Update 9/13/10: More scoop on … ]]> http://connectual.com/blog/full/aaron-goldman-declares-free-agency/ http://connectual.com/blog/full/aaron-goldman-declares-free-agency/ 2010-09-07T16:02:19Z Chicago, IL - September 7, 2010 (BUSINESS WIRE) -- Aaron Goldman, a digital marketing professional with over ten years experience, today announced that he is putting his business, Connectual, on hold indefinitely to pursue a job with a digital marketing industry leader.

"While there's still more I'd like to do with Connectual, the time is right for me to find an opportunity where I can have a bigger impact," said Goldman. "As the digital marketing space evolves, the best way to succeed is with a talented team and innovative solution set that's already at scale."

Connectual was … ]]> http://connectual.com/blog/full/bing-yahoo-integration/ http://connectual.com/blog/full/bing-yahoo-integration/ 2016-04-02T13:46:06Z On Friday, I spoke on the record with Mike Shields at MediaWeek for his article, "Agencies Prep for Yahoo-Bing Transition." We had a great conversation that ran the gamut from functionality to market share. Ultimately, Mike only used one of my sound-bytes in his piece so I'll share that here and provide more thoughts after the break...

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Per Aaron Goldman, principal at the digital marketing firm Connectual, Bing is now Google’s equal in usability. “But just as good is not going to win,” he said. 
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There's no doubt catching up to Google in terms of relevance … ]]> http://connectual.com/blog/full/analyze-this-ibm-buys-unica/ http://connectual.com/blog/full/analyze-this-ibm-buys-unica/ 2010-08-16T17:34:42Z On Friday, the big news in digital marketing was the IBM Unica acquisition for $480 million. See WSJ coverage. Unica provides what it calls Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM) services. Here's a quick excerpt from Unica's corporate brochure:

"Offering the only EMM solution to cover the entire marketing cycle – from analyzing and planning to designing, producing, executing, and measuring – Unica's Affinium software suite provides an unprecedented level of integration, unmatched functionality, and extensive marketing automation capabilities."

Sounds pretty good, right? Who wouldn't want something unprecedented, unmatched, and extensive?? 

Below is a schematic that speaks to Unica's … ]]> http://connectual.com/blog/full/google-book/ http://connectual.com/blog/full/google-book/ 2010-09-13T13:31:19Z

GoogleyLessons Facebook page - includes … ]]> http://connectual.com/blog/full/connectual-party/ http://connectual.com/blog/full/connectual-party/ 2010-08-10T21:58:32Z Last Thursday, TalentFoot, Elevation+, Vevo, and Connectual broke in our new Chicago office with a little soiree. Here's a quick recap along with all the SFW pics... 

DJ Carpenter queued up the party mix.

Camille tried to block out the party mix and squeeze in one last business call.

Mark tested all the appetizers to make sure they weren't poisonous. The garden veggie dip was a little questionable so we tossed it.

The referral board was … ]]> http://connectual.com/blog/full/connectual-gets-physical/ http://connectual.com/blog/full/connectual-gets-physical/ 2010-08-10T21:57:34Z On June 1st, Connectual opened its first office at 220 W. Huron Suite 3002 in the River North area of Chicago. The idea is to create a hub for digital marketeers to network, brainstorm, and generally plot to take over the world. The space has 6 individual offices, 2 conference rooms, kitchenette, bathroom and a nice big main room with 4 desks, a couch, and a closet. Plenty of room to get Connectual!

Each of the individual offices are being sub-leased to like-minded entrepreneurial types in the digital space. Currently the inhabitants of this microcosm of the digital marketing ecosystem include … ]]> http://connectual.com/blog/full/foursquare-ads/ http://connectual.com/blog/full/foursquare-ads/ 2010-05-11T07:11:23Z Original Image Source

Today I was cited in a MediaPost story about ads on Foursquare.

As reporter, Laurie Sullivan, points out, currently Foursquare "offers an advertising platform for merchants that allow brands to promote specials, but it doesn't target mobile ads. The platform allows companies to claim their business to run promotions on the site. Through geo-tags, people within a specific geographic radius will see the specials." 

In prepping this piece, Laurie asked me some if I thought advertisers would sponsor check-ins. My response is … ]]> http://connectual.com/blog/full/facebook-advertising/ http://connectual.com/blog/full/facebook-advertising/ 2010-05-06T14:48:33Z

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The June issue of Consumer Reports includes warnings about sharing personal information via Facebook due to risk of identity theft and other crimes. MediaPost had the scoop and asked various marketing wonks, myself included, on the implications for marketers if people limit their disclosure on social networks.

I took the opportunity to suggest that Facebook encourage people to share their data directly with marketers in exchange for cash, an idea I've been championing ever since running a personal experiment … ]]> http://connectual.com/blog/full/google-gaming/ http://connectual.com/blog/full/google-gaming/ 2016-04-02T13:46:55Z Earlier this week, Laurie Sullivan from MediaPost asked me for my POV on Google hiring Mark DeLoura in the role of "Developer Advocate."

My 2 cents is shared in Lauries's post titled, "Is Google's Next Big Thing Video Games?"

Below is the blurb. What follows are my thoughts on Google, gaming, apps, Apple, and the iAd platform.
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Between the iPhone OS and Android, the world should expect to see Apple and Google continue to duke it out in the mobile marketplace. "The key to success will become encouraging developers to innovate on their platforms," says Aaron … ]]> http://connectual.com/blog/full/why-doesnt-connectual-use-an-hourly-rate-for-consulting/ http://connectual.com/blog/full/why-doesnt-connectual-use-an-hourly-rate-for-consulting/ 2010-04-02T21:45:04Z Image Source