien Zmiro</a>			</p>

			<p class="card__author-title">
				Product Designer, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2017/11/julien1-96x96.png" alt="Julien Zmiro" class="card__author-image">
		</div>
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							</li>
							
											<li class="sub-menu__item sub-menu__item--editors-picks">
							<h2 class="sub-menu__title sub-menu__title--editors-picks">Editors picks</h2>
							<ul>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/meet-interconnected-community-forum/">Meet Interconnected – Intercom&#8217;s customer community forum</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/announcing-new-customer-support-features/">No more compromises: Announcing 20+ new features to supercharge your customer support</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/a-message-to-our-customers/">A message to our customers</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/our-new-ceo/">Announcing Intercom&#8217;s new CEO</h3></a>
									</li>
																	<li>
										<h3 class="sub-menu__post-title sub-menu__post-title--editors-picks"><a href="https://www.intercom.com/blog/introducing-mobile-carousels/">Introducing Mobile Carousels: The best way to engage customers on mobile</h3></a>
									</li>
																<li><a class="sub-menu__all-link sub-menu__all-link--articles" href="https://www.intercom.com/blog/news/">See all articles <svg aria-hidden="true" focusable="false" width="13" height="8" viewBox="0 0 13 8" xmlns="http://www.w3.org/2000/svg"><g fill="none" fill-rule="evenodd"><path d="M.364 3.798h11.821"/><path d="M8.787.299l3.419 3.457-3.419 3.51"/></g></svg>
</a></li>
							</ul>
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						<li class="sub-menu__item sub-menu__item--podcasts-videos">
							<h2 class="sub-menu__title sub-menu__title--podcasts-videos">Watch and listen</h2>
							<ul>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/podcasts/news">Listen to our podcasts</a></h3></li>
								<li><h3 class="sub-menu__post-title sub-menu__post-title--podcasts-videos"><a href="https://www.intercom.com/blog/videos/news">Watch our videos</a></h3></li>
							</ul>
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									</ul>

				</li>
<li id="menu-item-17156" class="menu-item--podcast menu-item menu-item-type-custom menu-item-object-custom menu-item-17156 nav-item nav__item nav__item--primary" itemprop="name"><a href="https://www.intercom.com/blog/podcasts" itemprop="url">Podcasts</a>
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							<li class="sub-menu__item sub-menu__item--podcast">
								
								<figure class="sub-menu__image">
									<a aria-hidden="true" tabindex="-1" href="https://www.intercom.com/blog/podcasts/reflecting-on-the-intercom-journey-karen-peacock-and-des-traynor-in-conversation/">
										<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Podcast-hero-1968x921-1-530x240.png" class="attachment-intercom-article-card size-intercom-article-card wp-post-image jetpack-lazy-image" alt="" loading="lazy" data-lazy-src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Podcast-hero-1968x921-1-530x240.png?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />									</a>
								</figure>

																	
									<p class="card__content-descriptor card__content-descriptor--sub-menu">
										<a class="card__category card__category--sub-menu" href="https://www.intercom.com/blog/marketing/">Marketing</a>
										<span class="card__read-time">58 min listen</span>
									</p>
								
								<h3 class="sub-menu__post-title sub-menu__post-title--featured"><a href="https://www.intercom.com/blog/podcasts/reflecting-on-the-intercom-journey-karen-peacock-and-des-traynor-in-conversation/">Reflecting on the Intercom journey &#8211; Karen Peacock and Des Traynor in conversation</a></h3>

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							<li class="sub-menu__item sub-menu__item--podcast">
								
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				Manager of Customer Support, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2018/10/grace-96x96.jpeg" alt="Grace James" class="card__author-image">
		</div>
	</div>
		</article>
	
		<article class="card category--customer-support" itemscope itemtype="http://schema.org/BlogPosting">
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			<time itemprop="datePublished" datetime="2020-10-07T20:30:45+01:00"></time>
			<time itemprop="dateModified" datetime="2020-10-07T20:43:08+01:00"></time>
			<meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" itemid="https://www.intercom.com/blog/how-customer-support-fits-your-business/" />

			<div class="card__content-descriptor">
				<a href="https://www.intercom.com/blog/customer-support/" class="card__category">
					Support				</a>
				<span class="card__read-time" itemprop="timeRequired">
					6 min read				</span>
			</div>

			<time class="card__datetime" itemprop="datePublished" datetime="2020-10-07T20:30:45+01:00">
				October 7, 2020			</time>

			<header class="card__head" itemprop="headline">
				<h3>
					<a href="https://www.intercom.com/blog/how-customer-support-fits-your-business/" itemprop="url">
						Why conversational customer support is a key strategic investment					</a>
				</h3>
			</header>

			
							<figure class="hidden" itemprop="image" itemscope itemtype="http://schema.org/ImageObject">
					<a itemprop="url" href="https://www.intercom.com/blog/how-customer-support-fits-your-business/">
						<meta itemprop="url" content="https://blog.intercomassets.com/blog/wp-content/uploads/2016/09/How_Support_Fits_Your_Business_Logo-2.jpg.optimal.jpg" />
						<meta itemprop="width" content="1968" />
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<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/bobbypinero/" title="Posts by Bobby Pinero" class="author url fn" rel="author">Bobby Pinero</a>			</p>

			<p class="card__author-title">
				Senior Director of Finance and Analytics, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2018/10/0-2-96x96.jpeg" alt="Bobby Pinero" class="card__author-image">
		</div>
	</div>
		</article>
	
		<article class="card category--product-and-design" itemscope itemtype="http://schema.org/BlogPosting">
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			<time itemprop="datePublished" datetime="2020-10-06T16:50:37+01:00"></time>
			<time itemprop="dateModified" datetime="2020-10-06T17:12:25+01:00"></time>
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			<div class="card__content-descriptor">
				<a href="https://www.intercom.com/blog/product-and-design/" class="card__category">
					Product &amp; Design				</a>
				<span class="card__read-time" itemprop="timeRequired">
					4 min read				</span>
			</div>

			<time class="card__datetime" itemprop="datePublished" datetime="2020-10-06T16:50:37+01:00">
				October 6, 2020			</time>

			<header class="card__head" itemprop="headline">
				<h3>
					<a href="https://www.intercom.com/blog/overcoming-impostor-syndrome/" itemprop="url">
						Overcoming impostor syndrome – tips for dealing with self-doubt					</a>
				</h3>
			</header>

			
							<figure class="hidden" itemprop="image" itemscope itemtype="http://schema.org/ImageObject">
					<a itemprop="url" href="https://www.intercom.com/blog/overcoming-impostor-syndrome/">
						<meta itemprop="url" content="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Overcoming-Imposter-Syndrome.jpg.optimal.jpg" />
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<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/mathewcropper/" title="Posts by Mathew Cropper" class="author url fn" rel="author">Mathew Cropper</a>			</p>

			<p class="card__author-title">
				Senior Product Manager, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/06/Mathew_Cropper-96x96.jpg.optimal.jpg" alt="Mathew Cropper" class="card__author-image">
		</div>
	</div>
		</article>
	
</section>

<section class="grid--thirds">
	
<article class="card card--has-image category--scale" itemscope itemtype="http://schema.org/BlogPosting">
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	<figure class="card__image" itemprop="image" itemscope itemtype="http://schema.org/ImageObject">
		<a itemprop="url" href="https://www.intercom.com/blog/slack-on-building-deeply-human-support-experience/">
			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Kristen-Swanson-Hero-1-530x240.jpg.optimal.jpg" class="attachment-intercom-article-card size-intercom-article-card wp-post-image jetpack-lazy-image" alt="Slack’s Kristen Swanson on building the deeply human support experience your customers deserve" loading="lazy" data-lazy-src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Kristen-Swanson-Hero-1-530x240.jpg.optimal.jpg?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />			<meta itemprop="url" content="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Kristen-Swanson-Hero-1-scaled.jpg.optimal.jpg" />
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	<p class="card__content-descriptor">
		<a class="card__category" href="https://www.intercom.com/blog/scale/">Scale by Intercom</a>
		<span class="card__read-time">6 min read</span>
	</p>

	<header class="card__head" itemprop="headline">
		<time itemprop="datePublished" datetime="2020-10-27T18:30:06+00:00"></time>
		<time itemprop="dateModified" datetime="2020-10-27T18:37:01+00:00"></time>
		<h2>
			<a href="https://www.intercom.com/blog/slack-on-building-deeply-human-support-experience/" itemprop="url" rel="bookmark">
				Slack’s Kristen Swanson on building the deeply human support experience your customers deserve – and expect			</a>
		</h2>
	</header>

	<div class="card__preview-text" itemprop="description">
		<p>As the world looks ahead to the future of work, Kristen Swanson explains Slack’s focus on supporting its customers and helping them to navigate this transition.</p>
	</div>

	
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/bethmcentee/" title="Posts by Beth McEntee" class="author url fn" rel="author">Beth McEntee</a>			</p>

			<p class="card__author-title">
				Editor, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/04/Beth-McEntee-96x96.jpeg" alt="Beth McEntee" class="card__author-image jetpack-lazy-image">
					</div>
	</div>
</article>

<article class="card category--news" itemscope itemtype="http://schema.org/BlogPosting">
	<div itemprop="publisher" itemscope itemtype="https://schema.org/Organization">
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			<meta itemprop="width" content="150">
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	<meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" itemid="https://www.intercom.com/blog/eoghan-mccabe-on-20-minute-vc/" />

	<p class="card__content-descriptor">
		<a class="card__category" href="https://www.intercom.com/blog/news/">News &amp; Updates</a>
		<span class="card__read-time">8 min read</span>
	</p>

	
	
	<header class="card__head" itemprop="headline">
		<time itemprop="datePublished" datetime="2020-10-26T15:10:27+00:00"></time>
		<time itemprop="dateModified" datetime="2020-10-26T15:19:58+00:00"></time>

		<h2>
			<a href="https://www.intercom.com/blog/eoghan-mccabe-on-20-minute-vc/" itemprop="url" rel="bookmark">
				Eoghan McCabe on the importance of authenticity in leadership			</a>
		</h2>
	</header>

	<div class="card__preview-text" itemprop="description">
		<p>Our Chairman and Co-founder, Eoghan McCabe, sat down with Harry Stebbings on the Twenty Minute VC podcast to discuss the lessons he learned about leadership while building Intercom.</p>
	</div>

	
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/caoimhe_gaskin/" title="Posts by Caoimhe Gaskin" class="author url fn" rel="author">Caoimhe Gaskin</a>			</p>

			<p class="card__author-title">
				Editor, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/caoimhe-gaskin-96x96.jpg.optimal.jpg" alt="Caoimhe Gaskin" class="card__author-image jetpack-lazy-image">
					</div>
	</div>
</article>

<article class="card card--has-image category--scale card--podcast" itemscope itemtype="http://schema.org/BlogPosting">
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	<figure class="card__image" itemprop="image" itemscope itemtype="http://schema.org/ImageObject">
		<a itemprop="url" href="https://www.intercom.com/blog/podcasts/nate-brown-on-why-proactive-cx-is-the-next-competitive-battleground/">
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		</a>
	</figure>

	<p class="card__content-descriptor">
		<a class="card__category" href="https://www.intercom.com/blog/scale/">Scale by Intercom</a>
		<span class="card__read-time">35 min listen</span>
	</p>

	<header class="card__head" itemprop="headline">
		<time itemprop="datePublished" datetime="2020-10-22T17:46:53+01:00"></time>
		<time itemprop="dateModified" datetime="2020-10-22T17:46:53+01:00"></time>
		<h2>
			<a href="https://www.intercom.com/blog/podcasts/nate-brown-on-why-proactive-cx-is-the-next-competitive-battleground/" itemprop="url" rel="bookmark">
				Nate Brown on why proactive CX is the next competitive battleground			</a>
		</h2>
	</header>

	<div class="card__preview-text" itemprop="description">
		<p>Nate Brown shares how to tune in to the voice of the customer, how traditional Customer Support evolved to become Customer Experience and how the holistic approach can be the ultimate brand differentiator. </p>
	</div>

	
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/zaraburke/" title="Posts by Zara Burke" class="author url fn" rel="author">Zara Burke</a>			</p>

			<p class="card__author-title">
				Editor, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/03/Zara-profile-96x96.png" alt="Zara Burke" class="card__author-image jetpack-lazy-image">
					</div>
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/deereddy/" title="Posts by Dee Reddy" class="author url fn" rel="author">Dee Reddy</a>			</p>

			<p class="card__author-title">
				Podcast Producer, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2019/07/DeeReddy-96x96.jpeg" alt="Dee Reddy" class="card__author-image jetpack-lazy-image">
					</div>
	</div>
</article>

<article class="card card--has-image category--customer-support" itemscope itemtype="http://schema.org/BlogPosting">
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		<a itemprop="url" href="https://www.intercom.com/blog/creating-better-help-content/">
			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2017/01/7_Steps_to_Better_Content_Logo-530x240.jpg.optimal.jpg" class="attachment-intercom-article-card size-intercom-article-card wp-post-image jetpack-lazy-image" alt="" loading="lazy" data-lazy-src="https://blog.intercomassets.com/blog/wp-content/uploads/2017/01/7_Steps_to_Better_Content_Logo-530x240.jpg.optimal.jpg?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />			<meta itemprop="url" content="https://blog.intercomassets.com/blog/wp-content/uploads/2017/01/7_Steps_to_Better_Content_Logo.jpg.optimal.jpg" />
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	<p class="card__content-descriptor">
		<a class="card__category" href="https://www.intercom.com/blog/customer-support/">Support</a>
		<span class="card__read-time">5 min read</span>
	</p>

	<header class="card__head" itemprop="headline">
		<time itemprop="datePublished" datetime="2020-10-21T19:25:55+01:00"></time>
		<time itemprop="dateModified" datetime="2020-10-21T19:31:26+01:00"></time>
		<h2>
			<a href="https://www.intercom.com/blog/creating-better-help-content/" itemprop="url" rel="bookmark">
				7 steps to creating better help center content			</a>
		</h2>
	</header>

	<div class="card__preview-text" itemprop="description">
		<p>Go beyond bland FAQs with our tips for writing help content that informs, motivates and really sets your customers up for success.</p>
	</div>

	
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/zaraburke/" title="Posts by Zara Burke" class="author url fn" rel="author">Zara Burke</a>			</p>

			<p class="card__author-title">
				Editor, Intercom			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/03/Zara-profile-96x96.png" alt="Zara Burke" class="card__author-image jetpack-lazy-image">
					</div>
	</div>
</article>

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<article class="card card--has-image category--engineering" itemscope itemtype="http://schema.org/BlogPosting">
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		<a itemprop="url" href="https://www.intercom.com/blog/engineering-management-benefits/">
			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Engineering-Management-Hero-530x240.jpg.optimal.jpg" class="attachment-intercom-article-card size-intercom-article-card wp-post-image jetpack-lazy-image" alt="" loading="lazy" data-lazy-src="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Engineering-Management-Hero-530x240.jpg.optimal.jpg?is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" />			<meta itemprop="url" content="https://blog.intercomassets.com/blog/wp-content/uploads/2020/10/Engineering-Management-Hero.jpg.optimal.jpg" />
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	</figure>

	<p class="card__content-descriptor">
		<a class="card__category" href="https://www.intercom.com/blog/engineering/">Engineering</a>
		<span class="card__read-time">9 min read</span>
	</p>

	<header class="card__head" itemprop="headline">
		<time itemprop="datePublished" datetime="2020-10-20T15:05:02+01:00"></time>
		<time itemprop="dateModified" datetime="2020-10-20T15:07:44+01:00"></time>
		<h2>
			<a href="https://www.intercom.com/blog/engineering-management-benefits/" itemprop="url" rel="bookmark">
				Better engineering through management – the surprising benefits of becoming a manager			</a>
		</h2>
	</header>

	<div class="card__preview-text" itemprop="description">
		<p>For many engineers, making a move into people management can feel like a fork in the road – but at Intercom, it isn&#8217;t an irreversible choice in your career path. Here&#8217;s why we think management can actually make you a stronger engineer. </p>
	</div>

	
<div class="author-wrap">
			<div class="card__author" itemprop="author" itemscope itemtype="http://schema.org/Person">
			<p class="card__author-name" itemprop="name">
				<a href="https://www.intercom.com/blog/author/davidlynch/" title="Posts by David Lynch" class="author url fn" rel="author">David Lynch</a>			</p>

			<p class="card__author-title">
				Manager, Engineering			</p>

			<img src="https://blog.intercomassets.com/blog/wp-content/uploads/2017/01/IMG_3603-96x96.jpg.optimal.jpg" alt="David Lynch" class="card__author-image jetpack-lazy-image">
					</div>
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		<p>In our latest episode Des Traynor chats Bob Moesta, the founder, maker, innovator, and professor who helped pioneer the Jobs-to-be-Done framework and has now turned his attention to demand-side sales and making it an empowering experience for all.</p>
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		<p>Building Machine Learning into viable products is a very different process than usual product development. Here are the key lessons we learned when we built Resolution Bot.</p>
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		<p>For the latest episode in our Scale series, Dee Reddy caught up with Atlassian&#8217;s Kristen Habacht to find out how freemium can drive enterprise sales, how it changes the interaction with the customer, and why it fundamentally affects the relationship between sales, marketing, and product teams.</p>
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				Global Director of Customer Support, Intercom			</p>

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				Senior Director of Product, Intercom			</p>

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